What is Stephen Houraghan Brand Masters Secrets for Cheap?
Become An In-Demand Brand Strategist, Grow Your Expert Profile And Earn Specialist Fees
Without Competing On Price Ever Again!
What You Get:
[+] The Brand MasterClass
The Brand MasterClass is The most comprehensive and value packed Brand Strategy course on the market. Period!
It’s JAMMED full of with everything you NEED (and would want) to know about brand strategy techiques, processes and systems.
From critical theory to advanced bluepirnts, the MasterClass is all you need to become a respected Brand Strategy expert.
(11 modules with 120+ video lessons: Including advanced scientific and psychological techniques to elevate your authority and expert status).
- How To Reposition To A Brand Master
- How To Use Strategy As Your Edge
- How To Lay The Brand Foundations With Substance
- How To Strategise A Unique Position Like A Master
- How To Influence With Psychology And Neuroscience
- How To Develop A Human Personality With Science
- How To Craft A Compelling Message With Emotion
- How To Develop Storytelling For Modern Marketing
- How To Hook Your Audience From The First Touch
- How To Craft An Unforgettable Identity From Strategy
- How To Build A Brand Presence That Engages
[+] The Brand Master Playbook
The Brand Master Playbook is a foolproof Step-By-Step guide
that walks you through every single brand-building step one-by-one.
- Build Each Brand Element Step-By-Step
- Visual Video Series Illustrates Book Concepts
- Reference Guide For Use With Brand Master Tools
- Strategic And Creative Process Steps
- How And When To Engage With Your Clients
[+] The Brand Master Toolbox
To build strategic brands you need systems. To execute systems you need tools and templates. This is the biggest arsenal of strategic brand building tools you’ll find ANYWHERE.
- 50+ Page Brand Master Guide To Send To Your Clients
- 50+ Page Brand Intensive On-Screen Presentation
- 12 Brand Research + Development Workbooks
- 14 Cheatsheets For Super Quick Technique Reference
- Agency Folder Structure Setup
- Discovery Session + Brand Intensive Scripts
- All These Tools Referenced Throughout The Playbook
[+] The Trophy Client Sales Funnel
The Trophy Client Sales Funnel Training Series lays down “client getting” traffic and lead generation techniques to bag clients who want your premium services.
- How To Grow Your Branding Expert Profile
- How To Channel Existing Traffic To Your Offer
- Use The Value Ladder To Progress Your Lead To A Sale
- Learn 5 Branding Funnels To Generate Client Leads
- Refine Your Targeting To Deliver The Right Message
- Ascend Your Best Clients To Your High Ticket Offers
[+] The Brand Strategy Matrix
