CXL Conversion XL Review 2026
CXL Conversion XL is a psychology-first conversion optimization library: three tracks on persuasion, neuromarketing and applied behavioral psychology, with 186 videos and hundreds of supporting files. Get it with fast delivery and lifetime access at Courses On Budget, and check the coupon page before you pay.
CXL Conversion XL is a psychology-first conversion optimization library: three tracks on persuasion, neuromarketing and applied behavioral psychology, with 186 videos and hundreds of supporting files. Get it with fast delivery and lifetime access at Courses On Budget, and check the coupon page before you pay.
CXL Conversion XL: Understand Why Visitors Buy, Then Optimize for It
Most conversion advice starts with button colors. This package starts earlier, with the human brain. The description presents it as a bundle of 49 courses on digital marketing and conversion optimization, covering conversion rate optimization techniques, user experience and customer psychology, data-driven decisions, A/B testing and analytics.
In this edition the library is organized into three tracks. Track 1 builds psychology foundations, from people and psychology to attention, decision making and memory. Track 2 covers neuromarketing and persuasion models, including cognitive biases, building trust, habits and loyalty. Track 3 applies behavioral psychology to products, websites, pricing, social proof, persuasive design, heuristic analysis and salespage copywriting.
That makes it a strong fit for anyone who wants to know why a page converts, not only what to test next. Wondering how it compares to other options? Browse our ecommerce courses cheap list, or see the related programs further down this page.
How to Get CXL – Conversion XL in 4 Steps
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Review the details and file index below and confirm this is the right program for your stage.
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CXL – Conversion XL: Course at a Glance
| Detail | Value |
|---|---|
| Video lessons | 186 |
| Files | 459 |
| Folders | 26 |
| Total size | 15.93 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, one-time price |
What You Will Learn Across the Three Tracks
The description and the real file index highlight these skills:
- Conversion rate optimization techniques: advanced methods for improving how many visitors take action.
- Customer psychology and UX: understanding people, attention, emotions, learning and memory.
- Neuromarketing and persuasion: cognitive biases, nonconscious motivation, trust, habits and loyalty.
- Psychology of pricing and social proof: how people judge price and trust other buyers.
- Persuasive design and heuristic audits: frameworks for conversion optimization audits.
- Messaging and salespage copy: product messaging and emotional content strategy testing.
CXL – Conversion XL: Full File Index
The package contains 459 files across three tracks. Open each track below to see the real files:
01-Track 1- psychology foundations · 56 files
- 01-People & psychology
- 01-Cialdini's 7 Principles of Persuasion – CXL Institute.mp4
- 01-Digital Psychology & Persuasion Training – CXL Minidegree Program Preview.mp4
- 01-cialdini's 7 principles of persuasion – cxl institute.pdf
- 01-people _ psychology – cxl institute.pdf
- 02-Fogg Behavior Model – CXL Institute.mp4
- 02-fogg behavior model – cxl institute.pdf
- 03-Is There a Buy Button Inside the Brain- Patrick Renvoise at TEDxBend.mp4
- 03-lessons from neuromarketing – cxl institute.pdf
- 04-Prospect Theory (explained in a minute) – Behavioural Finance.mp4
- 04-a big list of persuasion techniques – cxl institute.pdf
- 04-videoplayback.mp4
- 05-cognitive biases – we're all affected by them – cxl institute.pdf
- 06-7-Levels-of-Conversion-Framework-english.pdf
- 06-The Importance of Emotions and Persuasion (w_ case studies) – CXL Institute.mp4
- 06-Webinar-ROI-of-Emotions-ConversionXL.pdf
