What is Analytics Mania Google Analytics 4 for Cheap?
Learn how to practically plan your setup, configure it, create reports, and get insights out of your data
A course that focuses on getting value out of your Google Analytics 4 data
Most Google Analytics courses in the market focus on GA features and how to navigate the reports. But that’s it.
But how do you know if you are collecting meaningful data?
What should you do with the data in your GA4 reports?
This course will help you with that. It will show you the entire process from proper planning, to setup, then reporting, and then getting value/insights out of your data.
What You’ll Learn In Google Analytics 4
Module 1: Planning your analytics
One of the biggest mistakes that Google Analytics users make is to start with the implementation. This leads to chaotic setups and often useless data. This module will help you plan meaning configurations that will later become useful insights. Topics covered:
- How to identify business goals and objectives
- How to identify KPIs (Key Performance Indicators)
- How to find out what’s important to track
- How to prepare a measurement plan
- How to prioritize your setup
Module 2: Setup part #1 – overview, admin panel, installation
Once you have a plan, it’s time to start implementing it. First, let’s get familiar with the interface of GA4. Topics covered:
- Exclusive GA4 setup checklist (with almost 40 list items)
- Overview of the interface and admin panel
- Recommended structures of your GA4 property
- How to install GA4 on websites and mobile apps (Android example)
- How to test your setup
- Important settings of your property/data streams
Module 3: Setup part #2 – event tracking, conversions, purchases
Now let’s send additional data to your Google Analytics 4 property. Topics covered:
- How to prepare a tag implementation plan
- Event tracking (on websites and mobile apps (Android example))
- Purchase tracking, conversions, conversion modeling
- Event parameters vs custom dimensions
- Recommended event naming convention
Module 4: Setup part #3: other things to consider
Additional things to keep in mind. Topics covered:
- User-scoped custom dimensions, User ID
- Custom metrics
- Scope in GA4
- Audiences
- Integrations with Google Ads, Google Optimize, BigQuery, Search Console
- Important: This course will not explain how to work with BigQuery and how to query data there.
Module 5: Privacy in Google Analytics 4
An overview of features and settings related to privacy in Google Analytics 4. Topics covered:
- Privacy controls in GA4
- Getting consent before tracking
- Introduction to consent mode
Module 6: Reports part #1 – standard reports
Let’s get familiar with standard reports in Google Analytics 4. Topics covered:
- Acquisition
- Engagement
- Monetization
- Other reports
- Metrics and dimensions
Module 7: Reports part #2 – Explorations, custom reports
You will learn how to build custom reports with explorations. Topics explained:
- Free form exploration
- Segments, comparisons,
- Funnel exploration
- Path exploration
- Segment comparison
- Cohort analysis,
- Current alternatives to views, etc.
Module 8: Reports part #3 – marketing campaigns and attribution
Let’s learn how to analyze the results of your marketing campaigns:
- UTM tracking, recommended naming convention
- Analyzing traffic sources and marketing campaigns
- Attribution
- Advertising reports
Module 9: Reports part #4 – funnel tracking
If you have a website, you want the visitors to complete certain steps there. Funnel tracking can help you identify places/steps, where your visitors are dropping off the most. Those parts are where you are losing money. Topics covered:
- Introduction to funnels
- How to plan funnel tracking
- How to setup funnel tracking
- Viewing data in your reports + examples
Module 10: Getting insights from your GA4 reports
One of the most-requested modules. Let’s learn how to analyze various parts of a website to identify potential weak points that could be improved later. Topics covered:
- Finding revenue opportunities
- Analyzing ecommerce data
- Asking questions and getting answers from your reports
- and more
Module 11: Migration from Universal Analytics (GA3) to GA4
This module will be useful if you plan to completely move from GA3 to GA4 or if you want to run them both at the same time. Topics covered:
- Planning the migration
- Configuring your setup
- Important things to keep in mind
- Exclusive migration checklist with ~100 list items
Analytics Mania Google Analytics 4 Index:
