Want to build a brand that stands out in a crowded marketplace? Stephen Houraghan’s “Brand Master Bootcamp Elite” isn’t about slapping a logo on a product and hoping for the best. It’s about crafting a brand identity that resonates with your ideal customer, builds loyalty, and drives long-term success. This course dives deep into the psychology of branding, teaching you how to define your unique value proposition, craft a compelling brand story, and communicate your message with impact.

Imagine your brand becoming synonymous with quality, innovation, or a movement that people are eager to join. This course equips you with the tools and strategies to elevate your brand from invisible to irresistible.

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Here’s how Stephen Houraghan’s “Brand Master Bootcamp Elite” can help you build a brand that stands the test of time:

• Uncover your brand’s unique DNA and craft a compelling brand story.
• Identify and connect with your ideal customer on a deeper level.
• Develop a consistent brand voice and visual identity across all platforms.
• Position your brand as a leader in your industry and command premium pricing.
• Access to TurboCourses – which unlocks another 5,000 courses – lifetime membership.

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Stephen Houraghan Brand Master Bootcamp Elite Index:

 

📂  00-WK0- BOOTCAMP ORIENTATION

📄 0.1 – Welcome To The Bootcamp.mp4 (182.95 MB)

📄 0.2 – What To Expect.mp4 (135.84 MB)

📄 0.3 – The Brand You’ll Build.mp4 (212.27 MB)

📄 0.4 – Bootcamp Curriculum.mp4 (157.34 MB)

📄 0.5 – Client Engagement.mp4 (130.09 MB)

📄 0.6 – Brand Strategy Folder Structure.pdf (49.65 KB)

📄 0.6 – BrandStrategyFolderStructure-230208-181711.zip (4.38 MB)

📄 0.7 Brand Exploration (Questionnaire).pdf (82.04 KB)

📄 0.8 WK0- Group Session 1.mp4 (1.02 GB)

📄 0.9 WK0- Group Session 2.mp4 (1.15 GB)

 

📂  01-WK1- BRAND STRATEGY MINDSET

📄 1.1 – Week 1 Intro- Brand Strategy Mindset.mp4 (27.02 MB)

📄 1.10 – The Critical Role Of Strategy.mp4 (69.37 MB)

📄 1.11 – Week 1 Review.mp4 (33.30 MB)

📄 1.13 Group Coaching- Week 1 Mindset Session 1.mp4 (1.12 GB)

📄 1.14 Group Coaching- Week 1 Mindset Session 2.mp4 (1.02 GB)

📄 1.2 – How To Psychologically Reposition As A Brand Master.mp4 (162.86 MB)

📄 1.3 – The Imposter Inside.mp4 (165.55 MB)

📄 1.4 – The Guide Your Prospect Needs.mp4 (49.73 MB)

📄 1.5 – The Consultant & The Coach.mp4 (78.77 MB)

📄 1.6 – The Strategic Brand Anatomy.mp4 (50.91 MB)

📄 1.7 – How Branding Influences Marketing.mp4 (66.27 MB)

📄 1.8 – The Brief History Of Branding.mp4 (69.13 MB)

📄 1.9 – How To Avoid The Common Path To Failure.mp4 (64.26 MB)

 

📂  02-WK2- THE BRAND WITHIN

📄 2.09 – Dove Example- Raising Awareness.mp4 (56.61 MB)

📄 2.1 – Week 2 Intro- The Brand Within.mp4 (28.33 MB)

📄 2.12 – How To Establish An Ambitious Vision.mp4 (51.82 MB)

📄 2.13 – Real Brand Examples- Brand Vision.mp4 (87.86 MB)

📄 2.14 – How To Develop A Committed Mission.mp4 (43.06 MB)

📄 2.15 – How To Develop Your Mission Statement.mp4 (13.77 MB)

📄 2.16 – How To Shape Your Reputation With Behaviour.mp4 (76.99 MB)

📄 2.17 – Real Brand Examples- Brand Values.mp4 (34.55 MB)

📄 2.18 – How To Develop Brand Values.mp4 (30.18 MB)

📄 2.19 – Week 2 Review.mp4 (35.57 MB)

📄 2.2 – Discover The Human Brand.mp4 (112.36 MB)

📄 2.20 – Week 2- Assignment #1.pdf (93.41 KB)

📄 2.21 – BMBPlaybook1of8TheBrandWithin-230209-174747.pdf (228.77 KB)

📄 2.21 – Playbook- The Brand Within.mp4 (53.71 MB)

