What is Bob Meijer & Miles McNair The PPC Hub 2025 for Cheap?

 

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Bob Meijer & Miles McNair The PPC Hub 2025 Index:

 

📂  Google Ads Success Path

📂  Basics

📂  1. Introduction to Google Ads

📄 1. Introduction.mp4 (3.35 MB)

📄 2. Google Ads explained.mp4 (33.91 MB)

📄 3. Google Ads campaign types.mp4 (39.53 MB)

📄 4. Key Google Ads metrics you need to know.mp4 (116.33 MB)

📄 5. Understanding the Google Ads auction.mp4 (77.71 MB)

📄 6. Google Ads success ≠ business success.mp4 (34.37 MB)

📄 7. Breaking down the Google Ads hierarchy.mp4 (23.58 MB)

📂  2. Strategy and tactics

📄 10. How to pitch new strategies to stakeholders.mp4 (30.24 MB)

📄 8. Introduction.mp4 (3.19 MB)

📄 9.Start with a solid, high-level strategy.mp4 (40.13 MB)

📂  3. Understanding the Customer Journey

📄 11. Introduction.mp4 (1.42 MB)

📄 12. Mapping Google Ads to customer intent.mp4 (73.09 MB)

📄 13. Bottom-up success- Scaling from the funnel’s foundation.mp4 (50.14 MB)

📄 14. Don’t forget about the bigger picture.mp4 (58.15 MB)

📂  Success Path

📂  Course #1 The Google Ads Success Formula

📄 1. ⭐ Framework Why Google Ads campaigns fail.mp4 (22.90 MB)

📄 10. Bids & Budgets Prevent inefficient campaigns with proper bid & budget management.mp4 (90.54 MB)

📄 10. Bids & Budgets Prevent inefficient campaigns with proper bid & budget management_(new).mp4 (89.60 MB)

📄 2. Irresistible offers Why even perfect campaigns fail without one.mp4 (67.70 MB)

📄 2. Irresistible offers Why even perfect campaigns fail without one_(new).mp4 (66.86 MB)

📄 3. Landing pages Why qualified traffic dies on poor landing pages.mp4 (139.76 MB)

📄 3. Landing pages Why qualified traffic dies on poor landing pages_(new).mp4 (137.71 MB)

📄 4. Unit economics Why your unit economics make or break campaign success.mp4 (106.31 MB)

📄 4. Unit economics Why your unit economics make or break campaign success_(new).mp4 (104.81 MB)

📄 5. Goals & KPIs Why flying blind guarantees campaign failure.mp4 (86.54 MB)

📄 5. Goals & KPIs Why flying blind guarantees campaign failure_(new).mp4 (85.51 MB)

📄 6. Conversion tracking Why your campaigns will fail without proper conversion tracking.mp4 (52.45 MB)

📄 6. Conversion tracking Why your campaigns will fail without proper conversion tracking_(new).mp4 (51.60 MB)

📄 7. Campaign structure Why your campaigns won’t succeed with fragmented campaigns.mp4 (45.60 MB)

📄 7. Campaign structure Why your campaigns won’t succeed with fragmented campaigns_(new).mp4 (44.92 MB)

📄 8. Targeting Why your campaigns will fail without the right targeting.mp4 (138.12 MB)

📄 8. Targeting Why your campaigns will fail without the right targeting_(new).mp4 (136.31 MB)

📄 9. Creatives Why your campaigns will fail without resonating creatives.mp4 (93.78 MB)

📄 9. Creatives Why your campaigns will fail without resonating creatives_(new).mp4 (92.59 MB)

📂  Course #2 Goal Setting Mastery

📄 1. Never launch a campaign without concrete goals.mp4 (24.06 MB)

📄 1. Never launch a campaign without concrete goals_(new).mp4 (23.59 MB)

📄 2. Choosing between growth & efficiency.mp4 (68.99 MB)

📄 2. Choosing between growth & efficiency_(new).mp4 (68.05 MB)

📄 3. Framework The Goal Setting Pyramid_(new).mp4 (38.09 MB)

📄 3. ⭐ Framework The Goal Setting Pyramid.mp4 (38.67 MB)

📄 4. Framework 1 Start with your business goals_(new).mp4 (59.57 MB)

📄 4. Framework 1️⃣ Start with your business goals.mp4 (60.63 MB)

📄 5. Framework 2 Translating business goals to Google Ads goals_(new).mp4 (49.13 MB)

📄 5. Framework 2️⃣ Translating business goals to Google Ads goals.mp4 (49.94 MB)

📄 6. Framework 3️⃣ Selecting the right campaign types based on Google Ads goals.mp4 (38.53 MB)

📄 7. Framework 4️⃣ Choosing the right key performance indicators (KPIs).mp4 (56.98 MB)

📄 8. Goal setting reality check.mp4 (54.90 MB)

📄 8. Goal setting reality check_(new).mp4 (54.10 MB)

📄 9. Recap & next steps_(new).mp4 (12.73 MB)

📄 9. ⏭️ Recap & next steps.mp4 (3.59 MB)

📂  Course #3 Conversion Tracking Mastery

📄 1. Why conversion tracking is crucial for success.mp4 (27.07 MB)

📄 10. Understanding conversion windows.mp4 (42.91 MB)

📄 11. Understanding conversion counting.mp4 (22.24 MB)

📄 12. ⏭️ Recap & next steps.mp4 (5.61 MB)

📄 13. [Lead Gen] Why advanced conversion tracking matters for Lead Gen.mp4 (36.22 MB)

📄 14. [Lead Gen] The foundations of Offline Conversion Tracking (OCT).mp4 (23.38 MB)

📄 15. [Lead Gen] Offline Conversion Tracking Google Click ID.mp4 (29.70 MB)

📄 16. [Lead Gen] Offline Conversion Tracking Enhanced Conversion for Leads (EC4L).mp4 (20.40 MB)

📄 17. [Lead Gen] Offline Conversion Tracking Hybrid approach (Combining GCLID + EC4L).mp4 (17.80 MB)

📄 18. [Lead Gen] Track incoming phone calls with call tracking (+ measure offline conversions from calls).mp4 (49.95 MB)

📄 19. [Lead Gen] Optimize your bids for real business results using Value-Based Bidding (VBB).mp4 (49.51 MB)

📄 2. Framework Measurement Maturity Framework.mp4 (17.99 MB)

📄 2. ⭐ Framework Measurement Maturity Framework.mp4 (17.99 MB)

📄 20. [Ecom] Enrich your data with Conversions with Cart Data.mp4 (31.00 MB)

📄 21. [Ecom] Maximize profitability with ProfitMetrics (POAS).mp4 (33.94 MB)

📄 22. [Ecom] Maximize your conversion data with the Conversion Boostercdjooeij – 1280×720 209K.mp4 (23.16 MB)

📄 3. Framework 1️ Start with a solid foundation.mp4 (66.77 MB)

📄 3. Framework 1️⃣ Start with a solid foundation.mp4 (66.77 MB)

📄 4. Framework 2️⃣ Enhance your dataset with advanced features.mp4 (103.28 MB)

📄 5. Framework 3️ Correct your dataset.mp4 (37.42 MB)

📄 5. Framework 3️⃣ Correct your dataset.mp4 (37.42 MB)

📄 6. Macro vs. micro conversions.mp4 (42.19 MB)

📄 7. Primary vs. secondary conversion actions.mp4 (19.87 MB)

📄 8. Account-default vs. campaign specific goals.mp4 (18.62 MB)

📄 9. Understanding attribution.mp4 (38.25 MB)

📂  Course #4 Bids & Budgets Mastery

📄 1. 🔄 Recap Why setting goals is crucial to determine your bid strategy & targets.mp4 (12.07 MB)

📄 10. Understanding portfolio bid strategies.mp4 (56.28 MB)

📄 11. Understanding Google Ads budgets.mp4 (48.14 MB)

📄 12. ⭐ Framework Determine your budget to achieve your goals.mp4 (43.19 MB)

📄 13. Framework 1️⃣ Start with your Google Ads goals.mp4 (14.44 MB)

📄 14. Framework 2️⃣ Understand your minimal viable budget.mp4 (39.02 MB)

📄 15. Framework 3️⃣ Validate your budget feasibility.mp4 (24.63 MB)

📄 16. Framework 4️⃣ Allocate your daily budgets.mp4 (32.89 MB)

📄 17. [Lead Gen] Optimize your bids for real business results using Value-Based Bidding (VBB).mp4 (49.51 MB)

📄 18. [Ecom] Profit bidding for Ecommerce.mp4 (61.46 MB)

📄 19. [Ecom] Calculating POAS targets.mp4 (32.20 MB)

📄 2. caejokgb – 1280×720 289K.mp4 (80.96 MB)

📄 3. ⤵️ Decision tree Choosing the right bid strategy for Search..mp4 (31.46 MB)

📄 4. Manual bidding vs. Automated bidding.mp4 (49.14 MB)

📄 5. 🔢 Template How to determine your CPA Target (based on actual numbers).mp4 (46.90 MB)

📄 6. 🔢 Template How to determine your ROAS Target (based on actual numbers).mp4 (30.88 MB)

📄 7. How to validate your CPA or ROAS targets.mp4 (74.57 MB)

📄 8. Understanding learning periods, conversion cycles & conversion delay.mp4 (61.24 MB)

📄 9. Understanding bid adjustments.mp4 (33.76 MB)

📄 PPC Mastery – Bid Strategy Selection Decision Tree – Demand Gen.pdf (5.39 MB)

📄 PPC Mastery – Bid Strategy Selection Decision Tree – Display.pdf (158.83 KB)

📄 PPC Mastery – Bid Strategy Selection Decision Tree – Performance Max.pdf (4.73 MB)

📄 PPC Mastery – Bid Strategy Selection Decision Tree – Search.pdf (6.85 MB)

📄 PPC Mastery – Bid Strategy Selection Decision Tree – Standard Shopping.pdf (5.89 MB)

📄 PPC Mastery – Bid Strategy Selection Decision Tree – Video.pdf (5.91 MB)

📄 [Template] PPC Mastery – Google Ads targets calculator V2.xlsx (58.75 KB)

📂  Course #5 Search Mastery

📄 1. Keyword research The importance of keyword research.mp4 (20.20 MB)

📄 1. Keyword research The importance of keyword research_(new).mp4 (18.20 MB)

📄 10. Keyword targeting Modern-day Search.mp4 (100.18 MB)

📄 10. Keyword targeting Modern-day Search_(new).mp4 (91.43 MB)

📄 11. Keyword targeting How to determine your (initial) keyword set.mp4 (37.44 MB)

📄 12. Keyword targeting Negative keyword best practices.mp4 (46.49 MB)

📄 12. Keyword targeting Negative keyword best practices_(new).mp4 (42.05 MB)

📄 13. Dynamic targeting Dynamic Targeting & Dynamic Search Ads (DSA).mp4 (30.46 MB)

📄 14. Dynamic targeting How Dynamic Ad Targets work.mp4 (37.17 MB)

📄 14. Dynamic targeting How Dynamic Ad Targets work_(new).mp4 (33.91 MB)

📄 15. Dynamic targeting Exclude irrelevant dynamic ad targets upfront.mp4 (15.71 MB)

📄 16. Dynamic targeting Where to implement DSA in your campaign structure.mp4 (14.37 MB)

📄 17. Campaign structure What has worked in the past doesn’t work anymore.mp4 (69.34 MB)

📄 18. Campaign structure Search campaign structure best practices.mp4 (41.90 MB)

📄 19. Campaign structure Search campaign structure examples.mp4 (22.93 MB)

📄 19. Campaign structure Search campaign structure examples_(new).mp4 (21.35 MB)

📄 2. Keyword research Things to keep in mind before you start.mp4 (41.48 MB)

📄 2. Keyword research Things to keep in mind before you start_(new).mp4 (37.78 MB)

📄 20. Campaign structure Ad group structure best practices.mp4 (41.47 MB)

📄 20. Campaign structure Ad group structure best practices_(new).mp4 (38.17 MB)

📄 21. Campaign structure Ad group structure examples.mp4 (50.92 MB)

📄 21. Campaign structure Ad group structure examples_(new).mp4 (46.87 MB)

📄 22. Creatives Writing headlines that drive action.mp4 (114.97 MB)

📄 22. Creatives Writing headlines that drive action_(new).mp4 (107.21 MB)

📄 23. Creatives Expanding headlines with powerful descriptions.mp4 (43.73 MB)

📄 23. Creatives Expanding headlines with powerful descriptions_(new).mp4 (42.00 MB)

📄 24. 🔢 Template Use our LLM prompt template to write compelling headlines & descriptions.mp4 (19.91 MB)

📄 25. 🤖 GPT Use our Creative Excellence Assistant to write compelling headlines & descriptions.mp4 (23.29 MB)

📄 26. 🤖 GPT Use our Creative Excellence Assistant to write compelling headlines & descriptions.mp4 (99.79 MB)

📄 3. ⭐ Framework Keyword Success Framework (6Cs).mp4 (13.68 MB)

📄 4. Framework 1️ Topic discovery and brainstorming.mp4 (21.06 MB)

📄 4. Framework 1️⃣ Topic discovery and brainstorming.mp4 (21.06 MB)

📄 5. Framework 2️⃣ Expand your keyword list with long-tail keywords by using tools.mp4 (21.32 MB)

📄 6. Framework 3️ Keyword clustering and mapping.mp4 (74.76 MB)

📄 6. Framework 3️⃣ Keyword clustering and mapping.mp4 (74.76 MB)

📄 7. Keyword targeting Keyword match types.mp4 (32.66 MB)

📄 8. Keyword targeting How Google Ads keyword matching works.mp4 (17.67 MB)

📄 9. Keyword targeting What has worked in the past doesn’t work anymore.mp4 (39.90 MB)

📄 [Template] PPC Mastery – Prompt for creating effective headlines & descriptions [HeadshotPro example].pdf (1.05 MB)

📄 [Template] PPC Mastery – Prompt for creating effective headlines & descriptions.pdf (261.18 KB)

📄 [Template] PPC Mastery – Search Mastery – Keyword Research Template [Example_ E-commerce].xlsx (38.72 KB)

📄 [Template] PPC Mastery – Search Mastery – Keyword Research Template [Example_ Lead Gen & SaaS].xlsx (38.05 KB)

📂  Course #6 Performance Max & Shopping Mastery

📄 1. What to expect from this module.mp4 (9.85 MB)

📄 1. What to expect from this module_(new).mp4 (9.74 MB)

📄 10. [Ecom] Determine your (initial) product targeting.mp4 (35.83 MB)

📄 11. [Ecom] Data input how to set up Google Merchant Center Next.mp4 (28.08 MB)

📄 12. [Ecom] Data Input product feed best practices.mp4 (124.64 MB)

📄 13. [Ecom] Data input why & how to configure remarketing parameters.pdf (114.79 KB)

📄 14. [Ecom] Campaign structure best practices (consolidation vs. segmentation).mp4 (40.88 MB)

📄 15. [Ecom] The importance of excluding Brand & using Branded fall back campaigns.mp4 (60.18 MB)

📄 16. [Ecom] Advanced campaign segmentation ideas.mp4 (212.14 MB)

📄 17. [Ecom] Performance-based campaign segmentations.mp4 (109.96 MB)

📄 18. [Ecom Bonus] Take back control with Query Sculpting and set bids at the query level (Shopping-only).mp4 (130.11 MB)

📄 19. [Ecom Bonus] Integrate your webshop sales & product data for advanced setups.mp4 (63.70 MB)

📄 2. Performance Max 101 (+ Internal Matching Hierarchy).mp4 (104.28 MB)

📄 20. [Ecom Bonus] Create custom Scoring Models for client-specific campaign segmentations.mp4 (36.07 MB)

📄 21. [Ecom] Performance Max & Standard Shopping campaign settings checklist.mp4 (17.16 MB)

📄 22. [Ecom] ⏭️ Recap & next steps.mp4 (8.15 MB)

📄 23. Create conversion-optimized assets.mp4 (23.69 MB)

📄 23. Create conversion-optimized assets_(new).mp4 (23.29 MB)

📄 24. Considerations for Bids & Budgets (Performance Max-specific).mp4 (17.40 MB)

📄 25. The impact of Final URL Expansion on pMax.mp4 (31.41 MB)

📄 26. Unlock the hidden insights Google won’t give you (1 simple script).mp4 (11.62 MB)

📄 27. The truth about negative keywords for pMax campaigns.mp4 (18.58 MB)

📄 28. [Lead Gen] Differences between B2C and B2B.mp4 (22.77 MB)

📄 29. [Lead Gen] Basic Performance Max campaign structure.mp4 (17.27 MB)

📄 3. Performance Max vs. Demand Gen.pdf (132.29 KB)

📄 30. [Lead Gen] Advanced campaign structure (Fire & Ice).mp4 (35.98 MB)

📄 4. Feed the algorithm with high-quality, relevant data.mp4 (66.36 MB)

📄 5. [Ecom] ⭐️ What to expect in this specialization (The Shopping & pMax Success Formula).mp4 (10.06 MB)

📄 6. [Ecom] Shopping & pMax the beating heart of Ecommerce (+ why Competitiveness is the key to win).mp4 (59.31 MB)

📄 7. [Ecom] Understanding the hierarchy.mp4 (44.71 MB)

📄 7. [Ecom] Understanding the hierarchy_(new).mp4 (44.27 MB)

📄 8. [Ecom] Performance Max vs. Standard Shopping.mp4 (90.33 MB)

📄 9. [Ecom] Performance Max Feed-only vs. Full-asset.mp4 (36.66 MB)

📂  Course #7 Landing Page Mastery

📄 1. Why great landing pages drive Google Ads success.mp4 (43.29 MB)

