COUPON: BREEZE

What is CXL All Aceess 2025 Cheap?

Here’s What You Get:

The CXL All Access 2025 program is an innovative educational initiative designed for marketers, entrepreneurs, and growth-oriented professionals aiming to elevate their skills in conversion optimization, digital marketing, and data-driven decision making. CXL is widely recognized for its high-quality courses and expertise in providing impactful training for individuals and organizations seeking measurable results.

Overview

The CXL All Access 2025 program offers unlimited access to an extensive library of courses that cover various aspects of digital marketing, conversion optimization, analytics, and growth strategies. Participants can stay ahead of the curve by learning from industry leaders and experts who share their insights and practical knowledge through engaging video content, exercises, and real-world case studies.

Key Features

• Comprehensive Course Library: Gain access to over 30 courses consisting of video training, quizzes, and downloadable resources.
• Expert Instructors: Learn from seasoned professionals with years of experience in the field of marketing and conversion optimization.
• Community and Support: Join a vibrant community of like-minded individuals and access support from instructors and peers.
• Certification: Earn certificates upon course completion to validate your expertise and enhance your professional credentials.
• Flexible Learning: Enjoy the flexibility to learn at your own pace, from anywhere in the world, with courses designed for various levels of expertise.
• Regular Updates: Stay informed with new content and updates to keep your skills relevant in the rapidly evolving digital landscape.

Course Topics

Participants in the CXL All Access 2025 program can explore an array of topics crucial for digital marketers and growth professionals. These include:

• Conversion Rate Optimization (CRO)
• Behavioral Psychology
• Data Analysis and Interpretation
• Search Engine Optimization (SEO)
• Content Marketing Strategies
• Email Marketing Campaigns
• PPC Advertising Techniques
• Analytics Platforms (e.g., Google Analytics)
• User Experience (UX) Design Principles
• A/B Testing and Experimentation

Benefits of Enrolling in CXL All Access 2025

Enrolling in CXL All Access 2025 can provide professionals with numerous advantages, including:

• Enhanced Skill Development: Acquire actionable skills and knowledge that can be directly applied to your business

CXL All Access 2025 Index:

    📁 01-SEO

•       📄 00-Introduction to CXL All-Access.mp4 (6.32 MB)
•       📄 00-Introduction to CXL All-Access.pdf (38.45 KB)
•       📁 01-On-Page On-Site  Programmatic SEO
•         📄 01-240308_CXL_Slides_On-Site and Programmatic SEO.pptx (39.15 MB)
•         📄 01-Overview.pdf (36.24 KB)
•         📄 02-Intro- What does on-site SEO encompass.mp4 (92.46 MB)
•         📄 02-Intro- What does on-site SEO encompass.pdf (48.30 KB)
•         📄 02-Transcript – On-Page  Programmatic SEO – Intro_ What does on-site SEO encompass_.docx (321.28 KB)
•         📄 03-AI  Quality Content.mp4 (106.34 MB)
•         📄 03-AI  Quality Content.pdf (41.76 KB)
•         📄 03-Transcript – On-Page  Programmatic SEO – AI  Quality Content.docx (321.90 KB)
•         📄 04-E-E-A-T.mp4 (92.06 MB)
•         📄 04-E-E-A-T.pdf (33.23 KB)
•         📄 04-Transcript – On-Page  Programmatic SEO – E-E-A-T.docx (321.29 KB)
•         📄 04-searchqualityevaluatorguidelines.pdf (8.38 MB)
•         📄 05-Leveling Up Your Content Quality.mp4 (110.61 MB)
•         📄 05-Leveling Up Your Content Quality.pdf (68.42 KB)
•         📄 05-Transcript – On-Page  Programmatic SEO – Leveling Up Your Content Quality.docx (322.30 KB)
•         📄 06-Competitive Content via SERP Analysis  Content Briefs.mp4 (162.73 MB)
•         📄 06-Competitive Content via SERP Analysis  Content Briefs.pdf (25.86 KB)
•         📄 06-SEO Copy Brief_ Headless CMS.docx (15.70 KB)
•         📄 06-SEO Copy Brief_ KEYWORD.docx (8.07 KB)
•         📄 06-Transcript – On-Page  Programmatic SEO – Competitive Content via SERP Analysis  Content Briefs.docx (322.58 KB)
•         📄 07-Bonus- Content Briefs Walkthrough.mp4 (269.49 MB)
•         📄 07-Transcript – On-Page  Programmatic SEO – Bonus_ Content Briefs Walkthrough.docx (326.64 KB)
•         📄 08-Topic Clustering  Information Architecture.mp4 (140.04 MB)
•         📄 08-Topic Clustering  Information Architecture.pdf (21.45 KB)
•         📄 08-Transcript – On-Page  Programmatic SEO – Topic Clustering  Information Architecture.docx (321.49 KB)
•         📄 09-Internal Linking.mp4 (50.77 MB)
•         📄 09-Internal Linking.pdf (18.23 KB)
•         📄 09-Transcript – On-Page  Programmatic SEO – Internal Linking.docx (320.21 KB)
•         📄 10-SEO testing  content refreshes.mp4 (64.36 MB)
•         📄 10-SEO testing  content refreshes.pdf (21.42 KB)
•         📄 10-Transcript – On-Page  Programmatic SEO – SEO testing  content refreshes.docx (320.53 KB)
•         📄 11-Programmatic SEO.mp4 (122.42 MB)
•         📄 11-Programmatic SEO.pdf (23.83 KB)
•         📄 11-Transcript – On-Page  Programmatic SEO – Programmatic SEO.docx (322.60 KB)
•         📄 12-International  Multilingual SEO.mp4 (205.82 MB)
•         📄 12-International  Multilingual SEO.pdf (32.78 KB)
•         📄 12-Transcript – On-Page  Programmatic SEO – International  Multilingual SEO.docx (325.00 KB)
•         📄 13-Stay up-to-date with Growth.pdf (37.68 KB)
•       📁 02-SEO-Driven Editorial Calendar
•         📄 01-240207_CXL_Slides_SEO_Editorial_Calendar.pptx (1.53 MB)
•         📄 01-Overview.pdf (30.89 KB)
•         📄 01-SEO-Driven Editorial Calendar.mp4 (4.61 MB)
•         📄 02-Establishing Your SEO Content Goals.mp4 (181.17 MB)
•         📄 02-Establishing Your SEO Content Goals.pdf (75.95 KB)
•         📄 02-Transcript – SEO-Driven Editorial Calendar – Establishing Your SEO Content Goals.docx (325.01 KB)
•         📄 03-Criteria of a Good Topic  The Analysis That Will Skyrocket Your Traffic.mp4 (229.48 MB)
•         📄 03-Criteria of a Good Topic  The Analysis That Will Skyrocket Your Traffic.pdf (28.91 KB)
•         📄 03-SEO Editorial Calendar [CXL Course Worksheet 2024].xlsx (137.67 KB)
•         📄 03-Transcript – SEO-Driven Editorial Calendar – Criteria of a Good Topic  The Analysis That Will Skyrocket Your Traffic.docx (325.48 KB)
•         📄 04-Common Keyword -_ Content Types.docx (10.61 KB)
•         📄 04-Finding Content Ideas  From Simple To Advanced.mp4 (544.68 MB)
•         📄 04-Finding Content Ideas  From Simple To Advanced.pdf (27.32 KB)
•         📄 04-SEO Editorial Calendar [CXL Course Worksheet 2024].xlsx (137.67 KB)
•         📄 04-Transcript – SEO-Driven Editorial Calendar – Finding Content Ideas  From Simple To Advanced.docx (333.55 KB)
•         📄 05-Moving Your SEO Topics Into a Content Calendar.mp4 (147.81 MB)
•         📄 05-Moving Your SEO Topics Into a Content Calendar.pdf (22.55 KB)
•         📄 05-SEO Editorial Calendar [CXL Course Worksheet 2024].xlsx (137.67 KB)
•         📄 05-Transcript – SEO-Driven Editorial Calendar – Moving Your SEO Topics Into a Content Calendar.docx (322.79 KB)
•       📁 03-Content Strategy for Demand Generation
•         📄 01-240213_CXL Slides_Content Strategy for Demand Creation.pptx (259.50 MB)
•         📄 01-Content Strategy for Demand Generation.mp4 (9.04 MB)
•         📄 01-Overview.pdf (14.49 KB)
•         📄 02-Course Introduction.mp4 (5.93 MB)
•         📄 02-Course Introduction.pdf (13.94 KB)
•         📄 02-Transcript – Content Stategy – Course Introduction.docx (318.93 KB)
•         📁 03-Content Strategy
•           📄 00-Content Strategy.pdf (20.44 KB)
•           📄 01-Content Strategy and Demand Generation.mp4 (196.01 MB)
•           📄 01-Content Strategy and Demand Generation.pdf (32.77 KB)
•           📄 01-Transcript – Content Stategy – Content Strategy and Demand Generation.docx (326.66 KB)
•           📄 02-How to establish a top 1 Content Strategy.mp4 (286.43 MB)
•           📄 02-How to establish a top 1 Content Strategy.pdf (34.63 KB)
•           📄 02-Transcript – Content Stategy – How to establish a top 1_ Content Strategy.docx (330.23 KB)
•           📄 03-AI-Powered Content Strategy- Personas and Training.mp4 (272.55 MB)
•           📄 03-AI-Powered Content Strategy- Personas and Training.pdf (25.13 KB)
•           📄 03-Transcript – Content Stategy – AI-Powered Content Strategy_ Personas and Training.docx (329.36 KB)
•         📁 04-Search Ranking Factors
•           📄 00-Search Ranking Factors.pdf (17.11 KB)
•           📄 01-Authority.mp4 (231.72 MB)
•           📄 01-Authority.pdf (194.54 KB)
•           📄 01-Transcript – Content Stategy – Authority.docx (327.29 KB)
•           📄 02-Relevance.mp4 (234.46 MB)
•           📄 02-Relevance.pdf (35.88 KB)
•           📄 02-Transcript – Content Stategy – Relevance.docx (327.26 KB)
•           📄 03-How to use AI to improve the rankings of your content.mp4 (75.02 MB)
•           📄 03-How to use AI to improve the rankings of your content.pdf (20.99 KB)
•         📁 05-Digital Content Best Practices
•           📄 00-Digital Content Best Practices.pdf (13.55 KB)
•           📄 01-Digital Content Best Practices.mp4 (268.07 MB)
•           📄 01-Digital Content Best Practices.pdf (31.75 KB)
•           📄 01-Transcript – Content Stategy – Digital Content Best Practices.docx (329.25 KB)
•         📁 06-nfluencer Marketing and SEO
•           📄 00-nfluencer Marketing and SEO.pdf (16.42 KB)
•           📄 01-Find people to work with.mp4 (159.62 MB)
•           📄 01-Find people to work with.pdf (23.78 KB)
•           📄 01-Transcript – Content Stategy – Find people to work with.docx (325.14 KB)
•           📄 02-Content Collaborations.mp4 (240.96 MB)
•           📄 02-Content Collaborations.pdf (24.57 KB)
•           📄 02-Transcript – Content Stategy – Content Collaborations.docx (328.95 KB)
•         📁 07-Websites Conversion  Visitor Psychology
•           📄 00-Websites Conversion  Visitor Psychology.pdf (16.97 KB)
•           📄 01-Transcript – Content Stategy – Websites Conversion and Visitor Psychology.docx (328.76 KB)
•           📄 01-Websites Conversion and Visitor Psychology.mp4 (250.33 MB)
•           📄 01-Websites Conversion and Visitor Psychology.pdf (34.17 KB)
•           📄 02-Know your audience.mp4 (300.17 MB)
•           📄 02-Know your audience.pdf (26.05 KB)
•           📄 02-Transcript – Content Stategy – Know your audience.docx (331.47 KB)
•         📁 08-Google Analytics 4 – Measure  Optimize
•           📄 00-Google Analytics 4 – Measure  Optimize.pdf (23.79 KB)
•           📄 01-Traffic Source Analysis.mp4 (115.04 MB)
•           📄 01-Traffic Source Analysis.pdf (29.39 KB)
•           📄 01-Transcript – Content Stategy – Traffic Source Analysis.docx (322.68 KB)
•           📄 02-Analyze your conversions from search and mails with AI.mp4 (304.15 MB)
•           📄 02-Analyze your conversions from search and mails with AI.pdf (28.94 KB)
•           📄 02-Transcript – Content Stategy – Analyze your conversions from search and mails with AI.docx (329.72 KB)
•           📄 03-Social Media Analytics.mp4 (195.90 MB)
•           📄 03-Social Media Analytics.pdf (27.35 KB)
•           📄 03-Transcript – Content Stategy – Social Media Analytics.docx (324.86 KB)
•       📁 04-SEO Link Building
•         📄 01-Overview.pdf (20.17 KB)
•         📄 01-SEO Link Building.mp4 (6.84 MB)
•         📄 01-SEO-Linkbuilding-combined-PDF.pdf (10.00 MB)
•         📄 02-How Google Search Works in 5 minutes.mp4 (63.62 MB)
•         📄 02-Introduction to link building.mp4 (186.79 MB)
•         📄 02-Introduction to link building.pdf (39.68 KB)
•         📄 02-Transcript – SEO Link Building – Introduction to link building.docx (323.48 KB)
•         📄 04-Transcript – SEO Link Building – Unlinked brand mentions.docx (322.03 KB)
•         📄 04-Unlinked brand mentions.mp4 (120.80 MB)
•         📄 04-Unlinked brand mentions.pdf (29.06 KB)
•         📄 05-How to consistently build contextual links.mp4 (106.24 MB)
•         📄 05-How to consistently build contextual links.pdf (32.05 KB)
•         📄 05-Transcript – SEO Link Building – How to consistently build contextual links.docx (321.27 KB)
•         📄 06-How to become a content contributor part 1- Quotes and interviews.mp4 (262.85 MB)
•         📄 06-How to become a content contributor part 1- Quotes and interviews.pdf (27.28 KB)
•         📄 06-Transcript – SEO Link Building – How to become a content contributor part 1_ Quotes and interviews.docx (325.79 KB)
•         📄 07-How to become a successful content contributor part 2- Guest blogging.mp4 (156.20 MB)
•         📄 07-How to become a successful content contributor part 2- Guest blogging.pdf (37.82 KB)
•         📄 07-Transcript – SEO Link Building – How to become a successful content contributor part 2_ Guest blogging.docx (323.12 KB)
•         📄 08-How to earn quality backlinks by upcycling content.mp4 (148.86 MB)
•         📄 08-How to earn quality backlinks by upcycling content.pdf (33.82 KB)
•         📄 08-Transcript – SEO Link Building – How to earn quality backlinks by upcycling content.docx (322.65 KB)
•         📄 09-How to build free tools to earn quality backlinks.mp4 (148.52 MB)
•         📄 09-How to build free tools to earn quality backlinks.pdf (32.64 KB)
•         📄 09-Transcript – SEO Link Building – How to build free tools to earn quality backlinks.docx (322.54 KB)
•         📄 10-How to build quality backlinks using directories.mp4 (68.33 MB)
•         📄 10-How to build quality backlinks using directories.pdf (38.71 KB)
•         📄 10-Transcript – SEO Link Building – How to build quality backlinks using directories.docx (320.25 KB)
•         📄 11-Alex Birkett_ Reinventing Organic User Acquisition at HubSpot using the Surround Sound Strategy.mp4 (258.30 MB)
•         📄 11-How to build quality backlinks with listicles.mp4 (84.10 MB)
•         📄 11-How to build quality backlinks with listicles.pdf (36.15 KB)
•         📄 11-Transcript – SEO Link Building – How to build quality backlinks with listicles.docx (320.97 KB)
•         📁 03-How to set up a successful link building campaign- Goals
•           📄 01-How to set up a successful link building campaign- Goals.mp4 (123.81 MB)
•           📄 01-How to set up a successful link building campaign- Goals.pdf (34.66 KB)
•           📄 01-Transcript – SEO Link Building – How to set up a successful link building campaign_ Goals.docx (321.72 KB)
•           📄 02-Google BERT _ Algorithm Change Recipe Rich Results _ Microsoft Advertising Redesign.mp4 (306.21 MB)
•           📄 02-How to set up a successful link building campaign- Content creation.mp4 (267.01 MB)
•           📄 02-How to set up a successful link building campaign- Content creation.pdf (51.48 KB)
•           📄 02-Transcript – SEO Link Building – How to set up a successful link building campaign_ Content creation.docx (325.62 KB)
•           📄 03-How to set up a successful link building campaign- Prospecting.pdf (40.17 KB)
•           📄 03-How to set up a successful link building campaign- Prospecting.mp4 (232.45 MB)
•           📄 03-Transcript – SEO Link Building – How to set up a successful link building campaign_ Prospecting.docx (324.77 KB)
•           📄 04-How to set up a successful link building campaign- Outreach.pdf (42.78 KB)
•           📄 04-How to set up a successful link building campaign- Outreach.mp4 (198.82 MB)
•           📄 04-Transcript – SEO Link Building – How to set up a successful link building campaign_ Outreach.docx (324.48 KB)
•           📄 05-How to set up a successful link building campaign- Tracking  measuring.pdf (39.07 KB)
•           📄 05-How to set up a successful link building campaign- Tracking  measuring.mp4 (121.89 MB)
•           📄 05-Transcript – SEO Link Building – How to set up a successful link building campaign_ Tracking  measuring.docx (321.82 KB)
•       📁 05-Growth Focused SEO Testing
•         📄 01-Growth Focused SEO Testing.mp4 (8.53 MB)
•         📄 01-Growth Focused SEO Testing.pdf (31.90 KB)
•         📄 01-Growth-Focused SEO Testing_CXL Slides.pptx (35.27 MB)
•         📄 02-Introduction to SEO Testing.mp4 (75.31 MB)
•         📄 02-Introduction to SEO Testing.pdf (29.98 KB)
•         📄 02-Transcript – Growth Focused SEO testing – Introduction to SEO Testing.docx (320.48 KB)
•         📄 03-How SEO Testing Drives Performance.mp4 (62.96 MB)
•         📄 03-How SEO Testing Drives Performance.pdf (27.05 KB)
•         📄 03-Transcript – Growth Focused SEO testing – How SEO Testing Drives Performance.docx (320.06 KB)
•         📄 04-Foundational Knowledge.mp4 (30.63 MB)
•         📄 04-Foundational Knowledge.pdf (27.74 KB)
•         📄 04-Transcript – Growth Focused SEO testing – Foundational Knowledge.docx (320.12 KB)
•         📄 05-Case Studies and Examples.mp4 (61.74 MB)
•         📄 05-Case Studies and Examples.pdf (40.40 KB)
•         📄 05-Transcript – Growth Focused SEO testing – Case Studies and Examples.docx (320.37 KB)
•         📄 06-Testing Ideas- What Can You Test.mp4 (32.55 MB)
•         📄 06-Testing Ideas- What Can You Test.pdf (25.48 KB)
•         📄 06-Transcript – Growth Focused SEO testing – Testing Ideas_ What Can You Test.docx (319.14 KB)
•         📄 07-Basic Process for Time-Based Tests.mp4 (3.69 MB)
•         📄 07-Basic Process for Time-Based Tests.pdf (27.82 KB)
•         📄 07-Transcript – Growth Focused SEO testing – Basic Process for Time-Based Tests.docx (318.75 KB)
•         📄 08-Transcript – Growth Focused SEO testing – Wrap Up.docx (318.30 KB)
•         📄 08-Wrap Up.mp4 (3.44 MB)
•         📄 08-Wrap Up.pdf (24.07 KB)
•         📄 09-Copy of SEO Testing Dashboard – YourDomaincom.xlsx (564.06 KB)
•         📄 09-The Complete Process for Time-Based SEO Tests.mp4 (307.77 MB)
•         📄 09-The Complete Process for Time-Based SEO Tests.pdf (28.38 KB)
•         📄 09-Transcript – Growth Focused SEO testing – The Complete Process for Time-Based SEO Tests.docx (327.66 KB)
•         📄 10-How to Create Rockin Title Variations.mp4 (100.88 MB)
•         📄 10-How to Create Rockin Title Variations.pdf (32.74 KB)
•         📄 10-Title Testing Cheat Sheet.docx (421.31 KB)
•         📄 10-Transcript – Growth Focused SEO testing – How to Create Rockin Title Variations.docx (321.58 KB)
•         📄 11-Scaling Your Time-Based SEO Tests.mp4 (145.11 MB)
•         📄 11-Scaling Your Time-Based SEO Tests.pdf (28.39 KB)
•         📄 11-Transcript – Growth Focused SEO testing – Scaling Your Time-Based SEO Tests.docx (322.03 KB)
•         📄 12-Case Studies from Scaled Time-Based Programs.mp4 (32.62 MB)
•         📄 12-Case Studies from Scaled Time-Based Programs.pdf (17.25 KB)
•         📄 12-Transcript – Growth Focused SEO testing – Case Studies from Scaled Time-Based Programs.docx (319.10 KB)
•         📄 13-Important to Know Before Your First SEO A-B Split Test.mp4 (48.49 MB)
•         📄 13-Important to Know Before Your First SEO A-B Split Test.pdf (26.43 KB)
•         📄 13-Transcript – Growth Focused SEO testing – Important to Know Before Your First SEO A_B Split Test.docx (320.32 KB)
•         📄 14-How to Split Your A  B Groups.mp4 (4.86 MB)
•         📄 14-How to Split Your A  B Groups.pdf (24.93 KB)
•         📄 14-Transcript – Growth Focused SEO testing – How to Split Your A  B Groups.docx (318.94 KB)
•         📄 15-SEO A-B Testing with Average Difference Change.mp4 (6.09 MB)
•         📄 15-SEO A-B Testing with Average Difference Change.pdf (36.11 KB)
•         📄 15-Transcript – Growth Focused SEO testing – SEO A_B Testing with Average Difference Change.docx (319.21 KB)
•         📄 16-SEO A-B Testing with Causal Impact.mp4 (175.07 MB)
•         📄 16-SEO A-B Testing with Causal Impact.pdf (26.81 KB)
•         📄 16-Transcript – Growth Focused SEO testing – SEO A_B Testing with Causal Impact.docx (323.75 KB)
•         📄 17-More SEO Testing Techniques.mp4 (9.92 MB)
•         📄 17-More SEO Testing Techniques.pdf (61.26 KB)
•         📄 17-Transcript – Growth Focused SEO testing – More SEO Testing Techniques.docx (320.17 KB)
•         📄 18-Course Wrap Up.mp4 (29.69 MB)
•         📄 18-Course Wrap Up.pdf (23.52 KB)
•         📄 18-Transcript – Growth Focused SEO testing – Course Wrap Up.docx (319.03 KB)
•       📁 06-Bottom-of-funnel SEO strategies to win in tough niches
•         📄 01-Overview.pdf (21.71 KB)
•         📄 02-From Music production to SEO mastery.mp4 (256.15 MB)
•         📄 02-From Music production to SEO mastery.pdf (32.60 KB)
•         📄 02-Transcript – Bottom-of-funnel SEO strategies in tough niches – From Music production to SEO mastery.docx (327.32 KB)
•         📄 03-Achieve content and channel alignment.mp4 (251.97 MB)
•         📄 03-Achieve content and channel alignment.pdf (37.87 KB)
•         📄 03-Transcript – Bottom-of-funnel SEO strategies in tough niches – Achieve content and channel alignment.docx (326.85 KB)
•         📄 04-The Bottom-of-funnel SEO approach.mp4 (171.11 MB)
•         📄 04-The Bottom-of-funnel SEO approach.pdf (35.74 KB)
•         📄 04-Transcript – Bottom-of-funnel SEO strategies in tough niches – The Bottom-of-funnel SEO approach.docx (324.24 KB)
•         📄 05-How to win in your niche.mp4 (189.98 MB)
•         📄 05-How to win in your niche.pdf (34.56 KB)
•         📄 05-Transcript – Bottom-of-funnel SEO strategies in tough niches – How to win in your niche.docx (325.08 KB)
•         📄 06-Answer these SEO Feasibility questions.mp4 (482.52 MB)
•         📄 06-Answer these SEO Feasibility questions.pdf (36.28 KB)
•         📄 06-Transcript – Bottom-of-funnel SEO strategies in tough niches – Answer these SEO Feasibility questions.docx (333.88 KB)
•       📁 07-Integrated Public Relations and SEO
•         📄 01-Integrated Public Relations and SEO.pdf (10.55 KB)
•         📄 01-Integrated_Public_Relations_and_SEO.pdf (15.80 MB)
•         📁 02-Introduction to PR SEO
•           📄 01-Historical Google Updates related to PR SEO.docx (51.66 KB)
•           📄 01-Introduction to PR SEO.mp4 (70.56 MB)
•           📄 01-Introduction to PR SEO.pdf (15.56 KB)
•           📄 01-Introduction_ How PR SEO came about.docx (147.55 KB)
•           📄 01-Transcript – Integrated Public Relations and SEO – Introduction to PR SEO.docx (320.77 KB)
•           📄 02-Transcript – Integrated Public Relations and SEO – Understanding links.docx (324.62 KB)
•           📄 02-Understanding links.mp4 (177.04 MB)
•           📄 02-Understanding links.pdf (13.04 KB)
•           📄 02-What types of links_linking are best.docx (71.97 KB)
•           📄 02-When to sacrifice links for coverage and why.docx (64.31 KB)
•           📄 02-Why are links so important to SEO_.docx (190.92 KB)
•           📄 03-PR SEOs role in brand investment and acquisition.mp4 (95.50 MB)
•           📄 03-PR SEOs role in brand investment and acquisition.pdf (13.32 KB)
•           📄 03-Transcript – Integrated Public Relations and SEO – PR SEOs role in brand investment and acquisition.docx (321.61 KB)
•           📄 04-The challenges of an integrated strategy.mp4 (119.98 MB)
•           📄 04-The challenges of an integrated strategy.pdf (19.08 KB)
•           📄 04-Transcript – Integrated Public Relations and SEO – The challenges of an integrated strategy.docx (322.92 KB)
•           📄 05-Risk managed PR SEO strategy.mp4 (88.02 MB)
•           📄 05-Risk managed PR SEO strategy.pdf (18.32 KB)
•           📄 05-Transcript – Integrated Public Relations and SEO – Risk managed PR SEO strategy.docx (321.57 KB)
•           📄 06-About Us.docx (5.29 MB)
•           📄 06-Intro_ What content do you need on your site and why_.docx (65.24 KB)
•           📄 06-Press Centre.docx (1.33 MB)
•           📄 06-Transcript – Integrated Public Relations and SEO – What content do you need on your site and why_.docx (326.22 KB)
•           📄 06-What content do you need on your site and why.mp4 (202.06 MB)
•           📄 06-What content do you need on your site and why.pdf (17.97 KB)
•           📄 07-Drumbeat PR SEO.mp4 (206.19 MB)
•           📄 07-Drumbeat PR SEO.pdf (18.71 KB)
•           📄 07-Forward Features Pitching Process.docx (3.34 MB)
•           📄 07-Shift6_Master_OpEd_List_Template_Jun21.xlsx (57.63 KB)
•           📄 07-Transcript – Integrated Public Relations and SEO – Drumbeat PR SEO.docx (326.47 KB)
•           📄 08-Press Materials.mp4 (69.11 MB)
•           📄 08-Press Materials.pdf (16.86 KB)
•           📄 08-Transcript – Integrated Public Relations and SEO – Press Materials.docx (321.10 KB)
•           📄 09-Transcript – Integrated Public Relations and SEO – What to pitch and how.docx (322.98 KB)
•           📄 09-What to pitch and how.mp4 (115.65 MB)
•           📄 09-What to pitch and how.pdf (15.20 KB)
•           📄 10-Measurement reporting and targeting.mp4 (63.13 MB)
•           📄 10-Measurement reporting and targeting.pdf (9.30 KB)
•           📄 10-Transcript – Integrated Public Relations and SEO – Measurement reporting and targeting.docx (320.24 KB)
•       📁 08-B2B Marketing and Growth Minidegree
•         📁 01-Experimentation-led GTM
•           📄 01-2025_CXL Slides_Experimentation-led GTM.pptx (13.95 MB)
•           📄 01-Experimentation-led GTM.mp4 (17.32 MB)
•           📄 01-Overview.pdf (14.27 KB)
•           📁 02-Introduction  GTM Framework
•             📄 01-Introduction  GTM Framework.pdf (83.21 KB)
•             📄 02-Course Introduction.mp4 (121.30 MB)
•             📄 02-Course Introduction.pdf (13.96 KB)
•             📄 02-Transcript – Experimentation-led GTM – Course Introduction.docx (325.81 KB)
•             📄 03-Minimum Viable Sprint MVS Framework.mp4 (56.56 MB)
•             📄 03-Minimum Viable Sprint MVS Framework.pdf (88.40 KB)
•             📄 03-Transcript – Experimentation-led GTM – The MVS Framework.docx (321.67 KB)
•             📄 04-AI Prompts – MVS Buying an Ad Workshop.docx (663.82 KB)
•             📄 04-Transcript – Experimentation-led GTM – Buying an MVS Ad Workshop.docx (327.44 KB)
•             📄 04-Workshop- MVS Buying an Ad.mp4 (174.48 MB)
•             📄 04-Workshop- MVS Buying an Ad.pdf (22.38 KB)
•           📁 02-Performance Infrastructure
•             📄 01-Performance Infrastructure.pdf (77.53 KB)
•             📄 02-Modern Marketing Tech Stack.mp4 (45.07 MB)
•             📄 02-Modern Marketing Tech Stack.pdf (26.47 KB)
•             📄 02-Transcript – Experimentation-led GTM – Modern Marketing Tech Stack.docx (320.90 KB)
•             📄 03-Data Collection for GTM.mp4 (34.24 MB)
•             📄 03-Data Collection for GTM.pdf (22.75 KB)
•             📄 03-Transcript – Experimentation-led GTM – Data Collection for GTM.docx (320.20 KB)
•           📁 03-Lead Generation Campaigns
•             📄 01-Lead Generation Campaigns.pdf (82.40 KB)
•             📄 02-Lead Gen 101- Minimum Confidence Tests.mp4 (64.00 MB)
•             📄 02-Lead Gen 101- Minimum Confidence Tests.pdf (34.50 KB)
•             📄 02-Transcript – Experimentation-led GTM – Lead Gen 101.docx (322.02 KB)
•             📄 03-Transcript – Experimentation-led GTM – Facebook Lead Gen Workshop.docx (321.96 KB)
•             📄 03-Workshop- Facebook Lead Gen Foundation.mp4 (78.11 MB)
•             📄 03-Workshop- Facebook Lead Gen Foundation.pdf (15.25 KB)
•             📄 04-Creative Development.mp4 (74.95 MB)
•             📄 04-Creative Development.pdf (19.17 KB)
•             📄 04-Transcript – Experimentation-led GTM – Creative Development.docx (322.75 KB)
•           📁 04-Landing Page Optimization
•             📄 01-Landing Page Optimization.pdf (80.49 KB)
•             📄 02-Landing Page Infrastructure.mp4 (12.61 MB)
•             📄 02-Landing Page Infrastructure.pdf (13.54 KB)
•             📄 02-Transcript – Experimentation-led GTM – Landing Page Infrastructure.docx (319.25 KB)
•             📄 03-AI Prompts – Landing Page Copy Creator.docx (672.62 KB)
•             📄 03-Transcript – Experimentation-led GTM – Landing Page Workshop.docx (323.35 KB)
•             📄 03-Workshop- Creating your Landing Page in 30 Minutes.mp4 (100.41 MB)
•             📄 03-Workshop- Creating your Landing Page in 30 Minutes.pdf (16.95 KB)
•             📄 04-Transcript – Experimentation-led GTM – Landing Page Optimization Workshop.docx (322.34 KB)
•             📄 04-Workshop- Page Optimization.mp4 (72.28 MB)
•             📄 04-Workshop- Page Optimization.pdf (20.98 KB)
•           📁 05-Lead Management Systems
•             📄 01-Lead Management Systems.pdf (75.18 KB)
•             📄 02-Lead Management Systems.mp4 (7.28 MB)
•             📄 02-Lead Management Systems.pdf (18.92 KB)
•             📄 02-Transcript – Experimentation-led GTM – Lead Management Systems.docx (318.70 KB)
•             📄 03-Transcript – Experimentation-led GTM – Lead Management Systems Workshop.docx (327.60 KB)
•             📄 03-Workshop- Lead Management Systems.mp4 (173.07 MB)
•             📄 03-Workshop- Lead Management Systems.pdf (16.47 KB)
•             📄 04-AI Prompts – Allbound Marketing.docx (827.58 KB)
•             📄 04-Allbound Marketing  Scale.mp4 (92.66 MB)
•             📄 04-Allbound Marketing  Scale.pdf (27.50 KB)
•             📄 04-Find Gaps and Improve Conversions for Key Service Pages using AI.mp4 (1.39 GB)
•             📄 04-Transcript – Experimentation-led GTM – Allbound Marketing  Scale.docx (323.77 KB)
•         📁 02-Demand Generation 101
•           📄 01-2025_CXL Slides_B2B Demand Gen.pptx (53.59 MB)
•           📄 01-B2B Demand Generation – Fix your B2B Playbook.mp4 (12.72 MB)
•           📄 01-Overview.pdf (19.49 KB)
•           📄 02-Introduction to Demand Gen and Capture.mp4 (108.03 MB)
•           📄 02-Introduction to Demand Gen and Capture.pdf (27.40 KB)
•           📄 02-Transcript – B2B Demand Generation – Introduction to Demand Gen and Capture.docx (391.00 KB)
•           📄 03-Defining the ICP.mp4 (163.78 MB)
•           📄 03-Defining the ICP.pdf (75.65 KB)
•           📄 03-Transcript – B2B Demand Generation – Defining the ICP.docx (393.15 KB)
•           📄 03-[CXL] ICP and Core messaging matrix.xlsx (59.53 KB)
•           📄 03-[CXL] Qualitative Research Questions.docx (317.57 KB)
•           📄 04-Targeting Research on LinkedIn.mp4 (552.29 MB)
•           📄 04-Targeting Research on LinkedIn.pdf (30.07 KB)
•           📄 05-Desk Research.mp4 (707.04 MB)
•           📄 05-Desk Research.pdf (32.28 KB)
•           📄 05-Transcript – B2B Demand Generation – Targeting Research on LinkedIn.docx (390.45 KB)
•           📄 06-Competitor Research.mp4 (314.36 MB)
•           📄 06-Competitor Research.pdf (25.00 KB)
•           📄 06-Transcript – B2B Demand Generation – Competitor Research.docx (388.49 KB)
•           📄 07-Define Your SMEs and Core Messaging.mp4 (331.62 MB)
•           📄 07-Define Your SMEs and Core Messaging.pdf (37.92 KB)
•           📄 07-Transcript – B2B Demand Generation – Define Your SMEs and Core Messaging.docx (389.83 KB)
•           📄 08-Defining Content Formats Frequency and Processes.mp4 (537.21 MB)
•           📄 08-Defining Content Formats Frequency and Processes.pdf (38.21 KB)
•           📄 08-Transcript – B2B Demand Generation – Defining Content Formats Frequency and Processes.docx (391.46 KB)
•           📄 09-Channel Selection  Demand Gen Advertising.mp4 (570.97 MB)
•           📄 09-Channel Selection  Demand Gen Advertising.pdf (33.93 KB)
•           📄 09-Transcript – B2B Demand Generation – Channel Selection  Demand Gen Advertising.docx (391.96 KB)
•           📄 09-[CXL] Channel evaluation for Demand Generation and Capture .xlsx (9.75 KB)
•           📄 10-How to measure success.mp4 (680.72 MB)
•           📄 10-How to measure success.pdf (33.31 KB)
•           📄 10-Transcript – B2B Demand Generation – How to measure success_.docx (392.99 KB)
•           📄 10-[CXL] Self-Reported Attribution (SRA) sheet for [client name].xlsx (89.52 KB)
•           📄 11-BONUS- LinkedIn Organic.mp4 (363.68 MB)
•           📄 11-BONUS- LinkedIn Organic.pdf (19.22 KB)
•           📄 11-Transcript – B2B Demand Generation – BONUS_ LinkedIn Organic.docx (389.80 KB)
•         📁 03-ABM – Get ROI in 6 Weeks
•           📄 01-ABM – Get ROI in 6 Weeks.mp4 (117.68 MB)
•           📄 01-CXL Slides_Account-Based Marketing.pptx (5.28 MB)
•           📄 01-CXL_Activation Play Working Document [TEMPLATE].xlsx (402.94 KB)
•           📄 01-Overview.pdf (19.25 KB)
•           📄 02-Transcript – ABM  Get ROI in 6 Weeks – Why ABM fails.docx (392.56 KB)
•           📄 02-Why ABM fails.mp4 (681.20 MB)
•           📄 02-Why ABM fails.pdf (28.47 KB)
•           📄 03-Structure your ABM program.mp4 (450.63 MB)
•           📄 03-Structure your ABM program.pdf (41.16 KB)
•           📄 03-Transcript – ABM  Get ROI in 6 Weeks – Structure your ABM program.docx (390.91 KB)
•           📄 04-Identify your Triggers.mp4 (686.24 MB)
•           📄 04-Identify your Triggers.pdf (41.24 KB)
•           📄 04-Transcript – ABM  Get ROI in 6 Weeks – Identify your triggers.docx (392.92 KB)
•           📄 05-Mapping Playbooks to your Account Progression Model.mp4 (266.26 MB)
•           📄 05-Mapping Playbooks to your Account Progression Model.pdf (30.56 KB)
•           📄 05-Transcript – ABM  Get ROI in 6 Weeks – Mapping your Playbooks to the Account Progression Model.docx (388.86 KB)
•           📄 06-Real-World Playbook Example.mp4 (738.59 MB)
•           📄 06-Real-World Playbook Example.pdf (14.10 KB)
•           📄 06-Transcript – ABM  Get ROI in 6 Weeks – Real-World Playbook Example.docx (393.43 KB)
•           📄 07-How to scale your ABM Program.mp4 (799.23 MB)
•           📄 07-How to scale your ABM Program.pdf (38.90 KB)
•           📄 07-Transcript – ABM  Get ROI in 6 Weeks – Scale your ABM program.docx (393.85 KB)
•           📄 08-The 6-Week Process.mp4 (346.50 MB)
•           📄 08-The 6-Week Process.pdf (30.00 KB)
•           📄 08-Transcript – ABM  Get ROI in 6 Weeks – The 6-Week Process.docx (389.63 KB)
•         📁 04-Growth Strategy
•           📄 01-240504_CXL_Slides_Growth Strategy.pptx (63.34 MB)
•           📄 01-Growth Strategy.mp4 (76.08 MB)
•           📄 01-Overview.pdf (23.23 KB)
•           📁 02-Understanding Growth
•             📄 01-Understanding Growth.pdf (84.68 KB)
•             📄 02-Growth vs Marketing vs Product.mp4 (554.07 MB)
•             📄 02-Growth vs Marketing vs Product.pdf (20.84 KB)
•             📄 02-Transcript – Growth Strategy – Growth vs Marketing vs Product.docx (324.46 KB)
•             📄 03-Transcript – Growth Strategy – Where does Growth sit in an organization_.docx (321.19 KB)
•             📄 03-Where does growth sit in the organization.mp4 (282.35 MB)
•             📄 03-Where does growth sit in the organization.pdf (32.19 KB)
•             📄 04-How to know if your organization needs a growth-driven approach.mp4 (607.17 MB)
•             📄 04-How to know if your organization needs a growth-driven approach.pdf (18.62 KB)
•             📄 04-Transcript – Growth Strategy – How to determine if your organization needs a growth-driven approach_.docx (324.42 KB)
•             📄 05-Growth lessons from scaling Heights Part I.mp4 (483.84 MB)
•             📄 05-Growth lessons from scaling Heights Part I.pdf (18.48 KB)
•             📄 05-Transcript – Growth Strategy – Growth lessons from scaling Heights Part I.docx (324.19 KB)
•             📄 06-Growth lessons from scaling Heights Part 2.mp4 (749.18 MB)
•             📄 06-Growth lessons from scaling Heights Part 2.pdf (14.62 KB)
•             📄 06-Transcript – Growth Strategy – Growth lessons from scaling Heights Part II.docx (327.16 KB)
•           📁 03-Product-Market Fit
•             📄 01-Product-Market Fit.pdf (88.77 KB)
•             📄 02-Product-Market Fit – Survey Questions.docx (315.41 KB)
•             📄 02-Transcript – Growth Strategy – What is Product-Market Fit_.docx (323.71 KB)
•             📄 02-What is Product-Market Fit.mp4 (433.64 MB)
•             📄 02-What is Product-Market Fit.pdf (21.20 KB)
•             📄 03-Product-Market Fit- Step-by-Step Guide.mp4 (641.40 MB)
•             📄 03-Product-Market Fit- Step-by-Step Guide.pdf (15.93 KB)
•             📄 03-Transcript – Growth Strategy – Product-Market Fit_ Step-by-Step Guide.docx (325.03 KB)
•             📄 04-Achieve Product-Market Fit with the Sean Ellis Method and the 40 Test.mp4 (449.95 MB)
•             📄 04-Achieve Product-Market Fit with the Sean Ellis Method and the 40 Test.pdf (19.41 KB)
•             📄 05-Get Real Customer Insights From Product-Market Fit Interviews.mp4 (493.85 MB)
•             📄 05-Get Real Customer Insights From Product-Market Fit Interviews.pdf (16.83 KB)
•             📄 06-Finding Message-Market Fit.mp4 (615.26 MB)
•             📄 06-Finding Message-Market Fit.pdf (49.45 KB)
•             📄 06-Transcript – Growth Strategy – Finding Message-Market-Fit.docx (325.19 KB)
•           📁 04-The North Star Metric
•             📄 01-The North Star Metric.pdf (105.16 KB)
•             📄 02-Transcript – Growth Strategy – Why should you care_.docx (322.08 KB)
•             📄 02-Why should you care.mp4 (371.12 MB)
•             📄 02-Why should you care.pdf (16.19 KB)
•             📄 03-Setting your North Star metric.mp4 (261.37 MB)
•             📄 03-Setting your North Star metric.pdf (16.50 KB)
•             📄 03-Transcript – Growth Strategy – Setting your North Star metric.docx (321.32 KB)
•             📄 04-Stress Test.mp4 (368.38 MB)
•             📄 04-Stress Test.pdf (18.63 KB)
•             📄 04-Transcript – Growth Strategy – Stress test.docx (322.56 KB)
•           📁 05-Retention  Engagement Loops
•             📄 01-Retention  Engagement Loops.pdf (99.75 KB)
•             📄 02-Introduction to Retention  Engagement Loops.mp4 (928.39 MB)
•             📄 02-Introduction to Retention  Engagement Loops.pdf (40.98 KB)
•             📄 02-Transcript – Growth Strategy – Introduction to Retention  Engagement Loops.docx (327.67 KB)
•             📄 03-Building a core habit loop.mp4 (247.65 MB)
•             📄 03-Building a core habit loop.pdf (47.06 KB)
•             📄 03-Transcript – Growth Strategy – Building a core habit loop.docx (329.20 KB)
•             📄 03-Yilmaz-Seifert-Daly-Gonzalez-Design-Heuristics-in-Innovative-Products.pdf (3.63 MB)
•             📄 04-Fighting for a focus on retention.mp4 (618.75 MB)
•             📄 04-Fighting for a focus on retention.pdf (45.80 KB)
•             📄 04-Retention – User Interviews Template.xlsx (57.34 KB)
•             📄 04-Transcript – Growth Strategy – Fighting for a focus on retention.docx (323.38 KB)
•             📄 05-Transcript – Growth Strategy – Working on improving retention.docx (326.73 KB)
•             📄 05-Working on improving retention.mp4 (702.21 MB)
•             📄 05-Working on improving retention.pdf (16.84 KB)
•             📄 06-The importance of effective activation.mp4 (665.73 MB)
•             📄 06-The importance of effective activation.pdf (17.35 KB)
•             📄 06-Transcript – Growth Strategy – The importance of effective activation.docx (324.39 KB)
•           📁 06-Identify Your Growth Channel
•             📄 01-Identify Your Growth Channel.pdf (93.35 KB)
•             📄 02-Identifying potential channels.mp4 (81.40 MB)
•             📄 02-Identifying potential channels.pdf (16.61 KB)
•             📄 02-Transcript – Growth Strategy – Identifying potential channels.docx (321.96 KB)
•             📄 03-Transcript – Growth Strategy – Types of acquisition loops.docx (324.31 KB)
•             📄 03-Types of acquisition loops.mp4 (655.28 MB)
•             📄 03-Types of acquisition loops.pdf (16.42 KB)
•             📄 04-Brand vs growth channels.mp4 (203.52 MB)
•             📄 04-Brand vs growth channels.pdf (16.27 KB)
•             📄 04-Transcript – Growth Strategy – Brand vs growth channels.docx (319.96 KB)
•             📄 05-Channel Plan – Template.docx (315.50 KB)
•             📄 05-Channel Prioritisation – Template.xlsx (5.44 KB)
•             📄 05-Prioritizing growth channels.mp4 (591.90 MB)
•             📄 05-Prioritizing growth channels.pdf (16.22 KB)
•             📄 05-Transcript – Growth Strategy – Prioritizing growth channels.docx (323.71 KB)
•             📄 06-Testing framework for new channels.mp4 (655.80 MB)
•             📄 06-Testing framework for new channels.pdf (16.65 KB)
•             📄 06-Transcript – Growth Strategy – Testing framework for new channels.docx (324.16 KB)
•             📄 07-Test before you invest- Use the LEAP Framework.mp4 (90.42 MB)
•             📄 07-Test before you invest- Use the LEAP Framework.pdf (18.06 KB)
•             📄 08-Diving deeper into referral.mp4 (1.42 GB)
•             📄 08-Diving deeper into referral.pdf (15.57 KB)
•             📄 08-Referral – User Interviews Template.xlsx (55.04 KB)
•             📄 08-Transcript – Growth Strategy – Diving deeper into referral.docx (333.08 KB)
•           📁 07-Creating a Growth Model
•             📄 01-Creating a Growth Model.pdf (79.49 KB)
•             📄 02-Transcript – Growth Strategy – What a complete growth model looks like.docx (328.06 KB)
•             📄 02-What a complete growth model looks like.mp4 (1.04 GB)
•             📄 02-What a complete growth model looks like.pdf (19.46 KB)
•             📄 03-Measuring each step of your growth model.mp4 (1.04 GB)
•             📄 03-Measuring each step of your growth model.pdf (16.30 KB)
•             📄 03-Transcript – Growth Strategy – Measuring each step of the growth model.docx (319.87 KB)
•           📁 08-Defining Your Growth Levers
•             📄 01-Defining Your Growth Levers.pdf (103.69 KB)
•             📄 02-Transcript – Growth Strategy – What are growth levers_.docx (320.92 KB)
•             📄 02-What are growth levers.mp4 (50.40 MB)
•             📄 02-What are growth levers.pdf (17.54 KB)
•             📄 03-Defining your first growth lever.mp4 (314.05 MB)
•             📄 03-Defining your first growth lever.pdf (15.88 KB)
•             📄 03-Transcript – Growth Strategy – Defining your first growth lever.docx (321.54 KB)
•             📄 04-Themes within growth levers.mp4 (330.76 MB)
•             📄 04-Themes within growth levers.pdf (14.43 KB)
•             📄 04-Transcript – Growth Strategy – Themes within growth levers.docx (321.64 KB)
•             📄 05-Calculating impact of potential growth levers.mp4 (145.31 MB)
•             📄 05-Calculating impact of potential growth levers.pdf (18.03 KB)
•             📄 05-Transcript – Growth Strategy – Calculating the impact of potential growth levers.docx (324.41 KB)
•             📄 06-Growth Lever Prioritization – Template.xlsx (24.46 KB)
•             📄 06-Pricing as a growth lever.mp4 (516.13 MB)
•             📄 06-Pricing as a growth lever.pdf (14.94 KB)
•             📄 06-Transcript – Growth Strategy – Pricing as a growth lever.docx (324.52 KB)
•             📄 07-Copy of Marketing Technology and Stackie Template.xlsx (135.00 KB)
•             📄 07-Documenting your growth strategy.mp4 (76.52 MB)
•             📄 07-Documenting your growth strategy.pdf (49.39 KB)
•             📄 07-Transcript – Growth Strategy – Documenting your growth strategy.docx (321.73 KB)
•           📁 09-Growth Team Decisions
•             📄 01-Growth Team Decisions.pdf (104.16 KB)
•             📄 02-Transcript – Growth Strategy – What is a growth team_.docx (320.65 KB)
•             📄 02-What is a growth team.mp4 (212.23 MB)
•             📄 02-What is a growth team.pdf (14.72 KB)
•             📄 03-Transcript – Growth Strategy – Who is in a growth team_.docx (323.83 KB)
•             📄 03-Who is in a growth team.mp4 (516.84 MB)
•             📄 03-Who is in a growth team.pdf (15.84 KB)
•             📄 04-Six-step process to building your growth team.mp4 (544.83 MB)
•             📄 04-Six-step process to building your growth team.pdf (18.46 KB)
•             📄 04-Transcript – Growth Strategy – Six-step process to building your growth team.docx (325.46 KB)
•           📁 10-The Growth Process
•             📄 01-The Growth Process.pdf (88.82 KB)
•             📄 02-Goals and impact of a growth process.mp4 (182.63 MB)
•             📄 02-Goals and impact of a growth process.pdf (25.04 KB)
•             📄 02-Transcript – Growth Strategy – Goals and impact of a growth process.docx (320.23 KB)
•             📄 03-Transcript – Growth Strategy – What is a growth experiment vs optimization vs A_B test_.docx (320.93 KB)
•             📄 03-What is a growth experiment vs an optimization vs an AB test.mp4 (264.72 MB)
•             📄 03-What is a growth experiment vs an optimization vs an AB test.pdf (15.52 KB)
•             📄 04-Building up a growth process step-by-step.mp4 (196.14 MB)
•             📄 04-Building up a growth process step-by-step.pdf (15.74 KB)
•             📄 04-Simplified – Growth Experiment Overview.xlsx (8.98 KB)
•             📄 04-Transcript – Growth Strategy – Building up a growth process step-by-step.docx (327.25 KB)
•         📁 05-LinkedIn Experimentation
•           📄 01-CXL slides – Linkedin Experimentation.pptx (11.44 MB)
•           📄 01-Overview.pdf (141.04 KB)
•           📄 02-Importance of Experimentation and Testing in LinkedIn Ads  what you unlock from testing.mp4 (107.17 MB)
•           📄 02-Importance of Experimentation and Testing in LinkedIn Ads  what you unlock from testing.pdf (43.87 KB)
•           📄 02-Transcript – Linkedin Experimentation – Importance of Experimentation and Testing in LinkedIn Ads  what you unlock from testing.docx (321.49 KB)
•           📄 03-Designing a Structured Experimentation Framework.mp4 (136.22 MB)
•           📄 03-Designing a Structured Experimentation Framework.pdf (40.40 KB)
•           📄 03-Transcript – Linkedin Experimentation – Designing a Structured Experimentation Framework.docx (319.35 KB)
•           📄 04-Identifying key metrics and performance indicators.mp4 (105.75 MB)
•           📄 04-Identifying key metrics and performance indicators.pdf (37.01 KB)
•           📄 04-Transcript – Linkedin Experimentation – Identifying key metrics and performance indicators.docx (319.95 KB)
•           📄 05-A-B testing and multivariate testing strategies.mp4 (119.87 MB)
•           📄 05-A-B testing and multivariate testing strategies.pdf (36.79 KB)
•           📄 05-Transcript – Linkedin Experimentation – A_B testing and multivariate testing strategies.docx (319.97 KB)
•           📄 06-Evaluating results from testing.mp4 (81.17 MB)
•           📄 06-Evaluating results from testing.pdf (37.34 KB)
•           📄 06-Transcript – Linkedin Experimentation – Evaluating results from testing.docx (321.17 KB)
•           📄 07-Testing audiences with native Linkedin targeting.mp4 (150.11 MB)
•           📄 07-Testing audiences with native Linkedin targeting.pdf (25.83 KB)
•           📄 07-Transcript – Linkedin Experimentation – Testing audiences with native Linkedin targeting.docx (321.74 KB)
•           📄 07-linkedin-targeting-playbook-v3.pdf (5.66 MB)
•           📄 08-Exclusions and how to negatively target.mp4 (96.14 MB)
•           📄 08-Exclusions and how to negatively target.pdf (26.23 KB)
•           📄 08-Transcript – Linkedin Experimentation – Exclusions and how to negatively target.docx (319.72 KB)
•           📄 09-Transcript – Linkedin Experimentation – Using your own data to target on LinkedIn.docx (319.77 KB)
•           📄 09-Using your own data to target on LinkedIn.mp4 (59.70 MB)
•           📄 09-Using your own data to target on LinkedIn.pdf (21.49 KB)
•           📄 10-Analyzing advanced demographic breakdowns in tests.mp4 (85.85 MB)
•           📄 10-Analyzing advanced demographic breakdowns in tests.pdf (28.07 KB)
•           📄 10-Transcript – Linkedin Experimentation – Analyzing advanced demographic breakdowns in tests.docx (319.92 KB)
•           📄 11-Best practices for ad copy and creative.mp4 (45.46 MB)
•           📄 11-Best practices for ad copy and creative.pdf (25.89 KB)
•           📄 11-Transcript – Linkedin Experimentation – Best practices for ad copy and creative.docx (321.27 KB)
•           📄 12-Testing different objective options.mp4 (52.70 MB)
•           📄 12-Testing different objective options.pdf (29.04 KB)
•           📄 12-Transcript – Linkedin Experimentation – Testing different objective options.docx (322.24 KB)
•           📄 13-How to test ad formats and variations.mp4 (135.79 MB)
•           📄 13-How to test ad formats and variations.pdf (31.20 KB)
•           📄 13-Transcript – Linkedin Experimentation – How to test ad formats and variations.docx (321.52 KB)
•           📄 14-Transcript – Linkedin Experimentation – Understanding bidding on LinkedIn.docx (320.42 KB)
•           📄 14-Understanding bidding on LinkedIn.mp4 (25.33 MB)
•           📄 14-Understanding bidding on LinkedIn.pdf (27.01 KB)
•           📄 15-Monitoring campaign performance and key metrics.mp4 (62.50 MB)
•           📄 15-Monitoring campaign performance and key metrics.pdf (29.93 KB)
•           📄 15-Transcript – Linkedin Experimentation – Monitoring campaign performance and key metrics.docx (320.81 KB)
•           📄 16-Analyzing trends and identifying areas for improvement.mp4 (94.53 MB)
•           📄 16-Analyzing trends and identifying areas for improvement.pdf (27.02 KB)
•           📄 16-Transcript – Linkedin Experimentation – Analyzing trends and identifying areas for improvement.docx (320.94 KB)
•           📄 17-Optimizing bids budgets and frequency.mp4 (209.30 MB)
•           📄 17-Optimizing bids budgets and frequency.pdf (32.44 KB)
•           📄 17-Transcript – Linkedin Experimentation – Optimizing bids budgets and frequency.docx (321.40 KB)
•           📄 18-Conversion tracking and attribution analysis.mp4 (219.61 MB)
•           📄 18-Conversion tracking and attribution analysis.pdf (27.44 KB)
•           📄 18-Transcript – Linkedin Experimentation – Conversion tracking and attribution analysis.docx (321.06 KB)
•           📄 19-Iterating and refining strategies based on data analysis.mp4 (183.32 MB)
•           📄 19-Iterating and refining strategies based on data analysis.pdf (34.02 KB)
•           📄 19-Transcript – Linkedin Experimentation – Iterating and refining strategies based on data analysis.docx (322.08 KB)
•           📄 20-Scaling limitations and recognizing signs of diminishing returns.mp4 (44.46 MB)
•           📄 20-Scaling limitations and recognizing signs of diminishing returns.pdf (31.61 KB)
•           📄 20-Transcript – Linkedin Experimentation – Scaling limitations and recognizing signs of diminishing returns.docx (320.08 KB)
•           📄 21-Additional levers available to scale Linkedin ad success.mp4 (63.39 MB)
•           📄 21-Additional levers available to scale Linkedin ad success.pdf (26.38 KB)
•           📄 21-Transcript – Linkedin Experimentation – Additional levers available to scale Linkedin ad success.docx (320.61 KB)
•           📄 22-Setting up tracking mechanisms and pixels.mp4 (96.82 MB)
•           📄 22-Setting up tracking mechanisms and pixels.pdf (27.01 KB)
•           📄 22-Transcript – Linkedin Experimentation – Setting up tracking mechanisms and pixels.docx (320.78 KB)
•           📄 23-Analyzing campaign data and generating reports.mp4 (358.47 MB)
•           📄 23-Analyzing campaign data and generating reports.pdf (36.22 KB)
•           📄 23-Transcript – Linkedin Experimentation – Analyzing campaign data and generating reports.docx (321.07 KB)
•           📄 24-Presenting insights and recommendations to stakeholders.mp4 (110.74 MB)
•           📄 24-Presenting insights and recommendations to stakeholders.pdf (28.20 KB)
•           📄 24-Transcript – Linkedin Experimentation – Presenting insights and recommendations to stakeholders.docx (322.25 KB)
•         📁 06-Advanced LinkedIn Ads
•           📄 01-Advanced LinkedIn Ads CXL Slide Deck Template 2022.pptx (4.64 MB)
•           📄 01-Advanced LinkedIn Ads.mp4 (87.06 MB)
•           📄 01-Overview.pdf (27.23 KB)
•           📄 02-Advanced LinkedIn Ads.pdf (46.57 KB)
•           📄 02-Gauging Your LinkedIn Ads Performance- Benchmarks.mp4 (418.55 MB)
•           📄 02-Transcript – Advanced LinkedIn Ads – Gauging Your LinkedIn Ads Performance_ Benchmarks.docx (322.39 KB)
•           📄 03-Controlling Your Costs with Bidding and Budgeting.mp4 (332.03 MB)
•           📄 03-Controlling Your Costs with Bidding and Budgeting.pdf (31.44 KB)
•           📄 03-How Does the LinkedIn Auction Work.mp4 (11.96 MB)
•           📄 03-Transcript – Advanced LinkedIn Ads – Controlling Your Costs with Bidding and Budgeting.docx (320.41 KB)
•           📄 04-Advanced Targeting Strategy for LinkedIn Ads.mp4 (72.82 MB)
•           📄 04-Advanced Targeting Strategy for LinkedIn Ads.pdf (30.24 KB)
•           📄 04-Transcript – Advanced LinkedIn Ads – Advanced Targeting Strategy for LinkedIn Ads.docx (320.81 KB)
•           📄 05-Setting Up and Tuning Up Your LinkedIn Ads Campaigns.mp4 (74.23 MB)
•           📄 05-Setting Up and Tuning Up Your LinkedIn Ads Campaigns.pdf (29.18 KB)
•           📄 05-Transcript – Advanced LinkedIn Ads – Setting Up and Tuning Up Your LinkedIn Ads Campaigns.docx (320.22 KB)
•           📄 06-LinkedIn Ads Objectives and How to Use Them For Better Pricing.mp4 (60.26 MB)
•           📄 06-LinkedIn Ads Objectives and How to Use Them For Better Pricing.pdf (33.61 KB)
•           📄 06-Transcript – Advanced LinkedIn Ads – LinkedIn Ads Objectives and How to Use Them For Better Pricing.docx (320.24 KB)
•           📄 07-How to Build Funnels with LinkedIn Ads Using Retargeting.mp4 (298.23 MB)
•           📄 07-How to Build Funnels with LinkedIn Ads Using Retargeting.pdf (29.44 KB)
•           📄 07-Transcript – Advanced LinkedIn Ads – How to Build Funnels with LinkedIn Ads Using Retargeting.docx (320.53 KB)
•           📄 08-How to Select an Offer that Converts with LinkedIn Ads.mp4 (256.05 MB)
•           📄 08-How to Select an Offer that Converts with LinkedIn Ads.pdf (29.15 KB)
•           📄 08-Transcript – Advanced LinkedIn Ads – How to Select an Offer that Converts with LinkedIn Ads.docx (320.20 KB)
•           📄 09-Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads.mp4 (457.54 MB)
•           📄 09-Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads.pdf (39.08 KB)
•           📄 09-Transcript – Advanced LinkedIn Ads – Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads.docx (321.85 KB)
•           📄 10-Optimizing and Troubleshooting your LinkedIn Ads Performance.mp4 (92.89 MB)
•           📄 10-Optimizing and Troubleshooting your LinkedIn Ads Performance.pdf (24.30 KB)
•           📄 10-Transcript – Advanced LinkedIn Ads – Optimizing and Troubleshooting your LinkedIn Ads Performance.docx (320.85 KB)
•           📄 11-Google Analytics Classifications Tracking Template.xlsx (10.33 KB)
•           📄 11-How to Tag Track and Attribute your LinkedIn Ads Traffic to Assess your ROI.mp4 (59.36 MB)
•           📄 11-How to Tag Track and Attribute your LinkedIn Ads Traffic to Assess your ROI.pdf (30.68 KB)
•           📄 11-Transcript – Advanced LinkedIn Ads – How to Tag Track and Attribute your LinkedIn Ads Traffic to Assess your Return On Investment.docx (321.30 KB)
•         📁 07-Partner  Customer Marketing
•           📄 01-Overview.pdf (81.32 KB)
•           📄 01-Partner-marketing-combined-PDF.pdf (2.33 MB)
•           📄 02-Transcript – Partner  Customer Marketing – What is partner marketing_.docx (326.37 KB)
•           📄 02-What is partner marketing.mp4 (921.30 MB)
•           📄 02-What is partner marketing.pdf (25.68 KB)
•           📄 03-CXL Partner Marketing Course Resource_ Partner Score.xlsx (112.37 KB)
•           📄 03-How to work with partners.mp4 (1.69 GB)
•           📄 03-How to work with partners.pdf (39.52 KB)
•           📄 03-Transcript – Partner  Customer Marketing – How to work with partners.docx (333.89 KB)
•           📄 04-Partner marketing tactics and strategies.mp4 (904.72 MB)
•           📄 04-Partner marketing tactics and strategies.pdf (20.56 KB)
•           📄 04-Transcript – Partner  Customer Marketing – Partner marketing tactics and strategies.docx (325.58 KB)
•           📄 05-The partner marketing role-team.mp4 (826.37 MB)
•           📄 05-The partner marketing role-team.pdf (20.62 KB)
•           📄 06-Course review.mp4 (574.02 MB)
•           📄 06-Course review.pdf (12.64 KB)
•           📄 06-Transcript – Partner  Customer Marketing – Course review.docx (323.26 KB)
•         📁 08-Scaling Content Marketing
•           📄 01-Overview.pdf (9.28 KB)
•           📄 01-Scaling Content Marketing.mp4 (68.52 MB)
•           📄 01-Scaling-Content-Marketing-combined-PDF.pdf (1.72 MB)
•           📄 02-Transcript – Scaling Content Marketing – What is SEO driven content marketing_.docx (324.17 KB)
•           📄 02-What is SEO driven content marketing.mp4 (680.21 MB)
•           📄 02-What is SEO driven content marketing.pdf (28.74 KB)
•           📄 03-Prioritizing Topics for Rankings.mp4 (582.02 MB)
•           📄 03-Prioritizing Topics for Rankings.pdf (28.70 KB)
•           📄 03-Transcript – Scaling Content Marketing – Prioritizing Topics for Rankings.docx (323.05 KB)
•           📄 04-How to layer content over product pages.mp4 (425.90 MB)
•           📄 04-How to layer content over product pages.pdf (16.49 KB)
•           📄 04-Transcript – Scaling Content Marketing – How to layer content over product pages.docx (322.00 KB)
•           📄 05-Transcript – Scaling Content Marketing – Upgrading the Skyscraper Technique.docx (322.40 KB)
•           📄 05-Upgrading the Skyscraper Technique.mp4 (463.15 MB)
•           📄 05-Upgrading the Skyscraper Technique.pdf (26.77 KB)
•           📄 06-The AIDA Model What It Is and How to Use It.mp4 (132.55 MB)
•           📄 06-Transcript – Scaling Content Marketing – When and How to Link Build.docx (324.35 KB)
•           📄 06-When and How to Link Build.mp4 (661.27 MB)
•           📄 06-When and How to Link Build.pdf (16.42 KB)
•           📄 07-How to scale content.mp4 (257.28 MB)
•           📄 07-How to scale content.pdf (23.04 KB)
•           📄 07-Transcript – Scaling Content Marketing – How to scale content.docx (326.48 KB)
•         📁 09-Project Management for Marketers
•           📄 01-Overview.pdf (10.47 KB)
•           📄 01-Project Management for Marketers.mp4 (39.94 MB)
•           📄 01-Project-Management-combined-PDF.pdf (3.74 MB)
•           📄 02-Project management.mp4 (201.33 MB)
•           📄 02-Project management.pdf (9.31 KB)
•           📄 02-Transcript – Project Management for Marketers – Project management.docx (319.65 KB)
•           📄 03-Objective setting.mp4 (204.52 MB)
•           📄 03-Objective setting.pdf (9.29 KB)
•           📄 03-Transcript – Project Management for Marketers – Objective setting.docx (319.61 KB)
•           📄 04-People.mp4 (205.41 MB)
•           📄 04-Transcript – Project Management for Marketers – People.docx (319.86 KB)
•           📄 05-Priorities.mp4 (451.62 MB)
•           📄 05-Transcript – Project Management for Marketers – Priorities.docx (322.06 KB)
•           📄 06-Processes.mp4 (103.36 MB)
•           📄 06-Transcript – Project Management for Marketers – Processes.docx (318.95 KB)
•           📄 07-Sprint- case study.mp4 (99.53 MB)
•           📄 07-Transcript – Project Management for Marketers – Sprint_ case study.docx (318.87 KB)
•           📄 08-Sprint- map.mp4 (227.44 MB)
•           📄 08-Transcript – Project Management for Marketers – Sprint_ map.docx (320.23 KB)
•           📄 09-Sprint- sketch.mp4 (131.92 MB)
•           📄 09-Transcript – Project Management for Marketers – Sprint_ sketch.docx (319.33 KB)
•           📄 10-Sprint- decide.mp4 (81.18 MB)
•           📄 10-Transcript – Project Management for Marketers – Sprint_ decide.docx (318.84 KB)
•           📄 11-Sprint- prototype.mp4 (121.78 MB)
•           📄 11-Transcript – Project Management for Marketers – Sprint_ prototype.docx (319.22 KB)
•           📄 12-Sprint- test.mp4 (187.15 MB)
•           📄 12-Transcript – Project Management for Marketers – Sprint_ test.docx (319.90 KB)
•           📄 13-Sprint- results.mp4 (156.08 MB)
•           📄 13-Transcript – Project Management for Marketers – Sprint_ results.docx (319.50 KB)
•           📄 14-Project management recap.mp4 (45.52 MB)
•           📄 14-Transcript – Project Management for Marketers – Project management recap.docx (318.35 KB)
•         📁 10-Email Marketing Fundamentals
•           📄 01-230108_Slide-Deck_E-Mail_Marketing.pdf (18.31 MB)
•           📄 01-Email Marketing Fundamentals.mp4 (5.97 MB)
•           📄 02-Being Ready for Email Marketing Greatness.mp4 (661.47 MB)
•           📄 02-Being Ready for Email Marketing Greatness.pdf (28.57 KB)
•           📄 02-Transcript – Email Marketing Fundamentals – Being Ready for Email Marketing Greatness.docx (325.30 KB)
•           📄 03-Legal  Privacy Considerations.mp4 (68.58 MB)
•           📄 03-Legal  Privacy Considerations.pdf (29.43 KB)
•           📄 03-Transcript – Email Marketing Fundamentals – Legal  Privacy Considerations.docx (321.29 KB)
•           📄 04-Deliverability.mp4 (60.46 MB)
•           📄 04-Deliverability.pdf (32.73 KB)
•           📄 04-Transcript – Email Marketing Fundamentals – Deliverability.docx (320.99 KB)
•           📄 05-Copywriting.mp4 (124.55 MB)
•           📄 05-Copywriting.pdf (36.26 KB)
•           📄 05-Transcript – Email Marketing Fundamentals – Copywriting.docx (324.00 KB)
•           📄 06-Design.mp4 (157.82 MB)
•           📄 06-Design.pdf (42.17 KB)
•           📄 06-Transcript – Email Marketing Fundamentals – Design.docx (325.45 KB)
•           📄 07-Rich Media.mp4 (208.07 MB)
•           📄 07-Rich Media.pdf (31.20 KB)
•           📄 07-Transcript – Email Marketing Fundamentals – Rich Media.docx (320.48 KB)
•           📄 08-Get Ready for List Growth.mp4 (352.20 MB)
•           📄 08-Get Ready for List Growth.pdf (31.69 KB)
•           📄 08-Transcript – Email Marketing Fundamentals – Get Ready for List Growth.docx (322.17 KB)
•           📄 09-The Importance of Permission.mp4 (143.26 MB)
•           📄 09-The Importance of Permission.pdf (20.95 KB)
•           📄 09-Transcript – Email Marketing Fundamentals – The Importance of Permission.docx (320.08 KB)
•           📄 10-Optimizing Opt-in Forms.mp4 (95.58 MB)
•           📄 10-Optimizing Opt-in Forms.pdf (30.82 KB)
•           📄 10-Transcript – Email Marketing Fundamentals – Optimizing Opt-in Forms.docx (323.19 KB)
•           📄 11-Cross-Channel Promotion.mp4 (137.71 MB)
•           📄 11-Cross-Channel Promotion.pdf (32.11 KB)
•           📄 11-Transcript – Email Marketing Fundamentals – Cross-Channel Promotion.docx (324.80 KB)
•           📄 12-Data that Drives Content.mp4 (126.82 MB)
•           📄 12-Data that Drives Content.pdf (29.46 KB)
•           📄 12-Transcript – Email Marketing Fundamentals – Data that Drives Content.docx (324.38 KB)
•           📄 13-Data that Drives Timing.mp4 (129.24 MB)
•           📄 13-Data that Drives Timing.pdf (33.67 KB)
•           📄 13-Transcript – Email Marketing Fundamentals – Data that Drives Timing.docx (324.29 KB)
•           📄 14-Data that Drives Optimization.mp4 (120.32 MB)
•           📄 14-Data that Drives Optimization.pdf (34.97 KB)
•           📄 14-Transcript – Email Marketing Fundamentals – Data that Drives Optimization.docx (324.49 KB)
•           📄 15-Connected Systems for Data-Driven Success.mp4 (204.74 MB)
•           📄 15-Connected Systems for Data-Driven Success.pdf (28.60 KB)
•           📄 15-Transcript – Email Marketing Fundamentals – Connected Systems for Data-Driven Success.docx (320.36 KB)
•           📄 16-Prepare Your Email Strategy for Apple Intelligence.mp4 (391.30 MB)
•           📄 16-Prepare Your Email Strategy for Apple Intelligence.pdf (20.07 KB)

