What is Arie Scherson Ecom Inner Circle for Cheap?
Module 1 – Welcome Video
Like most course introductions, Arie gives you an overview of the course and what you can expect to achieve. He explains the best way to learn is to take notes and to take action with each and every module rather than just going through the entire course.
He also explains that the course will updated whenever new material comes out. Most marketers do not update their courses so this remains to be seen if it will actually be done. As you know Facebook changes quite frequently so having updates even just on Facebook ads would be beneficial.
Module 2 – Creating a High Converting Store
Just like all dropshipping courses that use Shopify as the platform, in this module you will learn how to set up your store. It focuses on conversions which is the most important aspect for your success when customers land on your store.
Here he discusses were you owe choose between a niche or a general type store.
There are quite a few videos in this section but thankfully they are not very long. The longest one I believe was about 20 minutes. The detail in these videos is very good and he explains it well. It’s also up to date with the relatively new GDPR compliance which you will learn about.
For those of you that are visual learners you will get to see a store created from start to finish. This is great for those that have never done before and will be able to draw from an example.
You’ll also learn how to create a logo which is extremely important for branding. You will also learn how important branding is for an e-commerce store.
You’ll learn conversion hacks with things like countdown timers. Setting up your payment provider and an automatic currency converter for your store is also discussed.
You will find these videos to be very straightforward and detailed providing only the information that you will need. No fluff, which is what I like.
Module 3 – Product Research – Finding 6&7 Figure Products
In module three you will learn how to find winning products. Arie says that these strategies can help you find products that can be worth 4,5 or even 6 figures.
Finding these products starts off with simple strategies and then goes into more advanced tactics. He tells you how you can find hidden gems that could make you a bundle by using a third party software called Product List Genie which is separate from that coursed and a cost that $97.00 per month. As a side note, Arie is part owner of this product.
There are many other methods to finding products in the section which I think is tremendous value considering that when I first started in eCom, finding winning products was one of the most difficult things to do.
You’ll probably want to go over this section a few times. Arie is realistic though, and we’ll tell you that finding a winning product is not an easy task so I do appreciate his honesty.
Module 4 – Understanding Facebook Ads
Arguably the most important section of any dropshipping course is the Facebook module.
You can have a great looking and well converting site but if you’re not getting any traffic you’re not going to make money. Facebook is probably the best method to generate traffic for any dropshipping store.
There are other methods but nothing can get you started faster than Facebook ads. Arie does a good job showing you how to set up your business manager account and install your pixel in the first video.
The video is fairly up to date in regards to the current Facebook setup however this will more than likely change at some point. Most marketers do not update their Facebook section so if it does change don’t be alarmed because it’s generally the same thing. You just may have to use common sense. Having said that Arie does a good job showing you how to create a Facebook page and a high converting video ad.
He also goes into split testing strategy which is important for determining a winning ad. What I like here is that he teaches some different strategies that most guru’s do not. He also shows you have to set up a campaign properly and also want to pay attention to within the first three days of your new ad campaign.
He will also show you how to properly set up your ad account for optimal reporting. One of the things that I have learned with Facebook ads is that you really need to pay attention to the performance and how to identify trends with your campaign. He does a good job in showing you how you should react with that data that you get from Facebook and what to do next.
The last section shows you have to scale your ads for more profit and how to decrease your ad spend.
Arie’s Facebook section is very detailed but I have taken other dropshipping courses that have had more substance in this area. For example, Franklin hatchett’s eCom Elites course has just over 50 videos on Facebook an Instagram which is more than what you get with eCom Inner Circle.
Module 6 – Advanced Facebook Ads
In the advanced to Facebook ads module this is for you guys and girls that have already made some money from your Facebook ads. Here you will learn how to set up look alike audiences, retargeting and how to set up custom audiences and retargeting with Dynamic product ads.
You’ll also learn micro testing concepts and how to go from 5 to 6 figures. There’s also a section on Manual bidding and how you can use this to take your store to the next level. He also includes a $10,000 day case study and another case study where he went from 0 to 50,000 dollars in 60 days. You should take these case studies with a grain of salt because some products have a shelf life due to trends so this does not mean you will be able to repeat the same success. However, there some good information on how this was achieved which means you could conceivably achieve the same results if not better.