📁 0 How to download Mega files without transfer quotas
📁 01-Google Analytics 4 Course
- 📁 00-Intro
- 📄 01-Introduction to the course.mp4 (16.04 MB)
- 📄 02-READ THIS (AND DON’T SKIP).rtf (427.75 KB)
- 📄 03-Google Analytics 4 is constantly changing.mp4 (17.68 MB)
- 📄 04-How to take this course.mp4 (17.30 MB)
- 📄 05-Google Analytics 4 setup checklist.mp4 (7.95 MB)
- 📄 06-Sandbox website.mp4 (24.09 MB)
- 📄 07-Need a 1 on 1 call.rtf (47.13 KB)
- 📄 08-Notice anything wrong.rtf (46.26 KB)
- 📄 09-This course works best with the GTM course for beginners.mp4 (11.93 MB)
- 📁 Resources
- 📄 01-Introduction to the course.png (478.25 KB)
- 📄 02-READ THIS (AND DON’T SKIP).png (94.21 KB)
- 📄 02-READ THIS (AND DON’T SKIP).rtf (427.75 KB)
- 📄 03-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 03-Google Analytics 4 is constantly changing.png (467.08 KB)
- 📄 04-How to take this course.png (452.57 KB)
- 📄 05-Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 05-Google Analytics 4 setup checklist.png (451.08 KB)
- 📄 06-Sandbox website.png (228.29 KB)
- 📄 06-Sandbox website.rtf (46.78 KB)
- 📄 07-Need a 1 on 1 call.png (82.55 KB)
- 📄 07-Need a 1 on 1 call.rtf (47.13 KB)
- 📄 08-Notice anything wrong.png (64.14 KB)
- 📄 08-Notice anything wrong.rtf (46.26 KB)
- 📄 09-This course works best with the GTM course for beginners.png (461.15 KB)
- 📄 10-Referral program.png (76.70 KB)
- 📄 10-Referral program.rtf (48.43 KB)
- 📄 11-Changelog.png (77.03 KB)
- 📄 11-Changelog.rtf (61.58 KB)
- 📁 01-Module 1- Planning your analytics
- 📄 01-What is this module all about.mp4 (17.85 MB)
- 📄 02-Slides – 1.2. What is web analytics and what it-s not.pdf (473.24 KB)
- 📄 02-What is web analytics (and what it is not).mp4 (65.73 MB)
- 📄 03-Asking questions about the business. Talking with stakeholders.mp4 (90.74 MB)
- 📄 04-Identifying business goals.mp4 (33.07 MB)
- 📄 05-SMART goals.mp4 (46.99 MB)
- 📄 06-Defining KPIs + examples of good KPIs.mp4 (56.18 MB)
- 📄 07-Set targets.mp4 (49.42 MB)
- 📄 08-Starting a measurement plan.mp4 (98.77 MB)
- 📄 09-What else to track.mp4 (98.78 MB)
- 📄 10-Prioritizing your implementation.mp4 (69.78 MB)
- 📄 11-Finalizing the measurement plan.mp4 (82.34 MB)
- 📄 13-What are dimensions and metrics.mp4 (45.17 MB)
- 📄 14-Module recap.mp4 (44.97 MB)
- 📁 Resources
- 📄 01-What is this module all about.png (133.38 KB)
- 📄 02-Slides – 1.2. What is web analytics and what it-s not.pdf (473.23 KB)
- 📄 02-What is web analytics (and what it’s not).png (226.74 KB)
- 📄 02-What is web analytics (and what it’s not).rtf (51.41 KB)
- 📄 03-Asking questions about the business. Talking with stakeholders.png (353.00 KB)
- 📄 03-Slides – 1.3. Asking questions about the business. Talking with stakeholders..pdf (156.04 KB)
- 📄 03-Template – Questions to ask about the business.docx (13.52 KB)
- 📄 04-Identifying business goals.png (131.84 KB)
- 📄 04-Identifying business goals.rtf (47.29 KB)
- 📄 04-Slides – 1.4. Identifying business goals.pdf (171.24 KB)
- 📄 05-SMART goals.png (264.54 KB)
- 📄 05-Slides – 1.5. SMART goals.pdf (164.96 KB)
- 📄 06-Defining KPIs + examples of good KPIs.png (189.72 KB)
- 📄 06-Slides – 1.6. Defining KPIs + examples of good KPIs.pdf (312.79 KB)
- 📄 07-Measurement Plan Template (GA4 course).xlsx (14.68 KB)
- 📄 07-Set targets.png (301.83 KB)
- 📄 07-Set targets.rtf (45.07 KB)
- 📄 07-Slides – 1.7. Set targets.pdf (322.06 KB)
- 📄 08-Measurement Plan Template (GA4 course).xlsx (14.68 KB)
- 📄 08-Slides – 1.8. Starting a measurement plan.pdf (110.19 KB)
- 📄 08-Starting a measurement plan.png (223.04 KB)
- 📄 09-Measurement Plan Template (GA4 course).xlsx (14.68 KB)
- 📄 09-Slides – 1.9. What else to track.pdf (312.31 KB)
- 📄 09-What else to track.png (146.87 KB)
- 📄 10-Example – Measurement Plan (GA4 course).xlsx (15.85 KB)
- 📄 10-Prioritizing your implementation.png (316.01 KB)
- 📄 10-Slides – 1.10. Prioritizing your implementation.pdf (61.91 KB)
- 📄 12-Measurement plan is not a tag implementation plan.png (78.19 KB)
- 📄 12-Measurement plan is not a tag implementation plan.rtf (42.47 KB)
- 📄 12-Slides – 1.13. What are dimensions and metrics.pdf (321.57 KB)
- 📄 13-Slides – 1.13. What are dimensions and metrics.pdf (321.94 KB)
- 📄 13-What are dimensions and metrics.png (282.60 KB)
- 📄 14-Module recap.png (228.69 KB)
- 📄 14-Slides – 1.14. Recap.pdf (199.83 KB)
- 📄 15-Quiz.png (56.56 KB)
- 📄 15-Quiz.rtf (42.10 KB)
- 📁 02-Module 2- Google Analytics setup part #1 – overview, admin, installation
- 📄 01-Create a GA4 property.mp4 (23.28 MB)
- 📄 02-Official GA4 demo property.mp4 (31.15 MB)
