🎄Coupon: NY2026

What is ConversionXL CXL All Access Pass 2025 for Cheap?

 

Here’s What You Get:

Overview
The CXL All Access 2025 program offers unlimited access to an extensive library of courses that cover various aspects of digital marketing, conversion optimization, analytics, and growth strategies. Participants can stay ahead of the curve by learning from industry leaders and experts who share their insights and practical knowledge through engaging video content, exercises, and real-world case studies.

 

Key Features

• Comprehensive Course Library: Gain access to over 30 courses consisting of video training, quizzes, and downloadable resources.
• Expert Instructors: Learn from seasoned professionals with years of experience in the field of marketing and conversion optimization.
• Community and Support: Join a vibrant community of like-minded individuals and access support from instructors and peers.
• Certification: Earn certificates upon course completion to validate your expertise and enhance your professional credentials.
• Flexible Learning: Enjoy the flexibility to learn at your own pace, from anywhere in the world, with courses designed for various levels of expertise.
• Regular Updates: Stay informed with new content and updates to keep your skills relevant in the rapidly evolving digital landscape.

 

Course Topics
Participants in the CXL All Access 2025 program can explore an array of topics crucial for digital marketers and growth professionals. These include:

• Conversion Rate Optimization (CRO)
• Behavioral Psychology
• Data Analysis and Interpretation
• Search Engine Optimization (SEO)
• Content Marketing Strategies
• Email Marketing Campaigns
• PPC Advertising Techniques
• Analytics Platforms (e.g., Google Analytics)
• User Experience (UX) Design Principles
• A/B Testing and Experimentation

 

Benefits of Enrolling in CXL All Access 2025
Enrolling in CXL All Access 2025 can provide professionals with numerous advantages, including:

• Enhanced Skill Development: Acquire actionable skills and knowledge that can be directly applied to your business

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ConversionXL CXL All Access Pass 2025 Index:

 

    📂  AB Testing Foundations

📄 1. Introduction to A-B testing.mp4 (45.04 MB)

📄 2. What to test..mp4 (47.28 MB)

📄 3. Test prioritization.mp4 (66.87 MB)

📄 4. A-B testing statistics.mp4 (347.59 MB)

📄 5. Testing strategies.mp4 (112.67 MB)

📄 A-B Testing Foundations Slides.pdf (1.36 MB)

📄 CRO Test Prioritization Model.xlsx (153.02 KB)

📄 OD – Test Prioritization .xlsx (23.54 KB)

 

    📂  AB Testing Mastery

📄 1.1 History.mp4 (47.27 MB)

📄 1.2 The value.mp4 (29.46 MB)

📄 1.3 When to use A-B Tests.mp4 (31.79 MB)

📄 2.1 Do you have enough data to conduct A-B tests..mp4 (145.29 MB)

📄 2.2 Picking KPIs.mp4 (81.74 MB)

📄 2.3 Research to get insights for your A-B tests.mp4 (39.27 MB)

📄 2.4 The 6V Conversion Canvas- Value, Versus and Views.mp4 (161.48 MB)

📄 2.5 The 6V Conversion Canvas- Voice, Validated and Verified.mp4 (123.92 MB)

📄 2.6 Hypothesis setting.mp4 (61.42 MB)

📄 2.7 Prioritize your A-B tests.mp4 (194.18 MB)

📄 2025_CXL Slides_AB testing mastery.pptx (128.14 MB)

📄 3.1 Design, Develop, and QA your A-B test.mp4 (175.04 MB)

📄 3.2 Client- vs Server-Side Experimentation.mp4 (30.16 MB)

📄 3.3 How to configure an A-B Test in your Testing Tool.mp4 (75.12 MB)

📄 3.4 Quality Assurance.mp4 (46.05 MB)

📄 3.5 Pre and Post Test Considerations.mp4 (61.95 MB)

📄 3.6 How to calculate the length of your A-B test.mp4 (140.38 MB)

📄 3.7 Monitoring your A-B test.mp4 (73.27 MB)

📄 4.1 A-B test outcomes.mp4 (98.37 MB)

📄 4.2 Presenting your learnings.mp4 (155.76 MB)

📄 4.3 Business case calculations.mp4 (138.89 MB)

📄 5.1 Scaling up testing.mp4 (98.08 MB)

📄 5.2 Sharing and scaling insights.mp4 (64.32 MB)

📄 6. Bonus- Your questions answered.mp4 (72.82 MB)

 

    📂  ABM – Get ROI in 6 Weeks

📄 1. ABM – Get ROI in 6 Weeks.mp4 (27.31 MB)

📄 2. Why ABM fails.mp4 (103.44 MB)

📄 3. Structure your ABM program.mp4 (105.79 MB)

📄 4. Identify your Triggers.mp4 (160.48 MB)

📄 5. Mapping Playbooks to your Account Progression Model.mp4 (62.16 MB)

📄 6. Real-World Playbook Example.mp4 (172.53 MB)

📄 7. How to scale your ABM Program.mp4 (186.61 MB)

📄 8. The 6-Week Process.mp4 (80.25 MB)

📄 CXL Slides_Account-Based Marketing.pptx (5.26 MB)

 

    📂  Advanced Experimentation Masterclass

📄 1. Course Introduction- Incorporating user research into your experimentation program.mp4 (288.24 MB)

📄 1. Introduction to the Advanced Experimentation Masterclass.mp4 (55.36 MB)

📄 10. Generating Test Ideas from Research Data.mp4 (244.26 MB)

📄 10. Maturity and Scaling.mp4 (188.24 MB)

📄 11. Building a Center of Excellence.mp4 (194.05 MB)

📄 11. Reporting and Housing Research Data.mp4 (217.02 MB)

📄 2. Strategic Testing.mp4 (68.52 MB)

📄 2. UX Heuristic Review.mp4 (278.27 MB)

📄 3. Better Ideation for Experiments.mp4 (306.86 MB)

📄 3. Customer Surveys.mp4 (122.55 MB)

📄 4. Change Management.mp4 (269.01 MB)

📄 4. Usability Studies.mp4 (709.58 MB)

📄 5. Documentation and Communication.mp4 (176.56 MB)

📄 5. On-site Polls.mp4 (129.52 MB)

📄 6. Analytics Data Analysis.mp4 (202.84 MB)

📄 6. Engaging Workshops.mp4 (474.53 MB)

📄 7. Meta-Analysis.mp4 (158.33 MB)

📄 7. Session Recordings & Heatmaps.mp4 (416.95 MB)

📄 8. Copy Testing.mp4 (168.10 MB)

📄 8. Experimentation Program Management.mp4 (18.02 MB)

📄 9. Intro to App Testing.mp4 (84.96 MB)

📄 9. Making Sense of your Research Data.mp4 (149.29 MB)

📄 CXL Feed 054 – Microsoft Clarity.mp4 (266.19 MB)

📄 CXL slides – Advanced Experimentation Masterclass – automated version.pptx (55.95 MB)

📄 CXL slides – Strategic Research for Experimentation – automated slides.pptx (60.83 MB)

📄 GA4 Health Check Template 2024.docx (735.85 KB)

📄 Session Recording Analysis Template.xlsx (179.71 KB)

📄 Speero Customer Survey Results Template.xlsx (303.71 KB)

📄 Speero Exit Poll Results Template.xlsx (63.01 KB)

📄 Speero UX Heuristics_ Scoring Matrix.xlsx (56.14 KB)

📄 Usability Study Results Template.xlsx (138.36 KB)

 

    📂  Advanced Facebook Ads

📄 1. Advanced Facebook Ads.mp4 (25.91 MB)

📄 10. Why Dynamic Product Ads Convert- Mastering Meta Advantage+ Catalog Ads.mp4 (20.30 MB)

📄 11. How Custom Audiences Amplify Your Facebook Ads- Strategies and Optimization.mp4 (94.16 MB)

📄 12. How to Maximize Reach with Facebook’s Lookalike Audiences.mp4 (67.22 MB)

📄 13. Why and How to Master Interest Targeting in Facebook Ads.mp4 (42.32 MB)

📄 14. How Advantage Detailed Targeting+ Transforms Facebook Ad Performance.mp4 (66.93 MB)

📄 15. How to Master Advantage+ and Manual Placements on Facebook.mp4 (215.02 MB)

📄 16. How to Amplify Sales with Advantage+ Shopping Campaigns.mp4 (72.35 MB)

📄 17. Why The Meta Pixel is Essential and How to Utilize It.mp4 (56.01 MB)

📄 18. How to Optimize Ad Performance with Facebook’s Conversions API.mp4 (62.64 MB)

📄 19.Why Advanced Tracking Techniques Boost Facebook Ads Performance.mp4 (81.64 MB)

📄 2. Discovering Sales Conversion Options.mp4 (41.20 MB)

📄 20. How and Why to Master Budgeting & Bidding Strategies in Facebook Ads.mp4 (95.83 MB)

📄 21. How Automated Rules Can Optimize Your Facebook Campaigns.mp4 (105.37 MB)

📄 22. How Strategic Campaign Structures Enhance Facebook Ad Performance.mp4 (122.91 MB)

📄 23. Using Day Parting to Optimize Your Facebook Ads.mp4 (61.45 MB)

📄 3. A-B Split Testing.mp4 (55.82 MB)

📄 4. Special Ad Categories.mp4 (34.30 MB)

📄 5. ABO vs CBO.mp4 (77.87 MB)

📄 6. Effective Ad Creatives.mp4 (245.16 MB)

📄 7. Imagery and Video.mp4 (70.86 MB)

📄 8. Copy & Creative Tools.mp4 (203.99 MB)

📄 9. Why Carousel and Collection Ads Drive Engagement- How to Master Them.mp4 (38.52 MB)

📄 CXL Advanced Facebook Ads – Copy & Images – Chat.GPT – MindFinity Copy & Images.docx (23.16 KB)

📄 CXL Slides_Advanced Facebook Ads.pptx (87.41 MB)

 

    📂  Analyst Relations

📄 1. What’s AR’s Role in Product Marketing.mp4 (66.16 MB)

📄 10. Augment Your AR Program.mp4 (51.93 MB)

📄 2. Evaluating Firms and Analysts.mp4 (38.26 MB)

📄 3. Align AR with Product Marketing Goals.mp4 (53.91 MB)

📄 4. Create a Relationship Map.mp4 (73.51 MB)

📄 5. Develop Relationships & Build Influence.mp4 (153.09 MB)

📄 6. Leverage AR Deliverables.mp4 (84.04 MB)

📄 7. Influence Internal Thinking.mp4 (39.23 MB)

📄 8. Benchmark and Measure AR Progress.mp4 (43.46 MB)

📄 9. Elevate Your Program to Tier 1.mp4 (62.76 MB)

📄 Analyst-relations-combined.pdf (991.66 KB)

 

    📂  Attention Basics

📄 1. Attention Basics – CXL – app.cxl.com.pdf (349.22 KB)

📄 10. Case Study_ Online Reading Patterns – CXL – app.cxl.com.pdf (598.28 KB)

📄 11. User Reading Patterns of the New York Times – 2004 vs. 2016 – CXL – app.cxl.com.pdf (511.57 KB)

📄 2. Oxytocin and First Impressions.mp4 (28.92 MB)

📄 3. First Impressions – CXL – app.cxl.com.pdf (716.73 KB)

📄 4. Internal vs External Factors – CXL – app.cxl.com.pdf (215.32 KB)

📄 5. Cognitive Load – CXL – app.cxl.com.pdf (815.84 KB)

📄 6. How Distracting are Banner Advertisements on Home Pages_ – CXL – app.cxl.com.pdf (643.66 KB)

📄 7. Visual Cue Case Study_ Lead Generation Form on a Landing Page – CXL – app.cxl.com.pdf (1.62 MB)

📄 8. Eye Gaze Patterns.mp4 (31.71 MB)

📄 9. Understanding Online Reading Patterns.mp4 (30.21 MB)

 

    📂  Audience Building

📄 1. Why should you care about building an Audience..mp4 (164.53 MB)

📄 2. How to find a community or interest group to target.mp4 (246.77 MB)

📄 240602_Audience Building_CXL Slides.pptx (3.45 MB)

📄 3. How to Define an Audience Value Proposition.mp4 (93.40 MB)

📄 4. How to Develop a Content Strategy for Audience Building.mp4 (286.68 MB)

📄 5. How to Create and Publish Content for Audience Building.mp4 (176.87 MB)

📄 6. How to Nurture Your Brand Audience using CRM techniques.mp4 (100.51 MB)

 

    📂  B2B Marketing and Growth Minidegree

•       📄 B2B Marketing and Growth Minidegree – CXL – app.cxl.com.pdf (168.32 KB)
•       📄 Read Me.txt (71.00 B)
•       📂  1. B2B Strategy
•         📂  6. Project Management for Marketers
•           📄 1. Project Management for Marketers.mp4 (9.35 MB)
•           📄 10. Sprint- decide.mp4 (18.92 MB)
•           📄 11. Sprint- prototype.mp4 (28.50 MB)
•           📄 12. Sprint- test.mp4 (43.92 MB)
•           📄 13. Sprint- results.mp4 (36.73 MB)
•           📄 14. Project management recap.mp4 (10.89 MB)
•           📄 2. Project management.mp4 (46.64 MB)
•           📄 3. Objective setting.mp4 (46.71 MB)
•           📄 4. People.mp4 (48.10 MB)
•           📄 5. Priorities.mp4 (105.58 MB)
•           📄 6. Processes.mp4 (24.38 MB)
•           📄 7. Sprint- case study.mp4 (23.47 MB)
•           📄 8. Sprint- map.mp4 (53.05 MB)
•           📄 9. Sprint- sketch.mp4 (31.04 MB)
•           📄 Project-Management-combined-PDF.pdf (3.74 MB)
•       📂  2. Organic Traffic
•         📂  4. SEO-Driven Editorial Calendar
•           📄 1. SEO-Driven Editorial Calendar.mp4 (9.86 MB)
•           📄 2. Establishing Your SEO Content Goals.mp4 (181.17 MB)
•           📄 240207_CXL_Slides_SEO_Editorial_Calendar.pptx (1.53 MB)
•           📄 3. Criteria of a Good Topic – The Analysis That Will Skyrocket Your Traffic.mp4 (229.48 MB)
•           📄 4. Finding Content Ideas – From Simple To Advanced.mp4 (544.68 MB)
•           📄 5. Moving Your SEO Topics Into a Content Calendar.mp4 (147.81 MB)
•           📄 Common Keyword -_ Content Types.docx (10.61 KB)
•           📄 SEO Editorial Calendar [CXL Course Worksheet 2024].xlsx (137.67 KB)
•       📂  3. Paid Ads
•         📂  1. Advanced LinkedIn Ads
•           📄 1. Advanced LinkedIn Ads.mp4 (20.36 MB)
•           📄 10. Optimizing and Troubleshooting your LinkedIn Ads Performance.mp4 (92.89 MB)
•           📄 11. How to Tag, Track, and Attribute your LinkedIn Ads Traffic to Assess your ROI.mp4 (59.36 MB)
•           📄 2. Gauging Your LinkedIn Ads Performance- Benchmarks.mp4 (99.48 MB)
•           📄 3. Controlling Your Costs with Bidding and Budgeting.mp4 (78.87 MB)
•           📄 4. Advanced Targeting Strategy for LinkedIn Ads.mp4 (72.82 MB)
•           📄 5. Setting Up and Tuning Up Your LinkedIn Ads Campaigns.mp4 (74.23 MB)
•           📄 6. LinkedIn Ads Objectives and How to Use Them For Better Pricing.mp4 (60.26 MB)
•           📄 7. How to Build Funnels with LinkedIn Ads Using Retargeting.mp4 (86.09 MB)
•           📄 8. How to Select an Offer that Converts with LinkedIn Ads.mp4 (60.48 MB)
•           📄 9. Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads.mp4 (112.30 MB)
•           📄 Advanced LinkedIn Ads CXL Slide Deck Template 2022.pptx (4.64 MB)

 

    📂  Bottom-of-funnel SEO strategies to win in tough niches

📄 1. From Music production to SEO mastery.mp4 (256.15 MB)

📄 2. Achieve content and channel alignment.mp4 (251.97 MB)

📄 3. The Bottom-of-funnel SEO approach.mp4 (171.11 MB)

📄 4. How to win in your niche.mp4 (189.98 MB)

📄 5. Answer these SEO Feasibility questions.mp4 (482.52 MB)

 

