Chase Chappell Facebook Ads Expert Mastery 2 is a five-week Facebook and Meta ads program for ecommerce sellers, built around audiences, retargeting, creative testing and scaling. Get the full video library with fast delivery and lifetime access at Courses On Budget, and open the coupon page before you check out.
Chase Chappell Facebook Ads Expert Mastery 2: A 5-Week System for Profitable Ad Accounts
Every week an ad account runs without a clear structure, budget leaks away: audiences overlap, creatives are guessed instead of analysed and winning ads are scaled too fast or too slow. Chase Chappell Facebook Ads Expert Mastery 2 is organised to remove exactly that guesswork by walking you through the whole cycle in the order you would actually work — account settings first, then audiences, then creative, then optimisation and scaling.
The package is laid out as Week 1 to Week 5, plus a Resources folder and a bonus section titled “The 10 Rules for Facebook Ad Success”. Week 1 covers Facebook Business settings, security and trust, campaign and audience strategy, retargeting, advanced retargeting and lookalikes. Week 2 moves into ad research, creative breakdown and ad build-out. Weeks 3 to 5 focus on a data-driven mindset, an optimisation checklist, the 3X stack method, ad optimisation, scaling strategies and rules, creative analysis, the Inspect tool and the future of ads.
Most modules come as a video plus a matching PDF, so you can watch once and keep the document as a checklist next to your ad manager. If you already run a store, pair this with a store-building program from our ecommerce courses list and put your first retargeting campaign live within days instead of weeks.
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Facebook Ads Expert Mastery 2 at a Glance
| Detail | Value |
|---|---|
| Video lessons | 34 |
| Files | 53 |
| Folders | 9 |
| Total size | 6.02 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, one-time price |
What You Will Learn Inside Facebook Ads Expert Mastery 2
These are the skills the contents list points to, week by week:
- Business settings and trust: setting up Facebook Business correctly and understanding security and trust before you spend.
- Campaign and audience strategy: structuring campaigns, retargeting, advanced retargeting and lookalike audiences.
- Ad research and creative breakdown: studying what works, then building the ads.
- Optimisation: a data-driven mindset, an optimisation checklist, the 3X stack method and two ad optimisation lessons.
- Scaling: scaling strategies and rules, plus scaling consistently.
- Creative analysis and the Inspect tool: reading creative performance and looking ahead to the future of ads.
- Tracking changes: a dedicated lesson on beating iOS 14-15 tracking limits, and 13 bonus video lessons on the 10 rules for ad success.
Week-by-Week Contents of the Facebook Ads Program
Here is the real structure of the files, exactly as they are named in the package:
- 01-Week 1
- 01-Facebook Business Settings.mp4
- 01-Facebook_Profanity_Comment_Keyword_Filter_List_FAEM_2.0_.txt
- 02-Security & Trust.mp4
- 03-Campaign-Audience Strategy.mp4
- 03-Facebook_Ads_Expert_Mastery_2.0_Module_3.pdf
- 04-Module_4.pdf
- 04-Retargeting Strategy.mp4
- 05-Advanced Retargeting Strategies.mp4
- 05-Module_5.pdf
- 06-Lookalikes & Advanced Matching.mp4
- 06-Module_6.pdf
- 02-Week 2
- 01-Ad Research.mp4
- 01-Module_7.pdf
- 02-Ad Creative Breakdown.mp4
- 02-Module_8.pdf
- 03-Ad Buildout.mp4
- 03-Module_9.pdf
- 03-Week 3
- 01-Data-Driven Mindset.mp4
- 01-Module_10.pdf
- 02-Module_11.pdf
- 02-Optimization Checklist.mp4
- 03-3X Stack Method & Ad.mp4
- 03-Module_12.pdf
- 04-Module_13_1_.pdf
- 04-eCommerce Site Optimization.mp4
- 05-Ad Optimization.mp4
- 05-Module_14.pdf
- 06-Ad Optimization 2.mp4
- 06-Module_15.pdf
- 04-Week 4
- 01-Module_16.pdf
- 01-Scaling Strategies & Rules.mp4
- 02-Module_17_1_.pdf
- 02-Scaling Consistently.mp4
- 05-Week 5
- 01-Creative Analysis.mp4
- 01-Module_18_-_Creative_Analysis_1_.pdf
- 02-Inspect Tool.mp4
- 02-Module_19.pdf
- 03-Future of Ads.mp4
- 03-Module_20_1_.pdf
- 06-Resources
- 01-Beat IOS 14-15 Tracking.mp4
- 07-Bonus
