COUPON: SPRING30

What is Depesh Mandalia The 7-Figure Meta (Facebook) Ads Playbook for Cheap?

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Depesh Mandalia The Facebook Ads Attribution & Tracking Trinity (FAATT) Framework Index:

 

📁  1. The FAATT Framework

📄 Introduction to The FAATT Framework.mp4 (8.63 MB)

 

📁  2. The Tracking Trinity

📄 The Tracking Trinity Explained.mp4 (18.31 MB)

 

📁  3. The Tracking Trinity  The Browser Pixel

📄 1. Browser Pixel- Schema – Markup Analysis.mp4 (28.02 MB)

📄 2. Browser Pixel- Diagnostics.mp4 (14.70 MB)

 

📁  4. The Tracking Trinity  The Server Pixel (CAPI)

📄 1. CAPI- Events Manager & CAPI Analysis.mp4 (32.96 MB)

📄 2. CAPI- Aggregated Events Manager (AEM) Set Up.mp4 (14.79 MB)

 

📁  5. The Tracking Trinity  Offline Conversions

📄 1. Offline Conversions- Intro & Setup.mp4 (42.65 MB)

📄 2. Using Offline Conversion Data for Decision Making.mp4 (39.07 MB)

📄 3. Case Study- Using Offline Conversion Data To Scale to $200km spend.mp4 (63.67 MB)

 

📁  6. The Attribution Trinity

📄 1. The Attribution Trinity Explained.mp4 (16.82 MB)

📄 2. Attribution Trinity Example.mp4 (17.44 MB)

 

📁  7. The Attribution Trinity  Google Analytics Tracking Setup

📄 1. GA- FAATT Campaign Breakdown Overview. GA- FAATT Campaign Breakdown Overview.mp4 (29.26 MB)

📄 2. GA- Campaign Breakdown Import Instructions.mp4 (8.37 MB)

📄 3. GA- Campaign Breakdown Report Setup Troubleshooting.mp4 (17.88 MB)

📄 4. GA- UTM Setup in Ads Manager.mp4 (20.37 MB)

📄 5. GA- Data Limits.mp4 (7.01 MB)

 

📁  8. The Attribution Trinity  Google Analytics Insights

📄 1. Intro to GA Product & Ads Analysis.mp4 (46.09 MB)

📄 2. GA- Assisted Conversions.mp4 (30.88 MB)

📄 3. GA- Top Conversion Paths.mp4 (37.99 MB)

📄 4. GA- Analysing Ad Flow.mp4 (39.34 MB)

📄 5. GA- Custom Segments.mp4 (23.41 MB)

 

📁  9. The Attribution Trinity  Shopify Insights

📄 1. Shopify- Product & Ads Analysis.mp4 (49.42 MB)

📄 2. Automating Shopify Sales to Offline Conversions (and CAPI) Using Zapier.mp4 (63.24 MB)

📄 Link.txt (253.00 B)

 

📁  10. The FAATT Framework Summary

📄 The FAATT Framework Summary & Recap.mp4 (9.00 MB)

 

📁  11. BONUS Training

📄 1. Marketing Attribution Models Explained, Using 11 Players, 11 Opponents, and a Goal!.mp4 (145.69 MB)

📄 2. Correct Funnel Audience Exclusion & Targeting Setup (post iOS14).mp4 (42.50 MB)

📄 3. Bypassing iOS14 Limitations.mp4 (11.10 MB)

📄 4. The FAATT Framework Q&A.mp4 (607.16 MB)

 

📁  12. BONUS Training  Video FAQs

📄 Are offline events deduplicate against online events (measured with CAPI-Pixel) when….mp4 (16.23 MB)

📄 Are you testing GA4 besides UA. Do you think it is or will be useful, will do you a follow up….mp4 (11.44 MB)

📄 Best way to use and setup first party data. Would this be where GTM + Google Cloud….mp4 (5.90 MB)

📄 Do the pixel events that slip by unreported actually make their way back to the pixel and….mp4 (3.53 MB)

📄 Do you have a good solution for tracking for other platforms (WordPress, SquareSpace….mp4 (5.14 MB)

📄 Does Optimization delivery algo use offline data (purchase) together with….mp4 (1.42 MB)

📄 Does Quora Ads have the same tracking challenges than FB Ads since it’s not so much ‘on….mp4 (10.68 MB)

📄 For Lead Generation campaigns have you noticed Facebook reporting more leads than actual leads…mp4 (15.51 MB)

📄 Have you tried promoting Facebook ads targeting android devices only. If so, how are the data…mp4 (20.59 MB)

📄 How can we send FBc data for offline conversion by Zapier. Any other tip to optimize matching….mp4 (18.15 MB)

📄 How can you avoid on GA the issue of not having tracked the traffic source. Many times on….mp4 (15.57 MB)

📄 How confident are you that Google Analytics is accurate or close when reporting Facebook….mp4 (7.52 MB)

📄 How do we set up multi-channel (email, sms, other social platforms, etc) utm parameters for GA….mp4 (26.15 MB)

📄 How important do you think leveraging first-party data will be for the future of advertising.mp4 (10.49 MB)

📄 How much can we really trust UTMs. Since there are lots of scenarios UTMs get dropped….mp4 (8.88 MB)

📄 How to tell if events are being deduplicated properly for offline events, looks like….mp4 (17.59 MB)

📄 I can’t see any revenue in my GA report when I’m using the custom one provided in….mp4 (10.09 MB)

📄 If I use offline conversion as event conversion I will have ONLY purchase event data or Facebook…mp4 (5.06 MB)

📄 If a customer journey touches on more than one campaign before purchase, does offline….mp4 (4.00 MB)

📄 In the Top Conversion Path in GA a lot of conversions are shown as Referral-Paypal. Is this….mp4 (10.03 MB)

📄 Is it possible for FB’s algorithms to optimize campaigns (CBO, manual bid) with offline….mp4 (12.05 MB)

📄 Is there a way to improve event match quality. (i.e. Phone Number showing 33%….mp4 (4.42 MB)

📄 Is there any CAPI equivalent for Google Analytics or will that be necessary now or near future.mp4 (4.90 MB)

📄 Seems there is delayed attribution with offline events, takes 2-3+ days for things to show….mp4 (4.81 MB)

📄 So sounds like in an ideal world, if you can, you want to have Browser Pixel + GTM-GCloud….mp4 (5.89 MB)

📄 So, we are essentially exporting back into FB all the PII that customers opted out of tracking on….mp4 (10.14 MB)

📄 Thoughts on Elevar vs Custom GTM Google Cloud Setup.mp4 (6.02 MB)

📄 What KPIs today are you typically looking at to make good decisions across all your brands.mp4 (25.89 MB)

📄 What do you think about HYROS. Does it solve the current tracking and analytics challenges or is….mp4 (34.99 MB)

📄 What impact of iOS14 update has been so far on google analytics result. In future, when…mp4 (15.42 MB)

📄 Which data would you give priority in decision making. Offline or Pixel data.mp4 (14.69 MB)

📄 With Aggregated Events FB tracks just the higher event, but in which time range. I can act now…mp4 (9.87 MB)

📄 You mentioned keeping as much on FB as possible. Is Fb and Insta shop something you are….mp4 (11.74 MB)

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