    📂  Brand Marketing Minidegree

•       📄 Brand Marketing Minidegree – CXL – app.cxl.com.pdf (161.45 KB)
•       📄 Read Me.txt (71.00 B)
•       📂  3. Build your Tribe
•         📂  3. Organic Social Media
•           📄 1. Introduction.mp4 (12.72 MB)
•           📄 10. Evaluate our Findings.mp4 (41.10 MB)
•           📄 2. Principles of Effective Organic Distribution.mp4 (210.31 MB)
•           📄 3. Preparing for Success.mp4 (319.89 MB)
•           📄 4. YouTube.mp4 (346.59 MB)
•           📄 5. Facebook.mp4 (142.64 MB)
•           📄 6. Instagram.mp4 (116.85 MB)
•           📄 7. LinkedIn.mp4 (105.89 MB)
•           📄 8. Twitter.mp4 (117.90 MB)
•           📄 9. TikTok.mp4 (91.14 MB)
•           📄 Organic-social-media-combined-PDF.pdf (4.99 MB)
•           📄 Repurposing Video Content for Social Media – Restrictions.docx (7.59 KB)
•       📂  4. Measuring Brand
•         📂  5. Data-driven influencer marketing
•           📄 1. Data-driven influencer marketing.mp4 (25.35 MB)
•           📄 10. Amplifying Influencer Content.mp4 (153.54 MB)
•           📄 11. Measuring Influencer Campaigns.mp4 (145.71 MB)
•           📄 2. Introduction to Influencer Marketing.mp4 (240.13 MB)
•           📄 3. Getting Started – Campaign Planning.mp4 (92.59 MB)
•           📄 4. Social Media Measurement.mp4 (235.95 MB)
•           📄 5. Best Influencer Marketing Campaigns.mp4 (180.22 MB)
•           📄 6. Identifying Influencers.mp4 (217.69 MB)
•           📄 7. Identifying Influencers – Synergy & Brand Fit.mp4 (51.26 MB)
•           📄 8. The Value Exchange.mp4 (117.87 MB)
•           📄 9. Compliance & Contracts.mp4 (94.24 MB)
•           📄 Chapter 2_Getting Started_Campaign Planning Brief.docx (288.33 KB)
•           📄 Chapter 5_Influencer Shortlisting & Measurement.xlsx (601.99 KB)
•           📄 Chapter 8_Influencer Contracts _ Marketer Tasklist.docx (285.18 KB)
•           📄 Chapter 8_Master Service Agreement.docx (295.13 KB)
•           📄 Chapter 8_Scope of Work.docx (290.89 KB)
•           📄 [CXL] Data-Driven Influencer Marketing_Slides.pptx (42.73 MB)

 

    📂  Brand Strategy

📄 1. Why brand building matters.mp4 (83.98 MB)

📄 2. Your purpose is your foundation.mp4 (326.92 MB)

📄 3. Brand maturity.mp4 (43.91 MB)

📄 4. Creating a brand plan.mp4 (92.24 MB)

📄 5. Treat every touch point like a SuperBowl ad.mp4 (60.01 MB)

📄 Brand-Strategy-combined-PDF.pdf (5.91 MB)

 

    📂  Brand Tracking 101

📄 1. Introduction.mp4 (15.77 MB)

📄 2. Differentiate and Examine Brand Measurement Concepts.mp4 (95.26 MB)

📄 3. Collect Market Research.mp4 (149.47 MB)

📄 4. Set up Social Listening and Measurement.mp4 (203.27 MB)

📄 5. Organize CRM tracking and scoring.mp4 (100.77 MB)

📄 6. Interpret Website Analytics.mp4 (225.35 MB)

📄 7. Choose your Brand Metrics and Set up Dashboards.mp4 (95.54 MB)

📄 8. Strategy Implications from Brand Tracking Results.mp4 (64.52 MB)

📄 Brand tracking 101 – Course Slide Deck – 04_20_21 01_36AM.pdf (488.35 KB)

 

    📂  Brand Tracking with Momentive

📄 Brand Tracking with Momentive.mp4 (442.01 MB)

📄 CXL Slides_Brand-tracking-with-Momentive.pdf (37.52 KB)

 

    📂  Branding

📄 1. Branding.mp4 (41.89 MB)

📄 2. Brand DNA- The foundation for creating iconic brands.mp4 (85.06 MB)

📄 3. Brand soul- The importance of brand purpose, vision and mission.mp4 (85.60 MB)

📄 4. Brand positioning- Distinguish your business in a competitive market.mp4 (116.72 MB)

📄 5. Brand messaging- Create an engaging brand narrative and experience.mp4 (117.84 MB)

📄 6. Brand identity- How to align with brand positioning to develop a brand.mp4 (162.86 MB)

📄 7. Go Beyond approach- Create a community of loyal clients and expand their lifetime value.mp4 (147.09 MB)

📄 Brand goals.pdf (75.20 KB)

📄 CXL Branding_Brand Goals_Lesson 01.docx (13.41 KB)

📄 CXL Slides_Branding.pptx (33.92 MB)

📄 Lesson-2-Brand-vision-purpose-and-mission-stimulator.pdf (55.31 KB)

📄 Lesson-3-Brand-Positioning.pdf (52.78 KB)

📄 Lesson-4-Brand-story-exercise.pdf (57.13 KB)

📄 Lesson-5-Brand-colour-questionnaire.pdf (67.24 KB)

📄 Lesson-6-Create-your-brand-roadmap-success.pdf (268.87 KB)

📄 Lesson-6-Neuromarketing-exercise.pdf (84.81 KB)

 

    📂  Building Habits and Loyalty

📄 1. Goal Gradient & Endowed Progress Effect.mp4 (83.39 MB)

📄 2. Three Ways to Ramp Up Motivation in Rewards Programs.mp4 (38.82 MB)

📄 3. Counterfactual Reflection & Slip-ups.mp4 (32.01 MB)

📄 4. Nir Eyal’s Hooked Model- A Quick Overview.mp4 (59.10 MB)

📄 5. Closing Sales & Closing Thoughts.mp4 (41.67 MB)

📄 6. Hooked Lecture – How to Build Habit-Forming Products.mp4 (328.84 MB)

 

    📂  Building Trust

📄 1. Pyramid of Trust.mp4 (50.89 MB)

📄 10. Trust Seals (Part Two) – Online Security Perceptions & Trust Seals – CXL – app.cxl.com.pdf (625.54 KB)

📄 11. Research_ Trust Seals (Part One) – Security Vs. Familiarity – CXL – app.cxl.com.pdf (1.14 MB)

📄 2. BJ Fogg’s Credibility Factors.mp4 (103.86 MB)

📄 3. Reviews.mp4 (23.60 MB)

📄 4. Domain Trust.mp4 (20.39 MB)

📄 5. Videos, Photos, Animations, Phrases.mp4 (15.23 MB)

📄 6. Ultimatum Game.mp4 (31.93 MB)

📄 7. Improving Your Photographs.mp4 (81.49 MB)

📄 8. Trust Symbols.mp4 (12.05 MB)

📄 9. Security on Checkout (Part 1) – Visual Perception and Recall of Trust Seals – CXL – app.cxl.com.pdf (567.47 KB)

📄 bk96jnb.pdf (1.05 MB)

📄 wsdm12-domain-bias.pdf (1.33 MB)

 

    📂  Building an Innovative Product

📄 1. Building an Innovative Product.mp4 (15.87 MB)

📄 2. Amazon’s success.mp4 (208.25 MB)

📄 3. Building an Innovative Product Pt. 1.mp4 (391.15 MB)

📄 4. Building an Innovative Product Pt. 2.mp4 (249.84 MB)

📄 5. Incentivizing innovation.mp4 (343.00 MB)

📄 6. Putting it all together.mp4 (221.61 MB)

📄 Building an Innovative Product-combined-PDF.pdf (2.18 MB)

 

    📂  Bundle Demand Generation

•       📂  B2B Demand Generation – Fix your B2B Playbook
•         📄 1. B2B Demand Generation – Fix your B2B Playbook.mp4 (25.23 MB)
•         📄 10. How to measure success..mp4 (158.63 MB)
•         📄 11. BONUS- LinkedIn Organic.mp4 (83.97 MB)
•         📄 2. Introduction to Demand Gen and Capture.mp4 (108.03 MB)
•         📄 2025_CXL Slides_B2B Demand Gen.pptx (53.58 MB)
•         📄 3. Defining the ICP.mp4 (163.78 MB)
•         📄 4. Targeting Research on LinkedIn.mp4 (129.12 MB)
•         📄 5. Desk Research.mp4 (165.00 MB)
•         📄 6. Competitor Research.mp4 (73.31 MB)
•         📄 7. Define Your SMEs and Core Messaging.mp4 (77.00 MB)
•         📄 8. Defining Content Formats, Frequency and Processes.mp4 (125.78 MB)
•         📄 9. Channel Selection & Demand Gen Advertising.mp4 (133.39 MB)
•       📂  Content Marketing Research
•         📄 1. Content Marketing Research.mp4 (19.69 MB)
•         📄 2. What should you cover..mp4 (115.45 MB)
•         📄 3. How will you distribute the content..mp4 (88.73 MB)
•         📄 4. Audits and research.mp4 (244.73 MB)
•         📄 5. Identifying themes and topics.mp4 (58.35 MB)
•         📄 6. Translating topics into strategy.mp4 (123.33 MB)
•         📄 Content-marketing-research-combined-PDF.pdf (3.89 MB)
•       📂  Content Recycling
•         📄 1. Content Recycling.mp4 (18.39 MB)
•         📄 10. Produce graphics using blog content.mp4 (77.37 MB)
•         📄 11. How to turn a blog post into a podcast.mp4 (81.67 MB)
•         📄 12. How to create video content from a blog post.mp4 (123.00 MB)
•         📄 13. Transform multiple posts into long form video.mp4 (148.56 MB)
•         📄 14. How to turn multiple posts into an ebook.mp4 (117.10 MB)
•         📄 15. Use email to promote and recycle content.mp4 (107.62 MB)
•         📄 16. Next steps and where to begin.mp4 (41.42 MB)
•         📄 2. What is content recycling and does it help..mp4 (64.71 MB)
•         📄 3. How to identify the right content formats..mp4 (86.23 MB)
•         📄 4. Creating a content recycling workflow.mp4 (101.11 MB)
•         📄 5. How to find the best content ideas.mp4 (171.26 MB)
•         📄 6. Why and how you should test content ideas.mp4 (88.74 MB)
•         📄 7. How to write a blog post fast and efficiently.mp4 (126.90 MB)
•         📄 8. Maximize the impact of your posts.mp4 (133.30 MB)
•         📄 9. How to turn posts into social media updates.mp4 (120.85 MB)
•         📄 Content-recycling-combined-PDF.pdf (1.37 MB)
•       📂  Content Strategy for Demand Generation
•         📄 1. Content Strategy for Demand Generation.mp4 (15.49 MB)
•         📄 2. Course Introduction.mp4 (20.02 MB)
•         📄 230108_Slide-Deck_E-Mail_Marketing.pptx (66.31 MB)
•         📄 240213_CXL Slides_Content Strategy for Demand Creation.pptx (259.49 MB)
•         📄 3.1 Content Strategy and Demand Generation.mp4 (196.01 MB)
•         📄 3.2 How to establish a top 1% Content Strategy.mp4 (286.43 MB)
•         📄 3.3 AI-Powered Content Strategy- Personas and Training.mp4 (272.55 MB)
•         📄 4.1 Authority.mp4 (231.72 MB)
•         📄 4.2 Relevance.mp4 (234.46 MB)
•         📄 4.3 How to use AI to improve the rankings of your content.mp4 (75.02 MB)
•         📄 5. Digital Content Best Practices.mp4 (268.07 MB)
•         📄 5.1 Find people to work with.mp4 (159.62 MB)
•         📄 5.2 Content Collaborations.mp4 (240.96 MB)
•         📄 6.1 Websites, Conversion and Visitor Psychology.mp4 (250.33 MB)
•         📄 6.2 Know your audience.mp4 (300.17 MB)
•         📄 7.1 Traffic Source Analysis.mp4 (115.04 MB)
•         📄 7.2 Analyze your conversions from search and mails (with AI).mp4 (304.15 MB)
•         📄 7.3 Social Media Analytics.mp4 (195.90 MB)
•       📂  Email Marketing Fundamentals
•         📄 1. Email Marketing Fundamentals.mp4 (4.09 MB)
•         📄 10. Optimizing Opt-in Forms.mp4 (95.58 MB)
•         📄 11. Cross-Channel Promotion.mp4 (137.71 MB)
•         📄 12. Data that Drives Content.mp4 (126.82 MB)
•         📄 13. Data that Drives Timing.mp4 (129.24 MB)
•         📄 14. Data that Drives Optimization.mp4 (120.32 MB)
•         📄 15. Connected Systems for Data-Driven Success.mp4 (48.61 MB)
•         📄 16. Prepare Your Email Strategy for Apple Intelligence.mp4 (92.10 MB)
•         📄 2. Being Ready for Email Marketing Greatness.mp4 (155.58 MB)
•         📄 230108_Slide-Deck_E-Mail_Marketing.pptx (66.31 MB)
•         📄 3. Legal & Privacy Considerations.mp4 (68.58 MB)
•         📄 4. Deliverability.mp4 (60.46 MB)
•         📄 5. Copywriting.mp4 (124.55 MB)
•         📄 6. Design.mp4 (157.82 MB)
•         📄 7. Rich Media.mp4 (49.02 MB)
•         📄 8. Get Ready for List Growth.mp4 (82.64 MB)
•         📄 9. The Importance of Permission.mp4 (34.59 MB)
•       📂  Product Marketing Content
•         📄 1. Taking an Agile approach to Product Content Development.mp4 (307.80 MB)
•         📄 2. Tips for prioritizing product marketing content.mp4 (333.46 MB)
•         📄 3. Closing the sale with product content.mp4 (526.03 MB)
•         📄 4. What content should be on my website..mp4 (403.39 MB)
•         📄 5. Product Centric vs Customer Centric Content.mp4 (211.95 MB)
•         📄 Product-marketing-content-combined-PDF.pdf (1004.41 KB)
•       📂  Scaling Content Marketing
•         📄 1. Scaling Content Marketing.mp4 (15.99 MB)
•         📄 2. What is SEO driven content marketing..mp4 (159.49 MB)
•         📄 3. Prioritizing Topics for Rankings.mp4 (135.79 MB)
•         📄 4. How to layer content over product pages.mp4 (101.65 MB)
•         📄 5. Upgrading the Skyscraper Technique.mp4 (108.68 MB)
•         📄 6. When (and How) to Link Build.mp4 (154.44 MB)
•         📄 7. How to scale content.mp4 (257.28 MB)
•         📄 Scaling-Content-Marketing-combined-PDF.pdf (1.72 MB)

 

    📂  CRO Agency Masterclass

📄 1. CRO Agency Masterclass.mp4 (5.41 MB)

📄 10. Redesign projects.mp4 (43.20 MB)

📄 11. Working with low volume clients.mp4 (41.13 MB)

📄 12. Skills sets and team composition.mp4 (49.23 MB)

📄 13. Lessons learned running a CRO agency.mp4 (67.84 MB)

📄 2. Who makes a good fit..mp4 (55.23 MB)

📄 3. Productization.mp4 (124.55 MB)

📄 4. Pricing.mp4 (131.30 MB)

📄 5. Lead generation.mp4 (199.28 MB)

📄 6. Closing leads.mp4 (87.29 MB)

📄 7. Proposals and contracts.mp4 (67.14 MB)

📄 8. Expectation setting.mp4 (78.43 MB)

📄 9. Client relationship lifecycle.mp4 (58.86 MB)

📄 CRO Agency masterclass-combined-slides.pdf (427.68 KB)

 

    📂  CRO for Ecommerce Growth

📄 1. Why run experiments on your online store.mp4 (48.17 MB)

📄 10. Merchandising – Nudge visitors towards buying key products.mp4 (34.48 MB)

📄 11. Analyzing and optimizing Product Margins in your store.mp4 (82.56 MB)

📄 12. Case Studies and Practical Applications.mp4 (50.54 MB)

📄 13. Day-to-Day of an impactful CRO Program.mp4 (88.99 MB)

📄 14. Building a data-driven CRO Program Reporting System.mp4 (86.13 MB)

📄 2. Where and what to test to maximize ROI.mp4 (54.04 MB)

📄 2025_CXL Slides_CRO for Ecommerce.pptx (28.56 MB)

📄 3. Ecommerce Optimization Pillars.mp4 (47.85 MB)

📄 4. Conversion – Turn more visitors into customers.mp4 (61.48 MB)

📄 5. Setting up your goal tracking for trustworthy test results.mp4 (89.73 MB)

📄 6. Spend – Get buyers to increase their order value.mp4 (49.15 MB)

📄 7. Measuring the Revenue Impact of A-B Tests.mp4 (60.62 MB)

📄 8. Frequency – Encourage customers to buy repeatedly.mp4 (66.49 MB)

📄 9. Tracking Customer Retention across multiple platforms.mp4 (40.29 MB)

📄 Lesson 1 – Validation Methods Blueprint.pdf (2.56 MB)

📄 Lesson 2 – RXL Blueprint.pdf (271.70 KB)

📄 Lesson 2 – Where and How to Test – Blueprint.pdf (2.02 MB)

📄 Lesson 6 – Using Data Warehouse vs Not Using Data Warehouse Blueprint.pdf (3.14 MB)

📄 Lesson 8 – CRO – AB Testing Process.pdf (1.84 MB)

📄 Lesson 9 – How to engage community and create culture.pdf (3.04 MB)

📄 Lesson 9 – Result VS Action.png (331.62 KB)

📄 Lesson 9 – Should I Run Experiments Simultaneously Framework.png (166.70 KB)

 

    📂  Cognitive Biases

📄 1. Availability Heuristic.mp4 (29.51 MB)

📄 10. Narrative Fallacy.mp4 (39.05 MB)

📄 11. Confirmation Bias.mp4 (24.26 MB)

📄 12. The Barnum Effect.mp4 (15.50 MB)

📄 13. Design Tweaks & Brainy Hacks.mp4 (53.91 MB)

📄 14. Chart and Science Bias.mp4 (31.15 MB)

📄 15. Ambiguity Aversion Bias.mp4 (39.75 MB)

📄 16. Priming.mp4 (92.78 MB)

📄 17. Four Words that Double Persuasion.mp4 (14.91 MB)

📄 18. Von Restorff Effect.mp4 (36.78 MB)

📄 19. Image Bias.mp4 (27.26 MB)

📄 2. Important Psychological Tool.mp4 (41.39 MB)

📄 20. Picture Superiority Effect.mp4 (5.11 MB)

📄 21. Distinction Bias.mp4 (8.43 MB)

📄 22. Bandwagon and Cheerleader Effect.mp4 (26.29 MB)

📄 23. IKEA Effect.mp4 (14.14 MB)

📄 24. Endowment Effect.mp4 (29.90 MB)

