| Course | Lead Mavericks |
| Creators | Michael Salvietti (Facebook ads) and partner Brendan (cold email) |
| Format | 71 videos (~5h 14m) · 51 text resource notes · 12 PNG content maps |
| Level | Beginner to intermediate, from $0 a month in revenue upward |
| Core promise | Booked sales calls from two channels you control: paid ads and cold email |
| Our take | The ads half is the star; the cold email half is a tight, numbers-first checklist |
1. The big idea · 2. The conversion ladder · 3. Worked example · 4. The $5-a-day launch · 5. Cold email settings · 6. From form to client · 7. Inside the index · 8. Self-test · 9. About the creator · 10. Verdict
The Big Idea: Context Beats Copy-Paste Strategy
Lead Mavericks is built on one rule that Michael Salvietti repeats until it sticks: “context is key.” A strategy that works at seven figures is wrong for someone with no clients, no proven funnel and five dollars a day. Most ad courses teach one ideal campaign; this one teaches which campaign fits your stage today.
His example is Alex Hormozi. Mike says the two learned Facebook ads together at a ten-person Las Vegas mastermind in 2013, and that Hormozi grew his gym business through ads, not content. Copying his content-heavy approach today, Mike argues, copies where he is now, not what got him there.
“The right strategy absent context is no longer the right strategy.” — 03 The Scaling Blueprint, Facebook Ad Overview module
The target is narrow on purpose: coaches, course creators, agencies, SaaS owners and service providers who close deals in a conversation. Every lesson chases the most qualified conversations for the least time, energy and money. That focus is the lens for this Lead Mavericks Index Review.
The Lead Mavericks Conversion Ladder as a Diagram
The whole Facebook side rests on one ladder of conversion mechanisms, ordered from the cheapest, easiest action to the most demanding. You climb it as your budget, proof and team grow:
on the ad
click to Messenger
inside Facebook
your own page
email to watch
self-liquidating offer
Steps one and two stay on the platform and need almost no software; a comment is the cheapest action anyone can take. Each higher rung costs more per lead but brings stronger intent. At the top, a small paid product mainly covers ad spend and surfaces buyers to call.
Direct vs Indirect Offers in One Table
Every rung can carry one of two offer types. Mike prefers indirect offers when you start out because they build what he calls “pipeline equity”:
| Trait | Direct offer | Indirect offer |
|---|---|---|
| What it is | Book a call to solve a big problem | A free resource that fixes one roadblock |
| Volume | Lower | Higher |
| Buying intent | Higher commitment | Lower commitment |
| Cost per lead | Higher | Lower |
| Typical format | Power offer script, application | Google Doc plus a Loom video |
Two Objectives, Manual Builds, ABO Before CBO
About 90% of the program’s ads use two objectives: engagement and leads, always built manually. To test, use ad set budgets (ABO) so every audience and creative gets an equal share; switch to campaign budget optimization (CBO) once you know your winners. Mike’s example: a $50 CBO campaign might split itself $32.38 and $17.62 between two ad sets.
Worked Example: A Messenger Magnet for “My Cost Per Lead Is Too High”
The best teaching moment in Lead Mavericks is Mike building a real messenger magnet from nothing in under ten minutes. Follow the chain below and you can rebuild it for any niche.
| Step | Mike’s answer in the lesson |
|---|---|
| Current → desired | Not enough money or customers → tons of money and customers |
| Circumstances keeping them stuck | Not enough leads · leads unqualified or too expensive · no-shows · low closing rate |
| Split one into small problems | Emails unopened, saturated lists, no replies, ads reach too few, no opt-ins, no engagement, cost per lead too high |
| What they try now | Ads to lead forms or funnels with a direct offer |
| Why it fails | No audience trust yet, and lead optimization on a cold audience is expensive |
| The solution and why it works | A freebie plus an engagement ad: commenting is easier than a form, and engagement is cheaper than leads |
| Proof | An e-com coaching client he says went from $30 to around $12 per booked call |
| Package and name | Google Doc plus Loom walkthrough, called “Messenger Magnet Funnels” |
The key move is row three. A situation like “not enough leads” is too big for a freebie, which is why most lead magnets feel vague. “My cost per lead is too high” can be fixed in a day, and fixing it reveals the bigger problem you sell on the call. Mike pastes the answers into a ChatGPT prompt from the course, moves the output into a Google Doc and records a Loom over it. His estimate for a student: 15–20 minutes.
