Ads Fundamentals Blueprint is a comprehensive advertising curriculum covering marketing fundamentals, research, ad creation, filming, creative teams, Meta account setup, account management, weekly calls, an ad vault and BFCM planning. This product page replaces vague promises with the exact, file-by-file course index so you can verify the package before buying through Courses On Budget.
Ads Fundamentals Blueprint: What Is Included?
The supplied index reports 231 files across 20 folders with a total package size of 36.42 GB. The recorded formats are 189 MP4 videos, 7 PDFs, 1 DOCX file, 7 XLSX files, 1 PPTX file, 4 HTML lessons, 19 TXT files, 3 other files. No lesson duration or video-resolution claim is added because those details are not present in the source index.
Why This Course Package Is Easy to Evaluate
| Decision Point | What You Can Verify Here | Why It Matters |
|---|---|---|
| Scope | Advanced marketing fundamentals and buyer psychology; Market, audience and competitor research | Confirms the core subjects before checkout. |
| Depth | 231 indexed files in a 36.42 GB package | Shows whether the package is compact or library-sized. |
| Materials | 189 MP4 videos, 7 PDFs, 1 DOCX file, 7 XLSX files, 1 PPTX file, 4 HTML lessons, 19 TXT files, 3 other files | Makes the learning and reference formats transparent. |
| Transparency | Complete expandable index below | Lets you inspect every supplied filename without reading an inflated sales claim. |
How to Get Nick Theriot – Ads Fundamentals Blueprint Course + Coaching Recordings
What You Will Study
- Advanced marketing fundamentals and buyer psychology
- Market, audience and competitor research
- Ad creation, content filming and creative-team development
- Facebook ad-account setup and account management
- Weekly coaching calls, Ad Vault resources and BFCM War Map
THE EXACT SYSTEM BEHIND $100M IN FACEBOOK AD RESULTS
The complete training system I use to create winning ads for $1M+/month brands.
WHAT YOU’LL BE ABLE TO DO
- How to position products in the market that allow you to scale effortlessly
- How to research your market to know exactly what you need to say for customers to buy
- How to write hooks that will stop the scroll of high-quality paying customers
- The exact ad structure that moves people from scrolling to buying
Complete Nick Theriot – Ads Fundamentals Blueprint Course + Coaching Recordings Course Index
The following expandable index preserves every filename and file size from the supplied source. Large sections are collapsed for faster scanning.
Chapter 1 – Advanced Marketing Fundamentals (24 files)
- 1. Market Desire.mp4 (100.58 MB)
- 10. Identity.mp4 (20.31 MB)
- 11. Beliefs.mp4 (25.85 MB)
- 12. Why People Do Not Buy From You.mp4 (1.01 MB)
- 13. Simplification.mp4 (1.91 MB)
- 14. Escalation.mp4 (3.04 MB)
- 15. Reduction.mp4 (6.38 MB)
- 16. Questions Your Ad Must Answer OR It Will Fail.mp4 (2.15 MB)
- 17. Name The Mechanism.mp4 (2.42 MB)
- 18. Describe The Mechanism.mp4 (3.26 MB)