- 07-emotional and rational decision making – cxl institute.pdf
- 08-how people view websites – cxl institute.pdf
- 09-e-commerce product page study_ value perceptions and image size – cxl institute.pdf
- 10-cognitive fluency – cxl institute.pdf
- 02-Attention Basics
- 01-attention basics – cxl institute.pdf
- 02-Oxytocin and First Impressions – CXL Institute.mp4
- 02-oxytocin and first impressions – cxl institute.pdf
- 03-first impressions – cxl institute.pdf
- 04-internal vs external factors – cxl institute.pdf
- 05-attention span_ multi-tasking_ and happiness – cxl institute.pdf
- 06-cognitive load – cxl institute.pdf
- 07-how distracting are banner advertisements on home pages_ a case study – cxl institute.pdf
- 08-visual cue case study_ lead generation form on a landing page – cxl institute.pdf
- 09-Eye Gaze Patterns – CXL Institute.mp4
- 09-eye gaze patterns – cxl institute.pdf
- 10-Understanding Online Reading Patterns – CXL Institute.mp4
- 10-understanding online reading patterns – cxl institute.pdf
- 11-case study_ online reading patterns – cxl institute.pdf
- 12-user reading patterns of the new york times – 2004 vs. 2016 – cxl institute.pdf
- 03-Decision Making and Emotions
- 01-Decision Making and Emotions – CXL Institute.MP3
- 01-Master the Moment of Decision Using Applied Neuroscience.MP3
- 01-Persuasive Journey Mapping.MP3
- 01-Research on Regret and Decisions.mp4
- 01-decision making and emotions – cxl institute.pdf
- 02-4 factors that influence decision making – cxl institute.pdf
- 03-Decisions and the Brain – CXL Institute.mp4
- 03-decisions and the brain – cxl institute.pdf
- 04-Research on Emotional Decision Making – CXL Institute.mp4
- 04-research on emotional decision making – cxl institute.pdf
- 05-Research on Regret and Decisions – CXL Institute.mp4
- 05-research on regret and decisions – cxl institute.pdf
- 06-Persuasive Journey Mapping – CXL Institute.mp4
- 06-persuasive journey mapping – cxl institute.pdf
- 07-Master the Moment of Decision Using Applied Neuroscience Methods.mp4
- 07-master the moment of decision using applied neuroscience methods for measuring attention_ emotion _ memory – karsten lund – cxl institute.pdf
- 04-Learning and Memory
- 01-learning and memory – cxl institute.pdf
- 02-psychology of learning – cxl institute.pdf
- 02-videoplayback.mp4
- 03-psychology of memory – cxl institute.pdf
- 04-Memory – Encoding – CXL Institute.mp4
- 04-memory – encoding – cxl institute.pdf
02-Track 2- neuromarketing & persuasion models · 234 files
- 01-Intro to neuromarketing
- 01-About Your Instructor – Roger Dooley – CXL Institute.mp4
- 01-about your instructor – roger dooley – cxl institute.pdf
- 01-intro to neuromarketing – cxl institute.pdf
- 01-videoplayback.mp4
- 02-It's Time for a Marketing Revolution – CXL Institute.mp4
- 02-it's time for a marketing revolution – cxl institute.pdf
- 02-videoplayback.mp4
- 03-Schools of Thought – CXL Institute.mp4
- 03-schools of thought – cxl institute.pdf
- 04-EEG, Biometrics, Eyetracking, Facial Coding – CXL Institute.mp4
- 04-eeg_ biometrics_ eyetracking_ facial coding – cxl institute.pdf
- 05-How Do I Know this Isn't Bullshit- – CXL Institute.mp4
- 05-how do i know this isn't bullshit_ – cxl institute.pdf
- 06-Event Video- Five Neuromarketing Hacks to Dominate Your Market – CXL Institute.mp4
- 06-event video_ five neuromarketing hacks to dominate your market – cxl institute.pdf
- 07-The Persuasion Slide- Overview – CXL Institute.mp4
- 07-the persuasion slide_ overview – cxl institute.pdf
- 08-Gravity – CXL Institute.mp4
- 08-gravity – cxl institute.pdf
- 09-Nudge – CXL Institute.mp4
- 09-nudge – cxl institute.pdf
- 10-Angle – CXL Institute.mp4
- 10-angle – cxl institute.pdf
- 11-Friction – CXL Institute.mp4
- 11-friction – cxl institute.pdf
- 12-Friction Part 2 – CXL Institute.mp4
- 12-friction part 2 – cxl institute.pdf
- 13-Friction Part 3 – CXL Institute.mp4
- 13-friction part 3 – cxl institute.pdf
- 02-Applied neuromarketing
