1. A Tested and Proven Framework

Launches don’t have to be risky. During the Launch  Grid workshop, you’ll soft launch your idea and  find out if your market wants what you’re selling  before you spend a lot of money on advertising, or waste a lot of time on product creation.

Launch Grid gives you a proven, step-by-step plan for launching (or re-launching) your business or brand. It takes you all the way from idea, to testing for market fit, to creating awareness, getting that first sale, and beyond! We didn’t invent the launch process, but we have perfected it.  And now, we’re giving it to you…

2. Identify Your Market. Clarify Your Value

Knowing who should serve is one thing… FINDING THEM is an entirely different challenge. During the Launch Grid workshop, you’ll not only identify your ideal customer, you’ll also locate them, and build perfectly scripted “Awareness Campaigns” that get your brand noticed…even if you’re unknown, today.

3. Your messaging Will Write Itself

Do you know exactly what you should say on your home page? What about your ads, and emails, and landing pages? What about your “elevator pitch?” You don’t have to guess.

The Launch Grid will tell you EXACTLY what to say, and when (and where) to say it so your message is both noticed and affirmed…

4. Know It Will Sell BEFORE You Launch It

Launches don’t have to be risky. During the Launch  Grid workshop, you’ll soft launch your idea and  find out if your market wants what you’re selling  before you spend a lot of money on advertising, or waste a lot of time on product creation.

5. Getting Your First Sale…And Beyond!

Launch Grid is NOT a formula that produces “One Hit Wonders.” During this workshop, you’ll craft a “Predictable Selling System” that will get you your first, PROFITABLE sale.  But it won’t stop there.

Once your “Predictable Selling System” has been tested in the marketplace, it can easily be scaled into more and more sales, making Launch Grid a framework for business growth…not merely product launches.

How Does It Work?

Launch Grid is a 6-week online workshop, that’s divided into three parts…

• PART 1- Value Proposition & Messaging

In part 1, we’ll clarify your value proposition and positioning. We’ll map out your “Value Journey,” architect your first “Awareness Campaign” and craft the messaging that will form your “Predictable Selling System.”

• PART 2 – Soft Launch & Market Fit

In part 2, we’ll soft launch your new offer and test for market fit. Well utilize risk-free and cost-free methods to “soft launch” your offer, so you can test your idea before you even build your product.

• PART 3 – You Will LAUNCH!

In part 3: You. Will. Launch. You’ll set a date, you’ll activate your pre-built “Awareness Campaigns” and you’ll allow your pre-tested “Predictable Selling Systems” to convert total strangers into rabid buyers and raving fans.

COURSE BREAKDOWN

Each week for 6 weeks you’ll complete a new step in the launch planning process, and by the time we’re finished you’ll have all the assets you need to successful execute “The Perfect Launch.”

• Module 1: Building Your Launch Grid

This is where it all begins! In this module, you’ll begin to compile all the assets you’ll need to execute your launch. You’ll identify your “Customer Avatars,” craft your “Statement of Value,” and brainstorm the “Entry-Point Offers” that will convert strangers into buyers.

 

• Module 2: Architecting the Value Journey

There is a formula for delivering (and extracting) value from a market, and you’re about to learn it. In this module, you’ll map the 8-step “assembly line” process that will transform complete strangers, into interested prospects, into excited buyers, into raving fans and, ultimately, brand ambassadors.

 

• Module 3: Constructing Your Predictable Selling Systém

Now that you have a completed “Launch Grid” and “Value Journey,” it’s time to turn this framework into fully functioning assets. In this module, you’ll build your first “Minimum Viable Offer,” and prepare to test your messaging and value proposition in the “real world.”

 

• Module 4: The Soft Launch

Launches don’t have to be risky and expensive, and in this module we’re going to come as close as possible to “Failure-Proofing” your launch. The first step is to validate your assumptions on paper, and assuming things look good you can initiate a “Test Launch” that (with a little luck) will result in your very first sale!

 

• Module 5: Ascension and Onboarding

Once you’ve proven that your “Awareness Campaigns” and “Predictable Selling Systems” are working as planned, the next step is to architect the post-sale process that will simultaneously decrease refunds and churn, and increase customer values and overall satisfaction. Don’t ignore this step…it’s critical!

 

• Module 6: Getting Your First Sale…And Beyond!

At this point, all your assets are in place and your systems and assumptions are fully tested and validated. It’s launch time! In this module, you’ll set your launch date, and YOU. WILL. LAUNCH. And then…YOU. WILL SCALE. Get ready, because things are about to get very interesting (in a very good way).