The Brand Strategy Matrix is the key to high-ticket sales that teaches you how to gently guide your prospects into a high-ticket client without any selling.
- How To Filter Out Cheap + Freeloading Clients
- How To Save Hours Of Wasted Call Time
- How To Earn The Trust Needed For High Ticket Sales
- How To Get Your Client To Pay For The Brief
- How To Educate Your Prospect Into A Client
- How To Use Neuroscience To Elevate Your Profile
- How To Convert With Buyer Psychology
Stephen Houraghan Brand Masters Secrets Index:
📂 00-WK0- BOOTCAMP ORIENTATION
📄 0.1 – Welcome To The Bootcamp.mp4 (182.95 MB)
📄 0.2 – What To Expect.mp4 (135.84 MB)
📄 0.3 – The Brand You’ll Build.mp4 (212.27 MB)
📄 0.4 – Bootcamp Curriculum.mp4 (157.34 MB)
📄 0.5 – Client Engagement.mp4 (130.09 MB)
📄 0.6 – Brand Strategy Folder Structure.pdf (49.65 KB)
📄 0.6 – BrandStrategyFolderStructure-230208-181711.zip (4.38 MB)
📄 0.7 Brand Exploration (Questionnaire).pdf (82.04 KB)
📄 0.8 WK0- Group Session 1.mp4 (1.02 GB)
📄 0.9 WK0- Group Session 2.mp4 (1.15 GB)
📂 01-WK1- BRAND STRATEGY MINDSET
📄 1.1 – Week 1 Intro- Brand Strategy Mindset.mp4 (27.02 MB)
📄 1.10 – The Critical Role Of Strategy.mp4 (69.37 MB)
📄 1.11 – Week 1 Review.mp4 (33.30 MB)
📄 1.13 Group Coaching- Week 1 Mindset Session 1.mp4 (1.12 GB)
📄 1.14 Group Coaching- Week 1 Mindset Session 2.mp4 (1.02 GB)
📄 1.2 – How To Psychologically Reposition As A Brand Master.mp4 (162.86 MB)
📄 1.3 – The Imposter Inside.mp4 (165.55 MB)
📄 1.4 – The Guide Your Prospect Needs.mp4 (49.73 MB)
📄 1.5 – The Consultant & The Coach.mp4 (78.77 MB)
📄 1.6 – The Strategic Brand Anatomy.mp4 (50.91 MB)
📄 1.7 – How Branding Influences Marketing.mp4 (66.27 MB)
📄 1.8 – The Brief History Of Branding.mp4 (69.13 MB)
📄 1.9 – How To Avoid The Common Path To Failure.mp4 (64.26 MB)
📂 02-WK2- THE BRAND WITHIN
📄 2.09 – Dove Example- Raising Awareness.mp4 (56.61 MB)
📄 2.1 – Week 2 Intro- The Brand Within.mp4 (28.33 MB)
📄 2.12 – How To Establish An Ambitious Vision.mp4 (51.82 MB)
📄 2.13 – Real Brand Examples- Brand Vision.mp4 (87.86 MB)
📄 2.14 – How To Develop A Committed Mission.mp4 (43.06 MB)
📄 2.15 – How To Develop Your Mission Statement.mp4 (13.77 MB)
📄 2.16 – How To Shape Your Reputation With Behaviour.mp4 (76.99 MB)
📄 2.17 – Real Brand Examples- Brand Values.mp4 (34.55 MB)
📄 2.18 – How To Develop Brand Values.mp4 (30.18 MB)
📄 2.19 – Week 2 Review.mp4 (35.57 MB)
📄 2.2 – Discover The Human Brand.mp4 (112.36 MB)
📄 2.20 – Week 2- Assignment #1.pdf (93.41 KB)
📄 2.21 – BMBPlaybook1of8TheBrandWithin-230209-174747.pdf (228.77 KB)
📄 2.21 – Playbook- The Brand Within.mp4 (53.71 MB)
📄 2.22 – Workbooks – Tools- The Brand Within.zip (161.24 KB)
📄 2.23 – Over The Shoulder- The Brand Within.mp4 (59.76 MB)
📄 2.24 Group Coaching Week 2 Session 2.mp4 (887.84 MB)
📄 2.3 – The Honest Role Of Authenticity.mp4 (68.87 MB)
