Foundr Mitch Harper 60 Days Startup: Validate First, Build Second
The promise is simple and uncomfortable: find a painkiller, not a vitamin, and get people to pay before you invest heavily. The instructor demonstrates his methodical approach of pain validation in a market, the same framework he used to build companies with nine-figure revenues.
The credentials are specific. According to the original page, Harper has founded 8 tech products with combined sales above $200 million, bootstrapped Interspire to $7 million in annual revenue over five years, and scaled BigCommerce to more than 100,000 customers, raising $155 million from investors that included AOL founder Steve Case.
You work through seven modules: starting up the right way, finding a painkiller idea, product validation, product development and design, product management, getting your first 100 paying customers in a closed beta, and a recommended launch framework.
It gets practical fast. You learn MVP versus MSP without needing to code, validate through email, social media, SurveyMonkey audiences and phone scripts for locking in pre-buyers, and hire developers and designers with paid test projects. Launch plans are mapped to three budgets: free, low ($5,000 to $10,000) and big.
The archive backs this up with workbooks for nearly every lesson plus Word and Excel templates, job ads, interview questions and a Trello template walkthrough.
How to get it in 4 steps
Foundr Mitch Harper 60 Days Startup: The 7 Modules
- Your why, the startup mindset and growth stages
- Bootstrapping versus raising capital, painkillers versus vitamins
- Market sizing, competitive research, funnel hacking and scoring ideas
- The Love Test and hypothesis testing
- Validation strategy, email and social media validation
- SurveyMonkey audience validation and survey questions
- Phone script to lock in pre-buyers and a quick payment stack
- The “5 Whys” framework
- Getting a product built, MVP versus MSP
- Job ads, hiring developers and designers, paid test projects
- Product manager role, Trello-based process and T-shirt sizing
- Roadblocks checklist
- Closed beta, one-page beta site and testimonials
- Weekly beta updates and a 6-part launch checklist
- Free, low-budget and big-budget launch strategies
- Post-mortem on failed launches and the growth cycle
Mitch Harper 60 Days Startup at a glance
| Detail | What you get |
|---|---|
| Instructor | Mitch Harper, co-founder of BigCommerce |
| Format | Videos, workbooks, Word and Excel templates |
| Archive | 49 videos, 113 files |
| Modules | 7 |
| Level | Beginner to intermediate founders |
| Language | English |
| Delivery | Fast delivery after payment |
Foundr Mitch Harper 60 Days Startup vs Learning the Hard Way
| Aspect | Mitch Harper 60 Days Startup | Learning by failing |
|---|---|---|
| Entry cost | Up to 97% OFF here, plus an extra coupon | Savings spent on a product nobody tested |
| Validation | Email, social, survey and phone-script methods with templates | Opinions from friends and family |
| Hiring | Job ads, interview questions and paid test projects | Trial hires and trial and error |
| Launch plan | Three budget tiers, a checklist and a post-mortem | A single launch day and no plan after it |
Mitch Harper 60 Days Startup vs other Foundr courses
Idea-to-launch is one stage of building a business. Compare this program with the rest of the Foundr range. All of them live in the Foundr category, and you can browse everything on the ecommerce courses hub and the ecommerce category.
| Course | What it focuses on | Pick it when… |
|---|---|---|
| Nathan Chan Infinite Scale | Digital course business | When your product is knowledge or a course |
| Foundr Consulting Empire | Consulting and agency | When you sell services, not software |
| Foundr Growth Hacking Playbook | Growth funnel | When you have a product and need customers |
| Foundr Ecommerce Masters | Ecommerce | When you plan to sell physical products online |
| Foundr AI Accelerator Program | AI for business | When you want to add AI to your startup |
Complete File Index
Welcome · Your Why · The Startup Mindset · Growth Stages · Bootstrapping vs Raising Capital · Painkillers and Vitamins
Your Idea · Market Sizing & Niching Down · Competitive Research · Funnel Hacking · Killing Your Hypothesis · Scoring Multiple Ideas · Love Test
Validation Strategy (10,000 Foot View) · Email Validation · Social Media Validation · SurveyMonkey Audience Validation · Phone Script to Lock In Pre-Buyers · Which Validation Approach Is Right For You · Quick & Dirty Payment Stack · The “5 Whys” Framework
Getting Your Product Built · Going to Market (MVP vs MSP) · Team – Who You Need · Culture (Brian Chesky, Alfred Lin) · Writing Job Ads to Find the Best Talent · Hiring Your Developer · Hiring Your Designer · Vetting Skills with a Paid Test Project
Your Role As The Product Manager · Project Management Process To SHIP · How to Copy the Trello Template · The T-Shirt Sizing Method · Roadblocks To Look Out For
Getting Your First Paying Customers With a Closed Beta · Your One-Page Beta Website · Getting Testimonials From Beta Users · Keeping Your Beta Users Updated Weekly · The 6-Part Launch Checklist
What Makes a Successful Launch (Time or Money) · Competitive Launch Research · Free Launch Strategy ($0) · Low-Budget Launch Strategy ($5,000-$10,000) · Create FBAds That Convert In 2020 · Big Budget Launch Strategy ($10,000 ) · Post-Mortem – Common Mistakes from Failed Launches · When Should You Take Money Out Of Your Business · The Growth Cycle – Where To From Here · Closing Thoughts
Is Foundr Mitch Harper 60 Days Startup Right for You?
- First-time founders with an idea and no validation yet
- Non-technical founders who must hire developers and designers
- Side-project builders who want a 60-day structure with deadlines
- Not for you if you already have product-market fit and need advanced scaling content
- Strong focus on validation before spending
- Templates, scripts, job ads and interview questions included
- Launch strategies for three budget levels
- Workbook with every lesson
- Software and product startup focus, so service businesses should look elsewhere
- Some references, such as the 2020 Facebook ads lesson, may be dated
- English only
Mitch Harper 60 Days Startup: Frequently Asked Questions
Do I need to know how to code?
No. The course teaches MVP versus MSP without requiring programming knowledge and shows how to hire developers and designers.
What does the validation module teach?
Email validation, social media validation, SurveyMonkey audience surveys, a phone script for pre-buyers, a quick payment stack and the “5 Whys” framework.
How does Foundr Mitch Harper 60 Days Startup handle small launch budgets?
It covers a free launch, a low-budget launch in the $5,000 to $10,000 range and a big-budget launch, plus Facebook ad creation and post-launch analysis.
Are templates included?
Yes. The index lists Word and Excel templates such as job ads, interview questions, a funnel hacking template and beta email updates.
Is there an additional discount?
An extra coupon exists. See the coupons page. Delivery is fast after payment.
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