David Klein – Bulletproof Google Search Ads

You’ll learn in this course how to beat every other Google Search advertiser by focusing on the search intent of the user.

What You’ll Learn In Bulletproof Google Search Ads

Module 1 | A high level overview of how Google Search Ads work

• We’re going to be taking a high level overview of how a Google Search Ad works. First we’re going to generate leads to sell a robot.

Module 2 | Understanding Google’s intentions for profit

• What is the goal of Google’s robot? Is it for the user to have the best search experience, or for Google to make as much money as possible?

Module 3 | Bringing the pieces together inside a Google Ads account

• Now that we have all of the pieces, let’s see how it all goes together inside of a Google Ads account.

Module 4 | Setting campaign budgets

• We’re going to go over how to set campaign budgets. Let’s pretend with this first client we’ve been authorized to spend $200 USD per day.

Module 5 | A simple and successful keyword research method

• In this video I’m going to teach you a very simple and very successful method of coming up with the keywords you should use.

Module 6 | S.K.A.G.s, or single keyword ad groups

• In this video we’re going to go over how to create a “SKAG”; a single keyword ad group.