Chase Dimond – Ecommerce Email Marketing Cours

Section 1: Klaviyo Account Setup

• Setup your Klaviyo Account & Integration
• Difference Between Campaigns and Flows
• Flow Naming Convention

Section 2: Email Collection

• How to enable forms on your website + form examples
• How to build a basic email collection form
• How build a high converting email collection form + A/B Testing

Section 3: Core Flows

• 11 Flows in Total
• Welcome Series for Non Buyers + 5 Other Pre Purchase Flows
• Customer Thank You + 4 Other Post Purchase Flows

Section 4: Core Campaigns

• Campaign 1: Best Sellers
• Campaign 2: Free Product w/Purchase
• Campaign 3: Referral
• Plus 9 others

Section 5: Segmentation

• How to segment your list in Quarters 1 – Quarters 3
• How to segment your list during Quarter 4 for Black Friday, Cyber Monday

Section 6: Best Practices + Helpful Tips

• A/B Testing for Campaigns & Flows
• Flow Timing Delay Tests
• How to enrich your customer data
• And more!