📄 25. Illusory Superiority.mp4 (12.81 MB)

📄 26. Pricing Page Study (Part 1) Effects of Plan Price Order – CXL – app.cxl.com.pdf (1.12 MB)

📄 27. Testing the Presenter’s Paradox – Do People Really Average (Not Sum) Object Values_ – CXL_ – app.cxl.com.pdf (1.76 MB)

📄 28. The Presenter’s Paradox Revisited_ No Effects of Visuals on Perceived Value – CXL – app.cxl.com.pdf (865.59 KB)

📄 29. Precision Bias.mp4 (27.90 MB)

📄 3. Courtesy Bias.mp4 (23.74 MB)

📄 30. Price Perceptions of Products with Utility Vs. Hedonism Descriptions – CXL – app.cxl.com.pdf (790.06 KB)

📄 31. Anchoring.mp4 (46.51 MB)

📄 32. Price Illusion.mp4 (16.10 MB)

📄 33. Mere Exposure Effect.mp4 (32.77 MB)

📄 34. Decoy Effect.mp4 (58.07 MB)

📄 35. Paradox of Choice.mp4 (32.63 MB)

📄 36. Extrinsic Incentives Bias.mp4 (14.93 MB)

📄 4. Loss Aversion.mp4 (73.81 MB)

📄 5. Ben Franklin Effect.mp4 (16.73 MB)

📄 6. Framing Effect.mp4 (30.49 MB)

📄 7. Authority Bias.mp4 (11.76 MB)

📄 8. Fluency Bias.mp4 (24.40 MB)

📄 9. Bizarreness Effect.mp4 (15.02 MB)

📄 A-List-of-Biases-With-Implementation-Tips.pdf (44.98 KB)

 

    📂  Community building

📄 1. Brand Community & Belonging Foundations.mp4 (261.15 MB)

📄 2. Defining Your Strategic Goals.mp4 (201.59 MB)

📄 3. Quick & Dirty Community Research.mp4 (268.86 MB)

📄 4. Crafting Purpose & Values.mp4 (178.79 MB)

📄 5. Setting Growth Expectations.mp4 (269.96 MB)

📄 6. Gather Your Founding Members.mp4 (151.50 MB)

📄 Community-building-slides.pdf (2.98 MB)

📄 Lesson 1 _ Define Your Community Worksheet.docx (357.42 KB)

📄 Lesson 2 _ Identify a Brand Community’s Purpose.pdf (189.33 KB)

📄 Lesson 3 _ Community Research Toolkit.docx (708.89 KB)

📄 Lesson 4 _ Purpose and Values Toolkit.docx (776.29 KB)

📄 Lesson 5 _ Setting Growth Expectations Worksheet.docx (500.54 KB)

📄 Lesson 6 _ Campfire Experiences Worksheet.pdf (161.82 KB)

📄 Lesson 6 _ Invitations.docx (357.32 KB)

📄 Lesson 6 _ Selecting Founding Leaders Worksheet.pdf (276.11 KB)

 

    📂  Competitive Intel & Market Research

📄 1. What is Competitive Intelligence and why is it so important..mp4 (38.83 MB)

📄 10. Pushing “Go” On Your Competitive Program.mp4 (43.73 MB)

📄 2. Gathering Competitive & Market Insights- Startups & Mid-Market.mp4 (91.88 MB)

📄 3. Gathering Competitive & Market Insights- Enterprise.mp4 (96.18 MB)

📄 4. Understanding Your Audience- An Ongoing Mindset.mp4 (47.39 MB)

📄 5. Building Battlecards for Sales & Marketing Teams.mp4 (66.60 MB)

📄 6. Competitive Newsletters for Product & the C-Suite.mp4 (131.30 MB)

📄 7. Developing a Competitive Strategy through Win-Loss (part 1).mp4 (70.35 MB)

📄 8. Developing a Competitive Strategy through Win-Loss (part 2).mp4 (88.74 MB)

📄 9. Organizing a Competitive Marketing Campaign.mp4 (60.52 MB)

📄 Competitive-Intel-combined-PDF.pdf (1.02 MB)

 

    📂  Conversion Optimization Minidegree

•       📄 Conversion Optimization Minidegree – CXL – app.cxl.com.pdf (212.38 KB)
•       📄 Read Me.txt (71.00 B)
•       📂  3. Test and Learn
•         📂  5. Testing Strategies
•           📄 1. Course Introduction – CXL – app.cxl.com.pdf (177.55 KB)
•           📄 10. Server-side testing – CXL – app.cxl.com.pdf (269.47 KB)
•           📄 11. Frameworks and Scope – CXL – app.cxl.com.pdf (148.08 KB)
•           📄 12. Difference between SaaS and Ecommerce – CXL – app.cxl.com.pdf (476.46 KB)
•           📄 13. Overlap with product – CXL – app.cxl.com.pdf (552.37 KB)
•           📄 14. SaaS Purchase flow testing – CXL – app.cxl.com.pdf (490.18 KB)
•           📄 15. Pricing Page testing – CXL – app.cxl.com.pdf (1.57 MB)
•           📄 16. Churn Testing – CXL – app.cxl.com.pdf (193.01 KB)
•           📄 2. What to Test..mp4 (24.76 MB)
•           📄 3. How Many Changes Per Test..mp4 (47.50 MB)
•           📄 4. A-B testing vs MVT.mp4 (14.95 MB)
•           📄 5. Bandits.mp4 (27.70 MB)
•           📄 6. Existence Testing.mp4 (18.72 MB)
•           📄 7. Iterative Testing & Learning From Results.mp4 (38.58 MB)
•           📄 8. Innovative Testing.mp4 (37.84 MB)
•           📄 9. Split Path Testing.mp4 (20.17 MB)
•       📂  4. Decide and Act
•         📂  3. Sales Copywriting & Product Messaging
•           📄 1. Sales Copywriting & Product Messaging.mp4 (28.97 MB)
•           📄 10. Petdoors.com Home Page Performance.mp4 (69.34 MB)
•           📄 2. How to Conduct a Copy “Teardown”.mp4 (383.43 MB)
•           📄 3. Introduction to Message-Mining.mp4 (206.26 MB)
•           📄 4. Mining Messages From Your Customers.mp4 (340.26 MB)
•           📄 5. Crafting Effective Unique Value Propositions.mp4 (454.96 MB)
•           📄 6. Message Hierarchies.mp4 (355.29 MB)
•           📄 7. Writing the First Draft.mp4 (273.98 MB)
•           📄 8. Editing & Punching Up Your Copy.mp4 (180.16 MB)
•           📄 9. Conversion-Focused Formatting & Layout.mp4 (479.28 MB)
•           📄 CXL Slides_Sales Copywriting & Product Messaging.pptx (11.93 MB)
•           📄 Completed First Draft – UVP-based Framework.docx (156.43 KB)
•           📄 Customer Interview – Template.docx (150.62 KB)
•           📄 Customer Survey – Template.docx (151.11 KB)
•           📄 Message Mining Form.docx (7.34 KB)
•           📄 Momoko’s Copy Teardown – Expanded Framework.xlsx (61.29 KB)
•           📄 Sample Message-Mining Form & Pivot Table – Petdoors.com.xlsx (58.67 KB)
•           📄 TEMPLATE –  Feature Positioning & UVP Headlines Worksheet.xlsx (118.37 KB)
•           📄 TEMPLATE – Sales Page Editing Checklist.docx (149.75 KB)
•           📄 TEMPLATE – Sales Page Messaging Framework.docx (149.64 KB)
•           📄 User Testing Task Script – Template.docx (150.10 KB)
•           📄 Visitor Survey – Template.docx (150.60 KB)

 

    📂  Customer Experience for Ecommerce

📄 1. The fundamentals of customer experience.mp4 (119.05 MB)

📄 2. The perfect shipping experience.mp4 (147.71 MB)

📄 3. Packaging done right.mp4 (156.95 MB)

📄 4. Post purchase communication.mp4 (143.63 MB)

📄 5. Next level customer support.mp4 (152.93 MB)

📄 6. Returns.mp4 (192.34 MB)

📄 7. Building a community.mp4 (209.54 MB)

📄 Cheat sheet Outsourcing fulfillment vs. inhouse  CXL x tantee.pdf (108.77 KB)

📄 Checklist communication tools  CXL x tantee.pdf (116.21 KB)

📄 Checklist custom packaging supplier  CXL x tantee 1.pdf (151.39 KB)

📄 Checklist for communication and community building  CXL x tantee.pdf (107.50 KB)

📄 Checklist on improving shipping  delivery process for your online store  CXL x tantee.pdf (103.40 KB)

📄 Checklist returns center tools  CXL x tantee.pdf (98.98 KB)

📄 Checklist to set up your customer support right   CXL x tantee.pdf (119.58 KB)

📄 Email Automation BestPractices  CXL x tantee.pdf (212.43 KB)

📄 Next Level Customer Experience CXL Slide Deck Template 2022.pptx (127.82 MB)

📄 Support Overview Makros & ToDos _ CXL x tante-e.xlsx (15.01 KB)

 

    📂  Customer Journey for Ecommerce

📄 1. Customer Journey for Ecommerce.mp4 (25.30 MB)

📄 2. Why beginning with Customer Experience is important, and the stages of an Ecommerce Customer Journey.mp4 (141.61 MB)

📄 3. Create a customer journey map.mp4 (39.78 MB)

📄 4. Create personas to aid user flow, build loyalty and reduce churn.mp4 (103.50 MB)

📄 5. Build a CX-driven organization in a retail-driven environment.mp4 (62.68 MB)

📄 6. It’s not just about Journey Mapping; its about Activation.mp4 (20.07 MB)

📄 CXL Course_ Customer Journey – Slide Deck.pptx (5.91 MB)

 

    📂  Customer Retention for Subscription Products

📄 1. Customer Retention for Subscription Products.mp4 (12.01 MB)

📄 1.1 Retention-slides-combined-PDF.pdf (8.24 MB)

📄 2. Retention = revenue.mp4 (118.92 MB)

📄 2.1 Compounding-Cohorts.xlsx (505.04 KB)

📄 2.2 Compounding Cohorts.xlsx (404.86 KB)

📄 2.3 blog.txt (258.00 B)

📄 3. The early bird gets the retention worm.mp4 (299.39 MB)

📄 3.1 JTBD Questions and Notes Template.docx (306.76 KB)

📄 3.2 JTBD Customer Interview & Survey Resources.docx (448.19 KB)

📄 4. For best results- segment.mp4 (173.04 MB)

📄 4.1 Qualitative Data Tracker.docx (718.80 KB)

📄 5. Beyond the first 90 days.mp4 (114.19 MB)

📄 5.1 Hype Cycle Map.docx (306.08 KB)

📄 6. Slowing the curve.mp4 (138.09 MB)

📄 7. Measuring and improving retention long term.mp4 (251.93 MB)

 

    📂  Customer Segmentation

📄 1. Customer Segmentation.mp4 (22.36 MB)

📄 2. 1001 flavors of segmentation.mp4 (63.95 MB)

📄 3. Answering the WHAT – RFM.mp4 (192.25 MB)

📄 4. Answering the WHY – Drivers.mp4 (175.33 MB)

📄 5. Putting it all together.mp4 (63.65 MB)

📄 6. Making money with segments.mp4 (88.79 MB)

📄 CXL_ RFM – Play Data Set.xlsx (103.35 KB)

📄 __CXL Customer Segmentation__.pptx (3.08 MB)

 

    📂  Customer Storytelling & Proof

📄 (Template) Case Study Checklist.pdf (92.15 KB)

📄 1. The Power of Customer Storytelling.mp4 (54.70 MB)

📄 2. Becoming Customer Obsessed.mp4 (560.19 MB)

📄 3. How to Build an Army of Advocates.mp4 (274.15 MB)

📄 4. Customer Storytelling Uses.mp4 (206.93 MB)

📄 5. The Hero’s Journey.mp4 (242.15 MB)

📄 6. Managing 3rd Party Review Sites.mp4 (286.33 MB)

📄 7. Case Study Basics.mp4 (237.97 MB)

📄 8. Reference Programs.mp4 (246.64 MB)

📄 Customer-Storytelling-and-Proof-PDF.pdf (836.66 KB)

 

    📂  Decision Making

📄 1. 4 Factors that Influence Decision Making – CXL – app.cxl.com.pdf (252.89 KB)

📄 2. Persuasive Journey Mapping.mp4 (282.55 MB)

📄 3. Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention, Emotion & Memory – Karsten Lund.mp4 (256.27 MB)

 

    📂  Digital Psychology & Persuasion Minidegree

•       📄 Digital Psychology & Persuasion Minidegree – CXL – app.cxl.com.pdf (163.70 KB)
•       📄 Read Me.txt (71.00 B)
•       📂  3. Applied behavioral psychology
•         📂  2. Principles of Persuasive Design
•           📄 Principles of Persuasive Design.mp4 (250.83 MB)
•           📄 Principles of Persuasive Web Design_Slides.pdf (8.51 MB)

 

    📂  Digital psychology & behavioral design

📄 1. Psychology and media.mp4 (115.77 MB)

📄 10. Digital locators & facilitators.mp4 (123.86 MB)

📄 11. Behavioral UI- Intro.mp4 (15.10 MB)

📄 12. Behavioral UI- Source.mp4 (111.16 MB)

📄 13. Behavioral UI- Description.mp4 (72.44 MB)

📄 14. Behavioral UI- Motivation.mp4 (224.49 MB)

📄 15. Behavioral UI- Value framing.mp4 (33.86 MB)

📄 16. Behavioral UI- Pressure tactic.mp4 (38.18 MB)

📄 17. Behavioral UI- Social influence.mp4 (43.81 MB)

📄 18. Behavioral UI- Endorsement.mp4 (107.82 MB)

📄 19. Behavioral UI- Deciding.mp4 (120.62 MB)

📄 2. Our approach.mp4 (139.13 MB)

📄 20. Behavioral UI- Barrier Reducer.mp4 (31.30 MB)

📄 2024_CXL_Slides_Digital Psychology and Behavior Design.pptx (41.51 MB)

📄 21. Behavioral UI- Efficacy.mp4 (29.61 MB)

📄 22. Behavioral UI- Trust.mp4 (63.10 MB)

📄 23. Behavioral UI- Reinforcer.mp4 (65.50 MB)

📄 24. Designing processes.mp4 (117.71 MB)

📄 25. Psychology inspired design.mp4 (165.58 MB)

📄 3. Outcomes.mp4 (192.93 MB)

📄 4. Aim Flash Test.mp4 (47.07 MB)

📄 5. Emotional motivators.mp4 (168.19 MB)

📄 6. Emotional quadrants.mp4 (142.82 MB)

📄 7. Emotional design audit- Netflix.mp4 (49.22 MB)

📄 8. Behavioral media.mp4 (104.19 MB)

📄 9. Digital product places.mp4 (43.66 MB)

 

    📂  Ecommerce Brand Strategy

📄 1. Ecommerce Brand Strategy.mp4 (7.82 MB)

📄 10. How to make noise that the media wants to cover.mp4 (19.14 MB)

📄 11. Converting media coverage into ecommerce sales.mp4 (13.44 MB)

📄 12. Building brand awareness on Linkedin.mp4 (13.23 MB)

📄 13. Approaching targets on LinkedIn.mp4 (9.34 MB)

📄 14. Creating engaging LinkedIn content.mp4 (26.19 MB)

📄 15. Making sales from LinkedIn.mp4 (12.25 MB)

📄 16. Getting important people to promote your brand on Linkedin.mp4 (20.31 MB)

📄 17. Public speaking to promote your brand.mp4 (20.90 MB)

📄 18. Engaging customers through public speaking.mp4 (12.84 MB)

📄 19. Creating an ‘ask’ when speaking in public.mp4 (25.60 MB)

📄 2. Naming an ecommerce brand.mp4 (48.27 MB)

📄 20. How to talk about your vulnerabilities in public.mp4 (28.19 MB)

📄 21. Converting public speaking gigs into sales.mp4 (12.20 MB)

📄 22. Getting the right kind of customer feedback.mp4 (9.14 MB)

📄 23. Learning the value of controversy.mp4 (12.34 MB)

📄 24. How to win at Trademarks.mp4 (10.92 MB)

📄 25. Getting ‘The X Factor’.mp4 (8.79 MB)

📄 26. Mastering email marketing.mp4 (22.61 MB)

📄 3. Converting free attention into sales.mp4 (58.18 MB)

📄 4. Winning awards.mp4 (52.13 MB)

📄 5. How equity crowdfunding can grow your brand.mp4 (53.49 MB)

📄 6. Getting famous people to support your brand.mp4 (32.51 MB)

📄 7. Getting free press coverage.mp4 (46.93 MB)

📄 8. Getting in touch with journalists.mp4 (40.16 MB)

📄 Ecomm Brand Strategy – CXL Slide Deck Template 2022.pptx (94.46 MB)

 

    📂  Ecommerce Content Marketing

📄 1. Ecommerce Content Marketing.mp4 (19.79 MB)

📄 10. Keyword research- head keyword permutations.mp4 (74.10 MB)

📄 11. Pillar and cluster model- clustering.mp4 (95.51 MB)

📄 12. Mapping topics to the buyer’s journey.mp4 (105.81 MB)

📄 13. Building a content roadmap report.mp4 (99.34 MB)

📄 14. Writing for SEO- content briefs.mp4 (60.62 MB)

📄 15. Writing for SEO- content optimization tools.mp4 (39.44 MB)

📄 16. Link and Share hooks.mp4 (42.60 MB)

📄 17. Content promotion tactics.mp4 (43.85 MB)

📄 18. Google Analytics Goals.mp4 (32.34 MB)