    📁 02-PPC

•       📁 01-Advanced Facebook Ads
•         📄 01-Advanced Facebook Ads.mp4 (110.55 MB)
•         📄 01-CXL Slides_Advanced Facebook Ads.pptx (87.41 MB)
•         📄 01-Overview.pdf (54.57 KB)
•         📄 02-Understanding Advanced Campaign Types.pdf (115.69 KB)
•         📄 03-Discovering Sales Conversion Options.mp4 (41.20 MB)
•         📄 03-Discovering Sales Conversion Options.pdf (33.78 KB)
•         📄 03-Transcript – Advanced Facebook Ads – Discovering Sales Conversion Options.docx (321.43 KB)
•         📄 04-A-B Split Testing.mp4 (55.82 MB)
•         📄 04-A-B Split Testing.pdf (16.97 KB)
•         📄 04-Transcript – Advanced Facebook Ads – A_B Split Testing.docx (322.82 KB)
•         📄 05-Special Ad Categories.mp4 (87.57 MB)
•         📄 05-Special Ad Categories.pdf (36.65 KB)
•         📄 05-Transcript – Advanced Facebook Ads – Special Ad Categories.docx (320.06 KB)
•         📄 06-ABO vs CBO.mp4 (196.08 MB)
•         📄 06-ABO vs CBO.pdf (67.60 KB)
•         📄 06-Transcript – Advanced Facebook Ads – ABO vs CBO.docx (325.30 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•         📁 07-Effective Ad Creatives
•           📄 01-CXL Advanced Facebook Ads – Copy  Images – ChatGPT – MindFinity Copy  Images.docx (23.16 KB)
•           📄 01-Effective Ad Creatives.mp4 (245.16 MB)
•           📄 01-Effective Ad Creatives.pdf (56.92 KB)
•           📄 01-Transcript – Advanced Facebook Ads – Effective Ad Creatives.docx (327.28 KB)
•           📄 02-Imagery and Video.mp4 (174.55 MB)
•           📄 02-Imagery and Video.pdf (51.52 KB)
•           📄 02-Transcript – Advanced Facebook Ads – Imagery and Video.docx (325.49 KB)
•           📄 03-Copy  Creative Tools.mp4 (203.99 MB)
•           📄 03-Copy  Creative Tools.pdf (54.09 KB)
•           📄 03-Transcript – Advanced Facebook Ads – Copy  Creative Tools.docx (325.79 KB)
•           📄 04-Transcript – Advanced Facebook Ads – Why Carousel and Collection Ads Drive Engagement_ How to Master Them.docx (320.45 KB)
•           📄 04-Why Carousel and Collection Ads Drive Engagement- How to Master Them.mp4 (38.52 MB)
•           📄 04-Why Carousel and Collection Ads Drive Engagement- How to Master Them.pdf (53.37 KB)
•           📄 05-Transcript – Advanced Facebook Ads – Why Dynamic Product Ads Convert_ Mastering Meta Advantage Catalog Ads.docx (319.96 KB)
•           📄 05-Why Dynamic Product Ads Convert- Mastering Meta Advantage Catalog Ads.mp4 (8.36 MB)
•           📄 05-Why Dynamic Product Ads Convert- Mastering Meta Advantage Catalog Ads.pdf (59.73 KB)
•           📄 Upload by coursesbetter.com.html (271.79 KB)
•           📄 Welcome to the course – Read this first!.txt (703.00 B)
•         📁 08-Advanced Targeting Methods
•           📄 01-Advanced Targeting Methods.pdf (127.20 KB)
•           📄 02-How Custom Audiences Amplify Your Facebook Ads- Strategies and Optimization.mp4 (219.96 MB)
•           📄 02-How Custom Audiences Amplify Your Facebook Ads- Strategies and Optimization.pdf (62.13 KB)
•           📄 02-Transcript – Advanced Facebook Ads – How Custom Audiences Amplify Your Facebook Ads_ Strategies and Optimization.docx (324.51 KB)
•           📄 03-How to Maximize Reach with Facebooks Lookalike Audiences.mp4 (67.22 MB)
•           📄 03-How to Maximize Reach with Facebooks Lookalike Audiences.pdf (40.64 KB)
•           📄 03-Transcript – Advanced Facebook Ads – How to Maximize Reach with Facebooks Lookalike Audiences.docx (321.52 KB)
•           📄 04-Transcript – Advanced Facebook Ads – Why and How to Master Interest Targeting in Facebook Ads.docx (322.32 KB)
•           📄 04-Why and How to Master Interest Targeting in Facebook Ads.mp4 (42.32 MB)
•           📄 04-Why and How to Master Interest Targeting in Facebook Ads.pdf (59.33 KB)
•           📄 05-How Advantage Detailed Targeting Transforms Facebook Ad Performance.mp4 (182.29 MB)
•           📄 05-How Advantage Detailed Targeting Transforms Facebook Ad Performance.pdf (42.04 KB)
•           📄 05-Transcript – Advanced Facebook Ads – How Advantage Detailed Targeting Transforms Facebook Ad Performance.docx (322.14 KB)
•           📄 06-How to Master Advantage and Manual Placements on Facebook.mp4 (215.02 MB)
•           📄 06-How to Master Advantage and Manual Placements on Facebook.pdf (39.71 KB)
•           📄 06-Transcript – Advanced Facebook Ads – How to Master Advantage and Manual Placements on Facebook.docx (331.71 KB)
•           📄 07-How to Amplify Sales with Advantage Shopping Campaigns.mp4 (72.35 MB)
•           📄 07-How to Amplify Sales with Advantage Shopping Campaigns.pdf (47.40 KB)
•           📄 07-Transcript – Advanced Facebook Ads – How to Amplify Sales with Advantage Shopping Campaigns.docx (322.42 KB)
•         📁 09-Advanced Tracking Methods
•           📄 01-Advanced Tracking Methods.pdf (114.05 KB)
•           📄 02-Transcript – Advanced Facebook Ads – Why The Meta Pixel is Essential and How to Utilize It.docx (321.85 KB)
•           📄 02-Why The Meta Pixel is Essential and How to Utilize It.mp4 (56.01 MB)
•           📄 02-Why The Meta Pixel is Essential and How to Utilize It.pdf (56.30 KB)
•           📄 03-How to Optimize Ad Performance with Facebooks Conversions API.mp4 (174.98 MB)
•           📄 03-How to Optimize Ad Performance with Facebooks Conversions API.pdf (52.91 KB)
•           📄 03-Transcript – Advanced Facebook Ads – How to Optimize Ad Performance with Facebooks Conversions API.docx (321.16 KB)
•           📄 04-Transcript – Advanced Facebook Ads – Why Advanced Tracking Techniques Boost Facebook Ads Performance.docx (323.31 KB)
•           📄 04-Why Advanced Tracking Techniques Boost Facebook Ads Performance.mp4 (206.77 MB)
•           📄 04-Why Advanced Tracking Techniques Boost Facebook Ads Performance.pdf (59.89 KB)
•         📁 10-Scaling Your Campaigns
•           📄 01-Scaling Your Campaigns.pdf (130.48 KB)
•           📄 02-How and Why to Master Budgeting  Bidding Strategies in Facebook Ads.mp4 (95.83 MB)
•           📄 02-How and Why to Master Budgeting  Bidding Strategies in Facebook Ads.pdf (52.59 KB)
•           📄 02-Transcript – Advanced Facebook Ads – How and Why to Master Budgeting  Bidding Strategies in Facebook Ads.docx (326.42 KB)
•           📄 03-How Automated Rules Can Optimize Your Facebook Campaigns.mp4 (105.37 MB)
•           📄 03-How Automated Rules Can Optimize Your Facebook Campaigns.pdf (57.27 KB)
•           📄 03-Transcript – Advanced Facebook Ads – How Automated Rules Can Optimize Your Facebook Campaigns.docx (326.72 KB)
•           📄 04-How Strategic Campaign Structures Enhance Facebook Ad Performance.mp4 (321.60 MB)
•           📄 04-How Strategic Campaign Structures Enhance Facebook Ad Performance.pdf (46.80 KB)
•           📄 04-Transcript – Advanced Facebook Ads – How Strategic Campaign Structures Enhance Facebook Ad Performance.docx (325.76 KB)
•           📄 05-Transcript – Advanced Facebook Ads – Using Day Parting to Optimize Your Facebook Ads.docx (322.61 KB)
•           📄 05-Using Day Parting to Optimize Your Facebook Ads.mp4 (159.86 MB)
•           📄 05-Using Day Parting to Optimize Your Facebook Ads.pdf (48.01 KB)
•       📁 02-Google Ads for Beginners
•         📄 01-Google Ads for Beginners.mp4 (81.04 MB)
•         📄 01-Google Ads for Beginners_Slide Deck Template_CXL.pptx (4.25 MB)
•         📄 01-Overview.pdf (29.97 KB)
•         📄 02-The Google Ads Interface.mp4 (30.14 MB)
•         📄 02-The Google Ads Interface.pdf (18.20 KB)
•         📄 02-Transcript – Google Ads for Beginners – The Google Ads Interface.docx (319.43 KB)
•         📄 03-Setting Up Conversions.mp4 (59.83 MB)
•         📄 03-Setting Up Conversions.pdf (68.70 KB)
•         📄 03-Transcript – Google Ads for Beginners – Setting Up Conversions.docx (321.03 KB)
•         📄 04-How Search Campaigns Are Made.mp4 (224.36 MB)
•         📄 04-How Search Campaigns Are Made.pdf (24.61 KB)
•         📄 04-Transcript – Google Ads for Beginners – How Search Campaigns Are Made.docx (320.77 KB)
•         📄 05-Search Queries Keywords  Match Types.mp4 (269.38 MB)
•         📄 05-Search Queries Keywords  Match Types.pdf (25.43 KB)
•         📄 05-Transcript – Google Ads for Beginners – Search Queries Keywords  Match Types Type and press enter to search.docx (320.94 KB)
•         📄 06-Grouping Keywords.mp4 (87.44 MB)
•         📄 06-Grouping Keywords.pdf (19.15 KB)
•         📄 06-Transcript – Google Ads for Beginners – Grouping Keywords.docx (321.97 KB)
•         📄 07-Transcript – Google Ads for Beginners – What is Quality Score.docx (321.07 KB)
•         📄 07-What is Quality Score.mp4 (57.67 MB)
•         📄 07-What is Quality Score.pdf (21.64 KB)
•         📄 08-Different Bidding Types  How to Choose.mp4 (244.01 MB)
•         📄 08-Different Bidding Types  How to Choose.pdf (20.68 KB)
•         📄 08-Transcript – Google Ads for Beginners – Different Bidding Types  How to Choose.docx (320.75 KB)
•         📄 09-Optimizing Using Search Query Reports.mp4 (48.88 MB)
•         📄 09-Optimizing Using Search Query Reports.pdf (28.29 KB)
•         📄 09-Transcript – Google Ads for Beginners – Optimizing Using Search Query Reports.docx (320.45 KB)
•         📄 10-Optimizing Using Auction Insights.mp4 (57.89 MB)
•         📄 10-Optimizing Using Auction Insights.pdf (23.74 KB)
•         📄 10-Transcript – Google Ads for Beginners – Optimizing Using Auction Insights.docx (321.10 KB)
•         📄 11-Transcript – Google Ads for Beginners – Using Audiences for Deeper Insight.docx (321.45 KB)
•         📄 11-Using Audiences for Deeper Insight.mp4 (38.64 MB)
•         📄 11-Using Audiences for Deeper Insight.pdf (24.76 KB)
•         📄 12-Course Wrap-Up.mp4 (26.60 MB)
•         📄 12-Course Wrap-Up.pdf (17.68 KB)
•         📄 12-Transcript – Google Ads for Beginners – Course Wrap-Up.docx (320.16 KB)
•       📁 03-Facebook Ads Creative
•         📄 01-CXL Slides – Ad Creatives.pptx (16.05 MB)
•         📄 01-Facebook Ads Creative.mp4 (40.56 MB)
•         📄 01-Overview.pdf (21.68 KB)
•         📄 02-Generating Quantity- Utilizing Creative Volume And Cost Controls To Win.mp4 (124.04 MB)
•         📄 02-Generating Quantity- Utilizing Creative Volume And Cost Controls To Win.pdf (49.86 KB)
•         📄 02-ROAS Target Calculator Template.xlsx (10.09 KB)
•         📄 02-Transcript – Facebook Ads Creative – Generating Quantity_ Utilizing Creative Volume And Cost Controls To Win.docx (323.27 KB)
•         📄 03-Generating Quantity-  Five Ad Variation Types To Create A Wider Range Of Outcomes.pdf (41.53 KB)
•         📄 03-Generating Quantity- Five Ad Variation Types To Create A Wider Range Of Outcomes.mp4 (235.42 MB)
•         📄 03-Transcript – Facebook Ads Creative – Generating Quantity_ Five Ad Variation Types To Create A Wider Range Of Outcomes.docx (327.28 KB)
•         📄 04-Generating Quality- Prioritizing Clarity  The Hero Product.mp4 (468.68 MB)
•         📄 04-Generating Quality- Prioritizing Clarity  The Hero Product.pdf (29.25 KB)
•         📄 04-Transcript – Facebook Ads Creative – Generating Quality_ Prioritizing Clarity  The Hero Product.docx (322.90 KB)
•         📄 05-Generating Quality- The Headline Or It Starts With Words.mp4 (342.90 MB)
•         📄 05-Generating Quality- The Headline Or It Starts With Words.pdf (42.51 KB)
•         📄 05-Transcript – Facebook Ads Creative – Generating Quality_ The Headline Or It Starts With Words.docx (320.73 KB)
•         📄 06-Generating Quality- Explaining The Value Youre Providing.mp4 (118.98 MB)
•         📄 06-Generating Quality- Explaining The Value Youre Providing.pdf (29.97 KB)
•         📄 06-Transcript – Facebook Ads Creative – Generating Quality_ Explaining The Value Youre Providing.docx (323.46 KB)
•       📁 04-Google Ads Experiments
•         📄 01-Google Ads Experiments.mp4 (8.58 MB)
•         📄 01-Overview.pdf (19.38 KB)
•         📄 02-Things to Know Before Making an Experiment.mp4 (27.37 MB)
•         📄 02-Things to Know Before Making an Experiment.pdf (17.42 KB)
•         📄 02-Transcript – Google Ads Experiments – Things to Know Before Making an Experiment.docx (319.26 KB)
•         📄 03-The Experiments Interface.mp4 (36.13 MB)
•         📄 03-The Experiments Interface.pdf (18.13 KB)
•         📄 03-Transcript – Google Ads Experiments – The Experiments Interface.docx (319.90 KB)
•         📄 04-Ad Variation Experiments.mp4 (4.72 MB)
•         📄 04-Ad Variation Experiments.pdf (23.21 KB)
•         📄 04-Transcript – Google Ads Experiments – Ad Variation Experiments.docx (319.02 KB)
•         📄 05-Custom Experiments.mp4 (155.17 MB)
•         📄 05-Custom Experiments.pdf (13.23 KB)
•         📄 05-Transcript – Google Ads Experiments – Custom Experiments.docx (320.08 KB)
•         📄 06-Custom Experiments- Bidding.mp4 (26.42 MB)
•         📄 06-Custom Experiments- Bidding.pdf (24.13 KB)
•         📄 06-Transcript – Google Ads Experiments – Custom Experiments_ Bidding.docx (319.17 KB)
•         📄 07-Custom Experiments- Audiences.mp4 (129.72 MB)
•         📄 07-Custom Experiments- Audiences.pdf (20.17 KB)
•         📄 07-Transcript – Google Ads Experiments – Custom Experiments_ Audiences.docx (319.34 KB)
•         📄 08-Performance Max Experiments.mp4 (59.42 MB)
•         📄 08-Performance Max Experiments.pdf (21.34 KB)
•         📄 08-Transcript – Google Ads Experiments – Performance Max Experiments.docx (321.29 KB)
•         📄 09-Course Wrap- Up.mp4 (2.30 MB)
•         📄 09-Course Wrap- Up.pdf (13.45 KB)
•         📄 09-Transcript – Google Ads Experiments – Course Wrap- Up.docx (318.67 KB)
•       📁 05-Facebook Ads for Beginners
•         📄 01-CXL Slides_Facebook Ads for Beginners.pptx (10.84 MB)
•         📄 01-Facebook Ads for Beginners.mp4 (9.38 MB)
•         📄 01-Overview.pdf (25.45 KB)
•         📄 02-Event Tracking  Domain Verification.mp4 (52.49 MB)
•         📄 02-Event Tracking  Domain Verification.pdf (49.68 KB)
•         📄 02-Transcript – Facebook Ads for Beginners – Event Tracking  Domain Verification.docx (320.94 KB)
•         📄 06-Course Wrap-Up.mp4 (2.03 MB)
•         📄 06-Course Wrap-Up.pdf (12.98 KB)
•         📄 06-Transcript – Facebook Ads for Beginners – Course Wrap-Up.docx (318.46 KB)
•         📁 03-Facebook Tracking Data
•           📄 01-Facebook Tracking Data.pdf (105.84 KB)
•           📄 02-Campaign Structure  Ad Options.mp4 (63.60 MB)
•           📄 02-Campaign Structure  Ad Options.pdf (17.23 KB)
•           📄 02-Transcript – Facebook Ads for Beginners – Campaign Structure  Ad Options.docx (321.17 KB)
•           📄 03-Account Structure  Ad Set Options.mp4 (35.19 MB)
•           📄 03-Account Structure  Ad Set Options.pdf (17.93 KB)
•           📄 03-Transcript – Facebook Ads for Beginners – Account Structure  Ad Set Options.docx (319.55 KB)
•           📄 04-Creating Audiences.mp4 (53.09 MB)
•           📄 04-Creating Audiences.pdf (35.72 KB)
•           📄 04-Transcript – Facebook Ads for Beginners – Creating Audiences.docx (320.76 KB)
•           📄 05-Transcript – Facebook Ads for Beginners – Understanding Privacy  Its Effects in Facebook Ads.docx (323.04 KB)
•           📄 05-Understanding Privacy  Its Effects in Facebook Ads.mp4 (408.88 MB)
•           📄 05-Understanding Privacy  Its Effects in Facebook Ads.pdf (42.32 KB)
•         📁 04-Common Campaign Types  How to Use them
•           📄 01-Common Campaign Types  How to Use them.pdf (116.64 KB)
•           📄 02-Facebook Data vs Other Sources.mp4 (149.35 MB)
•           📄 02-Facebook Data vs Other Sources.pdf (31.37 KB)
•           📄 02-Transcript – Facebook Ads for Beginners – Facebook Data vs Other Sources.docx (319.84 KB)
•           📄 03-Creative Messaging  Your Ads.mp4 (42.23 MB)
•           📄 03-Creative Messaging  Your Ads.pdf (21.99 KB)
•           📄 03-Transcript – Facebook Ads for Beginners – Creative Messaging  Your Ads.docx (320.75 KB)
•           📄 04-Creative Strategies that Sell.mp4 (6.27 MB)
•           📄 04-Creative Strategies that Sell.pdf (19.40 KB)
•           📄 04-Transcript – Facebook Ads for Beginners – Creative Strategies that Sell.docx (319.26 KB)
•           📄 05-Creative Strategies for Sales Campaigns.mp4 (6.46 MB)
•           📄 05-Creative Strategies for Sales Campaigns.pdf (18.55 KB)
•           📄 05-Transcript – Facebook Ads for Beginners – Creative Strategies for Sales Campaigns.docx (318.99 KB)
•           📄 06-Creative Strategies for Lead Generation.mp4 (130.42 MB)
•           📄 06-Creative Strategies for Lead Generation.pdf (19.24 KB)
•           📄 06-Transcript – Facebook Ads for Beginners – Creative Strategies for Lead Generation.docx (319.60 KB)
•         📁 05-Testing Creative and Finding Success
•           📄 01-Testing Creative and Finding Success.pdf (115.22 KB)
•           📄 02-How to Structure Tests to Teach You Something.mp4 (131.49 MB)
•           📄 02-How to Structure Tests to Teach You Something.pdf (20.70 KB)
•           📄 02-Transcript – Facebook Ads for Beginners – How to Structure Tests to Teach You Something.docx (319.71 KB)
•           📄 03-Transcript – Facebook Ads for Beginners – What Data Points Matter  How to Use Them.docx (319.86 KB)
•           📄 03-What Data Points Matter  How to Use Them.mp4 (36.18 MB)
•           📄 03-What Data Points Matter  How to Use Them.pdf (23.12 KB)
•       📁 06-Facebook Ads Experimentation
•         📄 01-Facebook Ads Experiments.pptx (100.05 MB)
•         📄 01-Overview.pdf (109.97 KB)
•         📄 02-Transcript – Facebook Ads Experimentation – Understanding the Value of Experimentation.docx (322.02 KB)
•         📄 02-Understanding the Value of Experimentation.mp4 (167.68 MB)
•         📄 02-Understanding the Value of Experimentation.pdf (25.98 KB)
•         📄 03-Introduction to A-B Testing.mp4 (99.12 MB)
•         📄 03-Introduction to A-B Testing.pdf (25.82 KB)
•         📄 03-Transcript – Facebook Ads Experimentation – Introduction to A_B Testing.docx (322.56 KB)
•         📄 04-Setting Meaningful Success Metrics.mp4 (115.70 MB)
•         📄 04-Setting Meaningful Success Metrics.pdf (23.35 KB)
•         📄 04-Transcript – Facebook Ads Experimentation – Setting Meaningful Success Metrics.docx (324.55 KB)
•         📄 05-Testing New Experimentation Hypothesis.mp4 (136.06 MB)
•         📄 05-Testing New Experimentation Hypothesis.pdf (30.92 KB)
•         📄 05-Transcript – Facebook Ads Experimentation – Testing New Experimentation Hypothesis.docx (325.40 KB)
•         📄 06-Testing Across Multiple Variables.mp4 (138.65 MB)
•         📄 06-Testing Across Multiple Variables.pdf (29.11 KB)
•         📄 06-Transcript – Facebook Ads Experimentation – Testing Across Multiple Variables.docx (326.05 KB)
•         📄 07-Introduction to Dynamic Creative Optimization.mp4 (142.90 MB)
•         📄 07-Introduction to Dynamic Creative Optimization.pdf (31.09 KB)
•         📄 07-Transcript – Facebook Ads Experimentation – Introduction to Dynamic Creative Optimization.docx (326.36 KB)
•         📄 08-Designing Engaging Instant Experiences.mp4 (492.30 MB)
•         📄 08-Designing Engaging Instant Experiences.pdf (31.55 KB)
•         📄 08-Transcript – Facebook Ads Experimentation – Designing Engaging Instant Experiences.docx (326.91 KB)
•         📄 09-Collecting Audience Insights with Instant Forms.mp4 (190.14 MB)
•         📄 09-Collecting Audience Insights with Instant Forms.pdf (30.43 KB)
•         📄 09-Transcript – Facebook Ads Experimentation – Collecting Audience Insights with Instant Forms.docx (326.49 KB)
•         📄 10-Reaching New Audiences with Multi-Advertiser Ads.mp4 (34.90 MB)
•         📄 10-Reaching New Audiences with Multi-Advertiser Ads.pdf (22.13 KB)
•         📄 10-Transcript – Facebook Ads Experimentation – Reaching New Audiences with Multi-Advertiser Ads.docx (319.45 KB)
•         📄 11-Reaching New Audiences with Partner Advertiser Ads.mp4 (49.76 MB)
•         📄 11-Reaching New Audiences with Partner Advertiser Ads.pdf (25.34 KB)
•         📄 11-Transcript – Facebook Ads Experimentation – Reaching New Audiences with Partner Advertiser Ads.docx (320.72 KB)
•         📄 12-Preparing Your Campaign for Partnerships.mp4 (118.10 MB)
•         📄 12-Preparing Your Campaign for Partnerships.pdf (25.18 KB)
•         📄 12-Transcript – Facebook Ads Experimentation – Preparing Your Campaign for Partnerships.docx (324.87 KB)
•         📄 13-Monitoring Joint Campaign Performance.mp4 (71.01 MB)
•         📄 13-Monitoring Joint Campaign Performance.pdf (27.91 KB)
•         📄 13-Transcript – Facebook Ads Experimentation – Monitoring Joint Campaign Performance.docx (322.34 KB)
•         📄 14-Collaboration Best Practices for Partnerships.mp4 (76.73 MB)
•         📄 14-Collaboration Best Practices for Partnerships.pdf (30.32 KB)
•         📄 14-Transcript – Facebook Ads Experimentation – Collaboration Best Practices for Partnerships.docx (322.23 KB)
•         📄 15-Continuous Experimentation Culture.mp4 (51.09 MB)
•         📄 15-Continuous Experimentation Culture.pdf (26.65 KB)
•         📄 15-Transcript – Facebook Ads Experimentation – Continuous Experimentation Culture.docx (320.86 KB)
•         📄 16-Continuous Improvement Tactics.mp4 (80.42 MB)
•         📄 16-Continuous Improvement Tactics.pdf (28.08 KB)
•         📄 16-Transcript – Facebook Ads Experimentation – Continuous Improvement Tactics.docx (322.01 KB)
•         📄 17-Analyzing Results to Inform Future Experiments.mp4 (52.11 MB)
•         📄 17-Analyzing Results to Inform Future Experiments.pdf (29.29 KB)
•         📄 17-Transcript – Facebook Ads Experimentation – Analyzing Results to Inform Future Experiments.docx (321.15 KB)
•         📄 18-Powerful Performance Metrics.mp4 (113.10 MB)
•         📄 18-Powerful Performance Metrics.pdf (25.96 KB)
•         📄 18-Transcript – Facebook Ads Experimentation – Powerful Performance Metrics.docx (324.42 KB)
•         📄 19-Implementing Data-Driven Decisions.mp4 (101.98 MB)
•         📄 19-Implementing Data-Driven Decisions.pdf (23.74 KB)
•         📄 19-Transcript – Facebook Ads Experimentation – Implementing Data-Driven Decisions.docx (324.37 KB)
•         📄 20-Developing Your Experimentation Strategy.mp4 (105.28 MB)
•         📄 20-Developing Your Experimentation Strategy.pdf (24.73 KB)
•         📄 20-Transcript – Facebook Ads Experimentation – Developing Your Experimentation Strategy.docx (324.50 KB)
•       📁 07-Stay up-to-date with PPC
•         📁 01-Turn Quora Ads Into a Lead Gen Machine
•           📄 01-Turn Quora Ads Into a Lead Gen Machine.pdf (21.31 KB)
•         📁 02-Improve LinkedIn ABM Results- Get in Front of Decision-Makers
•           📄 01-Improve LinkedIn ABM Results- Get in Front of Decision-Makers.mp4 (368.01 MB)
•           📄 01-Improve LinkedIn ABM Results- Get in Front of Decision-Makers.pdf (23.11 KB)
•         📁 03-Increase conversions with LinkedIn Conversation Ads
•           📄 01-Increase conversions with LinkedIn Conversation Ads.mp4 (504.73 MB)
•           📄 01-Increase conversions with LinkedIn Conversation Ads.pdf (22.11 KB)
•         📁 04-Get better insights on LinkedIn ads with these new features
•           📄 01-Get better insights on LinkedIn ads with these new features.mp4 (198.36 MB)
•           📄 01-Get better insights on LinkedIn ads with these new features.pdf (23.13 KB)
•         📁 05-Create High-Performance Ads With LinkedIn Ads Library
•           📄 01-Create High-Performance Ads With LinkedIn Ads Library.mp4 (301.82 MB)
•           📄 01-Create High-Performance Ads With LinkedIn Ads Library.pdf (24.72 KB)
•         📁 06-Increase Remarketing Conversions with Advance LinkedIn Retargetting
•           📄 01-Increase Remarketing Conversions with Advance LinkedIn Retargetting.mp4 (397.41 MB)
•           📄 01-Increase Remarketing Conversions with Advance LinkedIn Retargetting.pdf (24.24 KB)
•         📁 07-Find the Perfect Google Ad Bidding Strategy for Your Business
•           📄 01-Find the Perfect Google Ad Bidding Strategy for Your Business.mp4 (586.87 MB)
•           📄 01-Find the Perfect Google Ad Bidding Strategy for Your Business.pdf (27.30 KB)
•         📁 08-Track Micro Conversions with LinkedIn Website Actions
•           📄 01-Track Micro Conversions with LinkedIn Website Actions.mp4 (391.95 MB)
•           📄 01-Track Micro Conversions with LinkedIn Website Actions.pdf (24.96 KB)
•         📁 09-Capture Demand and Sales with Google Performance Max Ads
•           📄 01-Capture Demand and Sales with Google Performance Max Ads.mp4 (532.88 MB)
•           📄 01-Capture Demand and Sales with Google Performance Max Ads.pdf (25.97 KB)
•       📁 08-Bundle- Paid Media
•         📁 01-Growing AppSumo to 80M with performance marketing
•           📄 01-Overview.pdf (134.93 KB)
•           📄 02-240508_Primary Growth Channels.docx (790.92 KB)
•           📄 02-Finding your primary growth channel.mp4 (1.01 GB)
•           📄 02-Finding your primary growth channel.pdf (28.71 KB)
•           📄 02-Transcript – Growing AppSumo to 80M with performance marketing – Finding your primary growth channel.docx (326.04 KB)
•           📄 03-Growing with Affiliate Marketing.mp4 (1.37 GB)
•           📄 03-Growing with Affiliate Marketing.pdf (34.00 KB)
•           📄 03-Transcript – Growing AppSumo to 80M with performance marketing – Growing with Affiliate Marketing.docx (329.48 KB)
•           📄 04-The Profit-First Methodology.mp4 (3.04 GB)
•           📄 04-The Profit-First Methodology.pdf (21.15 KB)
•           📄 04-Transcript – Growing AppSumo to 80M with performance marketing – The Profit-First Methodology.docx (344.49 KB)
•           📄 05-Taking back control of your data.mp4 (3.17 GB)
•           📄 05-Taking back control of your data.pdf (25.87 KB)
•           📄 05-Transcript – Growing AppSumo to 80M with performance marketing – Taking back control of your data.docx (345.79 KB)
•           📄 06-Thoughts on the future of AppSumo.mp4 (631.70 MB)
•           📄 06-Thoughts on the future of AppSumo.pdf (26.82 KB)
•           📄 06-Transcript – Growing AppSumo to 80M with performance marketing – Thoughts on the future of AppSumo.docx (323.82 KB)

