Analytics Mania Google Analytics 4 Review 2026Analytics Mania Google Analytics 4 teaches you to plan your setup, configure it, create reports and get insights out of your data. It spans 11 modules with bonus content and templates. Get it at Courses On Budget with fast delivery. Courses On Budget
Analytics Mania Google Analytics 4: Course Overview
Analytics Mania Google Analytics 4 is built around practical value: learn how to plan your setup, configure it, create reports and get real insights out of your data, rather than just navigating features. The course starts with planning your analytics: business goals, KPIs, a measurement plan and implementation priorities.
Setup is covered in three parts: the interface and admin panel, installation on websites and mobile apps, event tracking, conversions and purchases, custom dimensions and metrics, audiences and integrations with Google Ads, BigQuery and Search Console. A dedicated module covers privacy, consent management and consent mode.
Reporting runs through standard reports, Explorations, custom reports, marketing campaigns, attribution and funnel tracking. The final modules cover getting insights from your reports and migrating from Universal Analytics, with a migration checklist of about 100 items. Bonus content adds Looker Studio, data import and Measurement Protocol, and Analytics Mania Google Analytics 4 includes templates such as a UTM builder spreadsheet.
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Course Snapshot: Analytics Mania Google Analytics 4
| Author | Analytics Mania |
| Category | Ecommerce Courses |
| Topic | Google Analytics 4 setup and reporting |
| Contents | 148 video files, 565 files total |
| Delivery | Fast delivery |
| Access | Lifetime access |
| Payment | Cryptocurrency |
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What You Learn in Google Analytics 4
- Planning analytics with goals, KPIs and a measurement plan
- Setting up GA4 for websites and mobile apps
- Event tracking, conversions and purchase tracking
- Privacy controls, consent management and consent mode
- Standard reports, Explorations, funnel, path and cohort analysis
- UTM tracking, attribution modeling and advertising reports
- Migrating from Universal Analytics to GA4
Course Contents: Analytics Mania Google Analytics 4
Click a module to open its lesson list.
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Lessons in this Analytics Mania Google Analytics 4 module:
Google Analytics 4 Course · 138 videos
Lessons in this Analytics Mania Google Analytics 4 module:
Intro
- Introduction to the course
- READ THIS (AND DON’T SKIP).rtf
- Google Analytics 4 is constantly changing
- How to take this course
- Google Analytics 4 setup checklist
- Sandbox website
- Need a 1 on 1 call.rtf
- Notice anything wrong.rtf
- This course works best with the GTM course for beginners
Resources
- READ THIS (AND DON’T SKIP).rtf
- Changes in Google Analytics 4 Interface – what to find where
- Google Analytics 4 setup checklist – Analytics Mania
- Sandbox website.rtf
- Need a 1 on 1 call.rtf
- Notice anything wrong.rtf
- Referral program.rtf
- Changelog.rtf
Planning your analytics
- What is this module all about
- Slides – 1.2. What is web analytics and what it-s not
- What is web analytics (and what it is not)
- Asking questions about the business. Talking with stakeholders
- Identifying business goals
- SMART goals
- Defining KPIs + examples of good KPIs
- Set targets
- Starting a measurement plan
- What else to track
- Prioritizing your implementation
- Finalizing the measurement plan
- What are dimensions and metrics
- Module recap
Resources
- Slides – 1.2. What is web analytics and what it-s not
- What is web analytics (and what it’s not).rtf
- Slides – 1.3. Asking questions about the business. Talking with stakeholders
- Template – Questions to ask about the business