- 01-Brain fundamentals – CXL Institute.mp4
- 01-applied neuromarketing – cxl institute.pdf
- 01-brain fundamentals – cxl institute.pdf
- 02-Control the attention – CXL Institute.mp4
- 02-control the attention – cxl institute.pdf
- 03-Emotional resonance – CXL Institute.mp4
- 03-emotional targeting for mobile – cxl institute.pdf
- 04-You have only 50 ms – CXL Institute.mp4
- 04-you have only 50 ms – cxl institute.pdf
- 05-Implement core principles in your process – CXL Institute.mp4
- 05-implement core principles in your process – cxl institute.pdf
- 03-Nonconscious Motivation
- 01-Dual Process Theory – CXL Institute.mp4
- 01-The Elephant, The Rider and the Path – A Tale of Behavior Change.mp4
- 01-dual process theory – cxl institute.pdf
- 01-nonconscious motivation – cxl institute.pdf
- 02-Liking – CXL Institute.mp4
- 02-liking – cxl institute.pdf
- 03-Social Proof – CXL Institute.mp4
- 03-social proof – cxl institute.pdf
- 04-social proof case study_ which kind increases perception and recall – cxl institute.pdf
- 05-Event Video- Social Proof Power Plays – CXL Institute.mp4
- 05-event video_ social proof power plays – cxl institute.pdf
- 06-Authority – CXL Institute.mp4
- 06-authority – cxl institute.pdf
- 07-authority case study_ credibility effects of a 'human authority image' (e.g._ picture of the founder) on an agency website – cxl institute.pdf
- 08-Reciprocity – CXL Institute.mp4
- 08-reciprocity – cxl institute.pdf
- 09-Commitment and Consistency – CXL Institute.mp4
- 09-commitment and consistency – cxl institute.pdf
- 10-Scarcity – CXL Institute.mp4
- 10-scarcity – cxl institute.pdf
- 11-Unity – The New 7th Principle – CXL Institute.mp4
- 11-unity – the new 7th principle – cxl institute.pdf
- 12-Lessons from -Pre-suasion- – CXL Institute.mp4
- 12-lessons from _pre-suasion_ – cxl institute.pdf
- 13-Motivational Chemistry and Susceptibility to Digital Persuasion – CXL Institute.mp4
- 13-motivational chemistry and susceptibility to digital persuasion – cxl institute.pdf
- 04-Cognitive Biases
- 01-Availability Heuristic – CXL Institute.mp4
- 01-availability heuristic – cxl institute.pdf
- 01-cognitive biases – cxl institute.pdf
- 02-Important Psychological Tool – CXL Institute.mp4
- 02-important psychological tool – cxl institute.pdf
- 03-Courtesy Bias – CXL Institute.mp4
- 03-courtesy bias – cxl institute.pdf
- 04-Loss Aversion – CXL Institute.mp4
- 04-loss aversion – cxl institute.pdf
- 05-Ben Franklin Effect – CXL Institute.mp4
- 05-ben franklin effect – cxl institute.pdf
- 06-Framing Effect – CXL Institute.mp4
- 06-framing effect – cxl institute.pdf
- 07-Authority Bias – CXL Institute.mp4
- 07-authority bias – cxl institute.pdf
- 08-Fluency Bias – CXL Institute.mp4
- 08-fluency bias – cxl institute.pdf
- 09-Bizarreness Effect – CXL Institute.mp4
- 09-bizarreness effect – cxl institute.pdf
- 10-Narrative Fallacy – CXL Institute.mp4
- 10-narrative fallacy – cxl institute.pdf
- 11-Confirmation Bias – CXL Institute.mp4
- 11-confirmation bias – cxl institute.pdf
- 12-The Barnum_Forer Effect – CXL Institute.mp4
- 12-the barnum_forer effect – cxl institute.pdf
- 13-Design Tweaks & Brainy Hacks – CXL Institute.mp4
- 13-design tweaks _ brainy hacks – cxl institute.pdf
- 14-Four Words that Double Persuasion – CXL Institute.mp4
- 14-four words that double persuasion – cxl institute.pdf
- 15-Priming – CXL Institute.mp4
- 15-priming – cxl institute.pdf
- 16-Ambiguity Aversion Bias – CXL Institute.MP4
- 16-ambiguity aversion bias – cxl institute.pdf
- 17-Chart and Science Bias – CXL Institute.MP4
- 17-chart and science bias – cxl institute.pdf
- 18-Image Bias – CXL Institute.MP4
- 18-image bias – cxl institute.pdf
- 19-Picture Superiority Effect – CXL Institute.MP4
- 19-picture superiority effect – cxl institute.pdf
- 20-Von Restorff Effect – CXL Institute.MP4
- 20-von restorff effect – cxl institute.pdf
- 21-Bandwagon and Cheerleader Effect – CXL Institute.MP4
- 21-Distinction Bias – CXL Institute.MP4