How the Magnet Feeds the DM Conversation
Row two comes back in the DMs. The script never sends the resource right away, and never holds it hostage either: the doc is restricted, so you ask for the best email to grant access. Next you ask which of three scenarios fits them best, reusing those circumstances, and after three probing questions you pitch a 15-minute call.
“Anything that works organically pretty much works when you put money behind it, just to get more eyeballs on it.” — 2 Writing Messenger Magnet Posts, Facebook Foundation (Level 0) module
Case Study: The $5-a-Day Comment-to-Messenger Launch
The comment-to-messenger playbook is the level-one campaign, shown click by click in ManyChat and Ads Manager. The build, in Mike’s order:
- Inventory: one to five messenger magnets, one post each. Test magnets against each other, not creatives.
- The decision you want: a split-second “why not?”, so heavy creative testing is just an excuse to delay.
- Order of operations: publish the post organically first, link ManyChat to it, then turn it into an ad.
- ManyChat trigger: a keyword such as “scaling”, first-level-comments-only switched off, several varied public replies so it looks human, comment likes on, and a three-minute smart delay before the first DM.
- Campaign: manual engagement objective, auction bidding, ABO, one ad per ad set, daily budget only.
- Budget: $1 per ad set, so five magnets run on $5 a day. Ads Manager estimated 88–255 people reached and 16–46 engagements a day at $1, which Mike calls optimistic.
- Placements: Facebook and Instagram feeds only, since commenting only happens there.
The Layered Audience Recipe
Engagement ads have a low cost per thousand impressions, so you can afford a narrow cold audience that would be far too expensive for lead ads. The “fishbowl” approach matches anyone interested in any of several names. The “layered” approach, which Mike prefers, makes each layer a must-match.
His demo: interest in Robert Kiyosaki or entrepreneurship, must also match Brendon Burchard or Gary Vaynerchuk, must also be a business page admin. He aims for 50,000 to one million people, nearer the low end, and got this one under 100,000. He never uses lookalikes, since Facebook already does that work. Warm audiences use a 30-day window and 25% video views.
Brendan’s Cold Email Side: The Settings Behind the Sends
Brendan, who says he has used cold email tools for over 15 years, teaches this half. Recorded in September 2024, his launch lesson calls Instantly the best platform “by far” while allowing that other tools work. The settings he dials in:
| Setting | What the lesson uses |
|---|---|
| Campaign name | Audience, copy version, date |
| Personalization | First name, company, plus city and state as an extra touch |
| Step gaps | Step two after 4 days, step three after 3 days (adjustable) |
| Sending window | Mid-morning to early evening, worth testing |
| Inboxes | As many as possible per campaign, auto-rotated |
| Time gap between emails | 8 minutes plus a random 2 |
| Auto-optimization | Pick the winning variant by open rate |
Why Spintax Keeps You Out of Spam
The AI Spintax Writer rewrites each part of your copy into variants, so one recipient sees “Hi”, another “Hello”, “Greetings” or “Good day”. Gmail and Outlook can spot an identical pattern, and once enough people mark that exact copy as spam, it gets filtered every time. Varied wording keeps the message while breaking the pattern.
His benchmark for a healthy run: 40–60% opens, about 7% clicks and 2% replies. If opens slide to 30, 25, then 20, cut volume, for example from 14 sends to 10, then 8, and hold.
“You could have the best audience and setup in the world if you’re just putting more volume in there too soon. You will guaranteed go to spam.” — How to Optimize Your Campaigns, Launching Campaigns module
From Lead Form to Signed Client
Higher rungs need qualification, and Lead Mavericks keeps it short. The lead form playbook uses BANT (budget, authority, need, timing) with one to three qualifying questions, because every extra question lowers conversion. For the demo offer, a free month of ad management, Mike trims ChatGPT’s suggestions to a budget question, one more qualifier and “What’s your website?”, since a weak site disqualifies. Answers are multiple choice, four options max, plus a privacy policy and a Zapier email alert.