- Identifying business goals.rtf
- Slides – 1.4. Identifying business goals
- Slides – 1.5. SMART goals
- Slides – 1.6. Defining KPIs + examples of good KPIs
- Measurement Plan Template (GA4 course)
- Set targets.rtf
- Slides – 1.7. Set targets
- Slides – 1.8. Starting a measurement plan
- Slides – 1.9. What else to track
- Example – Measurement Plan (GA4 course)
- Slides – 1.10. Prioritizing your implementation
- Measurement plan is not a tag implementation plan.rtf
- Slides – 1.13. What are dimensions and metrics
- Slides – 1.14. Recap
- Quiz.rtf
Google Analytics setup part #1 – overview, admin, installation
- Create a GA4 property
- Official GA4 demo property
- Overview of the GA4 interface
- Overview of admin settings
- How to structure your GA4
- Create data stream
- How to install Google Analytics 4
- DebugView
- Cross-domain tracking
- Filtering internal traffic
- Unwanted referrals
- How to deal with the test website in GA4
- Recap
Resources
- Create a GA4 property.rtf
- Official GA4 demo property.rtf
- Changes in Google Analytics 4 Interface – what to find where
- Overview of the GA4 interface.rtf
- Google Analytics 4 setup checklist – Analytics Mania
- Overview of admin settings.rtf
- Slide – 2.4. Overview of admin settings
- How to structure your GA4.rtf
- Slide – 2.5. How to structure your GA4
- Create data stream.rtf
- How to install Google Analytics 4.rtf
- DebugView.rtf
- Cross-domain tracking.rtf
- Slides – 2.9. Cross-domain tracking
- Filtering internal traffic.rtf
- Unwanted referrals.rtf
- 2.12. How to deal with the test website in GA4
- 2.13. Recap
- Quiz.rtf
Google Analytics setup part #2 – event tracking, conversions, purchases
- Get the tag implementation plan
- Event tracking with GTM
- Event parameters and custom dimensions
- Naming convention
- Conversion tracking and conversion modelling
- Conversion rate
- Purchase tracking (a.k.a. Ecommerce tracking)
- Preparing the tag implementation plan
- Module recap
Resources
- Tag Implementation Plan Template v2
- 3.2. Event tracking with GTM
- Event tracking with GTM.rtf
- Event parameters and custom dimensions.rtf
- Slides – 3.3. Event parameters and custom dimensions
- Naming convention.rtf
- Slides – 3.4. Naming convention
- Conversion tracking and conversion modelling.rtf
- Slides – 3.5. Conversion tracking and conversion modelling
- Conversion rate.rtf
- Slides – 3.5a. Conversion rate
- Changes in Google Analytics 4 Interface – what to find where
- Purchase tracking (a.k.a. Ecommerce tracking).rtf
- Example – Tag Implementation Plan Template
- Preparing the tag implementation plan.rtf
- Slides – 3.7. Preparing the tag implementation plan
- Don’t overcomplicate your setup.rtf
- Slides – 3.9. Module recap
- Quiz.rtf
Google Analytics setup part #3 – Other things to consider
- Scope in GA4
- User scoped custom dimensions
- Item-scoped custom dimensions in GA4
- User ID tracking
- Custom metrics
- Audiences and triggers
- Google Ads linking and Google Signals
- Module recap
Resources
- Changes in Google Analytics 4 Interface – what to find where
- Slides – 4.1. Scope in GA4
- Slides – 4.2. User scoped custom dimensions
- User scoped custom dimensions.rtf
- Google Analytics 4 setup checklist – Analytics Mania
- Slides – 4.3. User ID tracking
- User ID tracking.rtf
- Custom metrics.rtf
- Audiences and triggers.rtf
- Google Ads linking and Google Signals.rtf
- Integrations with GA4.rtf
- Slides – 4.8. Module recap
- Quiz.rtf
Privacy in Google Analytics 4
- Privacy controls in GA4
- Getting consent before tracking
- Introduction to Consent Mode
- Module recap
Resources
- Controversies about Google Analytics and GDPR.rtf
- Changes in Google Analytics 4 Interface – what to find where
- Privacy controls in GA4.rtf
- Slides – 5.1. Privacy controls in GA4
- Getting consent before tracking.rtf
- Slides – 5.2. Getting consent before tracking 2