- 📄 03-Overview of the GA4 interface.mp4 (189.39 MB)
- 📄 04-Overview of admin settings.mp4 (139.87 MB)
- 📄 05-How to structure your GA4.mp4 (65.01 MB)
- 📄 06-Create data stream.mp4 (39.38 MB)
- 📄 07-How to install Google Analytics 4.mp4 (83.22 MB)
- 📄 08-DebugView.mp4 (57.50 MB)
- 📄 09-Cross-domain tracking.mp4 (62.31 MB)
- 📄 10-Filtering internal traffic.mp4 (123.35 MB)
- 📄 11-Unwanted referrals.mp4 (63.07 MB)
- 📄 12-How to deal with the test website in GA4.mp4 (31.97 MB)
- 📄 13-Recap.mp4 (32.15 MB)
- 📁 Resources
- 📄 01-Create a GA4 property.png (181.62 KB)
- 📄 01-Create a GA4 property.rtf (44.97 KB)
- 📄 02-Official GA4 demo property.png (367.00 KB)
- 📄 02-Official GA4 demo property.rtf (44.49 KB)
- 📄 03-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 03-Overview of the GA4 interface.png (307.07 KB)
- 📄 03-Overview of the GA4 interface.rtf (46.98 KB)
- 📄 04-Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 04-Overview of admin settings.png (303.38 KB)
- 📄 04-Overview of admin settings.rtf (3.24 MB)
- 📄 04-Slide – 2.4. Overview of admin settings.pdf (55.24 KB)
- 📄 05-How to structure your GA4.png (262.06 KB)
- 📄 05-How to structure your GA4.rtf (47.57 KB)
- 📄 05-Slide – 2.5. How to structure your GA4.pdf (216.04 KB)
- 📄 06-Create data stream.png (293.74 KB)
- 📄 06-Create data stream.rtf (9.02 MB)
- 📄 07-How to install Google Analytics 4.png (267.31 KB)
- 📄 07-How to install Google Analytics 4.rtf (49.73 KB)
- 📄 08-DebugView.png (292.42 KB)
- 📄 08-DebugView.rtf (43.02 KB)
- 📄 09-Cross-domain tracking.png (249.21 KB)
- 📄 09-Cross-domain tracking.rtf (4.15 MB)
- 📄 09-Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 09-Slides – 2.9. Cross-domain tracking.pdf (185.16 KB)
- 📄 10-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 10-Filtering internal traffic.png (208.55 KB)
- 📄 10-Filtering internal traffic.rtf (3.92 MB)
- 📄 10-Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 11-Unwanted referrals.png (196.98 KB)
- 📄 11-Unwanted referrals.rtf (3.91 MB)
- 📄 12-2.12. How to deal with the test website in GA4.pdf (70.72 KB)
- 📄 12-How to deal with the test website in GA4.png (103.17 KB)
- 📄 13-2.13. Recap.pdf (158.19 KB)
- 📄 13-Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 13-Recap.png (183.00 KB)
- 📄 14-Quiz.png (56.48 KB)
- 📄 14-Quiz.rtf (42.10 KB)
- 📁 03-Module 3- Google Analytics setup part #2 – event tracking, conversions, purchases
- 📄 01-Get the tag implementation plan.mp4 (23.25 MB)
- 📄 02-Event tracking with GTM.mp4 (350.38 MB)
- 📄 03-Event parameters and custom dimensions.mp4 (131.30 MB)
- 📄 04-Naming convention.mp4 (50.99 MB)
- 📄 05-Conversion tracking and conversion modelling.mp4 (139.55 MB)
- 📄 06-Conversion rate.mp4 (90.40 MB)
- 📄 07-Purchase tracking (a.k.a. Ecommerce tracking).mp4 (182.78 MB)
- 📄 08-Preparing the tag implementation plan.mp4 (367.77 MB)
- 📄 10-Module recap.mp4 (29.84 MB)
- 📁 Resources
- 📄 01-Get the tag implementation plan.png (345.40 KB)
- 📄 01-Tag Implementation Plan Template v2.xlsx (153.45 KB)
- 📄 02-3.2. Event tracking with GTM.pdf (142.38 KB)
- 📄 02-Event tracking with GTM.png (236.65 KB)
- 📄 02-Event tracking with GTM.rtf (53.18 KB)
- 📄 03-Event parameters and custom dimensions.png (312.65 KB)
- 📄 03-Event parameters and custom dimensions.rtf (44.35 KB)
- 📄 03-Slides – 3.3. Event parameters and custom dimensions.pdf (340.48 KB)
- 📄 04-Naming convention.png (233.76 KB)
- 📄 04-Naming convention.rtf (47.42 KB)
- 📄 04-Slides – 3.4. Naming convention.pdf (458.20 KB)
- 📄 05-Conversion tracking and conversion modelling.png (95.35 KB)
- 📄 05-Conversion tracking and conversion modelling.rtf (48.95 KB)
- 📄 05-Slides – 3.5. Conversion tracking and conversion modelling.pdf (235.46 KB)
- 📄 06-Conversion rate.png (111.34 KB)
- 📄 06-Conversion rate.rtf (7.77 MB)
- 📄 06-Slides – 3.5a. Conversion rate.pdf (147.42 KB)
- 📄 07-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 07-Purchase tracking (a.k.a. Ecommerce tracking).png (269.63 KB)
- 📄 07-Purchase tracking (a.k.a. Ecommerce tracking).rtf (5.56 MB)
- 📄 08-Example – Tag Implementation Plan Template.xlsx (155.48 KB)
- 📄 08-Preparing the tag implementation plan.rtf (49.92 KB)
- 📄 08-Slides – 3.7. Preparing the tag implementation plan.pdf (117.55 KB)
- 📄 08-Tag Implementation Plan Template v2.xlsx (153.45 KB)
- 📄 09-Don’t overcomplicate your setup.png (74.30 KB)
- 📄 09-Don’t overcomplicate your setup.rtf (46.66 KB)
- 📄 10-Module recap.png (148.12 KB)
- 📄 10-Slides – 3.9. Module recap.pdf (300.47 KB)
- 📄 11-Quiz.png (55.90 KB)
- 📄 11-Quiz.rtf (42.10 KB)