📄 2.4 – Finding And Aligning Internal Belief Systems.mp4 (69.94 MB)
📄 2.5 – Starting With Why.mp4 (59.43 MB)
📄 2.6 – Pepsi Example- Brand Authenticity Fail.mp4 (91.95 MB)
📄 2.7 – The To Develop A Meaningful Brand Purpose.mp4 (43.62 MB)
📄 2.8 – TOMS Example_ Helping A Cause.mp4 (118.22 MB)
📂 03-WK3- POSITIONING #1 – AUDIENCE & COMPETITOR RESEARCH
📄 3.1 – Week 3 Intro- Positioning 1 – Audience & Competitor Research.mp4 (21.85 MB)
📄 3.10 – Week 3- Assignment #2.pdf (95.06 KB)
📄 3.11 – BMBPlaybook2of8AudienceCompResearch-230209-174921.pdf (183.78 KB)
📄 3.11 – Playbook_ Audience & Competitor Research.mp4 (57.29 MB)
📄 3.12 – Workbooks – Tools- Audience & Competitor Research.zip (66.76 KB)
📄 3.13 – Over The Shoulder- Audience & Competitor Research.mp4 (103.42 MB)
📄 3.14 GROUP COACHNG – WEEK 3 – POSITIONING 1 SESSION 1.mp4 (1.19 GB)
📄 3.14 GROUP COACHNG – WEEK 3 – POSITIONING 1 SESSION 2.mp4 (966.71 MB)
📄 3.2 – Why Positioning Is The Cornerstone Of Strategy.mp4 (64.60 MB)
📄 3.3 – The Main Players Of Positioning.mp4 (25.85 MB)
📄 3.4 – Deep Dive Into The Lives Of Your Audience.mp4 (70.26 MB)
📄 3.5 – Uncover Your Perfect Customer.mp4 (66.78 MB)
📄 3.6 – Sparktoro + Rand (Intro + Pricing + Interview).mp4 (185.71 MB)
📄 3.7 – Find Gold From Your Competitive Analysis.mp4 (48.64 MB)
📄 3.8 – The Good, The Bad And The Gaps.mp4 (59.65 MB)
📄 3.9 – Week 3 Review.mp4 (50.30 MB)
📂 04-WK4- POSITIONING #2 – DIFFERENTIATION STRATEGY
📄 4.1 – Week 4 Intro- Positioning 2 – Differentiation Strategy.mp4 (37.16 MB)
📄 4.10 – Over The Shoulder- Differentiation Strategy.mp4 (130.99 MB)
📄 4.11 – Week 4- Assignment #3.pdf (104.05 KB)
📄 4.11- Week 4- Review.mp4 (42.41 MB)
📄 4.12 – BMBPlaybook3of8DifferentistionStrategy-230209-175340.pdf (152.35 KB)
📄 4.12 – Playbook- Develop Your Differentiation Strategy.mp4 (30.06 MB)
📄 4.13 – Workbooks – Tools- Differentiation Strategy.zip (69.34 KB)
📄 4.14 GROUP COACHNG – WEEK 4 – POSITIONING 1 SESSION 1.mp4 (1.18 GB)
📄 4.14 GROUP COACHNG – WEEK 4 – POSITIONING 1 SESSION 2.mp4 (817.99 MB)
📄 4.2 – How To Find Your Purple Cow.mp4 (61.27 MB)
📄 4.3 – Example_ Subtle Difference, Big Impact.mp4 (25.81 MB)
📄 4.4 – Make A Difference To The Right Group.mp4 (58.16 MB)
📄 4.5 – How To Discover Your Difference (Examples).mp4 (66.71 MB)
📄 4.6 Creative Positioning Process- Brand Games & Associations.mp4 (179.79 MB)
📄 4.7 – Case Study- Razor Positioning.mp4 (64.01 MB)
📄 4.8 – How To Develop Your Positioning Strategy.mp4 (57.67 MB)
📄 4.9 – OPTIONAL- Ulli Appelbaum Interview.mp4 (391.72 MB)
📄 BONUS- Coaching Call with Sebastian Thalhammer.mp4 (66.65 MB)
📂 05-WK5- BRANDING PSYCHOLOGY & NEUROSCIENCE
📄 5.1 – Week 5 Intro- Branding Psychology & Neuroscience.mp4 (43.76 MB)
📄 5.10 – 5 Keys To Effective Neuromarketing.mp4 (36.57 MB)
📄 5.11 – CASE STUDY A Taste Of Neuromarketing.mp4 (28.80 MB)
