Danielle Calabrese The CPG School Launch Course: From Idea to Shelf
Danielle Calabrese The CPG School Launch Course is built around the order in which a consumer packaged goods brand actually comes to life: spot the opportunity, create the brand and supply chain, fund the launch, then market and sell. Each module takes the next logical step so you are never guessing what comes after trademarks or pricing.
The package contains 18 video sessions and 49 files in total, including 20 PDFs, 7 spreadsheets, 3 Word documents and a zip of sell sheets. That mix matters: you get sessions to watch and working templates such as a launch model, a retailer price list template, a sales deck template and a launch checklist to fill in.
Topics include channel strategy, brand strategy, competitive analysis, pricing and COGS, trademarking, supply chain, funding options, investor decks, retail pitch, distribution, merchandising, trade spend and sales forecasting.
CPG Brand Launch
Danielle Calabrese – The CPG School Launch Course
A four-module CPG launch program with 18 video sessions and 49 files: opportunity and channel strategy, brand and trademark, supply chain, funding and investor decks, retail pitch, distribution, trade spend and forecasting, plus spreadsheet and deck templates.
- A clear read on the opportunity and channel plan for your product
- A brand strategy and trademark approach before you commit to packaging
- A pricing and COGS view that you can test against competitors
- A funding plan with budgets and an investor deck
- A retail pitch built from the sales deck and price list templates
- A sales forecast, distribution and trade spend plan
Danielle Calabrese The CPG School Launch Course at a Glance
| At a glance | Details |
|---|---|
| Author | Danielle Calabrese |
| Format | Self-paced online course |
| Video lessons | 18 |
| Files | 49 |
| Total size | 2.67 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, no subscription |
| Payment | Crypto payment |
| Price | €39.99 |
Is This CPG Launch Course the Right Fit?
Find the stage you are at and the module that answers it.
| Where you are now | Where the course steps in |
|---|---|
| You have a product idea but no validation | Module 1 covers identifying the opportunity, channel strategy and competitive analysis. |
| You are unsure about pricing and margins | Session 5 digs into competitive analysis, pricing and COGS with a launch model spreadsheet. |
| You need a brand and legal footing | Module 2 includes trademarking, brand development and building your supply chain. |
| You need money to produce a first run | Module 3 is about funding options, investor decks, budgets and sales forecasting. |
| You want to pitch retailers | Module 4 covers the retail pitch, distribution, merchandising and trade spend. |
Danielle Calabrese The CPG School Launch Course Content
The full file structure of the course is below, module by module.
Course content index
- 📄 01- Session 1 Welcome – Quick tour of the program resources documents.mp4 (32.33 MB)
- 📄 01-LAUNCH LAB RESOURCES.xlsx (109.13 KB)
- 📄 01-LAUNCH LAB _ MODEL.xlsx (28.01 MB)
- 📄 01-Launch Checklist.docx (9.28 KB)
- 📄 01-Members Office Hours .xlsx (95.95 KB)
- 📄 01-Module 2 Launch Course.pdf (51.44 MB)
- 📄 01-Module 3 Launch Course.pdf (33.41 MB)
- 📄 01-Module 4 Launch Course 1.pdf (90.80 MB)
- 📄 01-Retailer PL Template.xlsx (31.32 KB)
- 📄 01-SELL SHEETS-20260317T085549Z-1-001.zip (7.56 MB)
- 📄 01-Sales Deck Template.pdf (27.60 MB)
- 📄 02- Session 2 Identify the Opportunity.mp4 (131.20 MB)
- 📄 02- Session 2 Identify the Opportunity.pdf (51.41 KB)
- 📄 02-LAUNCH LAB _ MODEL.xlsx (28.01 MB)