- 19. Feature The Mechanism.mp4 (2.29 MB)
- 2. Product Benefits.mp4 (7.05 MB)
- 20. Direct Attack.mp4 (5.64 MB)
- 21. Camouflage.mp4 (5.20 MB)
- 22. Daily Habits Of Super Star Marketers.mp4 (16.42 MB)
- 3. Market Awareness.mp4 (35.51 MB)
- 4. Market Awareness Examples.mp4 (18.78 MB)
- 5. Market Sophistication.mp4 (42.62 MB)
- 6. Writing Headlines & Hooks.mp4 (26.83 MB)
- 7. Writing Headlines & Hooks Pt 2.mp4 (19.47 MB)
- 8. Your Prospect’s Mental World.mp4 (3.15 MB)
- 9. Strengthen Desire.mp4 (12.19 MB)
- How To Strengthen Your Headline_Hook.pdf (120.53 KB)
- Marketing Road Work.xlsx (5.54 KB)
Chapter 10 – BFCM War Map (13 files)
- 1. BFCM Planning & Deadlines.mp4 (29.02 MB)
- 2. BFCM List Building.mp4 (54.87 MB)
- 2023_BFCM_Planning_1_1_.pdf (90.62 KB)
- 3. BFCM Lead Gen Value Calculator .txt (123.00 B)
- 3. BFCM Lead Gen Value Calculator.mp4 (12.71 MB)
- 4. BFCM Creatives.mp4 (21.09 MB)
- 5. BFCM Ad Account Structure.mp4 (18.74 MB)
- 6. BFCM Forecasting Revenue Part 1.mp4 (23.57 MB)
- 7. BFCM Forecasting Revenue Part 2 .txt (102.00 B)
- 7. BFCM Forecasting Revenue Part 2.mp4 (54.78 MB)
- 8. BFCM Scaling .txt (118.00 B)
- 8. BFCM Scaling.mp4 (33.56 MB)
- 9. Q4 Ad Hooks That Print Money.mp4 (9.53 MB)
Chapter 2 – How To Perform Market Research (14 files)
- 1. Understanding market research.mp4 (4.31 MB)
- 10. Problem aware research.mp4 (44.31 MB)
- 11. Unaware research.mp4 (74.60 MB)
- 12. Other forms of research I do.mp4 (32.32 MB)
- 13. Writing ad ideas from research.mp4 (104.71 MB)
- 14. Market research final thoughts.mp4 (50.28 MB)
- 2. Market research session best practices.mp4 (16.19 MB)
- 3. Types of questions to answer during market research.mp4 (24.00 MB)
- 4. Where I do my research.mp4 (24.53 MB)
- 5. Structuring the order of market research.mp4 (21.49 MB)
- 6. Where do I put my research..mp4 (25.89 MB)
- 7. Aware research.mp4 (55.74 MB)
- 8. Product aware research.mp4 (96.43 MB)
- 9. Solution aware research.mp4 (66.84 MB)
Chapter 3 – How To Create Ads That Convert (15 files)
- 1. 90 Creatives To Run.mp4 (6.55 MB)
- 10. How to overcome writers block.mp4 (10.78 MB)
- 11. TOP ADS FROM $20M IN SPEND OF 2023.pptx (16.82 MB)
- 2. How To Plan Out First Concepts Inside The AdCelerator.mp4 (4.15 MB)
- 3. Planning Out The Positioning For Each Concept.mp4 (3.92 MB)
- 4. Choosing The Right Hook Pattern.mp4 (19.46 MB)
- 5. Planning Out The Rest Of The Ad.mp4 (55.35 MB)
- 6. Stages Of Developing An Ad Concept.mp4 (13.85 MB)
- 7. Organization Of Ad Ad Concepts.mp4 (12.29 MB)
- 8. Ad Review Sheet To Use Before Turning Ads Live.mp4 (10.76 MB)
- 9. Writing Facebook Ad Copy.mp4 (10.03 MB)
- Ad Review Sheet.pdf (79.53 KB)
- Facebook Ad Copy SOP.pdf (211.85 KB)
- How To Pump Out 90 High Confidence Creative Test in 4 Weeks.docx (32.42 KB)
- How To Strengthen Your Headline_Hook.pdf (120.53 KB)
Chapter 4 – How To Film Content (11 files)
- 1. Insense Mastery.mp4 (4.35 MB)
- 10. 25 PLUG AND PLAY IMAGE AD TEMPLATES .txt (469.00 B)
- 10. 25 PLUG AND PLAY IMAGE AD TEMPLATES.mp4 (18.30 MB)