- 📁 04-Module 4- Google Analytics setup part #3 – Other things to consider
- 📄 01-Scope in GA4.mp4 (69.07 MB)
- 📄 02-User scoped custom dimensions.mp4 (103.04 MB)
- 📄 03-Item-scoped custom dimensions in GA4.mp4 (71.11 MB)
- 📄 04-User ID tracking.mp4 (76.14 MB)
- 📄 05-Custom metrics.mp4 (93.69 MB)
- 📄 06-Audiences and triggers.mp4 (102.64 MB)
- 📄 07-Google Ads linking and Google Signals.mp4 (63.50 MB)
- 📄 08-Module recap.mp4 (23.10 MB)
- 📁 Resources
- 📄 01-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 01-Scope in GA4.png (106.97 KB)
- 📄 01-Slides – 4.1. Scope in GA4.pdf (205.05 KB)
- 📄 02-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 02-Slides – 4.2. User scoped custom dimensions.pdf (116.59 KB)
- 📄 02-User scoped custom dimensions.png (216.32 KB)
- 📄 02-User scoped custom dimensions.rtf (49.23 KB)
- 📄 03-Item-scoped custom dimensions in GA4.png (249.57 KB)
- 📄 04-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 04-Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 04-Slides – 4.3. User ID tracking.pdf (147.71 KB)
- 📄 04-User ID tracking.png (262.81 KB)
- 📄 04-User ID tracking.rtf (50.00 KB)
- 📄 05-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 05-Custom metrics.png (201.94 KB)
- 📄 05-Custom metrics.rtf (46.84 KB)
- 📄 06-Audiences and triggers.png (199.01 KB)
- 📄 06-Audiences and triggers.rtf (52.80 KB)
- 📄 06-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 07-Google Ads linking and Google Signals.png (304.44 KB)
- 📄 07-Google Ads linking and Google Signals.rtf (46.98 KB)
- 📄 08-Integrations with GA4.png (64.19 KB)
- 📄 08-Integrations with GA4.rtf (47.04 KB)
- 📄 09-Module recap.png (127.85 KB)
- 📄 09-Slides – 4.8. Module recap.pdf (167.79 KB)
- 📄 10-Quiz.png (54.61 KB)
- 📄 10-Quiz.rtf (42.10 KB)
- 📁 05-Module 5- Privacy in Google Analytics 4
- 📄 02-Privacy controls in GA4.mp4 (188.48 MB)
- 📄 03-Getting consent before tracking.mp4 (37.98 MB)
- 📄 04-Introduction to Consent Mode.mp4 (63.67 MB)
- 📄 05-Module recap.mp4 (34.29 MB)
- 📁 Resources
- 📄 01-Controversies about Google Analytics and GDPR.png (82.65 KB)
- 📄 01-Controversies about Google Analytics and GDPR.rtf (50.23 KB)
- 📄 02-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 02-Privacy controls in GA4.png (214.81 KB)
- 📄 02-Privacy controls in GA4.rtf (55.27 KB)
- 📄 02-Slides – 5.1. Privacy controls in GA4.pdf (715.91 KB)
- 📄 03-Getting consent before tracking.png (153.55 KB)
- 📄 03-Getting consent before tracking.rtf (42.90 KB)
- 📄 03-Slides – 5.2. Getting consent before tracking 2.pdf (272.97 KB)
- 📄 04-Introduction to Consent Mode.png (223.99 KB)
- 📄 04-Introduction to Consent Mode.rtf (3.24 MB)
- 📄 04-Slides – 5.3. Introduction to Consent Mode.pdf (321.63 KB)
- 📄 05-Module recap.png (219.43 KB)
- 📄 05-Slides – 5.4. Module recap.pdf (138.61 KB)
- 📄 06-Quiz.png (55.49 KB)
- 📄 06-Quiz.rtf (42.12 KB)
- 📁 06-Module 6- Reports – part #1 – standard reports
- 📄 02-You will never have 100% accurate data.mp4 (41.26 MB)
- 📄 03-The interface of standard reports.mp4 (115.02 MB)
- 📄 04-Acquisition reports.mp4 (191.51 MB)
- 📄 05-Engagement reports.mp4 (81.41 MB)
- 📄 06-Monetization, demographics, tech reports.mp4 (135.65 MB)
- 📄 07-How Google Analytics 4 calculates sessions.mp4 (40.26 MB)
- 📄 08-Customizing standard reports.mp4 (156.15 MB)
- 📄 09-Module recap.mp4 (23.42 MB)
- 📁 Resources
- 📄 01-Changes in Google Analytics 4 Interface – what to find where(1).xlsx (19.05 KB)
- 📄 01-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 01-GA4 is still under heavy development.png (73.10 KB)
- 📄 01-GA4 is still under heavy development.rtf (46.99 KB)
- 📄 02-Slides – 6.1. You will never have 100- accurate data.pdf (250.35 KB)
- 📄 02-You will never have 100% accurate data.png (129.05 KB)
- 📄 02-You will never have 100% accurate data.rtf (46.69 KB)
- 📄 03-The interface of standard reports.png (254.17 KB)
- 📄 04-Acquisition reports.png (396.20 KB)
- 📄 04-Acquisition reports.rtf (47.29 KB)
- 📄 05-Engagement reports.png (334.98 KB)
- 📄 05-Engagement reports.rtf (46.75 KB)
- 📄 06-Monetization, demographics, tech reports.png (241.99 KB)
- 📄 07-How Google Analytics 4 calculates sessions.png (182.21 KB)
- 📄 07-How Google Analytics 4 calculates sessions.rtf (3.69 MB)
- 📄 07-Slides – 6.3. How Google Analytics 4 calculates sessions.pdf (182.60 KB)
- 📄 08-Customizing standard reports.png (251.04 KB)
- 📄 08-Customizing standard reports.rtf (1.50 MB)
- 📄 09-Module recap.png (109.62 KB)
- 📄 09-Module recap.rtf (43.81 KB)
- 📄 09-Slides – 6.5. Module recap.pdf (211.54 KB)
