Dave Rekuc CXL Ecommerce Forecasting: Plan Revenue Without Guessing
Guesswork is the expensive part of running an online store. Dave Rekuc CXL Ecommerce Forecasting replaces it with a simple method for projecting monthly revenue, based on the inputs that really drive an ecommerce business: new customers, active customers and repeat purchases.
The course starts with the leaky customer bucket and why it matters for projections, then introduces percentile-based projecting. From there you build a customer cohort-based forecast, create your new customer revenue projection, work out active customer file metrics and study repeat rates for recently acquired customers.
Once the monthly model is finalized, you learn to review and refine it, then switch to faster weekly projections with a feedback loop that tells you when reality drifts from the plan. The package includes video files, PDF transcripts, Excel templates and Klaviyo segment definitions, plus a final exam.
Revenue Forecasting
Dave Rekuc (CXL) – Ecommerce Forecasting
A practical ecommerce forecasting course: build cohort-based revenue projections, track results against the forecast and communicate numbers to your team, with Excel templates and PDF transcripts included.
- Understand the inputs that build monthly ecommerce revenue
- Create accurate models using percentiles and customer cohorts
- Track progress against your forecast and adapt in real time
- Build channel strategies aligned with overall revenue goals
- Communicate forecasts clearly to internal stakeholders
- Plan inventory purchases and cash flow with more confidence
Forecasting Course Details
| At a glance | Included |
|---|---|
| Author | Dave Rekuc (CXL) |
| Format | Self-paced online course |
| Video lessons | 10 |
| Files | 38 |
| Total size | 1.54 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, no subscription |
| Payment | Crypto payment |
| Price | €15.00 |
When Ecommerce Forecasting Pays Off
A forecast matters most at the moment a decision is due. Here is how the course maps to common decision points.
| Decision you face | Where the course helps |
|---|---|
| How much inventory should I order? | Monthly projections built from new and returning customers give you a number to buy against. |
| Will I have cash next quarter? | The cohort-based forecast links customer behavior to revenue, which supports cash flow planning. |
| Are we on track this month? | The weekly projections and feedback loop show quickly when results drift from the plan. |
| My team does not trust the numbers | You learn to communicate forecasts to internal stakeholders with a clear, repeatable method. |
Dave Rekuc CXL Ecommerce Forecasting: 10 Lessons
Each of the ten lessons comes as a video with a matching PDF. The full file list, including the Resources folder, is shown below.
Course content index
- 📄 01-The leaky customer bucket and why it matters for projections.mp4 (48.74 MB)
- 📄 01-The leaky customer bucket and why it matters for projections.pdf (113.40 KB)
- 📄 02-Projecting with percentiles.mp4 (74.12 MB)
- 📄 02-Projecting with percentiles.pdf (171.04 KB)
- 📄 03-Overview of creating a customer cohort-based forecast.mp4 (96.37 MB)
- 📄 03-Overview of creating a customer cohort-based forecast.pdf (145.10 KB)
- 📄 04-Creating your new customer revenue projection.mp4 (76.34 MB)
- 📄 04-Creating your new customer revenue projection.pdf (146.40 KB)
- 📄 05-Active customer file metrics.mp4 (199.90 MB)
- 📄 05-Active customer file metrics.pdf (119.94 KB)
- 📄 06-Recently acquired customer repeat rates.mp4 (220.10 MB)
- 📄 06-Recently acquired customer repeat rates.pdf (138.43 KB)
- 📄 07-Finalizing monthly inputs.mp4 (220.27 MB)
- 📄 07-Finalizing monthly inputs.pdf (110.77 KB)
- 📄 08-Review and refine your forecast.mp4 (188.77 MB)
- 📄 08-Review and refine your forecast.pdf (129.81 KB)
- 📄 09-Creating faster and easier weekly projections.mp4 (154.54 MB)
- 📄 09-Creating faster and easier weekly projections.pdf (144.77 KB)
- 📄 10-Weekly forecasting feedback loop.mp4 (291.79 MB)
- 📄 10-Weekly forecasting feedback loop.pdf (131.33 KB)
- 📄 11-Final exam – Ecommerce forecasting.pdf (120.53 KB)
- 📄 01-Transcript.rtf (59.52 KB)
- 📄 02-Transcript.rtf (60.66 KB)
- 📄 03-Monthly Forecast Template.xlsx (23.96 KB)
- 📄 03-Transcript.rtf (58.50 KB)
- 📄 04-Monthly Forecast Template.xlsx (23.96 KB)
- 📄 04-Transcript.rtf (58.96 KB)
- 📄 05-Klaviyo Segment Definitions – Forecasting Ecomm MD.docx (267.73 KB)
- 📄 05-Transcript.rtf (79.10 KB)
- 📄 06-Klaviyo Segment Definitions – Forecasting Ecomm MD.docx (267.73 KB)
- 📄 06-Transcript.rtf (82.98 KB)
- 📄 07-Transcript.rtf (82.44 KB)
- 📄 08-Monthly Forecast Template.xlsx (23.96 KB)
- 📄 08-Transcript.rtf (74.21 KB)
- 📄 09-Transcript.rtf (80.99 KB)
- 📄 09-Weekly Projections – Template.xlsx (228.33 KB)
- 📄 10-Transcript.rtf (95.18 KB)
- 📄 Ecommerce forecasting.pptx (1.56 MB)
- Ten focused lessons, each with a video and PDF
- Excel templates and Klaviyo segment definitions included
- Covers both monthly and weekly forecasting
- Fast delivery, lifetime access and no subscription
- Works best if you already have customer and order data to plug in
- Spreadsheet-based, so basic Excel comfort helps
Dave Rekuc CXL Ecommerce Forecasting FAQ
What is Dave Rekuc CXL Ecommerce Forecasting?
It is a course on building revenue forecasts for ecommerce stores, so you can purchase inventory and plan cash flow with confidence.
What is included in the course?
Ten video lessons with PDF transcripts, Excel templates and Klaviyo segment definitions, in 38 files and about 1.54 GB.
Is Dave Rekuc CXL Ecommerce Forecasting worth it for a small store?
If you order stock or plan ad spend from revenue expectations, a structured forecasting method gives those decisions a clearer basis.
How is it delivered?
Fast delivery after payment, with lifetime access and no subscription.
Is a coupon available?
Yes. You can find it on the Courses On Budget coupons page.
Dave Rekuc CXL Ecommerce Forecasting is for operators who want to stop guessing and start planning from real customer metrics. Open the first lesson on the leaky customer bucket today and build your first projection this week. Get it through Courses On Budget with a one-time payment.
Browse the category: Ecommerce Courses Cheap · Ecommerce
Latest additions: Courses On Budget updates · Coupons: Coupons page
Recommended course stack:
Reviews
There are no reviews yet.