Module 7 – Maximizing Profits with Back-End Systems
Module seven teaches you how you can maximize the profits from your store utilizing the Shopify platform. You’ll learn of plugins that you can use to boost sales. Arie also shows you how to create an effective email sequence for those that have abandoned your cart – and believe me you’ll get a lot of abandons so it’s essential to have a good campaign to win those customers back.
Also taught is how to use Manychat which can help you retarget buyers on Facebook at no cost.
Module 8 – Building Your Brand
As I mentioned before building a brand is extremely important. Arie does this a little different though, where he owns suggests to build your brand once you have found winning products. I have to admit I find this an interesting approach and may consider this for a future store. This module also shows you how you can get VA’s (virtual assistants) to help with the growth of your store.
You’ll also learn how to add an affiliate program to your store which in turn increases brand awareness and can also help with organic results in google too. You’ll also learn how to keep track of all your numbers and there’s also a module on Instagram branding.
Facebook Mastermind
Like with every good e-commerce course there should be a Facebook Group. Here you can interact with other members from the course and with Arie himself. It’s a good place to get inspiration and to also post your successes and discuss roadblocks is well. This is entirely an option so you can join the group if you feel they will benefit you.
Arie Scherson Ecom Inner Circle Index:
📂 Section 1 Warm Welcome!
📄 How To Contact The Ecom Inner Circle Support Team – Ecom Inner-Circle Program.mp4
📄 Welcome To The Inner Circle! – Ecom Inner-Circle Program.mp4
📂 Section 10 Resources
📄 21X_ROAS_Case_Study_SMC_and_Depesh_Mandalia_InnerCircleCopy.pdf
📄 Abandoned Cart Automated Sequence Template (1).pdf
📄 Bad Keywords That You Want To Moderate For Your Page_Ads.pdf
📄 Contact Us, FAQ, and Returns Page Templates.pdf
📄 Good And Bad Country List.pdf
📄 Inner Circle Profit & Loss Sheet.xlsx
📄 Shipping And Delivery Template.pdf
📄 Shopify Store Launch Checklist (1).pdf
📄 Succesful Shopify Stores To Model.pdf
📄 Supplier Contact Template (1).pdf
📄 Zumo Marketing Agency Case Study.txt
📂 Section 2 Creating A High Converting Store
📄 Adding An Automatic Currency Converter For Your Store – Ecom Inner-Circle Program.mp4
📄 Adding Products- Quality vs Quantity (Watch Before LIVE Store Creation) – Ecom Inner-Circle Program.mp4
📄 Checkout Tips To Boost Conversions – How To Create A Checkout Logo For FREE – Ecom Inner-Circle Program.mp4
📄 Coming Up With A Remarkable Store Name – Ecom Inner-Circle Program.mp4
📄 Conversion Hack- Checkout Countdown Timers – Ecom Inner-Circle Program.mp4
📄 GDPR Compliance – Ecom Inner-Circle Program.mp4
📄 Getting Ready For Testing – Finalizing Your High Converting Store – Ecom Inner-Circle Program.mp4
📄 How To STILL Get Aftership & Mailchimp (2019 Update) – Ecom Inner-Circle Program.mp4
📄 Important Details- How To Make A High Converting Logo For FREE – Ecom Inner-Circle Program.mp4
📄 LIVE Store Creation – Ecom Inner-Circle Program.mp4
📄 NEW Checkout Conversion Hack (2019 Updated) – Ecom Inner-Circle Program.mp4
📄 Narrowing Down Your Store To A Niche – Ecom Inner-Circle Program.mp4
📄 Picking A Type Of Store- Niche vs General Store – Ecom Inner-Circle Program.mp4