    📁 03-Marketing Analytics

•       📁 01-GA4 Audit
•         📄 01-CXL Slides_GA4 Audit.pptx (11.46 MB)
•         📄 01-Overview.pdf (112.31 KB)
•         📄 02-GA4 SDR Template – CUL.xlsx (68.93 KB)
•         📄 02-Introduction to Digital Analytics Audits.mp4 (215.57 MB)
•         📄 02-Introduction to Digital Analytics Audits.pdf (68.69 KB)
•         📄 02-Questions for a GA4 Audit and Implementation.docx (46.51 KB)
•         📄 02-Transcript – GA4 Audit – Introduction to Digital Analytics Audits.docx (326.09 KB)
•         📄 03-Key aspects of data quality.mp4 (248.76 MB)
•         📄 03-Key aspects of data quality.pdf (86.86 KB)
•         📄 03-Transcript – GA4 Audit – Key aspects of data quality.docx (323.61 KB)
•         📄 04-Overview of Common Data Quality Issues.mp4 (1.70 GB)
•         📄 04-Overview of Common Data Quality Issues.pdf (70.33 KB)
•         📄 04-Transcript – GA4 Audit – Overview of Common Data Quality Issues.docx (339.41 KB)
•         📄 05-How and why you should be connecting Screaming Frog with Google Analytics.mp4 (58.48 MB)
•         📄 05-Tracking Code Presence site crawl.mp4 (500.31 MB)
•         📄 05-Tracking Code Presence site crawl.pdf (80.86 KB)
•         📄 05-Transcript – GA4 Audit – Tracking Code Presence site crawl.docx (324.56 KB)
•         📄 06-Events and Parameters.mp4 (100.96 MB)
•         📄 06-Events and Parameters.pdf (100.55 KB)
•         📄 06-Transcript – GA4 Audit – Events and Parameters.docx (326.33 KB)
•         📄 07-Integrity Checks.mp4 (168.15 MB)
•         📄 07-Integrity Checks.pdf (96.04 KB)
•         📄 07-Transcript – GA4 Audit – Integrity Checks.docx (322.67 KB)
•         📄 08-Testing User Scenarios.mp4 (341.97 MB)
•         📄 08-Testing User Scenarios.pdf (75.86 KB)
•         📄 08-Transcript – GA4 Audit – Testing User Scenarios.docx (322.63 KB)
•         📄 09-Set Up and Configuration Audit.mp4 (279.28 MB)
•         📄 09-Set Up and Configuration Audit.pdf (89.99 KB)
•         📄 09-Transcript – GA4 Audit – Set Up and Configuration Audit.docx (322.31 KB)
•         📄 10-Property Settings.mp4 (201.66 MB)
•         📄 10-Property Settings.pdf (40.93 KB)
•         📄 10-Transcript – GA4 Audit – Property Settings.docx (321.28 KB)
•         📄 11-Data Stream Settings.mp4 (238.76 MB)
•         📄 11-Data Stream Settings.pdf (64.86 KB)
•         📄 11-Transcript – GA4 Audit – Data Stream Settings.docx (321.33 KB)
•         📄 12-Configuring and Validating Events.mp4 (5.81 MB)
•         📄 12-Configuring and Validating Events.pdf (54.37 KB)
•         📄 12-Transcript – GA4 Audit – Configuring and Validating Events.docx (319.46 KB)
•         📄 13-Transcript – GA4 Audit – User ID and Cross-Device tracking.docx (319.19 KB)
•         📄 13-User ID and Cross-Device tracking.mp4 (29.81 MB)
•         📄 13-User ID and Cross-Device tracking.pdf (57.15 KB)
•         📄 14-Customization of Reports  Exploration reports.mp4 (263.59 MB)
•         📄 14-Customization of Reports  Exploration reports.pdf (55.14 KB)
•         📄 14-Transcript – GA4 Audit – Customization of Reports  Exploration reports.docx (322.49 KB)
•         📄 15-Excluding Some Data internal traffic.mp4 (177.82 MB)
•         📄 15-Excluding Some Data internal traffic.pdf (38.07 KB)
•         📄 15-Transcript – GA4 Audit – Excluding Some Data internal traffic.docx (320.96 KB)
•         📄 16-AI Audit Tools Showcase.mp4 (393.37 MB)
•         📄 16-AI Audit Tools Showcase.pdf (50.00 KB)
•         📄 16-Transcript – GA4 Audit – AI Audit Tools Showcase.docx (324.58 KB)
•         📄 17-GA4 Integrations.mp4 (136.16 MB)
•         📄 17-GA4 Integrations.pdf (64.09 KB)
•         📄 17-Transcript – GA4 Audit – GA4 Integrations.docx (322.19 KB)
•         📄 18-Privacy  Compliance Audit  Privacy Settings in GA4.mp4 (388.63 MB)
•         📄 18-Privacy  Compliance Audit  Privacy Settings in GA4.pdf (75.44 KB)
•         📄 18-Transcript – GA4 Audit – Privacy  Compliance Audit  Privacy Settings in GA4.docx (324.99 KB)
•         📄 19-PII and GA4.mp4 (65.53 MB)
•         📄 19-PII and GA4.pdf (51.25 KB)
•         📄 19-Transcript – GA4 Audit – PII and GA4.docx (321.47 KB)
•         📄 20-Auditing User Consent and Opt-out Settings.mp4 (305.67 MB)
•         📄 20-Auditing User Consent and Opt-out Settings.pdf (63.89 KB)
•         📄 20-Transcript – GA4 Audit – Auditing User Consent and Opt-out Settings.docx (324.35 KB)
•         📄 21-Tool showcase- Monitoring Your Martech Stack.mp4 (259.52 MB)
•         📄 21-Tool showcase- Monitoring Your Martech Stack.pdf (45.55 KB)
•         📄 21-Transcript – GA4 Audit – Tool showcase_ Monitoring Your Martech Stack.docx (323.53 KB)
•         📄 22-Prioritizing Audit Findings Eisenhower matrix concept.mp4 (62.12 MB)
•         📄 22-Prioritizing Audit Findings Eisenhower matrix concept.pdf (66.43 KB)
•         📄 22-Transcript – GA4 Audit – Prioritizing Audit Findings Eisenhower matrix concept.docx (320.48 KB)
•         📄 23-Establishing Monitoring or an Audit Calendar.mp4 (30.82 MB)
•         📄 23-Establishing Monitoring or an Audit Calendar.pdf (56.83 KB)
•         📄 23-Transcript – GA4 Audit – Establishing Monitoring or an Audit Calendar.docx (319.67 KB)
•         📄 24-Course Wrap-Up.mp4 (96.35 MB)
•         📄 24-Course Wrap-Up.pdf (35.40 KB)
•         📄 24-GA4 Audit Checklist Master CUL.xlsx (97.67 KB)
•         📄 24-Transcript – GA4 Audit – Course Wrap-Up.docx (319.71 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 02- GA4 for Beginners
•         📄 01-GA4 Intro Course – CXL – All lessons.pptx (8.42 MB)
•         📄 01-Google Analytics 4 for beginners.mp4 (165.22 MB)
•         📄 02-Course Introduction.mp4 (444.02 MB)
•         📄 02-Course Introduction.pdf (24.05 KB)
•         📄 02-Transcript – Google Analytics 4 for beginners – Course Introduction.docx (321.63 KB)
•         📄 03-GA4 Event Types.mp4 (96.34 MB)
•         📄 03-GA4 Event Types.pdf (98.56 KB)
•         📄 03-Transcript – Google Analytics 4 for beginners – GA4 Event Types.docx (321.05 KB)
•         📁 04-Getting Started
•           📄 01-Getting Started.mp4 (143.69 MB)
•           📄 01-Getting Started.pdf (17.90 KB)
•           📄 01-Transcript – Google Analytics 4 for beginners – Getting Started.docx (319.41 KB)
•           📄 02-GA4 Properties Well Use.mp4 (64.71 MB)
•           📄 02-GA4 Properties Well Use.pdf (17.21 KB)
•           📄 02-Transcript – Google Analytics 4 for beginners – GA4 Properties Well Use.docx (320.23 KB)
•           📄 03-Google Merchandise Store.mp4 (43.21 MB)
•           📄 03-Google Merchandise Store.pdf (48.69 KB)
•           📄 03-Transcript – Google Analytics 4 for beginners – Google Merchandise Store.docx (319.07 KB)
•           📄 04-Home Screen  a customizable dashboard.mp4 (63.65 MB)
•           📄 04-Home Screen  a customizable dashboard.pdf (43.06 KB)
•           📄 04-Transcript – Google Analytics 4 for beginners – Home Screen  a customizable dashboard.docx (320.32 KB)
•           📄 05-Insights.mp4 (67.94 MB)
•           📄 05-Insights.pdf (39.65 KB)
•           📄 05-Transcript – Google Analytics 4 for beginners – Insights.docx (319.61 KB)
•           📄 06-Definitions Sessions and Users.mp4 (61.12 MB)
•           📄 06-Definitions Sessions and Users.pdf (17.16 KB)
•           📄 06-Transcript – Google Analytics 4 for beginners – Definitions Sessions and Users.docx (320.30 KB)
•           📄 07-Reports Snapshot Realtime.mp4 (106.29 MB)
•           📄 07-Reports Snapshot Realtime.pdf (19.00 KB)
•           📄 07-Transcript – Google Analytics 4 for beginners – Reports Snapshot Realtime.docx (320.44 KB)
•         📁 05-Acquisition Reports
•           📄 01-Acquisition Reports.mp4 (73.25 MB)
•           📄 01-Acquisition Reports.pdf (17.25 KB)
•           📄 01-Transcript – Google Analytics 4 for beginners – Acquisition Reports.docx (318.41 KB)
•           📄 02-Transcript – Google Analytics 4 for beginners – User Acquisition.docx (320.44 KB)
•           📄 02-User Acquisition.mp4 (87.99 MB)
•           📄 02-User Acquisition.pdf (22.66 KB)
•           📄 03-Hidden Features in the UI.mp4 (158.97 MB)
•           📄 03-Hidden Features in the UI.pdf (16.65 KB)
•           📄 03-Transcript – Google Analytics 4 for beginners – Hidden Features in the UI.docx (321.64 KB)
•           📄 04-Default Channel Group.mp4 (121.16 MB)
•           📄 04-Default Channel Group.pdf (67.50 KB)
•           📄 04-Transcript – Google Analytics 4 for beginners – Default Channel Group.docx (320.06 KB)
•           📄 05-Traffic Acquisition.mp4 (75.92 MB)
•           📄 05-Traffic Acquisition.pdf (21.56 KB)
•           📄 05-Transcript – Google Analytics 4 for beginners – Traffic Acquisition.docx (319.91 KB)
•           📄 06-More Segmenting Features.mp4 (140.55 MB)
•           📄 06-More Segmenting Features.pdf (25.25 KB)
•           📄 06-Transcript – Google Analytics 4 for beginners – More Segmenting Features.docx (321.11 KB)
•           📄 07-Customization.mp4 (134.10 MB)
•           📄 07-Customization.pdf (23.47 KB)
•           📄 07-Transcript – Google Analytics 4 for beginners – Customization.docx (321.29 KB)
•           📄 08-Acquisition Overview Report.mp4 (113.85 MB)
•           📄 08-Acquisition Overview Report.pdf (20.59 KB)
•           📄 08-Transcript – Google Analytics 4 for beginners – Acquisition Overview Report.docx (320.92 KB)
•           📄 09-Transcript – Google Analytics 4 for beginners – Wrapping Up Acquisition Reports.docx (318.52 KB)
•           📄 09-Wrapping Up Acquisition Reports.mp4 (92.01 MB)
•           📄 09-Wrapping Up Acquisition Reports.pdf (22.08 KB)
•         📁 06-Engagement Reports
•           📄 01-Engagement Reports.mp4 (31.01 MB)
•           📄 01-Engagement Reports.pdf (22.09 KB)
•           📄 01-Transcript – Google Analytics 4 for beginners – Engagement Reports.docx (318.91 KB)
•           📄 02-Engagement Overview Report.mp4 (93.18 MB)
•           📄 02-Engagement Overview Report.pdf (43.40 KB)
•           📄 02-Transcript – Google Analytics 4 for beginners – Engagement Overview Report.docx (320.90 KB)
•           📄 03-Landing Page Report  Part 1.mp4 (107.93 MB)
•           📄 03-Landing Page Report  Part 1.pdf (20.39 KB)
•           📄 03-Transcript – Google Analytics 4 for beginners – Landing Page Report  Part 1.docx (320.08 KB)
•           📄 04-Landing Page Report  Part 2.mp4 (159.91 MB)
•           📄 04-Landing Page Report  Part 2.pdf (19.44 KB)
•           📄 04-Transcript – Google Analytics 4 for beginners – Landing Page Report  Part 2.docx (320.26 KB)
•           📄 05-Landing Page Report  Part 3.mp4 (58.06 MB)
•           📄 05-Landing Page Report  Part 3.pdf (16.67 KB)
•           📄 05-Transcript – Google Analytics 4 for beginners – Landing Page Report  Part 3.docx (320.36 KB)
•           📄 06-Pages and Screens  Part 1.mp4 (215.32 MB)
•           📄 06-Pages and Screens  Part 1.pdf (37.87 KB)
•           📄 06-Transcript – Google Analytics 4 for beginners – Pages and Screens  Part 1.docx (322.04 KB)
•           📄 07-Pages and Screens  Part 2.mp4 (105.00 MB)
•           📄 07-Pages and Screens  Part 2.pdf (15.97 KB)
•           📄 07-Transcript – Google Analytics 4 for beginners – Pages and Screens  Part 2.docx (321.66 KB)
•           📄 08-Events  Part 1.mp4 (161.24 MB)
•           📄 08-Events  Part 1.pdf (19.39 KB)
•           📄 08-Transcript – Google Analytics 4 for beginners – Events  Part 1.docx (321.90 KB)
•           📄 09-Events  Part 2.mp4 (178.57 MB)
•           📄 09-Events  Part 2.pdf (25.77 KB)
•           📄 09-Transcript – Google Analytics 4 for beginners – Events  Part 2.docx (322.39 KB)
•           📄 10-Conversions.mp4 (156.24 MB)
•           📄 10-Conversions.pdf (15.23 KB)
•           📄 10-Transcript – Google Analytics 4 for beginners – Conversions.docx (321.95 KB)
•           📄 11-Transcript – Google Analytics 4 for beginners – Wrapping Up Engagement Reports.docx (318.47 KB)
•           📄 11-Wrapping Up Engagement Reports.mp4 (8.01 MB)
•           📄 11-Wrapping Up Engagement Reports.pdf (18.48 KB)
•         📁 07-Other Reports in GA4
•           📄 01-Other Reports in GA4.mp4 (9.51 MB)
•           📄 01-Other Reports in GA4.pdf (17.71 KB)
•           📄 01-Transcript – Google Analytics 4 for beginners – Other Reports in GA4.docx (318.50 KB)
•           📄 02-Ecommerce Background.mp4 (96.98 MB)
•           📄 02-Ecommerce Background.pdf (18.40 KB)
•           📄 02-Transcript – Google Analytics 4 for beginners – Ecommerce Background.docx (320.61 KB)
•           📄 03-Monetization Reports.mp4 (138.67 MB)
•           📄 03-Monetization Reports.pdf (19.56 KB)
•           📄 03-Transcript – Google Analytics 4 for beginners – Monetization Reports.docx (321.47 KB)
•           📄 04-Retention  User Reports.mp4 (83.79 MB)
•           📄 04-Retention  User Reports.pdf (16.75 KB)
•           📄 04-Transcript – Google Analytics 4 for beginners – Retention  User Reports.docx (322.91 KB)
•           📄 05-Advertising.mp4 (214.62 MB)
•           📄 05-Advertising.pdf (39.56 KB)
•           📄 05-Transcript – Google Analytics 4 for beginners – Advertising.docx (321.62 KB)
•           📄 06-Explorations  Part 1.mp4 (169.51 MB)
•           📄 06-Explorations  Part 1.pdf (17.93 KB)
•           📄 06-Transcript – Google Analytics 4 for beginners – Explorations  Part 1.docx (322.15 KB)
•           📄 07-Explorations  Part 2.mp4 (140.09 MB)
•           📄 07-Explorations  Part 2.pdf (16.89 KB)
•           📄 07-Transcript – Google Analytics 4 for beginners – Explorations  Part 2.docx (320.89 KB)
•           📄 08-Course Wrap-up.mp4 (73.68 MB)
•           📄 08-Course Wrap-up.pdf (18.33 KB)
•           📄 08-Transcript – Google Analytics 4 for beginners – Course Wrap-up.docx (318.56 KB)
•       📁 03-Google Tag Manager for Beginners
•         📄 01-Complete Deck – Welcome to Google Tag Manager for Beginners – 2022.pptx (5.93 MB)
•         📄 01-Overview.pdf (38.13 KB)
•         📄 02-Transcript – Google Tag Manager for Beginners – Welcome to Google Tag Manager Basics.docx (320.86 KB)
•         📄 02-Welcome to Google Tag Manager Basics.mp4 (15.37 MB)
•         📄 02-Welcome to Google Tag Manager Basics.pdf (36.34 KB)
•         📄 03-Transcript – Google Tag Manager for Beginners – Your Introduction to Google Tag Manager for Beginners.docx (329.86 KB)
•         📄 03-Your Introduction to Google Tag Manager for Beginners.mp4 (368.29 MB)
•         📄 03-Your Introduction to Google Tag Manager for Beginners.pdf (42.97 KB)
•         📄 05-Getting Started- Creating Your First Tag.mp4 (351.47 MB)
•         📄 05-Getting Started- Creating Your First Tag.pdf (67.00 KB)
•         📄 05-Transcript – Google Tag Manager for Beginners – Getting Started_ Creating Your First Tag.docx (331.27 KB)
•         📄 06-Getting Started- Scripts and Pixels.mp4 (410.70 MB)
•         📄 06-Getting Started- Scripts and Pixels.pdf (79.20 KB)
•         📄 06-Transcript – Google Tag Manager for Beginners – Getting Started_ Scripts and Pixels.docx (329.86 KB)
•         📄 09-Tracking Ecommerce  The Basics.mp4 (900.64 MB)
•         📄 09-Tracking Ecommerce  The Basics.pdf (39.96 KB)
•         📄 09-Transcript – Google Tag Manager for Beginners – Tracking Ecommerce  The Basics.odt (41.70 KB)
•         📄 11-Transcript – Google Tag Manager for Beginners – Wrap Up and Resources.docx (329.74 KB)
•         📄 11-Wrap Up and Resources.mp4 (554.30 MB)
•         📄 11-Wrap Up and Resources.pdf (58.97 KB)
•         📁 04-Get to Know GTM
•           📄 01-Get to Know GTM.pdf (12.38 KB)
•           📄 02-Tags.mp4 (282.08 MB)
•           📄 02-Tags.pdf (30.74 KB)
•           📄 02-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Tags.docx (326.23 KB)
•           📄 03-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Triggers.docx (324.32 KB)
•           📄 03-Triggers.mp4 (238.74 MB)
•           📄 03-Triggers.pdf (20.13 KB)
•           📄 04-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Variables.docx (325.74 KB)
•           📄 04-Variables.mp4 (92.96 MB)
•           📄 04-Variables.pdf (31.48 KB)
•           📄 05-Data Layer.mp4 (208.94 MB)
•           📄 05-Data Layer.pdf (31.81 KB)
•           📄 05-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Data Layer.docx (326.21 KB)
•           📄 06-Organization.mp4 (212.88 MB)
•           📄 06-Organization.pdf (36.51 KB)
•           📄 06-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Organization.docx (329.12 KB)
•           📄 07-Preview Mode.mp4 (382.08 MB)
•           📄 07-Preview Mode.pdf (32.61 KB)
•           📄 07-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Preview Mode.docx (328.63 KB)
•           📄 08-Transcript – Google Tag Manager for Beginners – Get to Know GTM_ Workflow.docx (325.28 KB)
•           📄 08-Workflow.mp4 (185.41 MB)
•           📄 08-Workflow.pdf (54.57 KB)
•         📁 07-Tracking Engagement
•           📄 01-Tracking Engagement.pdf (13.01 KB)
•           📄 02-Clicks and Times.mp4 (407.94 MB)
•           📄 02-Clicks and Times.pdf (31.68 KB)
•           📄 02-Transcript – Google Tag Manager for Beginners – Tracking Engagement_ Clicks and Times.docx (330.13 KB)
•           📄 03-Scroll.mp4 (212.86 MB)
•           📄 03-Scroll.pdf (29.43 KB)
•           📄 03-Transcript – Google Tag Manager for Beginners – Tracking Engagement_ Scroll.docx (324.75 KB)
•           📄 04-Transcript – Google Tag Manager for Beginners – Tracking Engagement_ YouTube Videos.docx (330.06 KB)
•           📄 04-YouTube Videos.mp4 (537.88 MB)
•           📄 04-YouTube Videos.pdf (30.75 KB)
•         📁 08-Data Layer 101
•           📄 01-Data Layer 101.pdf (10.71 KB)
•           📄 02-Storing Details.mp4 (386.35 MB)
•           📄 02-Storing Details.pdf (29.19 KB)
•           📄 02-Transcript – Google Tag Manager for Beginners – Data Layer 101_ Storing Details.docx (330.26 KB)
•           📄 03-Reading Details.mp4 (437.59 MB)
•           📄 03-Reading Details.pdf (33.82 KB)
•           📄 03-Transcript – Google Tag Manager for Beginners – Data Layer 101_ Reading Details.docx (328.96 KB)
•         📁 10-Deep Dive
•           📄 01-Deep Dive.pdf (11.83 KB)
•           📄 02-Cross-Domain Measurement.mp4 (294.22 MB)
•           📄 02-Cross-Domain Measurement.pdf (35.92 KB)
•           📄 02-Transcript – Google Tag Manager for Beginners – Deep Dive_ Cross-Domain Measurement.docx (325.83 KB)
•           📄 03-Tag Sequencing.mp4 (100.13 MB)
•           📄 03-Tag Sequencing.pdf (25.97 KB)
•           📄 03-Transcript – Google Tag Manager for Beginners – Deep Dive_ Tag Sequencing.docx (326.37 KB)
•           📄 04-Formatting Variables.mp4 (149.86 MB)
•           📄 04-Formatting Variables.pdf (26.66 KB)
•           📄 04-Transcript – Google Tag Manager for Beginners – Deep Dive_ Formatting Variables.docx (323.48 KB)
•       📁 04-GA4 Intermediate
•         📄 01-CXL Slide Deck – GA4 Intermediate.pptx (25.71 MB)
•         📄 01-GA4 Intermediate.mp4 (208.10 MB)
•         📄 01-Overview.pdf (23.45 KB)
•         📄 02-Course Introduction.mp4 (128.79 MB)
•         📄 02-Course Introduction.pdf (25.52 KB)
•         📄 02-Transcript – GA4 Intermediate – Course Introduction.docx (319.28 KB)
•         📁 03-G4 Admin
•           📄 01-G4 Admin.pdf (28.17 KB)
•           📄 02-Creating a GA4 property.mp4 (52.82 MB)
•           📄 02-Creating a GA4 property.pdf (17.77 KB)
•           📄 02-Transcript – GA4 Intermediate – Creating a GA4 property.docx (319.60 KB)
•           📄 03-Adding GA4 tracking.mp4 (97.29 MB)
•           📄 03-Adding GA4 tracking.pdf (17.88 KB)
•           📄 03-Transcript – GA4 Intermediate – Adding GA4 tracking.docx (321.81 KB)
•           📄 04-Adding GA4 to WordPress.mp4 (255.60 MB)
•           📄 04-Adding GA4 to WordPress.pdf (19.81 KB)
•           📄 04-Transcript – GA4 Intermediate – Adding GA4 to WordPress.docx (320.80 KB)
•           📄 05-Google Tag Admin Settings.mp4 (218.57 MB)
•           📄 05-Google Tag Admin Settings.pdf (81.01 KB)
•           📄 05-Transcript – GA4 Intermediate – Google Tag Admin Settings.docx (322.61 KB)
•           📄 06-Google Tag Part 2  Main Settings.mp4 (354.93 MB)
•           📄 06-Google Tag Part 2  Main Settings.pdf (37.73 KB)
•           📄 06-Transcript – GA4 Intermediate – Google Tag Part 2  Main Settings.docx (322.49 KB)
•           📄 07-Google Tag Part 3  IP and Dev Filters.mp4 (69.58 MB)
•           📄 07-Google Tag Part 3  IP and Dev Filters.pdf (49.86 KB)
•           📄 07-Transcript – GA4 Intermediate – Google Tag Part 3  IP and Dev Filters.docx (322.38 KB)
•           📄 08-Google Tag Part 4  Remaining Settings.mp4 (46.28 MB)
•           📄 08-Google Tag Part 4  Remaining Settings.pdf (39.04 KB)
•           📄 08Transcript – GA4 Intermediate – Google Tag Part 4  Remaining Settings.docx (320.50 KB)
•           📄 09-GA4 Enhanced Measurement Events.mp4 (63.02 MB)
•           📄 09-GA4 Enhanced Measurement Events.pdf (32.87 KB)
•           📄 09-Pandemic Banana Bread.mp4 (93.53 MB)
•           📄 09-Transcript – GA4 Intermediate – GA4 Enhanced Measurement Events.docx (319.74 KB)
•           📄 10-Custom Definitions.mp4 (78.20 MB)
•           📄 10-Custom Definitions.pdf (44.46 KB)
•           📄 10-Transcript – GA4 Intermediate – Custom Definitions.docx (322.66 KB)
•           📄 11-Data Settings  Part 1.mp4 (64.79 MB)
•           📄 11-Data Settings  Part 1.pdf (41.54 KB)
•           📄 11-Transcript – GA4 Intermediate – Data Settings  Part 1.docx (322.08 KB)
•           📄 12-Data Settings  Part 2.mp4 (91.04 MB)
•           📄 12-Data Settings  Part 2.pdf (42.82 KB)
•           📄 12-Transcript – GA4 Intermediate – Data Settings  Part 2.docx (320.04 KB)
•           📄 13-Product Links  Part 1.mp4 (140.31 MB)
•           📄 13-Product Links  Part 1.pdf (22.70 KB)
•           📄 13-Transcript – GA4 Intermediate – Product Links  Part 1.docx (320.93 KB)
•           📄 14-Product Links  Part 2.mp4 (186.74 MB)
•           📄 14-Product Links  Part 2.pdf (52.67 KB)
•           📄 14-Transcript – GA4 Intermediate – Product Links  Part 2.docx (323.36 KB)
•           📄 15-GA4 Admin  Other Settings.mp4 (180.44 MB)
•           📄 15-GA4 Admin  Other Settings.pdf (33.01 KB)
•           📄 15-Transcript – GA4 Intermediate – GA4 Admin  Other Settings.docx (322.79 KB)
•         📁 04-Customizing the Interface
•           📄 01-Customizing the Interface.pdf (27.82 KB)
•           📄 02-The Library.mp4 (161.07 MB)
•           📄 02-The Library.pdf (20.56 KB)
•           📄 02-Transcript – GA4 Intermediate – The Library.docx (321.71 KB)
•           📄 03-New Reports and Collections.mp4 (159.87 MB)
•           📄 03-New Reports and Collections.pdf (13.85 KB)
•           📄 03-Transcript – GA4 Intermediate – New Reports and Collections.docx (320.91 KB)
•           📄 04-Customizing Reports.mp4 (150.21 MB)
•           📄 04-Customizing Reports.pdf (16.06 KB)
•           📄 04-Transcript – GA4 Intermediate – Customizing Reports.docx (321.50 KB)
•           📄 05-Audiences.mp4 (195.78 MB)
•           📄 05-Audiences.pdf (16.34 KB)
•           📄 05-Transcript – GA4 Intermediate – Audiences.docx (323.10 KB)
•           📄 06-Explorations.mp4 (244.82 MB)
•           📄 06-Explorations.pdf (15.47 KB)
•           📄 06-Transcript – GA4 Intermediate – Explorations.docx (323.73 KB)
•         📁 05-Inspecting Traffic and Debugging
•           📄 01-Inspecting Traffic and Debugging.pdf (19.94 KB)
•           📄 02-The Network Tab.mp4 (91.90 MB)
•           📄 02-The Network Tab.pdf (25.93 KB)
•           📄 02-Transcript – GA4 Intermediate – The Network Tab.docx (322.05 KB)
•           📄 03-More Chrome Extensions.mp4 (342.43 MB)
•           📄 03-More Chrome Extensions.pdf (48.73 KB)
•           📄 03-Transcript – GA4 Intermediate – More Chrome Extensions.docx (324.21 KB)
•           📄 04-DebugView.mp4 (684.16 MB)
•           📄 04-DebugView.pdf (41.70 KB)
•           📄 04-Transcript – GA4 Intermediate – DebugView.docx (325.86 KB)
•         📁 06-Ecommerce
•           📄 01-Ecommerce.pdf (16.60 KB)
•           📄 02-From scratch ish.mp4 (222.53 MB)
•           📄 02-From scratch ish.pdf (16.63 KB)
•           📄 02-Transcript – GA4 Intermediate – From scratch ish.docx (322.38 KB)
•           📄 03-Transcript – GA4 Intermediate – WordPress Example.docx (322.55 KB)
•           📄 03-WordPress Example.mp4 (275.19 MB)
•           📄 03-WordPress Example.pdf (16.26 KB)
•           📄 04-Lets Buy a GoPro.mp4 (290.50 MB)
•           📄 04-Lets Buy a GoPro.pdf (16.16 KB)
•           📄 04-Transcript – GA4 Intermediate – Lets Buy a GoPro.docx (322.46 KB)
•         📁 07-Events and Custom Events
•           📄 01-Events and Custom Events.pdf (18.61 KB)
•           📄 02-Custom Events.mp4 (79.73 MB)
•           📄 02-Custom Events.pdf (16.43 KB)
•           📄 02-Transcript – GA4 Intermediate – Custom Events.docx (322.09 KB)
•           📄 03-Sources of events.mp4 (63.08 MB)
•           📄 03-Sources of events.pdf (16.37 KB)
•           📄 03-Transcript – GA4 Intermediate – Sources of events.docx (322.55 KB)
•           📄 04-GTM Events.mp4 (26.53 MB)
•           📄 04-GTM Events.pdf (19.26 KB)
•           📄 04-Transcript – GA4 Intermediate – GTM Events.docx (322.32 KB)
•           📄 05-Conversions.mp4 (548.48 MB)
•           📄 05-Conversions.pdf (15.05 KB)
•           📄 05-Transcript – GA4 Intermediate – Conversions.docx (321.19 KB)
•       📁 05-The Measurement Matrix
•         📄 01-Overview.pdf (16.34 KB)
•         📄 01-The-Measurement-Matrix-combined-PDF.pdf (150.46 KB)
•         📄 02-Planning.mp4 (119.41 MB)
•         📄 02-Planning.pdf (14.09 KB)
•         📄 02-Transcript – The Measurement Matrix – Planning.docx (325.72 KB)
•         📄 03-Building.mp4 (248.20 MB)
•         📄 03-Building.pdf (14.69 KB)
•         📄 03-Transcript – The Measurement Matrix – Building.docx (321.31 KB)
•         📄 04-Reporting.mp4 (84.29 MB)
•         📄 04-Reporting.pdf (13.34 KB)
•         📄 04-Transcript – The Measurement Matrix – Reporting.docx (322.45 KB)
•         📄 05-Forecasting.mp4 (290.53 MB)
•         📄 05-Forecasting.pdf (13.54 KB)
•         📄 05-Transcript – The Measurement Matrix – Forecasting.docx (322.18 KB)
•         📄 06-Optimizing.mp4 (401.60 MB)
•         📄 06-Optimizing.pdf (12.95 KB)
•         📄 06-Transcript – The Measurement Matrix – Optimizing.docx (323.54 KB)
•       📁 06-Advanced Google Tag Manager
•         📄 01-Advanced Google Tag Manager.mp4 (199.30 MB)
•         📄 01-Advanced-Google-Tag-Manager-combined-PDF.pdf (2.75 MB)
•         📄 01-Overview.pdf (26.31 KB)
•         📄 02-Transcript – Advanced Google Tag Manager – Welcome to the Course.docx (324.17 KB)
•         📄 02-Welcome to the Course.mp4 (161.58 MB)
•         📄 02-Welcome to the Course.pdf (8.97 KB)
•         📄 03-Event Tracking Under The Hood.mp4 (538.21 MB)
•         📄 03-Event Tracking Under The Hood.pdf (31.85 KB)
•         📄 03-Transcript – Advanced Google Tag Manager – Event Tracking Under The Hood.docx (330.79 KB)
•         📄 04-Custom Event Listeners.mp4 (352.77 MB)
•         📄 04-Custom Event Listeners.pdf (31.39 KB)
•         📄 04-Transcript – Advanced Google Tag Manager – Custom Event Listeners.docx (329.08 KB)
•         📄 05-The Tracker Object.mp4 (923.95 MB)
•         📄 05-The Tracker Object.pdf (32.23 KB)
•         📄 05-Transcript – Advanced Google Tag Manager – The Tracker Object.docx (328.56 KB)
•         📄 06-Transcript – Advanced Google Tag Manager – customTask.docx (329.30 KB)
•         📄 06-customTask.mp4 (280.23 MB)
•         📄 06-customTask.pdf (23.45 KB)
•         📄 07-Enhanced Ecommerce.mp4 (436.87 MB)
•         📄 07-Enhanced Ecommerce.pdf (29.61 KB)
•         📄 07-Transcript – Advanced Google Tag Manager – Enhanced Ecommerce.docx (332.49 KB)
•         📄 08-API Outline And Resources.mp4 (533.31 MB)
•         📄 08-API Outline And Resources.pdf (25.90 KB)
•         📄 08-Transcript – Advanced Google Tag Manager – API Outline And Resources.docx (327.99 KB)
•         📄 09-Build Your Own API Tool.mp4 (723.76 MB)
•         📄 09-Build Your Own API Tool.pdf (22.65 KB)
•         📄 09-Transcript – Advanced Google Tag Manager – Build Your Own API Tool.docx (330.09 KB)
•         📄 10-Templates Introduction.mp4 (451.39 MB)
•         📄 10-Templates Introduction.pdf (27.12 KB)
•         📄 10-Transcript – Advanced Google Tag Manager – Templates Introduction.docx (325.76 KB)
•         📄 11-Build Your Own Custom Template.mp4 (476.33 MB)
•         📄 11-Build Your Own Custom Template.pdf (18.33 KB)
•         📄 11-Transcript – Advanced Google Tag Manager – Build Your Own Custom Template.docx (333.46 KB)
•         📄 12-Transcript – Advanced Google Tag Manager – Wrapping Up.docx (323.03 KB)
•         📄 12-Wrapping Up.mp4 (135.07 MB)
•         📄 12-Wrapping Up.pdf (9.26 KB)
•       📁 07-BigQuery and GA4
•         📄 01-CXL Slides_BigQueryGA4.pptx (13.16 MB)
•         📄 01-Overview.pdf (28.94 KB)
•         📄 02-Course Introduction.mp4 (113.46 MB)
•         📄 02-Course Introduction.pdf (16.46 KB)
•         📄 02-Transcript – BigQuery and GA4 – Course Introduction.docx (319.00 KB)
•         📄 03-GA4s data model.mp4 (56.74 MB)
•         📄 03-GA4s data model.pdf (32.18 KB)
•         📄 03-Transcript – BigQuery and GA4 – GA4s data model.docx (321.23 KB)
•         📄 04-Linking GA4 to BigQuery.mp4 (87.07 MB)
•         📄 04-Linking GA4 to BigQuery.pdf (25.32 KB)
•         📄 04-Transcript – BigQuery and GA4 – Linking GA4 to BigQuery.docx (320.56 KB)
•         📄 05-SQL basics.mp4 (85.38 MB)
•         📄 05-SQL basics.pdf (30.54 KB)
•         📄 05-Transcript – BigQuery and GA4 – SQL basics.docx (322.47 KB)
•         📄 06-Getting A-B test data into GA4 and BigQuery.mp4 (84.78 MB)
•         📄 06-Getting A-B test data into GA4 and BigQuery.pdf (23.38 KB)
•         📄 06-Transcript – BigQuery and GA4 – Getting A_B test data into GA4 and BigQuery.docx (320.77 KB)
•         📄 07-Automating and monitoring with Google Sheets.mp4 (64.76 MB)
•         📄 07-Automating and monitoring with Google Sheets.pdf (24.24 KB)
•         📄 07-Transcript – BigQuery and GA4 – Automating and monitoring with Google Sheets.docx (321.37 KB)
•         📄 08-Automating and monitoring with Looker Studio.mp4 (27.04 MB)
•         📄 08-Automating and monitoring with Looker Studio.pdf (23.86 KB)
•         📄 08-Transcript – BigQuery and GA4 – Automating and monitoring with Looker Studio.docx (318.99 KB)
•       📁 08-Preparing for your GA4 Implementation
•         📄 01-GA4 Pre-implementation – CXL Slide Deck Template 2022.pptx (5.44 MB)
•         📄 01-Preparing for your GA4 Implementation.mp4 (5.76 MB)
•         📄 02-Identify the Correct Stakeholders.mp4 (85.60 MB)
•         📄 02-Identify the Correct Stakeholders.pdf (32.26 KB)
•         📄 02-Transcript – Preparing for your GA4 Implementation – Identify the Correct Stakeholders.docx (323.52 KB)
•         📄 03-Document Your Business Goals.mp4 (812.31 MB)
•         📄 03-Document Your Business Goals.pdf (53.02 KB)
•         📄 03-Transcript – Preparing for your GA4 Implementation – Document Your Business Goals.docx (325.91 KB)
•         📄 04-Review Your Current Implementation.mp4 (28.35 MB)
•         📄 04-Review Your Current Implementation.pdf (22.05 KB)
•         📄 04-Transcript – Preparing for your GA4 Implementation – Review Your Current Implementation.docx (320.09 KB)
•         📄 05-Design Your New Implementation.mp4 (588.43 MB)
•         📄 05-Design Your New Implementation.pdf (87.77 KB)
•         📄 05-GA4 SDR Template – CXL.xlsx (64.18 KB)
•         📄 05-Transcript – Preparing for your GA4 Implementation – Design Your New Implementation.docx (340.17 KB)
•         📄 06-Build the Data Layer.mp4 (142.68 MB)
•         📄 06-Build the Data Layer.pdf (45.71 KB)
•         📄 06-Transcript – Preparing for your GA4 Implementation – Build the Data Layer.docx (324.68 KB)
•         📄 07-Implement QA and Launch.mp4 (53.49 MB)
•         📄 07-Implement QA and Launch.pdf (32.25 KB)
•         📄 07-Transcript – Preparing for your GA4 Implementation – Implement QA and Launch.docx (322.93 KB)
•       📁 09-Special Topics in GTM for GA4
•         📄 01-Special Topics in GTM for GA4 – CXL Slide Deck Template 2022.pptx (2.89 MB)
•         📄 01-Special Topics in GTM for GA4.mp4 (6.01 MB)
•         📄 02-Data Layers and the Google Tag.mp4 (558.97 MB)
•         📄 02-Data Layers and the Google Tag.pdf (42.49 KB)
•         📄 02-Transcript – Special Topics in GTM for GA4 – Data Layers and the Google Tag.docx (343.62 KB)
•         📄 03-GA4 Configuration Tags in GA4-GTM.mp4 (169.95 MB)
•         📄 03-GA4 Configuration Tags in GA4-GTM.pdf (42.82 KB)
•         📄 03-Transcript – Special Topics in GTM for GA4 – GA4 Configuration Tags in GA4_GTM.docx (324.40 KB)
•         📄 04-Approaches to capturing click events in GA4.mp4 (441.27 MB)
•         📄 04-Approaches to capturing click events in GA4.pdf (52.74 KB)
•         📄 04-GTM-NKLXBPK_workspace6.json (136.54 KB)
•         📄 04-Transcript – Special Topics in GTM for GA4 – Approaches to capturing click events in GA4.docx (335.14 KB)
•         📄 05-Tracking components from external vendors.mp4 (902.04 MB)
•         📄 05-Tracking components from external vendors.pdf (39.71 KB)
•         📄 05-Transcript – Special Topics in GTM for GA4 – Tracking components from external vendors.docx (330.70 KB)
•         📄 06-The power and limitations of GTM zones.mp4 (711.44 MB)
•         📄 06-The power and limitations of GTM zones.pdf (32.03 KB)
•         📄 06-Transcript – Special Topics in GTM for GA4 – The power and limitations of GTM zones.docx (330.09 KB)
•       📁 10-Transactional Data Analysis
•         📄 01-CXL Slides_Transactional Data Analysis.pptx (19.81 MB)
•         📄 01-Overview.pdf (10.89 KB)
•         📄 01-Transactional Data Analysis.mp4 (97.86 MB)
•         📄 02-Data Structure.mp4 (129.43 MB)
•         📄 02-Data Structure.pdf (19.97 KB)
•         📄 02-Transcript – Transactional Data Analysis – Data Structure.docx (323.02 KB)
•         📄 03-Rebuy Rates.mp4 (124.42 MB)
•         📄 03-Rebuy Rates.pdf (21.04 KB)
•         📄 03-Transcript – Transactional Data Analysis – Rebuy Rates.docx (322.64 KB)
•         📄 04-New  Reactivated Buyers.mp4 (94.42 MB)
•         📄 04-New  Reactivated Buyers.pdf (16.92 KB)
•         📄 04-Transcript – Transactional Data Analysis – New  Reactivated Buyers.docx (321.61 KB)
•         📄 05-Customer Spend.mp4 (515.86 MB)
•         📄 05-Customer Spend.pdf (19.86 KB)
•         📄 05-Transcript – Transactional Data Analysis – Customer Spend.docx (322.35 KB)
•         📄 06-Forecasting.mp4 (133.72 MB)
•         📄 06-Forecasting.pdf (17.16 KB)
•         📄 06-Transcript – Transactional Data Analysis – Forecasting.docx (323.00 KB)
•         📄 07-Marketing Channels.mp4 (543.45 MB)
•         📄 07-Marketing Channels.pdf (16.26 KB)
•         📄 07-Transcript – Transactional Data Analysis – Marketing Channels.docx (322.65 KB)
•         📄 08-Transcript – Transactional Data Analysis – Welcome Programs.docx (323.23 KB)
•         📄 08-Welcome Programs.mp4 (139.86 MB)
•         📄 08-Welcome Programs.pdf (16.39 KB)
•         📄 09-The Comp Segment Table.mp4 (160.41 MB)
•         📄 09-The Comp Segment Table.pdf (16.07 KB)
•         📄 09-Transcript – Transactional Data Analysis – The Comp Segment Table.docx (324.13 KB)
•         📄 10-The Class Of Analysis.mp4 (164.32 MB)
•         📄 10-The Class Of Analysis.pdf (16.89 KB)
•         📄 10-Transcript – Transactional Data Analysis – The Class Of Analysis.docx (324.08 KB)
•         📄 11-Promotions.mp4 (104.57 MB)
•         📄 11-Promotions.pdf (16.34 KB)
•         📄 11-Transcript – Transactional Data Analysis – Promotions.docx (322.00 KB)
•         📄 12-Telling The Story.mp4 (458.83 MB)
•         📄 12-Telling The Story.pdf (15.33 KB)
•         📄 12-Transcript – Transactional Data Analysis – Telling The Story.docx (322.27 KB)
•       📁 11-Stay up-to-date with Marketing Analytics
•         📄 01-Measure true Email ROI with these analytics.mp4 (100.07 MB)
•         📄 01-Measure true Email ROI with these analytics.pdf (20.72 KB)
•         📄 02-Marketplace Metrics to Scale Growth Faster.mp4 (289.60 MB)
•         📄 02-Marketplace Metrics to Scale Growth Faster.pdf (21.61 KB)
•         📄 03-Find a Better B2C North Star Metric.mp4 (383.71 MB)
•         📄 03-Find a Better B2C North Star Metric.pdf (20.48 KB)
•         📄 04-Present A-B Test Results in a Format That Gets Read.mp4 (354.86 MB)
•         📄 04-Present A-B Test Results in a Format That Gets Read.pdf (29.87 KB)
•         📄 04-TEMPLATE The Power of Stakeholder Results Slides.pdf (252.22 KB)
•         📄 05-Affordable GA4 Data Analysis with BigQuery.mp4 (355.51 MB)
•         📄 05-Affordable GA4 Data Analysis with BigQuery.pdf (21.26 KB)
•         📄 06-Get Better Insights by Exporting Your GA4 Data to BigQuery.mp4 (139.57 MB)
•         📄 06-Get Better Insights by Exporting Your GA4 Data to BigQuery.pdf (30.30 KB)
•         📄 07-Effectively track B2b Leads in Google Analytics 4 GA4.mp4 (52.47 MB)
•         📄 07-Effectively track B2b Leads in Google Analytics 4 GA4.pdf (30.15 KB)
•         📄 08-Enhance Your Data with Google Analytics 4 GA4 Comparisons.mp4 (84.99 MB)
•         📄 08-Enhance Your Data with Google Analytics 4 GA4 Comparisons.pdf (16.61 KB)
•       📁 12-Mobile Analytics
•         📄 01-Mobile Analytics.pdf (10.46 KB)
•         📄 01-Mobile-analytics-combined.pdf (487.67 KB)
•         📄 02-The what.mp4 (297.96 MB)
•         📄 02-The what.pdf (14.56 KB)
•         📄 02-Transcript – Mobile Analytics – The what.docx (389.35 KB)
•         📄 03-The structure.mp4 (260.89 MB)
•         📄 03-The structure.pdf (14.54 KB)
•         📄 03-Transcript – Mobile Analytics – The structure.docx (390.92 KB)
•         📄 04-The tools.mp4 (151.46 MB)
•         📄 04-The tools.pdf (14.06 KB)
•         📄 04-Transcript – Mobile Analytics – The tools.docx (391.90 KB)