📄 19. Setting up a dashboard.mp4 (66.80 MB)

📄 2. The 3 Principles of Effective Content Strategy.mp4 (58.73 MB)

📄 3. Buyer personas and audience development.mp4 (56.06 MB)

📄 4. The buyer’s journey.mp4 (43.07 MB)

📄 5. SWOT and other tools.mp4 (255.09 MB)

📄 6. The Economics of Content Marketing.mp4 (137.38 MB)

📄 7. The Barbell Strategy.mp4 (159.32 MB)

📄 8. Keyword research- content gap analysis.mp4 (73.60 MB)

📄 9. Keyword research- pain point SEO.mp4 (106.78 MB)

📄 Content Calendar Template _ Omniscient Digital.xlsx (165.27 KB)

📄 Content Marketing – CXL Slide Deck Template 2022.pptx (26.40 MB)

📄 Omniscient _ Content Strategy Course_CRR+ Template.xlsx (1.86 MB)

📄 [TEMPLATE] Organic Growth Model _ Omniscient.xlsx (121.11 KB)

📄 [TEMPLATE] SEO Content Brief Template _ Omniscient Digital.docx (337.09 KB)

 

    📂  Ecommerce Data and Metrics

📄 1.Ecommerce Data and Metrics.mp4 (31.93 MB)

📄 10. Bonus chapter- Differentiation.mp4 (103.73 MB)

📄 2. The ecommerce growth formula- A framework.mp4 (67.42 MB)

📄 3. Customer lifetime value and customer acquisition cost.mp4 (127.15 MB)

📄 4. Capital and cash conversion cycle.mp4 (101.44 MB)

📄 5. Finding your ideal CLV-CAC Ratio.mp4 (171.19 MB)

📄 6. Shopping behavior analysis.mp4 (399.32 MB)

📄 7. UTM naming convention best practices.mp4 (253.59 MB)

📄 8. Attribution & multi-channel analysis.mp4 (127.58 MB)

📄 9. Making data-driven decisions in your company.mp4 (143.37 MB)

📄 CXL – Ecomm Data and Metrics (Maximilian Rast – Klar).pptx (30.17 MB)

 

    📂  Ecommerce Forecasting

📄 1. Ecommerce Forecasting.mp4 (13.40 MB)

📄 10. Creating faster and easier weekly projections.mp4 (60.49 MB)

📄 11. Weekly forecasting feedback loop.mp4 (116.34 MB)

📄 2. The leaky customer bucket and why it matters for projections.mp4 (57.12 MB)

📄 3. Projecting with percentiles.mp4 (55.19 MB)

📄 4. Overview of creating a customer cohort-based forecast.mp4 (37.09 MB)

📄 5. Creating your new customer revenue projection.mp4 (30.16 MB)

📄 6. Active customer file metrics.mp4 (87.60 MB)

📄 7. Recently acquired customer repeat rates.mp4 (105.34 MB)

📄 8. Finalizing monthly inputs.mp4 (95.37 MB)

📄 9. Review and refine your forecast.mp4 (78.29 MB)

📄 CXL Slides_Ecommerce Forecasting.pptx (1.51 MB)

📄 Klaviyo Segment Definitions – Forecasting Ecomm MD.docx (268.19 KB)

📄 Monthly Forecast Template.xlsx (24.01 KB)

📄 Weekly Projections – Template.xlsx (228.33 KB)

 

    📂  Ecommerce Marketing Minidegree

•       📄 Ecommerce Marketing Minidegree – CXL – app.cxl.com.pdf (195.23 KB)
•       📄 Read Me.txt (71.00 B)
•       📂  1. Paid Acquisition
•         📂  3. TikTok Ads
•           📄 1. TikTok Ads.mp4 (19.09 MB)
•           📄 2. Creative 101- Mastering the fundamentals.mp4 (172.07 MB)
•           📄 3. Creative 201- The Research.mp4 (256.86 MB)
•           📄 4. Creative 301- How to make TikToks that convert.mp4 (146.82 MB)
•           📄 5. Setup & Testing.mp4 (468.95 MB)
•           📄 6. Optimization.mp4 (155.29 MB)
•           📄 7. Scaling.mp4 (260.69 MB)
•           📄 CXL _  Dossier.xlsx (302.13 KB)
•           📄 EMB _  Dossier.xlsx (301.62 KB)
•           📄 TikTok-Ads-PDF.pdf (3.57 MB)
•         📂  6. Google Shopping
•           📄 1. Google Shopping.mp4 (18.79 MB)
•           📄 2. What You Need to Know About Google Shopping Campaign Types.mp4 (113.04 MB)
•           📄 3. Setting your Google Shopping feed up for success.mp4 (140.08 MB)
•           📄 4. Performance Max as your baseline campaign.mp4 (100.72 MB)
•           📄 5. The Case for Advanced Campaign Setups.mp4 (186.70 MB)
•           📄 6. Optimizing Google Shopping Campaigns- The Never-ending Step.mp4 (218.42 MB)
•           📄 Feed Optimization – Attribute Review.xlsx (9.98 KB)
•           📄 Google-Shopping-combined-PDF.pdf (935.19 KB)
•       📂  3. Customer Retention
•         📂  4. Retention and Customer Lifetime Value
•           📄 1. Retention and Customer Lifetime Value.mp4 (15.02 MB)
•           📄 2. Customer lifetime value – a brief overview.mp4 (69.01 MB)
•           📄 3. Understanding the shortcomings of CLV.mp4 (63.54 MB)
•           📄 4. How segments & cohorts help with retention.mp4 (121.02 MB)
•           📄 5. Analyzing segments for patterns.mp4 (54.02 MB)
•           📄 6. Creating behavior marketing plans (BMPs).mp4 (73.59 MB)
•           📄 7. Expanding to find new customers.mp4 (59.44 MB)
•           📄 8. Summary & takeaways.mp4 (15.88 MB)
•           📄 Behavior Marketing Plan Checklist.xlsx (4.99 KB)
•           📄 CLV calculation basics.docx (302.05 KB)
•           📄 Retention and CLV – Final Complete Slide Deck.pptx (3.09 MB)

 

    📂  Ecommerce Merchandising

📄 1. Ecommerce Merchandising.mp4 (13.88 MB)

📄 2. The changing landscape of consumer behavior.mp4 (95.24 MB)

📄 3. The power of technology and algorithms.mp4 (37.33 MB)

📄 4. The product detail page (PDP).mp4 (22.94 MB)

📄 5. The role of seasonality and promotions in merchandising storytelling.mp4 (28.00 MB)

📄 6. Merchandising for the metaverse.mp4 (30.95 MB)

📄 eCommerce Merchandising –  CXL Slide Deck Template 2022.pptx (17.80 MB)

 

    📂  Ecommerce SEO

📄 1. Ecommerce SEO.mp4 (9.11 MB)

📄 10. Keyword research- Content strategy.mp4 (268.68 MB)

📄 11. Writing copy that ranks.mp4 (82.09 MB)

📄 12. Link-building for ecommerce.mp4 (93.74 MB)

📄 13. Attribution and tracking for SEO.mp4 (69.11 MB)

📄 2. Crawl budget for ecommerce stores.mp4 (94.20 MB)

📄 3. Shopify SEO.mp4 (62.32 MB)

📄 4. Site architecture & URL structure.mp4 (56.68 MB)

📄 5. Internal linking for ecommerce.mp4 (35.73 MB)

📄 6. Optimizing collections pages.mp4 (99.19 MB)

📄 7. Optimizing product pages.mp4 (68.03 MB)

📄 8. Keyword research- Foundations.mp4 (26.78 MB)

📄 9. Keyword research- Shopping pages.mp4 (101.52 MB)

📄 Ecommerce SEO – Slide Deck.pptx (9.65 MB)

 

    📂  Ecommerce Tech Stack

📄 1. Ecommerce Tech Stack.mp4 (19.54 MB)

📄 10. Fulfillment integrations.mp4 (16.94 MB)

📄 11. Accounting integrations.mp4 (7.01 MB)

📄 2. Choosing your ecommerce platform.mp4 (117.03 MB)

📄 3. Headless commerce – what it is, what it isn’t.mp4 (67.82 MB)

📄 4. Building beautiful pages on Shopify.mp4 (79.46 MB)

📄 5. Standard Shopify apps to extend functionality.mp4 (209.26 MB)

📄 6. Common martech needs.mp4 (108.39 MB)

📄 7. Marketing automation.mp4 (105.55 MB)

📄 8. SMS solutions.mp4 (40.23 MB)

📄 9. Customer service solutions.mp4 (45.13 MB)

📄 Ecommerce Tech Stack – Consolidated Slides.pptx (10.01 MB)

📄 MarTech Guide.docx (12.13 KB)

 

    📂  Email and SMS Marketing for Ecommerce

📄 1. Email and SMS Marketing for Ecommerce.mp4 (18.52 MB)

📄 2. The Building Blocks of Email Marketing + KPIs.mp4 (109.65 MB)

📄 3. Revenue Attribution in Email & SMS Marketing.mp4 (92.00 MB)

📄 4. Growing your email & SMS list.mp4 (144.39 MB)

📄 5. Collecting and using zero-party data.mp4 (128.34 MB)

📄 6. Automating key stages of customer journey.mp4 (92.67 MB)

📄 7. Balancing your communication with Email & SMS campaigns.mp4 (161.17 MB)

📄 Email-SMS-Marketing-Ecommerce-combined-PDF.pdf (2.47 MB)

 

    📂  Experimentation Program Management

📄 1. Experimentation Program Management.mp4 (84.07 MB)

📄 2. Why Experimentation..mp4 (297.25 MB)

📄 240129_CXL_Slide Deck_ Experimentation (CRO) Program Management.pptx (13.50 MB)

📄 3. Experimentation Operating System.mp4 (82.89 MB)

📄 4. Assessment & Strategy Integration.mp4 (312.44 MB)

📄 5. Process & Planning.mp4 (145.41 MB)

📄 6. Test & Learn.mp4 (139.64 MB)

📄 7. Decisions & Execution.mp4 (188.81 MB)

📄 8. Scaling & Program Metrics.mp4 (298.31 MB)

📄 CRO Test Prioritization Model.xlsx (153.02 KB)

 

    📂  Experimentation-led GTM

📄 1. Experimentation-led GTM.mp4 (20.86 MB)

📄 2.1 Course Introduction.mp4 (121.30 MB)

📄 2.2 Minimum Viable Sprint (MVS) Framework.mp4 (56.56 MB)

📄 2.3 Workshop- MVS Buying an Ad.mp4 (174.48 MB)

📄 2025_CXL Slides_Experimentation-led GTM.pptx (13.95 MB)

📄 3.1 Modern Marketing Tech Stack.mp4 (45.07 MB)

📄 3.2 Data Collection for GTM.mp4 (34.24 MB)

📄 4.1 Lead Gen 101- Minimum Confidence Tests.mp4 (64.00 MB)

📄 4.2 Workshop- Facebook Lead Gen Foundation.mp4 (78.11 MB)

📄 4.3 Creative Development.mp4 (74.95 MB)

📄 5.1 Landing Page Infrastructure.mp4 (20.34 MB)

📄 5.2 Workshop- Creating your Landing Page in 30 Minutes.mp4 (100.41 MB)

📄 5.3 Workshop- Page Optimization.mp4 (72.28 MB)

📄 6.1 Lead Management Systems.mp4 (10.80 MB)

📄 6.2 Workshop- Lead Management Systems.mp4 (173.07 MB)

📄 6.4 Allbound Marketing & Scale.mp4 (92.66 MB)

 

    📂  Facebook Ads Creative

📄 1. Facebook Ads Creative.mp4 (9.51 MB)

📄 2. Generating Quantity- Utilizing Creative Volume And Cost Controls To Win.mp4 (124.04 MB)

📄 3. Generating Quantity- Five Ad Variation Types To Create A Wider Range Of Outcomes.mp4 (235.42 MB)

📄 4. Generating Quality- Prioritizing Clarity + The Hero Product.mp4 (109.80 MB)

📄 5. Generating Quality- The Headline (Or, It Starts With Words).mp4 (85.17 MB)

📄 6. Generating Quality- Explaining The Value You’re Providing.mp4 (118.98 MB)

📄 CXL Slides – Ad Creatives.pptx (9.32 MB)

📄 ROAS Target Calculator Template.xlsx (10.09 KB)

 

    📂  Facebook Ads Experimentation

📄 1. Understanding the Value of Experimentation.mp4 (53.47 MB)

📄 10. Reaching New Audiences with Partner Advertiser Ads.mp4 (21.78 MB)

📄 11. Preparing Your Campaign for Partnerships.mp4 (51.03 MB)

📄 12. Monitoring Joint Campaign Performance.mp4 (31.64 MB)

📄 13. Collaboration Best Practices for Partnerships.mp4 (33.31 MB)

📄 14. Continuous Experimentation Culture.mp4 (21.75 MB)

📄 15. Continuous Improvement Tactics.mp4 (33.17 MB)

📄 16. Analyzing Results to Inform Future Experiments.mp4 (22.92 MB)

📄 17. Powerful Performance Metrics.mp4 (49.69 MB)

📄 18. Implementing Data-Driven Decisions.mp4 (43.75 MB)

📄 19. Developing Your Experimentation Strategy.mp4 (47.20 MB)

📄 2. Introduction to A-B Testing.mp4 (41.04 MB)

📄 3. Setting Meaningful Success Metrics.mp4 (54.90 MB)

📄 4. Testing New Experimentation Hypothesis.mp4 (61.62 MB)

📄 5. Testing Across Multiple Variables.mp4 (59.74 MB)

📄 6. Introduction to Dynamic Creative Optimization.mp4 (61.89 MB)

📄 7. Designing Engaging Instant Experiences.mp4 (189.82 MB)

📄 8. Collecting Audience Insights with Instant Forms.mp4 (80.97 MB)

📄 9. Reaching New Audiences with Multi-Advertiser Ads.mp4 (14.53 MB)

📄 Facebook Ads Experiments.pptx (100.05 MB)

 

    📂  Facebook Ads for Beginners

📄 1. Facebook Ads for Beginners.mp4 (19.24 MB)

📄 10. Creative Strategies for Sales Campaigns.mp4 (20.19 MB)

📄 11. Creative Strategies for Lead Generation.mp4 (29.62 MB)

📄 12. How to Structure Tests to Teach You Something.mp4 (30.99 MB)

📄 13. What Data Points Matter & How to Use Them.mp4 (36.18 MB)

📄 14. Course Wrap-Up.mp4 (7.64 MB)

📄 2. Event Tracking & Domain Verification.mp4 (52.49 MB)

📄 3. Campaign Structure & Ad Options.mp4 (63.60 MB)

📄 4. Account Structure – Ad Set Options.mp4 (35.19 MB)

📄 5. Creating Audiences.mp4 (53.09 MB)

📄 6. Understanding Privacy & Its Effects in Facebook Ads.mp4 (95.52 MB)

📄 7. Facebook Data vs. Other Sources.mp4 (35.98 MB)

📄 8. Creative Messaging & Your Ads.mp4 (42.23 MB)

📄 9. Creative Strategies that Sell.mp4 (24.55 MB)

📄 CXL Slides_Facebook Ads for Beginners.pptx (10.84 MB)

 

    📂  Facebook Ads for Ecommerce

📄 1. Facebook Ads for Ecommerce.mp4 (16.00 MB)

📄 1.1 Facebook Ads for Ecommerce – Combined Final Deck.pptx (10.46 MB)

📄 2. How iOS14 has affected Facebook Ads, and what you need to understand as an advertiser.mp4 (119.75 MB)

📄 2.1 Fb Pixel.txt (74.00 B)

📄 3. How to set up tracking and audiences to maximize your targeting.mp4 (107.00 MB)

📄 3. documentation.txt (74.00 B)

📄 4. Understanding settings, limitations, and account structures in Facebook Ads.mp4 (130.35 MB)

📄 4.1 Resources.txt (383.00 B)

📄 5. Creative constructs, organization, and a plan to never run out of testing ideas.mp4 (118.86 MB)

📄 6. Going Beyond Conversions to make Campaigns pull double duty.mp4 (97.85 MB)

 

    📂  Good Practices

📄 1. Web forms – CXL – app.cxl.com.pdf (2.46 MB)

📄 10. Radical redesign vs. evolutionary design – CXL – app.cxl.com.pdf (600.99 KB)

📄 11. Home pages – CXL – app.cxl.com.pdf (778.33 KB)

📄 12. Pricing and pricing pages – CXL – app.cxl.com.pdf (1.31 MB)

📄 13. Website speed optimization – CXL – app.cxl.com.pdf (777.09 KB)

📄 14. Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4 (87.98 MB)

📄 15. Reduce website dropoff caused by load times.mp4 (68.08 MB)

📄 16. Conversion Rate Optimization on Low-Traffic Websites.mp4 (92.04 MB)

📄 17. Visual hierarchy – CXL – app.cxl.com.pdf (737.78 KB)

📄 18. FAQs on websites – CXL – app.cxl.com.pdf (443.37 KB)

📄 19. Importance of visual design – CXL – app.cxl.com.pdf (1.01 MB)

📄 2. Use Key Insights for Better Completion Rates On Your Forms.mp4 (71.55 MB)

📄 20. Internal search – CXL – app.cxl.com.pdf (624.96 KB)

📄 21. Shopping cart pages – CXL – app.cxl.com.pdf (1018.20 KB)

📄 22. Ecommerce checkout pages – CXL – app.cxl.com.pdf (523.58 KB)

📄 3. Ecommerce category pages – CXL – app.cxl.com.pdf (1.61 MB)

📄 4. Buttons and call to actions – CXL – app.cxl.com.pdf (809.00 KB)