The web form version puts the same questions into a Perspective funnel, one question at a time, opening with an easy yes/no. Two pixel events matter: the opt-in click fires a Lead, the thank-you page a Schedule. Optimize for leads first, since schedules need more data. Mike uses the Apply Now button on both because it signals intent.
Diagnose First, Then Prescribe
On the call, Mike’s CASE framework sells the way expensive lawyers and doctors do: diagnose, then prescribe. He admits he is “not naturally good” at traditional sales. His best tip is in the strategy step: list everything the prospect does not need, which saves them money and earns trust. For big decisions, call one gathers data and call two delivers the plan.
“To give someone a suggestion without the relevant data being collected is malpractice.” — 6 Call Closing Strategy, Facebook Foundation (Level 0) module
Inside the Lead Mavericks Index: Where the 5 Hours Go
The product page has the full file-by-file index. For this Lead Mavericks Index Review, here is its shape instead: 13 video modules, 71 lessons and 5 hours 14 minutes of runtime, with the Facebook half taking about 3h 43m and the cold email half about 1h 30m.
Four Files to Open First
- 03 The Scaling Blueprint (22m 57s) — the longest lesson. Find your revenue level first.
- 1 Creating Messenger Magnets (9m 40s) — the live build from the worked example, plus the 30 post templates in the lesson after it.
- 5 DM Strategies to Book a Call (14m 21s) — the full DM script, five response types and a text-replacement shortcut trick.
- RAMP EXAMPLE SHEET (3m 18s) — pair it with the 10m 43s Instantly campaign build before your first live send.
One to skim: “6 Populate Your Pages” runs 21m 38s, mostly Mike filling a fresh page live with Canva graphics and ChatGPT posts. Useful if your page is empty. In the cold email half, keep the text notes open beside the short videos.
Self-Test: Could You Launch on Monday?
Five questions, every answer taken from the lessons. Decide first, then click. Miss two or more and the course will save you real money on your first campaigns.
1. You’re testing three audiences. ABO or CBO?
ABO. Ad set budgets give each audience a fair, equal spend. CBO is for scaling once you already know the winners.
2. Why can a messenger magnet ad target a narrow cold audience?
Engagement ads have a low CPM, so a small, layered audience stays affordable. Lead-optimized ads to the same audience would be too expensive.
3. Someone comments for your freebie. What’s the first thing you ask in the DM?
Whether they still want it. Then you explain the doc is restricted and ask for the best email to grant access, which keeps the conversation going.
4. What’s the daily ceiling per cold email inbox?
About 50 emails, made up of 10–20 warmup and 30–40 live campaign emails. To grow, add domains and inboxes, not volume per inbox.
5. In the CASE strategy step, which list builds the most goodwill?
The list of things the prospect does not need. It saves them time and money right away and makes your recommendation feel custom.
About the Creator: Michael Salvietti
“Mike” teaches the Facebook ads half of the program; his partner Brendan teaches cold email. Mike says he and his wife grew a steel construction company on Facebook ads, spending about $300,000 over 32 months for 775 customers, and that he has been making Facebook ad courses in various niches since 2016. He also says he runs ads for Brendan’s done-for-you agency, a client relationship that led to this partnership. Signature line: “I’m just not great at sales, but I’m good at consulting, coaching and diagnosing problems.”
How to Get Lead Mavericks in 4 Steps
Lead Generation
Michael Salvietti — Lead Mavericks
A two-channel client acquisition program: a full cold email system from domains to closing, and a stage-by-stage Facebook ads strategy that starts at $5 a day and climbs to seven figures.
- Cold Email Infrastructure, Offers, Lists and Copywriting
- Launching, Managing and Scaling Campaigns in Instantly
- Facebook Ad Overview — including the 7-level Scaling Blueprint
- Facebook Account Setup — Business Manager, pixel, audiences
- Facebook Foundation — messenger magnets, DM script, CASE closing
- Four Facebook ad playbooks recorded live
What to Pair With Lead Mavericks
The program covers two channels at a working level. If one of them becomes your main engine, these catalog titles take it further:
- More outbound systems: Nick Abraham — Outbound on Autopilot
- A second cold email voice: Joe Troyer — Cold Email Masterclass
- Deeper Messenger marketing: David Sambor & Philippe Lecoutre — Messenger Marketing Experts
- Consultative selling from the source of CASE: Frank Kern — Advanced Consulting Class
Comparing ad courses? Our Nick Theriot Facebook Ads That Scale index review covers a different paid-traffic approach.