📄 10. Structure- Showcase your key benefits (How will this help me.).mp4 (29.55 MB)

📄 11. Structure- Establish trust and authority (Why should I believe you.).mp4 (35.45 MB)

📄 12. Structure- Leverage powerful social proof (What do others say about this.).mp4 (85.03 MB)

📄 13. Structure- Handle potential objections (What if it doesn’t work.).mp4 (91.23 MB)

📄 14. Structure- Create urgency and scarcity (Why should I act now.).mp4 (85.10 MB)

📄 15. Structure- Create compelling calls-to-actions (What should I do next.).mp4 (43.52 MB)

📄 16. 🤖 GPT- PPC Mastery Landing Page Architect.mp4 (20.67 MB)

📄 17. Framework- 3️⃣ Write copy that converts.mp4 (14.17 MB)

📄 18. Copy- Structure your copy for maximum impact.mp4 (89.16 MB)

📄 19. Copy- Write attention-grabbing headlines.mp4 (66.25 MB)

📄 2. 👆 Swipe file High-converting landing page examples per industry.pdf (32.45 KB)

📄 20. Copy- Write supporting subheadlines.mp4 (33.24 MB)

📄 21. [Swipe File] PPC Mastery – High-converting headlines & subheadlines templates.pdf (277.63 KB)

📄 22. Copy- Write irresistible calls-to-action.mp4 (49.84 MB)

📄 23. [Swipe File] PPC Mastery – High-converting CTA formulas.pdf (234.43 KB)

📄 24.1 PPC Mastery – Headline Genius.mp4 (23.56 MB)

📄 24.2 PPC Mastery – Value Amplifier.mp4 (16.29 MB)

📄 24.3 PPC Mastery – Social Proof Booster.mp4 (8.03 MB)

📄 24.4 PPC Mastery – Credibility Booster.mp4 (11.83 MB)

📄 24.5 PPC Mastery – Objection Crusher.mp4 (9.14 MB)

📄 24.6 PPC Mastery – FOMO Creator.mp4 (5.26 MB)

📄 24.7 PPC Mastery – CTA Optimizer.mp4 (4.78 MB)

📄 25. Framework- 4️⃣ Create a conversion focused design.mp4 (22.76 MB)

📄 26. Design- Create effective visual hierarchies.mp4 (106.25 MB)

📄 27. Design- Optimize for all devices.mp4 (60.33 MB)

📄 28. Design- Master landing page wireframing.mp4 (81.81 MB)

📄 29. Design- Transform wireframes into creative designs.mp4 (50.94 MB)

📄 3. ⭐ Framework- The Conversion Amplifier Framework.mp4 (22.68 MB)

📄 30. 📝 Example How I used Balsamiq to wireframe my personal landing page.pdf (5.27 MB)

📄 31. Framework- 5️⃣ Build your landing page.mp4 (15.38 MB)

📄 32. Build- Drag-and-drop landing page builders.mp4 (50.62 MB)

📄 33. Build- Landing page builder walkthrough (Unbounce).mp4 (37.25 MB)

📄 34. Build- [Bonus] Improve your message match with Dynamic Text Replacement.mp4 (31.37 MB)

📄 35. 📝 Example How I used Unbounce to create my personal landing page.pdf (5.79 MB)

📄 36. 🤖 GPT PPC Mastery Landing Page Auditor.pdf (19.20 KB)

📄 37. [Checklist] PPC Mastery – The Google Ads Success Path – Landing Page Checklist (PM-friendly).xlsx (50.13 KB)

📄 38. ⏭️ Recap & next steps.mp4 (20.20 MB)

📄 4. Framework- 1️⃣ Craft your irresistible offer.mp4 (46.82 MB)

📄 5. Foundation- Matching your offer to awareness levels.mp4 (70.17 MB)

📄 6. 🤖 GPT PPC Mastery Irresistible Offer Architect.pdf (23.13 KB)

📄 7. 📝 Example How I used ChatGPT to craft my personal offer.pdf (5.96 MB)

📄 8. Framework 2️⃣ Shape your page’s hierarchy.mp4 (34.79 MB)

📄 9. Structure- Create a compelling hero section (What exactly is being offered.).mp4 (52.49 MB)

📂  [Start here] Welcome to the Google Ads Success Path!

📄 1. [Start here] How to make the most out of the Google Ads Success Path.mp4 (73.38 MB)

📄 1. [Start here] How to make the most out of the Google Ads Success Path_(new).mp4 (72.10 MB)

📄 2. Who is Bob and why should you listen to him.mp4 (55.02 MB)

📄 2. Who is Bob and why should you listen to him_(new).mp4 (54.13 MB)

📄 3. A quick note on the Lead Gen & Ecommerce specializations.mp4 (28.27 MB)

📄 3. A quick note on the Lead Gen & Ecommerce specializations_(new).mp4 (28.02 MB)

📂  Walkthroughs

📄 1. 🛠 Settings- Conversion action settings best practices.mp4 (29.74 MB)

📄 10. 🛠 Enhanced Conversions- How to implement Enhanced Conversions with gtag.mp4 (23.25 MB)

📄 100. 🛠️ Bonus- Prevent unintentional removals of products with the Product Protection setting.mp4 (9.44 MB)

📄 101. 🛠️ Bonus- Send users to your checkout or cart page by adding a checkout link for your products (Free Listings only).mp4 (18.15 MB)

📄 102. 🛠️ Bonus- Boost your Shopping Experience Scorecard ratings to get more clicks on your products.mp4 (30.86 MB)

📄 103.  🛠️ Bonus- Use the Price Competitiveness report to find out how competitors are pricing the same products you sell.mp4 (44.42 MB)

📄 104. 🛠️ Bonus- Set up Automated Discounts to optimize your product prices automatically.mp4 (27.32 MB)

📄 105. 🛠️ Bonus- Explore competitors with similar and highest visibility in your niche through the Competitive Visibility report.mp4 (29.47 MB)

📄 106. Different ways to create your product feed.mp4 (37.14 MB)

📄 107. How to extract product data from your webshop (WooCommerce, Shopify, Magento 2).mp4 (40.70 MB)

📄 108. Reasons you want to use a Feed Management Tool to configure your feed.mp4 (28.92 MB)

📄 109. Reasons not to use a Feed Management Tool to configure your feed.mp4 (20.86 MB)

📄 11. 🛠 Consent Mode- How to implement Consent Mode V2 with GTM (web).mp4 (37.22 MB)

📄 110. Shopping Feed Blueprint.mp4 (14.37 MB)

📄 111. 🛠️ Channable- From product to PLA.mp4 (44.19 MB)

📄 112. 🛠️ Channable- How to import your WooCommerce products.mp4 (12.39 MB)

📄 113. 🛠️ Channable- How to import your Shopify products.mp4 (17.16 MB)

📄 114. 🛠️ Channable- How to import your Magento 2 products.mp4 (12.62 MB)

📄 115. Channable- Rules fundamentals (+frequently used rules).mp4 (59.83 MB)

📄 116. 🛠️ Channable- How to create an export feed and use rules to optimize your attributes (Example).mp4 (222.57 MB)

📄 117. 🛠️ Bonus- How to set up your WooCommerce XML product feed without using Feed Management Tools.mp4 (56.25 MB)

📄 118. 🛠️ Bonus- How to set up your Shopify XML product feed without using Feed Management Tools.mp4 (50.39 MB)

📄 119. 🛠️ Bonus- How to set up your Magento 2 XML product feed without using Feed Management Tools.mp4 (49.40 MB)

📄 12. 🛠 New vs. Returning Customers- How to setup New vs. Returning Customer Data with GTM (web) .mp4 (28.54 MB)

📄 120.🛠️ Bonus- How to optimize your title and description line (+ other attributes) using AI.mp4 (26.57 MB)

📄 13. 🛠 New vs. Returning Customers- How to setup New vs. Returning Customer Data with gtag.mp4 (9.73 MB)

📄 14. 🛠 CWCD- How to implement Conversions with Cart Data with GTM (web).mp4 (26.40 MB)

📄 15. 🛠 CWCD- How to implement Conversions with Cart Data with gtag.mp4 (14.07 MB)

📄 16. 🛠 Custom Variables- How to setup Custom Variables with gtag.mp4 (18.60 MB)

📄 17. 🛠 Custom Variables- How to setup Custom Variables with OCT.mp4 (19.09 MB)

📄 18. 🛠 Transaction ID- How to send over your Transaction ID with GTM (web).mp4 (33.37 MB)

📄 19. 🛠 Transaction ID- How to send over your Transaction ID with gtag.mp4 (14.47 MB)

📄 2. 🛠 Settings- How to configure your account-default and campaign specific goals.mp4 (8.38 MB)

📄 20.🛠 Profit Tracking- How to implement Profit Tracking with Profitmetrics.io.mp4 (31.68 MB)

📄 21. 🛠 Conversion Adjustments- How to implement Conversion Adjustments.mp4 (35.85 MB)

📄 22. 🛠 Data Exclusions- How to apply Data Exclusions.mp4 (5.02 MB)

📄 24. 🛠 OCT- How to implement Enhanced Conversions for Leads (EC4L).mp4 (68.93 MB)

📄 25. 🛠 OCT- Hashing first-party data for scheduled uploads.mp4 (11.16 MB)

📄 26. 🛠 SST- How to setup your Taggrs.io container.mp4 (23.15 MB)

📄 27. 🛠 SST- How to create an Enhanced GTM script and bypass ad blockers.mp4 (27.37 MB)

📄 28. SST- How to add the server container URL to your sGTM container.mp4 (3.83 MB)

📄 28. 🛠 SST- How to add the server container URL to your sGTM container.mp4 (3.83 MB)

📄 29. 🛠 SST- How to configure your GA4 and GTM Web Container clients.mp4 (16.18 MB)

📄 3. 🛠 GACT- How to track form submissions with GTM (web).mp4 (18.32 MB)

📄 30. 🛠 SST- How to send data from your GTM Web Container to your GTM Server Container.mp4 (13.96 MB)

📄 31. 🛠 SST- How to check incoming requests from your GTM Web Container (debugging).mp4 (17.70 MB)

📄 32. 🛠 SST- How to send data from your GTM Server Container to GA4.mp4 (32.86 MB)

📄 33. 🛠 SST- How to create Google Ads conversion tags in your GTM Server Container.mp4 (33.11 MB)

📄 34. 🛠 SST- How Google’s Consent Mode works with your GTM Server Container Tags.mp4 (41.96 MB)

📄 35. 🛠 SST- Measure the uplift of Server-Side Tagging (v.s. Client-Side Tagging).mp4 (17.45 MB)

📄 36. 🛠 SST- How to configure your Google Ads Dynamic Remarketing tag in your GTM Server Container.mp4 (54.96 MB)

📄 37. ⚒️ Keyword research- Use Google’s Keyword Planner for additional input.mp4 (31.37 MB)

📄 38. ⚒️ Keyword research- Come up with new keyword ideas through ChatGPT.mp4 (31.07 MB)

📄 39. ⚒️ Keyword research- Generate new ideas based on your search term report data.mp4 (4.36 MB)

📄 4. 🛠 GACT- How to track clicks on important elements with GTM (web).mp4 (21.23 MB)

📄 40. ⚒️ Keyword research- Steal keyword ideas from your competitors.mp4 (37.16 MB)

📄 41. ⚒️ Keyword research- How to use Google Ads’ Keyword Planner.mp4 (30.01 MB)

📄 42. ⚒️ Keyword research- How to use Keywordtool.io.mp4 (33.20 MB)

📄 43. ⚒️ Keyword research- How to use Semrush.mp4 (28.29 MB)

📄 44. ⚒️ Keyword research- How to extract realistic keyword metrics from Google Ads’ Keyword Planner.mp4 (44.36 MB)

📄 45. ⚒️ Keyword targeting- Keyword selection thought process example.mp4 (44.18 MB)

📄 46. ⚒️ Keyword targeting- How to use negative keyword lists.mp4 (14.53 MB)

📄 47. ⚒️ Dynamic targeting- How to create and upload Page Feeds using a CSV import file.mp4 (22.60 MB)

📄 48. ⚒️ Dynamic targeting- How to create and upload Page Feeds using Feed Management Tools.mp4 (28.09 MB)

📄 49. ⚒️ Dynamic targeting- How to scrape your website using ScreamingFrog.mp4 (12.84 MB)

📄 5. 🛠 GACT- How to track specific events with GTM (web).mp4 (15.97 MB)

📄 50. ⚒️ Campaign structure- Creating your new Search campaigns in the Google Ads Editor.mp4 (91.74 MB)

📄 51. ⚒️ Campaign structure- Configuring your campaign settings.mp4 (57.00 MB)

📄 52. ⚒️ Campaign structure- Search Campaign Launch Checklist.mp4 (10.08 MB)

📄 53. ⚒️ Creatives- How to leverage Ad Customizers to dynamically insert variables like prices, stock levels, and more..mp4 (29.21 MB)

📄 54. ⚒️ Creatives- How to configure Ad Customizers on the keyword level.mp4 (95.44 MB)

📄 55. 🛠 How to set up audience signals & search themes.mp4 (14.18 MB)

📄 56. 🛠️ How to create a Standard Shopping campaign.mp4 (61.93 MB)

📄 57. 🛠️ How to create a Performance Max (Feed-only) campaign.mp4 (48.99 MB)

📄 58. 🛠 How to run Performance Max Experiments.mp4 (8.73 MB)

📄 59. 🛠️ How to exclude your Brand and create Branded fall back campaigns [Standard Shopping].mp4 (17.29 MB)

📄 6. 🛠 GACT- How to implement GACT with GTM (web) for Ecommerce accounts.mp4 (26.94 MB)

📄 60. 🛠️ How to exclude your Brand and create Branded fall back campaigns [Performance Max].mp4 (58.80 MB)

📄 61. 🛠️ How to create advanced campaign segmentations.mp4 (87.53 MB)

📄 62. 🛠️ How to create performance-based buckets using the Producthero Labelizer.mp4 (60.32 MB)

📄 63. 🛠️ How to create performance-based buckets using the ProfitMetrics Shopping Booster.mp4 (74.65 MB)

📄 64. 🛠️ How to create performance-based buckets using the Flowboost Labelizer script.mp4 (56.24 MB)

📄 65. 🛠️ How to set up (Performance-Based) Query Sculpting.mp4 (76.43 MB)

📄 66. 🛠️ Bonus- How to create a custom Scoring Models using Feed Management Tools.mp4 (94.76 MB)

📄 67. Create ads with the Rapid Ad Creation Loop.mp4 (41.40 MB)

📄 68. Video asset best practices.mp4 (68.69 MB)

📄 69. Image asset best practices.mp4 (17.87 MB)

📄 7. 🛠 GACT- How to implement GACT for WooCommerce.mp4 (22.62 MB)

📄 70. Ad copy asset best practices.mp4 (10.37 MB)

📄 71. Don’t forget about Extensions.mp4 (2.40 MB)

📄 72. How to turn Final URL Expansion on and off.mp4 (2.19 MB)

📄 72. 🛠 How to turn Final URL Expansion on and off.mp4 (2.20 MB)

📄 73. 🛠 How to set up Performance Max page feeds.mp4 (21.05 MB)

📄 74. [Case study]- How we fixed a broken pMax campaign.mp4 (18.57 MB)

📄 75. Introduction to Google Merchant Center Next.mp4 (4.03 MB)

📄 76. What is Google Merchant Center Next.mp4 (57.20 MB)

📄 77. 🛠️ How to sign up for Google Merchant Center Next.mp4 (5.70 MB)

📄 78. 📄 Checklist- Google Merchant Center setup.mp4 (7.80 MB)

📄 79. How to configure your business information & claim your website URL.mp4 (20.73 MB)

📄 79. 🛠️ How to configure your business information & claim your website URL.mp4 (20.73 MB)

📄 8. 🛠 GACT- How to implement GACT for Magento.mp4 (21.42 MB)

📄 80. 🛠️ How to add your business logos and colors for your Product Listing Ads.mp4 (12.30 MB)

📄 81. 🛠️ How to link Google Merchant Center with Google Ads.mp4 (9.59 MB)

📄 82. 🛠️ How to link Google Merchant Center with Google Analytics 4 (GA4).mp4 (6.08 MB)

📄 83. 🛠️ How to add your Shipping Services to your Google Merchant Center account.mp4 (6.08 MB)

📄 84. 🛠️ How to add your Return Policy to your Google Merchant Center account.mp4 (35.49 MB)

📄 85. 🛠️ Enable Conversion Annotations in your Google Merchant Center account.mp4 (12.57 MB)

📄 86. 🛠️ How to add and synchronize your products with a link to your file (XML-CSV-etc).mp4 (35.16 MB)

📄 87. 🛠️ How to add and synchronize your products with a Google Sheet template.mp4 (28.75 MB)

📄 88. 🛠️ How to add and synchronize your products with a direct integration.mp4 (21.87 MB)

📄 89. 🛠️ How to manually add products one by one.mp4 (9.87 MB)

📄 9. 🛠 Enhanced Conversions- How to implement Enhanced Conversions with GTM (web).mp4 (29.97 MB)

📄 90. 🛠️ How to upload additional product data via Supplemental Feeds.mp4 (33.15 MB)

📄 91. How to use Feed Rules to modify and optimize your product data (without using a Feed Management Tool).mp4 (84.92 MB)

📄 92. Feed Rules vs. Feed Management Tools.mp4 (28.88 MB)

📄 93. Showcase special offers with Google Merchant Center Promotions (and boost your visibility & sales).mp4 (62.50 MB)

📄 94. Make your products stand out with Annotations and Badges (e.g. Price Drops and Sale Prices).mp4 (90.64 MB)

