Description of Technical SEO

Keyword research and basic SEO can only take you so far.

Implementing technical SEO could be the difference between ranking on Page 1…or never being indexed. You need to know how to audit your site for technical SEO needs and improvements so you can get more visitors, leads, sales and signups for your business.

This course give you deep, current knowledge of technical SEO: the behind-the-scenes components like site structure, JavaScript, and structured data that can have a massive impact on rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.

After taking this course, you’ll…

• Know what is important in a technical audit and how to start one yourself.
• Be able to optimize on-page content with the right keywords & page structure.
• Understand what a good URL structure is and how you can influence crawl behavior.
• Know how to use JavaScript frameworks to influence technical SEO.
• Easily create XML sitemaps to help you better understand content & index rates.
• Be skilled at marking up your content with structured data so it can extract entities.
• Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.