- Strategy matched to revenue stage, not one-size-fits-all
- Real launch settings: $1 ad sets, layered audiences, feed-only placements
- A messenger magnet built live from a repeatable question chain
- Clear cold email benchmarks and when to cut volume
- Two closing styles to choose from
- Low tool cost to start: ManyChat, free Calendly, a Zapier email alert
- Cold email lessons are short and lean on written notes
- Mike notes Facebook changed its interface mid-recording
- VSL, webinar and self-liquidating offers are explained but have no playbook
- The page-population lesson is long for what it teaches
- Many videos point to a community and copy audits outside the files
Lead Mavericks Index Review FAQ
Is Lead Mavericks a Facebook ads course or a cold email course?
Both. About 3h 43m covers Facebook ads, taught by Michael Salvietti, and about 1h 30m covers cold email, taught by Brendan. Both aim at booked sales conversations.
How small can my starting ad budget be?
The comment-to-messenger playbook runs at $1 per ad set, so five messenger magnets can launch on $5 a day. ManyChat Pro costs $15 a month after a 14-day trial, and Calendly can be the free plan.
Does it work for an online store?
Not as taught. The course says plainly that it is not an e-commerce strategy. It’s built for offers that close in a conversation, whether on Zoom, by phone or face to face.
What is a messenger magnet?
A free resource, usually a Google Doc with a Loom video, that solves one small problem in 10–20 minutes, can be used within 20–48 hours, and reveals a bigger problem you can help with on a call.
How is the course delivered?
Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.
Lead Mavericks earns its place by refusing to give everyone the same campaign. Michael Salvietti’s ladder tells you which rung to stand on, the messenger magnet chain gives you something worth commenting for, and the $5-a-day launch shows every setting you need to start conversations cheaply. Brendan’s cold email half adds the volume discipline that keeps those conversations out of spam. If you sell on a call and your calendar has gaps, this is a practical, budget-aware system to fill it.
Get it through Courses On Budget and build your first magnet this week.
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Tool used in the course: Instantly
Recommended course stack:
| Course | Lead Mavericks |
| Creators | Michael Salvietti (Facebook ads) and partner Brendan (cold email) |
| Format | 71 videos (~5h 14m) · 51 text resource notes · 12 PNG content maps |
| Level | Beginner to intermediate, from $0 a month in revenue upward |
| Core promise | Booked sales calls from two channels you control: paid ads and cold email |
| Our take | The ads half is the star; the cold email half is a tight, numbers-first checklist |
1. The big idea · 2. The conversion ladder · 3. Worked example · 4. The $5-a-day launch · 5. Cold email settings · 6. From form to client · 7. Inside the index · 8. Self-test · 9. About the creator · 10. Verdict
The Big Idea: Context Beats Copy-Paste Strategy
Lead Mavericks is built on one rule that Michael Salvietti repeats until it sticks: “context is key.” A strategy that works at seven figures is wrong for someone with no clients, no proven funnel and five dollars a day. Most ad courses teach one ideal campaign; this one teaches which campaign fits your stage today.
His example is Alex Hormozi. Mike says the two learned Facebook ads together at a ten-person Las Vegas mastermind in 2013, and that Hormozi grew his gym business through ads, not content. Copying his content-heavy approach today, Mike argues, copies where he is now, not what got him there.
“The right strategy absent context is no longer the right strategy.” — 03 The Scaling Blueprint, Facebook Ad Overview module
The target is narrow on purpose: coaches, course creators, agencies, SaaS owners and service providers who close deals in a conversation. Every lesson chases the most qualified conversations for the least time, energy and money. That focus is the lens for this Lead Mavericks Index Review.
The Lead Mavericks Conversion Ladder as a Diagram
The whole Facebook side rests on one ladder of conversion mechanisms, ordered from the cheapest, easiest action to the most demanding. You climb it as your budget, proof and team grow:
on the ad
click to Messenger
inside Facebook
your own page
email to watch
self-liquidating offer
Steps one and two stay on the platform and need almost no software; a comment is the cheapest action anyone can take. Each higher rung costs more per lead but brings stronger intent. At the top, a small paid product mainly covers ad spend and surfaces buyers to call.