📄 5. Fold and page length – CXL – app.cxl.com.pdf (751.58 KB)

📄 6. Ecommerce signups – CXL – app.cxl.com.pdf (593.97 KB)

📄 7. Incoming phone leads & call tracking – CXL – app.cxl.com.pdf (877.48 KB)

📄 8. Principles of persuasive design.mp4 (250.78 MB)

📄 9. Typography and content – CXL – app.cxl.com.pdf (1.11 MB)

 

    📂  Google Ads Experiments

📄 1. Google Ads Experiments.mp4 (17.87 MB)

📄 2. Things to Know Before Making an Experiment.mp4 (27.37 MB)

📄 3. The Experiments Interface.mp4 (36.13 MB)

📄 4. Ad Variation Experiments.mp4 (16.83 MB)

📄 5. Custom Experiments.mp4 (40.52 MB)

📄 6. Custom Experiments- Bidding.mp4 (26.42 MB)

📄 7. Custom Experiments- Audiences.mp4 (27.78 MB)

📄 8. Performance Max Experiments.mp4 (59.42 MB)

📄 9. Course Wrap- Up.mp4 (6.15 MB)

📄 CXL Slides_Google Ads Search Experiments.pptx (7.09 MB)

 

    📂  Google Ads for Beginners

📄 1. Google Ads for Beginners.mp4 (19.09 MB)

📄 10. Optimizing Using Auction Insights.mp4 (57.89 MB)

📄 11. Using Audiences for Deeper Insight.mp4 (38.64 MB)

📄 12. Course Wrap-Up.mp4 (26.60 MB)

📄 2. The Google Ads Interface.mp4 (30.14 MB)

📄 3. Setting Up Conversions.mp4 (59.83 MB)

📄 4. How Search Campaigns Are Made.mp4 (53.45 MB)

📄 5. Search Queries, Keywords & Match Types.mp4 (63.49 MB)

📄 6. Grouping Keywords.mp4 (87.44 MB)

📄 7. What is Quality Score.mp4 (57.67 MB)

📄 8. Different Bidding Types & How to Choose.mp4 (57.31 MB)

📄 9. Optimizing Using Search Query Reports.mp4 (48.88 MB)

📄 Google Ads for Beginners_Slide Deck Template_CXL.pptx (4.25 MB)

 

    📂  Google Ads for Ecommerce

📄 1. Google-Ads-Ecommerce-combined-PDF.pdf (4.27 MB)

📄 1. Overview Google Ads for Ecommerce.mp4 (23.40 MB)

📄 2. The Rise of Behavior vs. Keywords.mp4 (77.31 MB)

📄 3. Using Experiments to Test Theories.mp4 (128.07 MB)

📄 4. Using Audiences and Broad Match to Your Advantage.mp4 (60.78 MB)

📄 5. Using Dynamic Search Ads (DSAs) for insights and reach.mp4 (107.88 MB)

📄 5.1 page-feed-template.csv (372.00 B)

📄 5.2 additional info.txt (76.00 B)

📄 6. Using Auction Insights for Brand Intel.mp4 (60.71 MB)

 

    📂  Growth Focused SEO Testing

📄 1. Growth Focused SEO Testing.mp4 (25.15 MB)

📄 10. How to Create Rockin Title Variations.mp4 (100.88 MB)

📄 11. Scaling Your Time-Based SEO Tests.mp4 (145.11 MB)

📄 12. Case Studies from Scaled Time-Based Programs.mp4 (32.62 MB)

📄 13. Important to Know Before Your First SEO A-B Split Test.mp4 (48.49 MB)

📄 14. How to Split Your A & B Groups.mp4 (7.28 MB)

📄 15. SEO A-B Testing with Average Difference Change.mp4 (25.06 MB)

📄 16. SEO A-B Testing with Causal Impact.mp4 (175.07 MB)

📄 17. More SEO Testing Techniques.mp4 (14.73 MB)

📄 18. Course Wrap Up.mp4 (29.69 MB)

📄 2. Introduction to SEO Testing.mp4 (75.31 MB)

📄 3. How SEO Testing Drives Performance.mp4 (62.96 MB)

📄 4. Foundational Knowledge.mp4 (30.63 MB)

📄 5. Case Studies and Examples.mp4 (61.74 MB)

📄 6. Testing Ideas- What Can You Test.mp4 (32.55 MB)

📄 7. Basic Process for Time-Based Tests.mp4 (5.69 MB)

📄 8. Wrap Up.mp4 (3.08 MB)

📄 9. The Complete Process for Time-Based SEO Tests.mp4 (307.77 MB)

📄 Growth-Focused SEO Testing_CXL Slides.pptx (35.27 MB)

📄 Title Testing Cheat Sheet.docx (421.31 KB)

 

    📂  Growth Marketing Minidegree

📄 Growth Marketing Minidegree – CXL – app.cxl.com.pdf (173.96 KB)

📄 Read Me.txt (71.00 B)

 

    📂  Growth Strategy

📄 1. Growth Strategy.mp4 (21.13 MB)

📄 1.1 Growth vs Marketing vs Product.mp4 (132.46 MB)

📄 1.2 Where does growth sit in the organization..mp4 (68.03 MB)

📄 1.3 How to know if your organization needs a growth-driven approach.mp4 (142.65 MB)

📄 1.4 Growth lessons from scaling Heights (Part I).mp4 (121.50 MB)

📄 1.5 Growth lessons from scaling Heights (Part 2).mp4 (176.65 MB)

📄 2.1 What is Product-Market Fit..mp4 (105.00 MB)

📄 2.2 Product-Market Fit- Step-by-Step Guide.mp4 (148.07 MB)

📄 2.3 Achieve Product-Market Fit with the Sean Ellis Method and the 40% Test.mp4 (104.80 MB)

📄 2.4 Get Real Customer Insights From Product-Market Fit Interviews.mp4 (117.47 MB)

📄 2.5 Finding Message-Market Fit.mp4 (144.66 MB)

📄 240504_CXL_Slides_Growth Strategy.pptx (63.35 MB)

📄 3.1 Why should you care..mp4 (86.66 MB)

📄 3.2 Setting your North Star metric.mp4 (63.33 MB)

📄 3.3 Stress Test.mp4 (86.52 MB)

📄 4.1 Introduction to Retention & Engagement Loops.mp4 (213.94 MB)

📄 4.2 Building a core habit loop.mp4 (247.65 MB)

📄 4.3 Fighting for a focus on retention.mp4 (138.86 MB)

📄 4.4 Working on improving retention.mp4 (168.13 MB)

📄 4.5 The importance of effective activation.mp4 (152.28 MB)

📄 5.1 Identifying potential channels.mp4 (81.40 MB)

📄 5.2 Types of acquisition loops.mp4 (167.19 MB)

📄 5.3 Brand vs growth channels.mp4 (48.18 MB)

📄 5.4 Prioritizing growth channels.mp4 (137.88 MB)

📄 5.5 Testing framework for new channels.mp4 (99.58 MB)

📄 5.6 Test before you invest- Use the LEAP Framework.mp4 (90.42 MB)

📄 5.7 Diving deeper into referral.mp4 (345.14 MB)

📄 6.1 What a complete growth model looks like.mp4 (243.56 MB)

📄 6.2 Measuring each step of your growth model.mp4 (43.03 MB)

📄 7.1 What are growth levers..mp4 (50.40 MB)

📄 7.2 Defining your first growth lever.mp4 (73.83 MB)

📄 7.3 Themes within growth levers.mp4 (75.47 MB)

📄 7.4 Calculating impact of potential growth levers.mp4 (145.31 MB)

📄 7.5 Pricing as a growth lever.mp4 (126.42 MB)

📄 7.6 Documenting your growth strategy.mp4 (76.52 MB)

📄 8.1 What is a growth team..mp4 (49.94 MB)

📄 8.2 Who is in a growth team..mp4 (116.95 MB)

📄 8.3 Six-step process to building your growth team.mp4 (131.69 MB)

📄 9.1 Goals and impact of a growth process.mp4 (42.83 MB)

📄 9.2 What is a growth experiment vs an optimization vs an AB test..mp4 (61.11 MB)

📄 9.3 Building up a growth process step-by-step.mp4 (196.14 MB)

📄 Channel Plan – Template (1).docx (315.49 KB)

📄 Channel Plan – Template.docx (315.50 KB)

📄 Channel Prioritisation – Template.xlsx (5.44 KB)

📄 Growth Lever Prioritization – Template.xlsx (24.46 KB)

📄 Marketing Technology and Stackie Template.xlsx (135.00 KB)

📄 Product-Market Fit – Survey Questions.docx (315.41 KB)

📄 Referral – User Interviews Template.xlsx (55.04 KB)

📄 Retention – User Interviews Template.xlsx (57.34 KB)

📄 Simplified – Growth Experiment Overview.xlsx (8.98 KB)

 

    📂  Heuristic Evaluation

📄 1. Heuristic Evaluation.mp4 (15.98 MB)

📄 10. Convenience.mp4 (90.38 MB)

📄 11. Confirmation.mp4 (95.36 MB)

📄 12. Competitive Benchmarking.mp4 (81.62 MB)

📄 13. Presenting Results.mp4 (77.02 MB)

📄 2. Too many research methods.mp4 (94.77 MB)

📄 240619_CXL Slides_Heuristic Analysis 2024.pptx (90.99 MB)

📄 3. Behavior Design.mp4 (251.15 MB)

📄 4. The 7 Levels of Conversion.mp4 (83.16 MB)

📄 5. Relevance.mp4 (219.84 MB)

📄 6. Trust.mp4 (116.07 MB)

📄 7. Orientation.mp4 (111.83 MB)

📄 7E Benchmark Sheet.xlsx (14.14 KB)

📄 8. Stimulance.mp4 (193.30 MB)

📄 9. Security.mp4 (109.34 MB)

 

    📂  Hiring Product Marketers

📄 1. Considerations in building and hiring a team.mp4 (181.87 MB)

📄 2. Ways to align a team and roles to hire for.mp4 (178.06 MB)

📄 3. Hiring framework to evaluate candidates.mp4 (176.30 MB)

📄 4. Where to source candidates.mp4 (78.68 MB)

📄 Hiring-product-marketers-combined-PDF.pdf (325.19 KB)

 

    📂  Integrated Public Relations and SEO

📄 1. Introduction to PR SEO.mp4 (70.56 MB)

📄 10. Measurement, reporting, and targeting.mp4 (63.13 MB)

📄 2. Understanding links.mp4 (177.04 MB)

📄 3. PR SEO’s role in brand, investment, and acquisition.mp4 (95.50 MB)

📄 4. The challenges of an integrated strategy.mp4 (119.98 MB)

📄 5. Risk managed PR SEO strategy.mp4 (88.02 MB)

📄 6. What content do you need on your site and why..mp4 (202.06 MB)

📄 7. Drumbeat PR SEO.mp4 (206.19 MB)

📄 8. Press Materials.mp4 (69.11 MB)

📄 9. What to pitch and how.mp4 (115.65 MB)

📄 Integrated_Public_Relations_and_SEO.pdf (15.80 MB)

 

    📂  Intermediate Statistics

📄 1. Descriptive statistics.mp4 (99.24 MB)

📄 2. Measuring relationship.mp4 (57.26 MB)

📄 2025_CXL Slides_Intermediate Statistics.pptx (6.30 MB)

📄 3. Probability.mp4 (26.97 MB)

📄 4. Inductive statistics.mp4 (13.84 MB)

📄 5. Forecasting.mp4 (62.25 MB)

 

    📂  Intro to CRO

📄 1. Intro to CRO.mp4 (15.36 MB)

📄 2. Why CRO..mp4 (75.27 MB)

📄 3. The basics.mp4 (66.24 MB)

📄 4. Managing ideas.mp4 (62.27 MB)

📄 5. Sources of insight.mp4 (117.54 MB)

📄 6. A-B testing basics.mp4 (61.96 MB)

📄 7. Bringing it all together.mp4 (88.38 MB)

📄 Conversion Sciences Hypothesis List.xltx (47.22 KB)

📄 Intro-to-CRO-combined.pdf (3.33 MB)

 

    📂  Intro to CRO and Experimentation

📄 1. Intro to CRO and Experimentation.mp4 (111.99 MB)

📄 2. Defining CRO and Experimentation.mp4 (66.80 MB)

📄 3. The Basics – Parts and Components.mp4 (87.13 MB)

📄 4. The Ritual and the Artifact.mp4 (80.71 MB)

📄 CXL slides – Intro to CRO and Experimentation.pptx (17.02 MB)

 

    📂  Introduction to CXL All-Access

📄 Introduction to CXL All-Access.mp4 (9.59 MB)

 

    📂  Introduction to Product Marketing

📄 1. Intro-to-Product-Marketing-combined-PDF.pdf (1021.65 KB)

📄 2. What is product marketing..mp4 (253.05 MB)

📄 3. Who product marketing serves, and how.mp4 (176.57 MB)

📄 4. Goals and responsibilities of product marketing.mp4 (83.58 MB)

📄 5. Key product marketing activities and ownership.mp4 (145.91 MB)

📄 6. Product marketing metrics and measurement of success.mp4 (119.46 MB)

 

    📂  Landing Page Optimization

📄 1. 2025_CXL Slides_Landing Page Optimization.pptx (25.39 MB)

📄 1. Landing Page Optimization.mp4 (37.41 MB)

📄 10. Qualitative Research Methods.mp4 (1.27 GB)

📄 11. The Structure and Components of an Effective Landing Page.mp4 (844.25 MB)

📄 12. Bonus- Tips for Optimizing Landing Page Copy.mp4 (989.73 MB)

📄 12.1 CXL Feed 034 – Paul Boag – Simplify your language to drive conversion.mp4 (1.30 GB)

📄 13. LPO Session- Oatstanding.mp4 (924.92 MB)

📄 13.1 2025_CXL Slides_Landing Page Optimization.pptx (16.64 MB)

📄 14. LPO Session- Ranking Raccoon.mp4 (1.04 GB)

📄 15. LPO Session- Pest Solutions.mp4 (983.04 MB)

📄 16. LPO Session- Omnisend.mp4 (921.93 MB)

📄 2. Course Introduction.mp4 (251.23 MB)

📄 3. The Characteristics of an Effective Landing Page.mp4 (643.28 MB)

📄 4. LPO Process High Level Overview.mp4 (560.47 MB)

📄 5. Fast and Slow thinking- Basic Behavioural Psychology.mp4 (605.97 MB)

📄 6. Awareness Levels and Conversion Goals.mp4 (477.33 MB)

📄 7. User Friction- How it Affects the Landing Page Experience & Performance.mp4 (757.65 MB)

📄 8. Overall Approach to LPO Research.mp4 (632.81 MB)

📄 9. Quantitative Research Using GA4 – Page Speed Insights.mp4 (1.01 GB)

📄 CXL Feed 014_Predictive AI analysis.mp4 (1.69 GB)

 

    📂  Learning and Memory

📄 1. Psychology of Learning – CXL – app.cxl.com.pdf (599.54 KB)

📄 2. Psychology of Memory – CXL – app.cxl.com.pdf (283.59 KB)

 

    📂  LinkedIn Experimentation

📄 1. Importance of Experimentation and Testing in LinkedIn Ads – what you unlock from testing..mp4 (36.55 MB)

📄 10. Best practices for ad copy and creative.mp4 (45.46 MB)

📄 11. Testing different objective options.mp4 (52.70 MB)

📄 12. How to test ad formats and variations.mp4 (53.09 MB)

📄 13. Understanding bidding on LinkedIn.mp4 (25.33 MB)

📄 14. Monitoring campaign performance and key metrics.mp4 (62.50 MB)

📄 15. Analyzing trends and identifying areas for improvement.mp4 (33.31 MB)

📄 16. Optimizing bids, budgets, and frequency.mp4 (75.38 MB)

📄 17. Conversion tracking and attribution analysis.mp4 (70.50 MB)

📄 18. Iterating and refining strategies based on data analysis.mp4 (63.36 MB)

📄 19. Scaling limitations and recognizing signs of diminishing returns.mp4 (44.46 MB)

📄 2. Designing a Structured Experimentation Framework.mp4 (34.96 MB)

📄 20. Additional levers available to scale Linkedin ad success.mp4 (23.70 MB)

📄 21. Setting up tracking mechanisms and pixels.mp4 (39.52 MB)

📄 22 .Analyzing campaign data and generating reports.mp4 (84.17 MB)

📄 23. Presenting insights and recommendations to stakeholders.mp4 (110.74 MB)

📄 3. Identifying key metrics and performance indicators.mp4 (30.16 MB)

📄 4. A-B testing and multivariate testing strategies.mp4 (31.90 MB)

📄 5. Evaluating results from testing.mp4 (81.17 MB)

📄 6. Testing audiences with native Linkedin targeting.mp4 (59.45 MB)

📄 7. Exclusions and how to negatively target.mp4 (32.77 MB)

📄 8. Using your own data to target on LinkedIn..mp4 (20.10 MB)

📄 9. Analyzing advanced demographic breakdowns in tests.mp4 (34.60 MB)

📄 CXL slides – Linkedin Experimentation.pptx (11.43 MB)

 

