From a pile of data to a report people actually read
Collecting numbers is the easy part. Turning them into a story, then into a page, then into leads is where most teams get stuck. A report that nobody opens is just a PDF.
The description of Erin Balsa The Research Report Playbook promises instruction on “creating impactful research reports” by running thorough research, analyzing data and presenting findings in a compelling manner. It adds methods, visualization and persuasive writing to the mix.
Erin Balsa The Research Report Playbook: what you receive
| Item | Detail |
|---|---|
| Price on the product page | €9.99 |
| SKU | ecom-242 |
| Archive | 33 files, 21 videos, 1.60 GB |
| Sections in the index | 3: video lessons, course materials, bonus |
| Video modules on the page | 12 modules, 1.4+ GB |
| Category | Ecommerce Courses |
| Delivery | Fast delivery after payment |
Because the archive includes slides, a storyline document and survey question samples, you can run your first report project with the same structure the instructor uses, then adapt it to your own industry and audience.
The project, phase by phase
The video lessons follow the life of a report project. The page lists the stages as planning, data collection, writing, web development, promotion strategies, sales enablement, post-launch activities and monetization.
- Plan: scope the project and the storyline.
- Collect and write: data collection, survey questions, then the writing.
- Publish: web development for the report.
- Promote and sell: promotion, sales enablement and post-launch work.
- Monetize: turning the report into revenue.
Index of the archive
- 01-Course Intro
- 02-Planning + Project Management Pt 1 (Presentation).ts
- 03-Planning + Project Management Pt 2 (Presentation)
- 03-Planning + Project Management Pt 2
- 04-Data Collection + Analysis (Presentation)
- 04-Data Collection + Analysis
- 05-Report Writing + Design (Presentation)
- 05-Report Writing + Design
- 06-WebDev + RevOps (Presentation)
- 06-WebDev + RevOps
- 07-Organic Promotion + PR (Presentation)
- 07-Organic Promotion + PR
- 08-Paid Promotion (Presentation)
- 08-Paid Promotion
- 09-Sales Enablement (Presentation)
- 09-Sales Enablement
- 10-Post-Launch (Presentation)
- 10-Post-Launch
- 11-Monetization (Bonus) (Presentation)
- 11-Monetization (Bonus)
- 12-My Writing Process – Bonus Lesson (Presentation)
- 12-My Writing Process – Bonus Lesson
- 01-Course Slides.pptx
- 02-Project management template.xlsx
- 03-Storyline Planning Template.docx
- 04-The DAB Framework Template.pptx
- 05-Sample Survey Questions.docx
- 06-Example Report.pdf
- 07-Example Report (Landing page).txt
- 08-Example Report.pdf
- 09-Example Report.pdf
- 01-Freelancer outreach template.docx
- 02-Example Report (Landing page).txt
Templates and samples included
| Material | What it is |
|---|---|
| Slides | Course slides in PowerPoint |
| Project management | A project management template |
| Storyline | A storyline planning document |
| Surveys | Survey question samples |
| Examples | Multiple example reports in PDF |
| Bonus | Freelancer outreach template |
Comparing it with other options in the catalog
This is a niche skill, so it pairs well with broader courses. For B2B positioning try B2B Marketing Pricing Strategies, for outreach Alex Berman LinkedInX, and for search traffic Brian Dean SEO That Works 3.0. Other store picks: Arie Scherson E-Commerce Inner Circle Program and Carl Parnell Automated Dropshipping Mastery.
| This course | Typical marketing course | |
|---|---|---|
| Topic | Building and launching research reports | Broad marketing overviews |
| Deliverables | Templates, survey samples and example reports | Mostly lessons |
| Use case | Lead generation and authority content | General growth |
A report is also an asset you can reuse. Charts become social posts, findings become webinar topics and the full document becomes a lead magnet. The sales enablement and post-launch topics on the page point in this direction.
Is it right for you?
| A good fit | Probably not |
|---|---|
| You run content or marketing for a B2B brand | You want a dropshipping or ad course |
| You want templates for planning and surveys | You need data science tools training |
| You may sell report work as a freelancer | You expect guaranteed leads |
Pros and cons
Pros
- Low price of €9.99 on the page
- Templates, slides and sample reports
- Whole project from plan to monetization
- Fast delivery, crypto payment
Cons
- Narrow topic
- Success depends on your data and audience
FAQ
Does Erin Balsa The Research Report Playbook include templates?
Yes: a project management template, a storyline planning document, survey question samples and a freelancer outreach template.
Are there examples?
The materials include several example reports in PDF format.
How large is it?
The archive has 33 files, 21 videos and 1.60 GB.
How do I pay?
See how to pay on site and how to buy cryptocurrency simply and safely.
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