What Brian’s ultimately teaching in this course is what is called content marketing.

Everyone knows in SEO its all about your ability to create backlinks.

Brian’s strategy is around building very strong content, what he calls The Power Page.

& Then you market that power page to other bloggers & influencers within your niche to link to & promote on their sites.

The idea is, bloggers are always looking to link to very authoritative content because it increases their credibility (if someone else is backing up their stance or claim) and it makes them appear smarter if the page is really good.

This is not guest posting, in fact Brian doesn’t teach guest posting at all.

Its all about how to build power pages with built-in “share triggers”

Share triggers are things about a piece of content that makes us want to share it.

Brian has identified the top share triggers & various content framework that causes articles to be shared significantly more than usual.

Before we get into that, let’s quickly do a bird’s-eye aerial view of this course in its entirety.