Inside Ben Heath Facebook Ads Insiders
Ben Heath Facebook Ads Insiders focuses on mastering the ever-changing world of Facebook advertising, with lessons on campaign strategy, automation and platform updates. The file structure in this version runs through modules on delivery, creative, funnels and optimization.
Module 5, Ad Set Delivery, covers conversion events, budget schedules, placement options, optimization for ad delivery and conversion windows. Module 6, Facebook Ads, looks at the offer, ad formats, images, headlines, ad copy, calls to action and video ads, including an example video ad.
Advanced Strategies 2 introduces tiered advertising and segmented audiences. Module 7 covers sales funnels and retargeting, with direct-to-offer, lead magnet and webinar, and omnipresence content funnels plus high-converting landing pages. Module 8 is about analysis and optimization: metrics, the learning phase, campaign structure, ad fatigue, bid caps and scaling.
Further sections include a Lead Magnet Masterclass, Instagram Ads Insiders, an Affiliate Corner and Advanced Strategies 3 on omnichannel marketing, so the training reaches beyond a single campaign type.
Course Snapshot
| Format | Short video lessons grouped by module |
| Main topics | Ad delivery, creative, funnels, retargeting, optimization, scaling |
| Extra sections | Lead Magnet Masterclass, Instagram Ads Insiders, Affiliate Corner |
| Delivery | Fast delivery after crypto payment |
| Access | Lifetime access |
Facebook Ads Training
Ben Heath – Facebook Ads Insiders
Ben Heath Facebook Ads Insiders goes from conversion events and creative to funnels, retargeting and scaling, covering each stage of running Facebook ad campaigns.
- Ad set delivery: conversion events, placements, budgets
- Ad creative: images, headlines, copy and video ads
- Sales funnels and retargeting strategies
- Optimization lessons on ad fatigue, bid caps and scaling
Course Index: What Is Inside
Below is the structure of this version of the download, listed module by module.
- 01. Lesson 1 – Welcome To Module 5
- 02. Lesson 2 – Setting Conversion Events
- 03. Lesson 3 – Budget Schedules
- 04. Lesson 4 – Placement Options
- 05. Lesson 5 – Optimization For Ad Delivery
- 06. Lesson 6 – Conversion Windows
- 01. Lesson 1 – Welcome To Module 6
- 02. Lesson 2 – The Offer
- 03. Lesson 3 – Facebook Ad Formats
- 04. Lesson 4 – Ad Images
- 05. Lesson 5 – Improving Ad Images
- 05. Resources
- 06. Lesson 6 – Ad Headlines
- 07. Lesson 7 – Ad Copy
- 08. Lesson 8 – Call-To-Action & Link Description
- 09. Lesson 9 – Facebook Video Ads
- 10. Example Facebook Video Ad
- 10. Lesson 10 – How To Create Video Ads
- 01. Lesson 1 – The Tiered Advertising Strategy
- 02. Lesson 2 – Who Can Use Tiered Advertising
- 03. Lesson 3 – Create Your Tiered Advertising Campaign
- 04. Lesson 4 – Create Your Segmented Audiences
- 01. Lesson 1 – Welcome To Module 7
- 02. How to Create Facebook Lead Ad Campaigns That Convert in 2019
- 02. Lesson 2 – Direct To Offer Sales Funnel
- 03. Lesson 3 – Lead Magnet & Webinar Sales Funnel
- 04. Lesson 4 – High-Converting Landing Pages
- 05. Lesson 5 – Omnipresence Content Sales Funnel
- 01. Lesson 1 – Welcome To Module 8
- 02. Lesson 2 – Track The Right Metrics
- 03. Lesson 3 – Facebook Ads Learning Phase
- 04. Lesson 4 – Campaign Structure
- 05. Lesson 5 – Adjustments & Improvements
- 06. Lesson 6 – Combating Ad Fatigue
- 07. Lesson 7 – Bid Caps
- 08. Lesson 8 – Scaling Facebook Ad Campaigns
- 09. Lesson 9 – Well Done & Thank You!
- 01. Lesson 1 – Welcome To Lead Magnet Masterclass
- 02. Lesson 2 – Lead Magnets & Objectives
- 03. Lesson 3 – Create Your Lead Magnet
- 04. Lesson 4 – Lead Magnet Examples
- 05. Lesson 5 – Lead Magnet Ideas
- 06. Lesson 6 – Lead Magnet Creation Tools
- 01. Lesson 1 – Welcome To Instagram Ads Insiders
- 02. Lesson 2 – Facebook vs Instagram
- 03. Lesson 3 – Customize Creative For Instagram
- 04. Lesson 4 – Adjust Live Instagram Campaigns
- 05. Lesson 5 – The Future Of Instagram
- 01. Lesson 1 – Welcome To Affiliate Corner
- 02. Lesson 2 – What Is Affiliate Marketing
- 03. Lesson 3 – Finding Affiliate Offers
- 04. Lesson 4 – Affiliate Marketing Rules & Regulations
- 01. Lesson 1 – Omnichannel Marketing
- 02. Lesson 2 – Moving Prospects Across Channels
- 03. Lesson 3 – Rolling Out Omnichannel Marketing
- 04. Lesson 4 – Omnichannel Marketing Game Plan
- 05. Lesson 5 – Who Is This Strategy For
Ben Heath Facebook Ads Insiders vs Other Facebook Ads Courses
Here is how this training sits next to other Facebook advertising titles in the catalog, going only by their titles.
| Course | Focus | Link |
|---|---|---|
| Ben Heath – Facebook Ads Insiders | Ad delivery, creative, funnels, retargeting and optimization | This page |
| Ben Heath – Facebook Ads Mastery | Facebook ads mastery | View course |
| Facebook Ads Jumpstarter Blueprint | Click-by-click Facebook ad campaigns | View course |
- Covers delivery, creative, funnels and optimization
- Short lessons that are easy to revisit
- Includes Instagram Ads Insiders and a Lead Magnet Masterclass
- Fast delivery and lifetime access
- Facebook’s interface and rules change often
- Needs an ad account and test budget to practise
- The tree shown starts at Module 5
Frequently Asked Questions
What does Ben Heath Facebook Ads Insiders cover?
Ben Heath Facebook Ads Insiders covers ad set delivery, ad creative, tiered advertising, sales funnels and retargeting, analysis and optimization, plus lead magnets and Instagram ads.
Does it include Instagram ads?
Yes, there is an Instagram Ads Insiders section in the download.
Is it about scaling campaigns?
Module 8 includes lessons on tracking the right metrics, ad fatigue, bid caps and scaling Facebook ad campaigns.
How do I get Facebook Ads Insiders?
Open the product page, pay with crypto and you receive fast delivery of the course files, with lifetime access.
Is there a coupon for this course?
Yes, a coupon is available. Visit the coupons page to find it.
Ben Heath Facebook Ads Insiders is a broad, lesson-by-lesson Facebook ads training that takes you from campaign delivery settings to funnels and scaling.
Get the course with fast delivery through Courses On Budget.
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