- 2. Insense Mastery Part 1.mp4 (44.41 MB)
- 3. Insense Mastery Part 2.mp4 (31.38 MB)
- 4. Insense Mastery Part 3.mp4 (8.56 MB)
- 5. Insense Mastery Part 4.mp4 (6.57 MB)
- 6. Insense Mastery Part 5 (product seeding).mp4 (42.94 MB)
- 7. How To Get High Quality Content From Content Creators (w. manual outreach).mp4 (63.09 MB)
- 8. Using Stock Photos & Videos.mp4 (7.23 MB)
- 9. Using Photographers & Videographers.mp4 (20.09 MB)
Chapter 5 – How To Build A Creative Team (12 files)
- .DS_Store (6.00 KB)
- 1. How to hire and retain top tier talent.mp4 (88.02 MB)
- 2. Client Onboarding Overview.mp4 (13.76 MB)
- 3. How To Organize Ad Creative Team (for brands and agencies).mp4 (29.32 MB)
- 4. Agency Team Day to Day Operations.mp4 (25.25 MB)
- 5. Who Should I Hire First..mp4 (35.57 MB)
CLIENT TEMPLATE FOLDER (6 files)
- .DS_Store (8.00 KB)
ASSETS (1 files)
- .DS_Store (6.00 KB)
Ad Concepts (0 files)
101 First Sprint (0 files)
Audience Research (0 files)
Competitor Ads (0 files)
Insert Client Content HERE_ (0 files)
BRANDING (0 files)
SPECS (4 files)
- Name – AdPLAN.xlsx (118.95 KB)
- Name – AdCelerator.xlsx (72.72 KB)
- Name – AdReporting.xlsx (154.28 KB)
- Name – AdShare.xlsx (6.24 KB)
Chapter 6 – Facebook Ad Account Setup (9 files)
- 1. FLEXIBLE ADS How To Setup A Flexible Ads Campaign.mp4 (27.29 MB)
- 2. FLEXIBLE ADS How To Add Another Creative Test To The Campaign.mp4 (9.07 MB)
- 3. FLEXIBLE ADS How To Lower Cost Per Purchase With Creative Testing.mp4 (24.37 MB)
- 4. FLEXIBLE ADS When To Turn Off An Adset.mp4 (10.30 MB)
- 5. FLEXIBLE ADS How To Increase and Decrease Budget.mp4 (24.65 MB)
- 6. FLEXIBLE ADS How To See Winning Ads.mp4 (8.12 MB)
- 7. FLEXIBLE ADS How To Setup A Main Ad Set.mp4 (19.63 MB)
- 8. FLEXIBLE ADS Not Taking Off In Main Adset..mp4 (4.81 MB)
- 9. FLEXIBLE ADS Transitioning An Ad Account That Has Already Been Running Ads.mp4 (26.32 MB)
Chapter 7 – Ad Account Management (30 files)
- 1. How To Calculate Your Target CPA.mp4 (2.01 MB)
- 10. What To Do After Finding A New Winning Ad..mp4 (30.81 MB)
- 11. When To Run Other Variations Of The DCT.mp4 (8.79 MB)
- 12. How To Increase . Decrease Facebook Ad Spend.mp4 (16.99 MB)
- 13. Why Does Facebook Ad Performance Drop As I Spend More..mp4 (14.42 MB)
- 14. How To Use CPM & Frequency To Make Decisions.mp4 (73.06 MB)
- 15. Understanding market composition to beat ad fatigue with facebook ads.mp4 (15.76 MB)
- 16. How To Use Run Dynamic Product Catalog Ads.mp4 (10.73 MB)
- 17. What To Do When Performance Drops.mp4 (11.78 MB)
- 18. How To Setup Your Facebook Ad Columns.mp4 (21.01 MB)
- 19. Live Ad Account Walkthrough.mp4 (81.30 MB)
- 2. How to use the cpa calculator to determine targets.mp4 (30.42 MB)
- 20 REASONS YOUR AD DIDN’T PERFORM.pdf (382.22 KB)
- 20. Testing Process For NEW UGC.mp4 (26.65 MB)
- 21. How to get ad accounts & profiles unbanned.mp4 (16.78 MB)
- 22. How To Expand To Other Countries (Advanced).mp4 (85.01 MB)
- 23. How To Split Test Shopify Product Pages .txt (223.00 B)