📄 95. Improve your trustability with Store Ratings.mp4 (49.74 MB)

📄 96. Drive more qualified customers to your product pages with Product Ratings.mp4 (44.26 MB)

📄 97. 🛠️ How to fix warnings & disapprovals by using Google Merchant Center’s diagnostics.mp4 (32.69 MB)

📄 98. Bonus- Enable Automatic Improvements & Automated Feeds with structured data markup (Schema.org).mp4 (63.41 MB)

📄 99. Bonus- Use a Comparison Shopping Services (CSS) partner and get a 20% discount on Shopping Ads CPCs (EU-only).mp4 (5.78 MB)

📄 Upload by coursesbetter.com.html (271.79 KB)

📂  RSS

📄 Google Merchant Center feed – Products source.xlsx (14.68 KB)

📄 OCT – Enhanced Conversions for Leads – Import Template (including autoHash) (1).xlsx (33.01 KB)

📄 OCT – Enhanced Conversions for Leads – Import Template (including autoHash).xlsx (33.01 KB)

📄 PPC Mastery – Demo Product Feed – Google Sheets.xlsx (53.28 KB)

📄 PPC Mastery – OCT – EC4L – Custom Variables – Import Template.xlsx (31.78 KB)

📄 PPC Mastery – OCT – Form submissions database template (EC4L).xlsx (51.68 KB)

📄 PPC Mastery – OCT – GCLID – Custom Variables – Import Template.xlsx (30.76 KB)

📄 PPC Mastery – Performance Max Asset Overview.xlsx (113.22 KB)

📄 PPC Mastery – Search Mastery – Page Feed template.xlsx (5.06 KB)

📄 PPCMASTERY.COM – Competitor Research & Brainstorm Template.xlsx (157.27 KB)

📄 PPCMASTERY.com Performance Max Asset Performance Logger (1).xlsx (147.94 KB)

📄 PPCMASTERY.com Performance Max Asset Performance Logger.xlsx (147.94 KB)

📄 Upload by coursesbetter.com.html (271.79 KB)

📄 [Checklist] PPC Mastery – Conversion Tracking Mastery – Server-Side Tagging Implementation.pdf (333.84 KB)

📄 [Checklist] PPC Mastery – Search Mastery – Search Campaign Launch Checklist (PM-friendly).xlsx (55.92 KB)

📄 [Checklist] PPC Mastery – Search Mastery – Search Campaign Launch Checklist.pdf (651.41 KB)

📄 [Checklist] PPC Mastery – Shopping Mastery – Google Merchant Center Configuration Checklist (PM-friendly).xlsx (48.52 KB)

📄 [Email template] Developer instructions for Conversions with Cart Data implementation (GTM).pdf (296.21 KB)

📄 [Email template] Developer instructions for Conversions with Cart Data implementation (gtag).pdf (294.24 KB)

📄 [Email template] Developer instructions for Custom Variables implementation (gtag).pdf (83.32 KB)

📄 [Email template] Developer instructions for Enhanced Conversions implementation through GTM.pdf (76.28 KB)

📄 [Email template] Developer instructions for Enhanced Conversions implementation through Google tag (gtag).pdf (128.82 KB)

📄 [Email template] Developer instructions for New Customer Data implementation (GTM).pdf (77.06 KB)

📄 [Email template] Developer instructions for New Customer Data implementation (gtag).pdf (81.04 KB)

📄 [Email template] Developer instructions for Transaction ID implementation for E-commerce (gtag).pdf (80.74 KB)

📄 [Email template] Developer instructions for Transaction ID implementation for Lead Gen (gtag).pdf (76.58 KB)

📄 [Prompt] PPC Mastery – Search Mastery – Leverage ChatGPT for extracting seed keywords from competitor’s campaigns and website URLs.docx (309.98 KB)

📄 [Prompt] PPC Mastery – Search Mastery – Leverage ChatGPT for new seed keyword ideas.docx (310.79 KB)

📄 ppc mastery – performance max mastery – page feed template.xlsx (4.95 KB)

📄 script-exclude-non-branded-terms-in-branded-shopping-campaign-v2.txt (6.96 KB)

📄 script-exclude-non-branded-terms-in-branded-shopping-campaign.txt (10.93 KB)

 

📂  More Course

📂  Conversion Tracking Mastery

📂  1. Start here

📄 1. What to expect from this course.mp4 (18.77 MB)

📄 2. Resources & slides.pdf (130.32 KB)

📂  2. Module 1 – Tracking best practices

📄 10. Why you should never rely on Google Analytics imported data.mp4 (10.82 MB)

📄 3. Tracking is a mess and what to do about it.mp4 (20.22 MB)

📄 4. PPC Mastery Measurement Maturity Model- from Rookie to Master.mp4 (9.08 MB)

📄 4.1 .pdf (1.73 MB)

📄 4.2 .pdf (1.65 MB)

📄 5. Macro vs micro conversions.mp4 (21.69 MB)

📄 6. Attribution best practices.mp4 (6.97 MB)

📄 7. Attribution reports.mp4 (35.39 MB)

📄 8. The importance of third-party attribution tools.mp4 (28.80 MB)

📄 9. Approach for switching to new conversion goals.mp4 (12.11 MB)

📂  3. Module 2 – Basic conversion tracking with GACT

📄 11. Different GACT implementation techniques (and its pros and cons).mp4 (27.59 MB)

📄 12. 🛠 How to track form submissions with GTM (web).mp4 (18.32 MB)

📄 13. 🛠 How to track clicks on important elements with GTM (web).mp4 (21.23 MB)

📄 14. [Email template] Developer instructions for creating a dataLayer.push (GTM).docx (514.58 KB)

📄 14. 🛠 How to track specific events with GTM (web).mp4 (15.97 MB)

📄 15. 🛠 How to implement GACT with GTM (web) for Ecommerce accounts.mp4 (26.94 MB)

📄 16. 🛠 How to implement GACT for WooCommerce.mp4 (22.62 MB)

📄 17. 🛠 How to implement GACT for Magento.mp4 (21.43 MB)

📄 18. Track incoming phone calls with call tracking software.mp4 (15.52 MB)

📄 19. 🛠 How to configure your account-default and campaign specific goals.mp4 (8.38 MB)

📄 20. 🛠 Conversion action settings best practices.mp4 (29.74 MB)

📂  4. Module 3 – Measure more conversions

📄 21. Measure more with Enhanced Conversions.mp4 (11.68 MB)

📄 22. [Email template] Developer instructions for Enhanced Conversions implementation through GTM.docx (514.23 KB)

📄 22. [Guide] Enhanced Conversions implemenation through GTM.pdf (4.00 MB)

📄 22. 🛠 How to implement Enhanced Conversions with GTM (web).mp4 (29.97 MB)

📄 23. [Email template] Developer instructions for Enhanced Conversions implementation through Google tag (gtag).docx (809.76 KB)

📄 23. 🛠 How to implement Enhanced Conversions with gtag.mp4 (23.25 MB)

📄 24. The importance of Server-side Tagging.mp4 (14.19 MB)

📄 25. 🛠 How to implement Server.pdf (71.89 KB)

📄 26. Fill in the gaps with Consent Mode & Conversion Modelling.mp4 (21.46 MB)

📄 27. 🛠 How to implement Consent Mode with GTM (web).mp4 (37.21 MB)

📄 28. Ecom- measure up to 15% more with ProfitMetrics Conversion Booster.mp4 (13.92 MB)

📂  5. Module 4 – Measure real business results

📄 29. Lead Gen- the benefits of and use cases for Offline Conversion Tracking.mp4 (21.53 MB)

📄 30. SaaS- the benefits of and use cases for Offline Conversion Tracking.mp4 (23.03 MB)

📄 31. Important remarks in regards to Offline Conversion Tracking.mp4 (10.61 MB)

📄 32.Types of Offline Conversion Tracking imports.mp4 (15.59 MB)

📄 33. OCT – Enhanced Conversions for Leads – Import Template (including autoHash).xlsx (33.01 KB)

📄 33. PPC Mastery – OCT – Form submissions database template (EC4L).xlsx (51.68 KB)

📄 33. [Guide] Offline Conversion Tracking – Enhanced Conversions for Leads (EC4L).pdf (803.94 KB)

📄 33. 🛠 How to implement Enhanced Conversions for Leads (EC4L).mp4 (68.93 MB)

📄 34. OCT – Enhanced Conversions for Leads – Import Template (including autoHash).xlsx (33.01 KB)

📄 34. 🛠 Hashing first-party data for scheduled uploads.mp4 (11.16 MB)

📄 35. Ecom- Improve your efficiency with profit tracking.mp4 (29.33 MB)

📄 36. 🛠 How to implement profit tracking with Profitmetrics.io.mp4 (31.68 MB)

📂  6. Module 5 – Enrich your data input

📄 37. New vs. Returning Customer Data.mp4 (17.86 MB)

📄 38. [Email template] Developer instructions for New Customer Data implementation (GTM).docx (514.55 KB)

📄 38. [Guide] New Customer Data implemenation through GTM.pdf (2.13 MB)

📄 38. 🛠 How to setup New vs. Returning Customer Data with GTM (web).mp4 (28.54 MB)

📄 39. [Email template] Developer instructions for New Customer Data implementation (gtag).docx (514.78 KB)

📄 39. 🛠 How to setup New vs. Returning Customer Data with gtag.mp4 (9.73 MB)

📄 40. Enrich your insights with Conversions with Cart Data.mp4 (15.46 MB)

📄 41. [Email template] Developer instructions for Conversions with Cart Data implementation (GTM).docx (767.74 KB)

📄 41. 🛠 How to implement Conversions with Cart Data with GTM (web).mp4 (26.40 MB)

📄 42. [Email template] Developer instructions for Conversions with Cart Data implementation (gtag).docx (767.65 KB)

📄 42. 🛠 How to implement Conversions with Cart Data with gtag.mp4 (14.07 MB)

📄 43. Enrich your data with Custom Variables.mp4 (17.27 MB)

📄 44. [Email template] Developer instructions for Custom Variables implementation (gtag).docx (515.07 KB)

📄 44. 🛠 How to setup Custom Variables with gtag.mp4 (18.60 MB)

📄 45. PPC Mastery – OCT – EC4L – Custom Variables – Import Template.xlsx (31.78 KB)

📄 45. PPC Mastery – OCT – GCLID – Custom Variables – Import Template.xlsx (30.76 KB)

📄 45. [Guide] Custom Variable implementation through Offline Conversions.pdf (1.52 MB)

📄 45. 🛠 How to setup Custom Variables with OCT.mp4 (19.09 MB)

📄 46. How to avoid duplicate conversions.mp4 (16.61 MB)

📄 47. 🛠 How to send over your transaction ID with GTM (web).mp4 (33.37 MB)

📄 48. [Email template] Developer instructions for Transaction ID implementation for E-commerce (gtag).docx (514.48 KB)

📄 48. [Email template] Developer instructions for Transaction ID implementation for Lead Gen (gtag).docx (514.31 KB)

📄 48. 🛠 How to send over your transaction ID with gtag.mp4 (14.47 MB)

📂  7. Module 6 – Correct your dataset

📄 49. Fix bad data with Conversion Adjustments.mp4 (19.75 MB)

📄 50. 🛠 How to implement Conversion Adjustments.mp4 (35.85 MB)

📄 50. 🛠 How to implement Conversion Adjustments.pdf (75.86 KB)

📄 51. Data messed up. Use Data Exclusions.mp4 (5.02 MB)

📄 52. 🛠 How to apply Data Exclusions.mp4 (9.65 MB)

📂  8. [Bonus] Server-Side Tagging Masterclass

📄 54. The importance of Server-Side Tagging.mp4 (29.26 MB)

📄 54. [Checklist] PPC Mastery – Conversion Tracking Mastery – Server-Side Tagging Implementation.pdf (333.84 KB)

📄 55. Where to host your GTM server container.mp4 (16.60 MB)

📄 56. 🛠 How to setup your Taggrs.io container.mp4 (23.15 MB)

📄 57. 🛠 How to create an Enhanced GTM script and bypass ad blockers.mp4 (27.37 MB)

📄 58. 🛠 How to add the server container URL to your sGTM container.mp4 (3.83 MB)

📄 59. 🛠 How to configure your GA4 and GTM Web Container clients.mp4 (16.18 MB)

📄 60. 🛠 How to send data from your GTM Web Container to your GTM Server Container.mp4 (13.96 MB)

📄 61. 🛠 How to check incoming requests from your GTM Web Container (debugging).mp4 (17.70 MB)

📄 62. 🛠 How to send data from your GTM Server Container to GA4.mp4 (32.86 MB)

📄 63. 🛠 How to create Google Ads conversion tags in your GTM Server Container.mp4 (33.11 MB)

📄 64. 🛠 How Google’s Consent Mode works with your GTM Server Container Tags.mp4 (41.97 MB)

📄 65. 🛠 Measure the uplift of Server-Side Tagging (v.s. Client-Side Tagging).mp4 (17.45 MB)

📄 66. 🛠 How to configure your Google Ads Dynamic Remarketing tag in your GTM Server Container.mp4 (54.96 MB)

📄 67. Example of an E-commerce Server-Side Tagging implementation.mp4 (26.78 MB)

📂  9. [Bonus] Live Advanced Conversion Tracking Mastery Workshop

📄 68. Recordings- Advanced Conversion Tracking Mastery Workshop 08-02-2024.mp4 (506.66 MB)

📂  Google Ads Masterclass (2024)

📂  1. [2024 – MAY] Recordings

📄 1. Recordings – Kickoff (Onboarding Call).mp4 (90.98 MB)

📄 2. Recordings – Workshop 1 – Advanced Conversion Tracking & Data.mp4 (454.22 MB)

📄 3. Recordings – Workshop 2 – Advanced Modern-Day Search.mp4 (455.13 MB)

📄 4. Recordings – Workshop 3 – The Google Ads E-commerce Success Formula.mp4 (441.32 MB)

📄 5. Recordings – Workshop 4 – Advanced Experiments.mp4 (390.31 MB)

📄 6. Recordings – Workshop 5 – The Future of PPC + Extended Q&A.mp4 (348.97 MB)

📂  10. [2023 – MAY] Workshop 1 Advanced Data & Conversion Tracking

📄 34. Recordings workshop 1- Advanced Data & Conversion Tracking.mp4 (421.99 MB)

📄 35. 1. Enhanced Conversions implementation resources.pdf (71.66 KB)

📄 35. Conversions implementation email template.docx (6.93 KB)

📄 35. Enhanced Conversions implementation email template.pdf (4.00 MB)

📄 35. Enhanced Conversions implementation guide (GTM).pdf (70.82 KB)

📄 36. 2. Consent Mode implementation resources.pdf (64.31 KB)

📄 36. Consent Mode implementation guide (GTM).pdf (5.89 MB)

📄 37. 3. New Customer Data implementation resources.pdf (73.77 KB)

📄 37. New Customer Data implementation email template.docx (6.90 KB)

📄 37. New Customer Data implementation guide (GTM).pdf (4.00 MB)

📄 38. 4. POAS implementation resources.pdf (76.25 KB)

📄 39. 5. Conversion Adjustment implementation resources.pdf (64.60 KB)

📄 39. Conversion Value Adjustments.pdf (368.04 KB)

📄 40. 6. Offline Conversion Tracking (GCLID) implementation resources.pdf (66.16 KB)

📄 40. Offline Conversion Tracking implementation guide (GCLID).pdf (619.16 KB)

📄 41. 7. Offline Conversions – Enhanced Conversion for Leads implementation resources.pdf (68.12 KB)

📄 41. Enhanced Conversions for Leads implementation guide (GTM).pdf (803.94 KB)

📄 42.  Custom Variable implementation guide (Offline Conversion Tracking).pdf (695.84 KB)

📄 42. 3.pdf (3.64 MB)

📄 42. 4.pdf (1.52 MB)

📄 42. 8. Custom Variables implementation resources.pdf (78.85 KB)

📄 42. Custom Variable implementation guide (gtag).docx (7.26 KB)

📄 43. 9. Conversions with Cart Data (Beta).pdf (64.85 KB)

📄 43.1.docx (389.26 KB)

📄 43.2 .docx (405.87 KB)

📄 43.3 .docx (646.62 KB)

📄 43.4 .pdf (356.74 KB)

📄 43.5 .pdf (873.35 KB)

📄 44. 10. Measurement Maturity Frameworks.pdf (221.37 KB)

📄 44.1 .pdf (1.64 MB)

📄 44.2 .pdf (1.71 MB)

📂  11. [2023 – MAY] Workshop 2 Advanced Performance Max

📄 45. Recordings workshop 2- Advanced Performance Max Strategies.mp4 (446.57 MB)

📄 46. ChatGPT prompts to create pMax assets 100X faster.mp4 (49.40 MB)

📄 47. Implementation guide- how to set up Branded Standard Shopping campaigns.mp4 (36.31 MB)

📄 48. Implementation guide- how to set up and manage Upper Funnel Performance Max campaigns.mp4 (31.59 MB)

📄 49. Implementation guide  how to add negative keyword lists to Performance Max campaigns.pdf (125.98 KB)

📄 50. Implementation guide- Performance Based Bucketing.mp4 (43.34 MB)

📄 51. .pdf (1.12 MB)

📄 51. Implementation guide how to create Feed-only asset groups.pdf (65.52 KB)

📄 52.Scripts for Performance Max campaigns.pdf (151.15 KB)

📄 53. .pdf (588.43 KB)

📄 53. How to exclude placements from Performance Max campaigns.pdf (65.37 KB)

📄 54. Overview of all Performance Max assets.pdf (63.40 KB)

📄 55. Links to ProductHero (CSS + Labelizer).pdf (130.19 KB)