📄 5.12 – EXAMPLE- Neuromarketing In Action.mp4 (15.38 MB)
📄 5.13 – Week 5- Review.mp4 (37.82 MB)
📄 5.14 Coaching Session 1.mp4 (679.02 MB)
📄 5.14 Coaching Session 2.mp4 (573.82 MB)
📄 5.2 – How Use Science To Elevate Your Expert Position.mp4 (42.52 MB)
📄 5.3 – How To Leverage Neuroscience To Connect.mp4 (66.54 MB)
📄 5.4 – How To Use The Psychology Of Simplicity.mp4 (65.38 MB)
📄 5.5 – How To Steal Hearts Through Emotion.mp4 (55.71 MB)
📄 5.6 – EXAMPLES- Emotion In Branding #1.mp4 (84.72 MB)
📄 5.7 – EXAMPLES- Emotion In Branding #2.mp4 (210.48 MB)
📄 5.8 – The Emotional Before & After States.mp4 (18.92 MB)
📄 5.9 – How To Influence With Neuroscience.mp4 (73.77 MB)
📂 06-WK6- BRAND ARCHETYPES & PERSONALITY
📄 6.1 – Week 6 Intro- Brand Archetypes & Personality.mp4 (33.79 MB)
📄 6.10 – The Hero.mp4 (113.27 MB)
📄 6.11 – The Lover.mp4 (69.26 MB)
📄 6.12 – The Jester.mp4 (44.78 MB)
📄 6.13 – The Everyman.mp4 (58.80 MB)
📄 6.14 – The Caregiver.mp4 (47.18 MB)
📄 6.15 – The Ruler.mp4 (56.98 MB)
📄 6.16 – The Creator.mp4 (71.28 MB)
📄 6.17 – The Innocent.mp4 (72.45 MB)
📄 6.18 – The Sage.mp4 (67.50 MB)
📄 6.19 – The Explorer.mp4 (73.04 MB)
📄 6.2 – The Impact Of This Old Fashioned Tactic.mp4 (58.32 MB)
📄 6.20 – Identify Your Brand Role.mp4 (59.86 MB)
📄 6.21 – How To Use The Archetypal Mix Formula.mp4 (31.86 MB)
📄 6.22 – Build Your Personality Around Your Audience.mp4 (39.81 MB)
📄 6.23 – Bring Your Human Brand To Life.mp4 (82.36 MB)
📄 6.24 – EXAMPLE- Simple Personality Expression.mp4 (70.44 MB)
📄 6.25 – EXAMPLE- From The Outlaw To The Creator.mp4 (64.26 MB)
📄 6.26 – EXAMPLE- The Personality Of London.mp4 (96.55 MB)
📄 6.27 – The Brand Interview Technique.mp4 (15.46 MB)
📄 6.28 – How To Apply Your Persona Attitude.mp4 (157.43 MB)
📄 6.29 – Week 6- Review.mp4 (48.64 MB)
📄 6.3 – How To Make Human Connections.mp4 (55.18 MB)
📄 6.30 – Week 6- Assignment #4.pdf (94.94 KB)
📄 6.31 – BMBPlaybook4of8ArchetypesPersonalityAndVoice-230208-184536.pdf (184.41 KB)
📄 6.31 – Playbook_ Develop Your Brand Personality.mp4 (65.62 MB)
📄 6.32- Workbook – Tools- Brand Archetypes, Personality & Voice.zip (3.10 MB)
📄 6.33 – Over The Shoulder- Brand Archetype, Personality And Voice.mp4 (126.37 MB)
📄 6.34 Group Coaching – Week 6 – Session 1.mp4 (763.31 MB)
📄 6.34 Group Coaching – Week 6 – Session 2.mp4 (890.08 MB)
📄 6.4 – Develop Your Personality With Science.mp4 (50.49 MB)
📄 6.5 – How To Keep Your Personality Defined.mp4 (33.52 MB)
📄 6.6 – Uncover Your Audience Archetype.mp4 (14.51 MB)
📄 6.7 – Discover The Archetype Framework.mp4 (24.47 MB)
📄 6.8 – The Outlaw.mp4 (101.29 MB)
📄 6.9 – The Magician.mp4 (102.73 MB)
📂 07-WK7- BRAND MESSAGE FRAMEWORK
📄 7.1 – Week 7 Intro- Brand Messaging Framework.mp4 (34.93 MB)
📄 7.10 – Week 7- Assignment #5.pdf (86.35 KB)
