What is Brenna McGowan Pre-Launch Plan Program Cheap?
Here’s What You Get:
MODULE 1
Clarify and Categorize
The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)
But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.
You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.
Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.
MODULE 2
Analyze
You have the research you need to get a strategic plan in place.
But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.
You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.
Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.
MODULE 3
Strategize
Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.
First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.
Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.
I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.
MODULE 4
Energize
Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.
Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.
Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.
1:1 BONUS Call
with Brenna McGowan
When you join PPP Self Study today you a 1:1 Bonus call with me, Brenna McGowan, to dive into your pre-launch together!
This is your chance to get personalized feedback, clear up any questions, and fine-tune your strategy so your content warms up buyers, pre-sells spots, and sets the stage for a smooth, stress-free launch.
Whether you’re stuck on what to say or just want to make sure you’re on the right track, I’m here to help you feel confident and ready to crush your pre-launch.
BONUS
LAUNCH EMAIL TEMPLATES from Brenna McGowan
Now that you’ve got your pre-launch strategized and the copy written, the next thing on the to-do list?
Write your launch emails.
Well, I’ve got you covered. These templates are inspired from my own launch emails, which have sold tens of thousands of dollars of my program in just days.
Plus, they leave room for you to insert your own stories, case studies, and personality so you can customize them for your own offer.
Brenna McGowan Pre-Launch Plan Program Index:
📁 00-GET STARTED
📄 01-PPP Welcome Video 1024.mp4 (64.92 MB)
📄 01-WELCOME START HERE.pdf (203.21 KB)
📄 02-Program Overview.pdf (125.37 KB)
📄 03-Master Calendar Plan of Action.pdf (144.78 KB)
📄 04-Modules and Resources Guide.pdf (25.75 KB)
📄 05-PPP Resource Guide Updated 12_24.docx (370.54 KB)
📄 05-Pre-Launch Plan Program Documents.zip (34.24 MB)
📄 06-Contact Info.pdf (13.80 KB)
📁 01-MODULE 1 CLARIFY CATEGORIZE
📄 01-LESSON 1 CLARIFY.pdf (29.35 KB)
📄 01-Lesson 1 Module 1 Updated 9 24.mp4 (258.68 MB)
📄 01-PPP _ Teaching Week 1 Doc.docx (1.00 MB)
📄 01-Pre-Launch Plan Program Checklist.xlsx (5.60 KB)
📄 02-Module 1 Lesson 2.mp4 (257.39 MB)
📄 03-Module 1 Lesson 3.mp4 (462.35 MB)
📁 02-MODULE 2 ANALYZE
📄 01-Module 2 Lesson 1.mp4 (257.78 MB)
📄 01-PPP _ Module 2 Teaching Doc.docx (1.13 MB)
📄 02-Module 2 Lesson 2.mp4 (613.27 MB)
📄 03-Module 2 Lesson 3.mp4 (753.49 MB)
📁 03-MODULE 3 STRATEGIZE
📄 01-Module 3 Lesson 1.mp4 (192.26 MB)
📄 01-PPP _ Module 3 _ Stragegize.docx (1.12 MB)
📄 02-LESSON 2 CALENDARING.pdf (24.89 KB)
📄 02-Module 3 Lesson 2.mp4 (1.10 GB)
📄 03-LESSON 3 STRATEGY.pdf (21.83 KB)
📄 03-Module 3 Lesson 3_1.mp4 (2.11 GB)
📄 03-Module 3 Lesson 3_2.mp4 (1.00 GB)
📁 04-MODULE 4 ENERGIZE
📄 01-Module 4 Lesson 1.mp4 (203.64 MB)
📄 01-PPP _ Module 4 _ Energize.docx (1.51 MB)
📄 02-PPP 30 Visibility Pep Talk.mp4 (895.65 MB)
📄 02-PPP _ Long Story Email Examples.docx (12.46 MB)
📄 03-Module 4 Lesson 2.mp4 (499.37 MB)
📄 04-Mini Lesson 1 Long Story Email.mp4 (342.86 MB)
📄 04-Mini Lesson 2 Short Story Email.mp4 (220.06 MB)
📄 04-Mini Lesson 3 QA Template Email.mp4 (228.91 MB)
📄 04-Mini Lesson 4 Listicle Email.mp4 (137.08 MB)
📄 04-Mini Lesson 5 Audio Gram.mp4 (226.69 MB)
📄 04-Mini Lesson 6 Triple Threat.mp4 (267.83 MB)
📄 04-Mini Lesson 7 9 Word Email.mp4 (100.26 MB)
📄 04-Module 4 Lesson 3.mp4 (1.66 GB)
📄 04-Module 4 Lesson 3.pdf (22.70 KB)
📄 05-Module 4 Lesson 4.mp4 (808.13 MB)
📄 06-Module 4 Lesson 5.mp4 (691.98 MB)
📄 07-PPP 9-Word Email Traning and Template optional.docx (513.06 KB)
📄 07-The 9 Word Email.mp4 (606.72 MB)
📁 05-BONUSES
📄 01-PPP 20 Bonus Call How to Blow Up Your Email List with a Pre-Launch.mp4 (3.55 GB)
📄 01-Use a Pre-Launch to Blow Up Your Email List _ BRENNA MCGOWAN.docx (1.76 MB)
📄 02-PPP _ Objection Bonus.docx (514.19 KB)
📄 03-Pre-Launch Plan Program Checklist.xlsx (5.60 KB)
📄 04-Asana Template.pdf (312.20 KB)
📄 04-PPP Asana template.xlsx (5.51 KB)
📄 05-PPP BONUS_ Launch Email Outline.docx (511.92 KB)
📄 06-Choose Your Launch Event Overview _ Updated 5_23.docx (648.79 KB)
📄 06-Module 4_ AI Prompts for Writing.docx (787.34 KB)
📄 06-PPP Choose Your Launch Event Overview.mp4 (979.01 MB)
📄 06-PPP _ Launch Event Fill-up Email Templates.docx (9.21 KB)
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