    📁 04-CRO

•       📁 01-Voice of Customer Data
•         📄 01-CXL Slides_Voice of Customer Data.pptx (60.69 MB)
•         📄 01-Voice of Customer Data.mp4 (7.20 MB)
•         📄 01-Voice of Customer Data.pdf (10.48 KB)
•         📄 02-Transcript – Voice of Customer data – VoC Research Principles for CRO.docx (328.57 KB)
•         📄 02-VoC Research Principles for CRO.mp4 (1.09 GB)
•         📄 02-VoC Research Principles for CRO.pdf (19.24 KB)
•         📄 03-Lesson 2_Persona Types  Questions Template.xlsx (5.79 KB)
•         📄 03-Transcript – Voice of Customer data – Understanding Personas.docx (321.38 KB)
•         📄 03-Understanding Personas.mp4 (74.58 MB)
•         📄 03-Understanding Personas.pdf (19.30 KB)
•         📄 04-Perceptions.mp4 (459.88 MB)
•         📄 04-Perceptions.pdf (22.86 KB)
•         📄 04-Transcript – Voice of Customer data – Perceptions.docx (322.67 KB)
•         📄 05-240627_CXL User Testing_Scope Document.docx (860.46 KB)
•         📄 05-Behaviors.mp4 (177.52 MB)
•         📄 05-Behaviors.pdf (22.16 KB)
•         📄 05-Transcript – Voice of Customer data – Behaviors.docx (326.76 KB)
•         📄 06-Motivations  Goals.mp4 (903.81 MB)
•         📄 06-Motivations  Goals.pdf (25.04 KB)
•         📄 06-Transcript – Voice of Customer data – Motivations  Goals.docx (326.59 KB)
•         📄 07-Anxieties fears uncertainties doubts.mp4 (432.44 MB)
•         📄 07-Anxieties fears uncertainties doubts.pdf (22.28 KB)
•         📄 07-Transcript – Voice of Customer data – Anxieties fears uncertainties doubts.docx (323.15 KB)
•         📄 08-Data Processing.mp4 (583.45 MB)
•         📄 08-Data Processing.pdf (22.72 KB)
•         📄 08-Transcript – Voice of Customer data – Data Processing.docx (323.67 KB)
•         📄 09-Bonus- Localization.mp4 (329.18 MB)
•         📄 09-Bonus- Localization.pdf (20.72 KB)
•         📄 09-Transcript – Voice of Customer data – Bonus_ Localization.docx (321.06 KB)
•         📄 10-Bonus- Write Better Than AI by Integrating Voice of The Customer.mp4 (397.87 MB)
•         📄 10-Bonus- Write Better Than AI by Integrating Voice of The Customer.pdf (24.62 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 02-User Research
•         📄 01-Overview.pdf (20.40 KB)
•         📄 01-User Research.mp4 (146.13 MB)
•         📄 01-User-research-combined-PDF.pdf (1.96 MB)
•         📄 02-Transcript – User research – Why everyone should be doing more user research.docx (329.60 KB)
•         📄 02-Why everyone should be doing more user research.mp4 (1.30 GB)
•         📄 02-Why everyone should be doing more user research.pdf (25.79 KB)
•         📄 03-How different research techniques will help you answer different questions.mp4 (1.04 GB)
•         📄 03-How different research techniques will help you answer different questions.pdf (38.39 KB)
•         📄 03-Transcript – User research – How different research techniques will help you answer different questions.docx (327.68 KB)
•         📄 04-Listening to what people say.mp4 (1.07 GB)
•         📄 04-Listening to what people say.pdf (39.69 KB)
•         📄 04-Transcript – User research – Listening to what people say.docx (328.23 KB)
•         📄 05-Transcript – User research – Watching what people do.docx (328.17 KB)
•         📄 05-Watching what people do.mp4 (1.10 GB)
•         📄 05-Watching what people do.pdf (44.97 KB)
•         📄 06-How to conduct research with the right people.mp4 (856.59 MB)
•         📄 06-How to conduct research with the right people.pdf (33.08 KB)
•         📄 06-Transcript – User research – How to conduct research with the right people.docx (325.94 KB)
•         📄 07-How to synthesize your research.mp4 (984.86 MB)
•         📄 07-How to synthesize your research.pdf (45.34 KB)
•         📄 07-Transcript – User research – How to synthesize your research.docx (326.53 KB)
•         📄 08-Creating memorable useful research deliverables.mp4 (978.56 MB)
•         📄 08-Creating memorable useful research deliverables.pdf (38.42 KB)
•         📄 08-Transcript – User research – Creating memorable useful research deliverables.docx (327.06 KB)
•         📄 09-How To Use AI to Increase Efficiency in Your User Research.mp4 (390.18 MB)
•         📄 09-How To Use AI to Increase Efficiency in Your User Research.pdf (23.38 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 03-Landing Page Optimization
•         📄 01-2025_CXL Slides_Landing Page Optimization.pptx (25.34 MB)
•         📄 01-Landing Page Optimization.mp4 (37.41 MB)
•         📄 01-Overview.pdf (35.01 KB)
•         📄 02-Course Introduction.mp4 (232.77 MB)
•         📄 02-Course Introduction.pdf (12.17 KB)
•         📄 02-Transcript – Landing Page Optimization – Course Introduction.docx (320.23 KB)
•         📄 03-The Characteristics of an Effective Landing Page.mp4 (427.34 MB)
•         📄 03-The Characteristics of an Effective Landing Page.pdf (32.50 KB)
•         📄 03-Transcript – Landing Page Optimization – The Characteristics of an Effective Landing Page.docx (323.68 KB)
•         📄 04-LPO Process High Level Overview.mp4 (499.21 MB)
•         📄 04-LPO Process High Level Overview.pdf (30.78 KB)
•         📄 04-Transcript – Landing Page Optimization – LPO Process High Level Overview.docx (322.99 KB)
•         📄 05-Fast and Slow thinking- Basic Behavioural Psychology.mp4 (556.88 MB)
•         📄 05-Fast and Slow thinking- Basic Behavioural Psychology.pdf (29.86 KB)
•         📄 05-Transcript – Landing Page Optimization – Fast and Slow thinking_ Basic Behavioural Psychology.docx (323.38 KB)
•         📄 06-Awareness Levels and Conversion Goals.mp4 (433.84 MB)
•         📄 06-Awareness Levels and Conversion Goals.pdf (35.09 KB)
•         📄 06-Transcript – Landing Page Optimization – Awareness Levels and Conversion Goals.docx (322.00 KB)
•         📄 07-Transcript – Landing Page Optimization – User Friction_ How it Affects the Landing Page Experience  Performance.docx (324.97 KB)
•         📄 07-User Friction- How it Affects the Landing Page Experience  Performance.mp4 (678.62 MB)
•         📄 07-User Friction- How it Affects the Landing Page Experience  Performance.pdf (28.20 KB)
•         📄 08-Overall Approach to LPO Research.mp4 (537.78 MB)
•         📄 08-Overall Approach to LPO Research.pdf (29.46 KB)
•         📄 08-Transcript – Landing Page Optimization – Overall Approach to LPO Research.docx (323.87 KB)
•         📄 08-Transcript – Landing Page Optimization – Quantitative Research Using GA4 _ Page Speed Insights.docx (326.29 KB)
•         📄 09-Qualitative Research Methods.mp4 (1.03 GB)
•         📄 09-Qualitative Research Methods.pdf (29.08 KB)
•         📄 09-Quantitative Research Using GA4 – Page Speed Insights.mp4 (319.92 MB)
•         📄 09-Quantitative Research Using GA4 – Page Speed Insights.pdf (30.77 KB)
•         📄 09-Transcript – Landing Page Optimization – Qualitative Research Methods.docx (329.59 KB)
•         📄 10-CXL Feed 014_Predictive AI analysis.mp4 (1.69 GB)
•         📄 10-The Structure and Components of an Effective Landing Page.mp4 (780.77 MB)
•         📄 10-The Structure and Components of an Effective Landing Page.pdf (26.37 KB)
•         📄 10-Transcript – Landing Page Optimization – The Structure and Components of an Effective Landing Page.docx (329.63 KB)
•         📄 11-Bonus- Tips for Optimizing Landing Page Copy.mp4 (211.03 MB)
•         📄 11-Bonus- Tips for Optimizing Landing Page Copy.pdf (29.87 KB)
•         📄 11-CXL Feed 034 – Paul Boag – Simplify your language to drive conversion.mp4 (1.30 GB)
•         📄 11-Transcript – Landing Page Optimization – Bonus_ Tips for Optimizing Landing Page Copy.docx (326.55 KB)
•       📁 04-Digital Psychology  Behavior Design
•         📄 01-240410_CXL_Slides_Digital Psychology and Behavior Design_Course.pptx (41.51 MB)
•         📄 01-Digital Psychology  Behavior Design.pdf (12.09 KB)
•         📄 02-Psychology and media.mp4 (495.65 MB)
•         📄 02-Psychology and media.pdf (18.31 KB)
•         📄 02-Transcript – Digital Psychology  Behavioral Design – Psychology and media.docx (322.64 KB)
•         📄 03-Our approach.mp4 (139.13 MB)
•         📄 03-Our approach.pdf (17.16 KB)
•         📄 03-Transcript – Digital Psychology  Behavioral Design – Our approach.docx (323.46 KB)
•         📄 04-Outcomes.mp4 (794.82 MB)
•         📄 04-Outcomes.pdf (17.69 KB)
•         📄 04-Transcript – Digital Psychology  Behavioral Design – Outcomes.docx (326.71 KB)
•         📄 05-Aim Flash Test.mp4 (198.41 MB)
•         📄 05-Aim Flash Test.pdf (16.17 KB)
•         📄 05-Transcript – Digital Psychology  Behavioral Design – Aim Flash Test.docx (319.94 KB)
•         📄 06-Emotional motivators.mp4 (168.19 MB)
•         📄 06-Emotional motivators.pdf (22.18 KB)
•         📄 06-Transcript – Digital Psychology  Behavioral Design – Emotional motivators.docx (324.03 KB)
•         📄 07-Emotional quadrants.mp4 (608.79 MB)
•         📄 07-Emotional quadrants.pdf (18.64 KB)
•         📄 07-Transcript – Digital Psychology  Behavioral Design – Emotional quadrants.docx (323.50 KB)
•         📄 08-Emotional design audit- Netflix.mp4 (183.29 MB)
•         📄 08-Emotional design audit- Netflix.pdf (18.57 KB)
•         📄 08-Transcript – Digital Psychology  Behavioral Design – Emotional design audit_ Netflix.docx (321.61 KB)
•         📄 09-Behavioral media.mp4 (449.59 MB)
•         📄 09-Behavioral media.pdf (29.73 KB)
•         📄 09-Transcript – Digital Psychology  Behavioral Design – Behavioral media.docx (321.63 KB)
•         📄 10-Digital product places.mp4 (185.86 MB)
•         📄 10-Digital product places.pdf (19.02 KB)
•         📄 10-Transcript – Digital Psychology  Behavioral Design – Digital product places.docx (319.65 KB)
•         📄 11-Digital locators  facilitators.mp4 (530.62 MB)
•         📄 11-Digital locators  facilitators.pdf (20.04 KB)
•         📄 11-Transcript – Digital Psychology  Behavioral Design – Digital locators  facilitators.docx (322.46 KB)
•         📄 12-Behavioral UI- Intro.mp4 (64.85 MB)
•         📄 12-Behavioral UI- Intro.pdf (23.63 KB)
•         📄 12-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Intro.docx (318.47 KB)
•         📄 13-Behavioral UI- Source.mp4 (476.30 MB)
•         📄 13-Behavioral UI- Source.pdf (17.53 KB)
•         📄 13-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Source.docx (322.41 KB)
•         📄 14-Behavioral UI- Description.mp4 (307.58 MB)
•         📄 14-Behavioral UI- Description.pdf (14.69 KB)
•         📄 14-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Description.docx (320.80 KB)
•         📄 15-Behavioral UI- Motivation.mp4 (224.49 MB)
•         📄 15-Behavioral UI- Motivation.pdf (17.43 KB)
•         📄 15-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Motivation.docx (326.10 KB)
•         📄 16-Behavioral UI- Value framing.mp4 (103.49 MB)
•         📄 16-Behavioral UI- Value framing.pdf (21.15 KB)
•         📄 16-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Value framing.docx (320.72 KB)
•         📄 17-Behavioral UI- Pressure tactic.mp4 (162.54 MB)
•         📄 17-Behavioral UI- Pressure tactic.pdf (17.21 KB)
•         📄 17-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Pressure tactic.docx (319.51 KB)
•         📄 18-Behavioral UI- Social influence.mp4 (184.88 MB)
•         📄 18-Behavioral UI- Social influence.pdf (14.12 KB)
•         📄 18-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Social influence.docx (319.69 KB)
•         📄 19-Behavioral UI- Endorsement.mp4 (455.55 MB)
•         📄 19-Behavioral UI- Endorsement.pdf (20.70 KB)
•         📄 19-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Endorsement.docx (321.86 KB)
•         📄 20-Behavioral UI- Deciding.mp4 (506.83 MB)
•         📄 20-Behavioral UI- Deciding.pdf (15.17 KB)
•         📄 20-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Deciding.docx (322.31 KB)
•         📄 21-Behavioral UI- Barrier Reducer.mp4 (133.10 MB)
•         📄 21-Behavioral UI- Barrier Reducer.pdf (18.29 KB)
•         📄 21-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Barrier Reducer.docx (319.15 KB)
•         📄 22-Behavioral UI- Efficacy.mp4 (125.26 MB)
•         📄 22-Behavioral UI- Efficacy.pdf (21.78 KB)
•         📄 22-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Efficacy.docx (319.06 KB)
•         📄 23-Behavioral UI- Trust.mp4 (253.69 MB)
•         📄 23-Behavioral UI- Trust.pdf (73.51 KB)
•         📄 23-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Trust.docx (321.46 KB)
•         📄 24-Behavioral UI- Reinforcer.mp4 (279.75 MB)
•         📄 24-Behavioral UI- Reinforcer.pdf (18.35 KB)
•         📄 24-Transcript – Digital Psychology  Behavioral Design – Behavioral UI_ Reinforcer.docx (320.54 KB)
•         📄 25-Designing processes.mp4 (505.02 MB)
•         📄 25-Designing processes.pdf (20.38 KB)
•         📄 25-Transcript – Digital Psychology  Behavioral Design – Designing processes.docx (322.46 KB)
•         📄 26-Psychology inspired design.mp4 (655.64 MB)
•         📄 26-Psychology inspired design.pdf (22.50 KB)
•         📄 26-Transcript – Digital Psychology  Behavioral Design – Psychology inspired design.docx (325.82 KB)
•       📁 05-CRO for Ecommerce Growth
•         📄 01-2025_CXL Slides_CRO for Ecommerce.pptx (28.55 MB)
•         📄 01-Overview.pdf (19.51 KB)
•         📄 02-Lesson 1 – Validation Methods Blueprint.pdf (2.56 MB)
•         📄 02-Transcript – CRO for Ecommerce Growth – Why run experiments on your online store.docx (320.06 KB)
•         📄 02-Why run experiments on your online store.mp4 (203.84 MB)
•         📄 02-Why run experiments on your online store.pdf (38.80 KB)
•         📄 03-Lesson 2 – RXL Blueprint.pdf (271.70 KB)
•         📄 03-Lesson 2 – Where and How to Test – Blueprint.pdf (2.02 MB)
•         📄 03-Transcript – CRO for Ecommerce Growth – Where and what to test to maximize ROI.docx (320.13 KB)
•         📄 03-Where and what to test to maximize ROI.mp4 (231.32 MB)
•         📄 03-Where and what to test to maximize ROI.pdf (65.38 KB)
•         📄 04-Ecommerce Optimization Pillars.mp4 (220.61 MB)
•         📄 04-Ecommerce Optimization Pillars.pdf (34.99 KB)
•         📄 04-Transcript – CRO for Ecommerce Growth – Ecommerce Optimization Pillars.docx (319.67 KB)
•         📄 05-Conversion  Turn more visitors into customers.mp4 (230.57 MB)
•         📄 05-Conversion  Turn more visitors into customers.pdf (33.49 KB)
•         📄 05-Transcript – CRO for Ecommerce Growth – Conversion  Turn more visitors into customers.docx (320.69 KB)
•         📄 06-Setting up your goal tracking for trustworthy test results.mp4 (590.87 MB)
•         📄 06-Setting up your goal tracking for trustworthy test results.pdf (18.67 KB)
•         📄 06-Transcript – CRO for Ecommerce Growth – Setting up your goal tracking for trustworthy test results.docx (322.34 KB)
•         📄 07-Spend  Get buyers to increase their order value.mp4 (202.96 MB)
•         📄 07-Spend  Get buyers to increase their order value.pdf (47.87 KB)
•         📄 07-Transcript – CRO for Ecommerce Growth – Spend  Get buyers to increase their order value.docx (320.36 KB)
•         📄 08-Measuring the Revenue Impact of A-B Tests.mp4 (60.62 MB)
•         📄 08-Measuring the Revenue Impact of A-B Tests.pdf (16.25 KB)
•         📄 08-Transcript – CRO for Ecommerce Growth – Measuring the revenue impact of your A_B tests.docx (320.93 KB)
•         📄 09-Frequency  Encourage customers to buy repeatedly.mp4 (273.90 MB)
•         📄 09-Frequency  Encourage customers to buy repeatedly.pdf (72.76 KB)
•         📄 09-Lesson 6 – Using Data Warehouse vs Not Using Data Warehouse Blueprint.pdf (3.14 MB)
•         📄 09-Transcript – CRO for Ecommerce Growth – Frequency  Encourage customers to buy repeatedly.docx (320.71 KB)
•         📄 10-Tracking Customer Retention across multiple platforms.mp4 (265.32 MB)
•         📄 10-Tracking Customer Retention across multiple platforms.pdf (16.41 KB)
•         📄 10-Transcript – CRO for Ecommerce Growth – Track Customer Retention Across Multiple Platforms.docx (320.24 KB)
•         📄 11-Merchandising  Nudge visitors towards buying key products.mp4 (136.93 MB)
•         📄 11-Merchandising  Nudge visitors towards buying key products.pdf (36.20 KB)
•         📄 11-Transcript – CRO for Ecommerce Growth – Merchandising  Nudge visitors towards buying key products.docx (319.86 KB)
•         📄 12-Analyzing and optimizing Product Margins in your store.mp4 (82.56 MB)
•         📄 12-Analyzing and optimizing Product Margins in your store.pdf (17.28 KB)
•         📄 12-Transcript – CRO for Ecommerce Growth – Analyze and Optimize Product Margins in Your Store.docx (322.11 KB)
•         📄 13-Case Studies and Practical Applications.mp4 (149.87 MB)
•         📄 13-Case Studies and Practical Applications.pdf (59.46 KB)
•         📄 13-Lesson 8 – CRO – AB Testing Process.pdf (1.84 MB)
•         📄 13-Transcript – CRO for Ecommerce Growth – Case Studies and Practical Applications.docx (320.47 KB)
•         📄 14-Day-to-Day of an impactful CRO Program.mp4 (88.99 MB)
•         📄 14-Day-to-Day of an impactful CRO Program.pdf (71.21 KB)
•         📄 14-Lesson 9 – How to engage community and create culture.pdf (3.04 MB)
•         📄 14-Lesson 9 – Result VS Action.png (331.62 KB)
•         📄 14-Lesson 9 – Should I Run Experiments Simultaneously Framework.png (166.70 KB)
•         📄 14-Transcript – CRO for Ecommerce Growth – Day-to-Day of an impactful CRO Program.docx (321.45 KB)
•         📄 15-Building a data-driven CRO Program Reporting System.mp4 (567.19 MB)
•         📄 15-Building a data-driven CRO Program Reporting System.pdf (17.30 KB)
•         📄 15-Transcript – CRO for Ecommerce Growth – Build a Data-Driven CRO Program Reporting System.docx (322.27 KB)
•       📁 06-A-B Testing Mastery
•         📄 01-2024_CXL Slides_AB testing mastery.pptx (5.19 MB)
•         📄 01-Overview.pdf (24.37 KB)
•         📄 07-A_B testing mastery – Your questions answered.docx (322.17 KB)
•         📄 07-Bonus- Your questions answered.mp4 (72.82 MB)
•         📄 07-Bonus- Your questions answered.pdf (44.58 KB)
•         📁 02-Introduction
•           📄 01-Introduction.pdf (12.86 KB)
•           📄 02-A_B testing mastery – History.docx (320.65 KB)
•           📄 02-History.mp4 (311.28 MB)
•           📄 02-History.pdf (37.96 KB)
•           📄 03-A_B testing mastery – The Value.docx (319.54 KB)
•           📄 03-The value.mp4 (193.97 MB)
•           📄 03-The value.pdf (22.19 KB)
•           📄 04-A_B testing mastery – When to use A_B Tests.docx (319.68 KB)
•           📄 04-When to use A-B Tests.mp4 (209.34 MB)
•           📄 04-When to use A-B Tests.pdf (16.72 KB)
•         📁 03-Planning
•           📄 01-Planning.pdf (20.73 KB)
•           📄 02-A_B testing mastery – Do you have enough data to conduct A_B tests_.docx (325.71 KB)
•           📄 02-Do you have enough data to conduct A-B tests.mp4 (956.81 MB)
•           📄 02-Do you have enough data to conduct A-B tests.pdf (57.81 KB)
•           📄 03-A_B testing mastery – Which KPI to pick_.docx (322.53 KB)
•           📄 03-Picking KPIs.mp4 (538.29 MB)
•           📄 03-Picking KPIs.pdf (22.92 KB)
•           📄 04-A_B testing mastery – Research to get insights for your A_B tests.docx (320.29 KB)
•           📄 04-Research to get insights for your A-B tests.mp4 (258.61 MB)
•           📄 04-Research to get insights for your A-B tests.pdf (21.42 KB)
•           📄 05-A_B testing mastery – The 6V Conversion Canvas_ Value Versus and Views.docx (327.05 KB)
•           📄 05-OD – Test Prioritization.xlsx (23.51 KB)
•           📄 05-The 6V Conversion Canvas- Value Versus and Views.mp4 (1.04 GB)
•           📄 05-The 6V Conversion Canvas- Value Versus and Views.pdf (20.97 KB)
•           📄 06-A_B testing mastery – The 6V Conversion Canvas_ Voice Validated and Verified.docx (324.83 KB)
•           📄 06-The 6V Conversion Canvas- Voice Validated and Verified.mp4 (123.92 MB)
•           📄 06-The 6V Conversion Canvas- Voice Validated and Verified.pdf (23.12 KB)
•           📄 07-A_B testing mastery – Hypothesis setting.docx (321.19 KB)
•           📄 07-Hypothesis setting.mp4 (61.42 MB)
•           📄 07-Hypothesis setting.pdf (23.62 KB)
•           📄 08-A_B testing mastery – Prioritize your A_B tests.docx (328.18 KB)
•           📄 08-Copy of Online Dialogue – Test Bandwidth Calculation.xlsx (452.53 KB)
•           📄 08-Prioritize your A-B tests.mp4 (194.18 MB)
•           📄 08-Prioritize your A-B tests.pdf (22.79 KB)
•         📁 04-Execution
•           📄 01-Execution.pdf (19.87 KB)
•           📄 02-A_B testing mastery – Design Develop and QA your A_B test.docx (414.81 KB)
•           📄 02-Design Develop and QA your A-B test.mp4 (1.13 GB)
•           📄 02-Design Develop and QA your A-B test.pdf (22.04 KB)
•           📄 03-A_B testing mastery – Client vs Server-Side Experimentation.docx (319.88 KB)
•           📄 03-A_B testing mastery – How to configure an A_B Test in your Testing Tool.docx (525.72 KB)
•           📄 03-A_B testing mastery – Quality Assurance.docx (320.70 KB)
•           📄 03-Additional Resources video2.mp4 (494.68 MB)
•           📄 03-Additional Resources video3.mp4 (303.22 MB)
•           📄 03-Additional Resources.mp4 (198.58 MB)
•           📄 03-Additional Resources.pdf (208.80 KB)
•           📄 04-A_B testing mastery – Pre and Post Test Considerations.docx (321.62 KB)
•           📄 04-Pre and Post Test Considerations.mp4 (407.98 MB)
•           📄 04-Pre and Post Test Considerations.pdf (22.91 KB)
•           📄 05-A_B testing mastery – How to calculate the length of your test.docx (325.51 KB)
•           📄 05-How to calculate the length of your A-B test.mp4 (924.45 MB)
•           📄 05-How to calculate the length of your A-B test.pdf (19.70 KB)
•           📄 06-A_B testing mastery – Monitoring your A_B test.docx (322.08 KB)
•           📄 06-Monitoring your A-B test.mp4 (482.53 MB)
•           📄 06-Monitoring your A-B test.pdf (23.89 KB)
•         📁 05-Results
•           📄 01-Results.pdf (13.55 KB)
•           📄 02-A-B test outcomes.mp4 (647.83 MB)
•           📄 02-A-B test outcomes.pdf (81.68 KB)
•           📄 02-A_B testing mastery – A_B test outcomes.docx (323.55 KB)
•           📄 03-A_B testing mastery – Presenting your learnings.docx (413.95 KB)
•           📄 03-Presenting your learnings.mp4 (1.00 GB)
•           📄 03-Presenting your learnings.pdf (36.00 KB)
•           📄 04-A_B testing mastery – Business case calculations.docx (412.73 KB)
•           📄 04-Business case calculations.mp4 (138.89 MB)
•           📄 04-Business case calculations.pdf (28.35 KB)
•         📁 06-Outro
•           📄 01-Outro.pdf (11.78 KB)
•           📄 02-A_B testing mastery – Scaling up testing.docx (323.45 KB)
•           📄 02-Scaling up testing.mp4 (98.08 MB)
•           📄 02-Scaling up testing.pdf (26.04 KB)
•           📄 03-A_B testing mastery – Sharing and scaling insights.docx (321.94 KB)
•           📄 03-Sharing and scaling insights.mp4 (64.32 MB)
•           📄 03-Sharing and scaling insights.pdf (21.76 KB)
•       📁 07-Intro to CRO and Experimentation
•         📄 01-CXL slides – Intro to CRO and Experimentation.pptx (17.01 MB)
•         📄 01-Overview.pdf (25.09 KB)
•         📄 02-Intro to CRO and Experimentation.mp4 (476.89 MB)
•         📄 02-Intro to CRO and Experimentation.pdf (15.59 KB)
•         📄 02-Transcript – Intro to CRO and Experimentation – Intro to CRO and Experimentation.docx (322.86 KB)
•         📄 03-Defining CRO and Experimentation.mp4 (286.70 MB)
•         📄 03-Defining CRO and Experimentation.pdf (17.17 KB)
•         📄 03-Transcript – Intro to CRO and Experimentation – Defining CRO and Experimentation.docx (320.95 KB)
•         📄 04-The Basics  Parts and Components.mp4 (375.36 MB)
•         📄 04-The Basics  Parts and Components.pdf (18.23 KB)
•         📄 04-Transcript – Intro to CRO and Experimentation – The Basics  Parts and Components.docx (321.79 KB)
•         📄 05-The Ritual and the Artifact.mp4 (346.80 MB)
•         📄 05-The Ritual and the Artifact.pdf (26.97 KB)
•         📄 05-Transcript – Intro to CRO and Experimentation – The Ritual and the Artifact.docx (321.67 KB)
•       📁 08-A-B Testing Foundations
•         📄 01-A-B Testing Foundations Slides.pdf (1.36 MB)
•         📄 01-Overview.pdf (13.82 KB)
•         📄 02-Introduction to A-B testing.mp4 (216.65 MB)
•         📄 02-Introduction to A-B testing.pdf (12.63 KB)
•         📄 02-Transcript – A_B testing foundations – Introduction to A_B testing.docx (320.01 KB)
•         📄 03-Transcript – A_B testing foundations – What to test_.docx (320.10 KB)
•         📄 03-What to test.mp4 (202.40 MB)
•         📄 03-What to test.pdf (11.88 KB)
•         📄 04-CRO Test Prioritization Model.xlsx (153.09 KB)
•         📄 04-Copy of OD – Test Prioritization.xlsx (23.54 KB)
•         📄 04-Test prioritization.mp4 (257.87 MB)
•         📄 04-Test prioritization.pdf (11.81 KB)
•         📄 04-Transcript – A_B testing foundations – Test prioritization.docx (321.16 KB)
•         📄 05-A-B testing statistics.mp4 (1.45 GB)
•         📄 05-A-B testing statistics.pdf (21.82 KB)
•         📄 05-Transcript – A_B testing foundations – A_B testing statistics.docx (330.84 KB)
•         📄 06-Testing strategies.mp4 (480.10 MB)
•         📄 06-Testing strategies.pdf (24.98 KB)
•         📄 06-Transcript – A_B testing foundations – Testing strategies.docx (322.75 KB)
•       📁 09-Heuristic Evaluation
•         📄 01-240619_CXL Slides_Heuristic Analysis 2024.pptx (90.99 MB)
•         📄 01-Heuristic Evaluation.mp4 (68.09 MB)
•         📄 01-Heuristic Evaluation.pdf (20.77 KB)
•         📄 02-Too many research methods.mp4 (407.53 MB)
•         📄 02-Too many research methods.pdf (29.31 KB)
•         📄 02-Transcript – Heuristic Evaluation – Too many research methods.docx (321.64 KB)
•         📄 03-Behavior Design.mp4 (251.15 MB)
•         📄 03-Behavior Design.pdf (44.36 KB)
•         📄 03-Transcript – Heuristic Evaluation – Behavior Design.docx (327.59 KB)
•         📄 04-7E Benchmark Sheet.xlsx (14.14 KB)
•         📄 04-The 7 Levels of Conversion.mp4 (83.16 MB)
•         📄 04-The 7 Levels of Conversion.pdf (24.75 KB)
•         📄 04-Transcript – Heuristic Evaluation – The 7 Levels of Conversion.docx (320.95 KB)
•         📄 05-Relevance.mp4 (949.19 MB)
•         📄 05-Relevance.pdf (37.87 KB)
•         📄 05-Transcript – Heuristic Evaluation – Relevance.docx (325.45 KB)
•         📄 06-Transcript – Heuristic Evaluation – Trust.docx (322.32 KB)
•         📄 06-Trust.mp4 (496.06 MB)
•         📄 06-Trust.pdf (34.30 KB)
•         📄 07-Orientation.mp4 (478.51 MB)
•         📄 07-Orientation.pdf (25.57 KB)
•         📄 07-Transcript – Heuristic Evaluation – Orientation.docx (322.13 KB)
•         📄 08-Stimulance.mp4 (828.98 MB)
•         📄 08-Stimulance.pdf (38.84 KB)
•         📄 08-Transcript – Heuristic Evaluation – Stimulance.docx (325.06 KB)
•         📄 09-Security.mp4 (468.54 MB)
•         📄 09-Security.pdf (34.52 KB)
•         📄 09-Transcript – Heuristic Evaluation – Security.docx (321.36 KB)
•         📄 10-Convenience.mp4 (387.90 MB)
•         📄 10-Convenience.pdf (24.25 KB)
•         📄 10-Transcript – Heuristic Evaluation – Convenience.docx (321.28 KB)
•         📄 11-Confirmation.mp4 (395.10 MB)
•         📄 11-Confirmation.pdf (31.07 KB)
•         📄 11-Transcript – Heuristic Evaluation – Confirmation.docx (321.27 KB)
•         📄 12-Competitive Benchmarking.mp4 (342.60 MB)
•         📄 12-Competitive Benchmarking.pdf (22.50 KB)
•         📄 12-Transcript – Heuristic Evaluation – Competitive Benchmarking.docx (321.29 KB)
•         📄 13-Presenting Results.mp4 (333.68 MB)
•         📄 13-Presenting Results.pdf (30.30 KB)
•         📄 13-Transcript – Heuristic Evaluation – Presenting Results.docx (320.87 KB)
•       📁 10-Advanced Experimentation Masterclass
•         📄 01-CXL slides – Advanced Experimentation Masterclass – automated version.pptx (55.95 MB)
•         📄 02-Introduction to the Advanced Experimentation Masterclass.mp4 (195.83 MB)
•         📄 02-Introduction to the Advanced Experimentation Masterclass.pdf (21.28 KB)
•         📄 02-Transcript – Advanced Experimentation Masterclass – Introduction to the Advanced Experimentation Masterclass.docx (320.42 KB)
•         📄 03-Strategic Testing.mp4 (147.73 MB)
•         📄 03-Strategic Testing.pdf (20.86 KB)
•         📄 03-Transcript – Advanced Experimentation Masterclass – Strategic Testing.docx (319.95 KB)
•         📄 04-A_B Test Bandwidth Calculation.xlsx (454.67 KB)
•         📄 04-Better Ideation for Experiments.mp4 (1.28 GB)
•         📄 04-Better Ideation for Experiments.pdf (46.23 KB)
•         📄 04-Transcript – Advanced Experimentation Masterclass – Better Ideation for Experiments.docx (329.90 KB)
•         📄 05-Change Management.mp4 (826.71 MB)
•         📄 05-Change Management.pdf (115.64 KB)
•         📄 05-Transcript – Advanced Experimentation Masterclass – Change Management.docx (328.07 KB)
•         📄 06-Documentation and Communication.mp4 (176.56 MB)
•         📄 06-Documentation and Communication.pdf (35.62 KB)
•         📄 06-Transcript – Advanced Experimentation Masterclass – Documentation and Communication.docx (325.99 KB)
•         📄 07-Engaging Workshops.mp4 (474.53 MB)
•         📄 07-Engaging Workshops.pdf (65.10 KB)
•         📄 07-Transcript – Advanced Experimentation Masterclass – Engaging Workshops.docx (334.54 KB)
•         📄 08-Meta-Analysis.mp4 (589.35 MB)
•         📄 08-Meta-Analysis.pdf (38.80 KB)
•         📄 08-Transcript – Advanced Experimentation Masterclass – Meta-Analysis.docx (322.91 KB)
•         📄 09-Experimentation Program Management.mp4 (65.40 MB)
•         📄 09-Experimentation Program Management.pdf (17.06 KB)
•         📄 09-Transcript – Advanced Experimentation Masterclass – Experimentation Program Management.docx (318.63 KB)
•         📄 10-Intro to App Testing.mp4 (84.96 MB)
•         📄 10-Intro to App Testing.pdf (37.24 KB)
•         📄 10-Transcript – Advanced Experimentation Masterclass – Intro to App Testing.docx (321.36 KB)
•         📄 11-Maturity and Scaling.mp4 (741.88 MB)
•         📄 11-Maturity and Scaling.pdf (25.03 KB)
•         📄 11-Transcript – Advanced Experimentation Masterclass – Maturity and Scaling.docx (326.31 KB)
•         📄 12-Building a Center of Excellence.mp4 (722.18 MB)
•         📄 12-Building a Center of Excellence.pdf (19.87 KB)
•         📄 12-Transcript – Advanced Experimentation Masterclass – Building a Centre of Excellence.docx (326.37 KB)
•       📁 11-Strategic Research for Experimentation
•         📄 01-CXL slides – Strategic Research for Experimentation – automated slides.pptx (60.83 MB)
•         📄 01-Overview.pdf (16.08 KB)
•         📄 02-Course Introduction- Incorporating user research into your experimentation program.mp4 (1.20 GB)
•         📄 02-Course Introduction- Incorporating user research into your experimentation program.pdf (45.32 KB)
•         📄 02-Transcript – Strategic Research for Experimentation – Course Introduction_ Incorporating user research into your experimentation program.docx (327.34 KB)
•         📄 03-Speero UX Heuristics_ Scoring Matrix.xlsx (56.14 KB)
•         📄 03-Transcript – Strategic Research for Experimentation – UX Heuristic Review.docx (328.52 KB)
•         📄 03-UX Heuristic Review.mp4 (1.15 GB)
•         📄 03-UX Heuristic Review.pdf (40.31 KB)
•         📄 04-Copy of Speero Customer Survey Results Template.xlsx (303.71 KB)
•         📄 04-Customer Surveys.mp4 (122.55 MB)
•         📄 04-Customer Surveys.pdf (58.73 KB)
•         📄 04-Transcript – Strategic Research for Experimentation – Customer Surveys.docx (323.17 KB)
•         📄 05-Transcript – Strategic Research for Experimentation – Usability Studies.docx (339.21 KB)
•         📄 05-Usability Studies.mp4 (2.87 GB)
•         📄 05-Usability Studies.pdf (44.41 KB)
•         📄 05-Usability Study Results Template.xlsx (138.36 KB)
•         📄 06-Copy of Speero Exit Poll Results Template.xlsx (63.01 KB)
•         📄 06-On-site Polls.mp4 (544.64 MB)
•         📄 06-On-site Polls.pdf (41.32 KB)
•         📄 06-Transcript – Strategic Research for Experimentation – On-site Polls.docx (323.22 KB)
•         📄 07-Analytics Data Analysis.mp4 (846.12 MB)
•         📄 07-Analytics Data Analysis.pdf (36.61 KB)
•         📄 07-GA4 Health Check Template 2024.docx (735.85 KB)
•         📄 07-Transcript – Strategic Research for Experimentation – Analytics Data Analysis.docx (326.48 KB)
•         📄 08-CXL Feed 054 – Microsoft Clarity.mp4 (266.19 MB)
•         📄 08-Session Recording Analysis Template.xlsx (181.18 KB)
•         📄 08-Session Recordings  Heatmaps.mp4 (1.73 GB)
•         📄 08-Session Recordings  Heatmaps.pdf (50.52 KB)
•         📄 08-Transcript – Strategic Research for Experimentation – Session Recordings  Heatmaps.docx (332.91 KB)
•         📄 09-Copy Testing.mp4 (717.84 MB)
•         📄 09-Copy Testing.pdf (53.51 KB)
•         📄 09-Transcript – Strategic Research for Experimentation – Copy Testing.docx (323.68 KB)
•         📄 10-Making Sense of your Research Data.mp4 (149.29 MB)
•         📄 10-Making Sense of your Research Data.pdf (19.24 KB)
•         📄 10-Transcript – Strategic Research for Experimentation – Making Sense of your Research Data.docx (323.47 KB)
•         📄 11-Generating Test Ideas from Research Data.mp4 (1.02 GB)
•         📄 11-Generating Test Ideas from Research Data.pdf (33.07 KB)
•         📄 11-Transcript – Strategic Research for Experimentation – Generating Test Ideas from Research Data.docx (326.60 KB)
•         📄 12-Reporting and Housing Research Data.mp4 (928.92 MB)
•         📄 12-Reporting and Housing Research Data.pdf (34.20 KB)
•         📄 12-Transcript – Strategic Research for Experimentation – Reporting and Housing Research Data.docx (325.57 KB)
•       📁 12-CRO Agency Masterclass
•         📄 01-CRO Agency Masterclass.mp4 (8.06 MB)
•         📄 01-CRO Agency masterclass-combined-slides.pdf (427.68 KB)
•         📄 02-Transcript – CRO Agency Masterclass – Who makes a good fit_.docx (321.04 KB)
•         📄 02-Who makes a good fit.mp4 (235.66 MB)
•         📄 02-Who makes a good fit.pdf (11.10 KB)
•         📄 03-Productization.mp4 (530.98 MB)
•         📄 03-Productization.pdf (10.22 KB)
•         📄 03-Transcript – CRO Agency Masterclass – Productization.docx (322.66 KB)
•         📄 04-Pricing.mp4 (131.30 MB)
•         📄 04-Pricing.pdf (10.77 KB)
•         📄 04-Transcript – CRO Agency Masterclass – Pricing.docx (322.90 KB)
•         📄 05-Lead generation.mp4 (199.28 MB)
•         📄 05-Lead generation.pdf (10.01 KB)
•         📄 05-Transcript – CRO Agency Masterclass – Lead Generation.docx (324.00 KB)
•         📄 06-Closing leads.mp4 (372.88 MB)
•         📄 06-Closing leads.pdf (8.75 KB)
•         📄 06-Transcript – CRO Agency Masterclass – Closing leads.docx (321.21 KB)
•         📄 07-Proposals and contracts.mp4 (285.10 MB)
•         📄 07-Proposals and contracts.pdf (8.89 KB)
•         📄 07-Transcript – CRO Agency Masterclass – Proposals and contracts.docx (320.32 KB)
•         📄 08-Expectation setting.mp4 (78.43 MB)
•         📄 08-Expectation setting.pdf (9.48 KB)
•         📄 08-Transcript – CRO Agency Masterclass – Expectation setting.docx (320.77 KB)
•         📄 09-Client relationship lifecycle.mp4 (252.54 MB)
•         📄 09-Client relationship lifecycle.pdf (9.10 KB)
•         📄 09-Transcript – CRO Agency Masterclass – Client relationship lifecycle.docx (320.18 KB)
•         📄 10-Redesign projects.mp4 (182.28 MB)
•         📄 10-Redesign projects.pdf (9.41 KB)
•         📄 10-Transcript – CRO Agency Masterclass – Redesign projects.docx (319.59 KB)
•         📄 11-Transcript – CRO Agency Masterclass – Working with low volume clients.docx (319.39 KB)
•         📄 11-Working with low volume clients.mp4 (41.13 MB)
•         📄 11-Working with low volume clients.pdf (10.38 KB)
•         📄 12-Skills sets and team composition.mp4 (324.25 MB)
•         📄 12-Skills sets and team composition.pdf (10.26 KB)
•         📄 12-Transcript – CRO Agency Masterclass – Skill sets and team composition.docx (320.55 KB)
•         📄 13-Lessons learned running a CRO agency.mp4 (289.79 MB)
•         📄 13-Lessons learned running a CRO agency.pdf (9.61 KB)
•         📄 13-Transcript – CRO Agency Masterclass – Lessons learned running a CRO agency.docx (320.64 KB)
•       📁 13-Testing Strategies
•         📄 01-Overview.pdf (91.33 KB)
•         📄 02-Course Introduction.pdf (53.16 KB)
•         📄 03-Transcript – Testing Strategies – What to Test_.docx (318.80 KB)
•         📄 03-What to Test.mp4 (105.39 MB)
•         📄 03-What to Test.pdf (11.64 KB)
•         📄 04-How Many Changes Per Test.mp4 (202.41 MB)
•         📄 04-How Many Changes Per Test.pdf (9.87 KB)
•         📄 04-Transcript – Testing Strategies – How Many Changes Per Test_.docx (319.61 KB)
•         📄 05-A-B testing vs MVT.mp4 (64.62 MB)
•         📄 05-A-B testing vs MVT.pdf (468.46 KB)
•         📄 05-Transcript – Testing Strategies – A_B testing vs MVT.docx (318.33 KB)
•         📄 06-Bandits.mp4 (27.70 MB)
•         📄 06-Bandits.pdf (92.56 KB)
•         📄 06-Transcript – Testing Strategies – Bandits.docx (318.91 KB)
•         📄 07-Existence Testing.mp4 (80.29 MB)
•         📄 07-Existence Testing.pdf (9.09 KB)
•         📄 07-Transcript – Testing Strategies – Existence Testing.docx (318.59 KB)
•         📄 08-Iterative Testing  Learning From Results.mp4 (163.20 MB)
•         📄 08-Iterative Testing  Learning From Results.pdf (171.16 KB)
•         📄 08-Transcript – Testing Strategies – Iterative Testing  Learning From Results.docx (319.46 KB)
•         📄 09-Innovative Testing.mp4 (162.41 MB)
•         📄 09-Innovative Testing.pdf (9.23 KB)
•         📄 09-Transcript – Testing Strategies – Innovative Testing.docx (319.27 KB)
•         📄 10-Split Path Testing.mp4 (86.47 MB)
•         📄 10-Split Path Testing.pdf (10.39 KB)
•         📄 10-Transcript – Testing Strategies – Split Path Testing.docx (318.59 KB)
•         📄 11-Server-side testing.pdf (74.86 KB)
•         📄 12-Frameworks and Scope.pdf (46.32 KB)
•         📄 13-Difference between SaaS and Ecommerce.pdf (625.87 KB)
•         📄 14-Overlap with product.docx (46.04 KB)
•         📄 15-SaaS Purchase flow testing.pdf (216.80 KB)
•         📄 16-Pricing Page testing.docx (537.04 KB)
•         📄 17-Churn Testing.pdf (56.72 KB)
•       📁 14-Statistics for A-B Testing
•         📄 01-Overview.pdf (10.84 KB)
•         📄 01-Statistic for AB testing combined.pdf (3.41 MB)
•         📄 01-Statistics for A-B testing.mp4 (173.79 MB)
•         📄 02-Basics of Causal Inference.mp4 (761.72 MB)
•         📄 02-Basics of Causal Inference.pdf (27.19 KB)
•         📄 02-Transcript – Statistics for A_B testing – Basics of Causal Inference.docx (325.45 KB)
•         📄 03-Statistical Significance  Other Estimates.mp4 (870.93 MB)
•         📄 03-Statistical Significance  Other Estimates.pdf (35.71 KB)
•         📄 03-Transcript – Statistics for A_B testing – Statistical Significance  Other Estimates.docx (325.01 KB)
•         📄 04-Statistical Power  Sample Size Calculations.mp4 (1.02 GB)
•         📄 04-Statistical Power  Sample Size Calculations.pdf (19.64 KB)
•         📄 04-Transcript – Statistics for A_B testing – Statistical Power  Sample Size Calculations.docx (325.85 KB)
•         📄 05-Multivariate Tests.mp4 (220.31 MB)
•         📄 05-Multivariate Tests.pdf (14.75 KB)
•         📄 05-Transcript – Statistics for A_B testing – Multivariate Tests.docx (324.98 KB)
•         📄 06-Running Concurrent A-B Tests.mp4 (613.86 MB)
•         📄 06-Running Concurrent A-B Tests.pdf (13.28 KB)
•         📄 06-Transcript – Statistics for A_B testing – Running Concurrent A_B Tests.docx (324.82 KB)
•         📄 07-Tests With Multiple Outcomes.mp4 (385.11 MB)
•         📄 07-Tests With Multiple Outcomes.pdf (13.81 KB)
•         📄 07-Transcript – Statistics for A_B testing – Tests With Multiple Outcomes.docx (321.76 KB)
•         📄 08-Non-binomial data.mp4 (721.63 MB)
•         📄 08-Non-binomial data.pdf (12.81 KB)
•         📄 08-Transcript – Statistics for A_B testing – Non-binomial data.docx (324.66 KB)
•         📄 09-Statistics for Percentage Change.mp4 (555.95 MB)
•         📄 09-Statistics for Percentage Change.pdf (13.77 KB)
•         📄 09-Transcript – Statistics for A_B testing – Statistics for Percentage Change.docx (322.22 KB)
•         📄 10-Asking the Right Questions.mp4 (888.65 MB)
•         📄 10-Asking the Right Questions.pdf (14.54 KB)
•         📄 10-Transcript – Statistics for A_B testing – Asking the Right Questions.docx (325.49 KB)
•         📄 11-Communicating Statistical Results.mp4 (213.73 MB)
•         📄 11-Communicating Statistical Results.pdf (12.52 KB)
•         📄 11-Transcript – Statistics for A_B testing – Communicating Statistical Results.docx (325.86 KB)
•       📁 15-Good Practices
•         📄 01-Overview.pdf (144.85 KB)
•         📄 02-Web forms.pdf (2.69 MB)
•         📄 03-Use Key Insights for Better Completion Rates On Your Forms.mp4 (312.50 MB)
•         📄 03-Use Key Insights for Better Completion Rates On Your Forms.pdf (14.69 KB)
•         📄 04-Ecommerce category pages.pdf (1.46 MB)
•         📄 05-Buttons and call to actions.pdf (666.42 KB)
•         📄 05-High-impact Button Copy – How to write calls-to-action that convert.mp4 (6.71 MB)
•         📄 06-Fold and page length.pdf (658.79 KB)
•         📄 07-Ecommerce signups.pdf (669.01 KB)
•         📄 08-Incoming phone leads  call tracking.pdf (878.28 KB)
•         📄 09-Principles of persuasive design.mp4 (1017.41 MB)
•         📄 09-Principles of persuasive design.pdf (32.09 KB)
•         📄 09-Transcript – Good Practices – Principles of Persuasive Design.docx (396.09 KB)
•         📄 10-Typography and content.pdf (873.07 KB)
•         📄 11-Radical redesign vs evolutionary design.pdf (257.18 KB)
•         📄 12-Home pages.pdf (705.73 KB)
•         📄 13-Pricing and pricing pages.pdf (1.26 MB)
•         📄 14-Website speed optimization.pdf (593.63 KB)
•         📄 15-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4 (87.98 MB)
•         📄 15-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.pdf (17.57 KB)
•         📄 16-Reduce website dropoff caused by load times.mp4 (292.79 MB)
•         📄 16-Reduce website dropoff caused by load times.pdf (16.33 KB)
•         📄 17-Conversion Rate Optimization on Low-Traffic Websites.mp4 (300.14 MB)
•         📄 17-Conversion Rate Optimization on Low-Traffic Websites.pdf (20.33 KB)
•         📄 18-Visual hierarchy.pdf (651.72 KB)
•         📄 19-FAQs on websites.pdf (379.53 KB)
•         📄 20-Importance of visual design.pdf (1.04 MB)
•         📄 21-Internal search.pdf (571.87 KB)
•         📄 22-Shopping cart pages.pdf (899.57 KB)
•         📄 23-Ecommerce checkout pages.pdf (410.67 KB)
•       📁 16-Intermediate Statistics
•         📄 01-2025_CXL Slides_Intermediate Statistics.pptx (6.29 MB)
•         📄 01-Overview.pdf (28.40 KB)
•         📄 02-Descriptive statistics.mp4 (253.41 MB)
•         📄 02-Descriptive statistics.pdf (47.67 KB)
•         📄 02-Transcript – Intermediate statistics – Descriptive statistics.docx (326.84 KB)
•         📄 03-Measuring relationship.mp4 (145.82 MB)
•         📄 03-Measuring relationship.pdf (18.66 KB)
•         📄 03-Transcript – Intermediate statistics – Measuring relationship.docx (322.79 KB)
•         📄 04-Probability.mp4 (63.91 MB)
•         📄 04-Probability.pdf (43.07 KB)
•         📄 04-Transcript – Intermediate statistics – Probability.docx (321.45 KB)
•         📄 05-Inductive statistics.pdf (48.51 KB)
•         📄 05-Inductive statisticsInductive statistics.mp4 (9.33 MB)
•         📄 05-Transcript – Intermediate statistics – Inductive statistics.docx (320.00 KB)
•         📄 06-Forecasting.mp4 (62.25 MB)
•         📄 06-Forecasting.pdf (47.91 KB)
•         📄 06-Transcript – Intermediate statistics – Forecasting.docx (323.99 KB)
•       📁 17-Statistics Fundamentals for Testing
•         📄 01-Overview.pdf (16.00 KB)
•         📄 01-Statistics Fundamentals for Testing.mp4 (39.35 MB)
•         📄 02-Sampling- populations parameters and statistics.mp4 (91.77 MB)
•         📄 02-Sampling- populations parameters and statistics.pdf (21.92 KB)
•         📄 02-Transcript – Statistics fundamentals for testing – Sampling_ populations parameters and statistics.docx (318.73 KB)
•         📄 03-Mean variance and standard deviation.mp4 (133.87 MB)
•         📄 03-Mean variance and standard deviation.pdf (49.27 KB)
•         📄 03-Transcript – Statistics fundamentals for testing – Mean variance and standard deviation.docx (319.07 KB)
•         📄 04-Confidence intervals.mp4 (122.80 MB)
•         📄 04-Confidence intervals.pdf (12.81 KB)
•         📄 04-Transcript – Statistics fundamentals for testing – Confidence intervals.docx (319.02 KB)
•         📄 05-Statistical significance and the p-value.mp4 (112.28 MB)
•         📄 05-Statistical significance and the p-value.pdf (16.93 KB)
•         📄 05-Transcript – Statistics fundamentals for testing – Statistical significance and the p-value.docx (319.00 KB)
•         📄 06-Statistical power.mp4 (95.16 MB)
•         📄 06-Statistical power.pdf (14.06 KB)
•         📄 06-Transcript – Statistics fundamentals for testing – Statistical power.docx (318.82 KB)
•         📄 07-Sample size and how to calculate it.mp4 (27.01 MB)
•         📄 07-Sample size and how to calculate it.pdf (22.98 KB)
•         📄 07-Transcript – Statistics fundamentals for testing – Sample size and how to calculate it.docx (318.52 KB)
•         📄 07-sample_size_calculator-1.xlsx (108.14 KB)
•         📄 08-Statistics trap 1- regression to the mean and sampling error.mp4 (92.68 MB)
•         📄 08-Statistics trap 1- regression to the mean and sampling error.pdf (22.05 KB)
•         📄 08-Transcript – Statistics fundamentals for testing – Statistics trap 1_ regression to the mean and sampling error.docx (318.90 KB)
•         📄 09-Statistics trap 2- too many variants.mp4 (100.66 MB)
•         📄 09-Statistics trap 2- too many variants.pdf (17.15 KB)
•         📄 09-Transcript – Statistics fundamentals for testing – Statistics trap 2_ too many variants.docx (318.91 KB)
•         📄 10-Statistics trap 3- click rates and conversion rate.mp4 (97.99 MB)
•         📄 10-Statistics trap 3- click rates and conversion rate.pdf (13.77 KB)
•         📄 10-Transcript – Statistics fundamentals for testing – Statistics trap 3_ click rates and conversion rate.docx (318.99 KB)
•         📄 11-Statistics trap 4- Frequentists vs Bayesian test procedures.mp4 (139.16 MB)
•         📄 11-Statistics trap 4- Frequentists vs Bayesian test procedures.pdf (24.43 KB)
•         📄 11-Transcript – Statistics fundamentals for testing – Statistics trap 4_ Frequentists vs Bayesian test procedures.docx (319.40 KB)
•       📁 18-Experimentation Program Management
•         📄 01-240129_CXL_Slide Deck_ Experimentation CRO Program Management.pptx (13.49 MB)
•         📄 01-Experimentation Program Management.mp4 (357.43 MB)
•         📄 02-Transcript – Experimentation program management – Why Experimentation_.docx (328.91 KB)
•         📄 02-Why Experimentation.mp4 (1.24 GB)
•         📄 02-Why Experimentation.pdf (26.08 KB)
•         📄 03-Experimentation Operating System.mp4 (356.87 MB)
•         📄 03-Experimentation Operating System.pdf (21.77 KB)
•         📄 03-Transcript – Experimentation program management – Experimentation Operating System.docx (321.17 KB)
•         📄 04-Assessment  Strategy Integration.mp4 (1.30 GB)
•         📄 04-Assessment  Strategy Integration.pdf (36.37 KB)
•         📄 04-Transcript – Experimentation program management – Assessment  Strategy Integration.docx (330.23 KB)
•         📄 05-CRO Test Prioritization Model.xlsx (153.09 KB)
•         📄 05-Process  Planning.mp4 (616.10 MB)
•         📄 05-Process  Planning.pdf (132.31 KB)
•         📄 05-Transcript – Experimentation program management – Process  Planning.docx (324.16 KB)
•         📄 06-Test  Learn.mp4 (596.28 MB)
•         📄 06-Test  Learn.pdf (21.25 KB)
•         📄 06-Transcript – Experimentation program management – Test  Learn.docx (323.57 KB)
•         📄 07-Decisions  Execution.mp4 (807.96 MB)
•         📄 07-Decisions  Execution.pdf (52.83 KB)
•         📄 07-Transcript – Experimentation program management – Decisions  Execution.docx (325.62 KB)
•         📄 08-Scaling  Program Metrics.mp4 (1.25 GB)
•         📄 08-Scaling  Program Metrics.pdf (44.65 KB)
•         📄 08-Transcript – Experimentation program management – Scaling  Program Metrics.docx (329.44 KB)
•       📁 19-Personalizing for Conversion
•         📄 01-Overview.pdf (93.79 KB)
•         📄 02-Transcript – Personalizing for Conversion – What is Personalization_.docx (341.49 KB)
•         📄 02-What is Personalization.mp4 (437.53 MB)
•         📄 02-What is Personalization.pdf (11.35 KB)
•         📄 03-Customer Segmentation  Deciding What to Optimize for.mp4 (511.88 MB)
•         📄 03-Customer Segmentation  Deciding What to Optimize for.pdf (12.02 KB)
•         📄 03-Transcript – Personalizing for Conversion – Customer Segmentation  Deciding What to Optimize for.docx (345.28 KB)
•         📄 04-Deciding What to Personalize- Approaches to Creating Creative.mp4 (586.03 MB)
•         📄 04-Deciding What to Personalize- Approaches to Creating Creative.pdf (16.49 KB)
•         📄 04-Transcript – Personalizing for Conversion – Deciding What to Personalize_ Approaches to Creating Creative.docx (347.52 KB)
•         📄 05-A-B  MVT Testing to Enable Personalization.mp4 (423.78 MB)
•         📄 05-A-B  MVT Testing to Enable Personalization.pdf (14.08 KB)
•         📄 05-Transcript – Personalizing for Conversion – A_B  MVT Testing to Enable Personalization.docx (339.88 KB)
•         📄 06-B2C Personalization.mp4 (514.43 MB)
•         📄 06-B2C Personalization.pdf (11.36 KB)
•         📄 06-Transcript – Personalizing for Conversion – B2C Personalization.docx (343.53 KB)
•         📄 07-B2B Personalization.mp4 (447.94 MB)
•         📄 07-B2B Personalization.pdf (14.65 KB)
•         📄 07-Transcript – Personalizing for Conversion – B2B Personalization.docx (341.48 KB)
•         📄 08-How to Bring to Life into your Business.mp4 (348.87 MB)
•         📄 08-How to Bring to Life into your Business.pdf (10.86 KB)
•         📄 08-Transcript – Personalizing for Conversion – How to Bring to Life into your Business.docx (338.53 KB)
•       📁 20-Conversion Optimization Minidegree
•         📁 01-Plan  Process
•           📁 01-Intro to CRO
•             📄 01-Intro to CRO.mp4 (64.54 MB)
•             📄 01-Intro-to-CRO-combined.pdf (3.33 MB)
•             📄 01-Overview.pdf (21.18 KB)
•             📄 02-Transcript – Intro to CRO – Why CRO_.docx (321.04 KB)
•             📄 02-Why CRO.mp4 (322.44 MB)
•             📄 02-Why CRO.pdf (11.71 KB)
•             📄 03-The basics.mp4 (66.24 MB)
•             📄 03-The basics.pdf (9.31 KB)
•             📄 03-Transcript – Intro to CRO – The basics.docx (320.75 KB)
•             📄 04-Managing ideas.mp4 (266.22 MB)
•             📄 04-Managing ideas.pdf (9.94 KB)
•             📄 04-Transcript – Intro to CRO – Managing ideas.docx (320.52 KB)
•             📄 05-Sources of insight.mp4 (502.46 MB)
•             📄 05-Sources of insight.pdf (10.43 KB)
•             📄 05-Transcript – Intro to CRO – Sources of insight.docx (322.96 KB)
•             📄 06-A-B testing basics.mp4 (265.38 MB)
•             📄 06-A-B testing basics.pdf (9.80 KB)
•             📄 06-Conversion Sciences Hypothesis List.xltx (47.22 KB)
•             📄 06-Transcript – Intro to CRO – A_B testing basics.docx (320.62 KB)
•             📄 07-Bringing it all together.mp4 (376.11 MB)
•             📄 07-Bringing it all together.pdf (30.42 KB)
•             📄 07-Transcript – Intro to CRO – Bringing it all together.docx (321.81 KB)
•         📁 02-Decide and Act
•           📁 01-People and Psychology
•             📄 01-Overview.pdf (65.69 KB)
•             📄 02-Sales psychology with Cialdini.mp4 (232.91 MB)
•             📄 02-Sales psychology with Cialdini.pdf (2.19 MB)
•             📄 02-Transcript – People  Psychology – Sales psychology with Cialdini.docx (388.50 KB)
•             📄 03-Behaviorism with BJ Fogg.mp4 (27.46 MB)
•             📄 03-Behaviorism with BJ Fogg.pdf (1.48 MB)
•             📄 03-Transcript – People  Psychology – Behaviorism with BJ Fogg.docx (387.17 KB)
•             📄 04-Is There a Buy Button Inside the Brain Patrick Renvoise at TEDxBend.mp4 (34.80 MB)
•             📄 04-Neuromarketing basics.pdf (1.95 MB)
•             📄 05-Cognitive biases.pdf (161.36 KB)
•             📄 06-Derren Brown Astrology.mp4 (29.01 MB)
•             📄 06-Source and Identity.pdf (1.03 MB)
•             📄 06-mimic_final.pdf (134.60 KB)
•             📄 07-Perceptions.pdf (1.91 MB)
•             📄 08-1975GoddenBaddeley.pdf (1.08 MB)
•             📄 08-Classifications.pdf (1.69 MB)
•             📄 08-Context-dependent Cues – VCE U3 Psychology.mp4 (3.21 MB)
•             📄 08-Kahneman Letter.pdf (155.32 KB)
•             📄 08-dp3985.pdf (71.98 KB)
•             📄 09-Emotion  Trust.pdf (1.63 MB)
•             📄 09-FinAlhSlovicJohn_AffectHeur00.pdf (176.78 KB)
•             📄 10-Decision-making.pdf (1.36 MB)
•             📄 10-buying behavior.pdf (56.87 KB)
•             📄 10-tversky and kahnemann.pdf (2.81 MB)
•             📄 11-Action.pdf (455.02 KB)
•             📄 11-Captology_Fogg_Behavior_Model.pdf (535.20 KB)
•             📄 12-E-Commerce Case Study- Value Perceptions and Image Size.pdf (980.15 KB)
•           📁 02-Sales Copywriting  Product Messaging
•             📄 01-CXL Slides_Sales Copywriting  Product Messaging.pptx (11.93 MB)
•             📄 01-Overview.pdf (11.42 KB)
•             📄 01-Sales Copywriting  Product Messaging.mp4 (123.82 MB)
•             📄 02-Copy of Momokos Copy Teardown – Expanded Framework.xlsx (61.29 KB)
•             📄 02-How to Conduct a Copy Teardown.mp4 (1.46 GB)
•             📄 02-How to Conduct a Copy Teardown.pdf (18.49 KB)
•             📄 02-Transcript – Sales Copywriting  Product Messaging – How to Conduct a Copy Teardown.docx (331.77 KB)
•             📄 03-Introduction to Message-Mining.mp4 (845.90 MB)
•             📄 03-Introduction to Message-Mining.pdf (56.42 KB)
•             📄 03-Transcript – Sales Copywriting  Product Messaging – Introduction to Message-Mining.docx (327.43 KB)
•             📄 04-Customer Interview – Template.docx (150.62 KB)
•             📄 04-Customer Survey – Template.docx (151.11 KB)
•             📄 04-Mining Messages From Your Customers.mp4 (1.42 GB)
•             📄 04-Mining Messages From Your Customers.pdf (23.38 KB)
•             📄 04-Transcript – Sales Copywriting  Product Messaging – Mining Messages From Your Customers.docx (331.79 KB)
•             📄 04-User Testing Task Script – Template.docx (150.10 KB)
•             📄 04-Visitor Survey – Template.docx (150.60 KB)
•             📄 05-Crafting Effective Unique Value Propositions.mp4 (1.53 GB)
•             📄 05-Crafting Effective Unique Value Propositions.pdf (24.26 KB)
•             📄 05-TEMPLATE – Feature Positioning  UVP Headlines Worksheet.xlsx (118.37 KB)
•             📄 05-Transcript – Sales Copywriting  Product Messaging – Crafting Effective Unique Value Propositions.docx (333.45 KB)
•             📄 06-Message Hierarchies.mp4 (1.28 GB)
•             📄 06-Message Hierarchies.pdf (22.07 KB)
•             📄 06-Sample Message-Mining Form  Pivot Table – Petdoorscom.xlsx (58.67 KB)
•             📄 06-Transcript – Sales Copywriting  Product Messaging – Message Hierarchies.docx (331.85 KB)
•             📄 07-Message Mining Form.docx (7.34 KB)
•             📄 07-TEMPLATE – Sales Page Messaging Framework.docx (149.64 KB)
•             📄 07-Transcript – Sales Copywriting  Product Messaging – Writing the First Draft.docx (330.35 KB)
•             📄 07-Writing the First Draft.mp4 (983.13 MB)
•             📄 07-Writing the First Draft.pdf (20.53 KB)
•             📄 08-Copy of TEMPLATE – Sales Page Editing Checklist.docx (149.75 KB)
•             📄 08-Editing  Punching Up Your Copy.mp4 (765.24 MB)
•             📄 08-Editing  Punching Up Your Copy.pdf (16.44 KB)
•             📄 08-Transcript – Sales Copywriting  Product Messaging – Editing  Punching Up Your Copy.docx (325.35 KB)
•             📄 09-Completed First Draft – UVP-based Framework.docx (156.43 KB)
•             📄 09-Conversion-Focused Formatting  Layout.mp4 (1.82 GB)
•             📄 09-Conversion-Focused Formatting  Layout.pdf (20.66 KB)
•             📄 09-Transcript – Sales Copywriting  Product Messaging – Conversion-Focused Formatting  Layout.docx (334.96 KB)
•             📄 10-Petdoorscom Home Page Performance.mp4 (297.75 MB)
•             📄 10-Petdoorscom Home Page Performance.pdf (14.15 KB)
•             📄 10-Transcript – Sales Copywriting  Product Messaging – Petdoorscom Home Page Performance.docx (320.69 KB)
•       📁 21-Stay up-to-date with CRO
•         📄 01-Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.mp4 (312.17 MB)
•         📄 01-Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.pdf (25.19 KB)
•         📄 02-Fix Testing Data Issues With This Ecom Goal Tracking Framework.mp4 (242.50 MB)
•         📄 02-Fix Testing Data Issues With This Ecom Goal Tracking Framework.pdf (24.16 KB)
•         📄 03-Generate better test ideas through workshops.mp4 (213.56 MB)
•         📄 03-Generate better test ideas through workshops.pdf (27.51 KB)
•         📄 04-Build a Balanced Testing Program- From Quick Wins to Breakthrough Experiments.mp4 (280.01 MB)
•         📄 04-Build a Balanced Testing Program- From Quick Wins to Breakthrough Experiments.pdf (28.30 KB)
•         📄 05-Make Research Data Work for Website Optimization.mp4 (209.98 MB)
•         📄 05-Make Research Data Work for Website Optimization.pdf (27.50 KB)
•         📄 06-Balance Test Impact And Effort For Better CRO Results.mp4 (263.04 MB)
•         📄 06-Balance Test Impact And Effort For Better CRO Results.pdf (22.02 KB)
•         📄 07-Create Better Experiment Metrics With Goal Trees.mp4 (192.64 MB)
•         📄 07-Create Better Experiment Metrics With Goal Trees.pdf (27.61 KB)
•         📄 08-Improve CRO results and workflow with Microsoft Clarity.mp4 (318.27 MB)
•         📄 08-Improve CRO results and workflow with Microsoft Clarity.pdf (25.87 KB)
•         📄 09-Increase Web Conversions Without Manipulation Techniques.mp4 (342.52 MB)
•         📄 09-Increase Web Conversions Without Manipulation Techniques.pdf (24.60 KB)
•         📄 10-Quantity vs Quality in Idea Generation.mp4 (470.13 MB)
•         📄 10-Quantity vs Quality in Idea Generation.pdf (27.84 KB)
•         📄 11-Reduce website dropoff caused by load times.mp4 (292.79 MB)
•         📄 11-Reduce website dropoff caused by load times.pdf (22.39 KB)
•         📄 12-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4 (374.20 MB)
•         📄 12-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.pdf (20.31 KB)
•         📄 13-Optimize Risk Management with Non-Inferiority Tests for Website Changes.mp4 (359.55 MB)
•         📄 13-Optimize Risk Management with Non-Inferiority Tests for Website Changes.pdf (27.12 KB)
•         📄 14-Win Stakeholders with Your A-B Test Results- Use the 3-Act Storytelling Technique.mp4 (74.34 MB)
•         📄 14-Win Stakeholders with Your A-B Test Results- Use the 3-Act Storytelling Technique.pdf (27.45 KB)
•         📄 15-Increase Conversion Rates With Simplified Copy.mp4 (397.20 MB)
•         📄 15-Increase Conversion Rates With Simplified Copy.pdf (24.14 KB)
•         📄 16-Increase Website Engagement with Micro Interactions.mp4 (403.81 MB)
•         📄 16-Increase Website Engagement with Micro Interactions.pdf (18.51 KB)
•         📄 17-Pick the Right A-B Test Tools and Avoid Costly Mistakes.mp4 (416.03 MB)
•         📄 17-Pick the Right A-B Test Tools and Avoid Costly Mistakes.pdf (17.48 KB)
•         📄 18-Make Your Brainstorm Sessions More Productive with Silent Brainstorming.mp4 (250.05 MB)
•         📄 18-Make Your Brainstorm Sessions More Productive with Silent Brainstorming.pdf (26.73 KB)
•         📄 19-Connect GA4 to BigQuery for Greater Insight and Analysis.mp4 (392.83 MB)
•         📄 19-Connect GA4 to BigQuery for Greater Insight and Analysis.pdf (24.33 KB)
•         📄 20-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4 (386.08 MB)
•         📄 20-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.pdf (25.49 KB)
•         📄 21-Increase Conversion Rates on Low-Traffic Websites.mp4 (300.14 MB)
•         📄 21-Increase Conversion Rates on Low-Traffic Websites.pdf (26.43 KB)
•         📄 22-Accurately Measure Experiment Gains Through Retesting.mp4 (595.26 MB)
•         📄 22-Accurately Measure Experiment Gains Through Retesting.pdf (24.89 KB)
•         📄 23-Simplify Your Website Forms to Increase Completion Rates.mp4 (312.50 MB)
•         📄 23-Simplify Your Website Forms to Increase Completion Rates.pdf (21.08 KB)