    📂  Marketing Analytics Minidegree

•       📂  Google Analytics
•         📂  1. Google Analytics 4 for beginners
•           📄 1. Google Analytics 4 for beginners.mp4 (38.52 MB)
•           📄 10. Reports Snapshot; Realtime.mp4 (42.52 MB)
•           📄 11. Acquisition Reports.mp4 (15.87 MB)
•           📄 12. User Acquisition.mp4 (33.55 MB)
•           📄 13. Hidden Features in the UI.mp4 (64.18 MB)
•           📄 14. Default Channel Group.mp4 (46.54 MB)
•           📄 15. Traffic Acquisition.mp4 (28.69 MB)
•           📄 16. More Segmenting Features.mp4 (54.49 MB)
•           📄 17. Customization.mp4 (50.33 MB)
•           📄 18. Acquisition Overview Report.mp4 (41.88 MB)
•           📄 19. Wrapping Up Acquisition Reports.mp4 (19.74 MB)
•           📄 2. Course Introduction.mp4 (104.35 MB)
•           📄 20. Engagement Reports.mp4 (31.01 MB)
•           📄 21. Engagement Overview Report.mp4 (37.65 MB)
•           📄 22. Landing Page Report – Part 1.mp4 (44.11 MB)
•           📄 23. Landing Page Report – Part 2.mp4 (59.79 MB)
•           📄 24. Landing Page Report – Part 3.mp4 (24.51 MB)
•           📄 25. Pages and Screens – Part 1.mp4 (85.89 MB)
•           📄 26. Pages and Screens – Part 2.mp4 (45.44 MB)
•           📄 27. Events – Part 1.mp4 (63.09 MB)
•           📄 28. Events – Part 2.mp4 (70.81 MB)
•           📄 29. Conversions.mp4 (65.03 MB)
•           📄 3. GA4 Event Types.mp4 (37.81 MB)
•           📄 30. Wrapping Up Engagement Reports.mp4 (21.41 MB)
•           📄 31. Other Reports in GA4.mp4 (19.81 MB)
•           📄 32. Ecommerce Background.mp4 (38.16 MB)
•           📄 33. Monetization Reports.mp4 (56.03 MB)
•           📄 34. Retention – User Reports.mp4 (83.79 MB)
•           📄 35. Advertising.mp4 (82.79 MB)
•           📄 36. Explorations – Part 1.mp4 (70.00 MB)
•           📄 37. Explorations – Part 2.mp4 (56.90 MB)
•           📄 38. Course Wrap-up.mp4 (16.95 MB)
•           📄 4. Getting Started.mp4 (32.90 MB)
•           📄 5. GA4 Properties We’ll Use.mp4 (27.61 MB)
•           📄 6. Google Merchandise Store.mp4 (17.88 MB)
•           📄 7. Home Screen – a customizable dashboard.mp4 (25.74 MB)
•           📄 8. Insights.mp4 (27.53 MB)
•           📄 9. Definitions –Sessions and Users.mp4 (24.73 MB)
•           📄 GA4 Intro Course – CXL – All lessons.pptx (8.42 MB)
•         📂  2. Preparing for your GA4 Implementation
•           📄 1. Preparing for your GA4 Implementation.mp4 (15.12 MB)
•           📄 2. Identify the Correct Stakeholders.mp4 (85.60 MB)
•           📄 3. Document Your Business Goals.mp4 (191.77 MB)
•           📄 4. Review Your Current Implementation.mp4 (28.35 MB)
•           📄 5. Design Your New Implementation.mp4 (588.43 MB)
•           📄 6. Build the Data Layer.mp4 (142.68 MB)
•           📄 7. Implement, QA and Launch!.mp4 (53.49 MB)
•           📄 GA4 Pre-implementation – CXL Slide Deck Template 2022.pptx (5.43 MB)
•         📂  3. GA4 Intermediate
•           📄 1. GA4 Intermediate.mp4 (49.10 MB)
•           📄 10. GA4 Enhanced Measurement Events.mp4 (22.46 MB)
•           📄 11. Custom Definitions.mp4 (78.20 MB)
•           📄 12. Data Settings – Part 1.mp4 (64.79 MB)
•           📄 13. Data Settings – Part 2.mp4 (37.79 MB)
•           📄 14. Product Links – Part 1.mp4 (55.83 MB)
•           📄 15. Product Links – Part 2.mp4 (76.21 MB)
•           📄 16. GA4 Admin – Other Settings.mp4 (74.76 MB)
•           📄 17. The Library.mp4 (61.49 MB)
•           📄 18. New Reports and Collections.mp4 (68.45 MB)
•           📄 19. Customizing Reports.mp4 (62.31 MB)
•           📄 20. Audiences.mp4 (82.61 MB)
•           📄 21. Explorations.mp4 (103.01 MB)
•           📄 22. The Network Tab.mp4 (91.90 MB)
•           📄 23. More Chrome Extensions.mp4 (140.00 MB)
•           📄 24. DebugView.mp4 (236.66 MB)
•           📄 25. From scratch (ish).mp4 (80.51 MB)
•           📄 26. WordPress Example.mp4 (112.85 MB)
•           📄 27. Let’s Buy a GoPro!.mp4 (111.22 MB)
•           📄 28. Custom Events.mp4 (79.73 MB)
•           📄 29. Sources of events.mp4 (63.08 MB)
•           📄 3. Creating a GA4 property.mp4 (21.88 MB)
•           📄 30. GTM Events.mp4 (26.53 MB)
•           📄 31. Conversions.mp4 (137.53 MB)
•           📄 4. Adding GA4 tracking.mp4 (97.29 MB)
•           📄 5. Adding GA4 to WordPress.mp4 (85.93 MB)
•           📄 6. Google Tag Admin Settings.mp4 (89.10 MB)
•           📄 7. Google Tag Part 2 – “Main” Settings.mp4 (143.44 MB)
•           📄 8. Google Tag Part 3 – IP and Dev Filters.mp4 (69.58 MB)
•           📄 9. Google Tag Part 4 – Remaining Settings.mp4 (46.28 MB)
•           📄 CXL Slide Deck – GA4 Intermediate.pptx (25.72 MB)
•           📄 Course Introduction2. .mp4 (30.16 MB)
•         📂  4. GA4 Audit
•           📄 1. Introduction to Digital Analytics Audits.mp4 (215.57 MB)
•           📄 10. Data Stream Settings.mp4 (80.85 MB)
•           📄 11. Configuring and Validating Events.mp4 (12.91 MB)
•           📄 12. User ID and Cross-Device tracking.mp4 (10.04 MB)
•           📄 13. Customization of Reports & Exploration reports.mp4 (91.70 MB)
•           📄 14. Excluding Some Data (internal traffic).mp4 (60.38 MB)
•           📄 15. AI Audit Tools Showcase.mp4 (130.65 MB)
•           📄 16. GA4 Integrations.mp4 (46.23 MB)
•           📄 17. Privacy & Compliance Audit – Privacy Settings in GA4.mp4 (130.12 MB)
•           📄 18. PII and GA4.mp4 (65.53 MB)
•           📄 19. Auditing User Consent and Opt-out Settings.mp4 (100.76 MB)
•           📄 2. Key aspects of data quality.mp4 (68.27 MB)
•           📄 20. Tool showcase- Monitoring Your Martech Stack.mp4 (85.56 MB)
•           📄 21. Prioritizing Audit Findings (Eisenhower matrix concept).mp4 (20.33 MB)
•           📄 22. Establishing Monitoring or an Audit Calendar.mp4 (10.83 MB)
•           📄 23. Course Wrap-Up.mp4 (37.31 MB)
•           📄 3. Overview of Common Data Quality Issues.mp4 (578.21 MB)
•           📄 4. Tracking Code Presence (site crawl).mp4 (157.29 MB)
•           📄 5. Events and Parameters.mp4 (100.96 MB)
•           📄 6. Integrity Checks.mp4 (60.20 MB)
•           📄 7. Testing User Scenarios.mp4 (114.87 MB)
•           📄 8. Set Up and Configuration Audit.mp4 (81.10 MB)
•           📄 9. Property Settings.mp4 (68.67 MB)
•           📄 CXL Slides_GA4 Audit.pptx (11.46 MB)
•           📄 GA4 Audit Checklist Master CUL.xlsx (98.98 KB)
•           📄 GA4 SDR Template – CUL.xlsx (68.93 KB)
•           📄 Questions for a GA4 Audit and Implementation.docx (46.51 KB)
•         📂  5. Special Topics in GTM for GA4
•           📄 1. Special Topics in GTM for GA4.mp4 (16.13 MB)
•           📄 2. Data Layers and the Google Tag.mp4 (558.97 MB)
•           📄 3. GA4 Configuration Tags in GA4-GTM.mp4 (169.95 MB)
•           📄 4. Approaches to capturing click events in GA4.mp4 (441.27 MB)
•           📄 5. Tracking components from external vendors.mp4 (328.84 MB)
•           📄 6. The power and limitations of GTM zones.mp4 (276.27 MB)
•           📄 Special Topics in GTM for GA4 – CXL Slide Deck Template 2022.pptx (2.89 MB)
•         📂  6. BigQuery and GA4
•           📄 1. Course Introduction.mp4 (26.47 MB)
•           📄 2. GA4’s data model.mp4 (56.74 MB)
•           📄 3. Linking GA4 to BigQuery.mp4 (28.84 MB)
•           📄 4. SQL basics.mp4 (85.38 MB)
•           📄 5. Getting A-B test data into GA4 and BigQuery.mp4 (84.78 MB)
•           📄 6. Automating and monitoring with Google Sheets.mp4 (64.76 MB)
•           📄 7. Automating and monitoring with Looker Studio.mp4 (27.04 MB)
•           📄 CXL Slides_BigQuery&GA4.pptx (13.15 MB)
•       📂  Google Tag Manager
•         📂  1. Google Tag Manager for Beginners
•           📄 1. Welcome to Google Tag Manager Basics.mp4 (9.32 MB)
•           📄 10. Preview Mode.mp4 (149.60 MB)
•           📄 11. Workflow.mp4 (72.79 MB)
•           📄 12. Tracking Ecommerce – The Basics.mp4 (342.72 MB)
•           📄 13. Clicks and Times.mp4 (156.80 MB)
•           📄 14. Scroll.mp4 (84.70 MB)
•           📄 15. YouTube Videos.mp4 (201.64 MB)
•           📄 16. Storing Details.mp4 (145.12 MB)
•           📄 17. Reading Details.mp4 (161.76 MB)
•           📄 18. Cross-Domain Measurement.mp4 (111.99 MB)
•           📄 19. Tag Sequencing.mp4 (100.13 MB)
•           📄 2. Your Introduction to Google Tag Manager for Beginners.mp4 (149.21 MB)
•           📄 20. Formatting Variables.mp4 (59.54 MB)
•           📄 21. Wrap Up and Resources.mp4 (209.56 MB)
•           📄 3. Getting Started- Creating Your First Tag.mp4 (133.88 MB)
•           📄 4. Getting Started- Scripts and Pixels.mp4 (156.53 MB)
•           📄 5. Tags.mp4 (116.85 MB)
•           📄 6. Triggers.mp4 (103.00 MB)
•           📄 7. Variables.mp4 (92.96 MB)
•           📄 8. Data Layer.mp4 (83.12 MB)
•           📄 9. Organization.mp4 (212.88 MB)
•           📄 Complete Deck – Welcome to Google Tag Manager for Beginners – 2022.pptx (5.93 MB)
•         📂  2. Advanced Google Tag Manager
•           📄 1. Advanced Google Tag Manager.mp4 (46.68 MB)
•           📄 10. Templates Introduction.mp4 (162.01 MB)
•           📄 11. Build Your Own Custom Template.mp4 (476.33 MB)
•           📄 12. Wrapping Up.mp4 (55.05 MB)
•           📄 2. Welcome to the Course.mp4 (54.76 MB)
•           📄 3. Event Tracking Under The Hood.mp4 (202.22 MB)
•           📄 4. Custom Event Listeners.mp4 (216.95 MB)
•           📄 5. The Tracker Object.mp4 (353.29 MB)
•           📄 6. customTask.mp4 (280.23 MB)
•           📄 7. Enhanced Ecommerce.mp4 (279.39 MB)
•           📄 8. API Outline And Resources.mp4 (196.38 MB)
•           📄 9. Build Your Own API Tool.mp4 (270.02 MB)
•           📄 Advanced-Google-Tag-Manager-combined-PDF.pdf (2.75 MB)
•         📂  3. The Measurement Matrix
•           📄 1. Planning.mp4 (119.41 MB)
•           📄 2. Building.mp4 (83.36 MB)
•           📄 3. Reporting.mp4 (84.29 MB)
•           📄 4. Forecasting.mp4 (102.90 MB)
•           📄 5. Optimizing.mp4 (139.28 MB)
•           📄 The-Measurement-Matrix-combined-PDF.pdf (150.46 KB)
•       📂  Visualization and Attribution
•         📂  1. Excel and Sheets for Marketers
•           📄 1. Excel and Sheets for Marketers.mp4 (46.54 MB)
•           📄 10. Pivot Tables – Filters, Slicers, and Timeline – Sheets.mp4 (72.53 MB)
•           📄 11. Power Tips for Pivot Tables – Excel.mp4 (164.60 MB)
•           📄 12. De-Dup & Text To Columns.mp4 (99.72 MB)
•           📄 13. Vlookup.mp4 (128.64 MB)
•           📄 14. Index and Match.mp4 (65.07 MB)
•           📄 15. XLookup – Excel.mp4 (95.98 MB)
•           📄 16. Sparklines.mp4 (53.26 MB)
•           📄 17. Conditional Formatting.mp4 (86.86 MB)
•           📄 18. String Functions.mp4 (127.16 MB)
•           📄 19. Error Trapping.mp4 (192.25 MB)
•           📄 2. GSC – Sort and Filter.mp4 (114.22 MB)
•           📄 20. Additional Resources.mp4 (102.79 MB)
•           📄 3. SUM – Variations.mp4 (115.76 MB)
•           📄 4. COUNT – Variations.mp4 (42.13 MB)
•           📄 5. Tables and Calculated Columns.mp4 (68.95 MB)
•           📄 6. Pivot Tables – Set Up – Sheets.mp4 (52.25 MB)
•           📄 7. Pivot Tables – Set Up – Excel.mp4 (96.90 MB)
•           📄 8. Pivot Tables – Calculated Fields.mp4 (48.97 MB)
•           📄 9. Pivot Tables – Filters, Slicers, and Timeline – Excel.mp4 (69.62 MB)
•           📄 E4M Lesson 11 – adjusted data from GA-Merch-Store (1).xlsx (127.29 KB)
•           📄 E4M Lesson 11 – adjusted data from GA-Merch-Store.xlsx (127.29 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (1).xlsx (192.01 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (10).xlsx (192.01 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (2).xlsx (214.35 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (3).xlsx (192.01 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (4).xlsx (214.35 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (5).xlsx (192.01 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (6).xlsx (214.35 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (7).xlsx (214.35 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (8).xlsx (192.01 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store (9).xlsx (214.35 KB)
•           📄 E4M Lesson 14 – adjusted data from GA-Merch-Store.xlsx (214.35 KB)
•           📄 E4M Lesson 15 – String (text) functions.xlsx (24.00 KB)
•           📄 E4M Lesson 16 – Error Trapping (1).xlsx (14.36 KB)
•           📄 E4M Lesson 16 – Error Trapping (2).xlsx (7.44 KB)
•           📄 E4M Lesson 16 – Error Trapping.xlsx (7.44 KB)
•           📄 E4M Lesson 3 – Excel – SAS GSC data (1).xlsx (102.54 KB)
•           📄 E4M Lesson 3 – Excel – SAS GSC data.xlsx (102.54 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data (1).xlsx (100.04 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data (2).xlsx (100.04 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data (3).xlsx (100.04 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data (4).xlsx (100.04 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data (5).xlsx (100.04 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data (6).xlsx (100.04 KB)
•           📄 E4M Lesson 5E – Excel – SAS GSC data.xlsx (100.04 KB)
•           📄 E4M Lesson 5S – Sheets – SAS GSC data (1).xlsx (114.40 KB)
•           📄 E4M Lesson 5S – Sheets – SAS GSC data (2).xlsx (114.40 KB)
•           📄 E4M Lesson 5S – Sheets – SAS GSC data (3).xlsx (114.40 KB)
•           📄 E4M Lesson 5S – Sheets – SAS GSC data (4).xlsx (114.40 KB)
•           📄 E4M Lesson 5S – Sheets – SAS GSC data.xlsx (114.39 KB)
•           📄 E4M Lesson 7 – Sheets – SAS GSC data.xlsx (121.30 KB)
•           📄 E4M-Lesson-12E-adjusted-data-from-GA-Merch-Store-1.xlsx (170.38 KB)
•           📄 E4M-Lesson-13-adjusted-data-from-GA-Merch-Store.xlsx (213.87 KB)
•           📄 E4M-Lesson-14-adjusted-data-from-GA-Merch-Store.xlsx (214.35 KB)
•           📄 E4M-Lesson-15-String-text-functions.xlsx (24.00 KB)
•           📄 E4M-Lesson-16-Error-Trapping.xlsx (14.36 KB)
•           📄 E4M-Lesson-2-Excel-SAS-GSC-data.xlsx (102.16 KB)
•           📄 E4M-Lesson-3-Excel-SAS-GSC-data.xlsx (102.54 KB)
•           📄 E4M-Lesson-4-Excel-SAS-GSC-data.xlsx (99.20 KB)
•           📄 E4M-Lesson-5E-Excel-SAS-GSC-data.xlsx (100.04 KB)
•           📄 E4M-Lesson-6-Excel-SAS-GSC-data.xlsx (104.82 KB)
•           📄 E4M-Lesson-7-Excel-SAS-GSC-data.xlsx (115.93 KB)
•           📄 E4M-Lesson-8-Excel-SAS-GSC-data.xlsx (102.11 KB)
•           📄 E4M-Lesson-9-adjusted-data-from-GA-Merch-Store.xlsx (172.48 KB)
•           📄 Excel-for-Marketers-combined-PDF.pdf (3.05 MB)
•         📂  2. Transactional Data Analysis
•           📄 1. Transactional Data Analysis.mp4 (22.91 MB)
•           📄 10. The “Class Of” Analysis.mp4 (164.32 MB)
•           📄 11. Promotions.mp4 (104.57 MB)
•           📄 12. Telling The Story.mp4 (107.55 MB)
•           📄 2. Data Structure.mp4 (129.43 MB)
•           📄 3. Rebuy Rates.mp4 (124.42 MB)
•           📄 4. New + Reactivated Buyers.mp4 (94.42 MB)
•           📄 5. Customer Spend.mp4 (120.45 MB)
•           📄 6. Forecasting.mp4 (133.72 MB)
•           📄 7. Marketing Channels.mp4 (126.70 MB)
•           📄 8. Welcome Programs.mp4 (139.86 MB)
•           📄 9. The Comp Segment Table.mp4 (160.41 MB)
•           📄 CXL Slides_Transactional Data Analysis.pptx (19.81 MB)
•         📂  3. Data Presentation and Visualization
•           📄 1. Data Presentation and Visualization.mp4 (36.31 MB)
•           📄 10. Data Visualization- Sparklines and Small Multiples.mp4 (62.42 MB)
•           📄 11. Data Visualization- Text as a visualization.mp4 (60.66 MB)
•           📄 12. Data Visualization- Heatmaps.mp4 (63.85 MB)
•           📄 13. Data Visualization- Scatterplots.mp4 (46.82 MB)
•           📄 14. Data Visualization- Specialty Charts and Chart Elements.mp4 (110.38 MB)
•           📄 15. Data Visualization- Cautionary Charts and Bad Practices.mp4 (119.21 MB)
•           📄 16. Data Visualization- Dashboard Considerations.mp4 (80.78 MB)
•           📄 17. Data Visualization- Data Visualization Resources.mp4 (62.33 MB)
•           📄 18. Data Storytelling- The Power of Narrative.mp4 (117.24 MB)
•           📄 19. Data Storytelling- Know Your Audience, Know Your Goal..mp4 (113.77 MB)
•           📄 2. Communication overview.mp4 (81.33 MB)
•           📄 20. Data Storytelling- Establishing a Narrative (and a Flow).mp4 (71.02 MB)
•           📄 21. Data Storytelling- McKinsey Titles and Reinforcing Content.mp4 (75.83 MB)
•           📄 22. Data Storytelling- Data Visualization Tips Apply!.mp4 (62.33 MB)
•           📄 23. Data Storytelling- Kill the Bullets and Limit the Text.mp4 (96.86 MB)
•           📄 24. Data Storytelling- Presentations vs. Documents.mp4 (91.96 MB)
•           📄 25. Data Storytelling- Compelling Imagery.mp4 (134.83 MB)
•           📄 26. Data Storytelling- Editing and Rehearsal.mp4 (65.67 MB)
•           📄 27. Data Storytelling- Review and Resources for Learning More.mp4 (40.33 MB)
•           📄 3. Overview- The brain science of communication.mp4 (121.77 MB)
•           📄 4. Overview- The Cognitive Load of Pie Charts.mp4 (66.55 MB)
•           📄 5. Data Visualization- Maximizing the Data-Pixel Ratio.mp4 (105.20 MB)
•           📄 6. Data Visualization- Using Color Sparingly.mp4 (79.69 MB)
•           📄 7. Data Visualization- The Importance of the Axes.mp4 (108.92 MB)
•           📄 8. Data Visualization- Horizontal Bar Charts for Comparing Categories.mp4 (81.95 MB)
•           📄 9. Data Visualization- Line Charts for Visualizing Time-Series.mp4 (50.62 MB)
•           📄 Data-presentation-combined-PDF.pdf (15.96 MB)
•         📂  4. Attribution
•           📄 1. Attribution.mp4 (22.24 MB)
•           📄 10. Tactics – PPC.mp4 (47.05 MB)
•           📄 11. Tactics – SEO.mp4 (40.15 MB)
•           📄 12. Tactics – Display.mp4 (64.88 MB)
•           📄 13. Tactics – Affiliates.mp4 (58.47 MB)
•           📄 14. Tactics – Email.mp4 (50.02 MB)
•           📄 15. Tactics – TV.mp4 (32.32 MB)
•           📄 16. Tactics – Direct mail.mp4 (38.87 MB)
•           📄 17. Strategic Application – Customer Journey Analysis.mp4 (49.84 MB)
•           📄 18. Strategic application – Value of Brand.mp4 (49.95 MB)
•           📄 19. Strategic Application – Life Time Value.mp4 (65.04 MB)
•           📄 2. What is marketing attribution..mp4 (44.99 MB)
•           📄 20. Strategic Application – Customer Data – Individuals.mp4 (26.53 MB)
•           📄 21. Strategic Application – Value of Visitor.mp4 (29.26 MB)
•           📄 3. Attribution in the marketplace.mp4 (40.88 MB)
•           📄 4. Attribution – Not just Online.mp4 (40.27 MB)
•           📄 5. How to use Attribution.mp4 (27.52 MB)
•           📄 6. Do you need Attribution..mp4 (43.74 MB)
•           📄 7. Attribution Models.mp4 (187.65 MB)
•           📄 8. What Data is needed.mp4 (118.12 MB)
•           📄 9. Tactics – CRO.mp4 (26.64 MB)
•           📄 CXL-Attribution-course-Attribution-types-min-1.pdf (174.15 KB)