- THE 10 RULES FOR FACEBOOK AD SUCCESS
- 01-Welcome.mp4
- 02-THE 4 CAMPAIGN STRUCTURE.mp4
- 03-1 AUDIENCE (MAX) PER AD SET DURING TESTING.mp4
- 04-MINIMUM AUDIENCE SIZE 800K+.mp4
- 05-CUT ADS-AD SETS THAT ARE ABOVE AVERAGE.mp4
- 06-COMBINE AD SETS IF AUCTION OVERLAP IS 15.mp4
- 07-SCALE BY 5-20% AFTER $50-DAILY.mp4
- 08-STACK AUDIENCES WHEN SCALING.mp4
- 09-LAUNCH NEW ADS INTO LOW PERFORMING AUDIENCES.mp4
- 10-DUPLICATE PROVEN ADS INTO PROVEN AUDIENCES.mp4
- 11-MAXIMIZE PIXEL DATA SETTINGS.mp4
- 12-NEVER CUT AN AD WITH THE HIGHEST AMOUNT.mp4
- 13-ENSURE TRACKING IS 100% ACCURATE.mp4
- THE 10 RULES FOR FACEBOOK AD SUCCESS
Chase Chappell Facebook Ads Expert Mastery 2 vs. Learning Ads by Trial and Error
Burning budget on tests is the most expensive way to learn. This is how a structured program compares:
| Factor | This program | Trial and error |
|---|---|---|
| Structure | 5 weeks plus resources and a bonus section | Random tutorials and guesses |
| Format | 34 video lessons with PDFs for most modules | Scattered content |
| Topics | Audiences, retargeting, creative, optimisation, scaling | Learn one problem at a time, after paying for it |
| Tracking | Includes a lesson on iOS 14-15 tracking | Often discovered after results drop |
| Delivery | Fast delivery after payment | Not applicable |
| Price on Courses On Budget | One-time price + coupon available | Ad spend lost while learning |
Chase Chappell – Facebook Ads Expert Mastery 2
A five-week Facebook ads program for ecommerce: audiences, retargeting, creative research, optimisation and scaling, with PDFs and a bonus rules section.
- Weeks 1-5 of video lessons with matching PDF modules
- Resources: Beat iOS 14-15 Tracking
- Bonus: The 10 Rules for Facebook Ad Success (13 videos)
- Profanity comment keyword filter list (text file)
Who Should Study This Facebook Ads Program?
- Store owners who want to stop guessing and start testing ads in a structured way.
- Media buyers who need a checklist for optimisation and scaling.
- Marketers who want a refresher on retargeting and lookalike audiences.
- Learners who prefer a week-by-week path over scattered videos.
Facebook Ads Expert Mastery 2: Pros and Cons
- Clear 5-week progression from settings to scaling
- 34 videos with PDFs for most modules
- Covers retargeting, lookalikes, creative analysis and scaling
- Fast delivery, lifetime access and a coupon available
- Self-study files, no live coaching included
- Large download: about 6 GB
- Platform interfaces change, so some screens may look different today
Facebook Ads Expert Mastery 2: Your Questions Answered
What is Facebook Ads Expert Mastery 2?
It is a Facebook ads course for ecommerce covering business settings, audiences, retargeting, ad research, creative, optimisation and scaling across five weeks.
How many files are included?
The package contains 53 files, including 34 videos, PDF modules and a text file, about 6 GB in total.
Is there a discount?
Yes. A discount coupon is available on the coupons page, and the price is a one-time payment.
Does it cover tracking after iOS 14?
The Resources folder includes a lesson called Beat iOS 14-15 Tracking.
Where can I find similar courses?
Browse the Ecommerce category or the ecommerce courses cheap list.
Courses to Pair With Chase Chappell – Facebook Ads Expert Mastery 2
Chase Chappell – Facebook Ads Expert Mastery 2.0
A related Facebook ads program on Courses On Budget, a natural comparison for this version.
Chase Chappell – Ecommerce Accelerator Course
An ecommerce-focused course to pair with the ads training.
If your Facebook ads feel random, this program gives you a repeatable order of work: settings, audiences, creative, optimisation, scaling. It is a lot of material for a one-time price, which makes it a practical pick for anyone spending real budget on ads.
Get it through Courses On Budget, check the coupon for an extra discount and begin with Week 1 today.
Track new releases on our Updates page.
Browse the category: Ecommerce Courses Cheap
Ecommerce Courses category · Chase Chappell courses
External resource: Social media marketing (Wikipedia)
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