📄 56. Product feed columns template.pdf (60.12 KB)

📄 57. YouTube kids channels exclusion list.pdf (63.08 KB)

📄 58. Performance Max Ads Swipe File.pdf (67.68 KB)

📂  12. [2023 – MAY] Workshop 3 RSA Testing + Advanced, Impactful Experiments

📄 59. Recordings workshop 3- RSA Testing + Advanced, Impactful Experiments.mp4 (430.70 MB)

📄 60. ChatGPT prompts to write converting Responsive Search Ads.mp4 (27.57 MB)

📄 61. RSA template.pdf (184.41 KB)

📄 62. RSA ad copy templates.mp4 (12.07 MB)

📄 62. RSA ad copy templates.pdf (68.37 KB)

📄 63. Experiment template.mp4 (4.64 MB)

📄 63. Experiment template.pdf (70.99 KB)

📄 64. How to set up experiments and ad variations.mp4 (13.02 MB)

📄 65. Up your ad testing game with Adalysis.pdf (63.39 KB)

📄 66. 4.pdf (1.84 MB)

📄 66. Landing page examples.pdf (67.07 KB)

📄 66.1.jpeg (36.71 KB)

📄 66.2.png (119.69 KB)

📄 66.3.jpeg (28.53 KB)

📄 67. How to use Ad Customizers (case).mp4 (55.02 MB)

📄 67. PPC Mastery – Offer RSA Customizers – NL.xlsx (123.21 KB)

📂  13. [2023 – MAY] Workshop 4 The Future of PPC + Extended Q&A

📄 68. Recordings workshop 4- The Future of PPC + Extended Q&A.mp4 (423.36 MB)

📂  14. [2023 – MAY] Bonus extra Q&A

📄 69. Google Ads Masterclass (2024) – The PPC Hub.mp4 (187.66 MB)

📂  2. 2024 – JANUARY] Other resources

📄 7. All slide decks.pdf (44.66 KB)

📂  3. [2024 – JANUARY] – Onboarding week

📄 9. Recordings – Kickoff (Onboarding Call).mp4 (105.47 MB)

📂  4. [2024 – JANUARY] Workshop 1 resources

📄 10. Recordings – Workshop 1 – Advanced Conversion Tracking & Data.mp4 (382.73 MB)

📂  5. [2024 – JANUARY] Workshop 2 resources

📄 11. Recordings – Workshop 2 – Advanced Modern-Day Search.mp4 (455.70 MB)

📄 12. ChatGPT prompts to write converting Responsive Search Ads in seconds.pdf (1.47 MB)

📄 13. PPC Mastery – GAM – Ultimate RSA Template.xlsx (46.22 KB)

📄 13. Ultimate RSA template for maximum relevance, diversity, CTR, and CVR.mp4 (21.37 MB)

📄 14. PPC Mastery – GAM – Google Ads Ad Copy Ideas.xlsx (526.90 KB)

📄 14. RSA ad copy ideas.mp4 (10.96 MB)

📄 15. Experiment template.mp4 (6.27 MB)

📄 15. PPC Mastery – GAM – Experiment Template (Google Docs).docx (661.17 KB)

📄 15. PPC Mastery – GAM – Experiment Template (Google Sheets).xlsx (45.36 KB)

📄 16. Case study- scale and save time with Ad Customizers.mp4 (55.02 MB)

📄 16. PPC Mastery – Offer RSA Customizers – NL.xlsx (123.21 KB)

📄 17. Up your ad testing game with Adalysis.pdf (63.44 KB)

📂  6. [2024 – JANUARY] Workshop 3 resources

📄 18. Recordings – Workshop 3 – The Google Ads E-commerce Success Formula.mp4 (430.94 MB)

📄 19. Feed Optimization Checklist optimize your product feed, boost Shopping performance.pdf (179.66 KB)

📄 20. How to implement our Feed Scoring Model..mp4 (94.76 MB)

📄 21. Performance-Based Bucketing- advanced campaign structure for pMax & Standard Shopping.mp4 (59.76 MB)

📄 22. Performance-Based Bucketing- how to use custom labels for extra buckets in Google Ads..mp4 (23.73 MB)

📄 23. Performance-Based Bucketing- how to create additional segments in ProductHero..mp4 (15.65 MB)

📄 24. How to create feed-based Search campaigns with Channable..mp4 (125.58 MB)

📄 25. How to create feed-based Dynamic Search Ads (DSAs) campaigns with Channable..mp4 (31.35 MB)

📄 26. How to create a (Dynamic) Page Feed for more control with Dynamic Search Ads..mp4 (35.49 MB)

📂  7. [2024 – JANUARY] Workshop 4 resources

📄 27. Recordings – Workshop 4 – Advanced Experiments.mp4 (405.22 MB)

📄 28. Optimize your landing pages (examples + videos).pdf (114.30 KB)

📄 29. How to set up Experiments and Ad Variations.mp4 (15.55 MB)

📄 30. Value-Based Bidding Calculator.pdf (65.06 KB)

📂  8. [2024 – JANUARY] Workshop 5 resources

📄 31. Recordings – Workshop 5 – The Future of PPC.mp4 (385.78 MB)

📄 32. Resources to learn about CRO.pdf (104.32 KB)

📂  9. [2023 – MAY] Important note about January-March Masterclass resources

📄 33. January-March Masterclass students Links to your content.pdf (127.22 KB)

📂  Performance Max Mastery

📄 Upload by coursesbetter.com.html (271.79 KB)

📂  1 Start here

📄 1. Welcome! What to expect from this course.mp4 (25.49 MB)

📄 2. PPC Mastery – Performance Max Mastery v2 – slides .pdf (15.98 MB)

📄 Upload by coursesbetter.com.html (271.79 KB)

📂  2 Fix your fundamentals

📄 3. Fix your fundamentals.mp4 (45.72 MB)

📂  3 Understand how Performance Max works

📄 4. Performance Max 101.mp4 (53.04 MB)

📂  4 Choose the right strategy for your case

📄 5. Different ways to run pMax campaigns.mp4 (28.69 MB)

📂  5 Feed the algorithm with high-quality, relevant data

📄 10. 🛠 How to set up audience signals & search themes.mp4 (14.18 MB)

📄 6. Understand automation and Google’s algorithm.mp4 (22.01 MB)

📄 7. Conversion tracking best practices.mp4 (27.49 MB)

📄 8. The importance of your remarketing parameters.pdf (211.28 KB)

📄 9. Audience signal best practices.mp4 (17.72 MB)

📂  6 Build a strong campaign structure

📄 11. Campaign structure best practices.mp4 (35.32 MB)

📄 12. Should you exclude brand from Performance Max.mp4 (33.51 MB)

📄 13. How to analyze branded vs. non-branded pMax data.pdf (112.84 KB)

📄 14. 🛠 How to exclude brand from Performance Max (Brand Exclusions).mp4 (6.46 MB)

📄 15. Ecom- basic campaign structure (Base Layer + Building Blocks).mp4 (51.74 MB)

📄 16. Ecom- advanced campaign structure (Performance-Based Bucketing).mp4 (59.76 MB)

📄 17. Ecom- the importance of Branded Shopping campaigns.mp4 (29.80 MB)

📄 18. Lead Gen- differences between B2C and B2B.mp4 (22.77 MB)

📄 19. Lead Gen- basic campaign structure.mp4 (17.27 MB)

📄 20. Lead Gen- advanced campaign structure (Fire & Ice).mp4 (35.98 MB)

📄 21. 🛠 How to launch a Performance Max campaign [checklist].mp4 (29.69 MB)

📄 21. 🛠 How to launch a Performance Max campaign.pdf (106.69 KB)

📄 21.2 Performance Max Mastery – The PPC Hub.mp4 (6.16 MB)

📄 22. 🛠 How to create feed.pdf (45.32 KB)

📂  7 Use optimized assets

📄 24. Overview of Performance Max assets.pdf (199.84 KB)

📄 25. Extra resources.pdf (74.99 KB)

📄 25. Why you need to invest in your own assets.mp4 (11.76 MB)

📄 25.1 Why you need to invest in your own assets.mp4 (9.55 MB)

📄 25.2 Why you need to invest in your own assets.mp4 (9.60 MB)

📄 25.3 Why you need to invest in your own assets.mp4 (2.53 MB)

📄 26. Create ads with the Rapid Ad Creation Loop.mp4 (41.40 MB)

📄 27. Video asset best practices.mp4 (68.69 MB)

📄 28. Image asset best practices.mp4 (17.87 MB)

📄 29. Ad copy asset best practices.mp4 (10.37 MB)

📄 30. Ecom- product feed best practices.mp4 (22.21 MB)

📄 31. Don’t forget about Extensions.mp4 (2.40 MB)

📄 32. [Bonus] ChatGPT prompt database.pdf (107.27 KB)

📄 33. [Bonus] Performance Max asset inspiration swipe file.pdf (74.10 KB)

📂  8 Unlock insights and optimize like a pro

📄 34. How to optimize despite limited insights.mp4 (7.27 MB)

📄 35. How to see Performance Max spend allocation between placements.mp4 (13.75 MB)

📄 36. Unlock product performance insights with a script.mp4 (5.48 MB)

📄 37. Unlock search term insights with a script.pdf (672.08 KB)

📄 38. How to leverage the insights tab.mp4 (9.31 MB)

📄 39. 🛠 How to run Performance Max Experiments.mp4 (8.73 MB)

📄 40. Offer optimization.mp4 (11.07 MB)

📄 41. Final URL Expansion and page feeds.mp4 (26.98 MB)

📄 42. How to turn Final URL Expansion on and off.mp4 (2.20 MB)

📄 42. 🛠 How to turn Final URL Expansion on and off.mp4 (2.20 MB)

📄 43. ppc mastery – performance max mastery – page feed template.xlsx (4.95 KB)

📄 43. 🛠 How to set up Performance Max page feeds.mp4 (21.05 MB)

📄 44. Asset optimization.mp4 (11.62 MB)

📄 45. Ecom- product feed optimization.mp4 (50.21 MB)

📄 45. PPCMASTERY.COM – Product Feed Template.xlsx (113.79 KB)

📄 46. Audience signal optimization.mp4 (14.48 MB)

📄 47. Campaign structure optimization.mp4 (14.07 MB)

📄 48. Exclude keywords, placements & topics.mp4 (13.59 MB)

📄 48. Exclude keywords, placements & topics.pdf (72.23 KB)

📄 49. Add keywords to Search.mp4 (4.90 MB)

📄 50. Bid & budget optimization.mp4 (52.06 MB)

📄 51. Value rules optimization.mp4 (5.46 MB)

📄 52. New Customer Acquisition Goals.mp4 (15.62 MB)

📄 53. Ecom get a 20% discount on Google Shopping clicks (EU).pdf (347.63 KB)

📂  Final notes

📂  Intermission stop here

📄 23. A few quick notes before you continue.mp4 (4.44 MB)

📂  Other

📄 55. Overview of Performance Max updates.pdf (169.57 KB)

📄 56. [Case study]- How we fixed a broken pMax campaign.mp4 (18.57 MB)

📄 57. [Case study]- How we successfully use Performance Max for Lead Gen.mp4 (22.29 MB)

📂  Search Mastery

📄 Upload by coursesbetter.com.html (271.79 KB)

📂  Module 1 – Keyword Research

📄 10. ⚒️ Steal keyword ideas from your competitors.mp4 (37.17 MB)

📄 11. Step 2. Create- Expand your keyword list with long-tail keywords by using tools.mp4 (21.32 MB)

📄 12. ⚒️ How to use Google Ads’ Keyword Planner.mp4 (30.00 MB)

📄 13. ⚒️ How to use Keywordtool.io.mp4 (33.20 MB)

📄 14. ⚒️ How to use Semrush.mp4 (28.28 MB)

📄 15. ⚒️ How to extract realistic keyword metrics from Google Ads’ Keyword Planner.mp4 (44.35 MB)

📄 16. Step 3. Categorize- Keyword clustering and mapping.mp4 (74.76 MB)

📄 2. Introduction to keyword research.mp4 (2.12 MB)

📄 3. The importance of keyword research.mp4 (20.20 MB)

📄 4. PPC Mastery Keyword Intent Cheatsheet.pdf (1.12 MB)

📄 4. Things to keep in mind before you start.mp4 (41.48 MB)

📄 5. Overview of the keyword research process.mp4 (13.68 MB)

📄 5. PPC Mastery – Keyword Success Framework (6C’s).pdf (1023.43 KB)

📄 6. Step 1. Contextualize- Topic discovery and brainstorming.mp4 (21.06 MB)

📄 6. [Template] PPC Mastery – Search Mastery – Keyword Research Template [Example_ E-commerce].xlsx (38.72 KB)

📄 6. [Template] PPC Mastery – Search Mastery – Keyword Research Template [Example_ Lead Gen & SaaS].xlsx (38.05 KB)

📄 7. ⚒️ Use Google’s Keyword Planner for additional input.mp4 (31.37 MB)

📄 8. [Prompt] PPC Mastery – Search Mastery – Leverage ChatGPT for extracting seed keywords from competitor’s campaigns and website URLs.docx (309.98 KB)

📄 8. [Prompt] PPC Mastery – Search Mastery – Leverage ChatGPT for new seed keyword ideas.docx (310.79 KB)

📄 8. ⚒️ Come up with new keyword ideas through ChatGPT.mp4 (31.07 MB)

📄 9. ⚒️ Generate new ideas based on your search term report data.mp4 (4.36 MB)

📄 Upload by coursesbetter.com.html (271.79 KB)

📂  Module 2 – Keyword targeting

📄 17. Introduction to keyword targeting.mp4 (3.82 MB)

📄 18. Keyword match types.mp4 (32.66 MB)

📄 18. PPC Mastery – Keyword Match Type Cheatsheet.pdf (894.54 KB)

📄 19. How Google Ads keyword matching works.mp4 (17.67 MB)

📄 20. What has worked in the past doesn’t work anymore.mp4 (39.90 MB)

📄 21. Modern-day search.mp4 (100.17 MB)

📄 21.Alligning match types to bidding strategies.pdf (678.90 KB)

📄 22. How to determine your (initial) keyword set.mp4 (37.44 MB)

📄 23.⚒️ Keyword selection thought process example.mp4 (44.18 MB)

📄 24. Negative keyword best practices.mp4 (46.49 MB)

📄 24. PPC Mastery – Negative keyword match types.pdf (916.64 KB)

📄 25. ⚒️ How to use negative keyword lists.mp4 (14.53 MB)

📂  Module 3 – Dynamic targeting

📄 26. Introduction to Dynamic Targeting.mp4 (4.71 MB)

📄 27. About Dynamic Targeting & Dynamic Search Ads (DSA).mp4 (30.46 MB)

📄 28. How Dynamic Ad Targets work.mp4 (37.17 MB)

📄 29. PPC Mastery – Search Mastery – Page Feed template.xlsx (5.06 KB)

📄 29. ⚒️ How to create and upload Page Feeds using a CSV import file.mp4 (22.60 MB)

📄 30. ⚒️ How to create and upload Page Feeds using Feed Management Tools.mp4 (28.10 MB)

📄 31. Exclude irrelevant dynamic ad targets upfront.mp4 (15.71 MB)

📄 32. ⚒️ How to scrape your website using ScreamingFrog.mp4 (12.84 MB)

📄 33. Where to implement DSA in your campaign structure.mp4 (14.37 MB)

📂  Module 4 – Campaign structure

📄 34. Introduction to campaign structure.mp4 (3.79 MB)

📄 35. What has worked in the past doesn’t work anymore.mp4 (69.34 MB)

📄 36. Search campaign structure best practices.mp4 (41.90 MB)

📄 37. Search campaign structure examples.mp4 (22.93 MB)

📄 38. Ad group structure best practices.mp4 (41.47 MB)

📄 39. Ad group structure examples.mp4 (50.92 MB)

📄 40. Step 4. Construct- Constructing your Search campaigns.mp4 (99.79 MB)

📄 40. [Template] PPC Mastery – Search Mastery – Keyword Research Template [Example_ E-commerce].xlsx (38.72 KB)

📄 40. [Template] PPC Mastery – Search Mastery – Responsive Search Ads Editor Template [Example_ Lead Gen & SaaS] (1).xlsx (20.30 KB)

📄 40. [Template] PPC Mastery – Search Mastery – Responsive Search Ads Editor Template [Example_ Lead Gen & SaaS].xlsx (20.30 KB)

📄 41. ⚒️ Creating your new Search campaigns in the Google Ads Editor.mp4 (91.72 MB)

📄 42. ⚒️ Configuring your campaign settings.mp4 (57.00 MB)

📄 43. [Checklist] PPC Mastery – Search Mastery – Search Campaign Launch Checklist (PM-friendly).xlsx (55.92 KB)

📄 43. [Checklist] PPC Mastery – Search Mastery – Search Campaign Launch Checklist.docx (1.78 MB)

📄 43. ⚒️ Search Campaign Launch Checklist.mp4 (10.07 MB)

📂  Module 5 – Creatives

📄 44. Creatives- Writing headlines that drive action.mp4 (114.97 MB)

📄 45. Creatives- Expanding headlines with powerful descriptions.mp4 (43.72 MB)

📄 46. [Template] PPC Mastery – Creative Excellence Framework [HeadshotPro example].pdf (285.98 KB)

📄 46. [Template] PPC Mastery – Creative Excellence Framework.docx (1.56 MB)

📄 46. [Template] PPC Mastery – Prompt for creating effective headlines & descriptions [HeadshotPro example].pdf (1.05 MB)

📄 46. [Template] PPC Mastery – Prompt for creating effective headlines & descriptions.pdf (261.18 KB)