Direct vs Indirect Offers in One Table
Every rung can carry one of two offer types. Mike prefers indirect offers when you start out because they build what he calls “pipeline equity”:
| Trait | Direct offer | Indirect offer |
|---|---|---|
| What it is | Book a call to solve a big problem | A free resource that fixes one roadblock |
| Volume | Lower | Higher |
| Buying intent | Higher commitment | Lower commitment |
| Cost per lead | Higher | Lower |
| Typical format | Power offer script, application | Google Doc plus a Loom video |
Two Objectives, Manual Builds, ABO Before CBO
About 90% of the program’s ads use two objectives: engagement and leads, always built manually. To test, use ad set budgets (ABO) so every audience and creative gets an equal share; switch to campaign budget optimization (CBO) once you know your winners. Mike’s example: a $50 CBO campaign might split itself $32.38 and $17.62 between two ad sets.
Worked Example: A Messenger Magnet for “My Cost Per Lead Is Too High”
The best teaching moment in Lead Mavericks is Mike building a real messenger magnet from nothing in under ten minutes. Follow the chain below and you can rebuild it for any niche.
| Step | Mike’s answer in the lesson |
|---|---|
| Current → desired | Not enough money or customers → tons of money and customers |
| Circumstances keeping them stuck | Not enough leads · leads unqualified or too expensive · no-shows · low closing rate |
| Split one into small problems | Emails unopened, saturated lists, no replies, ads reach too few, no opt-ins, no engagement, cost per lead too high |
| What they try now | Ads to lead forms or funnels with a direct offer |
| Why it fails | No audience trust yet, and lead optimization on a cold audience is expensive |
| The solution and why it works | A freebie plus an engagement ad: commenting is easier than a form, and engagement is cheaper than leads |
| Proof | An e-com coaching client he says went from $30 to around $12 per booked call |
| Package and name | Google Doc plus Loom walkthrough, called “Messenger Magnet Funnels” |
The key move is row three. A situation like “not enough leads” is too big for a freebie, which is why most lead magnets feel vague. “My cost per lead is too high” can be fixed in a day, and fixing it reveals the bigger problem you sell on the call. Mike pastes the answers into a ChatGPT prompt from the course, moves the output into a Google Doc and records a Loom over it. His estimate for a student: 15–20 minutes.
How the Magnet Feeds the DM Conversation
Row two comes back in the DMs. The script never sends the resource right away, and never holds it hostage either: the doc is restricted, so you ask for the best email to grant access. Next you ask which of three scenarios fits them best, reusing those circumstances, and after three probing questions you pitch a 15-minute call.
“Anything that works organically pretty much works when you put money behind it, just to get more eyeballs on it.” — 2 Writing Messenger Magnet Posts, Facebook Foundation (Level 0) module
Case Study: The $5-a-Day Comment-to-Messenger Launch
The comment-to-messenger playbook is the level-one campaign, shown click by click in ManyChat and Ads Manager. The build, in Mike’s order:
- Inventory: one to five messenger magnets, one post each. Test magnets against each other, not creatives.
- The decision you want: a split-second “why not?”, so heavy creative testing is just an excuse to delay.
- Order of operations: publish the post organically first, link ManyChat to it, then turn it into an ad.
- ManyChat trigger: a keyword such as “scaling”, first-level-comments-only switched off, several varied public replies so it looks human, comment likes on, and a three-minute smart delay before the first DM.
- Campaign: manual engagement objective, auction bidding, ABO, one ad per ad set, daily budget only.
- Budget: $1 per ad set, so five magnets run on $5 a day. Ads Manager estimated 88–255 people reached and 16–46 engagements a day at $1, which Mike calls optimistic.
- Placements: Facebook and Instagram feeds only, since commenting only happens there.
The Layered Audience Recipe
Engagement ads have a low cost per thousand impressions, so you can afford a narrow cold audience that would be far too expensive for lead ads. The “fishbowl” approach matches anyone interested in any of several names. The “layered” approach, which Mike prefers, makes each layer a must-match.
His demo: interest in Robert Kiyosaki or entrepreneurship, must also match Brendon Burchard or Gary Vaynerchuk, must also be a business page admin. He aims for 50,000 to one million people, nearer the low end, and got this one under 100,000. He never uses lookalikes, since Facebook already does that work. Warm audiences use a 30-day window and 25% video views.