- 📄 10-Quiz.png (56.06 KB)
- 📄 10-Quiz.rtf (42.12 KB)
- 📁 07-Module 7- Reports – part #2 – custom reports
- 📄 01-Explorations.mp4 (146.21 MB)
- 📄 02-Free form exploration.mp4 (137.08 MB)
- 📄 03-Funnel exploration.mp4 (167.27 MB)
- 📄 04-Path exploration.mp4 (143.29 MB)
- 📄 05-Cohort exploration.mp4 (138.58 MB)
- 📄 06-Segment overlap, user lifetime, user explorer.mp4 (125.08 MB)
- 📄 07-Segments.mp4 (252.47 MB)
- 📄 08-Examples of segments.mp4 (87.73 MB)
- 📄 09-Segments vs comparisons vs audiences.mp4 (55.52 MB)
- 📄 10-Limited workarounds for views.mp4 (239.35 MB)
- 📄 11-Filters – another alternative for views.mp4 (62.39 MB)
- 📄 12-Module recap.mp4 (14.10 MB)
- 📁 Resources
- 📄 01-Explorations.png (303.75 KB)
- 📄 01-Explorations.rtf (45.36 KB)
- 📄 02-Free form exploration.png (323.95 KB)
- 📄 02-Free form exploration.rtf (42.21 KB)
- 📄 03-Funnel exploration.png (337.73 KB)
- 📄 03-Funnel exploration.rtf (47.28 KB)
- 📄 03-Slides – 7.3. Funnel exploration.pdf (95.77 KB)
- 📄 04-Path exploration.png (390.17 KB)
- 📄 04-Path exploration.rtf (42.90 KB)
- 📄 05-Cohort exploration.png (306.01 KB)
- 📄 05-Cohort exploration.rtf (42.29 KB)
- 📄 06-Segment overlap, user lifetime, user explorer.png (312.01 KB)
- 📄 06-Segment overlap, user lifetime, user explorer.rtf (41.96 KB)
- 📄 07-Segments.png (339.08 KB)
- 📄 07-Segments.rtf (42.49 KB)
- 📄 07-Slides – 7.7. Segments.pdf (87.48 KB)
- 📄 08-Examples of segments.png (235.36 KB)
- 📄 09-Segments vs comparisons vs audiences.png (295.67 KB)
- 📄 09-Segments vs comparisons vs audiences.rtf (46.61 KB)
- 📄 09-Slides – 7.9. Segments vs comparisons vs audiences.pdf (90.19 KB)
- 📄 10-Limited workarounds for views.png (404.13 KB)
- 📄 10-Limited workarounds for views.rtf (47.80 KB)
- 📄 11-Filters – another alternative for views.png (305.47 KB)
- 📄 12-Module recap.png (287.15 KB)
- 📄 12-Module recap.rtf (42.88 KB)
- 📄 12-Slides – 7.11. Module recap.pdf (145.89 KB)
- 📄 13-Quiz.png (57.33 KB)
- 📄 13-Quiz.rtf (42.09 KB)
- 📁 08-Module 8- Reports – part #3 – marketing campaigns and attribution
- 📄 01-User acquisition vs traffic acquisition.mp4 (59.75 MB)
- 📄 02-Medium, source, campaign, content, term.mp4 (172.00 MB)
- 📄 03-UTM parameters.mp4 (70.75 MB)
- 📄 04-Naming convention of UTM parameters, URL builder.mp4 (115.02 MB)
- 📄 05-Default channel grouping.mp4 (89.75 MB)
- 📄 06-Play around with the traffic acquisition reports.mp4 (76.17 MB)
- 📄 07-What is attribution.mp4 (29.79 MB)
- 📄 08-Attribution settings, attribution models, data-driven attribution.mp4 (144.69 MB)
- 📄 09-Last click attribution vs direct traffic.mp4 (21.68 MB)
- 📄 10-Things that affect your attribution accuracy.mp4 (22.51 MB)
- 📄 11-Model comparison.mp4 (278.62 MB)
- 📄 12-Conversion paths.mp4 (120.90 MB)
- 📄 13-Module recap.mp4 (32.77 MB)
- 📁 Resources
- 📄 01-Slides – 8.1. User acquisition vs traffic acquisition.pdf (117.59 KB)
- 📄 01-User acquisition vs traffic acquisition.png (317.15 KB)
- 📄 01-User acquisition vs traffic acquisition.rtf (43.44 KB)
- 📄 02-Medium, source, campaign, content, term.png (191.85 KB)
- 📄 02-Medium, source, campaign, content, term.rtf (48.90 KB)
- 📄 02-Slides – 8.2. Medium source, campaign, content, term.pdf (353.80 KB)
- 📄 03-Slides – 8.4. UTM parameters.pdf (147.36 KB)
- 📄 03-UTM parameters.png (165.98 KB)
- 📄 03-UTM parameters.rtf (47.55 KB)
- 📄 04-Naming convention of UTM parameters, URL builder.png (381.42 KB)
- 📄 04-Naming convention of UTM parameters, URL builder.rtf (49.35 KB)
- 📄 04-Slides – 8.5. Naming convention of UTM parameters, URL builder.pdf (128.81 KB)
- 📄 04-UTM builder – Analytics Mania.xlsx (74.43 KB)
- 📄 05-Default channel grouping.png (251.36 KB)
- 📄 05-Default channel grouping.rtf (44.07 KB)
- 📄 06-Play around with the traffic acquisition reports.png (374.93 KB)
- 📄 06-Play around with the traffic acquisition reports.rtf (42.36 KB)
- 📄 06-Slides – 8.8. What is attribution.pdf (113.88 KB)
- 📄 08-Attribution settings, attribution models, data-driven attribution.png (127.54 KB)
- 📄 08-Attribution settings, attribution models, data-driven attribution.rtf (46.97 KB)
- 📄 08-Slides – 8.9. Attribution settings, attribution models, data-driven attribution.pdf (147.58 KB)
- 📄 09-8.9a. Last click attribution vs direct traffic.pdf (234.06 KB)
- 📄 09-Last click attribution vs direct traffic.png (171.97 KB)
- 📄 10-Slides – 8.10. Things that affect your attribution accuracy.pdf (113.74 KB)
- 📄 10-Things that affect your attribution accuracy.png (163.05 KB)
- 📄 11-Model comparison.png (327.42 KB)
- 📄 11-Model comparison.rtf (47.01 KB)
