Caitlin Schlichting AdWords IQ Academy is a step-by-step Google AdWords training covering campaign setup, keywords, ad writing, tracking, landing pages and optimization. Get it with fast delivery and lifetime access at Courses On Budget, and check the coupon page before you pay.
Caitlin Schlichting AdWords IQ Academy: Learn Google AdWords the Effective Way
Paying for clicks that never turn into customers is the most expensive way to learn Google Ads. AdWords IQ Academy is positioned around closing the gap between knowing how to use AdWords and using it effectively: building ads, then optimizing them into conversion machines. The instructor describes working with clients from national brands to startups.
The teaching is organized as a clear path. You start with the basics and account structure, move into setting up a search campaign, add conversion tracking and analytics, build landing pages, optimize campaigns and finish with display campaigns. The files include checklists, planning templates, a master negative keyword list and a Max CPC ROI calculator, so you can apply each module right away instead of only watching.
It is a practical, template-driven package for anyone who wants a repeatable account setup. If you want to go further after finishing it, explore our ecommerce courses list and pair it with another Google Ads training.
How to Get AdWords IQ Academy Today
AdWords IQ Academy Snapshot
| Detail | Value |
|---|---|
| Video lessons | 41 |
| Files | 54 |
| Folders | 9 |
| Total size | 4.47 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, one-time price |
What You Will Learn in AdWords IQ Academy
The course page lists these core components, which match the folders in the real index:
- Campaign setup: setting up campaigns and choosing ad groups and keywords.
- Keyword management: organizing keywords and using negative keywords, with a master negative list included.
- Writing effective ads: ad content and best practices for ads that convert.
- Tracking and CPA techniques: conversion tracking setup plus guides for call tracking.
- Account audits: how to audit an existing AdWords account.
- PPC vs SEO: the difference between paid search and organic search, covered in a dedicated PDF.
AdWords IQ Academy: What Is Inside the Files
The package is organized in numbered modules, from the welcome video to the bonus calculator:
- 01-Welcome!
- 01-Unicorn IQ-1.mp4
- 02-The Basics
- 01-video-4.mp4
- 02-Unicorn IQ-8.mp4
- 03-video-16.mp4
- 04-video-23.mp4
- 05-video-28.MP4
- 06-video-33.MP4
- 07-video-38.mp4
- 08-video-41.MP4
- 09-GoogleAdwordsAccountStructureGuide-1518210128326.pdf
- 10-SEOVSPPC-1518210165419.pdf
- 11-GoogleAdwordsMasterNegativeList-1518211181666.xlsx
- 03-Setting Up A Search Campaign
- 01-video-5.MP4
- 02-video-12.mp4
- 03-video-17.MP4
- 04-video-24.mp4
- 05-video-29.MP4
- 06-video-34.mp4
- 07-video-39.MP4
- 08-AdwordsCampaignSetupChecklist-1519065293228.pdf
- 09-AdWordsCampaignPlanningTemplateLASIKEXAMPLE-1519065308349.xlsx
- 10-AdWordsCampaignPlanningTemplateBLANK-1519065321028.xlsx
- 04-Conversion Tracking & Analytics
- 01-video-6.mp4
- 02-Unicorn IQ-9.mp4
- 03-video-18.mp4
- 04-video-25.MP4
- 05-video-30.mp4
- 06-video-35.MP4
- 07-ConversionTrackingSetupStepbyStepGuide-1519639829481.pdf
- 08-HowtoSetUpaGoogleVoiceNumber-1519639845186.pdf
- 09-howtosetupcallrail-1519639855545.pdf
- 05-Landing Pages
- 01-video-7.mp4
- 02-video-13.MP4
- 03-video-19.mp4
- 04-Unicorn IQ-20.mp4
- 05-LandingPageChecklist-1520279520039.pdf
- 06-Campaign Optimization
- 01-Unicorn IQ-2.mp4
- 02-Unicorn IQ-10.mp4
- 03-Unicorn IQ-14.mp4
- 04-Unicorn IQ-21.MP4
- 05-Unicorn IQ-26.mp4
- 06-Unicorn IQ-31.MP4