📄 Setting Up A Proper Tracking Page – Ecom Inner-Circle Program.mp4
📄 Setting Up a Payment Provider – Stripe – Ecom Inner-Circle Program.mp4
📄 The Art Of Selling Online – Ecom Inner-Circle Program.mp4
📄 The First Apps You Should Download (Bare Necessities) – Ecom Inner-Circle Program.mp4
📄 The Sections In Your Store – Conversion Killers No One Talks About – Ecom Inner-Circle Program.mp4
📂 Section 3 Product Research – Finding Your 6 & 7 Figure Products
📄 Adding High Quality Filler Products- Part 1 – Ecom Inner-Circle Program.mp4
📄 Adding High Quality Filler Products- Part 2. – Ecom Inner-Circle Program.mp4
📄 Creating A Powerful Product Description – Ecom Inner-Circle Program.mp4
📄 Finding The First Product I Will Be Testing! – Ecom Inner-Circle Program.mp4
📄 Product Research Method #1- Effective Simple Search – Ecom Inner-Circle Program.mp4
📄 Product Research Method #2- Uncommon Hidden Gems – Live Product Research! – Ecom Inner-Circle Program.mp4
📄 Product Research Method #3- Lowkey Software – Ecom Inner-Circle Program.mp4
📄 Product Research Method #4 Pt. 2- Validating Trends – Ecom Inner-Circle Program.mp4
📄 Product Research Method #4- Finding Trends – Ecom Inner-Circle Program.mp4
📄 Product Research Method #5- Finding Unicorns – Ecom Inner-Circle Program.mp4
📄 Product Research Method #6- Gold Mines In Promos – Ecom Inner-Circle Program.mp4
📄 Product Research Method #7- Become A SHARK. – Ecom Inner-Circle Program.mp4
📂 Section 4 Instagram Influencer Marketing
📄 How To Find Profitable Influencers To Use – Ecom Inner-Circle Program.mp4
📄 How To Get The BEST ROI For Your Promo – Ecom Inner-Circle Program.mp4
📄 Instagram Influencer Marketing 101 – Ecom Inner-Circle Program.mp4
📂 Section 5 Conceptually Understanding Facebook Ads (Why Instead Of How)
📄 Ad Organization – An Underrated KEY To Success With FB Ads – Ecom Inner-Circle Program.mp4
📄 Budgeting Your Adsets- How Much Is Best And Why – Ecom Inner-Circle Program.mp4
📄 Explaining BEP – What Is It, And Why Is It Important- – Ecom Inner-Circle Program.mp4
📄 The Best Way To Get Consistent Results With Facebook Ads – Ecom Inner-Circle Program.mp4
📄 Understanding Product Cost Percentage – Why Its Important – Ecom Inner-Circle Program.mp4
📄 Understanding The Main Testing Strategy (Conceptual Overview – VERY IMPORTANT) – Ecom Inner-Circle Program.mp4
📂 Section 6 Facebook Ads
📄 -Important- Best Way To Contact Facebook Support (Should You Need It) – Ecom Inner-Circle Program.mp4
📄 Creating A Brand Worthy Facebook Page – Ecom Inner-Circle Program.mp4
📄 Creating A Facebook Business Manager Account & Installing Your FB Pixel – Ecom Inner-Circle Program.mp4
📄 Creating A High Converting Video Ad – Ecom Inner-Circle Program.mp4
📄 Creating Our First Campaign LIVE- The Main Testing Strategy! – Ecom Inner-Circle Program.mp4
📄 Effectively Split Testing Ad Copy_Thumbnails – Ecom Inner-Circle Program.mp4
📄 Everything You Need To Know About PPE Ads – Ecom Inner-Circle Program.mp4
📄 Getting Our First Sale LIVE! And How To Arrange Our Columns – Ecom Inner-Circle Program.mp4
📄 How To Bring Back A Dying Product Effectively! – Ecom Inner-Circle Program.mp4
📄 How To Lower Ad Costs – Facebook Page Growth – Ecom Inner-Circle Program.mp4
📄 Ninja Scaling Tips & Tricks – Ecom Inner-Circle Program.mp4
📄 Scaling Phase #1 – Ecom Inner-Circle Program.mp4