- 21-distinction bias – cxl institute.pdf
- 22-Bandwagon and Cheerleader Effect – CXL Institute.MP4
- 22-bandwagon and cheerleader effect – cxl institute.pdf
- 23-Endowment Effect – CXL Institute.MP4
- 23-endowment effect – cxl institute.pdf
- 24-IKEA Effect – CXL Institute.MP4
- 24-ikea effect – cxl institute.pdf
- 25-Illusory Superiority – CXL Institute.MP4
- 25-illusory superiority – cxl institute.pdf
- 26-pricing page study (part 1) effects of plan price order – cxl institute.pdf
- 27-testing the presenter's paradox – do people really average (not sum) object values_ – cxl institute.pdf
- 28-the presenter's paradox revisited_ no effects of visuals on perceived value – cxl institute.pdf
- 29-price perceptions of products with utility vs. hedonism descriptions – cxl institute.pdf
- 30-Precision Bias – CXL Institute.MP4
- 30-precision bias – cxl institute.pdf
- 31-Anchoring – CXL Institute.MP4
- 31-anchoring – cxl institute.pdf
- 32-Price Illusion – CXL Institute.MP4
- 32-price illusion – cxl institute.pdf
- 33-Mere Exposure Effect – CXL Institute.MP4
- 33-mere exposure effect – cxl institute.pdf
- 34-Decoy Effect – CXL Institute.MP4
- 34-decoy effect – cxl institute.pdf
- 35-Extrinsic Incentives Bias.mp4
- 35-extrinsic incentives bias – cxl institute.pdf
- 36-Paradox of Choice – CXL Institute.MP4
- 36-paradox of choice – cxl institute.pdf
- 05-Building Trust
- 01-Pyramid of Trust – CXL Institute.mp4
- 01-building trust – cxl institute.pdf
- 01-pyramid of trust – cxl institute.pdf
- 02-BJ Fogg's Credibility Factors – CXL Institute.MP4
- 02-bj fogg's credibility factors – cxl institute.pdf
- 03-Reviews – CXL Institute.MP4
- 03-Reviews.mp4
- 03-reviews – cxl institute.pdf
- 04-Domain Trust – CXL Institute.MP4
- 04-Domain Trust.mp4
- 04-domain trust – cxl institute.pdf
- 05-Videos, Photos, Animations, Phrases – CXL Institute.MP4
- 05-videos_ photos_ animations_ phrases – cxl institute.pdf
- 06-Ultimatum Game – CXL Institute.MP4
- 06-Ultimatum Game.mp4
- 06-ultimatum game – cxl institute.pdf
- 07-Improving Your Photographs – CXL Institute.mp4
- 07-improving your photographs – cxl institute.pdf
- 08-Trust Symbols – CXL Institute.MP4
- 08-trust symbols – cxl institute.pdf
- 09-research_ trust seals (part one) – security vs. familiarity – cxl institute.pdf
- 10-trust seals (part two) – online security perceptions _ trust seals – cxl institute.pdf
- 11-security on checkout (part 1) – visual perception and recall of trust seals – cxl institute.pdf
- 06-Building Habits and Loyalty
- 01-Goal Gradient & Endowed Progress Effect – CXL Institute.mp4
- 01-Goal-Gradient_Illusionary_Goal_Progress.pdf
- 01-building habits and loyalty – cxl institute.pdf
- 01-goal gradient _ endowed progress effect – cxl institute.pdf
- 02-Three Ways to Ramp Up Motivation in Rewards Programs – CXL Institute.MP4
- 02-three ways to ramp up motivation in rewards programs – cxl institute.pdf
- 03-Counterfactual Reflection & Slip-ups – CXL Institute.MP4
- 03-counterfactual reflection _ slip-ups – cxl institute.pdf
- 04-Nir Eyal's Hooked Model- A Quick Overview – CXL Institute.MP4
- 04-nir eyal's hooked model_ a quick overview – cxl institute.pdf
- 05-Closing Sales & Closing Thoughts – CXL Institute.MP4
- 05-Closing Sales & Closing Thoughts.mp4
- 05-closing sales _ closing thoughts – cxl institute.pdf
- 06-Hooked Lecture – How to Build Habit-Forming Products – CXL Institute.MP4
- 06-Hooked Lecture – How to Build Habit-Forming Products.mp4
- 06-hooked lecture – how to build habit-forming products – cxl institute.pdf
- 07-Influence and interactive design
- 01-Desired outcomes- overview – CXL Institute.MP4
- 01-desired outcomes_ overview – cxl institute.pdf
- 01-influence and interactive design – cxl institute.pdf
- 02-Design principles- overview – CXL Institute.MP4
- 02-design principles_ overview – cxl institute.pdf
- 03-Directing attention – CXL Institute.MP4
- 03-directing attention – cxl institute.pdf
- 04-Educating customers – CXL Institute.MP4