    📁 05-Ecommerce

•       📁 01-Google Shopping
•         📄 01-Google Shopping.mp4 (80.44 MB)
•         📄 01-Google-Shopping-combined-PDF.pdf (935.19 KB)
•         📄 01-Overview.pdf (12.57 KB)
•         📄 02-Transcript – Google Shopping – What You Need to Know About Google Shopping Campaign Types.docx (391.03 KB)
•         📄 02-What You Need to Know About Google Shopping Campaign Types.mp4 (113.04 MB)
•         📄 02-What You Need to Know About Google Shopping Campaign Types.pdf (35.67 KB)
•         📄 03-Copy of Feed Optimization – Attribute Review.xlsx (9.98 KB)
•         📄 03-Setting your Google Shopping feed up for success.mp4 (594.41 MB)
•         📄 03-Setting your Google Shopping feed up for success.pdf (34.71 KB)
•         📄 03-Transcript – Google Shopping – Setting your Google Shopping feed up for success.docx (392.01 KB)
•         📄 04-Performance Max as your baseline campaign.mp4 (397.00 MB)
•         📄 04-Performance Max as your baseline campaign.pdf (21.71 KB)
•         📄 04-Transcript – Google Shopping – Performance Max as your baseline campaign.docx (392.49 KB)
•         📄 05-The Case for Advanced Campaign Setups.mp4 (743.17 MB)
•         📄 05-The Case for Advanced Campaign Setups.pdf (20.84 KB)
•         📄 05-Transcript – Google Shopping – The Case for Advanced Campaign Setups.docx (395.45 KB)
•         📄 06-Optimizing Google Shopping Campaigns- The Never-ending Step.mp4 (930.08 MB)
•         📄 06-Optimizing Google Shopping Campaigns- The Never-ending Step.pdf (20.56 KB)
•         📄 06-Transcript – Google Shopping – Optimizing Google Shopping Campaigns_ The Never-ending Step.docx (393.65 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 02-Customer Retention for Subscription Products
•         📄 01-Customer Retention for Subscription Products.mp4 (51.38 MB)
•         📄 01-Customer Retention for Subscription Products.pdf (13.75 KB)
•         📄 01-Retention-slides-combined-PDF.pdf (8.24 MB)
•         📄 02-Compounding Cohorts.xlsx (404.86 KB)
•         📄 02-Compounding-Cohorts.xlsx (505.04 KB)
•         📄 02-Retention  revenue.mp4 (226.62 MB)
•         📄 02-Retention  revenue.pdf (34.70 KB)
•         📄 02-Transcript – Customer Retention for Subscription Products – Retention  revenue.docx (326.57 KB)
•         📄 03-JTBD Customer Interview  Survey Resources.docx (448.19 KB)
•         📄 03-JTBD Questions and Notes Template.docx (306.76 KB)
•         📄 03-The early bird gets the retention worm.mp4 (1.01 GB)
•         📄 03-The early bird gets the retention worm.pdf (25.41 KB)
•         📄 03-Transcript – Customer Retention for Subscription Products – The early bird gets the retention worm.docx (326.21 KB)
•         📄 04-For best results- segment.mp4 (296.51 MB)
•         📄 04-For best results- segment.pdf (27.60 KB)
•         📄 04-Qualitative Data Tracker.docx (718.80 KB)
•         📄 04-Transcript – Customer Retention for Subscription Products – For best results_ segment.docx (326.00 KB)
•         📄 05-Beyond the first 90 days.mp4 (200.74 MB)
•         📄 05-Beyond the first 90 days.pdf (25.31 KB)
•         📄 05-Hype Cycle Map.docx (306.08 KB)
•         📄 05-Transcript – Customer Retention for Subscription Products – Beyond the first 90 days.docx (325.45 KB)
•         📄 06-Slowing the curve.mp4 (364.17 MB)
•         📄 06-Slowing the curve.pdf (25.06 KB)
•         📄 06-Transcript – Customer Retention for Subscription Products – Slowing the curve.docx (330.12 KB)
•         📄 07-Measuring and improving retention long term.mp4 (882.55 MB)
•         📄 07-Measuring and improving retention long term.pdf (25.56 KB)
•         📄 07-Transcript – Customer Retention for Subscription Products – Measuring and improving retention long term.docx (324.64 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 03-Customer Journey for Ecommerce
•         📄 01-CXL Course_ Customer Journey – Slide Deck.pptx (5.90 MB)
•         📄 01-Customer Journey for Ecommerce.mp4 (107.87 MB)
•         📄 01-Overview.pdf (39.29 KB)
•         📄 02-Transcript – Customer Journey for Ecommerce – Why beginning with Customer experience is important and the stages of an eCommerce Customer Journey.docx (392.48 KB)
•         📄 02-Why beginning with Customer Experience is important and the stages of an Ecommerce Customer Journey.mp4 (584.47 MB)
•         📄 02-Why beginning with Customer Experience is important and the stages of an Ecommerce Customer Journey.pdf (37.55 KB)
•         📄 03-Create a customer journey map.mp4 (136.39 MB)
•         📄 03-Create a customer journey map.pdf (31.23 KB)
•         📄 03-Transcript – Customer Journey for Ecommerce – Create a customer journey map.docx (387.38 KB)
•         📄 04-Create personas to aid user flow build loyalty and reduce churn.mp4 (103.50 MB)
•         📄 04-Create personas to aid user flow build loyalty and reduce churn.pdf (35.39 KB)
•         📄 04-Transcript – Customer Journey for Ecommerce – Create personas to aid user flow build loyalty and reduce churn.docx (390.05 KB)
•         📄 05-Build a CX-driven organization in a retail-driven environment.mp4 (208.39 MB)
•         📄 05-Build a CX-driven organization in a retail-driven environment.pdf (29.31 KB)
•         📄 05-Transcript – Customer Journey for Ecommerce – Build a CX-driven organization in a retail-driven environment.docx (389.90 KB)
•         📄 06-Its not just about Journey Mapping its about Activation.mp4 (82.94 MB)
•         📄 06-Its not just about Journey Mapping its about Activation.pdf (25.05 KB)
•         📄 06-Transcript – Customer Journey for Ecommerce – Its not just about Journey Mapping its about Activation.docx (387.75 KB)
•       📁 04-Ecommerce Data and Metrics
•         📄 01-CXL – Ecomm Data and Metrics Maximilian Rast – Klar.pptx (30.17 MB)
•         📄 01-Ecommerce Data and Metrics.mp4 (136.87 MB)
•         📄 02-The ecommerce growth formula- A framework.mp4 (287.29 MB)
•         📄 02-The ecommerce growth formula- A framework.pdf (55.47 KB)
•         📄 02-Transcript – Ecommerce Data and Metrics – The ecommerce growth formula.docx (321.08 KB)
•         📄 03-Customer lifetime value and customer acquisition cost.mp4 (542.98 MB)
•         📄 03-Customer lifetime value and customer acquisition cost.pdf (112.00 KB)
•         📄 03-Transcript – Ecommerce Data and Metrics – Customer LTV and CAC.docx (322.14 KB)
•         📄 04-Capital and cash conversion cycle.mp4 (429.87 MB)
•         📄 04-Capital and cash conversion cycle.pdf (55.12 KB)
•         📄 04-Cash Conversion Cycle.mp4 (10.65 MB)
•         📄 04-Transcript – Ecommerce Data and Metrics – Capital and cash conversion cycle.docx (409.02 KB)
•         📄 05-CLV_CAC Ratio Simulator.xlsx (73.60 KB)
•         📄 05-Finding your ideal CLV-CAC Ratio.mp4 (171.19 MB)
•         📄 05-Finding your ideal CLV-CAC Ratio.pdf (86.50 KB)
•         📄 05-Transcript – Ecommerce Data and Metrics – Finding your ideal CLV CAC ratio.docx (321.67 KB)
•         📄 06-My opinion about Google Universal Migration to GA4.mp4 (95.63 MB)
•         📄 06-Quick Google Analytics Introduction [Lesson 1].mp4 (27.97 MB)
•         📄 06-Shopping behavior analysis.mp4 (399.32 MB)
•         📄 06-Shopping behavior analysis.pdf (21.84 KB)
•         📄 06-Transcript – Ecommerce Data and Metrics – Shopping behavior analysis.docx (324.27 KB)
•         📄 07-Marketing channel definition.png (219.43 KB)
•         📄 07-Transcript – Ecommerce Data and Metrics – UTM naming convention best practices.docx (326.48 KB)
•         📄 07-UTM Analysis.xlsx (66.43 KB)
•         📄 07-UTM naming convention best practices.mp4 (253.59 MB)
•         📄 07-UTM naming convention best practices.pdf (115.97 KB)
•         📄 08-Attribution  multi-channel analysis.mp4 (542.77 MB)
•         📄 08-Attribution  multi-channel analysis.pdf (61.69 KB)
•         📄 08-Transcript – Ecommerce Data and Metrics – Attribution  Multi-Channel Analysis.docx (409.84 KB)
•         📄 09-Making data-driven decisions in your company.mp4 (612.99 MB)
•         📄 09-Making data-driven decisions in your company.pdf (20.95 KB)
•         📄 09-Transcript – Ecommerce Data and Metrics – Making data-driven decisions in your company.docx (409.72 KB)
•         📄 10-Bonus chapter- Differentiation.mp4 (442.84 MB)
•         📄 10-Bonus chapter- Differentiation.pdf (39.70 KB)
•         📄 10-Transcript – Ecommerce Data and Metrics – Bonus Chapter on Differentation.docx (322.35 KB)
•       📁 05-Ecommerce SEO
•         📄 01-Ecommerce SEO – Slide Deck.pptx (9.65 MB)
•         📄 01-Ecommerce SEO.mp4 (38.90 MB)
•         📄 01-Ecommerce SEO.pdf (27.92 KB)
•         📄 02-Crawl budget for ecommerce stores.mp4 (309.65 MB)
•         📄 02-Crawl budget for ecommerce stores.pdf (66.85 KB)
•         📄 02-Transcript – Ecommerce SEO – Crawl budget for ecommerce stores.docx (390.39 KB)
•         📄 03-Shopify SEO.mp4 (220.75 MB)
•         📄 03-Shopify SEO.pdf (92.47 KB)
•         📄 03-Transcript – Ecommerce SEO – Shopify SEO.docx (389.89 KB)
•         📄 04-Site architecture  URL structure.mp4 (158.85 MB)
•         📄 04-Site architecture  URL structure.pdf (33.90 KB)
•         📄 04-Transcript – Ecommerce SEO – Site architecture  URL structure.docx (390.96 KB)
•         📄 05-Internal linking for ecommerce.mp4 (100.56 MB)
•         📄 05-Internal linking for ecommerce.pdf (64.02 KB)
•         📄 05-SEO Fight Club – Episode 19 – Link Structures.mp4 (104.28 MB)
•         📄 05-Transcript – Ecommerce SEO – Internal linking for ecommerce.docx (388.95 KB)
•         📄 06-Optimizing collections pages.mp4 (378.26 MB)
•         📄 06-Optimizing collections pages.pdf (21.46 KB)
•         📄 06-Transcript – Ecommerce SEO – Optimizing collections pages.docx (391.93 KB)
•         📄 07-Optimizing product pages.mp4 (251.42 MB)
•         📄 07-Optimizing product pages.pdf (35.74 KB)
•         📄 07-Transcript – Ecommerce SEO – Optimizing product pages.docx (389.19 KB)
•         📄 08-Keyword research- Foundations.mp4 (176.35 MB)
•         📄 08-Keyword research- Foundations.pdf (20.25 KB)
•         📄 08-Transcript – Ecommerce SEO – Keyword research_ Foundations.docx (388.06 KB)
•         📄 08-[CXL] Master Strategy Doc – Template.docx (6.93 KB)
•         📄 08-[CXL] SEO Content Strategy Blueprint.xlsx (41.04 KB)
•         📄 09-Keyword research- Shopping pages.mp4 (101.52 MB)
•         📄 09-Keyword research- Shopping pages.pdf (19.70 KB)
•         📄 09-Transcript – Ecommerce SEO – Keyword research_ Shopping pages.docx (391.77 KB)
•         📄 10-Keyword research- Content strategy.mp4 (1.02 GB)
•         📄 10-Keyword research- Content strategy.pdf (19.57 KB)
•         📄 10-Transcript – Ecommerce SEO – Keyword research_ Content strategy.docx (398.63 KB)
•         📄 11-Transcript – Ecommerce SEO – Writing copy that ranks.docx (390.71 KB)
•         📄 11-Writing copy that ranks.mp4 (251.21 MB)
•         📄 11-Writing copy that ranks.pdf (92.73 KB)
•         📄 11-[CXL] Example Prompt – KEYWORD – Client Name.docx (29.93 KB)
•         📄 12-Link-building for ecommerce.mp4 (274.76 MB)
•         📄 12-Link-building for ecommerce.pdf (90.05 KB)
•         📄 12-Transcript – Ecommerce SEO – Link-building for ecommerce.docx (391.97 KB)
•         📄 12-[CXL] Email outreach templates – Ecomm SEO.docx (874.29 KB)
•         📄 13-Attribution and tracking for SEO.mp4 (221.94 MB)
•         📄 13-Attribution and tracking for SEO.pdf (34.88 KB)
•         📄 13-Transcript – Ecommerce SEO – Attribution and tracking for SEO.docx (389.41 KB)
•         📄 13-[CXL] – Financial Analysis Spreadsheet.xlsx (808.14 KB)
•       📁 06-Google Ads for Ecommerce
•         📄 01-Google Ads for Ecommerce.mp4 (100.09 MB)
•         📄 01-Google-Ads-Ecommerce-combined-PDF.pdf (4.27 MB)
•         📄 01-Overview.pdf (19.73 KB)
•         📄 02-The Rise of Behavior vs Keywords.mp4 (328.13 MB)
•         📄 02-The Rise of Behavior vs Keywords.pdf (22.65 KB)
•         📄 02-Transcript – Google Ads for Ecommerce – The Rise of Behavior vs Keywords.docx (390.21 KB)
•         📄 03-Transcript – Google Ads for Ecommerce – Using Experiments to Test Theories.docx (392.09 KB)
•         📄 03-Using Experiments to Test Theories.mp4 (537.25 MB)
•         📄 03-Using Experiments to Test Theories.pdf (23.64 KB)
•         📄 04-Transcript – Google Ads for Ecommerce – Using Audiences and Broad Match to Your Advantage.docx (389.81 KB)
•         📄 04-Using Audiences and Broad Match to Your Advantage.mp4 (237.79 MB)
•         📄 04-Using Audiences and Broad Match to Your Advantage.pdf (21.80 KB)
•         📄 05-Transcript – Google Ads for Ecommerce – Using Dynamic Search Ads DSAs for insights and reach.docx (390.89 KB)
•         📄 05-Using Dynamic Search Ads DSAs for insights and reach.mp4 (107.88 MB)
•         📄 05-Using Dynamic Search Ads DSAs for insights and reach.pdf (35.61 KB)
•         📄 05-page-feed-template.csv (372.00 B)
•         📄 06-Transcript – Google Ads for Ecommerce – Using Auction Insights for Brand Intel.docx (389.30 KB)
•         📄 06-Using Auction Insights for Brand Intel.mp4 (258.18 MB)
•         📄 06-Using Auction Insights for Brand Intel.pdf (22.81 KB)
•       📁 07-Ecommerce Forecasting
•         📄 01-CXL Slides_Ecommerce Forecasting.pptx (1.51 MB)
•         📄 01-Ecommerce Forecasting.mp4 (57.24 MB)
•         📄 02-The leaky customer bucket and why it matters for projections.mp4 (57.12 MB)
•         📄 02-The leaky customer bucket and why it matters for projections.pdf (20.54 KB)
•         📄 02-Transcript – Ecommerce Forecasting – The leaky customer bucket and why it matters for projections.docx (388.48 KB)
•         📄 03-Projecting with percentiles.mp4 (202.57 MB)
•         📄 03-Projecting with percentiles.pdf (21.19 KB)
•         📄 03-Transcript – Ecommerce Forecasting – Projecting with percentiles.docx (388.72 KB)
•         📄 04-Monthly Forecast Template.xlsx (24.01 KB)
•         📄 04-Overview of creating a customer cohort-based forecast.mp4 (93.43 MB)
•         📄 04-Overview of creating a customer cohort-based forecast.pdf (18.79 KB)
•         📄 04-Transcript – Ecommerce Forecasting – Overview of creating a customer cohort-based forecast.docx (388.37 KB)
•         📄 05-Creating your new customer revenue projection.mp4 (77.24 MB)
•         📄 05-Creating your new customer revenue projection.pdf (17.64 KB)
•         📄 05-Transcript – Ecommerce Forecasting – Creating your new customer revenue projection.docx (388.42 KB)
•         📄 06-Active customer file metrics.mp4 (229.44 MB)
•         📄 06-Active customer file metrics.pdf (18.23 KB)
•         📄 06-Klaviyo Segment Definitions – Forecasting Ecomm MD.docx (268.19 KB)
•         📄 06-Transcript – Ecommerce Forecasting – Active customer file metrics.docx (390.68 KB)
•         📄 07-Recently acquired customer repeat rates.mp4 (105.34 MB)
•         📄 07-Recently acquired customer repeat rates.pdf (20.73 KB)
•         📄 07-Transcript – Ecommerce Forecasting – Recently acquired customer repeat rates.docx (391.18 KB)
•         📄 08-Finalizing monthly inputs.mp4 (254.67 MB)
•         📄 08-Finalizing monthly inputs.pdf (16.78 KB)
•         📄 08-Transcript – Ecommerce Forecasting – Finalizing monthly inputs.docx (391.13 KB)
•         📄 09-Review and refine your forecast.mp4 (205.87 MB)
•         📄 09-Review and refine your forecast.pdf (22.63 KB)
•         📄 09-Transcript – Ecommerce Forecasting – Review and refine your forecast.docx (390.33 KB)
•         📄 10-Creating faster and easier weekly projections.mp4 (144.18 MB)
•         📄 10-Creating faster and easier weekly projections.pdf (23.27 KB)
•         📄 10-Transcript – Ecommerce Forecasting – Creating faster and easier weekly projections.docx (390.94 KB)
•         📄 10-Weekly Projections – Template.xlsx (228.33 KB)
•         📄 11-Transcript – Ecommerce Forecasting – Weekly forecasting feedback loop.docx (392.38 KB)
•         📄 11-Weekly forecasting feedback loop.mp4 (287.74 MB)
•         📄 11-Weekly forecasting feedback loop.pdf (19.32 KB)
•       📁 08-Facebook Ads for Ecommerce
•         📄 01-Facebook Ads for Ecommerce – Combined Final Deck.pptx (10.46 MB)
•         📄 01-Facebook Ads for Ecommerce.mp4 (68.33 MB)
•         📄 01-Overview.pdf (19.42 KB)
•         📄 02-How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.mp4 (509.76 MB)
•         📄 02-How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.pdf (49.56 KB)
•         📄 02-Transcript – Facebook Ads for Ecommerce – How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.docx (392.04 KB)
•         📄 03-How to set up tracking and audiences to maximize your targeting.mp4 (460.91 MB)
•         📄 03-How to set up tracking and audiences to maximize your targeting.pdf (68.48 KB)
•         📄 03-Transcript – Facebook Ads for Ecommerce – How to set up tracking and audiences to maximize your targeting.docx (391.44 KB)
•         📄 04-Transcript – Facebook Ads for Ecommerce – Understanding settings limitations and account structures in Facebook Ads.docx (392.32 KB)
•         📄 04-Understanding settings limitations and account structures in Facebook Ads.mp4 (563.31 MB)
•         📄 04-Understanding settings limitations and account structures in Facebook Ads.pdf (58.24 KB)
•         📄 05-Creative constructs organization and a plan to never run out of testing ideas.mp4 (505.76 MB)
•         📄 05-Creative constructs organization and a plan to never run out of testing ideas.pdf (32.09 KB)
•         📄 05-Transcript – Facebook Ads for Ecommerce – Creative constructs organization and a plan to never run out of testing ideas.docx (392.28 KB)
•         📄 06-Going Beyond Conversions to make Campaigns pull double duty.mp4 (413.40 MB)
•         📄 06-Going Beyond Conversions to make Campaigns pull double duty.pdf (33.06 KB)
•         📄 06-Transcript – Facebook Ads for Ecommerce – Going Beyond Conversions to make Campaigns pull double duty.docx (391.19 KB)
•       📁 09-Email and SMS Marketing for Ecommerce
•         📄 01-Email and SMS Marketing for Ecommerce.mp4 (79.25 MB)
•         📄 01-Email and SMS Marketing for Ecommerce.pdf (11.68 KB)
•         📄 01-Email-SMS-Marketing-Ecommerce-combined-PDF.pdf (2.47 MB)
•         📄 02-Ecommerce Email Strategy  All You Need to Know.mp4 (94.68 MB)
•         📄 02-The Building Blocks of Email Marketing  KPIs.mp4 (462.87 MB)
•         📄 02-The Building Blocks of Email Marketing  KPIs.pdf (30.08 KB)
•         📄 02-Transcript – Email and SMS Marketing for Ecommerce – The Building Blocks of Email Marketing  KPIs.docx (390.83 KB)
•         📄 03-Revenue Attribution in Email  SMS Marketing.mp4 (379.16 MB)
•         📄 03-Revenue Attribution in Email  SMS Marketing.pdf (39.81 KB)
•         📄 03-Transcript – Email and SMS Marketing for Ecommerce – Revenue Attribution in Email  SMS Marketing.docx (390.11 KB)
•         📄 04-Growing your email  SMS list.mp4 (614.70 MB)
•         📄 04-Growing your email  SMS list.pdf (23.35 KB)
•         📄 04-How to create a pop-up in Klaviyo [2024] ｜ Step-by-step tutorial for beginners.mp4 (126.65 MB)
•         📄 04-Transcript – Email and SMS Marketing for Ecommerce – Growing your email  SMS list.docx (391.72 KB)
•         📄 05-Collecting and using zero-party data.mp4 (546.21 MB)
•         📄 05-Collecting and using zero-party data.pdf (24.43 KB)
•         📄 05-Transcript – Email and SMS Marketing for Ecommerce – Collecting and using zero-party data.docx (391.12 KB)
•         📄 06-Abandoned Cart Emails – 3 Biggest Mistakes Ecommerce Brands Make.mp4 (73.89 MB)
•         📄 06-Automating key stages of customer journey.mp4 (384.65 MB)
•         📄 06-Automating key stages of customer journey.pdf (38.25 KB)
•         📄 06-Transcript – Email and SMS Marketing for Ecommerce – Automating key stages of customer journey.docx (390.27 KB)
•         📄 06-Welcome emails for e-commerce all you need to know.mp4 (97.38 MB)
•         📄 07-Balancing your communication with Email  SMS campaigns.mp4 (674.91 MB)
•         📄 07-Balancing your communication with Email  SMS campaigns.pdf (44.09 KB)
•         📄 07-How to Plan a Mothers Day email marketing campaign Beat your Ecommerce competitors with MailCharts.mp4 (80.39 MB)
•         📄 07-How to create an email marketing calendar  3 steps for a successful email marketing campaign.mp4 (60.84 MB)
•         📄 07-Transcript – Email and SMS Marketing for Ecommerce – Balancing your communication with Email  SMS campaigns.docx (392.57 KB)
•       📁 10-Customer Experience for Ecommerce
•         📄 01-Next Level Customer Experience CXL Slide Deck Template 2022.pptx (2.66 MB)
•         📄 01-Overview.pdf (17.19 KB)
•         📄 02-The fundamentals of customer experience.mp4 (506.75 MB)
•         📄 02-The fundamentals of customer experience.pdf (31.21 KB)
•         📄 02-Transcript – Customer Experience for Ecommerce – The fundamentals of customer experience.docx (390.92 KB)
•         📄 03-Cheat sheet Outsourcing fulfillment vs inhouse  CXL x tantee.pdf (108.77 KB)
•         📄 03-Checklist on improving shipping  delivery process for your online store  CXL x tantee.pdf (103.40 KB)
•         📄 03-The perfect shipping experience.mp4 (147.71 MB)
•         📄 03-The perfect shipping experience.pdf (55.69 KB)
•         📄 03-Transcript – Customer Experience for Ecommerce – The perfect shipping experience.docx (392.54 KB)
•         📄 04-Checklist custom packaging supplier  CXL x tantee 1.pdf (151.39 KB)
•         📄 04-Packaging done right.mp4 (659.20 MB)
•         📄 04-Packaging done right.pdf (60.92 KB)
•         📄 04-Transcript – Customer Experience for Ecommerce – Packaging done right.docx (392.89 KB)
•         📄 05-Checklist communication tools  CXL x tantee.pdf (116.21 KB)
•         📄 05-Email Automation BestPractices  CXL x tantee.pdf (212.43 KB)
•         📄 05-Post purchase communication.mp4 (664.37 MB)
•         📄 05-Post purchase communication.pdf (58.22 KB)
•         📄 05-Transcript – Customer Experience for Ecommerce – Post purchase communication.docx (392.42 KB)
•         📄 06-Checklist to set up your customer support right   CXL x tantee.pdf (119.58 KB)
•         📄 06-Next level customer support.mp4 (152.93 MB)
•         📄 06-Next level customer support.pdf (70.16 KB)
•         📄 06-Transcript – Customer Experience for Ecommerce – Next level customer support.docx (392.74 KB)
•         📄 07-Checklist returns center tools  CXL x tantee.pdf (98.98 KB)
•         📄 07-Returns.mp4 (192.34 MB)
•         📄 07-Returns.pdf (64.92 KB)
•         📄 07-Support Overview Makros  ToDos _ CXL x tante-e.xlsx (15.01 KB)
•         📄 07-Transcript – Customer Experience for Ecommerce – Returns.docx (394.36 KB)
•         📄 08-Building a community.mp4 (883.30 MB)
•         📄 08-Building a community.pdf (22.56 KB)
•         📄 08-Checklist for communication and community building  CXL x tantee.pdf (107.50 KB)
•         📄 08-Transcript – Customer Experience for Ecommerce – Building a community.docx (394.74 KB)
•       📁 11-Ecommerce Content Marketing
•         📄 01-Content Marketing – CXL Slide Deck Template 2022.pptx (26.40 MB)
•         📄 01-Ecommerce Content Marketing.mp4 (10.59 MB)
•         📄 01-Overview.pdf (15.55 KB)
•         📁 02-Strategy foundations
•           📄 01-Strategy foundations.pdf (18.22 KB)
•           📄 02-The 3 Principles of Effective Content Strategy.mp4 (245.63 MB)
•           📄 02-The 3 Principles of Effective Content Strategy.pdf (96.30 KB)
•           📄 02-Transcript – Ecommerce Content Marketing – The 3 Principles of Effective Content Strategy.docx (389.25 KB)
•           📄 03-Buyer personas and audience development.mp4 (234.51 MB)
•           📄 03-Buyer personas and audience development.pdf (71.67 KB)
•           📄 03-Transcript – Ecommerce Content Marketing – Buyer personas and audience development.docx (389.27 KB)
•           📄 04-The buyers journey.mp4 (43.07 MB)
•           📄 04-The buyers journey.pdf (55.88 KB)
•           📄 04-Transcript – Ecommerce Content Marketing – The buyers journey.docx (388.16 KB)
•           📄 05-SWOT and other tools.mp4 (255.09 MB)
•           📄 05-SWOT and other tools.pdf (60.96 KB)
•           📄 05-Transcript – Ecommerce Content Marketing – SWOT and other tools.docx (395.81 KB)
•           📄 05-[TEMPLATE] Organic Growth Model _ Omniscient.xlsx (121.11 KB)
•         📁 03-Strategy frameworks
•           📄 01-Strategy frameworks.pdf (19.45 KB)
•           📄 02-The Economics of Content Marketing.mp4 (137.38 MB)
•           📄 02-The Economics of Content Marketing.pdf (35.77 KB)
•           📄 02-Transcript – Ecommerce Content Marketing – The Economics of Content Marketing.docx (391.42 KB)
•           📄 03-The Barbell Strategy.mp4 (680.31 MB)
•           📄 03-The Barbell Strategy.pdf (38.91 KB)
•           📄 03-Transcript – Ecommerce Content Marketing – The Barbell Strategy.docx (392.96 KB)
•         📁 04-Content planning and research
•           📄 01-Content planning and research.pdf (15.84 KB)
•           📄 02-Keyword research- content gap analysis.mp4 (321.73 MB)
•           📄 02-Keyword research- content gap analysis.pdf (56.79 KB)
•           📄 02-Transcript – Ecommerce Content Marketing – Keyword research_ content gap analysis.docx (389.27 KB)
•           📄 03-Keyword research- pain point SEO.mp4 (452.08 MB)
•           📄 03-Keyword research- pain point SEO.pdf (34.54 KB)
•           📄 03-Transcript – Ecommerce Content Marketing – Keyword research_ pain point SEO.docx (390.18 KB)
•           📄 04-Keyword research- head keyword permutations.mp4 (74.10 MB)
•           📄 04-Keyword research- head keyword permutations.pdf (33.50 KB)
•           📄 04-Transcript – Ecommerce Content Marketing – Keyword research_ head keyword permutations.docx (388.80 KB)
•           📄 05-Pillar and cluster model- clustering.mp4 (360.66 MB)
•           📄 05-Pillar and cluster model- clustering.pdf (76.06 KB)
•           📄 05-Transcript – Ecommerce Content Marketing – Pillar and cluster model_ clustering.docx (389.97 KB)
•           📄 06-Mapping topics to the buyers journey.mp4 (105.81 MB)
•           📄 06-Mapping topics to the buyers journey.pdf (37.87 KB)
•           📄 06-Transcript – Ecommerce Content Marketing – Mapping topics to the buyers journey.docx (390.52 KB)
•           📄 07-Building a content roadmap report.mp4 (99.34 MB)
•           📄 07-Building a content roadmap report.pdf (76.04 KB)
•           📄 07-Copy of Content Calendar Template _ Omniscient Digital.xlsx (165.27 KB)
•           📄 07-Copy of Omniscient _ Content Strategy Course_CRR Template.xlsx (1.86 MB)
•           📄 07-Transcript – Ecommerce Content Marketing – Building a content roadmap report.docx (390.01 KB)
•         📁 05-Content creation and promotion
•           📄 01-Content creation and promotion.pdf (18.37 KB)
•           📄 02-Copy of [TEMPLATE] SEO Content Brief Template _ Omniscient Digital.docx (337.09 KB)
•           📄 02-Transcript – Ecommerce Content Marketing – Writing for SEO_ content briefs.docx (388.58 KB)
•           📄 02-Writing for SEO- content briefs.mp4 (243.25 MB)
•           📄 02-Writing for SEO- content briefs.pdf (64.72 KB)
•           📄 03-Transcript – Ecommerce Content Marketing – Writing for SEO_ content optimization tools.docx (388.14 KB)
•           📄 03-Writing for SEO- content optimization tools.mp4 (168.22 MB)
•           📄 03-Writing for SEO- content optimization tools.pdf (62.63 KB)
•           📄 04-Link and Share hooks.mp4 (42.60 MB)
•           📄 04-Link and Share hooks.pdf (35.02 KB)
•           📄 04-Transcript – Ecommerce Content Marketing – Link and Share hooks.docx (388.54 KB)
•           📄 05-Content promotion tactics.mp4 (43.85 MB)
•           📄 05-Content promotion tactics.pdf (32.51 KB)
•           📄 05-Transcript – Ecommerce Content Marketing – Content promotion tactics.docx (388.51 KB)
•         📁 06-Content ROI and attribution
•           📄 01-ontent ROI and attribution.pdf (16.41 KB)
•           📄 02-Google Analytics Goals.mp4 (111.69 MB)
•           📄 02-Google Analytics Goals.pdf (56.26 KB)
•           📄 02-Transcript – Ecommerce Content Marketing – Google Analytics Goals.docx (387.98 KB)
•           📄 03-Setting up a dashboard.mp4 (66.80 MB)
•           📄 03-Setting up a dashboard.pdf (30.43 KB)
•           📄 03-Transcript – Ecommerce Content Marketing – Setting up a dashboard.docx (388.83 KB)
•       📁 12-Customer Segmentation
•         📄 01-Customer Segmentation.mp4 (10.43 MB)
•         📄 01-Overview.pdf (19.33 KB)
•         📄 01-__CXL Customer Segmentation__.pptx (3.08 MB)
•         📄 02-1001 flavors of segmentation.mp4 (63.95 MB)
•         📄 02-1001 flavors of segmentation.pdf (29.79 KB)
•         📄 02-Transcript – Customer Segmentation – 1001 flavors of segmentation.docx (389.23 KB)
•         📄 03-Answering the WHAT  RFM.mp4 (859.50 MB)
•         📄 03-Answering the WHAT  RFM.pdf (56.32 KB)
•         📄 03-Copy of CXL_ RFM – Play Data Set.xlsx (103.35 KB)
•         📄 03-Transcript – Customer Segmentation – Answering the WHAT  RFM.docx (393.08 KB)
•         📄 04-Answering the WHY  Drivers.mp4 (594.26 MB)
•         📄 04-Answering the WHY  Drivers.pdf (66.69 KB)
•         📄 04-Transcript – Customer Segmentation – Answering the WHY  Drivers.docx (393.62 KB)
•         📄 05-Putting it all together.mp4 (293.43 MB)
•         📄 05-Putting it all together.pdf (47.43 KB)
•         📄 05-Transcript – Customer Segmentation – Putting it all together.docx (388.93 KB)
•         📄 06-Making money with segments.mp4 (381.93 MB)
•         📄 06-Making money with segments.pdf (29.17 KB)
•         📄 06-Transcript – Customer Segmentation – Making money with segments.docx (390.01 KB)
•       📁 13-Personalization for Ecommerce
•         📄 01-Ecommerce Personalization.pptx (23.27 MB)
•         📄 01-Overview.pdf (24.01 KB)
•         📄 01-Personalization for Ecommerce.mp4 (51.41 MB)
•         📄 02-The Benefits of Personalization.mp4 (87.10 MB)
•         📄 02-The Benefits of Personalization.pdf (31.74 KB)
•         📄 02-Transcript – Personalization for Ecommerce – The Benefits of Personalization.docx (389.82 KB)
•         📄 03-Measurement.mp4 (317.13 MB)
•         📄 03-Measurement.pdf (17.21 KB)
•         📄 03-Transcript – Personalization for Ecommerce – Measurement.docx (389.03 KB)
•         📄 04-Segmentation.mp4 (656.43 MB)
•         📄 04-Segmentation.pdf (18.69 KB)
•         📄 04-Transcript – Personalization for Ecommerce – Segmentation.docx (391.75 KB)
•         📄 05-Starting the conversation- Getting to know your user.mp4 (619.89 MB)
•         📄 05-Transcript – Personalization for Ecommerce – Starting the conversation_ Getting to know your user.docx (391.75 KB)
•         📄 05-tarting the conversation- Getting to know your user.pdf (18.80 KB)
•         📄 06-Continuing the conversation.mp4 (523.71 MB)
•         📄 06-Continuing the conversation.pdf (19.29 KB)
•         📄 06-Transcript – Personalization for Ecommerce – Continuing the conversation.docx (390.93 KB)
•         📄 07-The thank you page.mp4 (414.94 MB)
•         📄 07-The thank you page.pdf (19.36 KB)
•         📄 07-Transcript – Personalization for Ecommerce – The thank you page.docx (390.56 KB)
•         📄 08-Transcript – Personalization for Ecommerce – What happens next_ How to get the user to come back for another date_.docx (388.80 KB)
•         📄 08-What happens next How to get the user to come back for another date.mp4 (290.81 MB)
•         📄 08-What happens next How to get the user to come back for another date.pdf (22.54 KB)
•         📄 09-The Big Picture.mp4 (101.70 MB)
•         📄 09-The Big Picture.pdf (16.55 KB)
•         📄 09-Transcript – Personalization for Ecommerce – The Big Picture.docx (390.17 KB)
•       📁 14-Ecommerce Merchandising
•         📄 01-Ecommerce Merchandising.mp4 (6.98 MB)
•         📄 01-Overview.pdf (16.06 KB)
•         📄 01-eCommerce Merchandising – CXL Slide Deck Template 2022.pptx (17.81 MB)
•         📄 02-The changing landscape of consumer behavior.mp4 (391.46 MB)
•         📄 02-The changing landscape of consumer behavior.pdf (28.79 KB)
•         📄 02-Transcript – Ecommerce Merchandising – The changing landscape of consumer behavior.docx (391.87 KB)
•         📄 03-The power of technology and algorithms.mp4 (37.33 MB)
•         📄 03-The power of technology and algorithms.pdf (27.97 KB)
•         📄 03-Transcript – Ecommerce Merchandising – The power of technology and algorithms.docx (389.00 KB)
•         📄 04-The product detail page PDP.mp4 (10.29 MB)
•         📄 04-The product detail page PDP.pdf (33.92 KB)
•         📄 04-Transcript – Ecommerce Merchandising – The product detail page PDP.docx (388.68 KB)
•         📄 05-The role of seasonality and promotions in merchandising storytelling.mp4 (28.00 MB)
•         📄 05-The role of seasonality and promotions in merchandising storytelling.pdf (34.14 KB)
•         📄 05-Transcript – Ecommerce Merchandising – The role of seasonality and promotions in merchandising storytelling.docx (389.07 KB)
•         📄 06-Merchandising for the metaverse.mp4 (117.07 MB)
•         📄 06-Merchandising for the metaverse.pdf (34.23 KB)
•         📄 06-Transcript – Ecommerce Merchandising – Merchandising for the metaverse.docx (388.58 KB)
•       📁 15-Ecommerce Tech Stack
•         📄 01-Ecommerce Tech Stack – Consolidated Slides.pptx (10.02 MB)
•         📄 01-Ecommerce Tech Stack.mp4 (83.89 MB)
•         📄 02-Choosing your ecommerce platform.mp4 (408.43 MB)
•         📄 02-Choosing your ecommerce platform.pdf (15.72 KB)
•         📄 02-Transcript – Ecommerce Tech Stack – Choosing your ecommerce platform.docx (393.03 KB)
•         📄 03-Headless commerce  what it is what it isnt.mp4 (208.96 MB)
•         📄 03-Headless commerce  what it is what it isnt.pdf (19.35 KB)
•         📄 03-Transcript – Ecommerce Tech Stack – Headless commerce  what it is what it isnt.docx (388.87 KB)
•         📄 04-Building beautiful pages on Shopify.mp4 (224.61 MB)
•         📄 04-Building beautiful pages on Shopify.pdf (19.35 KB)
•         📄 04-Transcript – Ecommerce Tech Stack – Building beautiful pages on Shopify.docx (391.86 KB)
•         📄 05-MarTech Guide.docx (12.13 KB)
•         📄 05-Standard Shopify apps to extend functionality.mp4 (706.54 MB)
•         📄 05-Standard Shopify apps to extend functionality.pdf (19.34 KB)
•         📄 05-Transcript – Ecommerce Tech Stack – Standard Shopify apps to extend functionality.docx (395.81 KB)
•         📄 06-Common martech needs.mp4 (313.94 MB)
•         📄 06-Common martech needs.pdf (19.07 KB)
•         📄 06-Transcript – Ecommerce Tech Stack – Common martech needs.docx (392.62 KB)
•         📄 07-Marketing automation.mp4 (412.40 MB)
•         📄 07-Marketing automation.pdf (18.48 KB)
•         📄 07-Transcript – Ecommerce Tech Stack – Marketing automation.docx (389.78 KB)
•         📄 08-SMS solutions.mp4 (40.23 MB)
•         📄 08-SMS solutions.pdf (17.21 KB)
•         📄 08-Transcript – Ecommerce Tech Stack – SMS solutions.docx (388.55 KB)
•         📄 09-Customer service solutions.mp4 (131.81 MB)
•         📄 09-Customer service solutions.pdf (14.81 KB)
•         📄 09-Transcript – Ecommerce Tech Stack – Customer service solutions.docx (388.66 KB)
•         📄 10-Fulfillment integrations.mp4 (39.68 MB)
•         📄 10-Fulfillment integrations.pdf (17.80 KB)
•         📄 10-Transcript – Ecommerce Tech Stack – Fulfillment integrations.docx (388.96 KB)
•         📄 11-Accounting integrations.mp4 (8.95 MB)
•         📄 11-Accounting integrations.pdf (17.56 KB)
•         📄 11-Transcript – Ecommerce Tech Stack – Accounting integrations.docx (387.63 KB)
•       📁 16-Selling on Amazon- Perfecting Traffic and Conversions
•         📄 01-Selling on Amazon- Perfecting Traffic and Conversions.mp4 (60.63 MB)
•         📄 01-Selling on Amazon- Perfecting Traffic and Conversions.pdf (18.01 KB)
•         📄 01-Understanding-Amazon-demand-capture-Slide-Deck.pdf (4.56 MB)
•         📄 02-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Understanding Amazon demand capture.docx (387.81 KB)
•         📄 02-Understanding Amazon demand capture.mp4 (143.40 MB)
•         📄 02-Understanding Amazon demand capture.pdf (22.80 KB)
•         📄 03-The two sides- traffic and conversion.mp4 (41.87 MB)
•         📄 03-The two sides- traffic and conversion.pdf (20.58 KB)
•         📄 03-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – The two sides_ traffic and conversion.docx (388.27 KB)
•         📄 04-Conversion- the factors that matter in search.mp4 (33.11 MB)
•         📄 04-Conversion- the factors that matter in search.pdf (21.67 KB)
•         📄 04-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Conversion_ the factors that matter in search.docx (387.65 KB)
•         📄 05-Conversion- the factors that matter on the page.mp4 (257.34 MB)
•         📄 05-Conversion- the factors that matter on the page.pdf (24.31 KB)
•         📄 05-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Conversion_ the factors that matter on the page.docx (388.72 KB)
•         📄 06-Creative split testing.mp4 (43.45 MB)
•         📄 06-Creative split testing.pdf (21.11 KB)
•         📄 06-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Creative split testing.docx (388.20 KB)
•         📄 07-Keyword research through Helium 10.mp4 (355.21 MB)
•         📄 07-Keyword research through Helium 10.pdf (29.66 KB)
•         📄 07-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Keyword research through Helium 10.docx (389.77 KB)
•         📄 08-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Understanding the purpose of PPC.docx (388.39 KB)
•         📄 08-Understanding the purpose of PPC.mp4 (221.69 MB)
•         📄 08-Understanding the purpose of PPC.pdf (19.65 KB)
•         📄 09-Tracking organic keyword ranking.mp4 (136.70 MB)
•         📄 09-Tracking organic keyword ranking.pdf (21.31 KB)
•         📄 09-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Tracking organic keyword ranking.docx (387.74 KB)
•         📄 10-Building analytics to track traffic and conversions.mp4 (77.58 MB)
•         📄 10-Building analytics to track traffic and conversions.pdf (20.65 KB)
•         📄 10-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Building analytics to track traffic and conversions.docx (389.32 KB)
•         📄 10-Trivium Analytics Template make a copy.xlsx (55.04 KB)
•         📄 11-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Understanding campaign manager.docx (389.08 KB)
•         📄 11-Understanding campaign manager.mp4 (271.92 MB)
•         📄 11-Understanding campaign manager.pdf (22.38 KB)
•         📄 12-The differential types of ads- product targeting and keyword targeting sponsored brand and sponsored display.mp4 (170.64 MB)
•         📄 12-The differential types of ads- product targeting and keyword targeting sponsored brand and sponsored display.pdf (20.72 KB)
•         📄 12-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – The differential types of ads_ product targeting and keyword targe.docx (388.05 KB)
•         📄 13-Launching campaigns.mp4 (201.88 MB)
•         📄 13-Launching campaigns.pdf (20.06 KB)
•         📄 13-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Launching campaigns.docx (388.76 KB)
•         📄 14-Campaign best practices.mp4 (322.44 MB)
•         📄 14-Campaign best practices.pdf (21.40 KB)
•         📄 14-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Campaign best practices.docx (389.71 KB)
•         📄 15-PPC-Workflow-Shared-1.pdf (77.71 KB)
•         📄 15-The weekly flow.mp4 (422.12 MB)
•         📄 15-The weekly flow.pdf (23.96 KB)
•         📄 15-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – The weekly flow.docx (390.71 KB)
•         📄 16-Continuous improvement of conversion and traffic.mp4 (27.97 MB)
•         📄 16-Continuous improvement of conversion and traffic.pdf (23.69 KB)
•         📄 16-Transcript – Selling on Amazon_ Perfecting Traffic and Conversions – Continuous improvement of conversion and traffic.docx (387.75 KB)
•       📁 17-Ecommerce Brand Strategy
•         📄 01-Ecomm Brand Strategy – CXL Slide Deck Template 2022.pptx (94.46 MB)
•         📄 01-Ecommerce Brand Strategy.mp4 (3.10 MB)
•         📄 01-Overview.pdf (13.51 KB)
•         📁 02-Making your brand famous
•           📄 01-Making your brand famous.pdf (25.53 KB)
•           📄 02-How to create a great brand name  Jonathan Bell.mp4 (25.58 MB)
•           📄 02-Naming an ecommerce brand.mp4 (48.27 MB)
•           📄 02-Naming an ecommerce brand.pdf (163.63 KB)
•           📄 02-Transcript – Ecommerce Brand Strategy – Naming an ecommerce brand.docx (388.38 KB)
•           📄 03-Converting free attention into sales.mp4 (239.25 MB)
•           📄 03-Converting free attention into sales.pdf (115.05 KB)
•           📄 03-How to build the best customer referral program on Shopify.mp4 (16.88 MB)
•           📄 03-Transcript – Ecommerce Brand Strategy – Converting free attention into sales.docx (388.50 KB)
•           📄 04-How to Win Awards in Your Industry.mp4 (39.02 MB)
•           📄 04-Transcript – Ecommerce Brand Strategy – Winning awards.docx (388.58 KB)
•           📄 04-Winning awards.mp4 (220.63 MB)
•           📄 04-Winning awards.pdf (46.36 KB)
•           📄 05-How equity crowdfunding can grow your brand.mp4 (53.49 MB)
•           📄 05-How equity crowdfunding can grow your brand.pdf (134.36 KB)
•           📄 05-Transcript – Ecommerce Brand Strategy – How equity crowdfunding can grow your brand.docx (388.82 KB)
•           📄 06-10 Celebrities who are Beauty Ambassadors.mp4 (103.16 MB)
•           📄 06-Getting famous people to support your brand.mp4 (101.36 MB)
•           📄 06-Getting famous people to support your brand.pdf (96.21 KB)
•           📄 06-Transcript – Ecommerce Brand Strategy – Getting famous people to support your brand.docx (387.68 KB)
•         📁 03-Becoming a media darling
•           📄 01-Becoming a media darling.pdf (23.62 KB)
•           📄 02-Getting free press coverage.mp4 (46.93 MB)
•           📄 02-Getting free press coverage.pdf (61.51 KB)
•           📄 02-How to Get Your Business Featured in Forbes Get Free Press for Your Business.mp4 (108.65 MB)
•           📄 02-Transcript – Ecommerce Brand Strategy – Getting free press coverage.docx (388.21 KB)
•           📄 03-Getting in touch with journalists.mp4 (40.16 MB)
•           📄 03-Getting in touch with journalists.pdf (85.41 KB)
•           📄 03-Transcript – Ecommerce Brand Strategy – Getting in touch with journalists.docx (388.18 KB)
•           📄 04-How to make noise that the media wants to cover.mp4 (7.93 MB)
•           📄 04-How to make noise that the media wants to cover.pdf (165.67 KB)
•           📄 04-Transcript – Ecommerce Brand Strategy – How to make noise that the media wants to cover.docx (387.85 KB)
•           📄 05-Converting media coverage into ecommerce sales.mp4 (6.34 MB)
•           📄 05-Converting media coverage into ecommerce sales.pdf (125.60 KB)
•           📄 05-Transcript – Ecommerce Brand Strategy – Converting media coverage into ecommerce sales.docx (387.48 KB)
•         📁 04-Leveraging linkedin like no one else
•           📄 01-Leveraging linkedin like no one else.pdf (26.73 KB)
•           📄 02-Building brand awareness on Linkedin.mp4 (5.60 MB)
•           📄 02-Building brand awareness on Linkedin.pdf (129.38 KB)
•           📄 02-Transcript – Ecommerce Brand Strategy – Building brand awareness on Linkedin.docx (387.48 KB)
•           📄 03-Approaching targets on LinkedIn.mp4 (5.56 MB)
•           📄 03-Approaching targets on LinkedIn.pdf (76.27 KB)
•           📄 03-Transcript – Ecommerce Brand Strategy – Approaching targets on LinkedIn.docx (387.49 KB)
•           📄 04-Creating engaging LinkedIn content.mp4 (26.19 MB)
•           📄 04-Creating engaging LinkedIn content.pdf (152.72 KB)
•           📄 04-Transcript – Ecommerce Brand Strategy – Creating engaging LinkedIn content.docx (387.52 KB)
•           📄 05-Making sales from LinkedIn.docx (6.46 KB)
•           📄 05-Making sales from LinkedIn.mp4 (5.10 MB)
•           📄 05-Making sales from LinkedIn.pdf (51.30 KB)
•           📄 05-Transcript – Ecommerce Brand Strategy – Making sales from LinkedIn.docx (387.31 KB)
•           📄 06-Getting important people to promote your brand on Linkedin.mp4 (5.25 MB)
•           📄 06-Getting important people to promote your brand on Linkedin.pdf (144.04 KB)
•           📄 06-Transcript – Ecommerce Brand Strategy – Getting important people to promote your brand on Linkedin.docx (387.22 KB)
•         📁 05-Winning over a crowd
•           📄 01-Ecomm Brand Strategy – CXL Slide Deck Template 2022.pptx (94.46 MB)
•           📄 01-Winning over a crowd.pdf (24.27 KB)
•           📄 02-Public speaking to promote your brand.mp4 (6.24 MB)
•           📄 02-Public speaking to promote your brand.pdf (149.72 KB)
•           📄 02-Transcript – Ecommerce Brand Strategy – Public speaking to promote your brand.docx (387.58 KB)
•           📄 03-Engaging customers through public speaking.mp4 (5.69 MB)
•           📄 03-Engaging customers through public speaking.pdf (149.03 KB)
•           📄 03-Transcript – Ecommerce Brand Strategy – Engaging customers through public speaking.docx (387.53 KB)
•           📄 04-Creating an ask when speaking in public.mp4 (25.60 MB)
•           📄 04-Creating an ask when speaking in public.pdf (81.63 KB)
•           📄 04-Transcript – Ecommerce Brand Strategy – Creating an ask when speaking in public.docx (387.30 KB)
•           📄 05-How to talk about your vulnerabilities in public.mp4 (28.19 MB)
•           📄 05-How to talk about your vulnerabilities in public.pdf (128.98 KB)
•           📄 05-Transcript – Ecommerce Brand Strategy – How to talk about your vulnerabilities in public.docx (387.41 KB)
•           📄 05-Vulnerability  Power   Brené Brown  Russell Brand.mp4 (2.06 GB)
•           📄 06-Converting public speaking gigs into sales.mp4 (5.88 MB)
•           📄 06-Converting public speaking gigs into sales.pdf (30.41 KB)
•           📄 06-Transcript – Ecommerce Brand Strategy – Converting public speaking gigs into sales.docx (387.23 KB)
•         📁 06-Getting the secret sauce
•           📄 01-Getting the secret sauce.pdf (25.66 KB)
•           📄 02-Getting the right kind of customer feedback.mp4 (5.38 MB)
•           📄 02-Getting the right kind of customer feedback.pdf (81.83 KB)
•           📄 02-Transcript – Ecommerce Brand Strategy – Getting the right kind of customer feedback.docx (387.49 KB)
•           📄 03-Girls Dont Poop – PooPourricom.mp4 (30.00 MB)
•           📄 03-Learning the value of controversy.mp4 (40.47 MB)
•           📄 03-Learning the value of controversy.pdf (95.48 KB)
•           📄 03-Transcript – Ecommerce Brand Strategy – Learning the value of controversy.docx (387.15 KB)
•           📄 04-How to win at Trademarks.mp4 (6.11 MB)
•           📄 04-How to win at Trademarks.pdf (83.63 KB)
•           📄 04-Transcript – Ecommerce Brand Strategy – How to win at Trademarks.docx (387.27 KB)
•           📄 05-Getting The X Factor.mp4 (9.74 MB)
•           📄 05-Getting The X Factor.pdf (114.38 KB)
•           📄 05-Transcript – Ecommerce Brand Strategy – Getting The X Factor.docx (387.30 KB)
•           📄 06-Mastering email marketing.mp4 (70.11 MB)
•           📄 06-Mastering email marketing.pdf (120.54 KB)
•           📄 06-Transcript – Ecommerce Brand Strategy – Mastering email marketing.docx (387.47 KB)
•       📁 18-Unit Economics for Ecommerce
•         📄 01-CXL Slide Deck Template 2022 – Unit Economics.pptx (8.18 MB)
•         📄 01-Unit Economics for Ecommerce.mp4 (79.10 MB)
•         📄 02-Introduction to unit economics.mp4 (189.70 MB)
•         📄 02-Introduction to unit economics.pdf (34.20 KB)
•         📄 02-Transcript – Unit Economics for Ecommerce – Introduction to unit economics.docx (388.54 KB)
•         📄 03-How is the unit economic value calculated.mp4 (125.63 MB)
•         📄 03-How is the unit economic value calculated.pdf (39.25 KB)
•         📄 03-Transcript – Unit Economics for Ecommerce – How is the unit economic value calculated_.docx (388.40 KB)
•         📁 04-Calculating Profitability
•           📄 01-Calculating Profitability.pdf (16.59 KB)
•           📄 02-Introducing primary component 1- pricing.mp4 (317.18 MB)
•           📄 02-Introducing primary component 1- pricing.pdf (40.39 KB)
•           📄 02-Transcript – Unit Economics for Ecommerce – Introducing primary component 1_ pricing.docx (389.05 KB)
•           📄 03-Introducing primary component 2- margin.mp4 (438.65 MB)
•           📄 03-Introducing primary component 2- margin.pdf (38.64 KB)
•           📄 03-Transcript – Unit Economics for Ecommerce – Introducing primary component 2_ margin.docx (390.46 KB)
•           📄 04-Introducing primary component 3- future purchase behavior.mp4 (141.08 MB)
•           📄 04-Introducing primary component 3- future purchase behavior.pdf (36.42 KB)
•           📄 04-Transcript – Unit Economics for Ecommerce – Introducing primary component 3_ future purchase behavior.docx (392.01 KB)
•           📄 05-Introducing primary component 4- invested capital.mp4 (293.13 MB)
•           📄 05-Introducing primary component 4- invested capital.pdf (37.58 KB)
•           📄 05-Transcript – Unit Economics for Ecommerce – Introducing primary component 4_ invested capital.docx (389.38 KB)
•         📁 05-Improving Profitability
•           📄 01-Improving Profitability.pdf (18.74 KB)
•           📄 02-Improving primary component 1- pricing.mp4 (624.61 MB)
•           📄 02-Improving primary component 1- pricing.pdf (32.82 KB)
•           📄 02-Transcript – Unit Economics for Ecommerce – Improving primary component 1_ pricing.docx (391.90 KB)
•           📄 03-Improving primary component 2- margin.mp4 (471.01 MB)
•           📄 03-Improving primary component 2- margin.pdf (37.17 KB)
•           📄 03-Transcript – Unit Economics for Ecommerce – Improving primary component 2_ margin.docx (391.25 KB)
•           📄 04-Improving primary component 3- future purchase behavior.mp4 (298.74 MB)
•           📄 04-Improving primary component 3- future purchase behavior.pdf (38.20 KB)
•           📄 04-Transcript – Unit Economics for Ecommerce – Improving primary component 3_ future purchase behavior.docx (389.62 KB)
•           📄 05-Improving primary component 4- invested capital.mp4 (735.28 MB)
•           📄 05-Improving primary component 4- invested capital.pdf (45.70 KB)
•           📄 05-Transcript – Unit Economics for Ecommerce – Improving primary component 4_ invested capital.docx (392.13 KB)
•           📄 06-Example 1- rising CAC customer acquisition cost.mp4 (119.61 MB)
•           📄 06-Example 1- rising CAC customer acquisition cost.pdf (27.51 KB)
•           📄 06-Transcript – Unit Economics for Ecommerce – Example 1_ rising CAC customer acquisition cost.docx (389.98 KB)
•           📄 07-Example 2- not enough LTV customer lifetime value.mp4 (353.48 MB)
•           📄 07-Example 2- not enough LTV customer lifetime value.pdf (31.05 KB)
•           📄 07-Transcript – Unit Economics for Ecommerce – Example 2_ not enough LTV customer lifetime value.docx (390.10 KB)
•           📄 08-Closing.mp4 (36.76 MB)
•           📄 08-Closing.pdf (52.36 KB)
•           📄 08-Transcript – Unit Economics for Ecommerce – Closing.odt (20.53 KB)
•       📁 19-Promotional Events for Ecommerce
•         📄 01-CXL Slides – Promotional Events.pptx (12.55 MB)
•         📄 01-Overview.pdf (22.86 KB)
•         📄 02-The calendar- The big picture strategy for your promotions.mp4 (921.08 MB)
•         📄 02-The calendar- The big picture strategy for your promotions.pdf (36.08 KB)
•         📄 02-Transcript – Promotional Events for Ecommerce – The calendar_ the big picture strategy for your promotions.docx (395.71 KB)
•         📄 03-Promotional Offer Builder Template For Unit Economics.xlsx (54.23 KB)
•         📄 03-The offer- The engine of an effective promotion.mp4 (125.27 MB)
•         📄 03-The offer- The engine of an effective promotion.pdf (98.39 KB)
•         📄 03-Transcript – Promotional Events for Ecommerce – The offer_ the engine of an effective promotion.docx (392.73 KB)
•         📄 04-The ads- Maximizing impact with paid promotion.mp4 (435.61 MB)
•         📄 04-The ads- Maximizing impact with paid promotion.pdf (94.11 KB)
•         📄 04-Transcript – Promotional Events for Ecommerce – The ads_ maximizing impact with paid promotion.docx (390.62 KB)
•         📄 05-The emails and texts- Your main source of profit.mp4 (390.92 MB)
•         📄 05-The emails and texts- Your main source of profit.pdf (43.34 KB)
•         📄 05-Transcript – Promotional Events for Ecommerce – The emails and texts_ your main source of profit.docx (390.55 KB)
•         📄 06-Sample Promotional Event Brief.docx (8.24 KB)
•         📄 06-The execution- Mobilizing your team for your promotion.mp4 (435.08 MB)
•         📄 06-The execution- Mobilizing your team for your promotion.pdf (30.40 KB)
•         📄 06-Transcript – Promotional Events for Ecommerce – The execution_ mobilizing your team for your promotion.docx (390.18 KB)
•       📁 20-Selling on Marketplaces
•         📄 01-Overview.pdf (33.49 KB)
•         📄 01-Selling on Marketplaces.mp4 (63.87 MB)
•         📄 01-Selling on marketplaces – CXL Slide Deck 2022.pptx (108.22 MB)
•         📄 02-Marketplaces What and Why.mp4 (809.73 MB)
•         📄 02-Marketplaces What and Why.pdf (24.78 KB)
•         📄 02-Transcript – Selling on Marketplaces – Marketplaces What and Why_.docx (393.64 KB)
•         📄 03-How marketplaces work whose leading the way and how to win the game.mp4 (544.85 MB)
•         📄 03-How marketplaces work whose leading the way and how to win the game.pdf (40.50 KB)
•         📄 03-Transcript – Selling on Marketplaces – How marketplaces work whose leading the way and how to win the game.docx (392.15 KB)
•         📄 04-Consumer shopping habits- directing innovation  adoption.mp4 (99.45 MB)
•         📄 04-Consumer shopping habits- directing innovation  adoption.pdf (36.72 KB)
•         📄 04-Transcript – Selling on Marketplaces – Consumer shopping habits_ directing innovation  adoption.docx (390.23 KB)
•         📄 05-Foundational Components of Marketplace Shopping.mp4 (889.26 MB)
•         📄 05-Foundational Components of Marketplace Shopping.pdf (51.12 KB)
•         📄 05-Transcript – Selling on Marketplaces – Foundational Components of Marketplace Shopping.docx (395.46 KB)
•         📄 05-connected-commerce-report-1.pdf (1.48 MB)
•         📄 06-Creating Brand Loyalty In A Sea Of Choices.mp4 (134.08 MB)
•         📄 06-Creating Brand Loyalty In A Sea Of Choices.pdf (29.01 KB)
•         📄 06-Transcript – Selling on Marketplaces – Creating Brand Loyalty In A Sea Of Choices.docx (391.48 KB)
•         📄 07-Creating Positive Customer Experience On The Marketplace.mp4 (200.74 MB)
•         📄 07-Creating Positive Customer Experience On The Marketplace.pdf (28.99 KB)
•         📄 07-Transcript – Selling on Marketplaces – Creating Positive Customer Experience On The Marketplace.docx (391.31 KB)
•         📄 08-How to Grow a Brand with Advertising.mp4 (108.46 MB)
•         📄 08-How to Grow a Brand with Advertising.pdf (51.59 KB)
•         📄 08-Transcript – Selling on Marketplaces – How to Grow a Brand with Advertising.docx (396.29 KB)
•         📄 09-Proper Conversion Optimization.mp4 (259.24 MB)
•         📄 09-Proper Conversion Optimization.pdf (30.84 KB)
•         📄 09-Transcript – Selling on Marketplaces – Proper Conversion Optimization.docx (390.17 KB)
•         📄 10-On Sending Traffic to the Marketplace.mp4 (144.88 MB)
•         📄 10-On Sending Traffic to the Marketplace.pdf (29.35 KB)
•         📄 10-Transcript – Selling on Marketplaces – On Sending Traffic to the Marketplace.docx (390.33 KB)
•         📄 11-Looking at the Future of Retail.mp4 (113.41 MB)
•         📄 11-Looking at the Future of Retail.pdf (26.75 KB)
•         📄 11-Transcript – Selling on Marketplaces – Looking at the Future of Retail.docx (389.69 KB)
•       📁 21-Ecommerce Marketing Minidegree
•         📁 01-Paid Acquisition
•           📁 01-TikTok Ads
•             📄 01-Overview.pdf (26.18 KB)
•             📄 01-TikTok Ads.mp4 (7.31 MB)
•             📄 01-TikTok-Ads-PDF.pdf (3.57 MB)
•             📄 02-Creative 101- Mastering the fundamentals.mp4 (172.07 MB)
•             📄 02-Creative 101- Mastering the fundamentals.pdf (37.20 KB)
•             📄 02-Transcript – TikTok Ads – Creative 101_ Mastering the fundamentals.docx (324.46 KB)
•             📄 03-CXL _ Dossier.xlsx (302.13 KB)
•             📄 03-Creative 201- The Research.mp4 (985.22 MB)
•             📄 03-Creative 201- The Research.pdf (44.79 KB)
•             📄 03-EMB _ Dossier.xlsx (301.62 KB)
•             📄 03-Transcript – TikTok Ads – Creative 201_ The Research.docx (327.26 KB)
•             📄 04-Creative 301- How to make TikToks that convert.mp4 (146.82 MB)
•             📄 04-Creative 301- How to make TikToks that convert.pdf (20.77 KB)
•             📄 04-Transcript – TikTok Ads – Creative 301_ How to make TikToks that convert.docx (323.99 KB)
•             📄 05-Setup  Testing.mp4 (1.75 GB)
•             📄 05-Setup  Testing.pdf (26.51 KB)
•             📄 05-Transcript – TikTok Ads – Setup  Testing.docx (334.04 KB)
•             📄 06-Optimization.mp4 (542.71 MB)
•             📄 06-Optimization.pdf (19.74 KB)
•             📄 06-Transcript – TikTok Ads – Optimization.docx (322.54 KB)
•             📄 07-CXL _ Dossier.xlsx (302.13 KB)
•             📄 07-Scaling.mp4 (260.69 MB)
•             📄 07-Scaling.pdf (17.29 KB)
•             📄 07-Transcript – TikTok Ads – Scaling.docx (327.93 KB)
•         📁 02-Customer Retention
•           📁 01-Retention and Customer Lifetime Value
•             📄 01-OVerview.pdf (31.44 KB)
•             📄 01-Retention and CLV – Final Complete Slide Deck.pptx (3.09 MB)
•             📄 01-Retention and Customer Lifetime Value.mp4 (64.07 MB)
•             📄 02-CLV calculation basics.docx (302.05 KB)
•             📄 02-Customer lifetime value  a brief overview.mp4 (69.01 MB)
•             📄 02-Customer lifetime value  a brief overview.pdf (65.28 KB)
•             📄 02-Transcript – Retention and Customer Lifetime Value – Customer lifetime value  a brief overview.docx (389.05 KB)
•             📄 03-Transcript – Retention and Customer Lifetime Value – Understanding the shortcomings of CLV.docx (389.00 KB)
•             📄 03-Understanding the shortcomings of CLV.mp4 (63.54 MB)
•             📄 03-Understanding the shortcomings of CLV.pdf (67.59 KB)
•             📄 03-customer-retention-matrix.jpg (31.91 KB)
•             📄 04-How segments  cohorts help with retention.mp4 (512.94 MB)
•             📄 04-How segments  cohorts help with retention.pdf (57.18 KB)
•             📄 04-Transcript – Retention and Customer Lifetime Value – How segments  cohorts help with retention.docx (391.01 KB)
•             📄 05-Analyzing segments for patterns.mp4 (54.02 MB)
•             📄 05-Analyzing segments for patterns.pdf (52.91 KB)
•             📄 05-Transcript – Retention and Customer Lifetime Value – Analyzing segments for patterns.docx (388.33 KB)
•             📄 06-Behavior Marketing Plan Checklist.xlsx (4.99 KB)
•             📄 06-Creating behavior marketing plans BMPs.mp4 (314.06 MB)
•             📄 06-Creating behavior marketing plans BMPs.pdf (18.68 KB)
•             📄 06-Transcript – Retention and Customer Lifetime Value – Creating behavior marketing plans BMPs.docx (389.34 KB)
•             📄 07-Expanding to find new customers.mp4 (258.60 MB)
•             📄 07-Expanding to find new customers.pdf (93.84 KB)
•             📄 07-Transcript – Retention and Customer Lifetime Value – Expanding to find new customers.docx (388.45 KB)
•             📄 08-Summary  takeaways.mp4 (68.77 MB)
•             📄 08-Summary  takeaways.pdf (21.79 KB)
•             📄 08-Transcript – Retention and Customer Lifetime Value – Summary  takeaways.docx (386.68 KB)
•       📁 22-Stay up-to-date with Ecommerce
•         📄 01-Fix Testing Data Issues With This Ecom Goal Tracking Framework.mp4 (36.83 MB)
•         📄 01-Fix Testing Data Issues With This Ecom Goal Tracking Framework.pdf (23.78 KB)
•         📄 02-Increase Customer Retention- Ecom Growth Framework.mp4 (401.56 MB)
•         📄 02-Increase Customer Retention- Ecom Growth Framework.pdf (23.36 KB)
•         📄 03-Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.mp4 (312.17 MB)
•         📄 03-easure Experiment ROI- Revenue Metrics Beyond Conversion Rate.pdf (19.22 KB)
•         📄 04-Retain Loyal Customers with Black Friday Offers.mp4 (500.31 MB)
•         📄 04-Retain Loyal Customers with Black Friday Offers.pdf (23.28 KB)
•         📄 05-Implement Successful Subscription Models in Ecommerce Business.mp4 (402.30 MB)
•         📄 05-Implement Successful Subscription Models in Ecommerce Business.pdf (26.93 KB)
•         📄 06-Reduce Churn With Transparent Cancellation Flows.mp4 (335.69 MB)
•         📄 06-Reduce Churn With Transparent Cancellation Flows.pdf (25.57 KB)
•         📄 07-Write Impactful Price Rise Emails.mp4 (322.12 MB)
•         📄 07-Write Impactful Price Rise Emails.pdf (23.25 KB)
•         📄 08-Turn Subscribers Into Customers with Better Email Welcome Flows.mp4 (134.00 MB)
•         📄 08-Turn Subscribers Into Customers with Better Email Welcome Flows.pdf (25.24 KB)
•         📄 09-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4 (90.76 MB)
•         📄 09-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.pdf (25.37 KB)
•         📄 10-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4 (374.20 MB)
•         📄 10-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.pdf (25.13 KB)
•         📄 11-Reduce website dropoff caused by load times.mp4 (292.79 MB)
•         📄 11-Reduce website dropoff caused by load times.pdf (22.47 KB)