Brendan’s Cold Email Side: The Settings Behind the Sends
Brendan, who says he has used cold email tools for over 15 years, teaches this half. Recorded in September 2024, his launch lesson calls Instantly the best platform “by far” while allowing that other tools work. The settings he dials in:
| Setting | What the lesson uses |
|---|---|
| Campaign name | Audience, copy version, date |
| Personalization | First name, company, plus city and state as an extra touch |
| Step gaps | Step two after 4 days, step three after 3 days (adjustable) |
| Sending window | Mid-morning to early evening, worth testing |
| Inboxes | As many as possible per campaign, auto-rotated |
| Time gap between emails | 8 minutes plus a random 2 |
| Auto-optimization | Pick the winning variant by open rate |
Why Spintax Keeps You Out of Spam
The AI Spintax Writer rewrites each part of your copy into variants, so one recipient sees “Hi”, another “Hello”, “Greetings” or “Good day”. Gmail and Outlook can spot an identical pattern, and once enough people mark that exact copy as spam, it gets filtered every time. Varied wording keeps the message while breaking the pattern.
His benchmark for a healthy run: 40–60% opens, about 7% clicks and 2% replies. If opens slide to 30, 25, then 20, cut volume, for example from 14 sends to 10, then 8, and hold.
“You could have the best audience and setup in the world if you’re just putting more volume in there too soon. You will guaranteed go to spam.” — How to Optimize Your Campaigns, Launching Campaigns module
From Lead Form to Signed Client
Higher rungs need qualification, and Lead Mavericks keeps it short. The lead form playbook uses BANT (budget, authority, need, timing) with one to three qualifying questions, because every extra question lowers conversion. For the demo offer, a free month of ad management, Mike trims ChatGPT’s suggestions to a budget question, one more qualifier and “What’s your website?”, since a weak site disqualifies. Answers are multiple choice, four options max, plus a privacy policy and a Zapier email alert.
The web form version puts the same questions into a Perspective funnel, one question at a time, opening with an easy yes/no. Two pixel events matter: the opt-in click fires a Lead, the thank-you page a Schedule. Optimize for leads first, since schedules need more data. Mike uses the Apply Now button on both because it signals intent.
Diagnose First, Then Prescribe
On the call, Mike’s CASE framework sells the way expensive lawyers and doctors do: diagnose, then prescribe. He admits he is “not naturally good” at traditional sales. His best tip is in the strategy step: list everything the prospect does not need, which saves them money and earns trust. For big decisions, call one gathers data and call two delivers the plan.
“To give someone a suggestion without the relevant data being collected is malpractice.” — 6 Call Closing Strategy, Facebook Foundation (Level 0) module
Inside the Lead Mavericks Index: Where the 5 Hours Go
The product page has the full file-by-file index. For this Lead Mavericks Index Review, here is its shape instead: 13 video modules, 71 lessons and 5 hours 14 minutes of runtime, with the Facebook half taking about 3h 43m and the cold email half about 1h 30m.
Four Files to Open First
- 03 The Scaling Blueprint (22m 57s) — the longest lesson. Find your revenue level first.
- 1 Creating Messenger Magnets (9m 40s) — the live build from the worked example, plus the 30 post templates in the lesson after it.
- 5 DM Strategies to Book a Call (14m 21s) — the full DM script, five response types and a text-replacement shortcut trick.
- RAMP EXAMPLE SHEET (3m 18s) — pair it with the 10m 43s Instantly campaign build before your first live send.
One to skim: “6 Populate Your Pages” runs 21m 38s, mostly Mike filling a fresh page live with Canva graphics and ChatGPT posts. Useful if your page is empty. In the cold email half, keep the text notes open beside the short videos.
Self-Test: Could You Launch on Monday?
Five questions, every answer taken from the lessons. Decide first, then click. Miss two or more and the course will save you real money on your first campaigns.
1. You’re testing three audiences. ABO or CBO?
ABO. Ad set budgets give each audience a fair, equal spend. CBO is for scaling once you already know the winners.
2. Why can a messenger magnet ad target a narrow cold audience?
Engagement ads have a low CPM, so a small, layered audience stays affordable. Lead-optimized ads to the same audience would be too expensive.