📄 Scaling Phase #2- Starting To Get Serious – Ecom Inner-Circle Program.mp4
📄 The 3 Days After Campaign Launch- What To Look For! – Ecom Inner-Circle Program.mp4
📄 The Foundation To A MASSIVE 6 & 7 Figure Product – The AD – Ecom Inner-Circle Program.mp4
📄 Verifying Your Business Settings For Trust & Optimal Results – Ecom Inner-Circle Program.mp4
📄 What To Do When Videos Are Not An Option (Best Alternative) – Ecom Inner-Circle Program.mp4
📄 Your Campaign Made Sales, Then Died … What To Do! – Ecom Inner-Circle Program.mp4
📂 Section 7 Advanced Facebook Ads – Going From 5 Figures To 6 Figures
📄 $0 to $50,000 in 60 Days Case Study – Ecom Inner-Circle Program.mp4
📄 $10,000_Day Case Study – Ecom Inner-Circle Program.mp4
📄 CBO Strategy – Ecom Inner-Circle Program.mp4
📄 Effective Testing- Low Ticket Strategy Case Study – Ecom Inner-Circle Program.mp4
📄 How To Create Custom Audiences Step By Step – Ecom Inner-Circle Program.mp4
📄 How To Create Lookalike Audiences & Implement Them – Ecom Inner-Circle Program.mp4
📄 Implementing Lookalike Audiences Part 2 – Ecom Inner-Circle Program.mp4
📄 Lookalike Audiences 101 – Ecom Inner-Circle Program.mp4
📄 Manual Bidding 101- How To Use It To Take Your Store To The Next Level – Ecom Inner-Circle Program.mp4
📄 Micro Testing – The Key To Make it From 5 Figures To 6 Figures – Ecom Inner-Circle Program.mp4
📄 Preparing For The Scale – Calculating Order Fulfillment Capacity (SUPER Important) – Ecom Inner-Circle Program.mp4
📄 Retargeting 101 – Ecom Inner-Circle Program.mp4
📄 Retargeting With Dynamic Product Ads (DPA’s) – Ecom Inner-Circle Program.mp4
📄 Scaling With Lookalike Audiences – Ecom Inner-Circle Program.mp4
📂 Section 8 Maximizing Profits With Back-End Systems
📄 Abandoned Cart Emails 101 – Ecom Inner-Circle Program.mp4
📄 Automated Thank You Emails w_ Crossell Follow Up – Ecom Inner-Circle Program.mp4
📄 Creating A WINNING Abandoned Cart Sequence (17% Recovery Rate) – Ecom Inner-Circle Program.mp4
📄 Customizing Shopify Emails – Essentials – Ecom Inner-Circle Program.mp4
📄 Doubling Your Sales- Zipify Setup_Intro – Ecom Inner-Circle Program.mp4
📄 Easiest And Most Effective Upsell- Bulk Pricing – Ecom Inner-Circle Program.mp4
📄 How to Install a Manychat Template – Ecom Inner-Circle Program.mp4
📄 Messenger Marketing – Basic Manychat Intro – Ecom Inner-Circle Program.mp4
📄 Organic Traffic 101 – 100% Profit Margin Systems – Ecom Inner-Circle Program.mp4
📄 Setting Up An Automated Customer Winback Email Sequence – Ecom Inner-Circle Program.mp4
📂 Extra Downloads
📄 Abandoned Cart Automated Sequence Template (1).pdf
📂 Section 9 Building A Long Term Brand
📄 Creating A Powerful Product Description – Ecom Inner-Circle Program.mp4
📄 Creating Your Own Unique Original Branded Content – Ecom Inner-Circle Program.mp4
📄 Fulfillment Centers – Taking Your Store To The Next Level – Ecom Inner-Circle Program.mp4
📄 How To Add An Affiliate Program To Your Store – Build Organic Traffic & Brand Awareness! – Ecom Inner-Circle Program.mp4
📄 Keeping Track Of Your Numbers – How To Use The Profit & Loss Sheet – Ecom Inner-Circle Program.mp4
📄 Long Term Ad Strategy- Slow And Strategic – Ecom Inner-Circle Program.mp4
📄 Outsourcing (Building A Team) – Ecom Inner-Circle Program.mp4
📄 Selling Through Instagram Branding – Earning Revenue Without Paid Advertising – Ecom Inner-Circle Program.mp4
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