- 04-educating customers – cxl institute.pdf
- 05-Evoking emotion – CXL Institute.MP4
- 05-Evoking emotion.mp4
- 05-evoking emotion – cxl institute.pdf
- 06-Decision making – CXL Institute.mp4
- 06-decision making – cxl institute.pdf
- 07-Trust & credibility – CXL Institute.mp4
- 07-trust _ credibility – cxl institute.pdf
- 08-Creating a path – CXL Institute.mp4
- 08-Creating a path.mp4
- 08-creating a path – cxl institute.pdf
- 09-Re-engaging customers – CXL Institute.mp4
- 09-re-engaging customers – cxl institute.pdf
- 10-Flash-Test-II.pdf
- 08-Psychology and neuroscience for CRO
- 01-CXL-Class-1-Slides.pdf
- 01-Introduction – CXL Institute.MP4
- 01-Introduction.mp4
- 01-introduction – cxl institute.pdf
- 01-psychology and neuroscience for cro – cxl institute.pdf
- 02-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS2-CHAT-1.pdf
- 02-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS2-SLIDES.pdf
- 02-Psychological design toolkit – CXL Institute.mp4
- 02-psychological design toolkit – cxl institute.pdf
- 03-Human-computer relationships and trust.mp4
- 03-Human_computer relationships and trust – CXL Institute.MP4
- 03-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS3-CHAT.pdf
- 03-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS3-SLIDES.pdf
- 03-human_computer relationships and trust – cxl institute.pdf
- 04-Cognitive psychology – CXL Institute.MP4
- 04-Cognitive psychology.mp4
- 04-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS4-CHAT.pdf
- 04-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS4-SLIDES.pdf
- 04-cognitive psychology – cxl institute.pdf
- 05-Emotional design psychology – CXL Institute.mp4
- 05-PSYCHOLOGY-NEUROSCIENCE-CLASS5-CHAT-SLIDES.pdf
- 05-PSYCHOLOGY-NEUROSCIENCE-CLASS5-CHAT.pdf
- 05-emotional design psychology – cxl institute.pdf
- 06-PSYCHOLOGY-NEUROSCIENCE-CLASS6-SLIDES.pdf
- 06-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS6-CHAT.pdf
- 06-Processes and tools for psychology-inspired design – CXL Institute.MP4
- 06-Processes and tools for psychology-inspired design.mp4
- 06-processes and tools for psychology-inspired design – cxl institute.pdf
- 07-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS7-CHAT.pdf
- 07-PSYCHOLOGY-NEUROSCIENCE-CRO-CLASS7-SLIDES.pdf
- 07-Psychological design audit – CXL Institute.MP4
- 07-Psychological design audit.mp4
- 07-psychological design audit – cxl institute.pdf
- 08-Design clinic and practical hacks – CXL Institute.mp4
- 08-PSYCHOLOGY-NEUROSCIENCE-CR0-CLASS8-CHAT.pdf
- 08-PSYCHOLOGY-NEUROSCIENCE-CR0-CLASS8-SLIDES.pdf
- 08-design clinic and practical hacks – cxl institute.pdf
03-Track 3- applied behavioral psychology · 169 files
- 01-Psychology of products
- 01-Psychology of Products – CXL Institute.mp4
- 01-psychology of products – cxl institute.pdf
- 02-Beyond the Reward- Create investment – CXL Institute.mp4
- 02-Beyond the Reward- Create investment – CXL Institute2.mp4
- 02-get users engaged_ cues and triggers – cxl institute.pdf
- 03-Complete the Action – CXL Institute.mp4
- 03-Complete the Action – CXL Institute2.mp4
- 03-complete the action – cxl institute.pdf
- 04-Keep them Coming Back – CXL Institute.mp4
- 04-keep them coming back – cxl institute.pdf
- 05-Beyond the Reward- Create investment – CXL Institute.mp4
- 05-beyond the reward_ create investment – cxl institute.pdf
- 02-Psychology of Websites
- 01-Dual Process Theory & Value Propositions – CXL Institute1.mp4
- 01-MarketingExperiments-Value-Prop-Worksheet.pdf
- 01-Psychology of Websites – CXL Institute.mp4
- 01-psychology of websites – cxl institute.pdf
- 02-value proposition study_ effects of layout on perception _ message recall – cxl institute.pdf
- 03-Dual Process Theory & Value Propositions – CXL Institute2.mp4
- 03-dual process theory _ value propositions – cxl institute.pdf
- 04-Value Propositions – CXL Institute.mp4
- 04-value propositions – cxl institute.pdf
- 05-Momoko Price on Value Propositions – CXL Institute01-.mp4