3. Someone comments for your freebie. What’s the first thing you ask in the DM?
Whether they still want it. Then you explain the doc is restricted and ask for the best email to grant access, which keeps the conversation going.
4. What’s the daily ceiling per cold email inbox?
About 50 emails, made up of 10–20 warmup and 30–40 live campaign emails. To grow, add domains and inboxes, not volume per inbox.
5. In the CASE strategy step, which list builds the most goodwill?
The list of things the prospect does not need. It saves them time and money right away and makes your recommendation feel custom.
About the Creator: Michael Salvietti
“Mike” teaches the Facebook ads half of the program; his partner Brendan teaches cold email. Mike says he and his wife grew a steel construction company on Facebook ads, spending about $300,000 over 32 months for 775 customers, and that he has been making Facebook ad courses in various niches since 2016. He also says he runs ads for Brendan’s done-for-you agency, a client relationship that led to this partnership. Signature line: “I’m just not great at sales, but I’m good at consulting, coaching and diagnosing problems.”
How to Get Lead Mavericks in 4 Steps
Lead Generation
Michael Salvietti — Lead Mavericks
A two-channel client acquisition program: a full cold email system from domains to closing, and a stage-by-stage Facebook ads strategy that starts at $5 a day and climbs to seven figures.
- Cold Email Infrastructure, Offers, Lists and Copywriting
- Launching, Managing and Scaling Campaigns in Instantly
- Facebook Ad Overview — including the 7-level Scaling Blueprint
- Facebook Account Setup — Business Manager, pixel, audiences
- Facebook Foundation — messenger magnets, DM script, CASE closing
- Four Facebook ad playbooks recorded live
What to Pair With Lead Mavericks
The program covers two channels at a working level. If one of them becomes your main engine, these catalog titles take it further:
- More outbound systems: Nick Abraham — Outbound on Autopilot
- A second cold email voice: Joe Troyer — Cold Email Masterclass
- Deeper Messenger marketing: David Sambor & Philippe Lecoutre — Messenger Marketing Experts
- Consultative selling from the source of CASE: Frank Kern — Advanced Consulting Class
Comparing ad courses? Our Nick Theriot Facebook Ads That Scale index review covers a different paid-traffic approach.
- Strategy matched to revenue stage, not one-size-fits-all
- Real launch settings: $1 ad sets, layered audiences, feed-only placements
- A messenger magnet built live from a repeatable question chain
- Clear cold email benchmarks and when to cut volume
- Two closing styles to choose from
- Low tool cost to start: ManyChat, free Calendly, a Zapier email alert
- Cold email lessons are short and lean on written notes
- Mike notes Facebook changed its interface mid-recording
- VSL, webinar and self-liquidating offers are explained but have no playbook
- The page-population lesson is long for what it teaches
- Many videos point to a community and copy audits outside the files
Lead Mavericks Index Review FAQ
Is Lead Mavericks a Facebook ads course or a cold email course?
Both. About 3h 43m covers Facebook ads, taught by Michael Salvietti, and about 1h 30m covers cold email, taught by Brendan. Both aim at booked sales conversations.
How small can my starting ad budget be?
The comment-to-messenger playbook runs at $1 per ad set, so five messenger magnets can launch on $5 a day. ManyChat Pro costs $15 a month after a 14-day trial, and Calendly can be the free plan.
Does it work for an online store?
Not as taught. The course says plainly that it is not an e-commerce strategy. It’s built for offers that close in a conversation, whether on Zoom, by phone or face to face.
What is a messenger magnet?
A free resource, usually a Google Doc with a Loom video, that solves one small problem in 10–20 minutes, can be used within 20–48 hours, and reveals a bigger problem you can help with on a call.
How is the course delivered?
Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.
Lead Mavericks earns its place by refusing to give everyone the same campaign. Michael Salvietti’s ladder tells you which rung to stand on, the messenger magnet chain gives you something worth commenting for, and the $5-a-day launch shows every setting you need to start conversations cheaply. Brendan’s cold email half adds the volume discipline that keeps those conversations out of spam. If you sell on a call and your calendar has gaps, this is a practical, budget-aware system to fill it.
Get it through Courses On Budget and build your first magnet this week.
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Tool used in the course: Instantly
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