Marty Marion – Intensive Positioning Blueprint Program — What Is Included

The attached index for Marty Marion – Intensive Positioning Blueprint Program shows material covering !update, Lesson 1 Advanced introduction to Positioning, De-Positioning and Competitive Advantage, Lesson 10- Marty's own Positioning Workflow and special guest Gail Trueman review the positioning venn., Lesson 11- An intensive exploration of how to prepare for creation of your Category Class, and the concepts of 'unbinding' and 're-binding'., Lesson 12- An exploration and dissection of brand positioning 'traps', including the brand extension trap and the tagline trap.. The purpose of this page is to make the actual indexed contents easy to scan without inventing lessons, outcomes, or features that are not present in the source material.

Key Curriculum Areas

Course Content Index

The curriculum below is reorganized from the supplied file index for readability. The supplied index contains fewer than 50 video files, so the curriculum is shown directly without unnecessary accordion sections.

• Lesson 1 Advanced introduction to Positioning, De-Positioning and Competitive Advantage (467.08 MB)
• Lesson 10- Marty's own Positioning Workflow and special guest Gail Trueman review the positioning venn. (428.35 MB)
• Lesson 11- An intensive exploration of how to prepare for creation of your Category Class, and the concepts of 'unbinding' and 're-binding'. (726.50 MB)
• Lesson 12- An exploration and dissection of brand positioning 'traps', including the brand extension trap and the tagline trap. (414.55 MB)
• Lesson 13- A detailed exploration of the important of using segmentation with positioning to increase revenue, clients, customers, AOV and LTV. (394.36 MB)
• Lesson 14- Breaking down the use and impact of positioning and de-positioning for acquisition and conversion, with examples. (358.69 MB)
• Lesson 15- A dissection of the strategy and tactics for using positioning in the Stimulation phase of scaling your business. (406.14 MB)
• Lesson 16- A detailed exploration of the power of positioning in retention, with a real-life example from Marty's personal client archive. (723.28 MB)
• Lesson 2- Introduction to The Positioning Platform and The Positioning Matrix™ (681.13 MB)
• Lesson 3- Introduction to Creating the Category Class, with Examples (592.41 MB)
• Lesson 4- Dissection of Doubt and Dissatisfaction as Powering Triggers for Creating a Category Class (632.81 MB)
• Lesson 5- A deep dive into the Ladders of Influence, and controlling consumer or client perceptions. (699.11 MB)
• Lesson 6- Clarifying consistency and Part 1 of controlling the decision-making process of clients and customers. (659.95 MB)
• Lesson 7- The final stage of the consumer decision-making process, and examples of important positioning-based ads from Marty Marion's 'Mad Men' agency archives. (307.81 MB)
• Lesson 7- The final stage of the consumer decision-making process, and examples of important positioning-based ads from Marty Marion's 'Mad Men' agency archives (651.42 MB)
• Lesson 8- The use and creation of doubt and dissatisfaction in advertising; examples from Marty Marion's vault dissected. (720.93 MB)
• Lesson 9- Transitioning from the theoretical to the practical, an exploration of The Positioning Venn and The Sweet Spot Venn (590.53 MB)
• Positioning Blueprint Video Course – Content (977.37 KB)
• !update › 1) Intro to Positioning & De-Positioning (80.72 MB)
• !update › ) Creating Your Category Class (154.35 MB)
• !update › ) How To Create The Positioning Platform (95.43 MB)
• !update › ) The 4 Essential Elements of The Positioning Matrix (105.52 MB)
• !update › ) The 4 Marketing Environments (112.16 MB)
• !update › ) Weighting The Positioning Matrix (60.92 MB)
• !update › ) The Positioning Venn For Category Classes (123.24 MB)
• !update › White-Paper-On-Positioning-De-Positioning (4.13 MB)

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