Ellen Mackenzie – Dishing Up Digital School

Welcome to the ultimate course for new social media managers who refuse to settle for less and are ready to be their own boss.

I started as a social media manager in 2019 with $0 investment. By November that year, I’d matched my corporate salary and I quit my job to go all in on my business.

Dishing Up Digital School is your ticket out of the 9-5 “cubicle” life

Dive into this wildly in-demand industry (yep, believe me I doubled my client load during a pandemic) with the most up-to-date strategies and support.

In the Dishing up Digital School you will become the next Instagram Queen and learn to sell your services to real clients with confidence.

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What You’ll Learn In Dishing Up Digital School?

Module one & two:

• Your success starts with the right foundations and that’s what these lessons are all about. We discuss what your role is as a social media manager, the customer journey on social plus dive deep into your mindset, limiting beliefs and confidence-building exercises.

Module three:

• Packaging and pricing your services is one of the biggest challenges new social media managers face which is exactly why we spend an entire module and 6 video lessons discussing this! We’ll cover finding your niche, understanding sales psychology, how to use value-based pricing AND my exact packages and prices when I got started vs what I offer now.

Module four:

• Now that we’ve got our packages, it’s time to sell them! In this module, we dive into how to sell your services, where to find clients and what type of clients you should target in your early days of business. You’ll get exclusive insights into my real client pitches, copy-paste examples and example discovery calls. Even if you don’t have experience, what you’ll learn in these lessons WILL book you your first client.

Module five:

• This is the biggest module of the course with 10 video lessons total all about content creation. Everything from writing captions and creating the perfect layout through to how to create reels and stories for clients (or in collaboration with them). What makes this course truly unique compared to other Instagram marketing programs is these techniques are all taught in the context of working with clients and managing other businesses’ social channels.

Module six:

• It’s time to take a peek into my systems and strategies for managing multiple clients and keeping things running smoothly. These lessons cover how I use Trello and Google Drive to organise client content, how I schedule posts for clients and how to keep track of analytics and reporting. In this module you will also get an onboarding walkthrough and examples of creating a formal strategy document for a client.

Module seven:

• Now that you have your clients and you’ve started making content for them, you’ll face a new set of challenges. This module dives into client communication and relationships highlighting things like how to engage on behalf of clients, what to do with clients that pressure for growth, setting boundaries against “scope creep” and what to do with those “ghost” clients.

Module eight:

• Contracts, invoices and accounting aren’t the most thrilling topics, but they’re SO important when you’re setting up your own business. In these lessons, I’ll share easy strategies for how to manage these things solo with templates, software and examples from my journey.

Module nine:

• This course isn’t just teaching you how to start your social media business – you’re also going to learn how to scale it! In these lessons get the inside scoop on what my $10k months look like, how to increase your prices, outsourcing and more.

Module ten:

• In this bonus module we’re going to explore how you can add coaching and teaching packages to your services. This is a great way to diversify your packages and I’ll give you the exact steps to starting this up successfully, plus templates and example coaching structures.

About Ellen Mackenzie

HEY THERE

I’m Ellen…

…your Instagram fairy godmother! In 2019 I ditched the cubicle life and left my 9-5 magazine job behind to start my social media marketing agency, Dishing up Digital.

When I’m not passionately working away on my business, you’ll find me hanging out at home in Wellington with my foster dogs watching Netflix. Gilmore Girls and Gossip Girl will forever be my favourite shows but I’m a sucker for a good Disney fairytale too.

I love to work hard and play hard. You’ll regularly find me traveling with my partner and sharing our adventures on Instagram. Travel was a huge part of why I started my business in the first place!

It wasn’t until almost a year working full time on my business that I realised I wanted to help others reach their digital nomad dreams too – not just learn how to use hashtags or what to write in their captions.

So I took the plunge and founded the Dishing Up Digital School in 2020, the number one coaching program for aspiring and new social media managers.

What really makes this course special and a step above the rest is I am still an active full-time social media manager who is practicing what they preach.

A lot of coaches are cashing in on your “dream” of becoming an SMM but they don’t actually do the work themselves. 60% of my time and income is still focused on working with my clients (some of which I’ve had for 2+ years now!).