About the course: 

Want to master the art of advertising that doesn’t feel like advertising? “David Ford, Tom Bell – The Native Ads Master Class” is your blueprint for leveraging the power of native advertising to reach your target audience in a way that feels natural, engaging, and effective. This isn’t about interrupting or annoying your potential customers. It’s about seamlessly integrating your message into the content they’re already consuming, building trust, and driving conversions without disrupting their online experience.

Here’s how this master class equips you to win with native advertising:

• Understanding the Native Advantage: Discover why native ads outperform traditional display advertising, how to choose the right platforms for your business, and the key elements of a high-converting native ad campaign.
• Crafting Compelling Native Ad Creatives: Learn the art of writing headlines that hook your audience, crafting ad copy that converts, and designing visuals that seamlessly blend with the surrounding content.
• Targeting and Optimization for Maximum ROI: Master the intricacies of native ad targeting, from demographic and interest-based targeting to retargeting and lookalike audiences, to ensure your message reaches the right people at the right time.
• Scaling Your Native Ad Campaigns: Discover proven strategies for scaling your native ad campaigns while maintaining profitability, from A/B testing and creative optimization to budget allocation and campaign management.