 

    📂  Messaging

📄 1. Product messaging, human attention and human needs.mp4 (311.55 MB)

📄 2. How to approach messaging in layers and lenses.mp4 (481.89 MB)

📄 3. How to confidently architect your messaging.mp4 (339.85 MB)

📄 4. How to create your messaging canvas.mp4 (332.37 MB)

📄 5. Enable, empower and evangelize.mp4 (345.01 MB)

📄 CXL Slides_Messaging.pdf (2.42 MB)

📄 Miro-messaging-frameworks-board.pdf (603.33 KB)

 

    📂  Nonconscious Motivation

📄 1. Dual Process Theory.mp4 (52.42 MB)

📄 10. Scarcity.mp4 (61.72 MB)

📄 11. Unity – The New 7th Principle.mp4 (70.49 MB)

📄 12. Lessons from “Pre-suasion”.mp4 (85.20 MB)

📄 2. Liking.mp4 (34.37 MB)

📄 3. Social Proof.mp4 (63.00 MB)

📄 4. Social Proof Case Study_ Which Kind Increases Perception and Recall – CXL – app.cxl.com.pdf (2.26 MB)

📄 5. Event Video- Social Proof Power Plays.mp4 (284.16 MB)

📄 6. Authority.mp4 (68.95 MB)

📄 7. Authority Case Study_ Credibility Effects of a ‘Human Authority Image’ on an Agency Website _ – app.cxl.com.pdf (777.30 KB)

📄 8. Reciprocity.mp4 (67.14 MB)

📄 9. Commitment and Consistency.mp4 (66.37 MB)

 

    📂  On-Page, On-Site & Programmatic SEO

📄 1. Intro- What does on-site SEO encompass..mp4 (102.74 MB)

📄 10. Programmatic SEO.mp4 (122.42 MB)

📄 11. International & Multilingual SEO.mp4 (205.82 MB)

📄 2. AI & Quality Content.mp4 (106.34 MB)

📄 240308_CXL_Slides_On-Site and Programmatic SEO.pptx (39.15 MB)

📄 3. E-E-A-T.mp4 (92.06 MB)

📄 4. Leveling Up Your Content Quality.mp4 (110.61 MB)

📄 5. Competitive Content via SERP Analysis & Content Briefs.mp4 (162.73 MB)

📄 6. Bonus- Content Briefs Walkthrough.mp4 (269.49 MB)

📄 7. Topic Clustering & Information Architecture.mp4 (140.04 MB)

📄 8. Internal Linking.mp4 (50.77 MB)

📄 9. SEO testing & content refreshes.mp4 (64.36 MB)

 

    📂  Partner & Customer Marketing

📄 1. What is partner marketing..mp4 (216.45 MB)

📄 2. How to work with partners.mp4 (409.61 MB)

📄 3. Partner marketing tactics and strategies.mp4 (211.95 MB)

📄 4. The partner marketing role-team.mp4 (193.72 MB)

📄 5. Course review.mp4 (134.09 MB)

📄 CXL Partner Marketing Course Resource_ Partner Score.xlsx (112.37 KB)

📄 Partner-marketing-combined-PDF.pdf (2.33 MB)

 

    📂  People & Psychology

📄 1. Sales psychology with Cialdini.mp4 (54.20 MB)

📄 10. Action – CXL – app.cxl.com.pdf (970.32 KB)

📄 11. E-Commerce Case Study_ Value Perceptions and Image Size – CXL – app.cxl.com.pdf (1.11 MB)

📄 2. Behaviorism with BJ Fogg.mp4 (27.46 MB)

📄 3. Neuromarketing basics – CXL – app.cxl.com.pdf (2.23 MB)

📄 4. Cognitive biases – CXL – app.cxl.com.pdf (577.84 KB)

📄 5. Source and Identity – CXL – app.cxl.com.pdf (2.16 MB)

📄 6. Perceptions – CXL – app.cxl.com.pdf (2.55 MB)

📄 7. Classifications – CXL – app.cxl.com.pdf (2.44 MB)

📄 8. Emotion & Trust – CXL – app.cxl.com.pdf (2.07 MB)

📄 9. Decision-making – CXL – app.cxl.com.pdf (2.26 MB)

 

    📂  Personalization for Ecommerce

📄 1. Personalization for Ecommerce.mp4 (11.96 MB)

📄 2. The Benefits of Personalization.mp4 (87.10 MB)

📄 3. Measurement.mp4 (73.58 MB)

📄 4. Segmentation.mp4 (153.51 MB)

📄 5. Starting the conversation- Getting to know your user.mp4 (145.57 MB)

📄 6. Continuing the conversation.mp4 (121.87 MB)

📄 7. The thank you page.mp4 (100.47 MB)

📄 8. What happens next. How to get the user to come back for another date..mp4 (68.20 MB)

📄 9. The Big Picture.mp4 (101.70 MB)

📄 Ecommerce Personalization.pptx (23.27 MB)

 

    📂  Personalizing for Conversion

📄 1. What is Personalization..mp4 (283.02 MB)

📄 2. Customer Segmentation & Deciding What to Optimize for.mp4 (326.75 MB)

📄 3. Deciding What to Personalize- Approaches to Creating Creative.mp4 (376.79 MB)

📄 4. A-B & MVT Testing to Enable Personalization.mp4 (271.09 MB)

📄 5. B2C Personalization.mp4 (329.86 MB)

📄 6. B2B Personalization.mp4 (289.55 MB)

📄 7. How to Bring to Life into your Business.mp4 (223.57 MB)

 

    📂  Positioning

📄 1. Positioning.mp4 (23.50 MB)

📄 1.1 CXL Positioning – Slide Deck.pdf (3.98 MB)

📄 2. The 8 Elements of Your Positioning Story.mp4 (116.12 MB)

📄 2.1 BD-MarketofOne-Framework.pdf (727.30 KB)

📄 3. How to Identify Your best Customers.mp4 (82.05 MB)

📄 3.1 Best Customer Worksheet – Positioning Template.xlsx (34.33 KB)

📄 4. How to Mine Your Best Customers for Effective Positioning.mp4 (54.98 MB)

📄 4.1 CXL Feed 016 – Eden Bidani – Write better than AI.mp4 (782.61 MB)

📄 4.2 Customer Interview Spreadsheet.xlsx (10.61 KB)

📄 5. How to Identify Your Demand Type.mp4 (69.76 MB)

📄 6. How to Identify a Compelling Change, Stakes & Villain.mp4 (92.08 MB)

📄 6.1 Best_sales_deck_ever.pdf (1.70 MB)

📄 7. How to Craft an Effective Promised Land & ID Your Superpowers, and Harvest Compelling Proof.mp4 (69.38 MB)

📄 8. How to Create a Memorable Simple Promise.mp4 (87.63 MB)

📄 9. How to Test Your Positioning Story and Roll It Out to Dominate Your Market.mp4 (109.16 MB)

 

    📂  Positioning & Company Storytelling

📄 1. Stories Convey Meaning.mp4 (68.85 MB)

📄 2. How to craft a compelling brand story.mp4 (78.82 MB)

📄 3. Positioning vs. Messaging vs. Value Proposition.mp4 (39.28 MB)

📄 4. Understand the elements of your positioning strategy.mp4 (52.78 MB)

📄 5. Your Differentiation Strategy.mp4 (28.84 MB)

📄 6. How to craft effective messaging.mp4 (30.74 MB)

📄 7. Translate your positioning into a sales play.mp4 (31.79 MB)

📄 Positioning _ Company Storytelling-PDF.pdf (2.22 MB)

 

    📂  Pricing & Packaging

📄 1. Pricing’s Importance and an Introduction to Value Based Pricing.mp4 (202.20 MB)

📄 2. Pricing Research Methods.mp4 (342.75 MB)

📄 3. Pricing Personas and Applying Pricing Research Methods.mp4 (192.50 MB)

📄 4. Packaging and Value Metrics.mp4 (258.23 MB)

📄 5. Who owns pricing and how to change pricing.mp4 (145.97 MB)

📄 6. Localization, Billing Systems, and discounts – oh my.mp4 (177.68 MB)

📄 Price-Intelligently-SaaS-Pricing-Strategy.pdf (2.52 MB)

📄 Pricing and packaging – Course Slide Deck – 07_01_21 10_40AM.pptx (12.43 MB)

 

    📂  Product Analytics

📄 1. Product Analytics.mp4 (23.17 MB)

📄 1.1 Product-Analytics_combined-PDF.pdf (5.22 MB)

📄 2. Introduction to product analytics.mp4 (494.73 MB)

📄 3. Data collection done right.mp4 (508.08 MB)

📄 3.1 Resources.txt (668.00 B)

📄 4. Analysis tools.mp4 (449.33 MB)

📄 4.1 lesson3_tool-comparison_template.xlsx (7.19 KB)

📄 4.2 Article.txt (43.00 B)

📄 5. Core metrics.mp4 (222.72 MB)

📄 5.1 Resources.txt (394.00 B)

📄 6. User & cohort analysis.mp4 (374.43 MB)

📄 6.1 Resources.txt (400.00 B)

📄 7. Common questions & challenges.mp4 (389.12 MB)

📄 8. Reporting on and monitoring product metrics.mp4 (513.85 MB)

📄 8.1 Resources.txt (479.00 B)

📄 9. Tie it all together.mp4 (450.68 MB)

📄 9.1 lesson8_business_case.xlsx (32.15 KB)

 

    📂  Product Launches

📄 1. Product Launches.mp4 (59.86 MB)

📄 2. The Types of Product Launches.mp4 (255.71 MB)

📄 2025_CXL Slides_Product Launches.pptx (5.07 MB)

📄 3. How To Set The Right Launch Goals.mp4 (130.38 MB)

📄 4. How To Develop a Go-To-Market Strategy.mp4 (401.35 MB)

📄 5. How To Execute a Successful Launch.mp4 (223.91 MB)

📄 6. How To Measure the Success of Your Launch.mp4 (145.39 MB)

 

    📂  Product Marketing Minidegree

📄 Product Marketing Minidegree – CXL – app.cxl.com.pdf (157.95 KB)

📄 Read Me.txt (71.00 B)

 

    📂  Promotional Events for Ecommerce

📄 1. The calendar- The big picture strategy for your promotions.mp4 (213.69 MB)

📄 2. The offer- The engine of an effective promotion.mp4 (125.27 MB)

📄 3. The ads- Maximizing impact with paid promotion.mp4 (101.68 MB)

📄 4. The emails and texts- Your main source of profit.mp4 (93.92 MB)

📄 5. The execution- Mobilizing your team for your promotion.mp4 (97.52 MB)

📄 CXL Slides – Promotional Events.pptx (12.54 MB)

📄 Promotional Offer Builder Template For Unit Economics.xlsx (54.23 KB)

📄 Sample Promotional Event Brief.docx (8.24 KB)

 

    📂  Radical Differentiation

📄 1. Radical Differentiation.mp4 (22.42 MB)

📄 10. Radical differentiation – achieving congruence.mp4 (108.32 MB)

📄 11. Message – how to tell a story that your market gets and remembers.mp4 (71.32 MB)

📄 12. The Jolt – making your market notice you without being sleazy.mp4 (68.50 MB)

📄 13. The Jolt – Become famous.mp4 (83.32 MB)

📄 2. Intro to Radical Differentiation.mp4 (58.93 MB)

📄 3. Mindset.mp4 (117.23 MB)

📄 4. Your life’s strategy.mp4 (73.12 MB)

📄 5. Minimum Viable Market – Going beyond demographics.mp4 (83.09 MB)

📄 6. Minimum Viable Market – The laziest way to identify it.mp4 (70.52 MB)

📄 7. Minimum Viable Market – committing to ONE portion of the market.mp4 (80.34 MB)

📄 8. The Monster – mobilizing people without being sleazy.mp4 (69.91 MB)

📄 9. Radical differentiation – becoming the -only-.mp4 (89.00 MB)

📄 Radical Differentiation – CXL – Template.xlsx (98.97 KB)

📄 Radical Differentiation – CXL – Worksheet.docx (528.78 KB)

📄 Radical-differentiation-lesson-combined.pdf (4.76 MB)

 

    📂  SEO Link Building

📄 1. SEO Link Building.mp4 (15.31 MB)

📄 10. How to become a content contributor (part 1)- Quotes and interviews.mp4 (262.85 MB)

📄 11. How to become a successful content contributor (part 2)- Guest blogging.mp4 (156.20 MB)

📄 12. How to earn quality backlinks by “upcycling” content.mp4 (148.86 MB)

