It’s 2023. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….

It’s the creative process.

Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta

Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.

We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.

It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers

Designed for fellow creative strategists, media buyers, and other marketing roles.