- 23. How To Split Test Shopify Product Pages.mp4 (50.75 MB)
- 24. How To Use Landing Pages & Advertorials To Cut Down Cost Per Result.mp4 (35.42 MB)
- 26. Getting Fresh Ideas When You Feel Like You Tested Everything.mp4 (37.65 MB)
- 27. 20 Reasons Your Ad Didn’t Perform & What To Test Next.mp4 (60.32 MB)
- 3.How To Track Daily Revenue & Spend.mp4 (8.21 MB)
- 4. How To Structure Creative Tests with Dynamic Adsets.mp4 (31.08 MB)
- 5. Setting Up and Launching Your First DCT.mp4 (47.99 MB)
- 6. How Quickly Should A Winning DCT Take Off..mp4 (4.94 MB)
- 7. Creative Iterations VS. Creative Variations.mp4 (9.85 MB)
- 8. When To Turn A Campaign, Ad Set, or Ad Off.mp4 (15.89 MB)
- 9. How to turn off a winning ad or winning dct.mp4 (17.30 MB)
- CPA Calculator Template.xlsx (58.98 KB)
- MER TEMPLATE – INNER CIRCLE.xlsx (84.01 KB)
Chapter 8 – Weekly Calls (91 files)
- 1.10.2025 – Test These Facebook Ads First To Scale Fast.mp4 (611.13 MB)
- 1.12.2024 – How to structure, hire, and manage a creative team .txt (115.00 B)
- 1.12.2024 – How to structure, hire, and manage a creative team.mp4 (547.75 MB)
- 1.16.2025 – Q&A Call.mp4 (647.14 MB)
- 1.24.2025 – Market Research Master Guide.mp4 (359.57 MB)
- 1.25.2024 – How to use asana to manage creative team .txt (126.00 B)
- 1.25.2024 – How to use asana to manage creative team.mp4 (173.12 MB)
- 1.26.24 – General Q&A Call.mp4 (673.77 MB)
- 1.3.2025 – The Ultimate Guide To Winning 2025.mp4 (441.46 MB)
- 1.31.2025 – How to get quality UGC.mp4 (249.74 MB)
- 1.5.2024 – Creating systems to scale w. Ray Johnston .txt (120.00 B)
- 1.5.2024 – Creating systems to scale w. Ray Johnston.mp4 (276.52 MB)
- 10.11.2024 – BFCM Prep Part 2.mp4 (282.79 MB)
- 10.25.2024 – How to get your product into retail stores w. Kristina.mp4 (153.15 MB)
- 10.4.2024 – John Santos on Building A Legendary Personal Brand.mp4 (169.85 MB)
- 11.1.2024 – New AI Prompt To Build UGC Scripts FAST .txt (260.00 B)
- 11.1.2024 – New AI Prompt To Build UGC Scripts FAST.mp4 (729.04 MB)
- 11.15.2024 – Live walkthrough of an ad account we scaled from $0 to $30k . month.mp4 (266.65 MB)
- 11.22.2024 – Updated guide to 5 stages of market awareness.mp4 (201.22 MB)
- 11.8.2024 – Black Friday Q&A Call.mp4 (200.14 MB)
- 12.13.2024 – Guest speaker Spencer on how to use CRO to scale.mp4 (245.73 MB)
- 12.22.2023 – How to use frequency to break past spend barriers.mp4 (527.83 MB)
- 12.28.2024 – 2024 end of the year call.mp4 (550.73 MB)
- 12.29.2023 – End of the year call, reflection + jan 2024 plans .txt (94.00 B)
- 12.29.2023 – End of the year call, reflection + jan 2024 plans.mp4 (644.36 MB)
- 12.6.2024 – How to finish the year off strong.mp4 (258.01 MB)
- 2.10.2024 – Creative Diversification.mp4 (655.83 MB)
- 2.14.2025 – 5 types of landing pages and how to build them.mp4 (672.10 MB)
- 2.16.2024 – Live Building an Ad .txt (114.00 B)
- 2.16.2024 – Live Building an Ad.mp4 (655.31 MB)
- 2.2.2024 – Common Gaps In Email Marketing Preventing You From Sales.mp4 (150.09 MB)