- 05-Momoko Price on Value Propositions – CXL Institute2.mp4
- 05-momoko price on value propositions – cxl institute.pdf
- 06-Define Key Action – CXL Institute.mp4
- 06-Define Key Action – CXL Institute2.mp4
- 06-case study – urgency on an ecommerce product page – bob_lush.com – cxl institute.pdf
- 07-define key action – cxl institute.pdf
- 08-How to Create Landing Pages That Address the Emotional Needs of Customers – CXL Institute.mp4
- 08-how to create landing pages that address the emotional needs of customers – cxl institute.pdf
- 09-Using Urgency to Boost E-commerce Conversions – CXL Institute.mp4
- 09-using urgency to boost e-commerce conversions – cxl institute.pdf
- 03-Psychology of Communication
- 01-Psychology of Communication – CXL Institute.mp4
- 01-psychology of communication – cxl institute.pdf
- 02-Get the Timing Right – CXL Institute1.mp4
- 02-Get the Timing Right – CXL Institute2.mp4
- 02-get the timing right – cxl institute.pdf
- 03-Capturing Attention – CXL Institute.mp4
- 03-capturing attention – cxl institute.pdf
- 04-Create Action – CXL Institute.mp4
- 04-create action – cxl institute.pdf
- 05-From WTF to Hell Yes- How to Come Up with Copy that Persuades – CXL Institute.mp4
- 05-from wtf to hell yes_ how to come up with copy that persuades – cxl institute.pdf
- 04-Psychology of Pricing
- 01-Psychology of Pricing – CXL Institute.mp4
- 01-psychology of pricing – cxl institute.pdf
- 02-The Context of Your Pricing1.mp4
- 02-The Context of Your Pricing2.mp4
- 02-the context of your pricing – cxl institute.pdf
- 03-Perceived Benefits – CXL Institute.mp4
- 03-perceived benefits – cxl institute.pdf
- 04-Change Your Price's Perception – CXL Institute.mp4
- 04-Change Your Price's Perception – CXL Institute2.mp4
- 04-Change Your Price's Perception – CXL Institute3.mp4
- 04-change your price's perception – cxl institute.pdf
- 05-Optimize the Payment Process – CXL Institute.mp4
- 05-optimize the payment process – cxl institute.pdf
- 05-Social Proof
- 01-Social Proof – CXL Institute.mp4
- 01-What is Social Proof- – CXL Institute.mp3
- 01-social proof – cxl institute.pdf
- 01-what is social proof_ – cxl institute.pdf
- 02-Writing Case Studies & Testimonials – CXL Institute.mp3
- 02-writing case studies _ testimonials – cxl institute.pdf
- 03-Conducting Customer Interviews – CXL Institute.mp3
- 03-Conducting Customer Interviews – CXL Institute.mp4
- 03-conducting customer interviews – cxl institute.pdf
- 04-Where to Include Social Proof – CXL Institute.mp3
- 04-where to include social proof – cxl institute.pdf
- 05-Negative Social Proof – CXL Institute.mp3
- 05-Negative Social Proof – CXL Institute.mp4
- 05-negative social proof – cxl institute.pdf
- 06-Common Mistakes in Including Social Proof – CXL Institute.mp3
- 06-common mistakes in including social proof – cxl institute.pdf
- 07-How to Keep Social Proof Fresh – CXL Institute.mp3
- 07-How to Keep Social Proof Fresh – CXL Institute.mp4
- 07-how to keep social proof fresh – cxl institute.pdf
- 06-Principles of persuasive design
- 01-Principles of Persuasive Design – CXL Institute.mp3
- 01-principles of persuasive design – cxl institute.pdf
- 07-Developing & testing an emotional content strategy
- 01-Developing & Testing an Emotional Content Strategy – CXL Institute.mp4
- 01-developing _ testing an emotional content strategy – cxl institute.pdf
- 02-What is Emotional Targeting- – CXL Institute.mp3
- 02-what is emotional targeting_ – cxl institute.pdf
- 03-Emotional Targeting for Mobile – CXL Institute.mp3
- 03-emotional targeting for mobile – cxl institute.pdf
- 04-Step 1- Emotional Competitor Analysis – CXL Institute.mp3
- 04-step 1_ emotional competitor analysis – cxl institute.pdf
- 05-Step 2- Emotional SWOT Test – CXL Institute.mp3
- 05-step 2_ emotional swot test – cxl institute.pdf
- 06-Step 3- Emotional Content Strategy.mp4
- 06-step 3_ emotional content strategy – cxl institute.pdf
- 07-Step 4- Testing – CXL Institute.mp3
