Russ Henneberry is the founder of Modern Publisher, a community of information product business owners and expert digital marketers.
Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

 

Here is what’s included : 

• The Content Lifecycle
  Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.
• Content Technology Needs
  Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.
• Blog Marketing Mastery
  Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.
• Content Distribution
  Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.

---

Russ Henneberry Content Marketing Mastery Course 2019 Index:

    📂 1 Getting Started

📄 1-1 Meet Your Instructor.mp4

📄 1-2 What To Expect.mp4

📄 1-3 The What and Why.mp4

📄 1-4 Content Marketing Formula.mp4

📄 1-5 Create a Customer Avatar.mp4

📄 1-6 Customer Value Journey.mp4

📄 1-7 Most Dangerous Myth.mp4

📄 1-8 The Content Baton.mp4

📄 Content-Marketing-CVJ-Content-Traffic-Canvas.pdf

📄 Content-Marketing-Module-1-Notes.pdf

📄 Customer-Avatar-Worksheet.pdf

📄 ValueJourneyWorksheet.pdf

 

📂 2 Content That Drives Awareness

📄 2-1 Creates Awareness and Engagement.mp4

📄 2-10 How Should I Get Traffic To My Post.mp4

📄 2-11 Engineering Engagement.mp4

📄 2-12 From Awareness to Subscription.mp4

📄 2-2 Goals at the Awareness & Engagement Stages.mp4

📄 2-3 Five Staple Content Wrappers.mp4

📄 2-4 Content Type Blog Article.mp4

📄 2-5 Blog Post Audit.mp4

📄 2-6 Content Type Podcast.mp4

📄 2-7 Content Type Video.mp4

📄 2-8 Content Type Social Update.mp4

📄 2-9 What Should My Post Be About.mp4

📄 BlogPostAudit_Sheet.pdf

📄 Content-Marketing-CVJ-Goals-Canvas.pdf

📄 Content-Marketing-Module-2-Notes.pdf

 

📂 3 Content That Generates Leads

📄 3-1 Content That Generates Leads.mp4

📄 3-10 Online Events.mp4

📄 3-11 From Subscriber to First-Time Buyer.mp4

📄 3-2 Goals at the Subscribe Stage.mp4

📄 3-3 Content Type Lead Magnet.mp4

📄 3-4 Seven Types of Lead Magnets.mp4

📄 3-5 The Squeeze Page.mp4

📄 3-6 Five Ways to Funnel Traffic to Your Squeeze Page.mp4

📄 3-7 Lead Magnet Audit.mp4

📄 3-8 Content Type Event.mp4

📄 3-9 In-Person Events.mp4

📄 Content-Marketing-Module-3-Notes.pdf

📄 LeadMagnetAudit.pdf

 

📂 4 Content That Sells

📄 4-1 Content That Sells.mp4

📄 4-10 Indoctrination & Onboarding.mp4

📄 4-2 Goals at the Convert Stage.mp4

📄 4-3 Goals at the Ascend Stage.mp4

📄 4-4 Anticipating and Satisfying Intent.mp4

📄 4-5 Content Type Customer Story.mp4

📄 4-6 Content Type Product Demo.mp4

📄 4-7 Content Type Product Comparison.mp4

📄 4-8 Content Type Event.mp4

📄 4-9 Gray Area Between Copywriting and Content.mp4

📄 Content-Marketing-Module-4-Notes.pdf

 

📂 5 Content That Increases Retention

📄 5-1 Content That Increases Retention.mp4

📄 5-2 Leveraging Awareness Content.mp4

📄 5-3 Content Type Welcome Email.mp4

📄 5-4 Content Type About Page.mp4

📄 5-5 Content Type Packaging & Package Inserts.mp4

📄 5-6 Content Type Support Documentation.mp4

📄 5-7 Content Type Events.mp4

📄 5-8 Digging a Competitive Moat.mp4

📄 Content-Marketing-Module-5-Notes.pdf

---

💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!