Dain Walker – Personal Branding Kit

WHAT IS PERSONAL BRANDING KIT ALL ABOUT?

This is about you. Your face. Your life. Your reputation. And how the people in your world view you. Whether it’s physical interactions, digital content, or anything in between, the Personal Branding Kit is about unearthing everything you need to know in order to define, focus, and begin to grow your personal brand.

• Learn the strategy frameworks of successful branding.
• Define the followers you want to attract.
• Create a reason for your audience to care about you.

 

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What You’ll Learn In Personal Branding Kit

Intro, Set Up & Housekeeping

• Welcome
• Dain’s story
• Dain’s keynote

Module Outcome

Dain will welcome you with a dopamine burst to sustain you through the branding rollercoaster. Understand the mindset of how to approach the course materials and what you need to hand to get started.

Resources: Frameworks

• 4 Stages of Learning
• Chunking Up and Chunking down
• Values Cheat sheet

Module Outcome

These resources are here to support you throughout your journey. We’ll link them where relevant in each module so you always have them close to hand. These tools can help lend a hand if you get stuck trying to brain dump descriptive words or broaden your brainstorming.

Resources: Branding

• Understanding branding
• Personal VS Business Branding

Module Outcome

This is to introduce you to some common terminology in branding so you don’t get lost in brandinese. Know what branding clearly is and what is isn’t. We also touch on the differences between personal and business brands for those of you with companies connected to your name or who have done business branding before (yep, it’s a different beast altogether!)

Module 1: Setting Intentions

• Exercise 1: Casting Your Future Self

Module Outcome

It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.

Module 2: Define your vibe

• Exercise 2: Personality References

Module Outcome

It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.

Module 3: Craft your voice

• Exercise 3: Extracting your vocabulary

Module Outcome

In this module you’ll pull together descriptive words that paint a picture of what you want your brand’s impact to be. We’ll focus on clarity for communicating emotionally (how you want to make your audience feel), visually (how you want to appear) and conceptually (how you wish to be perceived as). This leaves you with the tools to talk confidently about your brand.

Module 4: Define your dream audience

• Exercise 4: Circling your Dream audience
• Exercise 5: Pressure Test Your Dream Audience
• Exercise 6: Deciding Your Dream Audience
• Exercise 7: Dream Audience Profiles

Module Outcome

Knowing who you are speaking to is a powerful tool in creating a potent personal brand. Increase your impact. Discover how to define, approach, categorise, describe and speak to your audience.

Module 5: Overcome Fear with Credibility

• Exercise 8: Mapping your credibility – part 1
• Exercise 9: Mapping your credibility – part 2
• Exercise 10: Mapping your credibility – part 3

Module Outcome

Putting your face, personality, thoughts and reputation on the line is a scary thought. Personal branding is not for the faint of heart, but having fears and battling imposter syndrome in this unexplored terrain is totally normal. Discover how to overcome this by mapping the things that make you authoritative.

Module 6: Resonate with your audience

• Exercise 11: Mapping your relevance – part 1
• Exercise 12: Mapping your relevance – part 2
• Exercise 13: Mapping your relevance – part 3

Module Outcome

Being credible is only half the job, you also need to be relevant to your audience so your message lands. People don’t care what you’re an expert in if it isn’t significant to their needs. Discover how you’ve changed and overcome in the past, in order to harness your defining moments to connect with your audience.

Module 7: Crafting your brand essentials

• Exercise 14: The Two Word Brand
• Exercise 15: Create Your Brand DNA
• Exercise 16: Create Your Brand DNA – part 2

Module Outcome

Start taking everything you’ve discovered about your unique niche and form your brand essentials – your ‘moniker’ or title, and your Brand DNA which is your strategy foundation. You’ll see the puzzle pieces starting to come together to form the overall picture. You’ll get clarity on how to express yourself to others in a strategic way.

Module 8: Deploy your brand on socials

• Exercise 17: Defining your niche
• Exercise 18: Content Creation – part 1
• Exercise 19: Content creation – part 2

Module Outcome

Often the question we’re left after the epiphany caused by the Brand Essentials is how do I get from there to actually making content? This module will give you all the tools to know what makes things go viral, how to create interesting content, how to generate ideas in line with your brand and what your key content themes are. You’ll be pumped and excited to get going and test it all out.

Module 9: Create your Personal Brand Kit

• Exercise 20: Your Personal Brand Kit

Module Outcome

This last module is taking everything you’ve learnt, placing it into a more refined template so you can showcase your branding to others. Use it as a reference to nail product partnerships, promotion opportunities, castings, clients or brief creatives. It will bring you the confidence and clarity you needed to get the ball rolling and take action.

Finale – Speed over accuracy

Module Outcome

The final take away – Use your Personal Brand Kit like a starting point and a living document and evolve it as you test your ideas. Don’t be limited or locked into what you’ve created to date. Be agile. Evolve as you learn.Evolve as you grow. You’re a person not a robot and your branding will reflect the organic nature of being a human – it’s what makes you fire!