- 07-Step 4- Testing – CXL Institute.mp4
- 07-step 4_ testing – cxl institute.pdf
- 08-Case Study – CXL Institute.mp3
- 08-case study – cxl institute.pdf
- 09-Case Study #2 – CXL Institute.mp3
- 09-Case Study #2 – CXL Institute.mp4
- 09-case study #2 – cxl institute.pdf
- 08-Heuristic analysis frameworks for conversion optimization audits
- 01-HeuristicAnalysis_Class-1-min.pdf
- 01-Introduction to heuristic evaluation – CXL Institute.mp4
- 01-heuristic analysis frameworks for conversion optimization audits – cxl institute.pdf
- 01-introduction to heuristic evaluation – cxl institute.pdf
- 02-HeuristicAnalysis_Class-2.pdf
- 02-Relevance.mp4
- 02-relevance – cxl institute.pdf
- 03-Heuristic-Analysis_Class3.pdf
- 03-Trust and orientation – CXL Institute.mp4
- 03-trust and orientation – cxl institute.pdf
- 04-Heuristic-Analysis-Class-4.pdf
- 04-Stimulating users to buy.mp4
- 04-stimulating users to buy – cxl institute.pdf
- 05-Heuristic-Analysis-Class-5.pdf
- 05-Security and convenience – CXL Institute.mp4
- 05-security and convenience – cxl institute.pdf
- 06-Confirmation – CXL Institute.mp4
- 06-Heuristic-Analysis_Class-6.pdf
- 06-confirmation – cxl institute.pdf
- 07-Heuristic-Analysis_Class-7.pdf
- 07-Systematic evaluation – CXL Institute.mp4
- 07-systematic evaluation – cxl institute.pdf
- 09-Psychological backfiring
- 01-psychological backfiring – cxl institute.pdf
- 01-psychological backfiring_ what no one tells you about neuromarketing – cxl institute.pdf
- 10-Product messaging & salespage copywriting
- 01-How to -Tear Down- Your Own Page Copy – CXL Institute.mp4
- 01-how to _tear down_ your own page copy – cxl institute.pdf
- 01-salespage copywriting _ product messaging – cxl institute.pdf
- 02-How to Hunt and Gather Messages Online.mp4
- 02-how to hunt and gather messages online – cxl institute.pdf
- 03-How to Pull Powerful Messages out of Your Customers – CXL Institute.mp4
- 03-how to pull powerful messages out of your customers – cxl institute.pdf
- 04-How to Home in on Your Best Value Proposition – CXL Institute.mp4
- 04-how to home in on your best value proposition – cxl institute.pdf
- 05-How to Add Structure & Flow to Your Messages – CXL Institute.mp4
- 05-how to add structure _ flow to your messages – cxl institute.pdf
- 06-Writing the First Draft – CXL Institute.mp4
- 06-writing the first draft – cxl institute.pdf
- 07-How to -Punch Up- Your Copy – CXL Institute.mp4
- 07-how to _punch up_ your copy – cxl institute.pdf
- 08-Formatting Your Copy & Laying Out Your Page – CXL Institute.mp4
- 08-formatting your copy _ laying out your page – cxl institute.pdf
- 09-Dispelling toxic copywriting myths – CXL Institute.mp3
- 09-Dispelling toxic copywriting myths – CXL Institute.mp4
- 09-dispelling toxic copywriting myths – cxl institute.pdf
- 10-How many conversion goals should your page have- – CXL Institute.mp3
- 10-Lesson-2-paradox-of-choice.pdf
- 10-how many conversion goals should your page have_ – cxl institute.pdf
- 11-Applying the conversion formula to copy – CXL Institute.mp3
- 11-Applying the conversion formula to copy – CXL Institute.mp4
- 11-applying the conversion formula to copy – cxl institute.pdf
- 12-What is customer -motivation-, really- – CXL Institute.mp3
- 12-What is customer -motivation-, really- – CXL Institute.mp4
- 12-what is customer _motivation__ really_ – cxl institute.pdf
- 13-What makes for a great value proposition- – CXL Institute.mp3
- 13-What makes for a great value proposition- – CXL Institute.mp4
- 13-what makes for a great value proposition_ – cxl institute(1).pdf
- 14-5-Levels-of-Awareness.pdf
- 14-The customer awareness spectrum – CXL Institute.mp3
- 14-the customer awareness spectrum – cxl institute.pdf
- 15-Embracing a copy-first approach – CXL Institute.mp3
- 15-embracing a copy-first approach – cxl institute.pdf
- 16-The importance of a persuasive_narrative flow – CXL Institute.mp3
- 16-the importance of a persuasive_narrative flow – cxl institute.pdf
