I recently read Gary Vaynerchuk’s book Crust It. It’s a book about building a personal brand and monetizing your passion.

The book also helps businesses to market their products and services by creating content online.

It was published in 2009 but contains many valuable insights useful for today’s businesses and creators.

However, some tools and sites he suggested have been outdated because they are no longer operating.

Still, the book can help you in many ways.

While reading the book, I kept thinking about how similar the context is to what I teach my clients and audience.

My primary advice to clients is to create online content through articles, videos, podcasts, and social posts.