What Lead Mavericks Teaches: Two Channels, One Pipeline

The first Facebook lesson splits attention into three kinds of traffic: traffic you control (ads, warm and cold outreach), traffic you only influence (organic and referrals) and traffic you own. Lead Mavericks is about the first kind. Michael Salvietti (“Mike”) teaches paid ads; his partner Brendan, “the expert at cold outbound”, builds the cold email modules.

Both halves serve one four-step business model: get qualified prospects to request a conversation, get them to show up, sell on that conversation, deliver. That suits high-ticket services and call-based offers, not add-to-cart e-commerce.

Part 1: The Lead Mavericks Cold Email System

Eight Lead Mavericks modules take you from an empty registrar account to a closed deal, recorded live on screen with every click.

Lead Mavericks Deliverability Rules

Lead Mavericks treats setup as the foundation of a house. Sending domains are never websites; they redirect to your main site. Inboxes use alias names, a real-looking photo and a recovery email on Google Workspace (“best deliverability by far”), and the custom tracking domain is “probably the most important thing you could do for your deliverability.”

• Warmup — two weeks minimum before live sending, four if you can wait.
• Blacklists — one or two is normal; three or more and deliverability slips.
• Tracking — keep open and click tracking on for the first month or two to find winning variants.
• Signatures — bare bones, no images or links.
• Backup — 5–15 spare domains and 30–50 inboxes always warming, at roughly 11 bucks a domain per year.

“Everyone gets a little greedy with volume early on and they just try to send way more than they should. Ideally, you want to send like 50 emails a day max. So that could be 10 to 20 warmup emails, 30 to 40 live campaign emails.” — Advanced Deliverability Tips, Cold Email Infrastructure module

The Ramp Sheet: How Slowly to Scale

The Ramp Example Sheet video shows the exact schedule used for 10 email accounts that have already warmed for two to three weeks. Daily volume climbs slowly and sometimes stays flat on purpose:

The rule behind the numbers: only go up after a full day of results you like. If your benchmark is a 25% open rate and you see 10%, fix subject lines, intro lines or inbox setup instead. If metrics dip after a good run, scale back (14 to 10, then 8). Volume, the lesson says, is “your biggest weapon.”

Offers, Copy and Follow-Ups

The Lead Mavericks offer module comes before copy on purpose. Score your idea with the Cold Email Offer Calculator (aim for 7+), write three or four genuinely different versions, and replace them all if two weeks bring no replies. The copy framework covers industry, contacts, geography, benefits, a CTA and personalization, because “less is truly more”, and most replies land on follow-up steps two through seven. For a second take on outbound copy, see Alex Berman’s cold email training.

The 10-minute campaign build shows the naming pattern (audience, copy, date), CSV mapping with deduplication, 3–5 subject line variants, follow-ups without subject lines so they stay in one thread, open-rate auto-optimization and the AI Spintax Writer.

From Reply to Signed Client

Replies land in the Unibox, where you tag good fits and block anyone who says no, company-wide. Contacts move into HighLevel ($97 a month) with pipeline stages, opportunity values and call notes; this HighLevel master builder course goes deeper. Follow-up rule: respond within 45 minutes to an hour, then check in every third day by email, phone or Loom. Closing adds a qualification guide and a demo deck structure of 10–15 minutes “max”.

Part 2: Michael Salvietti’s Facebook Ads Playbook

The ads half runs about 3 hours 40 minutes. Michael Salvietti opens with his own numbers: in the steel construction company he ran with his wife, he spent $300,000 on Facebook ads over 32 months, generating 70,000+ leads and 775 customers at an average order value of about $6,400, roughly $4.9 million on about $500 a day. They were “so dialed in” that ads went off over weekends.

Every campaign needs four components: audience, ads, offering and a conversion mechanism. Ads Manager is three nested folders: campaign, ad set, ad. Before publishing, run five questions (would I stop, does it give value, does it spark emotion, is the offer clear, does it entice action?) and four reasons people buy: it solves a pain, saves time, makes life easier, feels good.