- 17–Punch-up- tricks to improve your copy – CXL Institute.mp3
- 17–Punch-up- tricks to improve your copy – CXL Institute.mp4
- 17-_punch-up_ tricks to improve your copy – cxl institute.pdf
- 17-lesson9-word-pictures.pdf
- 18-Anatomy of an irresistible call-to-action – CXL Institute.mp3
- 18-anatomy of an irresistible call-to-action – cxl institute.pdf
- 19-BONUS CLASS- How to Shift Your Team to a Copy-First Design Workflow.mp4
- 19-CXL-Class-9-Slides.pdf
- 19-bonus class_ how to shift your team to a copy-first design workflow – cxl institute.pdf
CXL Conversion XL vs. A/B Testing Tool Tutorials
Knowing how to run a test is not the same as knowing what to test. Here is how a psychology-first library compares with a tool tutorial:
| Factor | This library | Tool-focused tutorial |
|---|---|---|
| Starting point | Customer psychology and persuasion | Software settings |
| Structure | 3 tracks, 26 folders | One tool, a few lessons |
| Material | 186 videos plus PDFs | Short videos |
| Size | About 16 GB | Small |
| Delivery | Fast delivery after payment | Not applicable |
| Price on Courses On Budget | One-time price + coupon available | Often a high full price |
Psychology Tracks
CXL – Conversion XL
A large conversion optimization library built on psychology: three tracks from foundations to neuromarketing to applied persuasion.
- Track 1: Psychology foundations
- Track 2: Neuromarketing and persuasion models
- Track 3: Applied behavioral psychology
Best for: Marketers, optimizers and store owners who want the psychology behind conversion, not only test tactics.
Extra discount available on every course.
A discount coupon is waiting for you
Open the coupons page and apply it at checkout.
Who Should Get CXL – Conversion XL?
- Ecommerce owners who want to understand why visitors do not buy.
- CRO specialists who want a deeper psychology foundation.
- Copywriters who want persuasion principles backed by frameworks.
- Marketers who want a full library instead of a single course.
CXL – Conversion XL: Pros and Cons
✓ Pros
- Psychology-first approach to conversion
- Large library: 459 files and 186 videos
- Three clear tracks with PDFs for many lessons
- Fast delivery and lifetime access
✗ Cons
- Self-study format, no live coaching included
- About 16 GB, so you need free disk space
- Heavy on psychology theory, not a tool tutorial
CXL – Conversion XL: Your Questions Answered
What is CXL Conversion XL?
It is a conversion optimization library covering psychology, neuromarketing, persuasion and applied behavioral psychology, described as a bundle of 49 courses.
What is included in the package?
459 files in about 15.9 GB across 26 folders, including 186 videos and many PDFs.
How is it organized?
Into three tracks: psychology foundations, neuromarketing and persuasion models, and applied behavioral psychology.
Is there a discount?
Yes. A discount coupon is available: open the coupons page and apply it at checkout.
Are there other CXL programs?
Yes, see the Digital Psychology and Persuasion Minidegree and the Ecommerce category.
Courses to Pair With CXL – Conversion XL
Related Course
Conversion XL Digital Psychology And Persuasion Minidegree
A related psychology and persuasion program on Courses On Budget.
Related Course
Conversionxl Google Analytics Master Course
An analytics-focused program to pair with conversion psychology.
Final Verdict — Course Review 2026
If you want conversion work grounded in how people actually decide, this psychology-first library is a deep, affordable resource. It rewards patient study with a framework you can reuse on every page you optimize.
Get it now through Courses On Budget, use the coupon for an extra discount, and start with Track 1 this week.
Track new releases on our Updates page.
Browse the category: Ecommerce Courses Cheap
External resource: Conversion rate optimization (Wikipedia)
Recommended course stack:
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