📄 2.22 – Workbooks – Tools- The Brand Within.zip (161.24 KB)

📄 2.23 – Over The Shoulder- The Brand Within.mp4 (59.76 MB)

📄 2.24 Group Coaching Week 2 Session 2.mp4 (887.84 MB)

📄 2.3 – The Honest Role Of Authenticity.mp4 (68.87 MB)

📄 2.4 – Finding And Aligning Internal Belief Systems.mp4 (69.94 MB)

📄 2.5 – Starting With Why.mp4 (59.43 MB)

📄 2.6 – Pepsi Example- Brand Authenticity Fail.mp4 (91.95 MB)

📄 2.7 – The To Develop A Meaningful Brand Purpose.mp4 (43.62 MB)

📄 2.8 – TOMS Example_ Helping A Cause.mp4 (118.22 MB)

 

📂  03-WK3- POSITIONING #1 – AUDIENCE & COMPETITOR RESEARCH

📄 3.1 – Week 3 Intro- Positioning 1 – Audience & Competitor Research.mp4 (21.85 MB)

📄 3.10 – Week 3- Assignment #2.pdf (95.06 KB)

📄 3.11 – BMBPlaybook2of8AudienceCompResearch-230209-174921.pdf (183.78 KB)

📄 3.11 – Playbook_ Audience & Competitor Research.mp4 (57.29 MB)

📄 3.12 – Workbooks – Tools- Audience & Competitor Research.zip (66.76 KB)

📄 3.13 – Over The Shoulder- Audience & Competitor Research.mp4 (103.42 MB)

📄 3.14 GROUP COACHNG – WEEK 3 – POSITIONING 1 SESSION 1.mp4 (1.19 GB)

📄 3.14 GROUP COACHNG – WEEK 3 – POSITIONING 1 SESSION 2.mp4 (966.71 MB)

📄 3.2 – Why Positioning Is The Cornerstone Of Strategy.mp4 (64.60 MB)

📄 3.3 – The Main Players Of Positioning.mp4 (25.85 MB)

📄 3.4 – Deep Dive Into The Lives Of Your Audience.mp4 (70.26 MB)

📄 3.5 – Uncover Your Perfect Customer.mp4 (66.78 MB)

📄 3.6 – Sparktoro + Rand (Intro + Pricing + Interview).mp4 (185.71 MB)

📄 3.7 – Find Gold From Your Competitive Analysis.mp4 (48.64 MB)

📄 3.8 – The Good, The Bad And The Gaps.mp4 (59.65 MB)

📄 3.9 – Week 3 Review.mp4 (50.30 MB)

 

📂  04-WK4- POSITIONING #2 – DIFFERENTIATION STRATEGY

📄 4.1 – Week 4 Intro- Positioning 2 – Differentiation Strategy.mp4 (37.16 MB)

📄 4.10 – Over The Shoulder- Differentiation Strategy.mp4 (130.99 MB)

📄 4.11 – Week 4- Assignment #3.pdf (104.05 KB)

📄 4.11- Week 4- Review.mp4 (42.41 MB)

📄 4.12 – BMBPlaybook3of8DifferentistionStrategy-230209-175340.pdf (152.35 KB)

📄 4.12 – Playbook- Develop Your Differentiation Strategy.mp4 (30.06 MB)

📄 4.13 – Workbooks – Tools- Differentiation Strategy.zip (69.34 KB)

📄 4.14 GROUP COACHNG – WEEK 4 – POSITIONING 1 SESSION 1.mp4 (1.18 GB)

📄 4.14 GROUP COACHNG – WEEK 4 – POSITIONING 1 SESSION 2.mp4 (817.99 MB)

📄 4.2 – How To Find Your Purple Cow.mp4 (61.27 MB)

📄 4.3 – Example_ Subtle Difference, Big Impact.mp4 (25.81 MB)

📄 4.4 – Make A Difference To The Right Group.mp4 (58.16 MB)

📄 4.5 – How To Discover Your Difference (Examples).mp4 (66.71 MB)

📄 4.6 Creative Positioning Process- Brand Games & Associations.mp4 (179.79 MB)

📄 4.7 – Case Study- Razor Positioning.mp4 (64.01 MB)

📄 4.8 – How To Develop Your Positioning Strategy.mp4 (57.67 MB)

📄 4.9 – OPTIONAL- Ulli Appelbaum Interview.mp4 (391.72 MB)

📄 BONUS- Coaching Call with Sebastian Thalhammer.mp4 (66.65 MB)