📄 7.11 – BMBPlaybook5of8BrandMessagingFramework-230208-185342.pdf (144.55 KB)
📄 7.11 – Playbook- Develop Your Brand Messaging Framework.mp4 (16.86 MB)
📄 7.12 – Workbooks – Tools- Brand Messaging Framework.zip (56.86 KB)
📄 7.13 – Over The Shoulder- Brand Messaging Framework.mp4 (111.92 MB)
📄 7.14 Group Coaching Week 7 – Session 1.mp4 (970.42 MB)
📄 7.14 Group Coaching Week 7 – Session 2.mp4 (614.99 MB)
📄 7.2 – The Modern Brand Messaging Structure.mp4 (82.09 MB)
📄 7.3 – Develop Primary Core Message.mp4 (47.49 MB)
📄 7.4 – Develop Your Secondary Core Message.mp4 (62.25 MB)
📄 7.5 – Use The Framing Technique For Endless Content.mp4 (54.35 MB)
📄 7.6 – How To Avoid Killing Your Message.mp4 (60.65 MB)
📄 7.7 – Inject Effective Messaging Characteristics.mp4 (79.34 MB)
📄 7.8 – How To Craft Compelling Copy.mp4 (59.83 MB)
📄 7.9 – Week 7- Review.mp4 (51.65 MB)
📂 08-WK8- BRAND STORYTELLING FRAMEWORK
📄 8.1 – Week Intro- Brand Storytelling Framework.mp4 (38.13 MB)
📄 8.10 – EXAMPLES Brand Storytelling #2.mp4 (109.01 MB)
📄 8.11 – How To Tell Your Modern Story.mp4 (97.68 MB)
📄 8.12 – Week 8- Review.mp4 (54.69 MB)
📄 8.13 – Week 8- Assignment #6.pdf (87.07 KB)
📄 8.14 – BMB_Playbook_6_of_8__Brand_Storytelling_Framework-230210-154304.pdf (159.26 KB)
📄 8.14 – Playbook- Develop Your Brand Storytelling Framework.mp4 (46.48 MB)
📄 8.15 – Workbook – Tools- Brand Storytelling Framework.zip (62.06 KB)
📄 8.16 – Over The Shoulder- Brand Storytelling Framework.mp4 (94.33 MB)
📄 8.17 Group Coaching – Week 8 – Group Coaching – Brand Storytelling Framework 1.mp4 (1.01 GB)
📄 8.17 Group Coaching – Week 8 – Group Coaching – Brand Storytelling Framework 2.mp4 (924.83 MB)
📄 8.2 – History, Science And Emotions Of Storytelling.mp4 (45.90 MB)
📄 8.3 – How To Craft A Modern Story Framework.mp4 (63.55 MB)
📄 8.4 – Step Aside For The Hero.mp4 (57.78 MB)
📄 8.5 – The Hero’s Journey.mp4 (57.50 MB)
📄 8.6 – The Audience’s Journey.mp4 (75.70 MB)
📄 8.7 – How To Write An Effective Story.mp4 (66.56 MB)
📄 8.8 – How To Use Message Blocks, Story Blocks & Micro Stories.mp4 (52.08 MB)
📄 8.9 – EXAMPLES Brand Storytelling #1.mp4 (159.31 MB)
📂 09-WK9- BRAND NAMING, TAGLINE & HOOKS
📄 9.1 – Week 9 Intro- Brand Naming, Tagline & Hooks.mp4 (25.64 MB)
📄 9.10 – Week 9- Assignment #7 (Optional).pdf (87.16 KB)
📄 9.11 – Workbook – Tools- Develop Your Brand Name, Tagline & Hooks.zip (168.22 KB)
📄 9.11 BMBPlaybook7of8BrandNamingTaglineHooks-230208-190149.pdf (222.87 KB)
📄 9.11 Playbook- Develop Your Brand Name, Tagline & Hooks.mp4 (200.31 MB)
📄 9.12 – Over The Shoulder- Brand Naming, Tagline & Hooks.mp4 (114.78 MB)
📄 9.13 Group Coaching – Week 9 – Group Coaching – Brand Naming, Tagline & Hooks Session 1.mp4 (733.87 MB)
📄 9.13 Group Coaching – Week 9 – Group Coaching – Brand Naming, Tagline & Hooks Session 2.mp4 (665.85 MB)