📄 46. 🔢 Template- Use our LLM prompt template to write compelling headlines & descriptions.mp4 (19.92 MB)

📄 47. 🤖 GPT- Use our Creative Excellence Assistant to write compelling headlines & descriptions.mp4 (23.29 MB)

📂  Start here

📄 1. What to expect from this course.mp4 (7.99 MB)

📂  Shopping Mastery

📂  Module 1 – Introduction

📄 3. Introduction.mp4 (1.49 MB)

📄 4. What is Google Shopping.mp4 (36.03 MB)

📄 5. Google Shopping requirements.mp4 (34.10 MB)

📄 6. Google Shopping ranking factors.mp4 (44.95 MB)

📄 8.  Resources.pdf (3.00 MB)

📄 Upload by coursesbetter.com.html (271.79 KB)

📂  Module 2.1 – Product feed configuration

📄 10. What is a product feed.mp4 (25.61 MB)

📄 11. The importance of an optimized product feed.mp4 (21.49 MB)

📄 12. Different ways to create your product feed.mp4 (37.14 MB)

📄 13. How to extract product data from your webshop (WooCommerce, Shopify, Magento 2).mp4 (40.70 MB)

📄 14. Reasons you want to use a Feed Management Tool to configure your feed.mp4 (28.92 MB)

📄 15. Reasons not to use a Feed Management Tool to configure your feed.mp4 (20.86 MB)

📄 16. Shopping Feed Blueprint.mp4 (14.37 MB)

📄 17. 🛠️ Channable- From product to PLA.mp4 (44.20 MB)

📄 18. 🛠️ Channable- How to import your WooCommerce products.mp4 (12.40 MB)

📄 19. 🛠️ Channable- How to import your Shopify products.mp4 (17.16 MB)

📄 20. 🛠️ Channable- How to import your Magento 2 products.mp4 (12.62 MB)

📄 21. Channable- Rules fundamentals (+frequently used rules).mp4 (59.83 MB)

📄 22. 🛠️ Channable- How to create an export feed and use rules to optimize your attributes (Example).mp4 (222.56 MB)

📄 23. 🛠️ Bonus- How to set up your WooCommerce XML product feed without using Feed Management Tools.mp4 (56.24 MB)

📄 24. 🛠️ Bonus- How to set up your Shopify XML product feed without using Feed Management Tools.mp4 (50.38 MB)

📄 25. 🛠️ Bonus- How to set up your Magento 2 XML product feed without using Feed Management Tools.mp4 (49.40 MB)

📄 26. 🛠️ Bonus- How to optimize your title and description line (+ other attributes) using AI.mp4 (26.57 MB)

📄 28. PPC Mastery – Shopping Mastery – Module 2_ Product feed configuration.pdf (23.93 MB)

📄 28. 📓 Resources.pdf (151.83 KB)

📄 9. Introduction.mp4 (9.23 MB)

📂  Module 2.2 – Product feed attributes

📄 29. Introduction.mp4 (7.64 MB)

📄 30. Category- Product identifiers.mp4 (2.70 MB)

📄 31. 🟢 Attribute- ID [id].mp4 (8.14 MB)

📄 32. 🟡 Attribute- GTIN [gtin].mp4 (20.64 MB)

📄 33. 🟡 Attribute- MPN [mpn].mp4 (12.59 MB)

📄 34. 🟡 Attribute- Identifier exists [identifier_exists].mp4 (12.06 MB)

📄 35. Category- Essential product data.mp4 (2.35 MB)

📄 36. 🟡 Attribute- Brand [brand].mp4 (7.82 MB)

📄 37. 🟢 Attribute- Title

.mp4 (28.30 MB)

📄 38. 🟢 Attribute- Description [description].mp4 (34.84 MB)

📄 39. 🟢 Attribute- Link [link].mp4 (8.15 MB)

📄 40. ⚪ Attribute- Mobile link [mobile_link].mp4 (5.02 MB)

📄 41. Category- Images.mp4 (2.33 MB)

📄 42. 🟢 Attribute- Image link [image_link].mp4 (50.36 MB)

📄 43. 🔵 Attribute- Additional image link [additional_image_link].mp4 (10.65 MB)

📄 44. 🔵 Attribute- Lifestyle image link [lifestyle_image_link].mp4 (18.06 MB)

📄 45. ⚪ Attribute- 3D model link [virtual_model_link].mp4 (15.42 MB)

📄 46. Category- Pricing & costs.mp4 (3.71 MB)

📄 47. 🟢 Attribute- Price [price].mp4 (34.73 MB)

📄 48. 🟡 Attribute- Sale price [sale_price].mp4 (17.92 MB)

📄 49. ⚪ Attribute- Sale price effective date [sale_price_effective_date].mp4 (11.01 MB)

📄 50. 🟡 Attribute- Unit pricing measure [unit_pricing_measure] & Unit pricing base measure [unit_pricing_base_measure].mp4 (38.36 MB)

📄 51. 🟡 Attribute- Installment [installment].mp4 (15.64 MB)

📄 52. 🟡 Attribute- Subscription cost [subscription_cost].mp4 (25.65 MB)

📄 53. 🔵 Attribute- Cost of goods sold [cost_of_goods_sold].mp4 (8.59 MB)

📄 54. Category- Availability.mp4 (1.18 MB)

📄 55. 🟢 Attribute- Availability [availability].mp4 (22.27 MB)

📄 56. 🟡 Attribute- Availability date [availability_date].mp4 (7.50 MB)

📄 57. ⚪ Attribute- Expiration date [expiration_date].mp4 (4.62 MB)

📄 58. Category- Categorization.mp4 (1.30 MB)

📄 59. ⚪ Attribute- Google product category [google_product_category].mp4 (16.37 MB)

📄 60. 🔵 Attribute- Product type [product_type].mp4 (24.00 MB)

📄 61. ⚪ Attribute- Custom label 0-4 [custom_label_0-4].mp4 (20.99 MB)

📄 62. Category- Additional product data.mp4 (1.57 MB)

📄 63. 🔵 Attribute- Short title [short_title].mp4 (9.36 MB)

📄 64. 🟡 Attribute- Item group ID [item_group_id].mp4 (15.94 MB)

📄 65. 🟡 Attribute- Age group [age_group].mp4 (11.09 MB)

📄 66. 🟡 Attribute- Gender [gender].mp4 (6.86 MB)

📄 67. 🟡 Attribute- Color [color].mp4 (18.63 MB)

📄 68. 🟡 Attribute- Material [material].mp4 (15.11 MB)

📄 69. 🟡 Attribute- Pattern [pattern].mp4 (8.46 MB)

📄 70. 🟡 Attribute- Size [size].mp4 (24.84 MB)

📄 71. 🟡 Attribute- Size system [size_system].mp4 (9.97 MB)

📄 72. 🟡 Attribute- Size type [size_type].mp4 (7.78 MB)

📄 73. 🟡 Attribute- Condition [condition].mp4 (10.28 MB)

📄 74. 🟡 Attribute- Adult [adult].mp4 (8.76 MB)

📄 75. 🟡 Attribute- Multipack [multipack].mp4 (11.94 MB)

📄 76. 🟡 Attribute- Bundle [is_bundle].mp4 (11.14 MB)

📄 77. 🟡 Attribute- Certification [certification].mp4 (22.25 MB)

📄 78. 🟡 Attribute- Energy efficiency class [energy_efficiency_class] & [min_energy_efficiency_class] & [max_energy_efficiency].mp4 (18.98 MB)

📄 79. 🟡 Attribute- Product dimensions [product_length] & [product_width] & [product_height] & [product_weight].mp4 (12.48 MB)

📄 80. 🔵 Attribute- Product detail [product_detail].mp4 (38.89 MB)

📄 81. 🔵 Attribute- Product highlight [product_highlight].mp4 (29.48 MB)

📄 82. Category- Destinations.mp4 (1.42 MB)

📄 83. ⚪ Attribute- Excluded destination [excluded_destination].mp4 (14.56 MB)

📄 84. ⚪ Attribute- Included destination [included_destination].mp4 (5.70 MB)

📄 85. ⚪ Attribute- Excluded countries for Shopping ads [shopping_ads_excluded_country].mp4 (5.41 MB)

📄 86. ⚪ Attribute- Pause [pause].mp4 (10.78 MB)

📄 87. Category- Shipping.mp4 (4.01 MB)

📄 88. 🟡 Attribute- Shipping [shipping].mp4 (57.85 MB)

📄 89. ⚪ Attribute- Shipping label [shipping_label].mp4 (6.68 MB)

📄 90. 🟡 Attribute- Shipping weight [shipping_weight].mp4 (5.33 MB)

📄 91. 🟡 Attribute- Shipping dimensions [shipping_length] & [shipping_width] & [shipping_height].mp4 (6.55 MB)

📄 92. ⚪ Attribute- Ships from country [ships_from_country].mp4 (5.95 MB)

📄 93. ⚪ Attribute- Transit time label [transit_time_label].mp4 (16.10 MB)

📄 94. Category- Tax.mp4 (1.12 MB)

📄 95. 🟡 Attribute- Tax [tax].mp4 (23.24 MB)

📄 96. ⚪ Attribute- Tax category [tax_category].mp4 (6.22 MB)

📄 97. PPC Mastery – Shopping Mastery – Module 2_ Product feed configuration.pdf (23.93 MB)

📄 97. 📓 Resources.pdf (158.44 KB)

📂  Module 3 – Google Merchant Center Next

📄 100. 🛠️ How to sign up for Google Merchant Center.mp4 (5.70 MB)

📄 101. [Checklist] PPC Mastery – Shopping Mastery – Google Merchant Center Configuration Checklist (PM-friendly).xlsx (48.52 KB)

📄 101. 📄 Checklist- Google Merchant Center setup.mp4 (7.80 MB)

📄 102. 🛠️ How to configure your business information & claim your website URL.mp4 (20.73 MB)

📄 103. 🛠️ How to add your business logos and colors for your Product Listing Ads.mp4 (12.31 MB)

📄 104. 🛠️ How to link Google Merchant Center with Google Ads.mp4 (9.59 MB)

📄 105. 🛠️ How to link Google Merchant Center with Google Analytics 4 (GA4).mp4 (6.08 MB)

📄 106. 🛠️ How to add your Shipping Services to your Google Merchant Center account.mp4 (44.40 MB)

📄 107. 🛠️ How to add your Return Policy to your Google Merchant Center account.mp4 (35.49 MB)

📄 108. 🛠️ Enable up Conversion Annotations in your Google Merchant Center account.mp4 (12.57 MB)

📄 109. 🛠️ How to add and synchronize your products with a link to your file (XML-CSV-etc).mp4 (35.16 MB)

📄 110. Google Merchant Center feed – Products source.xlsx (14.68 KB)

📄 110. PPC Mastery – Demo Product Feed – Google Sheets.xlsx (53.28 KB)

📄 110. 🛠️ How to add and synchronize your products with a Google Sheet template.mp4 (28.75 MB)

📄 111. 🛠️ How to add and synchronize your products with a direct integration.mp4 (21.87 MB)

📄 112. 🛠️ How to manually add products one by one.mp4 (9.87 MB)

📄 113. 🛠️ How to upload additional product data via Supplemental Feeds.mp4 (33.15 MB)

📄 114. How to use Feed Rules to modify and optimize your product data (without using a Feed Management Tool).mp4 (84.92 MB)

📄 115. Feed Rules vs. Feed Management Tools.mp4 (28.88 MB)

📄 116. Showcase special offers with Google Merchant Center Promotions (and boost your visibility & sales).mp4 (62.50 MB)

📄 117. Make your products stand out with Annotations and Badges (e.g. Price Drops and Sale Prices).mp4 (90.64 MB)

📄 118. Improve your trustability with Store Ratings.mp4 (49.74 MB)

📄 119. Drive more qualified customers to your product pages with Product Ratings.mp4 (44.26 MB)

📄 120. 🛠️ How to fix warnings & disapprovals by using Google Merchant Center’s diagnostics.mp4 (32.69 MB)

📄 121. Bonus- Enable Automatic Improvements & Automated Feeds with structured data markup (Schema.org).mp4 (63.41 MB)

📄 122. Bonus- Use a Comparison Shopping Services (CSS) partner and get a 20% discount on Shopping Ads CPCs (EU-only).mp4 (5.78 MB)

📄 123. 🛠️ Bonus- Prevent unintentional removals of products with the Product Protection setting.mp4 (9.44 MB)

📄 124. 🛠️ Bonus- Send users to your checkout or cart page by adding a checkout link for your products (Free Listings only).mp4 (18.15 MB)

📄 125. 🛠️ Bonus- Boost your Shopping Experience Scorecard ratings to get more clicks on your products.mp4 (30.86 MB)

📄 126. 🛠️ Bonus- Use the Price Competitiveness report to find out how competitors are pricing the same products you sell.mp4 (44.42 MB)

📄 127. 🛠️ Bonus- Set up Automated Discounts to optimize your product prices automatically.mp4 (27.32 MB)

📄 128. 🛠️ Bonus- Explore competitors with similar and highest visibility in your niche through the Competitive Visibility report.mp4 (29.47 MB)

📄 130. PPC Mastery – Shopping Mastery – Module 3 – Google Merchant Center.pdf (14.22 MB)

📄 130. 📓 Resources.pdf (150.87 KB)

📄 98. Introduction.mp4 (4.03 MB)

📄 99. What is Google Merchant Center.mp4 (57.20 MB)

📂  Module 4 – Google Shopping Campaign Structures & Advanced Tactics

📄 131. Introduction.mp4 (4.02 MB)

📄 132. Understanding the hierarchy.mp4 (58.58 MB)

📄 133. 🛠️ How to create a Standard Shopping campaign.mp4 (61.93 MB)

📄 134. 🛠️ How to create a Performance Max (Feed-only) campaign.mp4 (48.99 MB)

📄 135. How to determine your (initial) product targeting.mp4 (39.21 MB)

📄 136. Performance Max vs. Standard Shopping.mp4 (92.48 MB)

📄 137. Performance Max Feed-only vs. Full-asset.mp4 (43.14 MB)

📄 138. Campaign consolidation vs. advanced segmentations.mp4 (32.53 MB)

📄 139. Advanced campaign segmentation ideas.mp4 (207.34 MB)

📄 140. 🛠️ How to create advanced campaign segmentations.mp4 (87.53 MB)

📄 141. Performance-based campaign segmentations.mp4 (109.96 MB)

📄 142. 🛠️ How to create performance-based buckets using the Producthero Labelizer.mp4 (60.32 MB)

📄 143. 🛠️ How to create performance-based buckets using the ProfitMetrics Shopping Booster.mp4 (74.65 MB)

📄 144. 🛠️ How to create performance-based buckets using the Flowboost Labelizer script.mp4 (56.24 MB)

📄 145. Take back control with Query Sculpting and set bids at the query level.mp4 (130.11 MB)

📄 146. 🛠️ How to set up (Performance-Based) Query Sculpting.mp4 (76.41 MB)

📄 147. The importance of excluding Brand & using Branded fall back campaigns.mp4 (45.00 MB)

📄 148. script-exclude-non-branded-terms-in-branded-shopping-campaign-v2.txt (6.96 KB)

📄 148. script-exclude-non-branded-terms-in-branded-shopping-campaign.txt (10.93 KB)

📄 148. 🛠️ How to exclude your Brand and create Branded fall back campaigns [Performance Max].mp4 (58.80 MB)

📄 149. 🛠️ How to exclude your Brand and create Branded fall back campaigns [Standard Shopping].mp4 (17.29 MB)

📄 150. Bonus- Understanding the core benefits of including your webshop sales & product data.mp4 (63.70 MB)

📄 151. Bonus- Create custom Scoring Models for client-specific campaign segmentations.mp4 (36.06 MB)

📄 152. 🛠️ Bonus- How to create a custom Scoring Models using Feed Management Tools.mp4 (94.77 MB)

📄 154. PPC Mastery – Shopping Mastery – Module 4 – Campaign structures and tactics.pdf (17.23 MB)

📄 154. 📓 Resources.pdf (133.20 KB)

📂  Start here

📄 1. What to expect from this course.mp4 (8.41 MB)

📄 2. ❓ Where to ask questions and get answers.pdf (4.06 MB)

📂  Success Path Updates

📄 Upload by coursesbetter.com.html (271.79 KB)

📄 Welcome to the Google Ads Success Path (7 steps to get started).pdf (4.18 MB)

📄 [Preview] This week in the Google Ads Success Path (Bids & Budgets Fundamentals).pdf (4.11 MB)

📄 [Preview] This week in the Google Ads Success Path (Buffer Week Q&A).pdf (3.95 MB)

📄 [Preview] This week in the Google Ads Success Path (Conversion Tracking Fundamentals Q&A).pdf (3.92 MB)

📄 [Preview] This week in the Google Ads Success Path (Conversion Tracking Fundamentals).pdf (3.86 MB)

📄 [Preview] This week in the Google Ads Success Path (Search Fundamentals).pdf (4.15 MB)

📄 [Preview] This week in the Google Ads Success Path (Search Q&A).pdf (3.97 MB)

📄 [Preview] This week in the Google Ads Success Path (pMax & Shopping).pdf (3.99 MB)

📄 [Preview] This week in the Google Ads Success Path (pMax Q&A).pdf (3.92 MB)

📄 [Recap & Recordings] Buffer Week Q&A.mp4 (154.80 MB)

📄 [Recap & Recordings] Conversion Tracking Fundamentals (new module unlocked!).mp4 (132.88 MB)

📄 [Recap & Recordings] Conversion Tracking Q&A.mp4 (158.49 MB)

📄 [Recap & Recordings] Goalsetting Fundamentals (new module unlocked!).mp4 (159.51 MB)