- 📄 11-Slides – 8.11. Model comparison.pdf (122.21 KB)
- 📄 12-Conversion paths.png (281.98 KB)
- 📄 12-Conversion paths.rtf (42.29 KB)
- 📄 13-Module recap.png (221.23 KB)
- 📄 13-Slides – 8.13. Module recap.pdf (182.04 KB)
- 📄 14-Quiz.png (54.00 KB)
- 📁 09-Module 9- Reports – part #4 – funnel tracking
- 📄 01-Introduction to funnels.mp4 (150.85 MB)
- 📄 02-How to plan funnel tracking.mp4 (108.57 MB)
- 📄 03-Setting up funnel tracking. Building a report.mp4 (252.02 MB)
- 📄 04-Analyzing funnel data.mp4 (194.32 MB)
- 📄 05-Page (or a form) as a funnel.rtf (46.71 KB)
- 📄 06-Skippable funnel steps and branches.mp4 (51.12 MB)
- 📄 07-Module recap.mp4 (28.86 MB)
- 📁 Resources
- 📄 01-Introduction to funnels.png (272.75 KB)
- 📄 01-Introduction to funnels.rtf (46.58 KB)
- 📄 01-Slides – 9.1. Introduction to funnels.pdf (469.89 KB)
- 📄 02-How to plan funnel tracking.png (174.68 KB)
- 📄 02-Slides – 9.2. How to plan funnel tracking.pdf (244.16 KB)
- 📄 03-Setting up funnel tracking. Building a report.png (285.60 KB)
- 📄 03-Setting up funnel tracking. Building a report.rtf (42.44 KB)
- 📄 04-Analyzing funnel data.png (373.09 KB)
- 📄 04-Analyzing funnel data.rtf (52.34 KB)
- 📄 05-Page (or a form) as a funnel.png (69.51 KB)
- 📄 05-Page (or a form) as a funnel.rtf (46.71 KB)
- 📄 06-Skippable funnel steps and branches.png (146.72 KB)
- 📄 06-Slides – 9.7. Skippable funnel steps and branches.pdf (89.45 KB)
- 📄 07-Module recap.png (92.21 KB)
- 📄 07-Slides – 9.8. Module recap.pdf (457.68 KB)
- 📄 08-Quiz.png (54.93 KB)
- 📁 10-Module 10- Getting insights out of your GA4 reports
- 📄 01-Before we continue.mp4 (14.34 MB)
- 📄 02-Asking questions.mp4 (149.71 MB)
- 📄 03-What is working. What is not.mp4 (76.36 MB)
- 📄 04-Top products, locations, traffic sources, etc.mp4 (198.60 MB)
- 📄 05-Traffic sources and marketing campaigns, google ads examples.mp4 (357.18 MB)
- 📄 06-Product performance.mp4 (285.08 MB)
- 📄 07-Quick tip write down your questions.mp4 (17.74 MB)
- 📄 08-Content measurement – how to approach it. Examples related to ad revenue.mp4 (180.99 MB)
- 📄 09-Content measurement – Ideas for custom dimensions and content group.mp4 (149.84 MB)
- 📄 10-Content measurement – does content help increase conversions.mp4 (174.72 MB)
- 📄 11-Other ideas and tips for content analysis.mp4 (53.53 MB)
- 📄 12-Insights from site search.mp4 (189.86 MB)
- 📄 13-Automated insights.mp4 (59.16 MB)
- 📄 14-Module recap .mp4 (31.75 MB)
- 📁 Resources
- 📄 01-10.0. Before we continue.pdf (189.06 KB)
- 📄 01-Before we continue.png (112.07 KB)
- 📄 02-10.1. Asking questions.pdf (201.57 KB)
- 📄 02-Asking questions.png (110.57 KB)
- 📄 02-Examples of questions for analysis – Analytics Mania.xlsx (60.20 KB)
- 📄 03-10.2. What-s working. What-s not..pdf (169.18 KB)
- 📄 03-Examples of questions for analysis – Analytics Mania.xlsx (60.20 KB)
- 📄 03-What’s working. What’s not.png (180.05 KB)
- 📄 04-10.3. Top products, locations, traffic sources, etc.pdf (189.56 KB)
- 📄 04-Examples of questions for analysis – Analytics Mania.xlsx (60.20 KB)
- 📄 04-Top products, locations, traffic sources, etc.png (419.63 KB)
- 📄 04-Top products, locations, traffic sources, etc.rtf (46.75 KB)
- 📄 05-Examples of questions for analysis – Analytics Mania.xlsx (60.20 KB)
- 📄 05-Traffic sources and marketing campaigns, google ads examples.png (298.87 KB)
- 📄 05-Traffic sources and marketing campaigns, google ads examples.rtf (50.83 KB)
- 📄 06-10.5. Product performance.pdf (177.62 KB)
- 📄 06-Examples of questions for analysis – Analytics Mania.xlsx (60.20 KB)
- 📄 06-Product performance.png (321.50 KB)
- 📄 06-Product performance.rtf (55.11 KB)
- 📄 07-Quick tip write down your questions.png (356.24 KB)
- 📄 08-10.7. Measuring content.pdf (229.78 KB)
- 📄 08-Content measurement – how to approach it. Examples related to ad revenue.png (250.26 KB)
- 📄 09-10.7. Measuring content.pdf (229.44 KB)
- 📄 09-Content measurement – Ideas for custom dimensions and content group.png (342.43 KB)
- 📄 10-10.7. Measuring content.pdf (229.42 KB)
- 📄 10-Content measurement – does content help increase conversions.png (352.29 KB)
- 📄 11-10.7. Measuring content.pdf (229.43 KB)
- 📄 11-Other ideas and tips for content analysis.png (153.44 KB)
- 📄 11-Other ideas and tips for content analysis.rtf (46.69 KB)
- 📄 12-10.8. Site search.pdf (118.57 KB)
- 📄 12-Insights from site search.png (328.08 KB)
- 📄 12-Insights from site search.rtf (46.72 KB)
- 📄 13-Automated insights.png (323.35 KB)
- 📄 14-10.10. Module recap.pdf (227.09 KB)
- 📄 14-Module recap.png (135.35 KB)
- 📄 15-More examples of explorations.png (62.10 KB)