📄 9.2 – The Critical Role Of The Tagline.mp4 (92.85 MB)
📄 9.3 – EXAMPLES- Iconic Taglines.mp4 (46.19 MB)
📄 9.4 – How To Develop An Unforgettable Tagline.mp4 (76.46 MB)
📄 9.5 – The Significance Of The Brand Name.mp4 (49.36 MB)
📄 9.6 – How To Develop A Name With A Message.mp4 (68.36 MB)
📄 9.7 – Inject Your Promise Into Everything You Do.mp4 (46.78 MB)
📄 9.8 – Increase Your Value With A Hook And Pitch.mp4 (39.57 MB)
📄 9.9 – Week 9- Review.mp4 (49.16 MB)
📂 10-WK10- STRATEGIC VISUAL IDENTITY DEVELOPMENT
📄 10.1 – Week 10 Intro- Strategic Visual Identity Development.mp4 (78.03 MB)
📄 10.10 – Leverage The Personality Of Typography.mp4 (115.42 MB)
📄 10.11 – Leverage The Visual Human Brain.mp4 (68.24 MB)
📄 10.12 – EXAMPLES- Brand Identity System.mp4 (80.74 MB)
📄 10.13 – A Strategic Design Approach.mp4 (75.96 MB)
📄 10.14 – How To Create An Effective Style Guide.mp4 (25.59 MB)
📄 10.15 – Week 10- Assignment #8.zip (758.74 KB)
📄 10.16 – Week 10- Assignment #8.pdf (87.31 KB)
📄 10.17 – Playbook- Develop Your Strategic Visual Identity.pdf (195.71 KB)
📄 10.18 – BMBCheatSDesignRefine-230507-120441.pdf (72.89 KB)
📄 10.18 – BMBCheatSEffectiveLogoCharacteristics-230507-120441.pdf (70.88 KB)
📄 10.18 – BMBWorkbookCreativeProcess-230507-120441.xlsx (14.34 KB)
📄 10.19 – Over The Shoulder- Strategic Visual Identity Development.mp4 (337.94 MB)
📄 10.2 – Strategic Design Is Visual Thinking.mp4 (36.84 MB)
📄 10.20 Group Coaching – Week 6 – Group Coaching – Strategic Visual Identity.mp4 (927.09 MB)
📄 10.3 – The Significance Of The Logo.mp4 (57.58 MB)
📄 10.4 – How To Build A Visual Identity With Strategy.mp4 (54.04 MB)
📄 10.5 – Achieve The Visual Identity Goal Of Recall.mp4 (71.60 MB)
📄 10.6 – How To Craft A Visual System That Works.mp4 (49.53 MB)
📄 10.7 – Characteristics Of Effective Logos.mp4 (26.46 MB)
📄 10.8 – EXAMPLES- Inspirational Logos.mp4 (58.18 MB)
📄 10.9 – Leverage The Psychology Of Colour.mp4 (93.40 MB)
📂 11-WK11- BRAND GUIDELINES DEVELOPMENT
📄 11.1 – Week 11 Intro- Brand Master Guide Development.mp4 (114.72 MB)
📄 11.2 Brand Strategy Presentation.mp4 (64.62 MB)
📄 11.2 BrandStrategyPresentation-230512-162008.zip (2.48 MB)
📄 11.5 Brand Master Guide Example – OPR.pdf (11.16 MB)
📄 11.5 BrandMasterGuideBipolarEmpath-230511-133625.pdf (20.76 MB)
📄 11.5 BrandMasterGuideSoaringLife-230511-133859.pdf (1.54 MB)
📄 11.5 BrandMasterGuideUNICOSpanish-230511-133953.pdf (6.57 MB)
📄 11.7 Over The Shoulder- Brand Master Guide Development.mp4 (136.77 MB)
📄 11.9 Group Coaching – Week 11 – Group Coaching – Brand Master Guide Development 1.mp4 (907.49 MB)
📄 11.9 Group Coaching – Week 11 – Group Coaching – Brand Master Guide Development 2.mp4 (869.02 MB)
📄 BMB Playbook 8 of 8 – Strategic Visual Identity.pdf (195.74 KB)
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