- Introduction to Consent Mode.rtf
- Slides – 5.3. Introduction to Consent Mode
- Slides – 5.4. Module recap
- Quiz.rtf
Reports – part #1 – standard reports
- You will never have 100% accurate data
- The interface of standard reports
- Acquisition reports
- Engagement reports
- Monetization, demographics, tech reports
- How Google Analytics 4 calculates sessions
- Customizing standard reports
- Module recap
Resources
- Changes in Google Analytics 4 Interface – what to find where(1)
- Changes in Google Analytics 4 Interface – what to find where
- GA4 is still under heavy development.rtf
- Slides – 6.1. You will never have 100- accurate data
- You will never have 100% accurate data.rtf
- Acquisition reports.rtf
- Engagement reports.rtf
- How Google Analytics 4 calculates sessions.rtf
- Slides – 6.3. How Google Analytics 4 calculates sessions
- Customizing standard reports.rtf
- Module recap.rtf
- Slides – 6.5. Module recap
- Quiz.rtf
Reports – part #2 – custom reports
- Explorations
- Free form exploration
- Funnel exploration
- Path exploration
- Cohort exploration
- Segment overlap, user lifetime, user explorer
- Segments
- Examples of segments
- Segments vs comparisons vs audiences
- Limited workarounds for views
- Filters – another alternative for views
- Module recap
Resources
- Explorations.rtf
- Free form exploration.rtf
- Funnel exploration.rtf
- Slides – 7.3. Funnel exploration
- Path exploration.rtf
- Cohort exploration.rtf
- Segment overlap, user lifetime, user explorer.rtf
- Segments.rtf
- Slides – 7.7. Segments
- Segments vs comparisons vs audiences.rtf
- Slides – 7.9. Segments vs comparisons vs audiences
- Limited workarounds for views.rtf
- Module recap.rtf
- Slides – 7.11. Module recap
- Quiz.rtf
Reports – part #3 – marketing campaigns and attribution
- User acquisition vs traffic acquisition
- Medium, source, campaign, content, term
- UTM parameters
- Naming convention of UTM parameters, URL builder
- Default channel grouping
- Play around with the traffic acquisition reports
- What is attribution
- Attribution settings, attribution models, data-driven attribution
- Last click attribution vs direct traffic
- Things that affect your attribution accuracy
- Model comparison
- Conversion paths
- Module recap
Resources
- Slides – 8.1. User acquisition vs traffic acquisition
- User acquisition vs traffic acquisition.rtf
- Medium, source, campaign, content, term.rtf
- Slides – 8.2. Medium source, campaign, content, term
- Slides – 8.4. UTM parameters
- UTM parameters.rtf
- Naming convention of UTM parameters, URL builder.rtf
- Slides – 8.5. Naming convention of UTM parameters, URL builder
- UTM builder – Analytics Mania
- Default channel grouping.rtf
- Play around with the traffic acquisition reports.rtf
- Slides – 8.8. What is attribution
- Attribution settings, attribution models, data-driven attribution.rtf
- Slides – 8.9. Attribution settings, attribution models, data-driven attribution
- 8.9a. Last click attribution vs direct traffic
- Slides – 8.10. Things that affect your attribution accuracy
- Model comparison.rtf
- Slides – 8.11. Model comparison
- Conversion paths.rtf
- Slides – 8.13. Module recap
Reports – part #4 – funnel tracking
- Introduction to funnels
- How to plan funnel tracking
- Setting up funnel tracking. Building a report
- Analyzing funnel data
- Page (or a form) as a funnel.rtf
- Skippable funnel steps and branches
- Module recap
Resources
- Introduction to funnels.rtf
- Slides – 9.1. Introduction to funnels
- Slides – 9.2. How to plan funnel tracking
- Setting up funnel tracking. Building a report.rtf
- Analyzing funnel data.rtf
- Page (or a form) as a funnel.rtf
- Slides – 9.7. Skippable funnel steps and branches
- Slides – 9.8. Module recap
Getting insights out of your GA4 reports
- Before we continue
- Asking questions