- 07-Unicorn IQ-36.mp4
- 08-Unicorn IQ-40.mp4
- 09-AdWordsIQAdwordsCampaignManagementChecklist-1520955296900.pdf
- 07-Display Campaigns
- 01-Unicorn IQ-3.MP4
- 02-Unicorn IQ-11.MP4
- 03-Unicorn IQ-15.mp4
- 04-Unicorn IQ-22.mp4
- 05-Unicorn IQ-27.mp4
- 06-Unicorn IQ-32.mp4
- 07-Unicorn IQ-37.MP4
- 08-GoogleDisplayAdSpecsCheatSheet-1521752422098.pdf
- 08-Bonuses
- 01-MaxCPCROICalculator-1518735586324.xlsx
AdWords IQ Academy vs. Learning Google Ads by Trial and Error
Learning on live budget is costly. Here is how a structured course compares:
| Factor | AdWords IQ Academy | Trial and error |
|---|---|---|
| Structure | Eight numbered modules from basics to display | Random tips from search results |
| Tools | Checklists, templates, negative list and ROI calculator | You build everything yourself |
| Content | 41 video lessons plus PDFs and spreadsheets | Scattered articles |
| Risk | Learn the setup before spending | Learn while spending ad budget |
| Delivery | Fast delivery after payment | Not applicable |
| Price on Courses On Budget | One-time price + coupon available | Cost measured in wasted clicks |
Caitlin Schlichting – AdWords IQ Academy
A Google AdWords training with eight modules: account structure, search campaigns, tracking, landing pages, optimization, display campaigns and bonus tools.
- Video lessons on search campaigns, tracking and optimization
- Checklists and campaign planning templates
- Master negative keyword list and Max CPC ROI calculator
Is AdWords IQ Academy Right for Your Business?
- Ecommerce store owners and lead generation businesses.
- Affiliate marketers who want to understand paid search.
- Beginners who prefer a module-by-module structure.
- Marketers who want templates and checklists they can reuse.
AdWords IQ Academy: Strengths and Limits
- Clear step-by-step module structure
- Templates, checklists and a ROI calculator included
- Covers tracking, landing pages and display
- Fast delivery, lifetime access and a coupon available
- Self-study files: the private group and live sessions are not part of this package
- Built around the AdWords-era interface, so menus may look different today
- Does not replace hands-on testing with your own account
AdWords IQ Academy FAQ
What is AdWords IQ Academy about?
It is a Google AdWords training covering campaign setup, keywords, ad writing, tracking, landing pages, optimization and display campaigns.
What is included in the files?
The index shows 54 files in 9 folders, about 4.47 GB, including 41 videos, PDF checklists and Excel tools.
Is there a discount available?
Yes. A discount coupon is available: open the coupons page and apply it at checkout.
How fast will I get the course?
Delivery is fast after payment, with lifetime access and a one-time price.
Where can I find more paid-ads courses?
See the Ecommerce category and the ecommerce courses cheap list.
Courses to Pair With Caitlin Schlichting – AdWords IQ Academy
Aaron Young Google Ads Search Bootcamp
Another Google Ads training on Courses On Budget to go deeper on search campaigns.
Ad Savvy Google Ads Toolkit
A Google Ads toolkit that fits naturally after the basics.
AdWords IQ Academy is a practical, template-driven route into Google Ads. If you want a repeatable setup and fewer wasted clicks, it is a smart and affordable starting point.
Get it now through Courses On Budget, use the coupon for an extra discount and build your first structured campaign this week.
Track new releases on our Updates page.
Browse the category: Ecommerce Courses Cheap
External resource: Google Ads (Wikipedia)
Recommended course stack:
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