Ryan Deiss The Launch Grid Index:

    📄 Course Directory.pdf

📂 Module 0

📄 Introduction – Getting Started — Launch Grid Workshop.ts

📄 Launch Grid – Core Concepts Slides.pdf

📄 Lesson 1 – Introduction and Workshop Goals — Launch Grid Workshop.ts

📄 Lesson 2 – Launch Grid Framework Explained — Launch Grid Workshop.ts

📄 Lesson 3 – Value Journey Explained — Launch Grid Workshop.ts

📄 Lesson 4 – Team Roles and The Value Journey — Launch Grid Workshop.ts

📄 Lesson 5 – Product Centric vs Market Centric — Launch Grid Workshop.ts

📄 Lesson 6 – Business Model Types — Launch Grid Workshop.ts

📄 Lesson 7 – Action Items — Launch Grid Workshop.ts

📄 launch-grid-planner_2.pdf

📄 value-journey-worksheet_2.pdf

📂 Module 1

📄 CustomerAvaterLM.pdf

📄 Launch Grid – Building Your Launch Grid Slides.pdf

📄 Lesson 1 – Introduction and Overview — Launch Grid Workshop.ts

📄 Lesson 2 – Identifying Your Avatars — Launch Grid Workshop.ts

📄 Lesson 3 – Examples – Identifying Your Avatars — Launch Grid Workshop.ts

📄 Lesson 4 – Selecting Your Channels — Launch Grid Workshop.ts

📄 Lesson 5 – Clarifying Your Value — Launch Grid Workshop.ts

📄 Lesson 6 – Examples – Building a Before and After Grid — Launch Grid Workshop.ts

📄 Lesson 7 – Crafting Your Statement of Value — Launch Grid Workshop.ts

📄 Lesson 8 – Brainstorming Entry Point Offers — Launch Grid Workshop.ts

📄 Lesson 9 – Brainstorming Profit Maximizers — Launch Grid Workshop.ts

📄 product-market-fit2.pdf

📄 product-market-fit2_2.pdf

📂 Module 2

📄 Launch Grid – Architecting Your Value Journey Slides.pdf

📄 Lesson 1 – Welcome — Launch Grid Workshop.ts

📄 Lesson 10 – Step 8- Promote — Launch Grid Workshop.ts

📄 Lesson 11 – Action Items — Launch Grid Workshop.ts

📄 Lesson 2 – The Importance Of Sequence — Launch Grid Workshop.ts

📄 Lesson 3 – Step 1- Awareness — Launch Grid Workshop.ts

📄 Lesson 4 – Step 2- Engage — Launch Grid Workshop.ts

📄 Lesson 5 – Step 3- Subscribe — Launch Grid Workshop.ts

📄 Lesson 6 – Step 4- Convert — Launch Grid Workshop.ts

📄 Lesson 7 – Step 5- Excite — Launch Grid Workshop.ts

📄 Lesson 8 – Step 6- Ascend — Launch Grid Workshop.ts

📄 Lesson 9 – Step 7- Advocate — Launch Grid Workshop.ts

📂 Module 3

📄 Launch Grid – Constructing Your Predictable Selling System.pdf

📄 Lesson 1 – Introduction and Overview — Launch Grid Workshop.ts

📄 Lesson 3 – Gated Content Offer — Launch Grid Workshop.ts

📄 Lesson 4 – Irresistible Offer — Launch Grid Workshop.ts

📄 Lesson 5 – Webinar Offer — Launch Grid Workshop_2.ts

📄 Lesson 6 – Mini-Class Offer — Launch Grid Workshop.ts

📄 Lesson 7 – Velvet Rope Offer — Launch Grid Workshop.ts

📄 Lesson 8 – Splintered Service Offer — Launch Grid Workshop.ts

📄 Lesson 9 – Action Items — Launch Grid Workshop.ts

📄 idea-sales-conversation-worksheet.pdf

📂 Module 4

📄 LANDING-PAGE-CHECKLIST.pdf

📄 Launch Grid – Preparing For Launch Slides.pdf

📄 Lesson 1 – Introduction and Overview — Launch Grid Workshop_2.ts

📄 Lesson 2 – Basic Business Essentials — Launch Grid Workshop.ts

📄 Lesson 2 – The Ideal Sales Conversation — Launch Grid Workshop.ts

📄 Lesson 3 – Selecting Your Technology Stack — Launch Grid Workshop.ts

📄 Lesson 4 – Launch Site Checklist — Launch Grid Workshop.ts

📄 Lesson 5 – Building Brand Pages — Launch Grid Workshop.ts

📄 Lesson 6 – Building Marketing Pages — Launch Grid Workshop.ts

📄 Lesson 7 – Building Content Pages — Launch Grid Workshop.ts

📄 Lesson 8 – Action Items — Launch Grid Workshop.ts

📂 Module 5

📄 Launch Grid – The Soft Launch Slides.pdf

📄 Lesson 1 – Introduction and Overview — Launch Grid Workshop.ts

📄 Lesson 2 – Step 1- The Paper Test — Launch Grid Workshop.ts

📄 Lesson 2 – Step 1- The Paper Test — Launch Grid Workshop_2.ts

📄 Lesson 4 – Step 3- The $500 Test — Launch Grid Workshop.ts

📄 Lesson 5 – Action Items — Launch Grid Workshop.ts

📂 Module 6

📄 Launch Grid – The Launch and Beyond Slides.pdf

📄 The Launch (And Beyond) — Launch Grid Workshop.ts

💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!