📄 [Recap & Recordings] Kickoff call & next steps.mp4 (210.77 MB)

📄 [Recap & Recordings] Landing Page Fundamentals (new module unlocked!).mp4 (143.11 MB)

📄 [Recap & Recordings] Landing Page Q&A.mp4 (211.39 MB)

📄 [Recap & Recordings] Search Fundamentals (new module unlocked!).mp4 (198.40 MB)

📄 [Recap & Recordings] Search Q&A.mp4 (152.19 MB)

📄 [Recap & Recordings] Success Path Graduation Ceremony.mp4 (182.86 MB)

📂  The Inbound Lead System

📂  Bonus Accelerate Your Growth With Advanced Tactics

📄 41. Activate the Flywheel- Gather & Share Proof.mp4 (20.46 MB)

📄 42. Boost your growth & leads- give away a valuable Lead Magnet.mp4 (34.44 MB)

📄 43. How to scale your content- More — Better — New.mp4 (11.31 MB)

📄 44. Commenting- grow without posting (use the Dream 100).mp4 (19.87 MB)

📄 45. Content hack to instantly show expertise- “How I” vs. “How to”.mp4 (6.46 MB)

📄 46. Scale with referrals.mp4 (6.02 MB)

📂  Module 0 Introduction

📄 1. Why The Inbound Lead System is the best way to grow your freelance business-PPC agency.mp4 (41.46 MB)

📄 2. Share your wins!.mp4 (5.86 MB)

📄 3. Resources.pdf (23.50 KB)

📂  Module 1 Sharpen Your Mindset to Win the Game

📄 4. The 9 Success Principles to win the Game.mp4 (69.67 MB)

📄 5. Selling is service (reframe it as ‘helping’).mp4 (8.06 MB)

📂  Module 2 Define your Dream Client Profile (DCP)

📄 10. Non-English natives- in what language should you post.mp4 (6.55 MB)

📄 6. The 3 Core Client Types.mp4 (17.65 MB)

📄 7. Define your niche- become the #1 solution to a real problem.mp4 (28.59 MB)

📄 8. Create your DCP Database.mp4 (24.19 MB)

📄 9. Attracting Dream Clients vs. other Google Ads Specialists.mp4 (21.67 MB)

📂  Module 3 Set Up Your Funnel to Capture Leads

📄 11. Set up your profile as a landing page to capture leads.mp4 (26.78 MB)

📄 12. Profile pic best practices.mp4 (1.88 MB)

📄 13. Headline best practices.mp4 (10.26 MB)

📄 14. About section best practices.mp4 (7.48 MB)

📄 15. Banner image best practices.mp4 (10.06 MB)

📄 16. Featured section best practices.mp4 (6.82 MB)

📄 17. Link best practices.mp4 (2.84 MB)

📄 18. Use Experience to showcase your work.mp4 (6.65 MB)

📄 19. Add testimonials to your Recommendations.mp4 (6.90 MB)

📂  Module 4 Create Infinite Content Ideas

📄 20. Create your Infinite Ideas Machine- how to never run out of ideas again.mp4 (17.83 MB)

📄 21. The Infinite Ideas Machine 1- create your Content Matrix.mp4 (43.44 MB)

📄 22. The Infinite Ideas Machine 2- create your Inspiration File (Crate Digging).mp4 (25.28 MB)

📄 23. The Infinite Ideas Machine 3- collect Templates & Frameworks.mp4 (12.04 MB)

📄 24. The Infinite Ideas Machine 4- Braindump.mp4 (10.41 MB)

📄 25. The Infinite Ideas Machine 5- repurpose your best content.mp4 (5.34 MB)

📂  Module 5 Create Content That Converts Eyeballs Into Leads

📄 26. The strategy behind posting content.mp4 (18.53 MB)

📄 27. Content types (and when to choose which).mp4 (30.70 MB)

📄 28. The Perfect Content Structure 1- Hook — Value — CTA.mp4 (17.62 MB)

📄 29. The Perfect Content Structure 2- writing Hooks to get attention.mp4 (47.77 MB)

📄 30. The Perfect Content Structure 3- providing Value to help the reader.mp4 (15.46 MB)

📄 31. The Perfect Content Structure 4- Closing with a CTA (CTC) to engage the reader.mp4 (21.47 MB)

📄 32. Simplicity & Formatting- how to stand out in the feed.mp4 (17.78 MB)

📄 33. Edit your content (to make it perform better).mp4 (24.80 MB)

📄 34. How often and at what time should you post (and how to schedule).mp4 (16.57 MB)

📄 35. The 11 biggest mistakes to avoid when creating content.mp4 (23.77 MB)

📄 36. Gather your pre-work and start creating.mp4 (19.52 MB)

📄 37. How to analyze, optimize & repurpose your content.mp4 (36.41 MB)

📂  Module 6 Set Appointments in the DMs

📄 38. How to turn DM chats into Discovery Calls.mp4 (22.45 MB)

📂  Module 7 Help & Close on Discovery Calls

📄 39. Help, don’t sell (and how to close clients on Discovery Calls).mp4 (76.85 MB)

📂  Module 8 Repeat the Process… Forever!

📄 40. Repeat the process… Forever.mp4 (13.01 MB)

 

📂  Recordings

📄 Hot Seat – Bob & Rachel Williams – Recording.mp4 (763.22 MB)

📄 [Recording] Q&A – 02-08-2023 – The PPC Hub.mp4 (1.06 GB)

📄 [Recording] Q&A – 05-07-2023 – The PPC Hub.mp4 (780.85 MB)

📄 [Recording] Q&A – 19-07-2023 – The PPC Hub.mp4 (1.28 GB)

📄 [Recording] Q&A – 20-02-2024 – The PPC Hub.mp4 (880.84 MB)

📄 [Recording] Q&A – 20-09-2023 – The PPC Hub.mp4 (6.13 GB)

📄 [Recording] Q&A – 23-08-2023 – The PPC Hub.mp4 (1.11 GB)

📄 [Recording] Q&A – 28-06-2023 – The PPC Hub.mp4 (940.45 MB)

📄 [Recording] Q&A about Black Friday analysis – 28-11-2023 – The PPC Hub.mp4 (1.14 GB)

📄 [Recording] Q&A about freelancing – 01-11-2023 – The PPC Hub.mp4 (1.39 GB)

📄 ⚡️ The Floor Is Yours (w- Ruben Runneboom & Niklas Buschner) – The PPC Hub.mp4 (196.85 MB)

📄 ⚡️ The Floor Is Yours (w- Violeta Balbae & Rod Russell) – The PPC Hub.mp4 (70.11 MB)

📄 ⚡️ The Floor Is Yours III (w- Bernt Muurling & Wolkan Yagar) – The PPC Hub.mp4 (314.44 MB)

📄 ⚡️ The Floor Is Yours IV w- Niklas Buschner [Lead Gen Scaling Case Study] – The PPC Hub.mp4 (750.89 MB)

📄 ⚡️ The Floor Is Yours IX- ‘How to be 2-3X more profitable with Google Ads by taking back control’ — with Wolkan Yagar – The PPC Hub.mp4 (126.50 MB)

📄 ⚡️ The Floor Is Yours V w- Quint & Lukas [Recruitment automation & performance marketing] – The PPC Hub.mp4 (153.71 MB)

📄 ⚡️ The Floor Is Yours VI- Ramial Aqeel’s journey from agency employee to freelance entrepreneur – The PPC Hub.mp4 (224.53 MB)

📄 ⚡️ The Floor Is Yours VIII- Bye YouTube VAC, Hello Demand Gen (With Thomas Eccel & Peter Brouwer) – The PPC Hub.mp4 (145.91 MB)

📄 ⭐️ Interview- Kirk Williams (lessons from growing & managing his micro-agency) – The PPC Hub.mp4 (1.74 GB)

📄 🎁 Advanced Google Ads Tracking Solutions – SST & More (guest workshop with Niels Olivier from TAGGRS) – The PPC Hub.mp4 (878.90 MB)

📄 🎁 Automate & optimize Google Ads campaigns (8 out of 21 must-have scripts) – Guest workshop with Nils Rooijmans – The PPC Hub.mp4 (127.01 MB)

📄 🎁 Guest workshop with Mike Rhodes- ‘Demystifying Performance Max- Enhance Your Campaigns with Pmax Insights & The Whisperer Scripts’ – The PPC Hub.mp4 (489.87 MB)

📄 🎁 Guest workshop- Channable’s success formula for a dynamic ecom setup on Google – The PPC Hub.mp4 (1019.77 MB)

📄 🎁 Guest workshop- Improve ROI With Pagespeed (With Erwin Hofman) – The PPC Hub.mp4 (212.65 MB)

📄 🎁 Guest workshop- Invalid Traffic- The Black Hole of Advertising (w- Leonardo Pizarro from Lunio) – The PPC Hub.mp4 (1.24 GB)

📄 🎁 Guest workshop- Mastering Profit & POAS Bidding (w- Frederik Boysen from ProfitMetrics.io) – The PPC Hub.mp4 (1.36 GB)

📄 🎁 Guest workshop- Segmenting pMax for success- the ProductHero Labelizer approach and beyond – The PPC Hub.mp4 (1.73 GB)

📄 🎁 Guest workshop- how to start with CRO (with Ruben de Boer) – The PPC Hub.mp4 (186.78 MB)

📄 🎁 How to fix unprofitable Shopping Ads caused by Google’s algorithm (guest workshop with Frederik Boysen) – The PPC Hub.mp4 (223.75 MB)

📄 💜 The PPC Hub Townhall September 2024 (plans for The PPC Hub 2.0) – The PPC Hub.mp4 (108.04 MB)

📄 🔥 How to get freelance clients via LinkedIn – Jure Fuzul – The PPC Hub.mp4 (1.95 GB)

📄 🔥 Optimization routines, SOPs, frameworks, internal processes – Wolkan Yagar – The PPC Hub.mp4 (4.50 GB)

📄 🔥 Overcoming the challenge of scaling DTC brands – Lowie Verschelden – The PPC Hub.mp4 (547.65 MB)

📄 🔥 Roast My Landing Page (Feedback from Bob) – The PPC Hub.mp4 (169.30 MB)

📄 🔥 Shopping for high SKU counts and low budgets – Adam Lasky – The PPC Hub.mp4 (872.56 MB)

📄 🙋‍♀️ Q&A- Freelance Edition (Pricing, Onboarding, Client Acquisition & More) – The PPC Hub.mp4 (139.34 MB)

📄 🛍️ The PPC Hub Black Friday Week — Early prep to break records on BFCM – The PPC Hub.mp4 (270.08 MB)

📄 🛍️ The PPC Hub Black Friday Week — Early prep to break records on BFCM – The PPC Hub_2.mp4 (233.20 MB)

📄 🤖 AI Month Kickoff- The 100x Advantage- the surprising 3-step strategy to 100x your value and stay relevant in the Age of AI – The PPC Hub.mp4 (139.66 MB)

📄 🤖 The PPC Hub AI Month workshops (all recordings) – The PPC Hub 1.mp4 (177.18 MB)

📄 🤖 The PPC Hub AI Month workshops (all recordings) – The PPC Hub 2.mp4 (169.36 MB)

📄 🤖 The PPC Hub AI Month workshops (all recordings) – The PPC Hub 3.mp4 (149.78 MB)

📄 🤖 The PPC Hub AI Month workshops (all recordings) – The PPC Hub 4 .mp4 (128.93 MB)

📄 🤖 The PPC Hub AI Week (4 workshops on how to leverage AI with Google Ads) – The PPC Hub.mp4 (502.22 MB)

📄 🧠 How to position yourself as a Google Ads Specialist in 2025 (to thrive and stay ahead) – The PPC Hub.mp4 (144.28 MB)

📄 🧠 How to prevent clients from leaving when results are below expectations (with Wolkan Yagar) – The PPC Hub.mp4 (285.52 MB)

📄 🧠 Workshop- Automate your campaigns with Feed Management Tools & Scripts. – The PPC Hub.mp4 (1005.92 MB)

📄 🧠 Workshop- Enhance Your Data Set With Server-Side Tagging – The PPC Hub.mp4 (1.68 GB)

📄 🧠 Workshop- Google Ads optimization routines. – The PPC Hub.mp4 (946.12 MB)

📄 🧠 Workshop- Google Shopping Ranking Factors – The PPC Hub.mp4 (619.23 MB)

📄 🧠 Workshop- How to Future-Proof Yourself as a Google Ads Specialist and stay relevant in the age of AI – The PPC Hub.mp4 (141.73 MB)

📄 🧠 Workshop- How to combine OCT methods & automate OCT sheets to increase match rates. – The PPC Hub.mp4 (1.08 GB)

📄 🧠 Workshop- Increase CVR without increasing spend- Craft Irresistible Offers – The PPC Hub.mp4 (265.03 MB)

📄 🧠 Workshop- Integrating First-Party Data In Your Product Feed – The PPC Hub.mp4 (276.75 MB)

📄 🧠 Workshop- Make 2024 The Best Year Of Your Life – The PPC Hub.mp4 (775.45 MB)

📄 🧠 Workshop- build your dream life with Life Audits – The PPC Hub.mp4 (169.56 MB)

📄 🧠 Workshop- maximize performance in the Q4 peak season – The PPC Hub.mp4 (1.95 GB)

📄 🫂 Roundtable- How To Communicate And Report Effectively – The PPC Hub.mp4 (1.64 GB)

📄 🫂 Roundtable- How To Find & Retain Clients – The PPC Hub.mp4 (1.10 GB)

📄 🫂 Roundtable- Maximizing Performance With Small Budgets (Thuha Wright, Jelmer van Hoek, Adriaan Dekker, Geert Groot) – The PPC Hub.mp4 (1.73 GB)

📄 🫂 Roundtable- Project Management for PPC (Systems, Tools, Workflows & More) – The PPC Hub.mp4 (467.95 MB)

📄 🫂 Roundtable- how to get great results with limited budgets (w- Geert Groot) – The PPC Hub.mp4 (167.35 MB)

📄 🫂 Roundtable- how to grow and generate leads on LinkedIn (with Adriaan & Thomas) – The PPC Hub.mp4 (331.52 MB)

 

📂  Resources

📂  Custom GPTs

📄 [Ad Copy] Creative Excellence Assistant GPT.mp4 (23.29 MB)

📄 [Ad Copy] Creative Excellence Assistant GPT.pdf (3.83 MB)

📄 [Landing Page] CTA Optimizer GPT.mp4 (4.78 MB)

📄 [Landing Page] CTA Optimizer GPT.pdf (3.80 MB)

📄 [Landing Page] Credibility Booster GPT.mp4 (11.83 MB)

📄 [Landing Page] Credibility Booster GPT.pdf (3.80 MB)

📄 [Landing Page] FOMO Creator GPT.mp4 (5.26 MB)

📄 [Landing Page] FOMO Creator GPT.pdf (3.80 MB)

📄 [Landing Page] Headline Genius GPT.mp4 (23.56 MB)

📄 [Landing Page] Headline Genius GPT.pdf (3.81 MB)

📄 [Landing Page] Landing Page Architect GPT.mp4 (20.67 MB)

📄 [Landing Page] Landing Page Architect GPT.pdf (3.80 MB)

📄 [Landing Page] Landing Page Auditor GPT.pdf (3.82 MB)

📄 [Landing Page] Objection Crusher GPT.mp4 (9.14 MB)

📄 [Landing Page] Objection Crusher GPT.pdf (3.80 MB)

📄 [Landing Page] Social Proof Booster GPT.mp4 (8.03 MB)

📄 [Landing Page] Social Proof Booster GPT.pdf (3.80 MB)

📄 [Landing Page] Value Amplifier GPT.mp4 (16.28 MB)

📄 [Landing Page] Value Amplifier GPT.pdf (3.83 MB)

📄 [Strategic] Irresistible Offer Architect GPT.pdf (3.82 MB)

📂  External Tools

📄 Adalysis (Automation & Testing).pdf (90.77 KB)

📄 AgencyAccess (Access & Onboarding).pdf (120.08 KB)

📄 Balsamiq (Website Wireframing).pdf (69.58 KB)

📄 Channable (Feed Management).pdf (91.64 KB)

📄 Cookiebot (Compliant Cookie Tracking).pdf (65.89 KB)

📄 ProductHero (CSS + Labelizer).pdf (98.87 KB)

📄 ProfitMetrics.io (Track Profit-POAS).pdf (3.76 MB)

📄 TAGGRS (Server-Side Tagging).pdf (3.76 MB)

📄 Third Party Attribution Tools.pdf (95.99 KB)

📄 TrueClicks (Auditing + Monitoring).pdf (92.51 KB)

📄 Unbounce (Landing Page Testing).pdf (94.04 KB)

📂  PPC Mastery Tools

📄 [Calculator] Google Ads Budget Calculator.pdf (3.82 MB)

📄 [Calculator] Google Ads Targets Calculator – Ecommerce.pdf (3.80 MB)

📄 [Calculator] Google Ads Targets Calculator – Lead Generation.pdf (3.80 MB)

📄 [Calculator] Google Ads Targets Calculator – SaaS.pdf (3.77 MB)

📂  Templates & Checklists

📄 Campaign Naming Convention Guide.mp4 (22.45 MB)

📄 Campaign Naming Convention Guide.pdf (96.81 KB)

📄 Custom Column Library.pdf (3.80 MB)

📄 Google Ads Audit Template.pdf (75.68 KB)

📄 Google Ads Control Center Dashboard (Looker Studio).mp4 (287.55 MB)

📄 Google Ads Control Center Dashboard (Looker Studio).pdf (3.84 MB)

📄 Google Ads Feed Audit Template.mp4 (11.94 MB)

