Foundr Ecommerce Masters – Course Review 2026
Foundr Ecommerce Masters is not a starter course. It is a 9+ hour, 70+ lesson masterclass for store owners who already have sales and now hit the walls that come with growth: ad costs, supply chain, thin margins and a stale product line. Get it at
Courses On Budget for a low one-time price with fast delivery.
Foundr Ecommerce Masters: five specialists, one scaling playbook
Launching a store and scaling a store are different jobs. At launch, you need an idea and a first sale. At scale, you need cheaper customer acquisition, a supply chain that does not bleed cash, an email programme that prints repeat revenue and a product that keeps pulling its weight. This course is built for that second stage, and it assumes you already know the ecommerce basics.
Instead of one teacher stretched across five topics, Foundr brought in five practitioners, each owning a module:
- Advanced Influencer Marketing with Gretta van Riel: identifying influential figures, targeting macro and micro influencers, building relationships
- Scaling With Facebook Ads with Nick Shackelford: campaign creation, ad journey mapping, testing frameworks and remarketing
- Advanced Operations, Manufacturing and Supply Chain with Richard Li: scaling operations, sourcing suppliers, negotiating and improving profit margins
- Multimillion-Dollar Ecommerce Email Marketing with Chase Diamond: flows, abandoned cart recovery and customer nurturing
- Product Success Formula with Rob Ward: product-market fit, validation and product innovation
Your file index confirms the depth: 74 videos and 194 files, including workbooks, spreadsheets, supplier scripts, templates and real email examples from well-known direct-to-consumer brands.
Want a taste before you buy? A sample video is linked from the original course page.
How to get it
1
Select the masterclass
Open the product page and add Foundr Ecommerce Masters to your cart.
2
Use the extra discount
A coupon for an extra discount is available on all courses. Find it on the
coupons page.
3
Fast delivery
After payment, your download arrives fast so you can start with the Welcome lesson.
4
One-time purchase
Pay once for the full 74-video package and bonuses.
What’s inside the five modules
Module · Influencers
Advanced Influencer Marketing (Gretta van Riel)
- Identifying the influential and building influencer funnels
- Product-for-content and product-for-post campaigns
- Scaling micro-influencers and automating outreach
- Macro collaborations, influencer ad takeovers and YouTube influencers
- Mastering follow-up and the Sweetener Framework
- Outreach scripts, tracking spreadsheet, VA job ad template
Best for: brands ready to turn creators into a repeatable acquisition channel.
Module · Paid ads
Scaling With Facebook Ads (Nick Shackelford)
- Account set-up, dashboard view, naming conventions and success metrics
- Delayed attribution and a calculator spreadsheet
- Key terms, growth model and three prospecting structures
- Testing frameworks, urgent testing, persona and angle tests
- Product launch, creative that converts and spend guidelines
- Re-engagement and re-marketing
Best for: owners spending on ads who want a testing system, not guesswork.
Module · Operations
Advanced Operations, Manufacturing and Supply Chain (Richard Li)
- The supply chain puzzle and the first step to scaling
- Sourcing quality suppliers and negotiating with them
- Preventing 3PL bleeding, international shipping and last-mile delivery
- Automating delivery and a case study
- Templates: profit and loss with CM calculation, supplier cold-calling scripts, QC inspection, 3PL pricing
Best for: founders whose margins shrink as order volume grows.
Module · Email
Multimillion-Dollar Ecommerce Email Marketing (Chase Diamond)
- Welcome series, browse abandonment, abandoned cart and abandoned checkout
- Post-purchase primer, customer thank-you, reviews, upsells and cross-sells
- Customer win-back, breakup series and replenishment
- Key terms and industry benchmarks
- Real email examples from several DTC brands (zip packs)
Best for: stores that want revenue from the list they already have.
Module · Product
Product Success Formula (Rob Ward)
- Product-market fit at scale and market validation
- Customer surveys and the second-album problem
- “Me too” vs. “break-the-ceiling” products and complementary products
- Flagship onboarding, pricing strategy and DTC, plus a case study
- Full workbook and lesson PDFs
Best for: owners who need their next product to work as well as their first.
Bonus
Growth hacks arsenal
- Brand protection, brand authorisation letter and NDA templates
- Product pages made to convert, plus pop-up A/B testing
- Influencer acquisition flow and influencer marketing cheat sheet
- Back-in-stock hack, secret survey, VIP customisation and exit intent
- Klaviyo tech setup and a delayed attribution full demo
- 12 months of access to the private Ecommerce Masters Facebook group (as stated in the original description)
Best for: anyone who wants quick wins on top of the main modules.
