You’ll 10x your strategic marketing brain and:

• Plan your email sequence by mapping out the precise emotional and persuasive triggers you need to pull to bring your reader to the AHA moment she has to experience to say yes→ the moment that convinces her your tool is the right choice
• Use smart audience segmentation so that – when you send them the emails they want – these emails translate into stripe notification pings
• Know what strategies to test and how to test them so you can do a whole lot more winnin’ by running meaningful tests instead of pitting elements against each other like a weird A/B testing version of the Hunger Games
• Sending sales emails that don’t make people hate you and don’t make you feel like a giant sleazeball
• Using the “bag of emails” – a pick-n-mix assortment you didn’t know you were missing, full of cash and loyalty generating email frameworks you can set to work straight away

You’ll 10x your convert-and-persuade copywriting brain by:  

• Gaining access to proven, repeatable frameworks and blueprints that take your copy from meh to whoa-fickin-awesome in a fraction of the time.
• Wave adieu – confidently – to the blank page. To the feeling that you don’t know what to write. And instead, embrace the feeling of confidence – and dare I say, certainty – that can come with feeling like you know what you’re doing by using qualitative research techniques to mine voice of customer data
• Incorporating key psychological triggers and proven formulas that persuasively – and ethically – guide your reader to the yes without sounding like everyone else.