 

📂  05-WK5- BRANDING PSYCHOLOGY & NEUROSCIENCE

📄 5.1 – Week 5 Intro- Branding Psychology & Neuroscience.mp4 (43.76 MB)

📄 5.10 – 5 Keys To Effective Neuromarketing.mp4 (36.57 MB)

📄 5.11 – CASE STUDY A Taste Of Neuromarketing.mp4 (28.80 MB)

📄 5.12 – EXAMPLE- Neuromarketing In Action.mp4 (15.38 MB)

📄 5.13 – Week 5- Review.mp4 (37.82 MB)

📄 5.14 Coaching Session 1.mp4 (679.02 MB)

📄 5.14 Coaching Session 2.mp4 (573.82 MB)

📄 5.2 – How Use Science To Elevate Your Expert Position.mp4 (42.52 MB)

📄 5.3 – How To Leverage Neuroscience To Connect.mp4 (66.54 MB)

📄 5.4 – How To Use The Psychology Of Simplicity.mp4 (65.38 MB)

📄 5.5 – How To Steal Hearts Through Emotion.mp4 (55.71 MB)

📄 5.6 – EXAMPLES- Emotion In Branding #1.mp4 (84.72 MB)

📄 5.7 – EXAMPLES- Emotion In Branding #2.mp4 (210.48 MB)

📄 5.8 – The Emotional Before & After States.mp4 (18.92 MB)

📄 5.9 – How To Influence With Neuroscience.mp4 (73.77 MB)

 

📂  06-WK6- BRAND ARCHETYPES & PERSONALITY

📄 6.1 – Week 6 Intro- Brand Archetypes & Personality.mp4 (33.79 MB)

📄 6.10 – The Hero.mp4 (113.27 MB)

📄 6.11 – The Lover.mp4 (69.26 MB)

📄 6.12 – The Jester.mp4 (44.78 MB)

📄 6.13 – The Everyman.mp4 (58.80 MB)

📄 6.14 – The Caregiver.mp4 (47.18 MB)

📄 6.15 – The Ruler.mp4 (56.98 MB)

📄 6.16 – The Creator.mp4 (71.28 MB)

📄 6.17 – The Innocent.mp4 (72.45 MB)

📄 6.18 – The Sage.mp4 (67.50 MB)

📄 6.19 – The Explorer.mp4 (73.04 MB)

📄 6.2 – The Impact Of This Old Fashioned Tactic.mp4 (58.32 MB)

📄 6.20 – Identify Your Brand Role.mp4 (59.86 MB)

📄 6.21 – How To Use The Archetypal Mix Formula.mp4 (31.86 MB)

📄 6.22 – Build Your Personality Around Your Audience.mp4 (39.81 MB)

📄 6.23 – Bring Your Human Brand To Life.mp4 (82.36 MB)

📄 6.24 – EXAMPLE- Simple Personality Expression.mp4 (70.44 MB)

📄 6.25 – EXAMPLE- From The Outlaw To The Creator.mp4 (64.26 MB)

📄 6.26 – EXAMPLE- The Personality Of London.mp4 (96.55 MB)

📄 6.27 – The Brand Interview Technique.mp4 (15.46 MB)

📄 6.28 – How To Apply Your Persona Attitude.mp4 (157.43 MB)

📄 6.29 – Week 6- Review.mp4 (48.64 MB)

📄 6.3 – How To Make Human Connections.mp4 (55.18 MB)

📄 6.30 – Week 6- Assignment #4.pdf (94.94 KB)

📄 6.31 – BMBPlaybook4of8ArchetypesPersonalityAndVoice-230208-184536.pdf (184.41 KB)

📄 6.31 – Playbook_ Develop Your Brand Personality.mp4 (65.62 MB)

📄 6.32- Workbook – Tools- Brand Archetypes, Personality & Voice.zip (3.10 MB)

📄 6.33 – Over The Shoulder- Brand Archetype, Personality And Voice.mp4 (126.37 MB)

📄 6.34 Group Coaching – Week 6 – Session 1.mp4 (763.31 MB)

📄 6.34 Group Coaching – Week 6 – Session 2.mp4 (890.08 MB)

📄 6.4 – Develop Your Personality With Science.mp4 (50.49 MB)

📄 6.5 – How To Keep Your Personality Defined.mp4 (33.52 MB)

📄 6.6 – Uncover Your Audience Archetype.mp4 (14.51 MB)