- 📄 03-LAUNCH LAB _ MODEL.xlsx (28.01 MB)
- 📄 03-Session 3 Channel Strategy – Building Your Plan .mp4 (80.92 MB)
- 📄 03-Session 3 Channel Strategy Building Your Plan.docx (7.38 KB)
- 📄 04-Session 4 Building Your Brand Strategy with Kelly Bennett.mp4 (180.31 MB)
- 📄 04-Session 4 Building Your Brand Strategy with Kelly Bennett.pdf (45.00 KB)
- 📄 05-LAUNCH LAB _ MODEL.xlsx (28.01 MB)
- 📄 05-Session 5 Competitive Analysis Pricing COGS Deep Dive .mp4 (211.27 MB)
- 📄 05-Session 5 Competitive Analysis Pricing COGS Deep Dive.pdf (47.26 KB)
- 📄 01- Trademarking 101 with Nicole Swartz Trademark Attorney of Bread Butter Law .mp4 (399.49 MB)
- 📄 01- Trademarking 101 with Nicole Swartz Trademark Attorney of Bread Butter Law.pdf (49.54 KB)
- 📄 02- Building Your Supply Chain Everything That Goes With It .mp4 (73.86 MB)
- 📄 02- Building Your Supply Chain Everything That Goes With It.pdf (38.48 KB)
- 📄 03- GTM Strategy – Begin to Build the Framework .mp4 (67.57 MB)
- 📄 03- GTM Strategy – Begin to Build the Framework.pdf (37.03 KB)
- 📄 03-Go-To Market Strategy Template.docx (11.17 KB)
- 📄 04- Building A Brand Thant Stands Out with Jane Miller .mp4 (111.99 MB)
- 📄 04- Building A Brand Thant Stands Out with Jane Miller.pdf (40.93 KB)
- 📄 01-Building with The End in Mind.mp4 (211.00 MB)
- 📄 01-Building with The End in Mind.pdf (37.31 KB)
- 📄 02- Funding Options Investor Decks .mp4 (111.95 MB)
- 📄 02- Funding Options Investor Decks.pdf (29.12 KB)
- 📄 03- Budgets Sales Forecasting .mp4 (245.12 MB)
- 📄 03- Budgets Sales Forecasting.pdf (27.95 KB)
- 📄 01- Pitch Perfect – How to Sell In – Best Practices .mp4 (56.18 MB)
- 📄 01- Pitch Perfect – How to Sell In – Best Practices.pdf (33.55 KB)
- 📄 02- Modern Marketing .mp4 (146.56 MB)
- 📄 02- Modern Marketing.pdf (32.62 KB)
- 📄 03-Distribution 101.mp4 (107.04 MB)
- 📄 03-Distribution 101.pdf (31.42 KB)
- 📄 04-Merchandising Tradespend .mp4 (155.92 MB)
- 📄 04-Merchandising Tradespend.pdf (32.86 KB)
- 📄 05- How to Approach Sales Forecasting Retailer Profitability Analysis .mp4 (47.29 MB)
- 📄 05- How to Approach Sales Forecasting Retailer Profitability Analysis.pdf (33.46 KB)
- 📄 06- Launch Your Brand with a BANG – Checklist Review .mp4 (39.49 MB)
- 📄 06- Launch Your Brand with a BANG – Checklist Review.pdf (29.01 KB)
- Follows the real order of a CPG launch
- 18 video sessions with PDFs, spreadsheets and templates
- Covers funding and retail, not only branding
- Fast delivery, lifetime access and one-time payment
- Self-paced, so progress depends on your own follow-through
- Focused on consumer packaged goods rather than general ecommerce
Danielle Calabrese The CPG School Launch Course FAQ
What is Danielle Calabrese The CPG School Launch Course?
It is a four-module program on launching a consumer packaged goods brand, from finding the opportunity to pitching retailers.
What is included in The CPG School Launch Course?
18 videos and 49 files in total, among them PDFs, spreadsheets, Word documents and a zip of sell sheets.
Is it worth it for a first-time founder?
If you are launching a physical product, the step order and ready templates give you a structure to follow rather than starting blank.
How is the course delivered?
Fast delivery after crypto payment, with lifetime access and no subscription.
Is a coupon available?
Yes, a coupon is available on the Courses On Budget coupons page.
Danielle Calabrese The CPG School Launch Course gives a product founder a full route from idea to retail pitch, with sessions and templates in one package. Pay once, get fast delivery and open Module 1 today.
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