- 2.21.2025 – Case study $125 CPA to $55 CPA.mp4 (417.78 MB)
- 2.24.24 – How to create iterations and variations .txt (348.00 B)
- 2.24.24 – How to create iterations and variations.mp4 (571.93 MB)
- 2.28.2025 – Updated guide to using chat gpt in 2025 to write high converting ads.mp4 (476.56 MB)
- 2.7.2025 – How to find hidden profit in your ecom business (CFO guest speaker).mp4 (156.73 MB)
- 3.1.2024 – Group ad review.mp4 (1.10 GB)
- 3.14.2025 – Bad performance with facebook ads and what to do.mp4 (289.74 MB)
- 3.15.2024 – Emotion baiting to scale ads.mp4 (196.77 MB)
- 3.21.2025 – Creative Review Call.mp4 (579.95 MB)
- 3.22.2024 – Copywriting 101.mp4 (573.91 MB)
- 3.28.2025 – The blitz advertising strategy.mp4 (509.46 MB)
- 3.29.2024 – Creative Review.mp4 (319.68 MB)
- 3.8.2024 – Financial Planning With Grant Meyers.mp4 (197.92 MB)
- 4.10.2025 – Chat GPT UPDATED ADS MASTERCLASS.mp4 (302.95 MB)
- 4.12.2024 – Strengthening Hooks.mp4 (349.66 MB)
- 4.18.2025 – Creative review call.mp4 (431.17 MB)
- 4.25.2025 – How to sell saturated products w. market sophistication.mp4 (331.83 MB)
- 4.26.2024 – April Creative Review.mp4 (310.12 MB)
- 4.4.2025 – Ad account review call.mp4 (537.59 MB)
- 4.5.2024 – How to make more with Google Ads (ft. Chasen).mp4 (98.08 MB)
- 5.10.2024 – Advertorial Masterclass .txt (124.00 B)
- 5.10.2024 – Advertorial Masterclass.mp4 (390.05 MB)
- 5.16.2025 – Bottlenecks preventing you from scaling.mp4 (315.53 MB)
- 5.2.2025 – Copywriting guest speaker RIPS ADS APART LIVE.mp4 (324.59 MB)
- 5.23.2025 – FTC Compliance w. Robert Freund.mp4 (146.47 MB)
- 5.24.2024 – Influencer Marketing For Shopify.mp4 (69.14 MB)
- 5.3.2024 – How To Pump Out 90 Creative Tests In 4 Weeks.mp4 (540.85 MB)
- 5.30.2025 – Creative Strategy Masterclass 2025.mp4 (224.96 MB)
- 5.31.2024 – Creative Review.mp4 (311.92 MB)
- 5.9.2025 – Persona, Angle, Desire.mp4 (341.11 MB)
- 6.13.2025 – Creative Review Call.mp4 (395.78 MB)
- 6.14.2024 – Creative Checklist For Higher Converting Ads .txt (101.00 B)
- 6.14.2024 – Creative Checklist For Higher Converting Ads.mp4 (307.17 MB)
- 6.20.2025 – How to find winning products that scale.mp4 (202.13 MB)
- 6.21.2024 – Q&A Call.mp4 (368.65 MB)
- 6.27.2025 – Creative iterations.variations + a couple other golden nuggets.mp4 (448.64 MB)
- 6.28.2024 – Common Ad Creative Mistakes Amongst Students.mp4 (212.45 MB)
- 6.5.2025 – Q&A Call.mp4 (365.89 MB)
- 6.7.2024 – Beating competitors with identity advertising.mp4 (137.37 MB)
- 7.12.2024 – Traits of a successful marketer.mp4 (189.46 MB)
- 7.12.2025 – Updated guide desire . sophistication . awareness 2025.mp4 (599.83 MB)
- 7.18.2025 – How to stay locked in.mp4 (982.73 MB)
- 7.25.2025 – Q&A.mp4 (404.20 MB)
- 7.26.2024 – Black Friday 2024 Prep Call #1.mp4 (291.71 MB)
- 7.4.2025 – Q&A Call.mp4 (594.93 MB)
- 7.5.2024 – Creative Review Call.mp4 (893.79 MB)
- 8.1.2025 – Q&A Call.mp4 (655.02 MB)
- 8.15.2025 – Q&A Call.mp4 (1.71 GB)
- 8.16.2024 – Prioritization & Organization Of Ad Concepts.mp4 (359.12 MB)