- 📄 15-More examples of explorations.rtf (42.65 KB)
- 📄 16-Quiz.png (53.95 KB)
- 📁 11-Module 11- Migration from Universal Analytics to GA4
- 📄 01-Before you start with migration.mp4 (23.51 MB)
- 📄 02-Differences between GA3 and GA4.mp4 (133.93 MB)
- 📄 03-Migration checklist.mp4 (37.30 MB)
- 📄 04-Structure, users, other settings.mp4 (360.89 MB)
- 📄 05-Data stream settings and installation.mp4 (424.67 MB)
- 📄 06-Events, dimensions, metrics – Planning.mp4 (574.98 MB)
- 📄 07-Events, dimensions, metrics – Actual migration.mp4 (244.42 MB)
- 📄 08-Migrate conversions.mp4 (385.66 MB)
- 📄 09-Migrate ecommerce tracking.mp4 (366.26 MB)
- 📄 10-Advertising settings, privacy.mp4 (271.15 MB)
- 📄 11-Reports, other integrations, user id, and other things.mp4 (184.50 MB)
- 📄 12-Verify data, go live.mp4 (263.85 MB)
- 📁 Resources
- 📄 01-Before you start with migration.png (228.73 KB)
- 📄 02-Differences between GA3 and GA4.png (313.35 KB)
- 📄 02-Differences between GA3 and GA4.rtf (48.46 KB)
- 📄 02-Missing features in Google Analytics 4.xlsx (6.56 KB)
- 📄 02-Slides – 11.1. Differences between GA3 and GA4.pdf (204.25 KB)
- 📄 02-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 03-Migration checklist.png (474.68 KB)
- 📄 03-Migration checklist.rtf (50.42 KB)
- 📄 03-UA – GA4 migration checklist – Analytics Mania.xlsx (90.51 KB)
- 📄 03-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 04-Slides – 11.3. Structure, users, other settings.pdf (105.31 KB)
- 📄 04-Structure, users, other settings.png (304.32 KB)
- 📄 04-Structure, users, other settings.rtf (48.27 KB)
- 📄 04-UA – GA4 migration checklist – Analytics Mania.xlsx (90.51 KB)
- 📄 04-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 05-Data stream settings and installation.png (340.70 KB)
- 📄 05-Data stream settings and installation.rtf (50.09 KB)
- 📄 05-Slides – 11.4. Data stream settings and installation.pdf (218.95 KB)
- 📄 05-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 06-Events, dimensions, metrics – Planning.png (228.12 KB)
- 📄 06-Events, dimensions, metrics – Planning.rtf (51.34 KB)
- 📄 06-Measurement Plan Template (GA4 course).xlsx (14.68 KB)
- 📄 06-Tag Implementation Plan Template v2.xlsx (153.45 KB)
- 📄 06-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 07-Events, dimensions, metrics – Actual migration.png (348.15 KB)
- 📄 07-Events, dimensions, metrics – Actual migration.rtf (49.78 KB)
- 📄 07-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 08-Migrate conversions.png (182.50 KB)
- 📄 08-Migrate conversions.rtf (47.42 KB)
- 📄 08-Slides – 11.7. Migrate conversions.pdf (267.71 KB)
- 📄 09-Migrate ecommerce tracking.png (299.16 KB)
- 📄 09-Migrate ecommerce tracking.rtf (47.99 KB)
- 📄 09-Slides – 11.8. Migrate ecommerce tracking.pdf (735.91 KB)
- 📄 10-Advertising settings, privacy.png (430.52 KB)
- 📄 10-Advertising settings, privacy.rtf (42.52 KB)
- 📄 10-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 11-Reports, other integrations, user id, and other things.png (419.72 KB)
- 📄 11-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 12-Slides – 11.11. Verify data, go live.pdf (140.50 KB)
- 📄 12-UA – GA4 migration checklist – Analytics Mania.xlsx (90.51 KB)
- 📄 12-Verify data, go live.png (78.64 KB)
- 📄 12-Verify data, go live.rtf (47.32 KB)
- 📁 12-Final things
- 📄 01-All resources & templates.png (65.15 KB)
- 📄 01-All resources & templates.rtf (53.50 KB)
- 📄 02-Course feedback.png (70.57 KB)
- 📄 02-Course feedback.rtf (50.99 KB)
- 📄 03-Course certificate.mp4 (14.28 MB)
- 📄 03-Course certificate.png (504.25 KB)
- 📁 Resources
- 📄 Example – Measurement Plan (GA4 course).xlsx (15.85 KB)
- 📄 Example – Tag Implementation Plan Template.xlsx (155.48 KB)
- 📄 Examples of questions for analysis – Analytics Mania.xlsx (60.20 KB)
- 📄 Google Analytics 4 setup checklist – Analytics Mania.xlsx (66.79 KB)
- 📄 Measurement Plan Template (GA4 course).xlsx (14.68 KB)
- 📄 Tag Implementation Plan Template v2.xlsx (153.45 KB)
- 📄 Template – Questions to ask about the business.docx (13.52 KB)
- 📄 UA – GA4 migration checklist – Analytics Mania.xlsx (90.51 KB)
- 📄 UTM builder – Analytics Mania.xlsx (74.43 KB)
- 📄 Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📁 13-Bonuses
- 📄 02-0-About the GA4 migration tool + why and when would you need it.mp4 (70.04 MB)
- 📄 02-1. Access your GTM accounts, properties, and workspaces.mp4 (84.42 MB)
- 📄 02-2. Migrate Universal Analytics pageview tag.mp4 (262.75 MB)
- 📄 02-3. Migrate UA events to GA4.mp4 (425.34 MB)