At a glance
| Detail |
Foundr Ecommerce Masters |
| Content |
9+ hours, 70+ video lessons (74 videos, 194 files in the index) |
| Instructors |
Gretta van Riel, Nick Shackelford, Richard Li, Chase Diamond, Rob Ward |
| Level |
Intermediate to advanced: basic ecommerce knowledge required |
| Language |
English |
| Price on this site |
€59.99 plus the optional extra-discount coupon |
| Delivery |
Fast delivery after payment |
Ecommerce Masters vs. other ways to learn scaling
|
Buying here |
Full-price masterclass |
Podcasts and free videos |
| Cost |
Low one-time price, up to 97% OFF across the site |
Premium |
Free |
| Depth |
Five specialist modules plus bonuses |
Same |
Scattered, rarely complete |
| Templates |
Supplier scripts, P&L, outreach scripts, email examples |
Same |
Seldom shared |
| Skill level |
For stores already trading |
Same |
Mixed |
Your Foundr learning path can continue with these titles, all available in our Foundr category:
Free Video Sample
| ▶ |
See a real lesson from this course
Unedited sample from the actual files. No login, no signup.
|
Full file index
Open any module to see its actual lesson videos, PDFs and downloads.
Welcome and course intro · 1 videos · 3 files
- 0 Welcome-to-Ecommerce-Masters Gretta-Introduces-Whole-Course (video)
- welcome to ecommerce masters – foundr premium (PDF)
- Module Intro (PDF)
Scaling With Facebook Ads (Nick Shackelford) · 16 videos · 39 files
- Shack-L1-Intro-V3 (video)
- Nick Lesson 2 (PDF)
- Setup – Getting Smarter About Facebook Ads (PDF)
- Setup- Getting Smarter About Facebook Ads (video)
- Foundations (Part A) Account Overview, Dashboard View, Naming Conventions, Success Correlations (PDF)
- Foundations (Part A)- Account Overview, Dashboard View, Naming Conventions, Success Correlations (video)
- Nick Lesson 3 (PDF)
- Success Metrics Spreadsheet (spreadsheet)
- Delayed Attribution Calculator – goes with lesson 4 Foundr (spreadsheet)
- Foundations (Part B) Delayed Attribution (PDF)
- Foundations (Part B)- Delayed Attribution – Foundr Premium (video)
- Nick Lesson 4 (PDF)
- Success Metrics Spreadsheet (spreadsheet)
- L5 Cheat Sheet – 12 Key Terms You Need to Know Ecommerce Masters by Foundr (document)
- Nick Lesson 5 (PDF)
- Shack-L4-Key Terms-V3 (video)
- Nick Lesson 6 (PDF)
- Shack-L5-Growth Model-V3 (video)
- Nick Lesson 7 (PDF)
- Shack-L6-3 Prospecting Structures-V3 (video)
- Nick Lesson 8 (PDF)
- Shack-L7-3-Testing-Frameworks-V3 (video)
- Nick Lesson 9 (PDF)
- Shack-L8-Urgent-Testing-DCT-V3 (video)
- Nick Lesson 10 (PDF)
- Shack-L9-Persona-Angle-Test-V3 (video)
- Nick Lesson 11 (PDF)
- Prospecting- Audience Testing – Foundr Premium (video)
- Nick Lesson 12 (PDF)
- Shack-L11-Product Launch-V3 (video)
- Nick Lesson 13 (PDF)
- Shack-L12-Creative That Converts-V3 (video)
- Nick Lesson 14 (PDF)
- Prospecting Spend Guidelines (image)
- Shack-L13-Spend Guidelines-V3 (video)
- Nick Lesson 15 (PDF)
- Shack-L14-Re-engagement-V3 (video)
- Nick Lesson 16 (PDF)
- Shack-L15-Re-marketing-V3 (video)
Product Success Formula (Rob Ward) · 11 videos · 23 files
- Rob Full Workbook (PDF)
- Rob Lesson 1 (PDF)
- Ward-L1-Intro-V3 (video)
- Product-Market Fit at Scale – Foundr Premium (video)
- Rob Lesson 2 (PDF)
- Rob Lesson 3 (PDF)
- Ward-L3-Market-Validation-V3 (video)
- Rob Lesson 4 (PDF)
- Ward-L4-Customer-Surveys-V3 (video)
- Rob Lesson 5 (PDF)
- Ward-L5-2nd-Album-V3 (video)
- Me Too- vs. -Break-the-Ceiling- Products – Foundr Premium (video)
- Rob Lesson 5 (PDF)
- Rob Lesson 7 (PDF)
- Ward-L7-Flagship Onboarding-V3 (video)
- Complementary Products – Foundr Premium (video)
- Rob Lesson 8 (PDF)
- Rob Lesson 9 (PDF)
- Ward-L9-Pricing Strategy-V3 (video)
- Rob Lesson 10 (PDF)
- Ward-L10-DTC-V3 (video)
