DISCOVERY WORK SESSION

Ask questions that lead to solutions

Find out what problem your clients need to solve and what’s important to them and their business. Determine the customer profiles, brand attributes, and establish the creative brief.

STRATEGY

From “order-taker” to strategic leader

You’re not just a designer. You can move the discovery sessions along smoothly and efficiently to land on the client’s vision. You’ll help them exceed their goals and clearly provide a plan of action.

BUILD AND DEFINE BRANDS 

Find their X-factor

Help clients see why their brand is different and not just another “I do that, too” company. Using the insights from the discovery session, you’ll be able to create designs that are unique and exciting.

CHARGE FOR DISCOVERY

Turn strategy sessions into a service

The discovery meeting is an essential and necessary step to architecting a brand. It’s what sets the course for everything to come. You’ll quickly learn that this is the most valuable asset to your process, and that you can charge for a discovery session before you charge for the deliverables.

The Advanced Strategy Bundle

• CORE Discovery is a classic, but it’s just the start. With the Advanced Strategy Bundle, you get an additional 23 Pro call videos discussing the material in greater detail.
• CORE Discovery Strategy Kit ($489)
• Advanced Strategy ($325)
• 23 Pro Group calls about:
• Selling Strategy
• Facilitation Tips
• Defining Brand Attributes
• User Profiles
• User Journey Mapping