- What is working. What is not
- Top products, locations, traffic sources, etc
- Traffic sources and marketing campaigns, google ads examples
- Product performance
- Quick tip write down your questions
- Content measurement – how to approach it. Examples related to ad revenue
- Content measurement – Ideas for custom dimensions and content group
- Content measurement – does content help increase conversions
- Other ideas and tips for content analysis
- Insights from site search
- Automated insights
- Module recap
Resources
- 10.0. Before we continue
- 10.1. Asking questions
- Examples of questions for analysis – Analytics Mania
- 10.2. What-s working. What-s not
- 10.3. Top products, locations, traffic sources, etc
- Top products, locations, traffic sources, etc.rtf
- Traffic sources and marketing campaigns, google ads examples.rtf
- 10.5. Product performance
- Product performance.rtf
- 10.7. Measuring content
- Other ideas and tips for content analysis.rtf
- 10.8. Site search
- Insights from site search.rtf
- 10.10. Module recap
- More examples of explorations.rtf
Migration from Universal Analytics to GA4
- Before you start with migration
- Differences between GA3 and GA4
- Migration checklist
- Structure, users, other settings
- Data stream settings and installation
- Events, dimensions, metrics – Planning
- Events, dimensions, metrics – Actual migration
- Migrate conversions
- Migrate ecommerce tracking
- Advertising settings, privacy
- Reports, other integrations, user id, and other things
- Verify data, go live
Resources
- Differences between GA3 and GA4.rtf
- Missing features in Google Analytics 4
- Slides – 11.1. Differences between GA3 and GA4
- Universal Analytics fields vs GA4 fields
- Migration checklist.rtf
- UA – GA4 migration checklist – Analytics Mania
- Slides – 11.3. Structure, users, other settings
- Structure, users, other settings.rtf
- Data stream settings and installation.rtf
- Slides – 11.4. Data stream settings and installation
- Events, dimensions, metrics – Planning.rtf
- Measurement Plan Template (GA4 course)
- Tag Implementation Plan Template v2
- Events, dimensions, metrics – Actual migration.rtf
- Migrate conversions.rtf
- Slides – 11.7. Migrate conversions
- Migrate ecommerce tracking.rtf
- Slides – 11.8. Migrate ecommerce tracking
- Advertising settings, privacy.rtf
- Slides – 11.11. Verify data, go live
- Verify data, go live.rtf
Final things
- All resources & templates.rtf
- Course feedback.rtf
- Course certificate
Resources
- Example – Measurement Plan (GA4 course)
- Example – Tag Implementation Plan Template
- Examples of questions for analysis – Analytics Mania
- Google Analytics 4 setup checklist – Analytics Mania
- Measurement Plan Template (GA4 course)
- Tag Implementation Plan Template v2
- Template – Questions to ask about the business
- UA – GA4 migration checklist – Analytics Mania
- UTM builder – Analytics Mania
- Universal Analytics fields vs GA4 fields
Bonuses
- 0-About the GA4 migration tool + why and when would you need it
- 1. Access your GTM accounts, properties, and workspaces
- 2. Migrate Universal Analytics pageview tag
- 3. Migrate UA events to GA4
- 4. Common mistakes and gotchas using this migration tool
- 5. Create GA4 custom dimensions, metrics, conversion events in bulk
- Roll-up properties in GA4 (Free)
- Data import – import ad cost data to GA4
- Measurement Protocol in GA4
Q&A Sessions
- May 30th, 2023.mp4
- Q&A Sessions.rtf
- February 28th, 2023
- February 28th, 2023.rtf
- February 7th, 2023
- February 7th, 2023.rtf
- January 10th, 2023
- January 10th, 2023.rtf
- 1-December 12th, 2022
- 2-December 12th, 2022
- December 12th, 2022.rtf
- June 21st, 2022
- June 21st, 2022.rtf
- June 14th, 2022
- June 14th, 2022.rtf
- June 7th, 2022
- June 7th, 2022.rtf
- May 31st, 2022
- May 31st, 2022.rtf
Resources
- 0-Demo container – improve GA4 migration speed.json