📄 Google Ads Feed Audit Template.pdf (63.10 KB)

📄 Google Ads Optimization Blueprint.mp4 (79.25 MB)

📄 Google Ads Optimization Blueprint.pdf (101.63 KB)

📄 Google Ads Targets Calculator.pdf (846.95 KB)

📄 LLM prompt template to write compelling RSAs.mp4 (26.56 MB)

📄 LLM prompt template to write compelling RSAs.pdf (3.79 MB)

📄 PPC Mastery – Control Center Dashboard – Quality Score Subfactor & Trend Checker v2.txt (4.66 KB)

📄 Performance Max Campaign Launch Checklist.pdf (62.19 KB)

📄 Product Feed Blueprint.mp4 (101.11 MB)

📄 Product Feed Blueprint.pdf (100.65 KB)

📄 Search Campaign Launch Checklist.mp4 (30.76 MB)

📄 Search Campaign Launch Checklist.pdf (96.91 KB)

📄 Server-Side Tagging Implementation Checklist..pdf (97.12 KB)

📄 Server-Side Tagging Implementation Checklist.mp4 (26.02 MB)

 

📂  2. Bob Meijer & Miles McNair – The PPC Hub (Up to Dec 2024)

📂  Conversion Tracking Mastery

📂  1. Start here

📄 1. What to expect from this course.mp4 (360.06 MB)

📄 2. Resources & slides.pdf (123.04 KB)

📂  2. Module 1 – Tracking best practices

📄 1. Tracking is a mess and what to do about it.mp4 (140.25 MB)

📄 2. PPC Mastery Measurement Maturity Model- from Rookie to Master.mp4 (72.37 MB)

📄 3. Macro vs micro conversions.mp4 (148.53 MB)

📄 4. Attribution best practices.mp4 (52.48 MB)

📄 5. Attribution reports.mp4 (614.03 MB)

📄 6. The importance of third-party attribution tools-1.mp4 (489.53 MB)

📄 6. The importance of third-party attribution tools.mp4 (210.98 MB)

📄 7. Approach for switching to new conversion goals.mp4 (79.04 MB)

📄 8. Why you should never rely on Google Analytics imported data.mp4 (79.18 MB)

📂  3. Module 2 – Basic conversion tracking with GACT

📄 1. Different GACT implementation techniques (and its pros and cons).mp4 (164.07 MB)

📄 10. 🛠 Conversion action settings best practices.mp4 (555.78 MB)

📄 2. 🛠 How to track form submissions with GTM (web).mp4 (160.58 MB)

📄 3. 🛠 How to track clicks on important elements with GTM (web).mp4 (166.16 MB)

📄 4. 🛠 How to track specific events with GTM (web).mp4 (121.22 MB)

📄 5. 🛠 How to implement GACT with GTM (web) for Ecommerce accounts.mp4 (505.59 MB)

📄 6. 🛠 How to implement GACT for WooCommerce.mp4 (160.33 MB)

📄 7. 🛠 How to implement GACT for Magento.mp4 (146.43 MB)

📄 8. Track incoming phone calls with call tracking software.mp4 (120.85 MB)

📄 9. 🛠 How to configure your account-default and campaign specific goals.mp4 (72.84 MB)

📂  4. Module 3 – Measure more conversions

📄 1. Measure more with Enhanced Conversions.mp4 (95.11 MB)

📄 2. 🛠 How to implement Enhanced Conversions with GTM (web).mp4 (235.20 MB)

📄 3. 🛠 How to implement Enhanced Conversions with gtag.mp4 (145.81 MB)

📄 4. The importance of Server-side Tagging.mp4 (100.26 MB)

📄 5. 🛠 How to implement Server-side Tagging.mp4 (201.45 MB)

📄 6. Fill in the gaps with Consent Mode & Conversion Modelling.mp4 (161.63 MB)

📄 7. 🛠 How to implement Consent Mode with GTM (web).mp4 (275.47 MB)

📄 8. Ecom- measure up to 15% more with ProfitMetrics Conversion Booster.mp4 (100.76 MB)

📂  5. Module 4 – Measure real business results

📄 1. Lead Gen- the benefits of and use cases for Offline Conversion Tracking.mp4 (172.38 MB)

📄 2. SaaS- the benefits of and use cases for Offline Conversion Tracking.mp4 (184.30 MB)

📄 3. Important remarks in regards to Offline Conversion Tracking.mp4 (71.53 MB)

📄 4. Types of Offline Conversion Tracking imports.mp4 (129.82 MB)

📄 5. 🛠 How to implement Offline Conversion Tracking using GCLID.mp4 (562.75 MB)

📄 6. 🛠 How to implement Enhanced Conversions for Leads.mp4 (566.06 MB)

📄 7. 🛠 Hashing first-party data for scheduled uploads.mp4 (94.21 MB)

📄 8. Ecom- Improve your efficiency with profit tracking.mp4 (227.79 MB)

📄 9. 🛠 How to implement profit tracking with Profitmetrics.io.mp4 (262.77 MB)

📂  6. Module 5 – Enrich your data input

📄 1. New vs. Returning Customer Data.mp4 (127.27 MB)

📄 10. How to avoid duplicate conversions.mp4 (119.62 MB)

📄 11. 🛠 How to send over your transaction ID with GTM (web).mp4 (263.39 MB)

📄 12. 🛠 How to send over your transaction ID with gtag.mp4 (93.12 MB)

📄 2. 🛠 How to setup New vs. Returning Customer Data with GTM (web).mp4 (205.86 MB)

📄 3. 🛠 How to setup New vs. Returning Customer Data with gtag.mp4 (59.61 MB)

📄 4. Enrich your insights with Conversions with Cart Data.mp4 (113.96 MB)

📄 5. 🛠 How to implement Conversions with Cart Data with GTM (web).mp4 (196.92 MB)

📄 6. 🛠 How to implement Conversions with Cart Data with gtag.mp4 (100.02 MB)

📄 7. Enrich your data with Custom Variables.mp4 (123.13 MB)

📄 8. 🛠 How to setup Custom Variables with gtag.mp4 (136.76 MB)

📄 9. 🛠 How to setup Custom Variables with OCT.mp4 (144.97 MB)

📂  7. Module 6 – Correct your dataset

📄 1. Fix bad data with Conversion Adjustments.mp4 (144.74 MB)

📄 2. 🛠 How to implement Conversion Adjustments.mp4 (190.02 MB)

📄 3. Data messed up. Use Data Exclusions.mp4 (34.56 MB)

📄 4. 🛠 How to apply Data Exclusions.mp4 (86.18 MB)

📂  8. [Bonus] Server-Side Tagging Masterclass

📄 Example of an E-commerce Server-Side Tagging implementation.mp4 (182.17 MB)

📄 The importance of Server-Side Tagging.mp4 (201.45 MB)

📄 Where to host your GTM server container.mp4 (104.26 MB)

📄 🛠 How Google’s Consent Mode works with your GTM Server Container Tags.mp4 (325.41 MB)

📄 🛠 How to add the server container URL to your sGTM container.mp4 (33.93 MB)

📄 🛠 How to check incoming requests from your GTM Web Container (debugging).mp4 (134.84 MB)

📄 🛠 How to configure Enhanced Conversions in your GTM Server Container.mp4 (288.25 MB)

📄 🛠 How to configure your GA4 and GTM Web Container clients.mp4 (135.62 MB)

📄 🛠 How to configure your Google Ads Dynamic Remarketing tag in your GTM Server Container.mp4 (413.72 MB)

📄 🛠 How to create Google Ads conversion tags in your GTM Server Container.mp4 (288.16 MB)

📄 🛠 How to create an Enhanced GTM script and bypass ad blockers.mp4 (202.22 MB)

📄 🛠 How to send data from your GTM Server Container to GA4.mp4 (288.89 MB)

📄 🛠 How to send data from your GTM Web Container to your GTM Server Container.mp4 (118.40 MB)

📄 🛠 How to setup your Taggrs.io container.mp4 (205.82 MB)

📄 🛠 Measure the uplift of Server-Side Tagging (v.s. Client-Side Tagging).mp4 (148.63 MB)

📂  9. [Bonus] Live Advanced Conversion Tracking Mastery Workshop

📄 Recordings- Advanced Conversion Tracking Mastery Workshop 08-02-2024.mp4 (531.58 MB)

📂  Google Ads Masterclass

📂  [2023 – MAY] Bonus extra Q&A

📄 Recordings Bonus Q&A session.mp4 (1.30 GB)

📂  [2023 – MAY] Workshop 1 Advanced Data & Conversion Tracking

📄 Link.txt (203.00 B)

📄 PPC_Mastery_Measurement_Maturity_Framework_-_Ecommerce (2).pdf (1.64 MB)

📄 PPC_Mastery_Measurement_Maturity_Framework_-_Lead_Gen_SaaS (1).pdf (1.71 MB)

📄 Recordings workshop 1- Advanced Data & Conversion Tracking.mp4 (1.34 GB)

📄 [Email template] Custom Variable implementation through GTM.docx (7.26 KB)

📄 [Email template] Custom Variable implementation through your Google tag.docx (7.16 KB)

📄 [Email template] Developer instructions for extending the Data Layer with Cart Data variables (GTM).docx (389.26 KB)

📄 [Email template] Developer instructions for extending the gtag event snippet code with Cart Data variables (gtag).docx (405.87 KB)

📄 [Explainer] Cart Data metrics.docx (646.62 KB)

📄 [Guide] Conversions with Cart Data (GTM).pdf (873.35 KB)

📄 [Guide] Conversions with Cart Data (gtag).pdf (356.74 KB)

📄 [Guide] Custom Variable implementation through GTM.pdf (3.64 MB)

📄 [Guide] Custom Variable implementation through Google tag (gtag).pdf (695.84 KB)

📄 [Guide] Custom Variable implementation through Offline Conversions.pdf (1.52 MB)

📄 _Email_template_Enhanced_Conversions_implementation_through_GTM.docx (6.93 KB)

📄 _Email_template_Enhanced_Conversions_implementation_through_Google_tag_gtag_.pdf (70.82 KB)

📄 _Guide_Consent_Mode_implemenation_through_GTM (1).pdf (5.89 MB)

📄 _Guide_Conversion_Adjustments.pdf (368.04 KB)

📄 _Guide_Enhanced_Conversions_implemenation_through_GTM (1).pdf (4.00 MB)

📄 _Guide_Offline_Conversion_Tracking_-_Enhanced_Conversions_for_Leads_EC4L_ (1).pdf (803.94 KB)

📄 _Guide_Offline_Conversion_Tracking_-_GCLID (1).pdf (619.16 KB)

📂  [2023 – MAY] Workshop 2 Advanced Performance Max

📄 ChatGPT prompts to create pMax assets 100X faster.mp4 (107.48 MB)

📄 How_to_exclude_placements_on_Performance_Max_campaigns_1_ (1).pdf (588.43 KB)

📄 Implementation guide- Performance Based Bucketing.mp4 (102.72 MB)

📄 Implementation guide- how to add negative keyword lists to Performance Max campaigns.pdf (155.44 KB)

📄 Implementation guide- how to set up Branded Standard Shopping campaigns.mp4 (86.71 MB)

📄 Implementation guide- how to set up and manage Upper Funnel Performance Max campaigns.mp4 (162.65 MB)

📄 Link.txt (455.00 B)

📄 Performance_Max_-_how_to_create_feed-only_asset_groups_1_ (1).pdf (1.12 MB)

📄 Recordings workshop 2- Advanced Performance Max Strategies.mp4 (2.62 GB)

📄 Scripts for Performance Max campaigns.pdf (132.20 KB)

📂  [2023 – MAY] Workshop 3 RSA Testing + Advanced, Impactful Experiments

📄 ChatGPT prompts to write converting Responsive Search Ads.mp4 (56.68 MB)

📄 Experiment template.mp4 (9.33 MB)

📄 How to set up experiments and ad variations.mp4 (49.82 MB)

📄 How to use Ad Customizers (case).mp4 (273.31 MB)

📄 Link.txt (414.00 B)

📄 PPC Mastery – Google Ads Masterclass – Workshop 3 – Experiments.pptx.pdf (10.50 MB)

📄 PPC_Mastery_-_GAM_-_landing_page_example_-_rijschool_1.jpg (36.71 KB)

📄 PPC_Mastery_-_GAM_-_landing_page_example_-_rijschool_2.png (119.69 KB)

📄 PPC_Mastery_-_GAM_-_landing_page_example_-_rijschool_3.jpg (28.53 KB)

📄 RSA ad copy templates.mp4 (19.44 MB)

📄 Recordings workshop 3- RSA Testing + Advanced, Impactful Experiments.mp4 (1.38 GB)

📄 ppc-mastery-landing-page-structure-services-v2 (1).pdf (1.84 MB)

📂  [2023 – MAY] Workshop 4 The Future of PPC + Extended Q&A

📄 PPC Mastery – Google Ads Masterclass – Workshop 4 – The Future of PPC.pdf (5.98 MB)

📄 Recordings workshop 4- The Future of PPC + Extended Q&A.mp4 (1.43 GB)

📂  [2024 – JANUARY] – Onboarding week

📄 Recordings – Kickoff (Onboarding Call).mp4 (408.86 MB)

📂  [2024 – JANUARY] Other resources

📄 All slide decks.pdf (93.41 KB)

📂  [2024 – JANUARY] Workshop 1 resources

📄 Recordings – Workshop 1 – Advanced Conversion Tracking & Data.mp4 (400.21 MB)

📂  [2024 – JANUARY] Workshop 2 resources

📄 Case study- scale and save time with Ad Customizers.mp4 (255.30 MB)

📄 ChatGPT prompts to write converting Responsive Search Ads in seconds.pdf (1.60 MB)

📄 Experiment template.mp4 (55.89 MB)

📄 Link.txt (506.00 B)

📄 RSA ad copy ideas.mp4 (71.79 MB)

📄 Recordings – Workshop 1 – Advanced Conversion Tracking & Data.mp4 (488.43 MB)

📄 Ultimate RSA template for maximum relevance, diversity, CTR, and CVR.mp4 (137.73 MB)

📂  [2024 – JANUARY] Workshop 3 resources

📄 Feed Optimization Checklist.pdf (175.51 KB)

📄 How to create a (Dynamic) Page Feed for more control with Dynamic Search Ads..mp4 (248.50 MB)

📄 How to create feed-based Dynamic Search Ads (DSAs) campaigns with Channable..mp4 (216.28 MB)

📄 How to create feed-based Search campaigns with Channable..mp4 (826.56 MB)

📄 How to implement our Feed Scoring Model..mp4 (635.52 MB)

📄 Link.txt (312.00 B)

📄 Performance-Based Bucketing- advanced campaign structure for pMax & Standard Shopping.mp4 (403.84 MB)

📄 Performance-Based Bucketing- how to create additional segments in ProductHero..mp4 (112.40 MB)

📄 Performance-Based Bucketing- how to use custom labels for extra buckets in Google Ads..mp4 (161.28 MB)

📄 Recordings – Workshop 3 – The Google Ads E-commerce Success Formula.mp4 (495.08 MB)

📂  [2024 – JANUARY] Workshop 4 resources

📄 How to set up Experiments and Ad Variations.mp4 (123.76 MB)

📄 Link.txt (172.00 B)

📄 Optimize your landing pages.pdf (88.40 KB)

📄 Recordings – Workshop 4 – Advanced Experiments.mp4 (440.20 MB)

📂  [2024 – JANUARY] Workshop 5 resources

📄 Link.txt (1.56 KB)

📄 Recordings – Workshop 5 – The Future of PPC.mp4 (604.89 MB)

📂  [2024 – MAY] Recordings

📄 Recordings – Kickoff (Onboarding Call).mp4 (308.92 MB)

📄 Recordings – Workshop 1 – Advanced Conversion Tracking & Data.mp4 (549.61 MB)

📄 Recordings – Workshop 2 – Advanced Modern-Day Search.mp4 (579.40 MB)

📄 Recordings – Workshop 3 – The Google Ads E-commerce Success Formula.mp4 (553.40 MB)

📄 Recordings – Workshop 4 – Advanced Experiments.mp4 (425.22 MB)

📄 Recordings – Workshop 5 – The Future of PPC + Extended Q&A.mp4 (554.47 MB)

📂  Performance Max Mastery

📂  1 Start here

📄 Welcome! What to expect from this course.mp4 (173.40 MB)

📂  2 Fix your fundamentals

📄 Fix your fundamentals.mp4 (387.47 MB)

📂  3 Understand how Performance Max works

📄 Performance Max 101.mp4 (424.29 MB)

📂  4 Choose the right strategy for your case

📄 Different ways to run pMax campaigns.mp4 (219.32 MB)

📂  5 Feed the algorithm with high-quality, relevant data

📄 1. Understand automation and Google’s algorithm.mp4 (179.21 MB)

📄 2. Conversion tracking best practices.mp4 (198.62 MB)

📄 3. The importance of your remarketing parameters.pdf (285.19 KB)

📄 4. Audience signal best practices.mp4 (134.66 MB)

📄 5. 🛠 How to set up audience signals.mp4 (98.44 MB)

📂  6 Build a strong campaign structure

📄 1. Campaign structure best practices.mp4 (264.36 MB)

📄 10. Lead Gen- advanced campaign structure (Fire & Ice).mp4 (292.68 MB)

📄 11. Link.txt (176.00 B)

📄 11. 🛠 How to launch a Performance Max campaign [checklist].mp4 (211.67 MB)

📄 11.2 Part 2- how to configure your listing groups (ecom).mp4 (6.16 MB)

📄 12. PPC Mastery – Performance Max Mastery – How to create feed-only asset groups.pdf (1.12 MB)