📄 6.7 – Discover The Archetype Framework.mp4 (24.47 MB)

📄 6.8 – The Outlaw.mp4 (101.29 MB)

📄 6.9 – The Magician.mp4 (102.73 MB)

 

📂  07-WK7- BRAND MESSAGE FRAMEWORK

📄 7.1 – Week 7 Intro- Brand Messaging Framework.mp4 (34.93 MB)

📄 7.10 – Week 7- Assignment #5.pdf (86.35 KB)

📄 7.11 – BMBPlaybook5of8BrandMessagingFramework-230208-185342.pdf (144.55 KB)

📄 7.11 – Playbook- Develop Your Brand Messaging Framework.mp4 (16.86 MB)

📄 7.12 – Workbooks – Tools- Brand Messaging Framework.zip (56.86 KB)

📄 7.13 – Over The Shoulder- Brand Messaging Framework.mp4 (111.92 MB)

📄 7.14 Group Coaching Week 7 – Session 1.mp4 (970.42 MB)

📄 7.14 Group Coaching Week 7 – Session 2.mp4 (614.99 MB)

📄 7.2 – The Modern Brand Messaging Structure.mp4 (82.09 MB)

📄 7.3 – Develop Primary Core Message.mp4 (47.49 MB)

📄 7.4 – Develop Your Secondary Core Message.mp4 (62.25 MB)

📄 7.5 – Use The Framing Technique For Endless Content.mp4 (54.35 MB)

📄 7.6 – How To Avoid Killing Your Message.mp4 (60.65 MB)

📄 7.7 – Inject Effective Messaging Characteristics.mp4 (79.34 MB)

📄 7.8 – How To Craft Compelling Copy.mp4 (59.83 MB)

📄 7.9 – Week 7- Review.mp4 (51.65 MB)

 

📂  08-WK8- BRAND STORYTELLING FRAMEWORK

📄 8.1 – Week Intro- Brand Storytelling Framework.mp4 (38.13 MB)

📄 8.10 – EXAMPLES Brand Storytelling #2.mp4 (109.01 MB)

📄 8.11 – How To Tell Your Modern Story.mp4 (97.68 MB)

📄 8.12 – Week 8- Review.mp4 (54.69 MB)

📄 8.13 – Week 8- Assignment #6.pdf (87.07 KB)

📄 8.14 – BMB_Playbook_6_of_8__Brand_Storytelling_Framework-230210-154304.pdf (159.26 KB)

📄 8.14 – Playbook- Develop Your Brand Storytelling Framework.mp4 (46.48 MB)

📄 8.15 – Workbook – Tools- Brand Storytelling Framework.zip (62.06 KB)

📄 8.16 – Over The Shoulder- Brand Storytelling Framework.mp4 (94.33 MB)

📄 8.17 Group Coaching – Week 8 – Group Coaching – Brand Storytelling Framework 1.mp4 (1.01 GB)

📄 8.17 Group Coaching – Week 8 – Group Coaching – Brand Storytelling Framework 2.mp4 (924.83 MB)

📄 8.2 – History, Science And Emotions Of Storytelling.mp4 (45.90 MB)

📄 8.3 – How To Craft A Modern Story Framework.mp4 (63.55 MB)

📄 8.4 – Step Aside For The Hero.mp4 (57.78 MB)

📄 8.5 – The Hero’s Journey.mp4 (57.50 MB)

📄 8.6 – The Audience’s Journey.mp4 (75.70 MB)

📄 8.7 – How To Write An Effective Story.mp4 (66.56 MB)

📄 8.8 – How To Use Message Blocks, Story Blocks & Micro Stories.mp4 (52.08 MB)

📄 8.9 – EXAMPLES Brand Storytelling #1.mp4 (159.31 MB)

 

📂  09-WK9- BRAND NAMING, TAGLINE & HOOKS

📄 9.1 – Week 9 Intro- Brand Naming, Tagline & Hooks.mp4 (25.64 MB)

📄 9.10 – Week 9- Assignment #7 (Optional).pdf (87.16 KB)

📄 9.11 – Workbook – Tools- Develop Your Brand Name, Tagline & Hooks.zip (168.22 KB)

📄 9.11 BMBPlaybook7of8BrandNamingTaglineHooks-230208-190149.pdf (222.87 KB)

📄 9.11 Playbook- Develop Your Brand Name, Tagline & Hooks.mp4 (200.31 MB)

📄 9.12 – Over The Shoulder- Brand Naming, Tagline & Hooks.mp4 (114.78 MB)