- 2-Universal Analytics fields vs GA4 fields
- Improve GA3-GA4 migration speed by up to 40%.rtf
- Roll-up properties in GA4 (Free).rtf
- Data import – import ad cost data to GA4.rtf
- Measurement Protocol in GA4.rtf
GA4 – Additional Content · 10 videos
Lessons in this Analytics Mania Google Analytics 4 module:
Read this first
- Read this first.rtf
Google Analytics 4 installation (GTAG & Android), event tracking
- Install Google Analytics 4 with GTAG
- Install Google Analytics 4 on mobile apps with Firebase (Android example)
- Event tracking with GTAG
- Event tracking in mobile apps (Android example)
Resources
- Install Google Analytics 4 with GTAG.rtf
- Changes in Google Analytics 4 Interface – what to find where
- Install Google Analytics 4 on mobile apps with Firebase (Android example).rtf
- Event tracking with GTAG.rtf
- Event tracking in mobile apps (Android example).rtf
Google Analytics 4 integrations
- BigQuery connection
- BigQuery connection.rtf
- Slides – 4.7a. BigQuery connection
- Google Optimize integration
- Google Optimize integration.rtf
- Search console integration
Funnel tracking
- Changes in Google Analytics 4 Interface – what to find where
- Page as a funnel
- Page as a funnel.rtf
- Form as a funnel
- Form as a funnel.rtf
- Slides – 9.6. Form as a funnel
Other bonus lessons
- Quick introduction to Looker Studio (Google Data Studio)
Examples and Attached Resources
A discount coupon is available for all courses.
Open the Coupons page to get your discount
Who Is Google Analytics 4 For?
Best for: Marketers and site owners who want to set up GA4 and get insights from the data.
- Marketers who need to plan and configure GA4
- Ecommerce owners who want to analyze store data
- Analysts migrating from Universal Analytics
- Beginners who want a structured path through GA4
Analytics Mania Courses Compared
Analytics Mania also offers a Google Tag Manager bundle on Courses On Budget. Compare the two to build a full tracking skillset.
| Course | Focus | Link |
|---|---|---|
| This course | Google Analytics 4 | View course |
| Analytics Mania Google Tag Manager Course Bundle | Google Tag Manager Course Bundle | View course |
✓ Pros
- 11 modules from planning to migration
- Includes templates, checklists and a UTM builder
- Bonus content incl. Looker Studio and Measurement Protocol
- 148 video files and 565 files in total
- Fast delivery and lifetime access
✗ Cons
- Self-paced digital files with no live coaching or support included
- Large download of about 22.12 GB
- The GA4 interface changes often, so some screens may differ
Analytics Mania Google Analytics 4 FAQ
What is Analytics Mania Google Analytics 4?
It is a practical course by Analytics Mania on planning, configuring and reporting in Google Analytics 4.
What does Analytics Mania Google Analytics 4 include?
It includes 11 modules (planning, setup, privacy, reports, attribution, funnels, insights, migration), bonus content including 8 recorded Q&A sessions, and resources such as a GA4 setup checklist, measurement plan templates and a UTM builder spreadsheet.
How is the course delivered?
You get fast delivery after payment. Payment is made in cryptocurrency, no account verification is needed, and you keep lifetime access to the files.
Is a discount available?
Yes. A coupon is available on the Coupons page of Courses On Budget and can be applied at checkout.
Final Verdict — Analytics Mania Google Analytics 4
Analytics Mania Google Analytics 4 takes you from planning to reports and insights, with templates and checklists you can use right away. It is a complete, practical program at a fraction of the usual cost. Order from Courses On Budget with fast delivery, pay in cryptocurrency and use the coupon from the Coupons page.
Analytics Mania Google Analytics 4 · Courses On Budget
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