- 8.2.2024 – Creative Review Call.mp4 (1.13 GB)
- 8.22.2025 – How to build a brand that does $500,000 a day with Facebook ads.mp4 (429.13 MB)
- 8.23.2024 – $100 vs. $50,000 Facebook Ad.mp4 (204.32 MB)
- 8.29.2025 – High Ticket Giveaway Strategy.mp4 (376.66 MB)
- 8.30.2024 – How to structure your day for efficiency.mp4 (343.81 MB)
- 8.9.2024 – $100 vs. $100,000 Facebook Ad (marketing masterclass).mp4 (232.84 MB)
- 9.10.2024 – Offers to run with Facebook Ads.mp4 (506.43 MB)
- 9.13.2024 – Political Advertising + Nick Agency Lessons.mp4 (172.63 MB)
- 9.20.2024 – Live building an ad with AI.mp4 (508.04 MB)
- 9.27.2024 – LIVE building iterations & variations for a student.mp4 (508.25 MB)
- Koi’s Thursday Q&A Calls .txt (104.00 B)
Chapter 9 – The Ad Vault (12 files)
- 1. Product Page Optimization Checklist .txt (97.00 B)
- 10. Opening Up Unaware Stage 3 Market Sophistication.mp4 (36.74 MB)
- 11. Test your headline skills.html (571.78 KB)
- 2. Offer Enhancers .txt (101.00 B)
- 3. SMS Marketing Inspiration List .txt (98.00 B)
- 4. 300+ Ads From Advertising Legends .txt (97.00 B)
- 5. Klaviyo Flow Examples.mp4 (21.95 MB)
- 6. Full 5 Stages Of Market Awareness In One Ad Account.mp4 (60.79 MB)
- 7. 4 x Image Ads That Sell.html (3.25 MB)
- 8. Opening Up Problem Aware Stage 3 Market Sophistication.html (571.86 KB)
- 9. Adding Specificity to your hook to improve pulling power.html (571.79 KB)
- How_To_Make_Facebook_Ad_Hooks_That_Convert_.pdf (432.03 KB)
Nick Theriot – Ads Fundamentals Blueprint Course + Coaching Recordings Pros and Cons
- The course covers strategy, research, production and account management.
- The source package includes extensive video training and client-template assets.
- Weekly calls, an Ad Vault and a BFCM planning section extend the core chapters.
- The package is very large and storage-intensive.
- Dated calls and platform walkthroughs may age faster than marketing fundamentals.
- The source index does not state total runtime or media resolution.
Frequently Asked Questions
How many files are included in Nick Theriot – Ads Fundamentals Blueprint Course + Coaching Recordings?
The supplied index reports 231 files, 20 folders and a total package size of 36.42 GB.
Can I inspect the course contents before buying?
Yes. The complete expandable index above lists every supplied filename and file size.
Is a discount available?
An active discount is available. Check the current Courses On Budget coupons for the live offer.
Ads Fundamentals Blueprint is a clear fit for this audience: Performance marketers and creative strategists who want fundamentals, research, production, account operations and coaching recordings in one package. The value is easy to judge from the exact 231-file index rather than unsupported outcome claims.
GET NICK THERIOT – ADS FUNDAMENTALS BLUEPRINT COURSE + COACHING RECORDINGS →
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Independent reference: Meta Ads Guide
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