    📁 06-Growth Marketing

•       📁 01-Content Marketing Research
•         📄 01-Content Marketing Research.mp4 (84.28 MB)
•         📄 01-Content-marketing-research-combined-PDF.pdf (3.89 MB)
•         📄 01-Overview.pdf (43.15 KB)
•         📄 02-GuoXCL2009nerq.pdf (202.39 KB)
•         📄 02-Transcript – Content Marketing Research – What should you cover_.docx (323.83 KB)
•         📄 02-What should you cover.mp4 (491.14 MB)
•         📄 02-What should you cover.pdf (36.74 KB)
•         📄 03-How will you distribute the content.mp4 (378.35 MB)
•         📄 03-How will you distribute the content.pdf (20.67 KB)
•         📄 03-Transcript – Content Marketing Research – How will you distribute the content_.docx (322.55 KB)
•         📄 04-Audits and research.mp4 (807.20 MB)
•         📄 04-Audits and research.pdf (21.21 KB)
•         📄 04-Competitor site audit template _ CXL.xlsx (25.80 KB)
•         📄 04-Content Inventory Template _ CXL.xlsx (63.14 KB)
•         📄 04-Time-based content analysis _ Template by derek_gleason.xlsx (13.64 KB)
•         📄 04-Transcript – Content Marketing Research – Audits and research.docx (328.03 KB)
•         📄 05-Identifying themes and topics.mp4 (58.35 MB)
•         📄 05-Identifying themes and topics.pdf (28.60 KB)
•         📄 05-Transcript – Content Marketing Research – Identifying themes and topics.docx (320.96 KB)
•         📄 06-Transcript – Content Marketing Research – Translating topics into strategy.docx (324.21 KB)
•         📄 06-Translating topics into strategy.mp4 (123.33 MB)
•         📄 06-Translating topics into strategy.pdf (18.65 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 02-Account Based Marketing
•         📄 01-ABM-combined-PDF.pdf (5.80 MB)
•         📄 01-Account Based Marketing.mp4 (122.60 MB)
•         📄 01-Overview.pdf (40.02 KB)
•         📄 02-A little red Ferrari problems with conventional demand gen  laying solid ABM foundations.mp4 (1.41 GB)
•         📄 02-A little red Ferrari problems with conventional demand gen  laying solid ABM foundations.pdf (53.36 KB)
•         📄 02-Transcript – Account Based Marketing – A little red Ferrari problems with conventional demand gen  laying solid ABM foundations.docx (331.14 KB)
•         📄 03-Planning your pilot.mp4 (813.14 MB)
•         📄 03-Planning your pilot.pdf (43.97 KB)
•         📄 03-Transcript – Account Based Marketing – Planning your pilot.docx (325.11 KB)
•         📄 04-Absolutely nailing the ideal customer profile account selection  tier strategy.mp4 (216.14 MB)
•         📄 04-Absolutely nailing the ideal customer profile account selection  tier strategy.pdf (42.19 KB)
•         📄 04-Transcript – Account Based Marketing – Absolutely nailing the ideal customer profile account selection  tier strategy.docx (324.93 KB)
•         📄 05-Research journey  channels.mp4 (894.06 MB)
•         📄 05-Research journey  channels.pdf (42.58 KB)
•         📄 05-Transcript – Account Based Marketing – Research journey  channels.docx (326.38 KB)
•         📄 06-Optimizing  scaling.mp4 (487.95 MB)
•         📄 06-Optimizing  scaling.pdf (47.34 KB)
•         📄 06-Transcript – Account Based Marketing – Optimizing  scaling.docx (322.96 KB)
•         📄 07-ABM tools  careers.mp4 (936.52 MB)
•         📄 07-ABM tools  careers.pdf (48.09 KB)
•         📄 07-Transcript – Account Based Marketing – ABM tools  careers.docx (326.72 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 03-Product Marketing Content
•         📄 01-Overview.pdf (12.61 KB)
•         📄 01-Product-marketing-content-combined-PDF.pdf (1004.41 KB)
•         📄 02-Taking an Agile approach to Product Content Development.mp4 (1.28 GB)
•         📄 02-Taking an Agile approach to Product Content Development.pdf (22.58 KB)
•         📄 02-Transcript – Product Marketing Content – Taking an Agile approach to Product Content Development.docx (329.46 KB)
•         📄 03-Tips for prioritizing product marketing content.mp4 (1.39 GB)
•         📄 03-Tips for prioritizing product marketing content.pdf (24.67 KB)
•         📄 03-Transcript – Product Marketing Content – Tips for prioritizing product marketing content.docx (329.97 KB)
•         📄 04-Closing the sale with product content.mp4 (2.19 GB)
•         📄 04-Closing the sale with product content.pdf (23.34 KB)
•         📄 04-Transcript – Product Marketing Content – Closing the sale with product content.docx (336.53 KB)
•         📄 04-Value Proposition Canvas.xlsx (64.07 KB)
•         📄 05-Transcript – Product Marketing Content – What content should be on my website_.docx (332.16 KB)
•         📄 05-What content should be on my website.mp4 (1.67 GB)
•         📄 05-What content should be on my website.pdf (22.67 KB)
•         📄 06-Product Centric vs Customer Centric Content.mp4 (902.55 MB)
•         📄 06-Product Centric vs Customer Centric Content.pdf (37.03 KB)
•         📄 06-Transcript – Product Marketing Content – Product Centric vs Customer Centric Content.docx (325.66 KB)
•         📄 06-Value Proposition Canvas.xlsx (64.07 KB)
•       📁 04-Content Recycling
•         📄 01-Content Recycling.mp4 (78.52 MB)
•         📄 01-Content-recycling-combined-PDF.pdf (1.37 MB)
•         📄 01-Overview.pdf (10.24 KB)
•         📄 02-Transcript – Content Recycling – What is content recycling and does it help_.docx (320.19 KB)
•         📄 02-What is content recycling and does it help.mp4 (275.52 MB)
•         📄 02-What is content recycling and does it help.pdf (30.64 KB)
•         📄 03-How to identify the right content formats.mp4 (367.85 MB)
•         📄 03-How to identify the right content formats.pdf (20.54 KB)
•         📄 03-Transcript – Content Recycling – How to identify the right content formats.docx (320.78 KB)
•         📄 04-Creating a content recycling workflow.mp4 (430.27 MB)
•         📄 04-Creating a content recycling workflow.pdf (19.12 KB)
•         📄 04-Transcript – Content Recycling – Creating a content recycling workflow.docx (864.56 KB)
•         📄 05-How to find the best content ideas.mp4 (731.59 MB)
•         📄 05-How to find the best content ideas.pdf (20.71 KB)
•         📄 05-Transcript – Content Recycling – How to find the best content ideas.docx (866.78 KB)
•         📄 06-Transcript – Content Recycling – Why and how you should test content ideas.docx (321.04 KB)
•         📄 06-Why and how you should test content ideas.mp4 (377.65 MB)
•         📄 06-Why and how you should test content ideas.pdf (18.37 KB)
•         📄 07-How to write a blog post fast and efficiently.mp4 (543.00 MB)
•         📄 07-How to write a blog post fast and efficiently.pdf (32.32 KB)
•         📄 07-Transcript – Content Recycling – How to write a blog post fast and efficiently.docx (322.58 KB)
•         📄 08-Maximize the impact of your posts.mp4 (569.62 MB)
•         📄 08-Maximize the impact of your posts.pdf (32.51 KB)
•         📄 08-Transcript – Content Recycling – Maximize the impact of your posts.docx (322.65 KB)
•         📄 09-How to turn posts into social media updates.mp4 (513.46 MB)
•         📄 09-How to turn posts into social media updates.pdf (30.89 KB)
•         📄 09-Transcript – Content Recycling – How to turn posts into social media updates.docx (322.07 KB)
•         📄 10-Produce graphics using blog content.mp4 (331.08 MB)
•         📄 10-Produce graphics using blog content.pdf (31.33 KB)
•         📄 10-Transcript – Content Recycling – Produce graphics using blog content.docx (320.48 KB)
•         📄 11-How to turn a blog post into a podcast.mp4 (349.15 MB)
•         📄 11-How to turn a blog post into a podcast.pdf (30.93 KB)
•         📄 11-Transcript – Content Recycling – How to turn a blog post into a podcast.docx (321.04 KB)
•         📄 12-How to create video content from a blog post.mp4 (526.49 MB)
•         📄 12-How to create video content from a blog post.pdf (34.24 KB)
•         📄 12-Transcript – Content Recycling – How to create video content from a blog post.docx (322.37 KB)
•         📄 13-Transcript – Content Recycling – Transform multiple posts into long form video.docx (323.33 KB)
•         📄 13-Transform multiple posts into long form video.mp4 (634.40 MB)
•         📄 13-Transform multiple posts into long form video.pdf (29.52 KB)
•         📄 14-How to turn multiple posts into an ebook.mp4 (500.19 MB)
•         📄 14-How to turn multiple posts into an ebook.pdf (28.74 KB)
•         📄 14-Transcript – Content Recycling – How to turn multiple posts into an ebook.docx (322.03 KB)
•         📄 15-Transcript – Content Recycling – Use email to promote and recycle content.docx (321.73 KB)
•         📄 15-Use email to promote and recycle content.mp4 (458.45 MB)
•         📄 15-Use email to promote and recycle content.pdf (19.46 KB)
•         📄 16-Next steps and where to begin.mp4 (176.66 MB)
•         📄 16-Next steps and where to begin.pdf (13.14 KB)
•         📄 16-Transcript – Content Recycling – Next steps and where to begin.docx (319.38 KB)
•       📁 05-Building an Innovative Product
•         📄 01-Building an Innovative Product-combined-PDF.pdf (2.18 MB)
•         📄 01-Building an Innovative Product.mp4 (67.29 MB)
•         📄 01-Building an Innovative Product.pdf (12.28 KB)
•         📄 02-Amazons success.mp4 (889.12 MB)
•         📄 02-Amazons success.pdf (17.48 KB)
•         📄 02-Transcript – Building an Innovative Product – Amazons success.docx (326.82 KB)
•         📄 03-Building an Innovative Product Pt 1.mp4 (1.64 GB)
•         📄 03-Building an Innovative Product Pt 1.pdf (18.47 KB)
•         📄 03-Transcript – Building an Innovative Product – Building an Innovative Product Pt 1.docx (334.16 KB)
•         📄 04-Building an Innovative Product Pt 2.mp4 (1.02 GB)
•         📄 04-Building an Innovative Product Pt 2.pdf (15.13 KB)
•         📄 04-Transcript – Building an Innovative Product – Building an Innovative Product Pt 2.docx (329.60 KB)
•         📄 05-Incentivizing innovation.mp4 (343.00 MB)
•         📄 05-Incentivizing innovation.pdf (25.88 KB)
•         📄 05-Transcript – Building an Innovative Product – Incentivizing innovation.docx (332.42 KB)
•         📄 06-Putting it all together.mp4 (954.09 MB)
•         📄 06-Putting it all together.pdf (18.74 KB)
•         📄 06-Transcript – Building an Innovative Product – Putting it all together.docx (326.87 KB)
•       📁 06-Messaging
•         📄 01-CXL Slides_Messaging.pdf (2.42 MB)
•         📄 01-Overview.pdf (14.13 KB)
•         📄 02-Miro-messaging-frameworks-board.pdf (603.33 KB)
•         📄 02-Product messaging human attention and human needs.mp4 (1.29 GB)
•         📄 02-Product messaging human attention and human needs.pdf (36.40 KB)
•         📄 02-Transcript – Messaging – Product messaging human attention and human needs.docx (328.86 KB)
•         📄 03-How to approach messaging in layers and lenses.mp4 (2.02 GB)
•         📄 03-How to approach messaging in layers and lenses.pdf (38.65 KB)
•         📄 03-Transcript – Messaging – How to approach messaging in layers and lenses.docx (333.08 KB)
•         📄 04-How to confidently architect your messaging.mp4 (1.42 GB)
•         📄 04-How to confidently architect your messaging.pdf (29.59 KB)
•         📄 04-Transcript – Messaging – How to confidently architect your messaging.docx (330.07 KB)
•         📄 05-How to create your messaging canvas.mp4 (1.38 GB)
•         📄 05-How to create your messaging canvas.pdf (23.35 KB)
•         📄 05-Transcript – Messaging – How to create your messaging canvas.docx (329.61 KB)
•         📄 06-Enable empower and evangelize.mp4 (345.01 MB)
•         📄 06-Enable empower and evangelize.pdf (23.89 KB)
•         📄 06-Transcript – Messaging – Enable empower and evangelize.docx (329.24 KB)
•       📁 07-Segmentation and Persona Research
•         📄 01-Overview.pdf (12.85 KB)
•         📄 01-segmentation-and-persona-research-full-course-pdf.pdf (3.00 MB)
•         📄 02-Course Introduction  Overview.mp4 (464.65 MB)
•         📄 02-Course Introduction  Overview.pdf (19.72 KB)
•         📄 02-Transcript – Segmentation and Persona Research – Course Introduction  Overview.docx (321.78 KB)
•         📄 03-Transcript – Segmentation and Persona Research – Understanding Segmentation.docx (323.48 KB)
•         📄 03-Understanding Segmentation.mp4 (165.65 MB)
•         📄 03-Understanding Segmentation.pdf (20.06 KB)
•         📄 04-Segmentation Deep Dives.mp4 (742.09 MB)
•         📄 04-Segmentation Deep Dives.pdf (24.19 KB)
•         📄 04-Segmentation and Persona Overview.pdf (99.20 KB)
•         📄 04-Segmentation and Persona Types.pdf (1.23 MB)
•         📄 04-Transcript – Segmentation and Persona Research – Segmentation Deep Dives.docx (324.26 KB)
•         📄 05-How to Build Segments.mp4 (518.26 MB)
•         📄 05-How to Build Segments.pdf (26.33 KB)
•         📄 05-Transcript – Segmentation and Persona Research – How to Build Segments.docx (322.31 KB)
•         📄 06-Buyer Persona.pptx (32.33 KB)
•         📄 06-Buyer Personas.mp4 (733.22 MB)
•         📄 06-Buyer Personas.pdf (21.39 KB)
•         📄 06-Transcript – Segmentation and Persona Research – Buyer Personas.docx (324.13 KB)
•         📄 07-Building Personas.mp4 (713.67 MB)
•         📄 07-Building Personas.pdf (23.70 KB)
•         📄 07-Buyer Persona Questionnaire.pdf (71.06 KB)
•         📄 07-Buyer-Persona-Example.pdf (509.63 KB)
•         📄 07-Buyer_Persona_Profile_Template1503.pdf (87.04 KB)
•         📄 07-HubSpot – Buyer Persona Templates.pptx (1.97 MB)
•         📄 07-Transcript – Segmentation and Persona Research – Building Personas.docx (324.02 KB)
•         📄 08-Bringing it All Together.mp4 (163.91 MB)
•         📄 08-Bringing it All Together.pdf (22.78 KB)
•         📄 08-Copy of Buyers Journey.docx (7.47 KB)
•         📄 08-Transcript – Segmentation and Persona Research – Bringing it All Together.docx (323.69 KB)
•       📁 08-Storytelling
•         📄 01-Overview.pdf (14.04 KB)
•         📄 01-Storytelling.mp4 (74.92 MB)
•         📄 01-Storytelling.pdf (1.76 MB)
•         📄 02-About-Emotions.pdf (263.75 KB)
•         📄 02-Transcript – Storytelling – What isand what is notstorytelling.docx (324.25 KB)
•         📄 02-What is – and what is not – storytelling.mp4 (630.69 MB)
•         📄 02-What is – and what is not – storytelling.pdf (54.39 KB)
•         📄 03-Introduction to Design Thinking for storytelling.mp4 (277.71 MB)
•         📄 03-Introduction to Design Thinking for storytelling.pdf (56.76 KB)
•         📄 03-Transcript – Storytelling – Introduction to Design Thinking for storytelling.docx (320.89 KB)
•         📄 04-Step one- Empathize.mp4 (442.89 MB)
•         📄 04-Step one- Empathize.pdf (106.20 KB)
•         📄 04-Transcript – Storytelling – Step one_ Empathize.docx (322.38 KB)
•         📄 05-Step two- Defining.mp4 (438.30 MB)
•         📄 05-Step two- Defining.pdf (68.76 KB)
•         📄 05-Transcript – Storytelling – Step two_ Defining.docx (322.26 KB)
•         📄 06-Step three- Ideating.mp4 (489.19 MB)
•         📄 06-Step three- Ideating.pdf (47.42 KB)
•         📄 06-Transcript – Storytelling – Step three_ Ideating.docx (322.68 KB)
•         📄 07-Step four- Prototype.mp4 (253.40 MB)
•         📄 07-Step four- Prototype.pdf (19.66 KB)
•         📄 07-Transcript – Storytelling – Step four_ Prototype.docx (320.35 KB)
•         📄 08-Nothing But Questions To Help Writers Write Better Stories.mp4 (325.37 MB)
•         📄 08-Step five- Test.mp4 (472.13 MB)
•         📄 08-Step five- Test.pdf (48.42 KB)
•         📄 08-Transcript – Storytelling – Step five_ Test.docx (322.67 KB)
•       📁 09-Audience Building
•         📄 01-240602_Audience Building_CXL Slides.pptx (3.45 MB)
•         📄 01-Overview.pdf (10.23 KB)
•         📄 02-Transcript – Audience Building – Why should you care about building an Audience_.docx (324.66 KB)
•         📄 02-Why should you care about building an Audience.mp4 (702.29 MB)
•         📄 02-Why should you care about building an Audience.pdf (38.50 KB)
•         📄 03-How to find a community or interest group to target.mp4 (1.03 GB)
•         📄 03-How to find a community or interest group to target.pdf (38.23 KB)
•         📄 03-Transcript – Audience Building – How to find a community or interest group to target.docx (327.81 KB)
•         📄 04-How to Define an Audience Value Proposition.mp4 (399.08 MB)
•         📄 04-How to Define an Audience Value Proposition.pdf (26.91 KB)
•         📄 04-Transcript – Audience Building – How to Define an Audience Value Proposition.docx (321.75 KB)
•         📄 05-How to Develop a Content Strategy for Audience Building.mp4 (1.20 GB)
•         📄 05-How to Develop a Content Strategy for Audience Building.pdf (37.90 KB)
•         📄 05-Transcript – Audience Building – How to Develop a Content Strategy for Audience Building.docx (329.40 KB)
•         📄 06-How to Create and Publish Content for Audience Building.mp4 (738.36 MB)
•         📄 06-How to Create and Publish Content for Audience Building.pdf (41.81 KB)
•         📄 06-Transcript – Audience Building – How to Create and Publish Content for Audience Building.docx (325.56 KB)
•         📄 07-How to Nurture Your Brand Audience using CRM techniques.mp4 (428.29 MB)
•         📄 07-How to Nurture Your Brand Audience using CRM techniques.pdf (27.91 KB)
•         📄 07-Transcript – Audience Building – How to Nurture Your Brand Audience using CRM techniques.docx (322.21 KB)
•       📁 10-Brand Tracking 101
•         📄 01-Brand tracking 101 – Course Slide Deck – 04_20_21 01_36AM.pdf (488.35 KB)
•         📄 01-Overview.pdf (11.64 KB)
•         📄 02-Introduction.mp4 (67.15 MB)
•         📄 02-Introduction.pdf (16.18 KB)
•         📄 02-Transcript – Brand tracking 101 – Introduction.docx (318.59 KB)
•         📄 03-Differentiate and Examine Brand Measurement Concepts.mp4 (405.30 MB)
•         📄 03-Differentiate and Examine Brand Measurement Concepts.pdf (25.89 KB)
•         📄 03-Transcript – Brand tracking 101 – Differentiate and Examine Brand Measurement Concepts.docx (321.87 KB)
•         📄 04-Collect Market Research.mp4 (637.02 MB)
•         📄 04-Collect Market Research.pdf (31.10 KB)
•         📄 04-Transcript – Brand tracking 101 – Collect Market Research.docx (323.88 KB)
•         📄 05-Set up Social Listening and Measurement.mp4 (865.70 MB)
•         📄 05-Set up Social Listening and Measurement.pdf (23.40 KB)
•         📄 05-Transcript – Brand tracking 101 – Set up Social Listening and Measurement.docx (325.65 KB)
•         📄 06-Organize CRM tracking and scoring.mp4 (423.00 MB)
•         📄 06-Organize CRM tracking and scoring.pdf (25.45 KB)
•         📄 06-Transcript – Brand tracking 101 – Organize CRM tracking and scoring.docx (321.94 KB)
•         📄 06-Typical _Fan Scoring_ CRM Triggers.docx (7.07 KB)
•         📄 07-Interpret Website Analytics.mp4 (963.83 MB)
•         📄 07-Interpret Website Analytics.pdf (26.54 KB)
•         📄 07-Transcript – Brand tracking 101 – Interpret Website Analytics.docx (326.04 KB)
•         📄 08-Choose your Brand Metrics and Set up Dashboards.mp4 (405.73 MB)
•         📄 08-Choose your Brand Metrics and Set up Dashboards.pdf (32.51 KB)
•         📄 08-Transcript – Brand tracking 101 – Choose your Brand Metrics and Set up Dashboards.docx (321.67 KB)
•         📄 09-Strategy Implications from Brand Tracking Results.mp4 (276.84 MB)
•         📄 09-Strategy Implications from Brand Tracking Results.pdf (23.18 KB)
•         📄 09-Transcript – Brand tracking 101 – Strategy Implications from Brand Tracking Results.docx (320.71 KB)
•       📁 11-Brand Strategy
•         📄 01-Brand-Strategy-combined-PDF.pdf (5.91 MB)
•         📄 01-Overview.pdf (12.00 KB)
•         📄 02-Transcript – Brand Strategy – Why brand building matters.docx (321.45 KB)
•         📄 02-Why brand building matters.mp4 (360.83 MB)
•         📄 02-Why brand building matters.pdf (13.37 KB)
•         📄 03-Transcript – Brand Strategy – Your purpose is your foundation.docx (330.54 KB)
•         📄 03-Your purpose is your foundation.mp4 (1.37 GB)
•         📄 03-Your purpose is your foundation.pdf (12.98 KB)
•         📄 04-Brand maturity.mp4 (187.52 MB)
•         📄 04-Brand maturity.pdf (14.19 KB)
•         📄 04-Transcript – Brand Strategy – Brand maturity.docx (319.86 KB)
•         📄 05-Creating a brand plan.mp4 (395.32 MB)
•         📄 05-Creating a brand plan.pdf (16.67 KB)
•         📄 05-Transcript – Brand Strategy – Creating a brand plan.docx (321.52 KB)
•         📄 06-Transcript – Brand Strategy – Treat every touch point like a SuperBowl ad.docx (320.44 KB)
•         📄 06-Treat every touch point like a SuperBowl ad.mp4 (252.96 MB)
•         📄 06-Treat every touch point like a SuperBowl ad.pdf (14.24 KB)
•       📁 12-Positioning
•         📄 01-CXL Positioning – Slide Deck.pdf (3.98 MB)
•         📄 01-Overview.pdf (11.91 KB)
•         📄 01-Positioning.mp4 (100.90 MB)
•         📄 02-BD-MarketofOne-Framework.pdf (727.30 KB)
•         📄 02-The 8 Elements of Your Positioning Story.mp4 (494.44 MB)
•         📄 02-The 8 Elements of Your Positioning Story.pdf (32.53 KB)
•         📄 02-Transcript – Positioning – The 8 Elements of Your Positioning Story.docx (322.92 KB)
•         📄 03-Best Customer Worksheet – Positioning Template.xlsx (34.33 KB)
•         📄 03-How to Identify Your best Customers.mp4 (343.24 MB)
•         📄 03-How to Identify Your best Customers.pdf (24.38 KB)
•         📄 03-Transcript – Positioning – How to Identify Your Best Customers.docx (321.45 KB)
•         📄 04-CXL Feed 016 – Eden Bidani – Write better than AI.mp4 (782.61 MB)
•         📄 04-Copy of Customer Interview Spreadsheet.xlsx (10.61 KB)
•         📄 04-How to Mine Your Best Customers for Effective Positioning.mp4 (232.23 MB)
•         📄 04-How to Mine Your Best Customers for Effective Positioning.pdf (24.62 KB)
•         📄 04-Transcript – Positioning – How to Mine Your Best Customers for Effective Positioning.docx (320.50 KB)
•         📄 05-How to Identify Your Demand Type.mp4 (295.68 MB)
•         📄 05-How to Identify Your Demand Type.pdf (21.32 KB)
•         📄 05-Transcript – Positioning – How to Identify Your Demand Type.docx (321.01 KB)
•         📄 06-Best_sales_deck_ever.pdf (1.70 MB)
•         📄 06-How to Identify a Compelling Change Stakes  Villain.mp4 (393.59 MB)
•         📄 06-How to Identify a Compelling Change Stakes  Villain.pdf (28.44 KB)
•         📄 06-Transcript – Positioning – How to Identify a Compelling Change Stakes  Villain.docx (321.79 KB)
•         📄 07-How to Craft an Effective Promised Land  ID Your Superpowers and Harvest Compelling Proof.mp4 (295.81 MB)
•         📄 07-How to Craft an Effective Promised Land  ID Your Superpowers and Harvest Compelling Proof.pdf (31.23 KB)
•         📄 07-Transcript – Positioning – How to Craft an Effective Promised Land  ID Your Superpowers and Harvest Compelling Proof.docx (320.99 KB)
•         📄 08-How to Create a Memorable Simple Promise.mp4 (348.72 MB)
•         📄 08-How to Create a Memorable Simple Promise.pdf (26.01 KB)
•         📄 08-Transcript – Positioning – How to Create a Memorable Simple Promise.docx (322.53 KB)
•         📄 09-How to Test Your Positioning Story and Roll It Out to Dominate Your Market.mp4 (463.34 MB)
•         📄 09-How to Test Your Positioning Story and Roll It Out to Dominate Your Market.pdf (22.09 KB)
•         📄 09-Transcript – Positioning – How to Test Your Positioning Story and Roll It Out to Dominate Your Market.docx (322.89 KB)
•       📁 13-Radical Differentiation
•         📄 01-Overview.pdf (13.69 KB)
•         📄 01-Radical Differentiation.mp4 (95.83 MB)
•         📄 01-Radical-differentiation-lesson-combined.pdf (4.76 MB)
•         📄 02-Intro to Radical Differentiation.mp4 (246.65 MB)
•         📄 02-Intro to Radical Differentiation.pdf (39.68 KB)
•         📄 02-Transcript – Radical Differentiation – Overview.docx (320.95 KB)
•         📄 03-Mindset.mp4 (492.90 MB)
•         📄 03-Mindset.pdf (35.14 KB)
•         📄 03-The Self Coaching Model by Brooke Castillo Explained   The Life Coach School.mp4 (97.38 MB)
•         📄 03-Transcript – Radical Differentiation – Mindset.docx (323.70 KB)
•         📄 03-everyone-hates-marketers__how-to-stop-feeling-like-.mp3 (46.73 MB)
•         📄 03-everyone-hates-marketers__replay-take-f-cking-risks.mp3 (136.31 MB)
•         📄 04-Radical Differentiation – CXL – Worksheet.docx (528.78 KB)
•         📄 04-Transcript – Radical Differentiation – Your lifes strategy.docx (321.45 KB)
•         📄 04-Your lifes strategy.mp4 (311.88 MB)
•         📄 04-Your lifes strategy.pdf (34.68 KB)
•         📄 04-everyone-hates-marketers__how-to-awaken-the-fearles.mp3 (49.83 MB)
•         📄 05-Minimum Viable Market  Going beyond demographics.mp4 (355.29 MB)
•         📄 05-Minimum Viable Market  Going beyond demographics.pdf (37.71 KB)
•         📄 05-Radical Differentiation – CXL – Template.xlsx (98.97 KB)
•         📄 05-Transcript – Radical Differentiation – Minimum Viable Market  Going beyond demographics.docx (322.20 KB)
•         📄 05-everyone-hates-marketers__best-of-how-to-use-jobs-t.mp3 (47.35 MB)
•         📄 05-everyone-hates-marketers__replay-how-to-find-out-wh.mp3 (130.79 MB)
•         📄 06-Minimum Viable Market  The laziest way to identify it.mp4 (298.35 MB)
•         📄 06-Minimum Viable Market  The laziest way to identify it.pdf (36.32 KB)
•         📄 06-Transcript – Radical Differentiation – Minimum Viable Market  The laziest way to identify it.docx (321.46 KB)
•         📄 06-everyone-hates-marketers__best-of-how-to-create-acc.mp3 (49.70 MB)
•         📄 07-Minimum Viable Market  committing to ONE portion of the market.mp4 (344.03 MB)
•         📄 07-Minimum Viable Market  committing to ONE portion of the market.pdf (36.25 KB)
•         📄 07-Transcript – Radical Differentiation – Minimum Viable Market  committing to ONE portion of the market.docx (322.16 KB)
•         📄 08-The Monster  mobilizing people without being sleazy.mp4 (297.81 MB)
•         📄 08-The Monster  mobilizing people without being sleazy.pdf (37.54 KB)
•         📄 08-Transcript – Radical Differentiation – The Monster  mobilizing people without being sleazy.docx (321.17 KB)
•         📄 08-everyone-hates-marketers__replay-storytelling-for-s.mp3 (130.30 MB)
•         📄 09-Radical differentiation  becoming the -only-.mp4 (380.47 MB)
•         📄 09-Radical differentiation  becoming the only.pdf (39.08 KB)
•         📄 09-Transcript – Radical Differentiation – Radical differentiation  becoming the _only_.docx (322.06 KB)
•         📄 09-everyone-hates-marketers__make-your-brand-stand-out.mp3 (125.65 MB)
•         📄 10-Learn to Stand Out in 113 Minutes [ Hot Seat  Group Coaching Replay].mp4 (815.22 MB)
•         📄 10-Message  how to tell a story that your market gets and remembers.pdf (43.56 KB)
•         📄 10-Radical differentiation  achieving congruence.mp4 (461.35 MB)
•         📄 10-Radical differentiation  achieving congruence.pdf (43.62 KB)
•         📄 10-Transcript – Radical Differentiation – Radical differentiation  achieving congruence.docx (323.02 KB)
•         📄 11-Message  how to tell a story that your market gets and remembers.mp4 (303.89 MB)
•         📄 11-Message  how to tell a story that your market gets and remembers.pdf (43.61 KB)
•         📄 11-Transcript – Radical Differentiation – Message  how to tell a story that your market gets and remembers.docx (321.48 KB)
•         📄 11-everyone-hates-marketers__3-steps-to-write-copy-tha.mp3 (54.65 MB)
•         📄 11-everyone-hates-marketers__turning-customer-feedback.mp3 (137.39 MB)
•         📄 11-everyone-hates-marketers__value-proposition-what-is.mp3 (56.87 MB)
•         📄 12-The Jolt  making your market notice you without being sleazy.mp4 (293.27 MB)
•         📄 12-The Jolt  making your market notice you without being sleazy.pdf (43.16 KB)
•         📄 12-Transcript – Radical Differentiation – The Jolt  making your market notice you without being sleazy.docx (321.20 KB)
•         📄 12-everyone-hates-marketers__best-of-seth-godins-marke.mp3 (50.62 MB)
•         📄 12-everyone-hates-marketers__seth-godin-s-marketing-se.mp3 (96.73 MB)
•         📄 13-The Jolt  Become famous.mp4 (356.54 MB)
•         📄 13-The Jolt  Become famous.pdf (41.05 KB)
•         📄 13-Transcript – Radical Differentiation – The Jolt  Become famous.docx (321.63 KB)
•       📁 14-Branding
•         📄 01-Branding.mp4 (179.82 MB)
•         📄 01-CXL Slides_Branding.pptx (33.94 MB)
•         📄 01-Overview.pdf (10.28 KB)
•         📄 02-Brand DNA- The foundation for creating iconic brands.mp4 (359.56 MB)
•         📄 02-Brand DNA- The foundation for creating iconic brands.pdf (11.62 KB)
•         📄 02-Brand goals.pdf (75.20 KB)
•         📄 02-CXL Branding_Brand Goals_Lesson 01.docx (13.41 KB)
•         📄 02-Transcript – Branding – Brand DNA_ The foundation for creating iconic brands.docx (321.95 KB)
•         📄 03-Brand soul- The importance of brand purpose vision and mission.mp4 (363.84 MB)
•         📄 03-Brand soul- The importance of brand purpose vision and mission.pdf (21.10 KB)
•         📄 03-Lesson-2-Brand-vision-purpose-and-mission-stimulator.pdf (55.31 KB)
•         📄 03-Transcript – Branding – Brand soul_ The importance of brand purpose vision and mission.docx (321.93 KB)
•         📄 04-Brand positioning- Distinguish your business in a competitive market.mp4 (464.84 MB)
•         📄 04-Brand positioning- Distinguish your business in a competitive market.pdf (22.46 KB)
•         📄 04-Lesson-3-Brand-Positioning.pdf (52.78 KB)
•         📄 04-Transcript – Branding – Brand positioning_ Distinguish your business in a competitive market.docx (326.00 KB)
•         📄 05-Brand messaging- Create an engaging brand narrative and experience.mp4 (117.84 MB)
•         📄 05-Brand messaging- Create an engaging brand narrative and experience.pdf (20.04 KB)
•         📄 05-CXL Feed 047 – Eden Bidani – Build a brand voice.mp4 (1.53 GB)
•         📄 05-CXL Feed 048 – Eden Bidani – Identify your Brand personality.mp4 (1.02 GB)
•         📄 05-CXL Feed 049_How to drive conversion with your brand voice.mp4 (1.30 GB)
•         📄 05-Lesson-4-Brand-story-exercise.pdf (57.13 KB)
•         📄 05-Transcript – Branding – Brand messaging_ Create an engaging brand narrative and experience.docx (323.09 KB)
•         📄 06-Brand identity- How to align with brand positioning to develop a brand.mp4 (689.66 MB)
•         📄 06-Brand identity- How to align with brand positioning to develop a brand.pdf (22.73 KB)
•         📄 06-Lesson-5-Brand-colour-questionnaire.pdf (67.24 KB)
•         📄 06-Transcript – Branding – Brand identity_ How to align with brand positioning to develop a brand.docx (325.31 KB)
•         📄 07-Go Beyond approach- Create a community of loyal clients and expand their lifetime value.mp4 (147.09 MB)
•         📄 07-Go Beyond approach- Create a community of loyal clients and expand their lifetime value.pdf (23.61 KB)
•         📄 07-Lesson-6-Create-your-brand-roadmap-success.pdf (268.87 KB)
•         📄 07-Lesson-6-Neuromarketing-exercise.pdf (84.81 KB)
•         📄 07-Transcript – Branding – Go Beyond approach_ Create a community of loyal clients and expand the lifetime value of each client.docx (324.06 KB)
•       📁 15-Community building
•         📄 01-Community-building-slides.pdf (2.98 MB)
•         📄 01-Overview.pdf (10.25 KB)
•         📁 02-Brand Community  Belonging Foundations
•           📄 01-Brand Community  Belonging Foundations.mp4 (1.09 GB)
•           📄 01-Brand Community  Belonging Foundations.pdf (32.17 KB)
•           📄 01-Lesson 1 _ Define Your Community Worksheet.docx (357.42 KB)
•           📄 01-Transcript – Community Building – Brand Community  Belonging Foundations.docx (327.49 KB)
•           📄 02-Defining Your Strategic Goals.mp4 (860.63 MB)
•           📄 02-Defining Your Strategic Goals.pdf (21.81 KB)
•           📄 02-Lesson 2 – Identify a Brand Communitys Purpose.pdf (189.33 KB)
•           📄 02-Transcript – Community Building – Defining Your Strategic Goals.docx (326.12 KB)
•           📄 03-Lesson 3 _ Community Research Toolkit.docx (708.89 KB)
•           📄 03-Quick  Dirty Community Research.mp4 (1.12 GB)
•           📄 03-Quick  Dirty Community Research.pdf (34.17 KB)
•           📄 03-Transcript – Community Building – Quick  Dirty Community Research.docx (328.99 KB)
•           📄 04-Crafting Purpose  Values.mp4 (760.79 MB)
•           📄 04-Crafting Purpose  Values.pdf (18.17 KB)
•           📄 04-Lesson 4 _ Purpose and Values Toolkit.docx (776.29 KB)
•           📄 04-Transcript – Community Building – Crafting Purpose  Values.docx (325.27 KB)
•           📄 05-Lesson 5 _ Setting Growth Expectations Worksheet.docx (500.54 KB)
•           📄 05-Setting Growth Expectations.mp4 (1.12 GB)
•           📄 05-Setting Growth Expectations.pdf (18.32 KB)
•           📄 05-Transcript – Community Building – Setting Growth Expectations.docx (328.78 KB)
•           📄 06-Gather Your Founding Members.mp4 (645.16 MB)
•           📄 06-Gather Your Founding Members.pdf (21.59 KB)
•           📄 06-Lesson 6 – Campfire Experiences Worksheet.pdf (161.82 KB)
•           📄 06-Lesson 6 – Selecting Founding Leaders Worksheet.pdf (276.11 KB)
•           📄 06-Lesson 6 _ Invitations.docx (357.32 KB)
•           📄 06-Transcript – Community Building – Gather Your Founding Members.docx (324.35 KB)
•       📁 16-Brand Tracking with Momentive
•         📄 01-CXL Slides_Brand-tracking-with-Momentive.pdf (37.52 KB)
•         📄 01-Overview.pdf (14.08 KB)
•         📄 02-Brand Tracking with Momentive.mp4 (1.33 GB)
•         📄 02-Brand Tracking with Momentive.pdf (21.21 KB)
•         📄 02-Transcript – Brand Tracking with Momentive – Brand Tracking with Momentive.docx (398.41 KB)
•       📁 17-Stay up-to-date with Growth
•         📄 01-Measure true Email ROI with these analytics.mp4 (658.96 MB)
•         📄 01-Measure true Email ROI with these analytics.pdf (20.96 KB)
•         📄 02-Segment your email list to get more conversions.mp4 (293.24 MB)
•         📄 02-Segment your email list to get more conversions.pdf (15.91 KB)
•         📄 03-Stand Out With a Consistent Brand Voice.mp4 (616.26 MB)
•         📄 03-Stand Out With a Consistent Brand Voice.pdf (20.59 KB)
•         📄 04-Find Gaps and Improve Conversions for Key Service Pages using AI.mp4 (494.02 MB)
•         📄 04-Find Gaps and Improve Conversions for Key Service Pages using AI.pdf (22.10 KB)
•         📄 05-Improve LinkedIn ABM Results- Get in Front of Decision-Makers.mp4 (368.01 MB)
•         📄 05-Improve LinkedIn ABM Results- Get in Front of Decision-Makers.pdf (21.59 KB)
•         📄 06-Marketplace Metrics to Scale Growth Faster.mp4 (289.60 MB)
•         📄 06-Marketplace Metrics to Scale Growth Faster.pdf (21.80 KB)
•         📄 07-Find a Better B2C North Star Metric.mp4 (383.71 MB)
•         📄 07-Find a Better B2C North Star Metric.pdf (20.30 KB)
•         📄 08-Increase conversions with LinkedIn Conversation Ads.mp4 (504.73 MB)
•         📄 08-Increase conversions with LinkedIn Conversation Ads.pdf (20.33 KB)
•         📄 09-Get better insights on LinkedIn ads with these new features.mp4 (198.36 MB)
•         📄 09-Get better insights on LinkedIn ads with these new features.pdf (21.09 KB)
•         📄 10-Create a strong brand personality.mp4 (448.15 MB)
•         📄 10-Create a strong brand personality.pdf (21.44 KB)
•         📄 11-Craft standout content with a memorable brand voice.mp4 (466.83 MB)
•         📄 11-Craft standout content with a memorable brand voice.pdf (22.86 KB)
•         📄 12-Get Real Customer Insights From Product-Market Fit Interviews.mp4 (493.85 MB)
•         📄 12-Get Real Customer Insights From Product-Market Fit Interviews.pdf (20.91 KB)
•         📄 13-Achieve Product-Market Fit with the Sean Ellis Method and the 40 Test.mp4 (449.95 MB)
•         📄 13-Achieve Product-Market Fit with the Sean Ellis Method and the 40 Test.pdf (24.59 KB)
•         📄 14-Test before you invest- Use the LEAP Framework.mp4 (384.68 MB)
•         📄 14-Test before you invest- Use the LEAP Framework.pdf (24.05 KB)
•         📄 15-Retain Loyal Customers with Black Friday Offers.mp4 (500.31 MB)
•         📄 15-Retain Loyal Customers with Black Friday Offers.pdf (21.59 KB)
•         📄 16-Convert more leads with email nurture campaigns.mp4 (674.32 MB)
•         📄 16-Convert more leads with email nurture campaigns.pdf (24.95 KB)
•         📄 17-Increase Email Engament Through Experimentation.mp4 (590.99 MB)
•         📄 17-Increase Email Engament Through Experimentation.pdf (23.64 KB)
•         📄 18-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4 (386.08 MB)
•         📄 18-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.pdf (23.94 KB)
•         📄 19-Implement Successful Subscription Models in Ecommerce Business.mp4 (402.30 MB)
•         📄 19-Implement Successful Subscription Models in Ecommerce Business.pdf (24.91 KB)
•         📄 20-Increase Conversions and Sales With Effective Copywriting.mp4 (559.58 MB)
•         📄 20-Increase Conversions and Sales With Effective Copywriting.pdf (22.66 KB)
•         📄 21-Create High-Performance Ads With LinkedIn Ads Library.mp4 (301.82 MB)
•         📄 21-Create High-Performance Ads With LinkedIn Ads Library.pdf (22.91 KB)
•         📄 22-Increase Email Open Rates Among Apple Users.mp4 (391.30 MB)
•         📄 22-Increase Email Open Rates Among Apple Users.pdf (20.13 KB)
•         📄 23-Reduce Churn With Transparent Cancellation Flows.mp4 (335.69 MB)
•         📄 23-Reduce Churn With Transparent Cancellation Flows.pdf (24.08 KB)
•         📄 24-Write Impactful Price Rise Emails.mp4 (322.12 MB)
•         📄 24-Write Impactful Price Rise Emails.pdf (21.77 KB)
•         📄 25-Write Better Than AI by Integrating Voice of The Customer.mp4 (397.87 MB)
•         📄 25-Write Better Than AI by Integrating Voice of The Customer.pdf (22.71 KB)
•         📄 26-How to make better Competitor Comparison Charts.mp4 (286.22 MB)
•         📄 26-How to make better Competitor Comparison Charts.pdf (20.35 KB)
•         📄 27-Turn Subscribers Into Customers with Better Email Welcome Flows.mp4 (134.00 MB)
•         📄 27-Turn Subscribers Into Customers with Better Email Welcome Flows.pdf (23.53 KB)
•         📄 28-Generate B2B Demand with LinkedIn Thought Leader Ads.mp4 (147.88 MB)
•         📄 28-Generate B2B Demand with LinkedIn Thought Leader Ads.pdf (23.19 KB)
•       📁 18-Growth Marketing Minidegree
•         📁 01-User Focus
•           📁 01-User-Centric Marketing
•             📄 01-Overview.pdf (10.16 KB)
•             📄 01-User-Centric Marketing.mp4 (273.67 MB)
•             📄 02-Transcript – User-Centric Marketing – Why we need a user-centric approach to marketing.docx (321.74 KB)
•             📄 02-Why we need a user-centric approach to marketing.mp4 (447.20 MB)
•             📄 02-Why we need a user-centric approach to marketing.pdf (35.35 KB)
•             📄 03-How do we start to adopt a user-centric approach.mp4 (251.72 MB)
•             📄 03-How do we start to adopt a user-centric approach.pdf (31.18 KB)
•             📄 03-Transcript – User-Centric Marketing – How do we start to adopt a user-centric approach.docx (320.09 KB)
•             📄 04-How to better understand your audience without spending a cent.mp4 (391.28 MB)
•             📄 04-How to better understand your audience without spending a cent.pdf (32.48 KB)
•             📄 04-Transcript – User-Centric Marketing – How to better understand your audience without spending a cent.docx (321.34 KB)
•             📄 04-serpstat.png (987.40 KB)
•             📄 05-0EzwgNy8.jpeg (179.55 KB)
•             📄 05-Building a picture of your audience using surveys.mp4 (410.25 MB)
•             📄 05-Building a picture of your audience using surveys.pdf (28.97 KB)
•             📄 05-Transcript – User-Centric Marketing – Building a picture of your audience using surveys.docx (321.48 KB)
•             📄 06-Discover the power of top task analysis.mp4 (503.20 MB)
•             📄 06-Discover the power of top task analysis.pdf (34.50 KB)
•             📄 06-Top-Tasks-Results.png (492.59 KB)
•             📄 06-Transcript – User-Centric Marketing – Discover the power of top task analysis.docx (321.90 KB)
•             📄 06-example-survey.jpg (149.82 KB)
•             📄 07-Transcript – User-Centric Marketing – Why and how you should be meeting your audience in person.docx (322.34 KB)
•             📄 07-Why and how you should be meeting your audience in person.mp4 (113.53 MB)
•             📄 07-Why and how you should be meeting your audience in person.pdf (32.53 KB)
•             📄 08-Customer journey mapping- What is it and why it can help.mp4 (363.81 MB)
•             📄 08-Customer journey mapping- What is it and why it can help.pdf (22.36 KB)
•             📄 08-Transcript – User-Centric Marketing – Customer journey mapping_ What is it and why it can help_.docx (321.22 KB)
•             📄 08-cjm-grid.png (100.18 KB)
•             📄 09-CJM-Poster.jpg (356.15 KB)
•             📄 09-How to run a customer journey mapping workshop.mp4 (127.78 MB)
•             📄 09-How to run a customer journey mapping workshop.pdf (21.80 KB)
•             📄 09-Transcript – User-Centric Marketing – How to run a customer journey mapping workshop.docx (322.88 KB)
•             📄 10-How to get the most from your user research.mp4 (298.80 MB)
•             📄 10-How to get the most from your user research.pdf (20.79 KB)
•             📄 10-MailChimp-personas.jpg (126.29 KB)
•             📄 10-Transcript – User-Centric Marketing – How to get the most from your user research.docx (320.69 KB)
•             📄 11-Involve the user in your campaign design.mp4 (477.85 MB)
•             📄 11-Involve the user in your campaign design.pdf (29.88 KB)
•             📄 11-Transcript – User-Centric Marketing – Involve the user in your campaign design.docx (321.73 KB)
•             📄 11-book-cover.jpg (202.69 KB)
•             📄 11-waiting-room.pdf (549.63 KB)
•             📄 12-How to test your campaigns design with users.mp4 (344.06 MB)
•             📄 12-How to test your campaigns design with users.pdf (40.54 KB)
•             📄 12-Transcript – User-Centric Marketing – How to test your campaigns design with users.docx (320.98 KB)
•             📄 12-semantic-differential-survey.jpg (47.61 KB)
•             📄 12-word-cloud-test.jpg (173.30 KB)
•             📄 13-Reflect your customers mindset with Card Sorting.mp4 (354.47 MB)
•             📄 13-Reflect your customers mindset with Card Sorting.pdf (35.55 KB)
•             📄 13-Transcript – User-Centric Marketing – Reflect your customers mindset with Card Sorting.docx (320.87 KB)
•             📄 13-closed-card-sort.jpg (111.57 KB)
•             📄 13-open-card-sort.jpg (108.87 KB)
•             📄 14-Ensure website success with a prototype you can test.mp4 (509.08 MB)
•             📄 14-Ensure website success with a prototype you can test.pdf (32.56 KB)
•             📄 14-Transcript – User-Centric Marketing – Ensure website success with a prototype you can test.docx (322.39 KB)
•             📄 14-diminishing-returns.jpg (70.09 KB)
•             📄 15-Testing your websites at scale with unfacilitated usability testing.mp4 (374.40 MB)
•             📄 15-Testing your websites at scale with unfacilitated usability testing.pdf (31.74 KB)
•             📄 15-Transcript – User-Centric Marketing – Testing your websites at scale with unfacilitated usability testing.docx (321.20 KB)
•             📄 16-How to refine your campaigns post launch.mp4 (578.31 MB)
•             📄 16-How to refine your campaigns post launch.pdf (35.54 KB)
•             📄 16-Transcript – User-Centric Marketing – How to refine your campaigns post launch.docx (323.04 KB)
•             📄 16-google-optimize.jpg (156.33 KB)
•             📄 16-how-ab-testing-works.jpg (75.96 KB)
•             📄 16-split-testing.jpg (44.56 KB)