Seven Levels: Match the Strategy to Your Revenue

The 23-minute Scaling Blueprint is the heart of Lead Mavericks ads training. Its rule is “context is key”: copy the strategy that fits your revenue now. Ad budget is roughly 10% of gross income, and each level adds a layer.

“At level one, before you even touch the ad strategy, do the cold email strategy first, because that’s going to outperform the return on investment to ads in the beginning by far. And I’m the ad guy telling you that, right?” — 03 The Scaling Blueprint, Facebook Ad Overview module

Messenger Magnets and the DM-to-Call Script

The low-budget engine is the messenger magnet: a free resource consumed in 10–20 minutes and usable within 20–48 hours that solves one small problem and reveals a bigger one. You build it from eight questions, from how prospects currently try to solve the problem to the success story and the name. The worked example comes from an e-com coaching client whose cost per booked call fell from $30 to around $12. You also get 30 post templates, plain creative formats (random photo, talking head, Loom quick scroll) and a ChatGPT prompt. For more Messenger tactics, see Ben Adkins’ Messenger ads challenge.

The DM script keeps the conversation alive: the resource sits in a restricted Google Doc, so you ask for an email to grant access. Then come probing questions, a 15-minute strategy call pitch ending “or does that sound stupid?”, and a double confirmation after booking. You also get five reply types, three follow-ups (“flirting in the DMs”, “should I stop following up?”, “I have a crazy idea”) and text-replacement shortcuts.

The CASE Call Closing Framework

Credited to Frank Kern and Nick Peterson, CASE is a consultative close: Compile data, Analyze it, Strategize a plan that includes what they do not need, then Execute by asking whether it sounds doable or they need help. Big decisions get two calls. Michael Salvietti says this is how he landed Brendan as a client, which led to Lead Mavericks.

“When you sell from a place of pressure, the pressure to purchase is external because it’s coming from you. But when you sell from a place of presence, the pressure is internal in them and it comes from inside of them.” — 6 Call Closing Strategy, Facebook Foundation (Level 0) module

Account Setup and Four Launch Playbooks

• Account setup — avoiding “FB jail”, Business Manager (an LLC with an EIN is required), pixel plus Conversions API token, and four audiences: cold broad, cold narrow, warm on-platform, warm off-platform.
• Comment to Messenger — ManyChat Pro ($15 a month after a 14-day trial), engagement objective, one ad per ad set.
• Direct to Messenger — a power-offer script, no ManyChat needed.
• Lead form → calendar — one to three BANT qualifying questions drafted with ChatGPT.
• Web form → calendar — a one-question-at-a-time Perspective funnel linked to Calendly.

Lead Mavericks Index: What’s Inside

Besides 71 MP4 lessons, Lead Mavericks includes 51 short text resource notes (offer calculator, database lists, templates, ramp sheet, DM and CASE scripts) and 12 PNG content maps. Two bonus folders hold one image each.

Who Should Get Lead Mavericks?

Lead Mavericks FAQ

What is Lead Mavericks?

It’s a client acquisition program with two channels: a cold email track (infrastructure, offers, lists, copy, campaigns, lead management, scaling, closing) and a Facebook ads track (strategy, account setup, messenger magnets, DM scripts and four ad playbooks), built for businesses that sell through a conversation.

Who is Michael Salvietti?

Michael Salvietti (“Mike” in the videos) teaches the Facebook ads modules. He says that in the steel construction company he ran with his wife, he spent about $300,000 on Facebook ads over 32 months, producing more than 70,000 leads and 775 customers. He also runs ads for Brendan, his partner on the program.

Do I need a big ad budget for this course?

No. Level 1 of the blueprint starts at about $5 a day with a $15-a-month ManyChat Pro account and free tools such as Google Docs, Loom and Calendly. At that stage the course even advises running cold email first, since it out-returns ads at the start.

Which tools does Lead Mavericks use?

Namecheap, Google Workspace, Instantly (cold email sending with warmup and a Unibox), HighLevel, Google Sheets and Slides, ChatGPT, Loom, Meta Business Manager, Canva, ManyChat, Calendly and Perspective. The course explains why it picks each one and notes you’re free to swap in alternatives.

How is the course delivered?

Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.