- Rob Lesson 11 (PDF)
- Ward-L11-Case Study-V3 (video)
Advanced Operations, Manufacturing and Supply Chain (Richard Li) · 10 videos · 26 files
- RIch Full Module (PDF)
- Rich Lesson 1 (PDF)
- Rich-L1-Module Intro-v3 (video)
- Rich Lesson 3 (PDF)
- Supply Chain Flow Chart (PDF)
- The Supply Chain Puzzle (Primer) – Foundr Premium (video)
- Profit & Loss Template with CM Calculation (Foundr) (spreadsheet)
- Rich Lesson 2 (PDF)
- Rich-L3-The First Step to Scaling-v3 (video)
- Rich Lesson 4 (PDF)
- Rich-L4-Sourcing Quality Suppliers-v3 (video)
- Supplier Cold-Calling Scripts (document)
- QC Inspection Template (PDF)
- Rich Lesson 5 (PDF)
- Rich-L5-Negotiating with Suppliers-v3 (video)
- 3PL Pricing Template (Foundr) (document)
- Rich-L7-Preventing 3PL Bleeding-v3 (video)
- Brosa Supply Chain Workshop (PDF)
- Rich Lesson 7 (PDF)
- Rich-L8-International Shipping-v3 (video)
- Rich Lesson 8 (PDF)
- Rich-L9-Last Mile Delivery-v3 (video)
- Rich Lesson 9 (PDF)
- Rich-L10-Automating Your Delivery (Shippit)-v3 (video)
- Rich Lesson 10 (PDF)
- Rich-L11-July-A Case Study-v3 (video)
Advanced Influencer Marketing (Gretta van Riel) · 12 videos · 30 files
- Gretta Full Workbook (PDF)
- Gretta Lesson 1 (PDF)
- Gretta-L1-Module Intro-v3 (video)
- Gretta Lesson 2 (PDF)
- Gretta-L2-Identifying the Influential-v3 (video)
- Gretta Lesson 3 (PDF)
- Gretta-L3-Influencer Funnels-v3 (video)
- Gretta Lesson 4 (PDF)
- Gretta-L4-Product-for-Content Campaigns-v3 (video)
- Gretta Lesson 5 (PDF)
- Gretta-L5-Product-for-Post Campaigns-v3 (video)
- Gretta Lesson 6 (PDF)
- Gretta-L6-Scaling Micro-Influencers-v3 (video)
- Influencer Outreach Scripts (Dropbottle) (document)
- Virtual Assistant Job Ad Template (document)
- Gretta Lesson 7 (PDF)
- Gretta-L7-Automating Influencer Outreach-v3 (video)
- Gretta Lesson 8 (PDF)
- Gretta-L8-Macro Influencer Collaborations-v3 (video)
- Gretta Lesson 9 (PDF)
- Gretta-L9-Influencer Ad Takeover-v3 (video)
- Influencer Ad Takeover (Nick Shack for Gretta) (slides)
- Gretta Lesson 10 (PDF)
- Gretta-L10-Navigating YouTube Influencers-v3 (video)
- Influencer Outreach Scripts (Dropbottle) (document)
- Gretta Lesson 11 (PDF)
- Gretta-L11-Mastering the Follow-Up-v3 (video)
- Influencer Tracking Spreadsheet (spreadsheet)
- Gretta Lesson 12 (PDF)
- Gretta-L12-The Sweetener Framework for Relationship Building-v3 (video)
Multimillion-Dollar Ecommerce Email Marketing (Chase Diamond) · 12 videos · 45 files
- Chase Full Workbook (PDF)
- Chase Lesson 1 (PDF)
- Chase-L1-Intro-V3 (video)
- Beardbrand-20200221T093258Z-001 (zip)
- Casper-20200221T092419Z-001 (zip)
- Chase Lesson 2 (PDF)
- Chase-L2-Welcome Series-V3 (video)
- Magic Spoon-20200221T092617Z-001 (zip)
- TOMS-20200221T092618Z-001 (zip)
- WellWell-20200221T092430Z-001 (zip)
- Browse Abandonment Subject Lines (document)
- Chase Lesson 3 (PDF)
- Chase-L3-Browse Abandonment-V3 (video)
- Abandoned Cart Email Examples-20200221T104011Z-001 (zip)
- Chase Lesson 4 (PDF)
- Chase-L4-Abandoned Cart-V3 (video)
- ac-revenue-2 (image)
- adidas (image)
- birchbox (image)
- cali-fabrics (image)
- Chase Lesson 5 (PDF)
- Chase-L5-Abandoned Checkout-V3 (video)
- Swimwear Client-20200221T105241Z-001 (zip)
- apparel-abandoned-checkout (image)
- Calming Blankets-20200221T105535Z-001 (zip)
- Chase Lesson 6 (PDF)
- Chase-L6-Post Purchase Primer-V3 (video)
- Chase Lesson 7 (PDF)
- Chase-L7-Customer Thank You-V3 (video)
- Chase Lesson 8 (PDF)
- Chase-L8-Reviews Upsells Cross-sells-V3 (video)
- Product Review Emails-20200221T111236Z-001 (zip)
- Stuart and Lau-20200221T111242Z-001 (zip)
- ANDAR-20200221T111525Z-001 (zip)
- CB-20200221T111452Z-001 (zip)
- Chase Lesson 9 (PDF)
- Chase-L9-Customer Winback-V3 (video)
- Chase Lesson 10 (PDF)
- Chase-L10-Breakup Series-V3 (video)