    📁 07-AI in Marketing

•       📁 01-Stay up-to-date with AI
•         📄 01-Prepare Your Google Ad Campaigns for AI to Improve Ad Performance.mp4 (31.67 MB)
•         📄 01-Prepare Your Google Ad Campaigns for AI to Improve Ad Performance.pdf (23.30 KB)
•         📄 02-Find Gaps and Improve Conversions for Key Service Pages using AI.mp4 (494.02 MB)
•         📄 02-Find Gaps and Improve Conversions for Key Service Pages using AI.pdf (21.69 KB)
•         📄 03-Use multi-agent AI prompting to get useful outputs.mp4 (493.15 MB)
•         📄 03-Use multi-agent AI prompting to get useful outputs.pdf (16.78 KB)
•         📄 04-Prevent AI hallucinations with these prompts.mp4 (354.13 MB)
•         📄 04-Prevent AI hallucinations with these prompts.pdf (16.31 KB)
•         📄 05-Ground your LLM for Better AI Outputs and Insights.mp4 (483.86 MB)
•         📄 05-Ground your LLM for Better AI Outputs and Insights.pdf (17.32 KB)
•         📄 06-Speed Up Content Ideation with AI Brainstorming.mp4 (568.38 MB)
•         📄 06-Speed Up Content Ideation with AI Brainstorming.pdf (17.68 KB)
•         📄 07-Increase User Research Efficiency with AI.mp4 (390.18 MB)
•         📄 07-Increase User Research Efficiency with AI.pdf (20.83 KB)
•         📄 08-Improve Landing Page Engagement with Predictive AI.mp4 (611.55 MB)
•         📄 08-Improve Landing Page Engagement with Predictive AI.pdf (22.33 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)