- 📄 02-4. Common mistakes and gotchas using this migration tool.mp4 (40.69 MB)
- 📄 02-5. Create GA4 custom dimensions, metrics, conversion events in bulk.mp4 (194.57 MB)
- 📄 03-Roll-up properties in GA4 (Free).mp4 (178.65 MB)
- 📄 04-Data import – import ad cost data to GA4.mp4 (189.98 MB)
- 📄 05-Measurement Protocol in GA4.mp4 (181.80 MB)
- 📁 01-Q&A Sessions
- 📄 00-May 30th, 2023.mp4.mp4 (1.46 GB)
- 📄 00-Q&A Sessions.rtf (46.54 KB)
- 📄 01-February 28th, 2023.mp4 (411.14 MB)
- 📄 01-February 28th, 2023.rtf (52.96 KB)
- 📄 02-February 7th, 2023.mp4 (518.85 MB)
- 📄 02-February 7th, 2023.rtf (56.47 KB)
- 📄 03-January 10th, 2023.mp4 (476.33 MB)
- 📄 03-January 10th, 2023.rtf (51.52 KB)
- 📄 04-1-December 12th, 2022.mp4 (523.34 MB)
- 📄 04-2-December 12th, 2022.mp4 (263.91 MB)
- 📄 04-December 12th, 2022.rtf (52.69 KB)
- 📄 05-June 21st, 2022.mp4 (340.08 MB)
- 📄 05-June 21st, 2022.rtf (50.02 KB)
- 📄 06-June 14th, 2022.mp4 (489.98 MB)
- 📄 06-June 14th, 2022.rtf (50.92 KB)
- 📄 07-June 7th, 2022.mp4 (390.55 MB)
- 📄 07-June 7th, 2022.rtf (49.82 KB)
- 📄 08-May 31st, 2022.mp4 (597.86 MB)
- 📄 08-May 31st, 2022.rtf (59.47 KB)
- 📁 Resources
- 📄 02-0-About the GA4 migration tool + why and when would you need it.png (307.30 KB)
- 📄 02-0-Demo container – improve GA4 migration speed.json (419.94 KB)
- 📄 02-1. Access your GTM accounts, properties, and workspaces.png (323.57 KB)
- 📄 02-2-Universal Analytics fields vs GA4 fields.xlsx (11.58 KB)
- 📄 02-2. Migrate Universal Analytics pageview tag.png (345.17 KB)
- 📄 02-3. Migrate UA events to GA4.png (595.40 KB)
- 📄 02-4. Common mistakes and gotchas using this migration tool.png (331.48 KB)
- 📄 02-5. Create GA4 custom dimensions, metrics, conversion events in bulk.png (316.96 KB)
- 📄 02-Improve GA3-GA4 migration speed by up to 40%.png (77.31 KB)
- 📄 02-Improve GA3-GA4 migration speed by up to 40%.rtf (67.07 KB)
- 📄 03-Roll-up properties in GA4 (Free).png (256.49 KB)
- 📄 03-Roll-up properties in GA4 (Free).rtf (55.63 KB)
- 📄 04-Data import – import ad cost data to GA4.png (279.05 KB)
- 📄 04-Data import – import ad cost data to GA4.rtf (42.43 KB)
- 📄 05-Measurement Protocol in GA4.png (200.63 KB)
- 📄 05-Measurement Protocol in GA4.rtf (45.83 KB)
📁 02-GA4 – Additional Content
- 📁 00-Read this first
- 📄 Read this first.png (59.62 KB)
- 📄 Read this first.rtf (42.31 KB)
- 📁 01-Google Analytics 4 installation (GTAG & Android), event tracking
- 📄 01-Install Google Analytics 4 with GTAG.mp4 (51.70 MB)
- 📄 02-Install Google Analytics 4 on mobile apps with Firebase (Android example).mp4 (359.61 MB)
- 📄 03-Event tracking with GTAG.mp4 (247.56 MB)
- 📄 04-Event tracking in mobile apps (Android example).mp4 (145.75 MB)
- 📁 Resources
- 📄 01-Install Google Analytics 4 with GTAG.png (277.96 KB)
- 📄 01-Install Google Analytics 4 with GTAG.rtf (5.21 MB)
- 📄 02-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 02-Install Google Analytics 4 on mobile apps with Firebase (Android example).png (408.81 KB)
- 📄 02-Install Google Analytics 4 on mobile apps with Firebase (Android example).rtf (49.12 KB)
- 📄 03-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 03-Event tracking with GTAG.png (335.27 KB)
- 📄 03-Event tracking with GTAG.rtf (43.02 KB)
- 📄 04-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 04-Event tracking in mobile apps (Android example).png (403.26 KB)
- 📄 04-Event tracking in mobile apps (Android example).rtf (47.49 KB)
- 📁 02-Google Analytics 4 integrations
- 📄 01-BigQuery connection.mp4 (83.79 MB)
- 📄 01-BigQuery connection.png (406.97 KB)
- 📄 01-BigQuery connection.rtf (3.81 MB)
- 📄 01-Slides – 4.7a. BigQuery connection.pdf (487.76 KB)
- 📄 02-Google Optimize integration.mp4 (238.98 MB)
- 📄 02-Google Optimize integration.png (295.55 KB)
- 📄 02-Google Optimize integration.rtf (47.54 KB)
- 📄 03-Search console integration.mp4 (23.96 MB)
- 📄 03-Search console integration.png (224.92 KB)
- 📁 03-Funnel tracking
- 📄 01-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 01-Page as a funnel.mp4 (264.33 MB)
- 📄 01-Page as a funnel.png (221.88 KB)
- 📄 01-Page as a funnel.rtf (46.71 KB)
- 📄 02-Changes in Google Analytics 4 Interface – what to find where.xlsx (19.05 KB)
- 📄 02-Form as a funnel.mp4 (135.31 MB)
- 📄 02-Form as a funnel.png (276.97 KB)
- 📄 02-Form as a funnel.rtf (43.15 KB)
- 📄 02-Slides – 9.6. Form as a funnel.pdf (332.98 KB)
- 📁 04-Other bonus lessons
- 📄 Quick introduction to Looker Studio (Google Data Studio).mp4 (113.07 MB)
- 📄 Quick introduction to Looker Studio (Google Data Studio).png (286.24 KB)
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