📄 2. Should you exclude brand from Performance Max..mp4 (262.04 MB)

📄 3. How to analyze branded vs non-branded pMax data.pdf (3.76 MB)

📄 4. 🛠 How to exclude brand from Performance Max (Brand Exclusions)ts. 🛠 How to exclude brand from Performance Max (Brand Exclusions).mp4 (54.93 MB)

📄 5. Ecom- basic campaign structure (Base Layer + Building Blocks).mp4 (419.43 MB)

📄 6. Ecom- advanced campaign structure (Performance-Based Bucketing).mp4 (449.63 MB)

📄 7. Ecom- the importance of Branded Shopping campaigns.mp4 (253.26 MB)

📄 8. Lead Gen- differences between B2C and B2B.mp4 (136.13 MB)

📄 9. Lead Gen- basic campaign structure.mp4 (116.91 MB)

📂  7 Use optimized assets

📄 1. Overview of Performance Max assets Link.txt (88.00 B)

📄 10. [Bonus] Performance Max asset inspiration swipe file .txt (108.00 B)

📄 2. Why you need to invest in your own assets.mp4 (111.33 MB)

📄 3. Create ads with the Rapid Ad Creation Loop.mp4 (356.34 MB)

📄 4. Video asset best practices.mp4 (522.12 MB)

📄 5. Image asset best practices.mp4 (126.08 MB)

📄 6. Ad copy asset best practices.mp4 (70.01 MB)

📄 7. Ecom- product feed best practices.mp4 (171.86 MB)

📄 8. Don’t forget about Extensions.mp4 (24.08 MB)

📄 9. [Bonus] ChatGPT prompt database.txt (100.00 B)

📄 Link.txt (575.00 B)

📂  8 Unlock insights and optimize like a pro

📄 1. How to optimize despite limited insights.mp4 (59.19 MB)

📄 10. Asset optimization.mp4 (97.43 MB)

📄 11. Ecom- product feed optimization.mp4 (424.93 MB)

📄 12. Audience signal optimization.mp4 (104.44 MB)

📄 13. Campaign structure optimization.mp4 (116.27 MB)

📄 14. Exclude keywords, placements & topics.mp4 (98.15 MB)

📄 15. Add keywords to Search.mp4 (30.65 MB)

📄 16. Bid & budget optimization.mp4 (381.22 MB)

📄 17. Value rules optimization.mp4 (45.77 MB)

📄 18. New Customer Acquisition Goals.mp4 (102.63 MB)

📄 2. How to see Performance Max spend allocation between placements.mp4 (114.95 MB)

📄 3. Unlock product performance insights with a script.mp4 (48.77 MB)

📄 4. Unlock search term insights with a script.txt (36.00 B)

📄 5. How to leverage the insights tab.mp4 (86.45 MB)

📄 6. 🛠 How to run Performance Max Experiments.mp4 (69.69 MB)

📄 7. Offer optimization.mp4 (97.50 MB)

📄 8. Final URL Expansion and page feeds.mp4 (221.49 MB)

📄 9. 🛠 How to set up Performance Max page feeds.mp4 (152.05 MB)

📂  9 Other

📄 [Case study]- How we fixed a broken pMax campaign.mp4 (146.74 MB)

📄 [Case study]- How we successfully use Performance Max for Lead Gen.mp4 (154.00 MB)

📄 [Case study]- Performance Max for Upper Funnel prospecting.mp4 (191.01 MB)

📂  Search Mastery

📂  1. Start here

📄 What to expect from this course.mp4 (56.97 MB)

📂  2. Module 1 – Keyword Research

📄 1. Introduction to keyword research.mp4 (13.90 MB)

📄 10. Step 2. Create- Expand your keyword list with long-tail keywords by using tools.mp4 (149.18 MB)

📄 11. ⚒️ How to use Google Ads’ Keyword Planner.mp4 (189.50 MB)

📄 12. ⚒️ How to use Keywordtool.io.mp4 (231.95 MB)

📄 13. ⚒️ How to use Semrush.mp4 (170.30 MB)

📄 14. ⚒️ How to extract realistic keyword metrics from Google Ads’ Keyword Planner.mp4 (281.62 MB)

📄 15. Step 3. Categorize- Keyword clustering and mapping.mp4 (488.60 MB)

📄 2. The importance of keyword research.mp4 (138.36 MB)

📄 3. Things to keep in mind before you start.mp4 (270.00 MB)

📄 4. Overview of the keyword research process.mp4 (88.06 MB)

📄 5. Step 1. Contextualize- Topic discovery and brainstorming.mp4 (144.18 MB)

📄 6. ⚒️ Use Google’s Keyword Planner for additional input.mp4 (231.07 MB)

📄 7. ⚒️ Come up with new keyword ideas through ChatGPT.mp4 (232.00 MB)

📄 8. ⚒️ Generate new ideas based on your search term report data.mp4 (30.22 MB)

📄 9. ⚒️ Steal keyword ideas from your competitors.mp4 (279.21 MB)

📂  3. Module 2 – Keyword targeting

📄 1. Introduction to keyword targeting.mp4 (22.16 MB)

📄 2. Keyword match types.mp4 (206.90 MB)

📄 3. How Google Ads keyword matching works.mp4 (127.56 MB)

📄 4. What has worked in the past doesn’t work anymore.mp4 (239.42 MB)

📄 5. Modern-day search.mp4 (679.89 MB)

📄 6. How to determine your (initial) keyword set.mp4 (242.78 MB)

📄 7. ⚒️ Keyword selection thought process example.mp4 (305.56 MB)

📄 8. Negative keyword best practices.mp4 (320.66 MB)

📄 9. ⚒️ How to use negative keyword lists.mp4 (123.19 MB)

📂  4. Module 3 – Dynamic targeting

📄 1. Introduction to Dynamic Targeting.mp4 (23.58 MB)

📄 2. About Dynamic Targeting & Dynamic Search Ads (DSA).mp4 (226.99 MB)

📄 3. How Dynamic Ad Targets work.mp4 (279.44 MB)

📄 4. ⚒️ How to create and upload Page Feeds using a CSV import file.mp4 (168.15 MB)

📄 5. ⚒️ How to create and upload Page Feeds using Feed Management Tools.mp4 (210.31 MB)

📄 6. Exclude irrelevant dynamic ad targets upfront.mp4 (110.65 MB)

📄 7. ⚒️ How to scrape your website using ScreamingFrog.mp4 (77.69 MB)

📄 8. Where to implement DSA in your campaign structure.mp4 (111.66 MB)

📂  5. Module 4 – Campaign structure

📄 1. Introduction to campaign structure.mp4 (19.91 MB)

📄 10. ⚒️ Search Campaign Launch Checklist.mp4 (53.66 MB)

📄 2. What has worked in the past doesn’t work anymore.mp4 (472.61 MB)

📄 3. Search campaign structure best practices.mp4 (288.74 MB)

📄 4. Search campaign structure examples.mp4 (139.58 MB)

📄 5. Ad group structure best practices.mp4 (306.05 MB)

📄 6. Ad group structure examples.mp4 (305.72 MB)

📄 7. Step 4. Construct- Constructing your Search campaigns.mp4 (570.99 MB)

📄 8. ⚒️ Creating your new Search campaigns in the Google Ads Editor.mp4 (610.27 MB)

📄 9. ⚒️ Configuring your campaign settings.mp4 (415.48 MB)

📂  Shopping Mastery

📂  1. Start here

📄 What to expect from this course.mp4 (19.30 MB)

📂  2. Module 1 – Introduction

📄 1. Introduction.mp4 (7.26 MB)

📄 2. What is Google Shopping.mp4 (210.24 MB)

📄 3. Google Shopping requirements.mp4 (200.39 MB)

📄 4. Google Shopping ranking factors.mp4 (279.13 MB)

📂  3. Module 2.1 – Product feed configuration

📄 1. Introduction 2.1.mp4 (39.73 MB)

📄 10. 🛠️ Channable- How to import your WooCommerce products.mp4 (81.02 MB)

📄 11. 🛠️ Channable- How to import your Shopify products.mp4 (116.96 MB)

📄 12. 🛠️ Channable- How to import your Magento 2 products.mp4 (88.17 MB)

📄 13. Channable- Rules fundamentals (+frequently used rules).mp4 (396.17 MB)

📄 14. 🛠️ Channable- How to create an export feed and use rules to optimize your attributes (Example).mp4 (1.23 GB)

📄 15. 🛠️ Bonus- How to set up your WooCommerce XML product feed without using Feed Management Tools.mp4 (316.40 MB)

📄 16. 🛠️ Bonus- How to set up your Shopify XML product feed without using Feed Management Tools.mp4 (274.57 MB)

📄 17. 🛠️ Bonus- How to set up your Magento 2 XML product feed without using Feed Management Tools.mp4 (288.90 MB)

📄 2. What is a product feed..mp4 (168.75 MB)

📄 3. The importance of an optimized product feed.mp4 (129.62 MB)

📄 4. Different ways to create your product feed.mp4 (253.14 MB)

📄 5. How to extract product data from your webshop (WooCommerce, Shopify, Magento 2).mp4 (259.47 MB)

📄 6. Reasons you want to use a Feed Management Tool to configure your feed.mp4 (195.01 MB)

📄 7. Reasons not to use a Feed Management Tool to configure your feed.mp4 (127.13 MB)

📄 8. Shopping Feed Blueprint.mp4 (90.16 MB)

📄 9. 🛠️ Channable- From product to PLA.mp4 (282.26 MB)

📂  4. Module 2.2 – Product feed attributes

📄 1. Introduction 2.2.mp4 (39.73 MB)

📄 10. 🟢 Attribute- Description [description].mp4 (64.52 MB)

📄 11. 🟢 Attribute- Link [link].mp4 (53.42 MB)

📄 12. ⚪ Attribute- Mobile link [mobile_link].mp4 (9.89 MB)

📄 13. Category- Images.mp4 (17.11 MB)

📄 14. 🟢 Attribute- Image link [image_link].mp4 (293.10 MB)

📄 15. 🔵 Attribute- Additional image link [additional_image_link].mp4 (61.45 MB)

📄 16. 🔵 Attribute- Lifestyle image link [lifestyle_image_link].mp4 (98.47 MB)

📄 17. ⚪ Attribute- 3D model link [virtual_model_link].mp4 (87.90 MB)

📄 18. Category- Pricing & costs.mp4 (7.30 MB)

📄 19. 🟢 Attribute- Price [price].mp4 (65.63 MB)

📄 2. Category- Product identifiers.mp4 (17.16 MB)

📄 20. 🟡 Attribute- Sale price [sale_price].mp4 (95.73 MB)

📄 21. ⚪ Attribute- Sale price effective date [sale_price_effective_date].mp4 (20.58 MB)

📄 22. 🟡 Attribute- Unit pricing measure [unit_pricing_measure] & Unit pricing base measure [unit_pricing_base_measure].mp4 (78.44 MB)

📄 23. 🟡 Attribute- Installment [installment].mp4 (91.11 MB)

📄 24. 🟡 Attribute- Subscription cost [subscription_cost].mp4 (43.57 MB)

📄 25. 🔵 Attribute- Cost of goods sold [cost_of_goods_sold].mp4 (54.51 MB)

📄 26. Category- Availability.mp4 (9.32 MB)

📄 27. 🟢 Attribute- Availability [availability].mp4 (39.23 MB)

📄 28. 🟡 Attribute- Availability date [availability_date].mp4 (13.54 MB)

📄 29. ⚪ Attribute- Expiration date [expiration_date].mp4 (8.69 MB)

📄 3. 🟢 Attribute- ID [id].mp4 (52.26 MB)

📄 30. Category- Categorization.mp4 (2.66 MB)

📄 31. ⚪ Attribute- Google product category [google_product_category].mp4 (25.54 MB)

📄 32. 🔵 Attribute- Product type [product_type].mp4 (153.82 MB)

📄 33. ⚪ Attribute- Custom label 0-4 [custom_label_0-4].mp4 (34.57 MB)

📄 34. Category- Additional product data.mp4 (9.43 MB)

📄 35. 🔵 Attribute- Short title [short_title].mp4 (18.24 MB)

📄 36. 🟡 Attribute- Item group ID [item_group_id].mp4 (32.34 MB)

📄 37. 🟡 Attribute- Age group [age_group].mp4 (22.41 MB)

📄 38. 🟡 Attribute- Gender [gender].mp4 (11.98 MB)

📄 39. 🟡 Attribute- Color [color].mp4 (31.45 MB)

📄 4. 🟡 Attribute- GTIN [gtin].mp4 (121.76 MB)

📄 40. 🟡 Attribute- Material [material].mp4 (90.31 MB)

📄 41. 🟡 Attribute- Pattern [pattern].mp4 (55.26 MB)

📄 42. 🟡 Attribute- Size [size].mp4 (152.63 MB)

📄 43. 🟡 Attribute- Size system [size_system].mp4 (64.45 MB)

📄 44. 🟡 Attribute- Size type [size_type].mp4 (49.66 MB)

📄 45. 🟡 Attribute- Condition [condition].mp4 (59.43 MB)

📄 46. 🟡 Attribute- Adult [adult].mp4 (55.33 MB)

📄 47. 🟡 Attribute- Multipack [multipack].mp4 (68.14 MB)

📄 48. 🟡 Attribute- Bundle [is_bundle].mp4 (65.21 MB)

📄 49. 🟡 Attribute- Certification [certification].mp4 (118.39 MB)

📄 5. 🟡 Attribute- MPN [mpn].mp4 (69.60 MB)

📄 50. 🟡 Attribute- Energy efficiency class [energy_efficiency_class] & [min_energy_efficiency_class] & [max_energy_efficiency].mp4 (117.59 MB)

📄 51. 🟡 Attribute- Product dimensions [product_length] & [product_width] & [product_height] & [product_weight].mp4 (86.73 MB)

📄 52. 🔵 Attribute- Product detail [product_detail].mp4 (229.85 MB)

📄 53. 🔵 Attribute- Product highlight [product_highlight].mp4 (173.58 MB)

📄 54. Category- Destinations.mp4 (9.66 MB)

📄 55. ⚪ Attribute- Excluded destination [excluded_destination].mp4 (83.58 MB)

📄 56. ⚪ Attribute- Included destination [included_destination].mp4 (31.49 MB)

📄 57. ⚪ Attribute- Excluded countries for Shopping ads [shopping_ads_excluded_country].mp4 (31.08 MB)

📄 58. ⚪ Attribute- Pause [pause].mp4 (61.17 MB)

📄 59. Category- Shipping.mp4 (25.66 MB)

📄 6. 🟡 Attribute- Identifier exists [identifier_exists].mp4 (66.93 MB)

📄 60. 🟡 Attribute- Shipping [shipping].mp4 (316.91 MB)

📄 61. ⚪ Attribute- Shipping label [shipping_label].mp4 (42.39 MB)

📄 62. 🟡 Attribute- Shipping weight [shipping_weight].mp4 (33.56 MB)

📄 63. 🟡 Attribute- Shipping dimensions [shipping_length] & [shipping_width] & [shipping_height].mp4 (36.73 MB)

📄 64. ⚪ Attribute- Ships from country [ships_from_country].mp4 (34.00 MB)

📄 65. ⚪ Attribute- Transit time label [transit_time_label].mp4 (95.84 MB)

📄 66. Category- Tax.mp4 (8.85 MB)

📄 67. 🟡 Attribute- Tax [tax].mp4 (142.15 MB)

📄 68. ⚪ Attribute- Tax category [tax_category].mp4 (37.66 MB)

📄 7. Category- Essential product data.mp4 (16.95 MB)

📄 8. 🟡 Attribute- Brand [brand].mp4 (43.35 MB)

📄 9. 🟢 Attribute- Title

.mp4 (56.37 MB)

📂  5. Module 3 – Google Merchant Center

📄 1. Introduction.mp4 (20.66 MB)

📄 10. 🛠️ How to add your Return Policy to your Google Merchant Center account.mp4 (251.37 MB)

📄 11. 🛠️ Enable up Conversion Annotations in your Google Merchant Center account.mp4 (79.74 MB)

📄 12. How to use Feed Rules to modify and optimize your product data (without using a Feed Management Tool).mp4 (554.61 MB)

📄 13. Feed Rules vs. Feed Management Tools.mp4 (173.66 MB)

📄 14. Showcase special offers with Google Merchant Center Promotions (and boost your visibility & sales).mp4 (367.71 MB)

📄 15. Make your products stand out with Annotations and Badges (e.g. Price Drops and Sale Prices).mp4 (567.44 MB)

📄 16. Improve your trustability with Store Ratings.mp4 (328.77 MB)

📄 17. Drive more qualified customers to your product pages with Product Ratings.mp4 (284.98 MB)

📄 18. Bonus- Enable Automatic Improvements & Automated Feeds with structured data markup (Schema.org).mp4 (414.87 MB)

📄 2. What is Google Merchant Center..mp4 (372.83 MB)

📄 3. 🛠️ How to sign up for Google Merchant Center.mp4 (39.22 MB)

📄 4. Google Merchant Center Next vs. Google Merchant Center Classic.mp4 (179.41 MB)

📄 5. Link.txt (88.00 B)

📄 5. 📄 Checklist- Google Merchant Center setup.mp4 (42.69 MB)

📄 6. 🛠️ How to configure your business information, claim your website URL and add your branding.mp4 (134.44 MB)

📄 7. 🛠️ How to link Google Merchant Center with Google Ads.mp4 (69.38 MB)

📄 8. 🛠️ How to link Google Merchant Center with Google Analytics 4 (GA4).mp4 (43.64 MB)

📄 9. 🛠️ How to add your Shipping Services to your Google Merchant Center account.mp4 (300.44 MB)