📄 13. How to build free tools to earn quality backlinks.mp4 (148.52 MB)

📄 14. How to build quality backlinks using directories.mp4 (68.33 MB)

📄 15. How to build quality backlinks with listicles.mp4 (84.10 MB)

📄 2. Introduction to link building.mp4 (186.79 MB)

📄 3. How to set up a successful link building campaign- Goals.mp4 (123.81 MB)

📄 4. How to set up a successful link building campaign- Content creation.mp4 (267.01 MB)

📄 5. How to set up a successful link building campaign- Prospecting.mp4 (232.45 MB)

📄 6. How to set up a successful link building campaign- Outreach.mp4 (198.82 MB)

📄 7. How to set up a successful link building campaign- Tracking & measuring.mp4 (121.89 MB)

📄 8. Unlinked brand mentions.mp4 (120.80 MB)

📄 9. How to consistently build contextual links.mp4 (106.24 MB)

📄 SEO-Linkbuilding-combined-PDF.pdf (10.00 MB)

 

    📂  Sales and Customer Success Enablement

📄 1. Intro to Enablement.mp4 (59.93 MB)

📄 10. Gap Analysis.mp4 (49.49 MB)

📄 11. Three Pillars of Enablement Technology.mp4 (47.96 MB)

📄 12. Communicating to the Field.mp4 (77.54 MB)

📄 13. Measuring Enablement.mp4 (77.18 MB)

📄 2. Three Principles of Enablement.mp4 (80.46 MB)

📄 3. The Buyer’s Journey.mp4 (95.10 MB)

📄 4. The Sales Process.mp4 (180.88 MB)

📄 5. Enablement Services.mp4 (115.94 MB)

📄 6. Customer Facing Content.mp4 (63.66 MB)

📄 7. Enablement Content.mp4 (77.84 MB)

📄 8. Training Content for Customer Facing Professionals.mp4 (46.08 MB)

📄 9. Coaching Enablement.mp4 (82.07 MB)

📄 Sales-and-CS-enablement-combined-PDF.pdf (1.19 MB)

 

    📂  Segmentation and Persona Research

📄 1. Course Introduction & Overview.mp4 (110.71 MB)

📄 2. Understanding Segmentation.mp4 (165.65 MB)

📄 3. Segmentation Deep Dives.mp4 (188.74 MB)

📄 4. How to Build Segments.mp4 (122.08 MB)

📄 5. Buyer Personas.mp4 (170.91 MB)

📄 6. Building Personas.mp4 (167.95 MB)

📄 7. Bringing it All Together.mp4 (163.91 MB)

📄 segmentation-and-persona-research-full-course-pdf.pdf (3.00 MB)

 

    📂  Selling on Amazon Perfecting Traffic and Conversions

📄 1. Selling on Amazon- Perfecting Traffic and Conversions.mp4 (14.17 MB)

📄 10. Building analytics to track traffic and conversions.mp4 (77.58 MB)

📄 11. Understanding campaign manager.mp4 (65.56 MB)

📄 12. The differential types of ads- product targeting and keyword targeting, sponsored brand and sponsored display.mp4 (39.29 MB)

📄 13. Launching campaigns.mp4 (54.42 MB)

📄 14. Campaign best practices.mp4 (74.99 MB)

📄 15.The weekly flow.mp4 (98.83 MB)

📄 16. Continuous improvement of conversion and traffic.mp4 (27.97 MB)

📄 2. Understanding Amazon demand capture.mp4 (33.44 MB)

📄 3. The two sides- traffic and conversion.mp4 (41.87 MB)

📄 4. Conversion- the factors that matter in search.mp4 (33.11 MB)

📄 5. Conversion- the factors that matter on the page.mp4 (59.78 MB)

📄 6. Creative split testing.mp4 (43.45 MB)

📄 7. Keyword research through Helium 10.mp4 (84.54 MB)

📄 8. Understanding the purpose of PPC.mp4 (51.11 MB)

📄 9. Tracking organic keyword ranking.mp4 (33.74 MB)

📄 PPC-Workflow-Shared-1.pdf (77.71 KB)

📄 Trivium Analytics Template (make a copy).xlsx (55.04 KB)

📄 Understanding-Amazon-demand-capture-Slide-Deck.pdf (4.56 MB)

 

    📂  Selling on Marketplaces

📄 1. Selling on Marketplaces.mp4 (14.94 MB)

📄 10. On Sending Traffic to the Marketplace.mp4 (52.73 MB)

📄 11. Looking at the Future of Retail.mp4 (44.52 MB)

📄 2. Marketplaces… What and Why..mp4 (225.32 MB)

📄 3. How marketplaces work, whose leading the way, and how to win the game.mp4 (142.93 MB)

📄 4. Consumer shopping habits- directing innovation & adoption.mp4 (99.45 MB)

📄 5. Foundational Components of Marketplace Shopping.mp4 (251.68 MB)

📄 6. Creating Brand Loyalty In A Sea Of Choices.mp4 (134.08 MB)

📄 7. Creating Positive Customer Experience On The Marketplace.mp4 (69.44 MB)

📄 8. How to Grow a Brand with Advertising.mp4 (108.46 MB)

📄 9. Proper Conversion Optimization.mp4 (90.89 MB)

📄 Selling on marketplaces – CXL Slide Deck 2022.pptx (108.22 MB)

 

    📂  Statistics Fundamentals for Testing

📄 1. Statistics Fundamentals for Testing.mp4 (9.25 MB)

📄 10. Statistics trap 3- click rates and conversion rate.mp4 (22.52 MB)

📄 11. Statistics trap 4- Frequentists vs Bayesian test procedures.mp4 (32.84 MB)

📄 2. Sampling- populations, parameters, and statistics.mp4 (20.87 MB)

📄 3. Mean, variance, and standard deviation.mp4 (31.44 MB)

📄 4. Confidence intervals.mp4 (28.25 MB)

📄 5. Statistical significance and the p-value.mp4 (26.02 MB)

📄 6. Statistical power.mp4 (21.99 MB)

📄 7. Sample size and how to calculate it.mp4 (13.32 MB)

📄 8. Statistics trap 1- regression to the mean and sampling error.mp4 (23.24 MB)

📄 9. Statistics trap 2- too many variants.mp4 (23.28 MB)

 

    📂  Statistics for AB testing

📄 1. Statistics for A-B testing.mp4 (29.59 MB)

📄 10. Asking the right questions.mp4 (149.41 MB)

📄 11. Communicating statistical results.mp4 (150.65 MB)

📄 12. Planning an A-B test.mp4 (66.61 MB)

📄 13. Planning an A-B-n test.mp4 (24.57 MB)

📄 14. Planning an A-B test with non-binomial data.mp4 (25.91 MB)

📄 15. Analyzing and presenting test outcomes.mp4 (54.43 MB)

📄 2. Basics of Causal Inference.mp4 (140.23 MB)

📄 2025_CXL Slides_Statistics for A_B Testing.pptx (29.60 MB)

📄 3. Statistical Significance & other estimates.mp4 (154.20 MB)

📄 4. Statistical Power & Sample Size calculations.mp4 (179.04 MB)

📄 5. Multivariate tests.mp4 (157.11 MB)

📄 6. Running concurrent A-B tests.mp4 (145.87 MB)

📄 7. Tests with multiple outcomes.mp4 (77.90 MB)

📄 8. Non-binomial data.mp4 (130.50 MB)

📄 9. Statistics for percentage change.mp4 (87.25 MB)

📄 Revenue Per User Example.xlsx (210.98 KB)

📄 Simple Statistica Calculator.xlsx (9.39 KB)

 

    📂  Stay up-to-date with AI

📄 1. Prepare Your Google Ad Campaigns for AI to Improve Ad Performance.mp4 (31.67 MB)

📄 2. Find Gaps and Improve Conversions for Key Service Pages using AI.mp4 (75.02 MB)

📄 3. Use multi-agent AI prompting to get useful outputs.mp4 (114.82 MB)

📄 4. Prevent AI hallucinations with these prompts.mp4 (83.51 MB)

📄 5. Ground your LLM for Better AI Outputs and Insights.mp4 (113.72 MB)

📄 6. Speed Up Content Ideation with AI Brainstorming.mp4 (133.53 MB)

📄 7. Increase User Research Efficiency with AI.mp4 (91.54 MB)

📄 8. Improve Landing Page Engagement with Predictive AI.mp4 (142.67 MB)

 

    📂  Stay up-to-date with CRO

📄 1. Simplify Your Website Forms to Increase Completion Rates.mp4 (71.55 MB)

📄 10. Win Stakeholders with Your A-B Test Results- Use the 3-Act Storytelling Technique.mp4 (74.34 MB)

📄 11. Optimize Risk Management with Non-Inferiority Tests for Website Changes.mp4 (84.75 MB)

📄 12. Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4 (87.98 MB)

📄 13. Reduce website dropoff caused by load times.mp4 (68.08 MB)

📄 14. Quantity vs Quality in Idea Generation.mp4 (110.41 MB)

📄 15. Increase Web Conversions Without Manipulation Techniques.mp4 (80.85 MB)

📄 16. Improve CRO results and workflow with Microsoft Clarity.mp4 (74.98 MB)

📄 17. Create Better Experiment Metrics With Goal Trees.mp4 (45.41 MB)

📄 18. Balance Test Impact And Effort For Better CRO Results.mp4 (61.31 MB)

📄 19. Make Research Data Work for Website Optimization.mp4 (31.89 MB)

📄 2. Accurately Measure Experiment Gains Through Retesting.mp4 (137.89 MB)

📄 20. Build a Balanced Testing Program- From Quick Wins to Breakthrough Experiments.mp4 (42.52 MB)

📄 21. Generate better test ideas through workshops.mp4 (32.43 MB)

📄 22. Fix Testing Data Issues With This Ecom Goal Tracking Framework.mp4 (36.83 MB)

📄 23. Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.mp4 (47.41 MB)

📄 24. Track Long-Term Test Impact Across The Funnel.mp4 (40.29 MB)

📄 3. Increase Conversion Rates on Low-Traffic Websites.mp4 (92.04 MB)

📄 4. Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4 (90.76 MB)

📄 5. Connect GA4 to BigQuery for Greater Insight and Analysis.mp4 (92.53 MB)

📄 6. Make Your Brainstorm Sessions More Productive with Silent Brainstorming.mp4 (58.76 MB)

📄 7. Pick the Right A-B Test Tools and Avoid Costly Mistakes.mp4 (97.10 MB)

📄 8. Increase Website Engagement with Micro Interactions.mp4 (94.83 MB)

📄 9. Increase Conversion Rates With Simplified Copy.mp4 (93.31 MB)

 

    📂  Stay up-to-date with Ecommerce

📄 1. Track Long-Term Test Impact Across The Funnel.mp4 (40.29 MB)

📄 10. Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4 (90.76 MB)

📄 11. Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4 (87.98 MB)

📄 12. Reduce website dropoff caused by load times.mp4 (68.08 MB)

📄 2. Fix Testing Data Issues With This Ecom Goal Tracking Framework.mp4 (36.83 MB)

📄 3. Increase Customer Retention- Ecom Growth Framework.mp4 (60.98 MB)

📄 4. Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.mp4 (47.41 MB)

📄 5. Retain Loyal Customers with Black Friday Offers.mp4 (117.72 MB)

📄 6. Implement Successful Subscription Models in Ecommerce Business.mp4 (95.33 MB)

📄 7. Reduce Churn With Transparent Cancellation Flows.mp4 (76.91 MB)

📄 8. Write Impactful Price Rise Emails.mp4 (74.70 MB)

📄 9. Turn Subscribers Into Customers with Better Email Welcome Flows.mp4 (134.00 MB)

 

    📂  Storytelling

📄 1. Storytelling.mp4 (17.53 MB)

📄 2. What is – and what is not – storytelling.mp4 (148.34 MB)

📄 3. Introduction to Design Thinking for storytelling.mp4 (65.54 MB)

📄 4. Step one- Empathize.mp4 (104.23 MB)

📄 5. Step two- Defining.mp4 (102.64 MB)

📄 6. Step three- Ideating.mp4 (114.78 MB)

📄 7. Step four- Prototype.mp4 (59.61 MB)

📄 8. Step five- Test.mp4 (110.81 MB)

📄 Storytelling.pdf (1.76 MB)

 

    📂  Technical Content Marketing Minidegree

📄 Read Me.txt (71.00 B)

📄 Technical Content Marketing Minidegree – CXL – app.cxl.com.pdf (135.11 KB)

 

    📂  Unit Economics for Ecommerce

📄 1. Unit Economics for Ecommerce.mp4 (18.48 MB)

📄 10. Improving primary component #3- future purchase behavior.mp4 (69.66 MB)

📄 11. Improving primary component #4- invested capital.mp4 (159.58 MB)

📄 12. Example #1- rising CAC (customer acquisition cost).mp4 (119.61 MB)

📄 13. Example #2- not enough LTV (customer lifetime value).mp4 (89.77 MB)

📄 14. Closing.mp4 (16.17 MB)

📄 2. Introduction to unit economics.mp4 (44.58 MB)

📄 3. How is the unit economic value calculated..mp4 (41.57 MB)

📄 4. Introducing primary component #1- pricing.mp4 (75.50 MB)

📄 5. Introducing primary component #2- margin.mp4 (108.27 MB)

📄 6. Introducing primary component #3- future purchase behavior.mp4 (141.08 MB)

📄 7. Introducing primary component #4- invested capital.mp4 (68.25 MB)

📄 8. Improving primary component #1- pricing.mp4 (142.69 MB)

📄 9. Improving primary component #2- margin.mp4 (109.97 MB)

📄 CXL Slide Deck Template 2022 – Unit Economics.pptx (8.18 MB)

 

    📂  User Research

📄 1. User Research.mp4 (34.44 MB)

📄 2. Why everyone should be doing more user research.mp4 (311.36 MB)

📄 3. How different research techniques will help you answer different questions.mp4 (250.57 MB)

📄 4. Listening to what people say.mp4 (259.31 MB)

📄 5. Watching what people do.mp4 (264.93 MB)

📄 6. How to conduct research with the right people.mp4 (200.43 MB)

📄 7. How to synthesize your research.mp4 (231.72 MB)

📄 8. Creating memorable, useful research deliverables.mp4 (229.90 MB)

📄 9. How To Use AI to Increase Efficiency in Your User Research.mp4 (91.54 MB)

📄 User-research-combined-PDF.pdf (1.96 MB)

 

    📂  User-Centric Marketing

📄 1. User-Centric Marketing.mp4 (64.06 MB)

📄 10. How to get the most from your user research.mp4 (69.83 MB)

📄 11. Involve the user in your campaign design.mp4 (111.80 MB)

📄 12. How to test your campaign’s design with users.mp4 (80.53 MB)

📄 13. Reflect your customer’s mindset with Card Sorting.mp4 (82.91 MB)

📄 14. Ensure website success with a prototype you can test.mp4 (119.17 MB)

📄 15. Testing your websites at scale with unfacilitated usability testing.mp4 (87.59 MB)

📄 16. How to refine your campaigns post launch.mp4 (135.42 MB)

📄 2. Why we need a user-centric approach to marketing.mp4 (104.65 MB)

📄 3. How do we start to adopt a user-centric approach.mp4 (58.63 MB)

📄 4. How to better understand your audience without spending a cent.mp4 (91.57 MB)

📄 5. Building a picture of your audience using surveys.mp4 (95.98 MB)

📄 6. Discover the power of top task analysis.mp4 (117.81 MB)

📄 7. Why and how you should be meeting your audience in person.mp4 (113.53 MB)

📄 8. Customer journey mapping- What is it and why it can help..mp4 (85.10 MB)

📄 9. How to run a customer journey mapping workshop.mp4 (127.78 MB)

📄 CJM-Poster.avif (172.05 KB)

📄 MailChimp-personas.jpg (126.29 KB)

📄 book-cover.jpg (202.69 KB)

📄 cjm-grid.png (100.18 KB)

📄 closed-card-sort.jpg (111.57 KB)

📄 diminishing-returns.jpg (70.09 KB)

📄 google-optimize.jpg (156.33 KB)

📄 how-ab-testing-works.jpg (75.96 KB)

📄 open-card-sort.jpg (108.87 KB)

📄 semantic-differential-survey.jpg (47.61 KB)

📄 serpstat.png (987.40 KB)

📄 split-testing.jpg (44.56 KB)

📄 waiting-room.pdf (549.63 KB)

📄 word-cloud-test.jpg (173.30 KB)

 

    📂  Voice of Customer Data

📄 1. Voice of Customer Data.mp4 (16.17 MB)

📄 2. VoC Research Principles for CRO.mp4 (261.45 MB)

📄 3. Understanding Personas.mp4 (74.58 MB)

📄 4. Perceptions.mp4 (109.97 MB)

📄 5. Behaviors.mp4 (177.52 MB)

📄 6. Motivations & Goals.mp4 (213.20 MB)

📄 7. Anxieties (fears, uncertainties, doubts).mp4 (108.10 MB)

📄 8. Data Processing.mp4 (136.83 MB)

📄 Bonus- Localization.mp4 (77.10 MB)

📄 Bonus- Write Better Than AI by Integrating Voice of The Customer.mp4 (93.07 MB)

📄 CXL Slides_Voice of Customer Data.pptx (60.72 MB)

 

    📂  Working with the Product Team

📄 1. Working with the Product Team.mp4 (24.82 MB)

📄 2. Understanding the Product Organization.mp4 (155.32 MB)

📄 3. Collaborating with the Product Team.mp4 (282.08 MB)

📄 4. Avoiding Conflict with the Product Team.mp4 (244.89 MB)

📄 Working-with-Product-Teams-combined.pdf (1.82 MB)

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