📄 9.13 Group Coaching – Week 9 – Group Coaching – Brand Naming, Tagline & Hooks Session 1.mp4 (733.87 MB)

📄 9.13 Group Coaching – Week 9 – Group Coaching – Brand Naming, Tagline & Hooks Session 2.mp4 (665.85 MB)

📄 9.2 – The Critical Role Of The Tagline.mp4 (92.85 MB)

📄 9.3 – EXAMPLES- Iconic Taglines.mp4 (46.19 MB)

📄 9.4 – How To Develop An Unforgettable Tagline.mp4 (76.46 MB)

📄 9.5 – The Significance Of The Brand Name.mp4 (49.36 MB)

📄 9.6 – How To Develop A Name With A Message.mp4 (68.36 MB)

📄 9.7 – Inject Your Promise Into Everything You Do.mp4 (46.78 MB)

📄 9.8 – Increase Your Value With A Hook And Pitch.mp4 (39.57 MB)

📄 9.9 – Week 9- Review.mp4 (49.16 MB)

 

📂  10-WK10- STRATEGIC VISUAL IDENTITY DEVELOPMENT

📄 10.1 – Week 10 Intro- Strategic Visual Identity Development.mp4 (78.03 MB)

📄 10.10 – Leverage The Personality Of Typography.mp4 (115.42 MB)

📄 10.11 – Leverage The Visual Human Brain.mp4 (68.24 MB)

📄 10.12 – EXAMPLES- Brand Identity System.mp4 (80.74 MB)

📄 10.13 – A Strategic Design Approach.mp4 (75.96 MB)

📄 10.14 – How To Create An Effective Style Guide.mp4 (25.59 MB)

📄 10.15 – Week 10- Assignment #8.zip (758.74 KB)

📄 10.16 – Week 10- Assignment #8.pdf (87.31 KB)

📄 10.17 – Playbook- Develop Your Strategic Visual Identity.pdf (195.71 KB)

📄 10.18 – BMBCheatSDesignRefine-230507-120441.pdf (72.89 KB)

📄 10.18 – BMBCheatSEffectiveLogoCharacteristics-230507-120441.pdf (70.88 KB)

📄 10.18 – BMBWorkbookCreativeProcess-230507-120441.xlsx (14.34 KB)

📄 10.19 – Over The Shoulder- Strategic Visual Identity Development.mp4 (337.94 MB)

📄 10.2 – Strategic Design Is Visual Thinking.mp4 (36.84 MB)

📄 10.20 Group Coaching – Week 6 – Group Coaching – Strategic Visual Identity.mp4 (927.09 MB)

📄 10.3 – The Significance Of The Logo.mp4 (57.58 MB)

📄 10.4 – How To Build A Visual Identity With Strategy.mp4 (54.04 MB)

📄 10.5 – Achieve The Visual Identity Goal Of Recall.mp4 (71.60 MB)

📄 10.6 – How To Craft A Visual System That Works.mp4 (49.53 MB)

📄 10.7 – Characteristics Of Effective Logos.mp4 (26.46 MB)

📄 10.8 – EXAMPLES- Inspirational Logos.mp4 (58.18 MB)

📄 10.9 – Leverage The Psychology Of Colour.mp4 (93.40 MB)

 

📂  11-WK11- BRAND GUIDELINES DEVELOPMENT

📄 11.1 – Week 11 Intro- Brand Master Guide Development.mp4 (114.72 MB)

📄 11.2 Brand Strategy Presentation.mp4 (64.62 MB)

📄 11.2 BrandStrategyPresentation-230512-162008.zip (2.48 MB)

📄 11.5 Brand Master Guide Example – OPR.pdf (11.16 MB)

📄 11.5 BrandMasterGuideBipolarEmpath-230511-133625.pdf (20.76 MB)

📄 11.5 BrandMasterGuideSoaringLife-230511-133859.pdf (1.54 MB)

📄 11.5 BrandMasterGuideUNICOSpanish-230511-133953.pdf (6.57 MB)

📄 11.7 Over The Shoulder- Brand Master Guide Development.mp4 (136.77 MB)

📄 11.9 Group Coaching – Week 11 – Group Coaching – Brand Master Guide Development 1.mp4 (907.49 MB)

📄 11.9 Group Coaching – Week 11 – Group Coaching – Brand Master Guide Development 2.mp4 (869.02 MB)

📄 BMB Playbook 8 of 8 – Strategic Visual Identity.pdf (195.74 KB)

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