    📁 08-Course

•       📁 01-Excel and Sheets for Marketers
•         📄 01-Excel and Sheets for Marketers.mp4 (198.81 MB)
•         📄 01-Excel-for-Marketers-combined-PDF.pdf (3.05 MB)
•         📄 01-Overview.pdf (9.95 KB)
•         📄 02-Copy of E4M Lesson 1 – Sheets – SAS GSC Data.xlsx (47.13 KB)
•         📄 02-E4M Lesson 1 – Excel – SAS GSC data.xlsx (102.13 KB)
•         📄 02-E4M-Lesson-1-Excel-SAS-GSC-data.xlsx (102.13 KB)
•         📄 02-GSC  Sort and Filter.mp4 (376.76 MB)
•         📄 02-GSC  Sort and Filter.pdf (11.56 KB)
•         📄 02-Transcript – Excel and Sheets for marketers – GSC  Sort and Filter.docx (322.23 KB)
•         📄 03-Copy of E4M Lesson 5S – Sheets – SAS GSC data.xlsx (114.40 KB)
•         📄 03-E4M Lesson 5E – Excel – SAS GSC data.xlsx (100.04 KB)
•         📄 03-E4M-Lesson-2-Excel-SAS-GSC-data.xlsx (102.16 KB)
•         📄 03-SUM  Variations.mp4 (316.26 MB)
•         📄 03-SUM  Variations.pdf (11.44 KB)
•         📄 03-Transcript – Excel and Sheets for marketers – SUM  Variations.docx (322.08 KB)
•         📄 04-COUNT  Variations.mp4 (155.31 MB)
•         📄 04-COUNT  Variations.pdf (9.94 KB)
•         📄 04-Copy of E4M Lesson 5S – Sheets – SAS GSC data.xlsx (114.40 KB)
•         📄 04-E4M Lesson 3 – Excel – SAS GSC data.xlsx (102.54 KB)
•         📄 04-E4M-Lesson-3-Excel-SAS-GSC-data.xlsx (102.54 KB)
•         📄 04-Transcript – Excel and Sheets for marketers – COUNT  Variations.docx (319.49 KB)
•         📄 05-E4M-Lesson-4-Excel-SAS-GSC-data.xlsx (99.20 KB)
•         📄 05-Tables and Calculated Columns.mp4 (230.03 MB)
•         📄 05-Tables and Calculated Columns.pdf (10.89 KB)
•         📄 05-Transcript – Excel and Sheets for marketers – Tables and Calculated Columns.docx (320.97 KB)
•         📄 06-E4M-Lesson-5E-Excel-SAS-GSC-data.xlsx (100.04 KB)
•         📄 06-Pivot Tables  Set Up  Sheets.mp4 (52.25 MB)
•         📄 06-Pivot Tables  Set Up  Sheets.pdf (10.53 KB)
•         📄 06-Transcript – Excel and Sheets for marketers – Pivot Tables  Set Up  Sheets.docx (320.37 KB)
•         📄 07-Pivot Tables  Set Up  Excel.mp4 (96.90 MB)
•         📄 07-Pivot Tables  Set Up  Excel.pdf (10.05 KB)
•         📄 07-Transcript – Excel and Sheets for marketers – Pivot Tables  Set Up  Excel.docx (321.33 KB)
•         📄 08-E4M-Lesson-6-Excel-SAS-GSC-data.xlsx (104.82 KB)
•         📄 08-Pivot Tables  Calculated Fields.mp4 (131.89 MB)
•         📄 08-Pivot Tables  Calculated Fields.pdf (11.28 KB)
•         📄 08-Transcript – Excel and Sheets for marketers – Pivot Tables  Calculated Fields.docx (320.04 KB)
•         📄 09-E4M-Lesson-7-Excel-SAS-GSC-data.xlsx (115.93 KB)
•         📄 09-Pivot Tables  Filters Slicers and Timeline  Excel.mp4 (186.37 MB)
•         📄 09-Pivot Tables  Filters Slicers and Timeline  Excel.pdf (11.65 KB)
•         📄 09-Transcript – Excel and Sheets for marketers – Pivot Tables  Filters Slicers and Timeline  Excel.docx (320.65 KB)
•         📄 10-Pivot Tables  Filters Slicers and Timeline  Sheets.mp4 (206.95 MB)
•         📄 10-Pivot Tables  Filters Slicers and Timeline  Sheets.pdf (11.20 KB)
•         📄 10-Transcript – Excel and Sheets for marketers – Pivot Tables  Filters Slicers and Timeline  Sheets.docx (320.84 KB)
•         📄 11-E4M-Lesson-8-Excel-SAS-GSC-data.xlsx (102.11 KB)
•         📄 11-Power Tips for Pivot Tables  Excel.mp4 (762.12 MB)
•         📄 11-Power Tips for Pivot Tables  Excel.pdf (15.66 KB)
•         📄 11-Transcript – Excel and Sheets for marketers – Power Tips for Pivot Tables  Excel.docx (322.59 KB)
•         📄 12-De-Dup  Text To Columns.mp4 (405.02 MB)
•         📄 12-De-Dup  Text To Columns.pdf (10.77 KB)
•         📄 12-E4M Lesson 14 – adjusted data from GA-Merch-Store.xlsx (214.35 KB)
•         📄 12-E4M-Lesson-9-adjusted-data-from-GA-Merch-Store.xlsx (172.48 KB)
•         📄 12-Transcript – Excel and Sheets for marketers – De-Dup  Text To Columns.docx (321.29 KB)
•         📄 13-Copy of E4M Lesson 11 – adjusted data from GA-Merch-Store.xlsx (127.29 KB)
•         📄 13-Transcript – Excel and Sheets for marketers – Vlookup.docx (321.81 KB)
•         📄 13-Vlookup.mp4 (476.93 MB)
•         📄 13-Vlookup.pdf (8.62 KB)
•         📄 14-Index and Match.mp4 (254.45 MB)
•         📄 14-Index and Match.pdf (9.03 KB)
•         📄 14-Transcript – Excel and Sheets for marketers – Index and Match.docx (320.59 KB)
•         📄 15-E4M-Lesson-12E-adjusted-data-from-GA-Merch-Store-1.xlsx (170.38 KB)
•         📄 15-Transcript – Excel and Sheets for marketers – XLookup  Excel.docx (321.70 KB)
•         📄 15-XLookup  Excel.mp4 (401.20 MB)
•         📄 15-XLookup  Excel.pdf (10.74 KB)
•         📄 16-E4M-Lesson-13-adjusted-data-from-GA-Merch-Store.xlsx (213.87 KB)
•         📄 16-Sparklines.mp4 (207.85 MB)
•         📄 16-Sparklines.pdf (8.68 KB)
•         📄 16-Transcript – Excel and Sheets for marketers – Sparklines.docx (320.09 KB)
•         📄 17-Conditional Formatting.mp4 (330.40 MB)
•         📄 17-E4M-Lesson-14-adjusted-data-from-GA-Merch-Store.xlsx (214.35 KB)
•         📄 17-Transcript – Excel and Sheets for marketers – Conditional Formatting.docx (321.56 KB)
•         📄 18-E4M-Lesson-15-String-text-functions.xlsx (24.00 KB)
•         📄 18-String Functions.mp4 (343.71 MB)
•         📄 18-String Functions.pdf (11.17 KB)
•         📄 18-Transcript – Excel and Sheets for marketers – String Functions.docx (322.43 KB)
•         📄 19-Copy of E4M Lesson 16 – Error Trapping.xlsx (7.44 KB)
•         📄 19-E4M-Lesson-16-Error-Trapping.xlsx (14.36 KB)
•         📄 19-Error Trapping.mp4 (539.62 MB)
•         📄 19-Error Trapping.pdf (27.98 KB)
•         📄 19-Transcript – Excel and Sheets for marketers – Error Trapping.docx (325.33 KB)
•         📄 20-Additional Resources.mp4 (428.44 MB)
•         📄 20-Additional Resources.pdf (28.22 KB)
•         📄 20-Transcript – Excel and Sheets for marketers – Additional Resources.docx (320.83 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 02-Attribution
•         📄 01-Attribution.mp4 (95.04 MB)
•         📄 01-Overview.pdf (11.24 KB)
•         📄 02-Transcript – Attribution – What is marketing attribution_.docx (319.61 KB)
•         📄 02-What is marketing attribution.mp4 (192.06 MB)
•         📄 02-What is marketing attribution.pdf (16.36 KB)
•         📄 03-Attribution in the marketplace.mp4 (174.63 MB)
•         📄 03-Attribution in the marketplace.pdf (13.70 KB)
•         📄 03-Transcript – Attribution – Attribution in the marketplace.docx (319.51 KB)
•         📄 04-Attribution  Not just Online.mp4 (171.82 MB)
•         📄 04-Attribution  Not just Online.pdf (13.01 KB)
•         📄 04-Transcript – Attribution – Attribution  Not just Online.docx (319.41 KB)
•         📄 05-How to use Attribution.mp4 (117.67 MB)
•         📄 05-How to use Attribution.pdf (16.32 KB)
•         📄 05-Transcript – Attribution – How to use Attribution.docx (318.96 KB)
•         📄 06-Do you need Attribution.mp4 (187.58 MB)
•         📄 06-Do you need Attribution.pdf (13.84 KB)
•         📄 06-Transcript – Attribution – Do you need Attribution_.docx (319.50 KB)
•         📄 07-Attribution Models.mp4 (804.58 MB)
•         📄 07-Attribution Models.pdf (11.07 KB)
•         📄 07-CXL-Attribution-course-Attribution-types-min-1.pdf (174.15 KB)
•         📄 07-Transcript – Attribution – Attribution Models.docx (323.97 KB)
•         📄 08-Transcript – Attribution – What Data is needed.docx (322.17 KB)
•         📄 08-What Data is needed.mp4 (506.64 MB)
•         📄 08-What Data is needed.pdf (11.82 KB)
•         📄 09-Tactics  CRO.mp4 (113.70 MB)
•         📄 09-Tactics  CRO.pdf (11.57 KB)
•         📄 09-Transcript – Attribution – Tactics  CRO.docx (318.91 KB)
•         📄 10-Tactics  PPC.mp4 (201.19 MB)
•         📄 10-Tactics  PPC.pdf (12.49 KB)
•         📄 10-Transcript – Attribution – Tactics  PPC.docx (319.85 KB)
•         📄 11-Tactics  SEO.mp4 (171.85 MB)
•         📄 11-Tactics  SEO.pdf (15.15 KB)
•         📄 11-Transcript – Attribution – Tactics  SEO.docx (319.48 KB)
•         📄 12-Tactics  Display.mp4 (64.88 MB)
•         📄 12-Tactics  Display.pdf (18.28 KB)
•         📄 12-Transcript – Attribution – Tactics  Display.docx (320.25 KB)
•         📄 13-Tactics  Affiliates.mp4 (250.47 MB)
•         📄 13-Tactics  Affiliates.pdf (15.31 KB)
•         📄 13-Transcript – Attribution – Tactics  Affiliates.docx (320.03 KB)
•         📄 14-Tactics  Email.mp4 (214.52 MB)
•         📄 14-Tactics  Email.pdf (12.37 KB)
•         📄 14-Transcript – Attribution – Tactics  Email.docx (319.81 KB)
•         📄 15-Tactics  TV.mp4 (138.24 MB)
•         📄 15-Tactics  TV.pdf (10.23 KB)
•         📄 15-Transcript – Attribution – Tactics  TV.docx (319.15 KB)
•         📄 16-Tactics  Direct mail.mp4 (166.72 MB)
•         📄 16-Tactics  Direct mail.pdf (13.94 KB)
•         📄 16-Transcript – Attribution – Tactics  Direct mail.docx (319.40 KB)
•         📄 17-Strategic Application  Customer Journey Analysis.mp4 (214.40 MB)
•         📄 17-Strategic Application  Customer Journey Analysis.pdf (17.47 KB)
•         📄 17-Transcript – Attribution – Strategic Application  Customer Journey Analysis.docx (319.88 KB)
•         📄 18-Strategic application  Value of Brand.mp4 (213.38 MB)
•         📄 18-Strategic application  Value of Brand.pdf (16.17 KB)
•         📄 18-Transcript – Attribution – Strategic application  Value of Brand.docx (319.76 KB)
•         📄 19-Strategic Application  Life Time Value.mp4 (278.43 MB)
•         📄 19-Strategic Application  Life Time Value.pdf (14.94 KB)
•         📄 19-Transcript – Attribution – Strategic Application  Life Time Value.docx (320.39 KB)
•         📄 20-Strategic Application  Customer Data  Individuals.mp4 (113.37 MB)
•         📄 20-Strategic Application  Customer Data  Individuals.pdf (14.62 KB)
•         📄 20-Transcript – Attribution – Strategic Application  Customer Data  Individuals.docx (319.05 KB)
•         📄 21-Strategic Application  Value of Visitor.mp4 (125.03 MB)
•         📄 21-Strategic Application  Value of Visitor.pdf (14.93 KB)
•         📄 21-Transcript – Attribution – Strategic Application  Value of Visitor.docx (319.15 KB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 03-Data Presentation and Visualization
•         📄 01-Data Presentation and Visualization.mp4 (154.92 MB)
•         📄 01-Data-presentation-combined-PDF.pdf (15.96 MB)
•         📄 01-Overview.pdf (11.50 KB)
•         📁 02-Communication overview
•           📄 01-Communication overview.mp4 (346.66 MB)
•           📄 01-Communication overview.pdf (24.20 KB)
•           📄 01-Transcript – Data Presentation and Visualization – Communication overview.docx (321.71 KB)
•           📄 02-Overview- The brain science of communication.mp4 (520.51 MB)
•           📄 02-Overview- The brain science of communication.pdf (31.31 KB)
•           📄 02-Transcript – Data Presentation and Visualization – Overview_ The brain science of communication.docx (323.22 KB)
•           📄 03-Overview- The Cognitive Load of Pie Charts.mp4 (285.17 MB)
•           📄 03-Overview- The Cognitive Load of Pie Charts.pdf (25.25 KB)
•           📄 03-Transcript – Data Presentation and Visualization – Overview_ The Cognitive Load of Pie Charts.docx (321.14 KB)
•         📁 03-Data Visualization
•           📄 01-Data Visualization.pdf (30.83 KB)
•           📄 01-Data-presentation-combined-PDF.pdf (15.96 MB)
•           📄 02-Data Visualization- Maximizing the Data-Pixel Ratio.mp4 (450.58 MB)
•           📄 02-Data Visualization- Maximizing the Data-Pixel Ratio.pdf (24.59 KB)
•           📄 02-Transcript – Data Presentation and Visualization – Data Visualization_ Maximizing the Data-Pixel Ratio.docx (322.51 KB)
•           📄 03-Data Visualization- Using Color Sparingly.mp4 (343.18 MB)
•           📄 03-Data Visualization- Using Color Sparingly.pdf (28.11 KB)
•           📄 03-Transcript – Data Presentation and Visualization – Data Visualization_ Using Color Sparingly.docx (321.53 KB)
•           📄 04-Data Visualization- The Importance of the Axes.mp4 (471.32 MB)
•           📄 04-Data Visualization- The Importance of the Axes.pdf (24.18 KB)
•           📄 04-Transcript – Data Presentation and Visualization – Data Visualization_ The Importance of the Axes.docx (322.83 KB)
•           📄 05-Data Visualization- Horizontal Bar Charts for Comparing Categories.mp4 (343.25 MB)
•           📄 05-Data Visualization- Horizontal Bar Charts for Comparing Categories.pdf (25.49 KB)
•           📄 05-Transcript – Data Presentation and Visualization – Data Visualization_ Horizontal Bar Charts for Comparing Categories.docx (321.71 KB)
•           📄 06-Data Visualization- Line Charts for Visualizing Time-Series.mp4 (217.45 MB)
•           📄 06-Data Visualization- Line Charts for Visualizing Time-Series.pdf (23.96 KB)
•           📄 06-Transcript – Data Presentation and Visualization – Data Visualization_ Line Charts for Visualizing Time-Series.docx (320.31 KB)
•           📄 07-Data Visualization- Sparklines and Small Multiples.mp4 (268.11 MB)
•           📄 07-Data Visualization- Sparklines and Small Multiples.pdf (23.92 KB)
•           📄 07-Transcript – Data Presentation and Visualization – Data Visualization_ Sparklines and Small Multiples.docx (320.86 KB)
•           📄 08-Data Visualization- Text as a visualization.mp4 (260.18 MB)
•           📄 08-Data Visualization- Text as a visualization.pdf (19.87 KB)
•           📄 08-Transcript – Data Presentation and Visualization – Data Visualization_ Text as a visualization.docx (320.76 KB)
•           📄 09-Data Visualization- Heatmaps.mp4 (272.77 MB)
•           📄 09-Data Visualization- Heatmaps.pdf (24.48 KB)
•           📄 09-Transcript – Data Presentation and Visualization – Data Visualization_ Heatmaps.docx (320.92 KB)
•           📄 10-Data Visualization- Scatterplots.mp4 (197.95 MB)
•           📄 10-Data Visualization- Scatterplots.pdf (24.07 KB)
•           📄 10-Transcript – Data Presentation and Visualization – Data Visualization_ Scatterplots.docx (320.11 KB)
•           📄 11-Data Visualization- Specialty Charts and Chart Elements.mp4 (474.13 MB)
•           📄 11-Data Visualization- Specialty Charts and Chart Elements.pdf (20.85 KB)
•           📄 11-Transcript – Data Presentation and Visualization – Data Visualization_ Specialty Charts and Chart Elements.docx (322.99 KB)
•           📄 12-Data Visualization- Cautionary Charts and Bad Practices.mp4 (517.06 MB)
•           📄 12-Data Visualization- Cautionary Charts and Bad Practices.pdf (18.58 KB)
•           📄 12-Transcript – Data Presentation and Visualization – Data Visualization_ Cautionary Charts and Bad Practices.docx (323.54 KB)
•           📄 13-Data Visualization- Dashboard Considerations.mp4 (345.87 MB)
•           📄 13-Data Visualization- Dashboard Considerations.pdf (19.13 KB)
•           📄 13-Transcript – Data Presentation and Visualization – Data Visualization_ Dashboard Considerations.docx (321.71 KB)
•           📄 14-Data Visualization- Data Visualization Resources.mp4 (268.16 MB)
•           📄 14-Data Visualization- Data Visualization Resources.pdf (32.12 KB)
•           📄 14-Transcript – Data Presentation and Visualization – Data Visualization_ Data Visualization Resources.docx (320.58 KB)
•         📁 04-Data Storytelling
•           📄 01-Data Storytelling.pdf (28.36 KB)
•           📄 02-Data Storytelling- The Power of Narrative.mp4 (500.73 MB)
•           📄 02-Data Storytelling- The Power of Narrative.pdf (20.60 KB)
•           📄 02-Transcript – Data Presentation and Visualization – Data Storytelling_ The Power of Narrative.docx (323.07 KB)
•           📄 03-Data Storytelling- Know Your Audience Know Your Goal.mp4 (485.25 MB)
•           📄 03-Data Storytelling- Know Your Audience Know Your Goal.pdf (20.94 KB)
•           📄 03-Transcript – Data Presentation and Visualization – Data Storytelling_ Know Your Audience Know Your Goal.docx (323.16 KB)
•           📄 04-Data Storytelling- Establishing a Narrative and a Flow.mp4 (305.82 MB)
•           📄 04-Data Storytelling- Establishing a Narrative and a Flow.pdf (21.13 KB)
•           📄 04-Transcript – Data Presentation and Visualization – Data Storytelling_ Establishing a Narrative and a Flow.docx (321.32 KB)
•           📄 05-Data Storytelling- McKinsey Titles and Reinforcing Content.mp4 (325.88 MB)
•           📄 05-Data Storytelling- McKinsey Titles and Reinforcing Content.pdf (20.59 KB)
•           📄 05-Transcript – Data Presentation and Visualization – Data Storytelling_ McKinsey Titles and Reinforcing Content.docx (321.31 KB)
•           📄 06-Data Storytelling- Data Visualization Tips Apply.mp4 (268.16 MB)
•           📄 06-Data Storytelling- Data Visualization Tips Apply.pdf (19.04 KB)
•           📄 06-Transcript – Data Presentation and Visualization – Data Storytelling_ Data Visualization Tips Apply.docx (320.90 KB)
•           📄 07-Data Storytelling- Kill the Bullets and Limit the Text.mp4 (415.11 MB)
•           📄 07-Data Storytelling- Kill the Bullets and Limit the Text.pdf (18.58 KB)
•           📄 07-Transcript – Data Presentation and Visualization – Data Storytelling_ Kill the Bullets and Limit the Text.docx (322.47 KB)
•           📄 08-Data Storytelling- Presentations vs Documents.mp4 (393.24 MB)
•           📄 08-Data Storytelling- Presentations vs Documents.pdf (28.86 KB)
•           📄 08-Transcript – Data Presentation and Visualization – Data Storytelling_ Presentations vs Documents.docx (322.11 KB)
•           📄 09-Data Storytelling- Compelling Imagery.mp4 (575.64 MB)
•           📄 09-Data Storytelling- Compelling Imagery.pdf (20.62 KB)
•           📄 09-Transcript – Data Presentation and Visualization – Data Storytelling_ Compelling Imagery.docx (324.33 KB)
•           📄 10-Data Storytelling- Editing and Rehearsal.mp4 (281.26 MB)
•           📄 10-Data Storytelling- Editing and Rehearsal.pdf (19.78 KB)
•           📄 10-Transcript – Data Presentation and Visualization – Data Storytelling_ Editing and Rehearsal.docx (321.12 KB)
•           📄 11-Data Storytelling- Review and Resources for Learning More.mp4 (173.02 MB)
•           📄 11-Data Storytelling- Review and Resources for Learning More.pdf (30.60 KB)
•           📄 11-Transcript – Data Presentation and Visualization – Data Storytelling_ Review and Resources for Learning More.docx (319.93 KB)
•       📁 04-Positioning  Company Storytelling
•         📄 01-Overview.pdf (14.34 KB)
•         📄 01-Positioning  Company Storytelling-PDF.pdf (2.22 MB)
•         📄 02-Stories Convey Meaning.mp4 (288.94 MB)
•         📄 02-Stories Convey Meaning.pdf (38.14 KB)
•         📄 02-Transcript – Positioning  Company Storytelling – Stories Convey Meaning.docx (388.88 KB)
•         📄 03-How to craft a compelling brand story.mp4 (334.82 MB)
•         📄 03-How to craft a compelling brand story.pdf (21.76 KB)
•         📄 03-Transcript – Positioning  Company Storytelling – How to craft a compelling brand story.docx (389.28 KB)
•         📄 04-Positioning vs Messaging vs Value Proposition.mp4 (168.59 MB)
•         📄 04-Positioning vs Messaging vs Value Proposition.pdf (27.90 KB)
•         📄 04-Transcript – Positioning  Company Storytelling – Positioning vs Messaging vs Value Proposition.docx (387.92 KB)
•         📄 05-Transcript – Positioning  Company Storytelling – Understand the elements of your positioning strategy.docx (388.33 KB)
•         📄 05-Understand the elements of your positioning strategy.mp4 (223.61 MB)
•         📄 05-Understand the elements of your positioning strategy.pdf (25.78 KB)
•         📄 06-Transcript – Positioning  Company Storytelling – Your Differentiation Strategy.docx (387.42 KB)
•         📄 06-Your Differentiation Strategy.mp4 (123.03 MB)
•         📄 06-Your Differentiation Strategy.pdf (24.55 KB)
•         📄 07-How to craft effective messaging.mp4 (130.35 MB)
•         📄 07-How to craft effective messaging.pdf (35.76 KB)
•         📄 07-Transcript – Positioning  Company Storytelling – How to craft effective messaging.docx (387.52 KB)
•         📄 08-Transcript – Positioning  Company Storytelling – Translate your positioning into a sales play.docx (387.56 KB)
•         📄 08-Translate your positioning into a sales play.mp4 (137.10 MB)
•         📄 08-Translate your positioning into a sales play.pdf (26.58 KB)
•       📁 05-Marketing Management
•         📄 01-Marketing Management.mp4 (34.12 MB)
•         📄 01-Marketing-Management-combined-PDF.pdf (4.98 MB)
•         📄 01-Overview.pdf (19.65 KB)
•         📄 02-How to know if management is right for you.mp4 (93.25 MB)
•         📄 02-How to know if management is right for you.pdf (48.79 KB)
•         📄 02-Transcript – Marketing management – How to know if management is right for you.docx (322.02 KB)
•         📄 03-Defining your marketing strategy.mp4 (256.32 MB)
•         📄 03-Defining your marketing strategy.pdf (52.46 KB)
•         📄 03-Transcript – Marketing management – Defining your marketing strategy.docx (320.32 KB)
•         📄 04-Team building.mp4 (504.07 MB)
•         📄 04-Team building.pdf (22.80 KB)
•         📄 04-Transcript – Marketing management – Team building.docx (323.23 KB)
•         📄 05-Onboarding and setting expectations.mp4 (393.38 MB)
•         📄 05-Onboarding and setting expectations.pdf (43.57 KB)
•         📄 05-Transcript – Marketing management – Onboarding and setting expectations.docx (322.10 KB)
•         📄 06-Setting and reaching objectives.mp4 (428.66 MB)
•         📄 06-Setting and reaching objectives.pdf (42.35 KB)
•         📄 06-Technical-Spec-Template.pdf (44.21 KB)
•         📄 06-Transcript – Marketing management – Setting and reaching objectives.docx (322.13 KB)
•         📄 07-One-on-ones.mp4 (323.82 MB)
•         📄 07-One-on-ones.pdf (45.12 KB)
•         📄 07-Transcript – Marketing management – One-on-ones.docx (321.32 KB)
•         📄 08-Team motivation.mp4 (380.56 MB)
•         📄 08-Team motivation.pdf (41.00 KB)
•         📄 08-Transcript – Marketing management – Team motivation.docx (321.92 KB)
•         📄 09-Managing conflict.mp4 (314.43 MB)
•         📄 09-Managing conflict.pdf (44.68 KB)
•         📄 09-Transcript – Marketing management – Managing conflict.docx (321.28 KB)
•         📄 10-Running and tracking marketing campaigns.mp4 (327.82 MB)
•         📄 10-Running and tracking marketing campaigns.pdf (40.05 KB)
•         📄 10-Transcript – Marketing management – Running and tracking marketing campaigns.docx (321.40 KB)
•         📄 11-Growing the people on your team.mp4 (226.22 MB)
•         📄 11-Growing the people on your team.pdf (45.73 KB)
•         📄 11-Transcript – Marketing management – Growing the people on your team.docx (320.33 KB)
•         📄 12-5 steps to designing the life you want    Bill Burnett   TEDxStanford.mp4 (874.76 MB)
•         📄 12-Managing your long-term career.mp4 (411.28 MB)
•         📄 12-Managing your long-term career.pdf (68.92 KB)
•         📄 12-Transcript – Marketing management – Managing your long-term career.docx (322.54 KB)
•         📄 13-Building your personal brand.mp4 (84.37 MB)
•         📄 13-Building your personal brand.pdf (44.55 KB)
•         📄 13-Transcript – Marketing management – Building your personal brand.docx (321.86 KB)
•       📁 06-Product Analytics
•         📄 01-Overview.pdf (12.28 KB)
•         📄 01-Product Analytics.mp4 (100.07 MB)
•         📄 01-Product-Analytics_combined-PDF.pdf (5.22 MB)
•         📄 02-Introduction to product analytics.mp4 (2.05 GB)
•         📄 02-Introduction to product analytics.pdf (41.43 KB)
•         📄 02-Transcript – Product Analytics – Introduction to product analytics.docx (403.56 KB)
•         📄 03-Copy of lesson2_universal-data-layer_template.xlsx (11.29 KB)
•         📄 03-Data collection done right.mp4 (2.09 GB)
•         📄 03-Data collection done right.pdf (63.80 KB)
•         📄 03-Transcript – Product Analytics – Data collection done right.docx (404.74 KB)
•         📄 03-ceddl-201312.pdf (487.86 KB)
•         📄 04-Analysis tools.mp4 (449.33 MB)
•         📄 04-Analysis tools.pdf (69.10 KB)
•         📄 04-Transcript – Product Analytics – Analysis tools.docx (402.61 KB)
•         📄 04-lesson3_tool-comparison_template.xlsx (7.19 KB)
•         📄 05-Core metrics.mp4 (655.09 MB)
•         📄 05-Core metrics.pdf (54.34 KB)
•         📄 05-Transcript – Product Analytics – Core metrics.docx (397.28 KB)
•         📄 05-ltv-sm.jpg (192.55 KB)
•         📄 06-Transcript – Product Analytics – User  cohort analysis.docx (400.10 KB)
•         📄 06-User  cohort analysis.mp4 (1.11 GB)
•         📄 06-User  cohort analysis.pdf (51.58 KB)
•         📄 07-Common questions  challenges.mp4 (1.58 GB)
•         📄 07-Common questions  challenges.pdf (38.92 KB)
•         📄 07-Transcript – Product Analytics – Common questions  challenges.docx (400.68 KB)
•         📄 08-Reporting on and monitoring product metrics.mp4 (2.11 GB)
•         📄 08-Reporting on and monitoring product metrics.pdf (59.52 KB)
•         📄 08-Transcript – Product Analytics – Reporting on and monitoring product metrics.docx (404.73 KB)
•         📄 09-Tie it all together.mp4 (1.61 GB)
•         📄 09-Tie it all together.pdf (32.33 KB)
•         📄 09-Transcript – Product Analytics – Tie it all together.docx (406.30 KB)
•         📄 09-lesson8_business_case.xlsx (32.15 KB)
•       📁 07-Introduction to Product Marketing
•         📄 01-Intro-to-Product-Marketing-combined-PDF.pdf (1021.65 KB)
•         📄 01-Overview.pdf (14.86 KB)
•         📄 02-Transcript – Introduction to Product Marketing – What is product marketing_.docx (395.04 KB)
•         📄 02-What is product marketing.mp4 (1.06 GB)
•         📄 02-What is product marketing.pdf (22.46 KB)
•         📄 03-Transcript – Introduction to Product Marketing – Who product marketing serves and how.docx (393.09 KB)
•         📄 03-Who product marketing serves and how.mp4 (756.84 MB)
•         📄 03-Who product marketing serves and how.pdf (21.54 KB)
•         📄 04-Goals and responsibilities of product marketing.mp4 (354.84 MB)
•         📄 04-Goals and responsibilities of product marketing.pdf (22.36 KB)
•         📄 04-Transcript – Introduction to Product Marketing – Goals and responsibilities of product marketing.docx (389.56 KB)
•         📄 05-Key product marketing activities and ownership.mp4 (622.32 MB)
•         📄 05-Key product marketing activities and ownership.pdf (23.37 KB)
•         📄 05-Transcript – Introduction to Product Marketing – Key product marketing activities and ownership.docx (391.70 KB)
•         📄 06-Product marketing metrics and measurement of success.mp4 (515.08 MB)
•         📄 06-Product marketing metrics and measurement of success.pdf (21.70 KB)
•         📄 06-Transcript – Introduction to Product Marketing – Product marketing metrics and measurement of success.docx (390.96 KB)
•       📁 08-Product Launches
•         📄 01-2025_CXL Slides_Product Launches.pptx (5.07 MB)
•         📄 01-Overview.pdf (11.25 KB)
•         📄 01-Product Launches.mp4 (252.30 MB)
•         📄 02-Copy of Product Launches_ Deliverables.docx (7.18 KB)
•         📄 02-Copy of Product Launches_ Release Steps.docx (7.42 KB)
•         📄 02-The Types of Product Launches.mp4 (1.07 GB)
•         📄 02-The Types of Product Launches.pdf (18.77 KB)
•         📄 02-Transcript – Product Launches – The Types of Product Launches.docx (395.67 KB)
•         📄 03-How To Set The Right Launch Goals.mp4 (858.64 MB)
•         📄 03-How To Set The Right Launch Goals.pdf (18.64 KB)
•         📄 03-Transcript – Product Launches – How To Set The Right Launch Goals.docx (393.38 KB)
•         📄 04-How To Develop a Go-To-Market Strategy.mp4 (1.68 GB)
•         📄 04-How To Develop a Go-To-Market Strategy.pdf (19.58 KB)
•         📄 04-Transcript – Product Launches – How To Develop a Go-To-Market Strategy.docx (401.39 KB)
•         📄 05-CXL_Product Launch Execution template.xlsx (22.23 KB)
•         📄 05-How To Execute a Successful Launch.mp4 (931.31 MB)
•         📄 05-How To Execute a Successful Launch.pdf (19.50 KB)
•         📄 05-Transcript – Product Launches – How To Execute a Successful Launch.docx (395.29 KB)
•         📄 06-How To Measure the Success of Your Launch.mp4 (620.76 MB)
•         📄 06-How To Measure the Success of Your Launch.pdf (17.72 KB)
•         📄 06-Product-launches-Execution-plan-template.pptx (959.26 KB)
•         📄 06-Product-launches-GTM-Strategy-template.pdf (110.25 KB)
•         📄 06-Transcript – Product Launches – How To Measure the Success of Your Launch.docx (391.99 KB)
•       📁 09-Customer Storytelling  Proof
•         📄 01-Customer-Storytelling-and-Proof-PDF.pdf (836.66 KB)
•         📄 01-Overview.pdf (13.39 KB)
•         📄 02-The Power of Customer Storytelling.mp4 (231.73 MB)
•         📄 02-The Power of Customer Storytelling.pdf (21.72 KB)
•         📄 02-Transcript – Customer Storytelling  Proof – The Power of Customer Storytelling.docx (320.43 KB)
•         📄 03-Becoming Customer Obsessed.mp4 (2.32 GB)
•         📄 03-Becoming Customer Obsessed.pdf (23.01 KB)
•         📄 03-Template Buyer Interview Guides.docx (287.63 KB)
•         📄 03-Template Insights MBR.pptx (828.13 KB)
•         📄 03-Transcript – Customer Storytelling  Proof – Becoming Customer Obsessed.docx (341.64 KB)
•         📄 04-How to Build an Army of Advocates.mp4 (1.14 GB)
•         📄 04-How to Build an Army of Advocates.pdf (17.89 KB)
•         📄 04-Transcript – Customer Storytelling  Proof – How to Build an Army of Advocates.docx (329.20 KB)
•         📄 05-Customer Storytelling Uses.mp4 (887.24 MB)
•         📄 05-Customer Storytelling Uses.pdf (17.70 KB)
•         📄 05-Transcript – Customer Storytelling  Proof – Customer Storytelling Uses.docx (326.96 KB)
•         📄 06-The Heros Journey.mp4 (1.01 GB)
•         📄 06-The Heros Journey.pdf (19.46 KB)
•         📄 06-Transcript – Customer Storytelling  Proof – The Heros Journey.docx (229.93 KB)
•         📄 07-Managing 3rd Party Review Sites.mp4 (1.19 GB)
•         📄 07-Managing 3rd Party Review Sites.pdf (21.90 KB)
•         📄 07-Transcript – Customer Storytelling  Proof – Managing 3rd Party Review Sites.docx (330.92 KB)
•         📄 08-Case Study Basics.mp4 (926.83 MB)
•         📄 08-Case Study Basics.pdf (18.59 KB)
•         📄 08-Template Case Study Checklist.docx (286.67 KB)
•         📄 08-Transcript – Customer Storytelling  Proof – Case Study Basics.docx (332.34 KB)
•         📄 09-Reference Programs.mp4 (1.02 GB)
•         📄 09-Reference Programs.pdf (21.27 KB)
•         📄 09-Transcript – Customer Storytelling  Proof – Reference Programs.docx (329.17 KB)
•       📁 10-Sales and Customer Success Enablement
•         📄 01-Overview.pdf (12.18 KB)
•         📄 01-Sales-and-CS-enablement-combined-PDF.pdf (1.19 MB)
•         📁 02-Overview
•           📄 01-Overview.pdf (21.09 KB)
•           📄 02-Intro to Enablement.mp4 (241.25 MB)
•           📄 02-Intro to Enablement.pdf (22.04 KB)
•           📄 02-Transcript – Sales and Customer Success Enablement – Intro to Enablement.docx (389.23 KB)
•           📄 03-Three Principles of Enablement.mp4 (341.93 MB)
•           📄 03-Three Principles of Enablement.pdf (24.09 KB)
•           📄 03-Transcript – Sales and Customer Success Enablement – Three Principles of Enablement.docx (389.90 KB)
•         📁 03-The Buyers Journey  Sales Process
•           📄 01-The Buyers Journey  Sales Process.pdf (23.85 KB)
•           📄 02-Field Enablement Services Framework.xlsx (131.25 KB)
•           📄 02-The Buyers Journey.mp4 (399.18 MB)
•           📄 02-The Buyers Journey.pdf (23.63 KB)
•           📄 02-Transcript – Sales and Customer Success Enablement – The Buyers Journey.docx (391.05 KB)
•           📄 03-The Sales Process.mp4 (771.53 MB)
•           📄 03-The Sales Process.pdf (21.79 KB)
•           📄 03-Transcript – Sales and Customer Success Enablement – The Sales Process.docx (393.07 KB)
•         📁 04-Enablement Services Framework
•           📄 01-Enablement Services Framework.pdf (26.72 KB)
•           📄 02-Enablement Services.mp4 (115.94 MB)
•           📄 02-Enablement Services.pdf (20.62 KB)
•           📄 02-Transcript – Sales and Customer Success Enablement – Enablement Services.docx (390.80 KB)
•           📄 03-Customer Facing Content.mp4 (251.27 MB)
•           📄 03-Customer Facing Content.pdf (22.17 KB)
•           📄 03-Transcript – Sales and Customer Success Enablement – Customer Facing Content.docx (388.90 KB)
•           📄 04-Enablement Content.mp4 (325.76 MB)
•           📄 04-Enablement Content.pdf (21.22 KB)
•           📄 04-Transcript – Sales and Customer Success Enablement – Enablement Content.docx (389.16 KB)
•           📄 05-Training Content for Customer Facing Professionals.mp4 (46.08 MB)
•           📄 05-Training Content for Customer Facing Professionals.pdf (20.16 KB)
•           📄 05-Transcript – Sales and Customer Success Enablement – Training Content for Customer Facing Professionals.docx (388.44 KB)
•           📄 06-Coaching Enablement.mp4 (82.07 MB)
•           📄 06-Coaching Enablement.pdf (22.13 KB)
•           📄 06-Transcript – Sales and Customer Success Enablement – Coaching Enablement.docx (389.50 KB)
•         📁 05-Field Operations
•           📄 01-Field Operations.pdf (23.19 KB)
•           📄 02-Gap Analysis.mp4 (49.49 MB)
•           📄 02-Gap Analysis.pdf (21.50 KB)
•           📄 02-Transcript – Sales and Customer Success Enablement – Gap Analysis.docx (388.36 KB)
•           📄 03-Three Pillars of Enablement Technology.mp4 (205.44 MB)
•           📄 03-Three Pillars of Enablement Technology.pdf (22.08 KB)
•           📄 03-Transcript – Sales and Customer Success Enablement – Three Pillars of Enablement Technology.docx (388.64 KB)
•           📄 04-Communicating to the Field.mp4 (331.03 MB)
•           📄 04-Communicating to the Field.pdf (22.09 KB)
•           📄 04-Transcript – Sales and Customer Success Enablement – Communicating to the Field.docx (389.30 KB)
•         📁 06-Resources  Wrap Up
•           📄 01-Resources  Wrap Up.pdf (17.39 KB)
•           📄 02-Measuring Enablement.mp4 (77.18 MB)
•           📄 02-Measuring Enablement.pdf (23.18 KB)
•           📄 02-Transcript – Sales and Customer Success Enablement – Measuring Enablement.docx (389.10 KB)
•       📁 11-Competitive Intel  Market Research
•         📄 01-Competitive-Intel-combined-PDF.pdf (1.02 MB)
•         📄 01-Overview.pdf (12.65 KB)
•         📄 02-Transcript – Competitive Intel  Market Research – What is Competitive Intelligence and why is it so important_.docx (388.01 KB)
•         📄 02-What is Competitive Intelligence and why is it so important.mp4 (165.72 MB)
•         📄 02-What is Competitive Intelligence and why is it so important.pdf (22.12 KB)
•         📄 03-Gathering Competitive  Market Insights- Startups  Mid-Market.mp4 (604.71 MB)
•         📄 03-Gathering Competitive  Market Insights- Startups  Mid-Market.pdf (24.43 KB)
•         📄 03-Transcript – Competitive Intel  Market Research – Gathering Competitive  Market Insights_ Startups  Mid-Market.docx (391.39 KB)
•         📄 04-Gathering Competitive  Market Insights- Enterprise.mp4 (408.65 MB)
•         📄 04-Gathering Competitive  Market Insights- Enterprise.pdf (21.07 KB)
•         📄 04-Transcript – Competitive Intel  Market Research – Gathering Competitive  Market Insights_ Enterprise.docx (390.12 KB)
•         📄 05-Transcript – Competitive Intel  Market Research – Understanding Your Audience_ An Ongoing Mindset.docx (388.32 KB)
•         📄 05-Understanding Your Audience- An Ongoing Mindset.mp4 (201.13 MB)
•         📄 05-Understanding Your Audience- An Ongoing Mindset.pdf (22.36 KB)
•         📄 06-Building Battlecards for Sales  Marketing Teams.mp4 (285.13 MB)
•         📄 06-Building Battlecards for Sales  Marketing Teams.pdf (18.44 KB)
•         📄 06-Transcript – Competitive Intel  Market Research – Building Battlecards for Sales  Marketing Teams.docx (389.26 KB)
•         📄 07-Competitive Newsletters for Product  the C-Suite.mp4 (559.86 MB)
•         📄 07-Competitive Newsletters for Product  the C-Suite.pdf (18.26 KB)
•         📄 07-Transcript – Competitive Intel  Market Research – Competitive Newsletters for Product  the C-Suite.docx (391.66 KB)
•         📄 08-Developing a Competitive Strategy through Win-Loss part 1.mp4 (300.00 MB)
•         📄 08-Developing a Competitive Strategy through Win-Loss part 1.pdf (18.75 KB)
•         📄 08-Transcript – Competitive Intel  Market Research – Developing a Competitive Strategy through Win_Loss part 1.docx (389.16 KB)
•         📄 09-Developing a Competitive Strategy through Win-Loss part 2.mp4 (370.93 MB)
•         📄 09-Developing a Competitive Strategy through Win-Loss part 2.pdf (20.25 KB)
•         📄 09-Transcript – Competitive Intel  Market Research – Developing a Competitive Strategy through Win_Loss part 2.docx (390.27 KB)
•         📄 10-Organizing a Competitive Marketing Campaign.mp4 (254.85 MB)
•         📄 10-Organizing a Competitive Marketing Campaign.pdf (19.17 KB)
•         📄 10-Transcript – Competitive Intel  Market Research – Organizing a Competitive Marketing Campaign.docx (388.89 KB)
•         📄 11-Pushing Go On Your Competitive Program.mp4 (187.81 MB)
•         📄 11-Pushing Go On Your Competitive Program.pdf (18.50 KB)
•         📄 11-Transcript – Competitive Intel  Market Research – Pushing Go On Your Competitive Program.docx (388.19 KB)
•       📁 12-Working with the Product Team
•         📄 01-Overview.pdf (14.02 KB)
•         📄 01-Working with the Product Team.mp4 (106.14 MB)
•         📄 01-Working-with-Product-Teams-combined.pdf (1.82 MB)
•         📄 02-Transcript – Working with the Product Team – Understanding the Product Organization.docx (391.25 KB)
•         📄 02-Understanding the Product Organization.mp4 (666.41 MB)
•         📄 02-Understanding the Product Organization.pdf (21.91 KB)
•         📄 03-Collaborating with the Product Team.mp4 (1.18 GB)
•         📄 03-Collaborating with the Product Team.pdf (15.71 KB)
•         📄 03-Transcript – Working with the Product Team – Collaborating with the Product Team.docx (394.65 KB)
•         📄 04-Avoiding Conflict with the Product Team.mp4 (1.02 GB)
•         📄 04-Avoiding Conflict with the Product Team.pdf (13.81 KB)
•         📄 04-Transcript – Working with the Product Team – Avoiding Conflict with the Product Team.docx (393.42 KB)
•       📁 13-Pricing  Packaging
•         📄 01-Overview.pdf (11.56 KB)
•         📄 01-Pricing and packaging – Course Slide Deck – 07_01_21 10_40AM.pptx (12.44 MB)
•         📄 02-Price-Intelligently-SaaS-Pricing-Strategy.pdf (2.52 MB)
•         📄 02-Pricings Importance and an Introduction to Value Based Pricing.mp4 (857.91 MB)
•         📄 02-Pricings Importance and an Introduction to Value Based Pricing.pdf (20.45 KB)
•         📄 02-Transcript – Pricing  Packaging – Pricings Importance and an Introduction to Value Based Pricing.docx (395.26 KB)
•         📄 03-Pricing Research Methods.mp4 (1.43 GB)
•         📄 03-Pricing Research Methods.pdf (20.66 KB)
•         📄 03-Transcript – Pricing  Packaging – Pricing Research Methods.docx (400.85 KB)
•         📄 04-Pricing Personas and Applying Pricing Research Methods.mp4 (832.77 MB)
•         📄 04-Pricing Personas and Applying Pricing Research Methods.pdf (25.25 KB)
•         📄 04-Transcript – Pricing  Packaging – Pricing Personas and Applying Pricing Research Methods.docx (395.01 KB)
•         📄 05-Packaging and Value Metrics.mp4 (1.08 GB)
•         📄 05-Packaging and Value Metrics.pdf (23.28 KB)
•         📄 05-Transcript – Pricing  Packaging – Packaging and Value Metrics.docx (397.50 KB)
•         📄 06-Transcript – Pricing  Packaging – Who owns pricing and how to change pricing.docx (392.89 KB)
•         📄 06-Who owns pricing and how to change pricing.mp4 (145.97 MB)
•         📄 06-Who owns pricing and how to change pricing.pdf (17.62 KB)
•         📄 07-Localization Billing Systems and discounts  oh my.mp4 (761.04 MB)
•         📄 07-Localization Billing Systems and discounts  oh my.pdf (19.62 KB)
•         📄 07-Transcript – Pricing  Packaging – Localization Billing Systems and discounts  oh my.docx (394.24 KB)
•       📁 14-Hiring Product Marketers
•         📄 01-Hiring-product-marketers-combined-PDF.pdf (325.19 KB)
•         📄 01-Overview.pdf (12.01 KB)
•         📄 02-Considerations in building and hiring a team.mp4 (772.57 MB)
•         📄 02-Considerations in building and hiring a team.pdf (26.03 KB)
•         📄 02-Transript – Hiring Product Marketers – Considerations in building and hiring a team.docx (393.34 KB)
•         📄 03-Transript – Hiring Product Marketers – Ways to align a team and roles to hire for.docx (392.96 KB)
•         📄 03-Ways to align a team and roles to hire for.mp4 (755.47 MB)
•         📄 03-Ways to align a team and roles to hire for.pdf (26.71 KB)
•         📄 04-Hiring framework to evaluate candidates.mp4 (750.33 MB)
•         📄 04-Hiring framework to evaluate candidates.pdf (23.86 KB)
•         📄 04-Transript – Hiring Product Marketers – Hiring framework to evaluate candidates.docx (392.90 KB)
•         📄 05-Transript – Hiring Product Marketers – Where to source candidates.docx (389.37 KB)
•         📄 05-Where to source candidates.mp4 (335.44 MB)
•         📄 05-Where to source candidates.pdf (23.35 KB)
•       📁 15-Analyst Relations
•         📄 01-Analyst-relations-combined.pdf (991.66 KB)
•         📄 01-Overview.pdf (12.58 KB)
•         📄 02-Transcript – Analyst Relations – Whats ARs Role in Product Marketing.docx (388.52 KB)
•         📄 02-Whats ARs Role in Product Marketing.mp4 (284.81 MB)
•         📄 02-Whats ARs Role in Product Marketing.pdf (18.39 KB)
•         📄 03-Evaluating Firms and Analysts.mp4 (152.75 MB)
•         📄 03-Evaluating Firms and Analysts.pdf (19.38 KB)
•         📄 03-Transcript – Analyst Relations – Evaluating Firms and Analysts.docx (388.08 KB)
•         📄 04-Align AR with Product Marketing Goals.mp4 (226.19 MB)
•         📄 04-Align AR with Product Marketing Goals.pdf (17.71 KB)
•         📄 04-Transcript – Analyst Relations – Align AR with Product Marketing Goals.docx (388.41 KB)
•         📄 05-Create a Relationship Map.mp4 (315.14 MB)
•         📄 05-Create a Relationship Map.pdf (22.58 KB)
•         📄 05-Transcript – Analyst Relations – Create a Relationship Map.docx (388.66 KB)
•         📄 06-Develop Relationships  Build Influence.mp4 (650.01 MB)
•         📄 06-Develop Relationships  Build Influence.pdf (21.66 KB)
•         📄 06-Transcript – Analyst Relations – Develop Relationships  Build Influence.docx (391.13 KB)
•         📄 07-Leverage AR Deliverables.mp4 (356.50 MB)
•         📄 07-Leverage AR Deliverables.pdf (23.69 KB)
•         📄 07-Transcript – Analyst Relations – Leverage AR Deliverables.docx (389.09 KB)
•         📄 08-Influence Internal Thinking.mp4 (161.05 MB)
•         📄 08-Influence Internal Thinking.pdf (22.00 KB)
•         📄 08-Transcript – Analyst Relations – Influence Internal Thinking.docx (387.97 KB)
•         📄 09-Benchmark and Measure AR Progress.mp4 (186.04 MB)
•         📄 09-Benchmark and Measure AR Progress.pdf (20.83 KB)
•         📄 09-Transcript – Analyst Relations – Benchmark and Measure AR Progress.docx (387.92 KB)
•         📄 10-Elevate Your Program to Tier 1.mp4 (265.97 MB)
•         📄 10-Elevate Your Program to Tier 1.pdf (15.59 KB)
•         📄 10-Transcript – Analyst Relations – Elevate Your Program to Tier 1.docx (388.56 KB)
•         📄 11-Augment Your AR Program.mp4 (224.64 MB)
•         📄 11-Augment Your AR Program.pdf (21.39 KB)
•         📄 11-Transcript – Analyst Relations – Augment Your AR Program.docx (387.86 KB)
•       📁 16-Attention Basics
•         📄 01-Dopamine Jackpot Sapolsky on the Science of Pleasure.mp4 (21.10 MB)
•         📄 01-Good-and-Bad-Value-Propositions.pdf (187.07 KB)
•         📄 01-Media Multitaskers Pay Mental Price.mp4 (6.85 MB)
•         📄 01-Overview.pdf (227.50 KB)
•         📄 02-Oxytocin and First Impressions.mp4 (112.54 MB)
•         📄 02-Oxytocin and First Impressions.pdf (26.16 KB)
•         📄 02-Transcript – Attention Basics – Oxytocin and First Impressions.docx (387.46 KB)
•         📄 03-First Impressions.pdf (499.42 KB)
•         📄 03-Good-and-Bad-Value-Propositions.pdf (187.07 KB)
•         📄 04-Internal vs External Factors.pdf (66.51 KB)
•         📄 05-Cognitive Load.pdf (560.94 KB)
•         📄 06-How Distracting are Banner Advertisements on Home Pages.pdf (562.85 KB)
•         📄 07-Visual Cue Case Study- Lead Generation Form on a Landing Page.pdf (1.22 MB)
•         📄 08-Eye Gaze Patterns.mp4 (135.04 MB)
•         📄 08-Eye Gaze Patterns.pdf (22.97 KB)
•         📄 08-Transcript – Attention Basics – Eye Gaze Patterns.docx (387.60 KB)
•         📄 08-grace-hopper-2004.pdf (397.39 KB)
•         📄 09-Transcript – Attention Basics – Understanding Online Reading Patterns.docx (387.40 KB)
•         📄 09-Understanding Online Reading Patterns.mp4 (130.56 MB)
•         📄 09-Understanding Online Reading Patterns.pdf (428.69 KB)
•         📄 10-Case Study- Online Reading Patterns.mp4 (4.39 MB)
•         📄 10-Case Study- Online Reading Patterns.pdf (673.22 KB)
•         📄 11-Eyetrack-III.pdf (10.40 MB)
•         📄 11-User Reading Patterns of the New York Times  2004 vs 2016.pdf (442.82 KB)
•       📁 17-Building Habits and Loyalty
•         📄 01-Goal-Gradient_Illusionary_Goal_Progress.pdf (244.75 KB)
•         📄 01-Overview.pdf (33.35 KB)
•         📄 02-Goal Gradient  Endowed Progress Effect.mp4 (354.24 MB)
•         📄 02-Goal Gradient  Endowed Progress Effect.pdf (26.48 KB)
•         📄 02-Transcript – Building Habits and Loyalty – Goal Gradient  Endowed Progress Effect.docx (389.73 KB)
•         📄 03-Three Ways to Ramp Up Motivation in Rewards Programs.mp4 (162.02 MB)
•         📄 03-Three Ways to Ramp Up Motivation in Rewards Programs.pdf (16.36 KB)
•         📄 03-Transcript – Building Habits and Loyalty – Three Ways to Ramp Up Motivation in Rewards Programs.docx (388.02 KB)
•         📄 04-Counterfactual Reflection  Slip-ups.mp4 (134.08 MB)
•         📄 04-Counterfactual Reflection  Slip-ups.pdf (16.31 KB)
•         📄 04-Transcript – Building Habits and Loyalty – Counterfactual Reflection  Slip-ups.docx (387.64 KB)
•         📄 05-Nir Eyals Hooked Model- A Quick Overview.mp4 (253.29 MB)
•         📄 05-Nir Eyals Hooked Model- A Quick Overview.pdf (14.61 KB)
•         📄 05-Transcript – Building Habits and Loyalty – Nir Eyals Hooked Model_ A Quick Overview.docx (388.85 KB)
•         📄 06-Closing Sales  Closing Thoughts.mp4 (117.41 MB)
•         📄 06-Transcript – Building Habits and Loyalty – Closing Sales  Closing Thoughts.docx (388.56 KB)
•         📄 07-Hooked Lecture  How to Build Habit-Forming Products.mp4 (1.37 GB)
•         📄 07-Hooked Lecture  How to Build Habit-Forming Products.pdf (32.13 KB)
•         📄 07-Transcript – Building Habits and Loyalty – Hooked Lecture  How to Build Habit-Forming Products.docx (398.48 KB)
•       📁 18-Cognitive Biases
•         📄 01-A-List-of-Biases-With-Implementation-Tips.pdf (44.98 KB)
•         📄 01-CA.pdf (7.02 MB)
•         📄 01-Overview.pdf (76.99 KB)
•         📄 01-Picture Superiority Effect.mp4 (1.55 MB)
•         📄 01-w4iqmiL_qRJdYUPTbNYaaeKe5b7TevpxF26EmiUWoDs-1743491773-1211-Q4Tz_3dSdCDG2ExRve7Pv98kIFPSAuPLzU6ODwFjBwLJeRTaHJ.r1RdtijF9Bfi (16.62 KB)
•         📄 02-Availability Heuristic.mp4 (29.51 MB)
•         📄 02-Availability Heuristic.pdf (14.13 KB)
•         📄 02-Transcript – Cognitive Biases – Availability Heuristic.docx (387.50 KB)
•         📄 03-Important Psychological Tool.mp4 (84.03 MB)
•         📄 03-Important Psychological Tool.pdf (19.32 KB)
•         📄 03-Transcript – Cognitive Biases – Important Psychological Tool.docx (387.95 KB)
•         📄 04-A-List-of-Biases-With-Implementation-Tips.pdf (44.98 KB)
•         📄 04-Courtesy Bias.mp4 (7.40 MB)
•         📄 04-Courtesy Bias.pdf (13.90 KB)
•         📄 04-Transcript – Cognitive Biases – Courtesy Bias.docx (387.29 KB)
•         📄 05-Loss Aversion.mp4 (73.81 MB)
•         📄 05-Loss Aversion.pdf (15.27 KB)
•         📄 05-Transcript – Cognitive Biases – Loss Aversion.docx (389.22 KB)
•         📄 06-Ben Franklin Effect.mp4 (6.95 MB)
•         📄 06-Ben Franklin Effect.pdf (12.04 KB)
•         📄 06-Transcript – Cognitive Biases – Ben Franklin Effect.docx (386.89 KB)
•         📄 07-Framing Effect.mp4 (30.49 MB)
•         📄 07-Framing Effect.pdf (9.62 KB)
•         📄 07-Transcript – Cognitive Biases – Framing Effect.docx (387.31 KB)
•         📄 08-Authority Bias.mp4 (3.38 MB)
•         📄 08-Authority Bias.pdf (12.83 KB)
•         📄 08-Transcript – Cognitive Biases – Authority Bias.docx (386.67 KB)
•         📄 09-Fluency Bias.mp4 (7.72 MB)
•         📄 09-Fluency Bias.pdf (25.02 KB)
•         📄 09-Transcript – Cognitive Biases – Fluency Bias.docx (387.35 KB)
•         📄 10-Bizarreness Effect.mp4 (3.40 MB)
•         📄 10-Bizarreness Effect.pdf (12.52 KB)
•         📄 10-Transcript – Cognitive Biases – Bizarreness Effect.docx (386.98 KB)
•         📄 11-Narrative Fallacy.mp4 (39.05 MB)
•         📄 11-Narrative Fallacy.pdf (26.09 KB)
•         📄 11-Transcript – Cognitive Biases – Narrative Fallacy.docx (388.08 KB)
•         📄 12-Confirmation Bias.mp4 (105.18 MB)
•         📄 12-Confirmation Bias.pdf (11.16 KB)
•         📄 12-Transcript – Cognitive Biases – Confirmation Bias.docx (387.27 KB)
•         📄 13-The Barnum-Forer Effect.pdf (14.72 KB)
•         📄 13-Transcript – Cognitive Biases – The Barnum_Forer Effect.docx (387.21 KB)
•         📄 14-Design Tweaks  Brainy Hacks.mp4 (53.91 MB)
•         📄 14-Design Tweaks  Brainy Hacks.pdf (20.81 KB)
•         📄 14-Transcript – Cognitive Biases – Design Tweaks  Brainy Hacks.docx (388.70 KB)
•         📄 15-Four Words that Double Persuasion.mp4 (4.64 MB)
•         📄 15-Four Words that Double Persuasion.pdf (8.33 KB)
•         📄 15-Transcript – Cognitive Biases – Four Words that Double Persuasion.docx (386.82 KB)
•         📄 16-Priming.mp4 (92.78 MB)
•         📄 16-Priming.pdf (21.63 KB)
•         📄 16-Transcript – Cognitive Biases – Priming.docx (390.18 KB)
•         📄 17-Ambiguity Aversion Bias.mp4 (39.75 MB)
•         📄 17-Ambiguity Aversion Bias.pdf (22.08 KB)
•         📄 17-Transcript – Cognitive Biases – Ambiguity Aversion Bias.docx (387.84 KB)
•         📄 18-Chart and Science Bias.mp4 (69.33 MB)
•         📄 18-Chart and Science Bias.pdf (373.08 KB)
•         📄 18-Transcript – Cognitive Biases – Chart and Science Bias.docx (387.48 KB)
•         📄 19-Image Bias.mp4 (27.26 MB)
•         📄 19-Image Bias.pdf (14.96 KB)
•         📄 19-Transcript – Cognitive Biases – Image Bias.docx (387.35 KB)
•         📄 20-Picture Superiority Effect in 35 Seconds.mp4 (1.55 MB)
•         📄 20-Picture Superiority Effect in 35 Seconds.pdf (86.44 KB)
•         📄 20-Picture Superiority Effect.mp4 (5.65 MB)
•         📄 20-Transcript – Cognitive Biases – Picture Superiority Effect.docx (386.37 KB)
•         📄 21-Transcript – Cognitive Biases – Von Restorff Effect.docx (387.64 KB)
•         📄 21-Von Restorff Effect.mp4 (36.78 MB)
•         📄 21-Von Restorff Effect.pdf (11.41 KB)
•         📄 22-Distinction Bias.mp4 (2.37 MB)
•         📄 22-Distinction Bias.pdf (10.26 KB)
•         📄 22-Transcript – Cognitive Biases – Distinction Bias.docx (386.80 KB)
•         📄 23-Bandwagon and Cheerleader Effect.mp4 (26.29 MB)
•         📄 23-Bandwagon and Cheerleader Effect.pdf (11.26 KB)
•         📄 23-Transcript – Cognitive Biases – Bandwagon and Cheerleader Effect.docx (387.34 KB)
•         📄 24-Endowment Effect.mp4 (29.90 MB)
•         📄 24-Endowment Effect.pdf (13.84 KB)
•         📄 24-Transcript – Cognitive Biases – Endowment Effect.docx (387.50 KB)
•         📄 25-IKEA Effect.mp4 (4.99 MB)
•         📄 25-IKEA Effect.pdf (11.98 KB)
•         📄 25-Transcript – Cognitive Biases – IKEA Effect.docx (386.86 KB)
•         📄 26-Illusory Superiority.mp4 (53.57 MB)
•         📄 26-Illusory Superiority.pdf (20.13 KB)
•         📄 26-Transcript – Cognitive Biases – Illusory Superiority.docx (386.76 KB)
•         📄 27-Pricing Page Study Part 1 Effects of Plan Price Order.pdf (755.20 KB)
•         📄 28-DissertationIhmelsPDFA.pdf (2.77 MB)
•         📄 28-Testing the Presenters Paradox  Do People Really Average Not Sum Object Values.pdf (1.42 MB)
•         📄 28-presenters_paradox.pdf (251.17 KB)
•         📄 29-The Presenters Paradox Revisited No Effects of Visuals on Perceived Value.pdf (660.41 KB)
•         📄 30-Price Perceptions of Products with Utility Vs Hedonism Descriptions.pdf (541.63 KB)
•         📄 31-Precision Bias.mp4 (27.90 MB)
•         📄 31-Precision Bias.pdf (12.02 KB)
•         📄 31-Transcript – Cognitive Biases – Precision Bias.docx (387.20 KB)
•         📄 32-Anchoring.mp4 (189.23 MB)
•         📄 32-Anchoring.pdf (10.98 KB)
•         📄 32-CA.pdf (7.02 MB)
•         📄 32-Transcript – Cognitive Biases – Anchoring.docx (388.23 KB)
•         📄 33-Price Illusion.mp4 (70.46 MB)
•         📄 33-Price Illusion.pdf (13.60 KB)
•         📄 33-Transcript – Cognitive Biases – Price Illusion.docx (386.84 KB)
•         📄 34-Mere Exposure Effect.mp4 (32.77 MB)
•         📄 34-Mere Exposure Effect.pdf (14.24 KB)
•         📄 34-Transcript – Cognitive Biases – Mere Exposure Effect.docx (387.48 KB)
•         📄 35-Decoy Effect.mp4 (93.73 MB)
•         📄 35-Decoy Effect.pdf (11.84 KB)
•         📄 35-Transcript – Cognitive Biases – Decoy Effect.docx (388.35 KB)
•         📄 36-Extrinsic Incentives Bias.mp4 (64.61 MB)
•         📄 36-Extrinsic Incentives Bias.pdf (10.25 KB)
•         📄 36-Transcript – Cognitive Biases – Extrinsic Incentives Bias.docx (386.89 KB)
•         📄 37-Paradox of Choice.mp4 (135.16 MB)
•         📄 37-Paradox of Choice.pdf (14.42 KB)
•         📄 37-Transcript – Cognitive Biases – Paradox of Choice.docx (387.70 KB)
•       📁 19-Decision Making
•         📄 01-Dai_Fresh_Start_2014_Mgmt_Sci.pdf (326.29 KB)
•         📄 01-Overview.pdf (224.24 KB)
•         📄 02-4 Factors that Influence Decision Making.pdf (77.92 KB)
•         📄 03-Persuasive Journey Mapping.mp4 (1.18 GB)
•         📄 03-Persuasive Journey Mapping.pdf (27.29 KB)
•         📄 03-Transcript – Decision Making – Persuasive Journey Mapping.docx (396.43 KB)
•         📄 04-Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion  Memory  Karsten Lund.mp4 (1.07 GB)
•         📄 04-Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion  Memory  Karsten Lund.pdf (29.07 KB)
•         📄 04-Transcript – Decision Making – Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion  Memory  Karsten Lund.docx (392.85 KB)
•       📁 20-Building Trust
•         📄 01-Facial Expressions.pdf (1.05 MB)
•         📄 01-Overview.pdf (44.12 KB)
•         📄 01-wsdm12-domain-bias.pdf (1.33 MB)
•         📄 02-Pyramid of Trust.mp4 (236.22 MB)
•         📄 02-Pyramid of Trust.pdf (24.22 KB)
•         📄 02-Transcript – Building Trust – Pyramid of Trust.docx (388.24 KB)
•         📄 03-BJ Foggs Credibility Factors.mp4 (103.86 MB)
•         📄 03-BJ Foggs Credibility Factors.pdf (30.59 KB)
•         📄 03-Transcript – Building Trust – BJ Foggs Credibility Factors.docx (390.91 KB)
•         📄 04-Reviews.mp4 (99.63 MB)
•         📄 04-Reviews.pdf (20.86 KB)
•         📄 04-Transcript – Building Trust – Reviews.docx (386.89 KB)
•         📄 05-Domain Trust.mp4 (88.64 MB)
•         📄 05-Domain Trust.pdf (16.77 KB)
•         📄 05-Transcript – Building Trust – Domain Trust.docx (386.96 KB)
•         📄 06-Transcript – Building Trust – Videos Photos Animations Phrases.docx (386.86 KB)
•         📄 06-Videos Photos Animations Phrases.mp4 (64.69 MB)
•         📄 06-Videos Photos Animations Phrases.pdf (24.97 KB)
•         📄 07-Transcript – Building Trust – Ultimatum Game.docx (387.58 KB)
•         📄 07-Ultimatum Game.mp4 (135.98 MB)
•         📄 07-Ultimatum Game.pdf (10.65 KB)
•         📄 08-Improving Your Photographs.mp4 (351.16 MB)
•         📄 08-Improving Your Photographs.pdf (27.95 KB)
•         📄 08-Transcript – Building Trust – Improving Your Photographs.docx (389.62 KB)
•         📄 09-Transcript – Building Trust – Trust Symbols.docx (386.63 KB)
•         📄 09-Trust Symbols.mp4 (51.41 MB)
•         📄 09-Trust Symbols.pdf (25.48 KB)
•         📄 10-Research- Trust Seals Part One  Security Vs Familiarity.pdf (851.51 KB)
•         📄 11-Trust Seals Part Two  Online Security Perceptions  Trust Seals.pdf (895.69 KB)
•         📄 12-Security on Checkout Part 1  Visual Perception and Recall of Trust Seals.pdf (559.95 KB)
•       📁 21-Nonconscious Motivation
•         📄 01-Overview.pdf (23.16 KB)
•         📄 02-Dual Process Theory.mp4 (222.18 MB)
•         📄 02-Dual Process Theory.pdf (26.45 KB)
•         📄 02-Transcript – Nonconscious Motivation – Dual Process Theory.docx (388.57 KB)
•         📄 03-Liking.mp4 (147.24 MB)
•         📄 03-Liking.pdf (23.63 KB)
•         📄 03-Transcript – Nonconscious Motivation – Liking.docx (387.81 KB)
•         📄 04-Social Proof.mp4 (264.71 MB)
•         📄 04-Social Proof.pdf (32.50 KB)
•         📄 04-Transcript – Growing AppSumo to 80M with performance marketing – Finding your primary growth channel.docx (326.04 KB)
•         📄 05-Social Proof Case Study- Which Kind Increases Perception and Recall.pdf (1.96 MB)
•         📄 06-Event Video- Social Proof Power Plays.mp4 (284.16 MB)
•         📄 06-Event Video- Social Proof Power Plays.pdf (121.90 KB)
•         📄 06-Transcript – Nonconscious Motivation – Event Video_ Social Proof Power Plays.docx (397.44 KB)
•         📄 07-Authority.mp4 (303.59 MB)
•         📄 07-Authority.pdf (24.75 KB)
•         📄 07-Transcript – Nonconscious Motivation – Authority.docx (389.25 KB)
•         📄 08-Authority Case Study- Credibility Effects of a Human Authority Image on an Agency Website.pdf (929.03 KB)
•         📄 09-Reciprocity.mp4 (150.13 MB)
•         📄 09-Reciprocity.pdf (38.95 KB)
•         📄 09-Transcript – Nonconscious Motivation – Reciprocity.docx (389.00 KB)
•         📄 10-Commitment and Consistency.mp4 (75.63 MB)
•         📄 10-Commitment and Consistency.pdf (22.15 KB)
•         📄 10-Transcript – Nonconscious Motivation – Commitment and Consistency.docx (389.77 KB)
•         📄 11-Scarcity.mp4 (99.33 MB)
•         📄 11-Scarcity.pdf (24.02 KB)
•         📄 11-Transcript – Nonconscious Motivation – Scarcity.docx (388.66 KB)
•         📄 12-Transcript – Nonconscious Motivation – Unity  The New 7th Principle.docx (389.27 KB)
•         📄 12-Unity  The New 7th Principle.mp4 (290.48 MB)
•         📄 12-Unity  The New 7th Principle.pdf (26.18 KB)
•         📄 13-Lessons from Pre-suasion.mp4 (362.20 MB)
•         📄 13-Lessons from Pre-suasion.pdf (10.40 KB)
•         📄 13-Transcript – Nonconscious Motivation – Lessons from Pre-suasion.docx (389.69 KB)
•       📁 22-Learning and Memory
•         📄 01-Overview.pdf (23.82 KB)
•         📄 02-Psychology of Learning.pdf (580.01 KB)
•         📄 03-Psychology of Memory.pdf (84.66 KB)
•       📁 23-Psychological Backfiring
•         📄 01-Overview.pdf (15.50 KB)
•         📄 02-Psychological Backfiring What No One Tells You About Neuromarketing.docx (6.55 KB)
•         📄 02-Psychological Backfiring- What No One Tells You About Neuromarketing.pdf (1.66 MB)
•     📁 09-Minidegree
•       📁 01-Digital Marketing Minidegree
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•         📁 01-Content Marketing
•           📄 Upload by coursesbetter.com.html (271.79 KB)
•           📄 Welcome to the course – Read this first!.txt (703.00 B)
•           📁 01-Organic Social Media
•             📄 01-Organic-social-media-combined-PDF.pdf (4.99 MB)
•             📄 01-Overview.pdf (25.31 KB)
•             📄 02-Introduction.mp4 (54.66 MB)
•             📄 02-Introduction.pdf (13.14 KB)
•             📄 02-Transcript – Organic Social Media – Introduction.docx (318.48 KB)
•             📄 03-Copy of Repurposing Video Content for Social Media – Restrictions.docx (7.59 KB)
•             📄 03-Principles of Effective Organic Distribution.mp4 (897.54 MB)
•             📄 03-Principles of Effective Organic Distribution.pdf (26.49 KB)
•             📄 03-Transcript – Organic Social Media – Principles of Effective Organic Distribution.docx (326.49 KB)
•             📄 04-Preparing for Success.mp4 (1.33 GB)
•             📄 04-Preparing for Success.pdf (24.75 KB)
•             📄 04-Transcript – Organic Social Media – Preparing for Success.docx (331.29 KB)
•             📄 05-Transcript – Organic Social Media – YouTube.docx (331.38 KB)
•             📄 05-YouTube.mp4 (1.44 GB)
•             📄 05-YouTube.pdf (30.12 KB)
•             📄 06-Facebook.mp4 (609.59 MB)
•             📄 06-Facebook.pdf (21.13 KB)
•             📄 06-Transcript – Organic Social Media – Facebook.docx (323.78 KB)
•             📄 07-Instagram.mp4 (488.07 MB)
•             📄 07-Instagram.pdf (30.16 KB)
•             📄 07-Transcript – Organic Social Media – Instagram.docx (322.88 KB)
•             📄 08-LinkedIn.mp4 (452.24 MB)
•             📄 08-LinkedIn.pdf (21.35 KB)
•             📄 08-Transcript – Organic Social Media – LinkedIn.docx (322.27 KB)
•             📄 09-Transcript – Organic Social Media – Twitter.docx (323.06 KB)
•             📄 09-Twitter.mp4 (479.17 MB)
•             📄 09-Twitter.pdf (20.71 KB)
•             📄 10-TikTok.mp4 (387.05 MB)
•             📄 10-TikTok.pdf (20.32 KB)
•             📄 10-Transcript – Organic Social Media – TikTok.docx (321.91 KB)
•             📄 11-Evaluate our Findings.mp4 (175.94 MB)
•             📄 11-Evaluate our Findings.pdf (26.08 KB)
•             📄 11-Transcript – Organic Social Media – Evaluate our Findings.docx (319.87 KB)
•             📄 Upload by coursesbetter.com.html (271.79 KB)
•             📄 Welcome to the course – Read this first!.txt (703.00 B)
•           📁 02-Technical SEO
•             📄 01-Overview.pdf (23.34 KB)
•             📄 01-Technical SEO.mp4 (3.49 MB)
•             📄 01-Technical-SEO_Slides_combined-PDF.pdf (3.14 MB)
•             📄 02-Technical SEO the basics.mp4 (1.12 GB)
•             📄 02-Technical SEO the basics.pdf (28.41 KB)
•             📄 02-Transcript – Technical SEO – Technical SEO the basics.docx (327.54 KB)
•             📄 03-Transcript – Technical SEO – URL Structures  Indexing.docx (322.93 KB)
•             📄 03-URL Structures  Indexing.mp4 (134.83 MB)
•             📄 03-URL Structures  Indexing.pdf (29.56 KB)
•             📄 04-Crawl Behaviour  Crawlability.mp4 (663.26 MB)
•             📄 04-Crawl Behaviour  Crawlability.pdf (26.37 KB)
•             📄 04-Transcript – Technical SEO – Crawl Behaviour  Crawlability.docx (327.87 KB)
•             📄 05-Sitemaps.mp4 (973.06 MB)
•             📄 05-Sitemaps.pdf (18.92 KB)
•             📄 05-Transcript – Technical SEO – Sitemaps.docx (325.33 KB)
•             📄 06-Structured Data Markup.mp4 (256.90 MB)
•             📄 06-Structured Data Markup.pdf (20.55 KB)
•             📄 06-Transcript – Technical SEO – Structured Data Markup.docx (320.92 KB)
•             📄 07-Improving site-page speed.mp4 (161.65 MB)
•             📄 07-Improving site-page speed.pdf (17.97 KB)
•             📄 07-Transcript – Technical SEO – Improving site_page speed.docx (323.06 KB)
•             📄 08-International SEO.mp4 (327.75 MB)
•             📄 08-International SEO.pdf (17.25 KB)
•             📄 08-Transcript – Technical SEO – International SEO.docx (320.69 KB)
•             📄 09-The future of Technical SEO.mp4 (371.55 MB)
•             📄 09-The future of Technical SEO.pdf (18.47 KB)
•             📄 09-Transcript – Technical SEO – The future of Technical SEO.docx (322.51 KB)
•       📁 02-Brand Marketing Minidegree
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•         📁 01-Measuring Brand
•           📄 Upload by coursesbetter.com.html (271.79 KB)
•           📄 Welcome to the course – Read this first!.txt (703.00 B)
•           📁 01-Data-driven influencer marketing
•             📄 01-Data-driven influencer marketing.mp4 (108.93 MB)
•             📄 01-Overview.pdf (23.96 KB)
•             📄 01-[CXL] Data-Driven Influencer Marketing_Slides.pptx (42.75 MB)
•             📄 02-Introduction to Influencer Marketing.mp4 (1.00 GB)
•             📄 02-Introduction to Influencer Marketing.pdf (16.38 KB)
•             📄 02-Transcript – Data-driven influencer marketing – Introduction to Influencer Marketing.docx (326.11 KB)
•             📄 03-Chapter 2_Getting Started_Campaign Planning Brief.docx (288.33 KB)
•             📄 03-Getting Started – Campaign Planning.mp4 (395.61 MB)
•             📄 03-Getting Started – Campaign Planning.pdf (17.63 KB)
•             📄 03-Transcript – Data-driven influencer marketing – Getting Started _ Campaign Planning.docx (321.24 KB)
•             📄 04-Social Media Measurement.mp4 (1004.89 MB)
•             📄 04-Social Media Measurement.pdf (17.47 KB)
•             📄 04-Transcript – Data-driven influencer marketing – Social Media Measurement.docx (325.09 KB)
•             📄 05-Best Influencer Marketing Campaigns.mp4 (769.23 MB)
•             📄 05-Best Influencer Marketing Campaigns.pdf (19.28 KB)
•             📄 05-Transcript – Data-driven influencer marketing – Best Influencer Marketing Campaigns.docx (323.75 KB)
•             📄 06-Chapter 5_Influencer Shortlisting  Measurement.xlsx (601.99 KB)
•             📄 06-Identifying Influencers.mp4 (643.59 MB)
•             📄 06-Identifying Influencers.pdf (17.91 KB)
•             📄 06-Transcript – Data-driven influencer marketing – Identifying Influencers.docx (326.60 KB)
•             📄 07-Identifying Influencers – Synergy  Brand Fit.mp4 (218.92 MB)
•             📄 07-Identifying Influencers – Synergy  Brand Fit.pdf (21.30 KB)
•             📄 07-Transcript – Data-driven influencer marketing – Identifying Influencers _ Synergy  Brand Fit.docx (319.91 KB)
•             📄 08-The Value Exchange.mp4 (504.35 MB)
•             📄 08-The Value Exchange.pdf (15.40 KB)
•             📄 08-Transcript – Data-driven influencer marketing – The Value Exchange.docx (322.10 KB)
•             📄 09-Chapter 8_Influencer Contracts _ Marketer Tasklist.docx (285.18 KB)
•             📄 09-Chapter 8_Master Service Agreement.docx (295.13 KB)
•             📄 09-Chapter 8_Scope of Work.docx (290.89 KB)
•             📄 09-Compliance  Contracts.mp4 (402.11 MB)
•             📄 09-Compliance  Contracts.pdf (17.81 KB)
•             📄 09-Transcript – Data-driven influencer marketing – Compliance  Contracts.docx (321.02 KB)
•             📄 10-Amplifying Influencer Content.mp4 (556.96 MB)
•             📄 10-Amplifying Influencer Content.pdf (18.25 KB)
•             📄 10-Transcript – Data-driven influencer marketing – Amplifying Influencer Content.docx (325.51 KB)
•             📄 11-Chapter 5_Influencer Shortlisting  Measurement.xlsx (601.99 KB)
•             📄 11-Measuring Influencer Campaigns.mp4 (498.20 MB)
•             📄 11-Measuring Influencer Campaigns.pdf (17.09 KB)
•             📄 11-Transcript – Data-driven influencer marketing – Measuring Influencer Campaigns.docx (324.50 KB)
•             📄 Upload by coursesbetter.com.html (271.79 KB)
•             📄 Welcome to the course – Read this first!.txt (703.00 B)
•       📁 03-Digital Psychology  Persuasion Minidegree
•         📄 00-Digital Psychology  Persuasion Minidegree.mp4 (43.63 MB)
•         📄 Upload by coursesbetter.com.html (271.79 KB)
•         📄 Welcome to the course – Read this first!.txt (703.00 B)
•         📁 01-Applied behavioral psychology
•           📄 Upload by coursesbetter.com.html (271.79 KB)
•           📄 Welcome to the course – Read this first!.txt (703.00 B)
•           📁 01-Principles of Persuasive Design
•             📄 01-Overview.pdf (12.10 KB)
•             📄 01-Principles of Persuasive Web Design_Slides.pdf (8.51 MB)
•             📄 02-Principles of Persuasive Design.mp4 (1010.27 MB)
•             📄 02-Principles of Persuasive Design.pdf (15.79 KB)
•             📄 02-Transcript – Principles of Persuasive Design – Principles of Persuasive Design.docx (396.07 KB)
•             📄 Upload by coursesbetter.com.html (271.79 KB)
•             📄 Welcome to the course – Read this first!.txt (703.00 B)