Legends are made, not born. More specifically, they are manufactured and assembled, in the same way that your car or your computer are.
Legendary figures are embedded into our minds and last a lifetime without needing to make room or make way for some new reality star to take their place.
Think Batman will ever get replaced by someone from So You Think You Can Dance? Not a chance.

Before one becomes a Legend, they are a celebrity, an authority and an expert. Before that, they are just like you. Hard-working. Highly skilled. Doing all the things that you are supposed to do. But they have discovered a secret formula that has allowed them to escalate and ascend to celebrity status.

Today I want to introduce you to someone who has made more business owners celebrities than anyone on the planet. He has guided them to become Best-Selling Authors, to tell their stories on ABC, NBC, CBS and FOX affiliates as well as produce and direct documentaries on their businesses that have gone on to be nominated for and even win Emmy Awards.

Yes, regular business owners. Financial advisors. Lawyers. Car dealers. Business coaches. Sales professionals. Real estate agents. From Solo-preneurs to software builders. He and I have been working over the past year to determine exactly what it takes for you to become a Legend in your business no matter where your business stands today.

And over the course of the next week or so, we will be sharing a series of videos that unveil the truth about the media, about public relations and about branding. We will uncover the lies that so many business owners have been told, and show you real world examples of people like you who have used these steps to become celebrities and legends to their market.

My special guest in this video series is Nick Nanton. In todays video, Nick will give you an understanding of how to develop your celebrity and authority in your business. In the video Nick will unveil to you the secrets that the legends have kept hidden away from you.

These are the secrets that billionaires, multi-millionaires and todays leading entrepreneurs understand that have people lining up to work with them, at their given rate, on their given schedule. Nick will also share the one and only thing that a competitor can never take away from you, steal from you or do better than you. Its something Ive used over the past 40 years to build my own legendary status.