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Description of Google Ads Playbook 2.0

I understand. You’ve tried everything.

All your competitors are sprinting while you’re still stuck in the mud struggling to progress.

You start wondering where it’s going all wrong for you … what they’re doing that you’re not…

You start doubting yourself.

But the real problem you have is not a lack of effort or indiscipline.

Maybe all you need is a proven system that produces consistent revenue by monetizing the most buy-intent customers on the internet, which gives you the right foundations to scale effortlessly.

This is why I created The Google Ads Playbook.

I’ve taken everything I’ve learned in my past decade of experience and put it into one program.

And frankly, I do NOT believe in the “one size fits all” strategies everyone on the internet is pushing.

What works for stores that are in their fifth year in business doesn’t work for brand-new stores.

After spending more than $10,000,000 on Google Ads, I’ve managed to craft different strategies that are applicable for the situation you are in.

So whether this is your first year in business or your fifth – I’ve got you covered with a specific strategy tailored for you.

Inside this program, I will lift the curtains on these strategies I’m using to create (very good) ads for myself & my clients and show you how to pick the ideal one for your store.

You will get over-the-shoulder intense trainings so you know exactly what to do inside your ads manager, and we will move together step-by-step from launching your first Google Ads campaign to scaling your store.

And most importantly, you will finally be able to take control of your e-commerce business … and if you follow this program perfectly, the days of murdering your money on unprofitable ads are long gone.

But whether my expertise can help you crush your goals or not, we don’t know yet. So let’s find out…

ONCE YOUR FINISH THIS COURSE YOU WILL KNOW WITH CRYSTAL CLARITY:

• How to create a strategy that lays foundations for success with Google in 10 minutes only.
• What kind of budget you should be allocating for Google Ads (depending on where you’re at right now.
• How to constantly dominate your competition on Google Shopping while bidding less than them.
• The exact process behind creating high-converting campaigns to generate a consistent revenue stream
• The exact day-by-day process to rapid test and scale your products with Google Ads.
• Unknown tweaks to squeeze every single cent from your potential customers by following them around the internet.
• How long you should wait before making any decisions inside your ads manager.
• Hidden hacks that allow you to “ethically force” the algorithm to send you customers with the most buying intent.
• How to easily troubleshoot your campaigns when the performance is dipping in order to get back on track in no-time.
• Last but not least, you will be able to master the Google network (Shopping, Search, YouTube, Display Network and much more..)
• In short, you will be able to create a reliable and profitable advertising funnel that is guaranteed to explode your sales.

What You’ll Learn in Google Ads Playbook 2.0:

MODULE ONE: THE GAME PLAN

A quick introduction and best practices to get the most out of the course.

• Lesson 1: Welcome to the course.

MODULE TWO: LAYING THE FOUNDATIONS

In this module, we will go over the mindset and approach required to create your pathway for success with Google Ads.

• Lesson 1: Mindset for success with Google.
• Lesson 2: Search Engine Marketing finally explained.
• Lesson 3: Integrating Google with your marketing strategy.

MODULE THREE: CRAFTING YOUR CUSTOM STRATEGY

We will go over all the strategies that I apply to different types of stores as you grab the one most suited to you and start implementing it in your business. Then we’ll start tying the knots by properly all our accounts and setting up your dashboard.

• Lesson 1: Creating your Google Ads Strategy: Covering All The Bases..
• Lesson 2: Setting up & linking all your accounts.
• Lesson 3: Google Merchant Center easy walk-through.
• Lesson 4: Google Analytics & conversion tracking made simple.
• Lesson 5: How to build an easy-to-use Google Ads dashboard.

MODULE FOUR: GOOGLE SHOPPING GROWTH BLUEPRINT

Google Shopping is the engine behind our well-oiled system. You will discover a new way to unlock wild pockets of revenue for your store.

• Lesson 1: Over-the-shoulder Google Shopping set up.
• Lesson 2: Beginners Google Shopping testing strategy.
• Lesson 3: Dropshipping testing strategy.
• Lesson 4: Established store testing strategy.
• Lesson 5: Live campaign optimizations to make improvements.
• Lesson 6: Merchant feed optimizations to boost your results.
• Lesson 7: Implementing bulletproof scaling tactics.
• Lesson 8: Intro to segmentation, SPAGs & query sculpting.

MODULE FIVE: GOOGLE SEARCH SUCCESS ROAD MAP

In this module, I will show you how to turn search ads from an ignored channel to a blue ocean of hidden profits.

• Lesson 1: Search Ads overview for eCommerce.
• Lesson 2: Proper intent-based keyword research & campaign overview.
• Lesson 3: Essential search campaigns for ecom.
• Lesson 4: Ramping up with advanced search campaigns.
• Lesson 5: Simple optimizations to enhance your results.
• Lesson 6: The “secret weapon” for scaling & optimizing Search Ads.

MODULE SIX: MASTERING SECONDARY AREAS FOR PROFIT MAXIMISATION

In this module, we will tap into the remaining Google channels in order to create an omnipresent fully-optimized funnel for your brand.

• Lesson 1: Overview of the three secondary Google channels.
• Lesson 2: Discovery Ads explained & live campaign set up.
• Lesson 3: How to effectively use Display Ads.
• Lesson 4: YouTube Ads for eCommerce crash course.