A step-by-step video approach to building and scaling your fashion brand in the easiest, quickest, and most enjoyable way possible.

What You’ll Learn In Fast-Track Fashion Academy Elite

Chapter 1: Branding & Business Strategy

• Lesson 1 – Mission Statement And Brand Books
• Lesson 2 – 5 W s To Building A Brand
• Lesson 3 – Naming Your Brand
• Lesson 4 – Logo And Name Creation
• Lesson 5 – Budget For The Company
• Lesson 6 – Registration And Trademarking Your Business
• Lesson 7 – Do You Need A Business Partner
• Lesson 8 – 10 Things To Review With Your Business Partner
• Lesson 9 – Organizing Your Bank Account
• Lesson 10 – Luxury Or Attainable Goods
• Lesson 11 – Market Research
• Lesson 12 – Timelines And Vision Boards
• Lesson 13 – End Goals And Exit Strategy

Chapter 2: Operations & Customer Service

• Lesson 1 – How To Deal With Fulfilment Warehousing
• Lesson 2 – Team Management
• Lesson 3 – Team Building
• Lesson 4 – Team Dynamics
• Lesson 5 – How To Handle Accountability
• Lesson 6 – Self Operating
• Lesson 7 – Outsourcing using XXXXXX
• Lesson 8 – How to Streamline Your Business
• Lesson 9 – How To Handle Investors
• Lesson 10 – Creating Contracts
• Lesson 11 – Team Management Using XXXXX Communication
• Lesson 12 – Organizing Your Team
• Lesson 13 – Email Ethics and Management
• Lesson 14 – Staying On Task With XXXXXX
• Lesson 15 – Developing Effective Polices
• Lesson 16 – Importance Of Customer Reviews
• Lesson 17 – Training and Managing Customer Service Team
• Lesson 18 – Best Apps for Customer Service

CHAPTER 3: Product Development & Design

• Lesson 1 – How To Send Designs Overseas
• Lesson 2 – How To Draw A Flat Lay Using Illustrator
• Lesson 3 – How To Create A Technical Package Using Illustrator
• Lesson 4 – How To Get Fabrics From Your Factory
• Downloadables: Technical Packages, Flat Lays & More

Chapter 4: Sampling & Production

• Lesson 1 – Sourcing The Right Manufacture
• Lesson 2 – Production Timeline
• Lesson 3 – How to Determine Your Release Calendar
• Lesson 4 – Production Map
• Lesson 5 – Stages of Production and Sampling
• Lesson 6 – How to Get Free Samples Made
• Lesson 7 – Dealing With Quality Control
• Lesson 8 – Do Business Overseas Without Hopping On A Flight
• Lesson 9 – Creating And Sending Revision To The Manufacture
• Lesson 10 – How To Order Sizes
• Lesson 11 – How To Make A Purchase Order
• Lesson 13 – Scaling And Ordering Units
• Lesson 14 – XXXXX App For automatic factory Follow Ups

CHAPTER 5: Creative Direction & Content

• Lesson 1 – How To Plan A Photoshoot, Models, Locations & More.
• Lesson 2 – Photoshoot Checklist
• Lesson 3 – How To Find A Good Budget Photographer & Videographer.
• Lesson 4 – Secrets To Styling A Shoot Properly
• Lesson 5 – How To Use Adobe Suite Lightroom
• Lesson 6 – How To Use Adobe Suite Photoshop

Chapter 6: Retail & Wholesale Strategy

• Lesson 1 – Cold Calling For Trade-shows
• Lesson 2 – Cold Emailing And Brand Bookselling
• Lesson 3 – How To Find And Manage Leads
• Lesson 4 – Sales Wholesale Slang Fashion Terms
• Lesson 5 – Attending Your First Tradeshow
• Lesson 6 – Sales Management Using XXXXX app
• Lesson 7 – Using XXXX app to get retailers.

CHAPTER 7: Socials, Marketing & Sales

• Lesson 1 – Facebook Instagram and Tik Tok Marketing
• Lesson 2 – How to determine a Winning FB/TT/IG Ads.
• Lesson 3 – Instagram Communication Ethics
• Lesson 4 – Organic Instagram Marketing
• Lesson 5 – Referral Marketing
• Lesson 6 – How to Plan An Attractive Instagram Grid
• Lesson 7 – How to Negotiate With Influencers
• Lesson 8 – How To Create Hype And Be Profitable
• Lesson 9 – How To Set Up A Pop Up Shop
• Lesson 10 – How To Throw A Brand Party
• Lesson 11 – How To Get Celebrities and Influential People To Wear Your Brand
• Lesson 12 – Looking For A Celebrity Stylist – Live Step-By-Step Tutorial
• Lesson 13 – Influencer Research – What To Do Before Hiring
• Lesson 14 – How To Attract Magazine Media
• Lesson 15 – How to Research Your Competitors
• Lesson 16 – How To Get A Professional Website For Under $2000
• Lesson 17 – Do’s And Don’t Of A Website
• Lesson 18 – How to Run A Successful Email Marketing Campaign With Klaviyo
• Lesson 19 – WGSN Trend Reporting What Is It How To Use It
• Lesson 20 – Make your E-Comm Site User-Friendly
• Lesson 21 – Push Notification Marketing Push Owl
• Lesson 22 – Shopify Apps To Increase Sales Productivity

Chapter 8: Finance & Loans

• Lesson 1 – Cashflow Management ( Long Lesson )
• Lesson 2 – Loans
• Lesson 3 – Calculating Margins ( Long Lessons )