- Sunset Unengaged Subscribers-20200221T111707Z-001 (zip)
- Chase Lesson 11 (PDF)
- Chase-L11-Replenishment-V3 (video)
- Chase Lesson 12 (PDF)
- Chase-L12-Key Terms-V3 (video)
- Industry Benchmarks-20200221T112002Z-001 (zip)
Bonus: growth hacks arsenal · 12 videos · 28 files
- Brand Authorisation Letter (PDF)
- NDA (Foundr) (document)
- Rich Bonus Lesson (PDF)
- Rich-L6-Protecting Your Brand-v3 (video)
- Top Converting Facebook Ads (Nick Shackelford) (slides)
- Ward-B1-Product-Pages-V3 (video)
- product pages made to convert – foundr premium (PDF)
- Gretta-B2-Influencer Aquisition Flow-v3 (video)
- Influencer Acquisition Flow (Dropbottle) (PDF)
- Chase Dimond's Famous -Back-In-Stock- Hack – Foundr Premium (video)
- chase dimond's famous back-in-stock hack – foundr premium (PDF)
- Browse Abandonment Subject Lines (document)
- 12 months membership to the ecommerce masters private facebook group – foundr premium (PDF)
- Ward-B2-Popups-V3 (video)
- a b testing pop-ups – foundr premium (PDF)
- Rich-B-Currency Hack for International Selling-v3 (video)
- currency hack for international selling – foundr premium (PDF)
- Chase-B1-Secret Survey-V3 (video)
- the secret survey – foundr premium (PDF)
- Chase-B3-VIP Customization-V3 (video)
- v.i.p. customization personalization segmenting – foundr premium (PDF)
- Chase-B4-Exit Intent-V3 (video)
- exit intent – how to leverage existing traffic for email list growth – foundr premium (PDF)
- Chase-B5-Klaviyo Tech Setup-V3 (video)
- email demo klaviyo tech setup 5 things you probably didn't know – foundr premium (PDF)
- Gretta-B1-Influencer Marketing Cheat Sheet-v3 (video)
- Influencer Marketing Cheatsheet (AE) (PDF)
- Shack-B-Delayed Attribution Full Demo-V3 (video)
Extra discount coupon available on all courses
Who is it for?
- Store owners already making sales who now want to scale profitably
- Marketers managing ads, email or influencers for ecommerce clients
- Operators who need supplier, 3PL and shipping guidance
- Not for first-time sellers who still need an idea or a first product: start with a beginner course such as Start & Scale 2.0
Pros
- Five named specialists, each teaching their own discipline
- Practical templates: scripts, spreadsheets, workbooks and email examples
- Covers marketing, operations and product, not just ads
- Bonus growth hacks included
Cons
- Requires existing ecommerce knowledge
- Large package: plan your order of study
- Examples are from the course period, so check tool interfaces for changes
Ecommerce Masters FAQ
Is Ecommerce Masters suitable for beginners?
The original description says it targets entrepreneurs earning a full-time income from online stores and requires foundational ecommerce knowledge. Beginners should start with a launch course first.
Which topics are the five modules?
Influencer marketing, Facebook ads, operations and supply chain, email marketing and product success.
What do I receive?
Your index lists 74 videos plus workbooks, spreadsheets, document templates, slides and zip packs of email examples.
Is the Facebook group included?
The description lists 12-month access to a private Facebook group among the bonuses. Access to external communities is not controlled by this site, so treat it as described by the publisher.
How do I save more?
Use the extra-discount coupon found on the coupons page. Delivery is fast after payment.
Final verdict: the scaling toolkit for stores that already sell
Foundr Ecommerce Masters gives you five growth specialists, 74 videos and a shelf of templates for a low one-time price. If you already have traction, it is one of the most complete scaling resources in our catalogue.
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