WHAT YOU’LL LEARN

• Leverage 5 Types of Content & 7 Traffic Strategies to Boost Conversions & Generate Leads

There are 2 chief concerns when it comes to Content Marketing: WHAT are you going to create, and HOW are you gonna get eyeballs on it. In this newly updated Mastery Course, you’ll work through a step-by-step process to create content that is proven to generate leads, convert leads into first-time buyers, and sell more to the customers you already have.

• Model Your Content on 28 World-Class Examples from Titans of Industry

Discover how companies like Ben & Jerry’s, Nordstrom, Ramsey Solutions, Casper Sleep, and Lowe’s generate BILLIONS of impressions per day using easy to replicate, proven content strategies.

• 5 Content “Wrappers” to Curate Your Editorial Calendar

Knowing WHEN to publish content is just as important as the content itself. Content Marketing expert Russ Henneberry’s “content wrappers” will not only help you determine what type of content to publish, but when to publish to generate the best possible engagement.

DEPLOY A REPEATABLE SYSTEM FOR BUILDING CONTENT & DRIVING TRAFFIC AT EVERY STAGE OF THE CUSTOMER JOURNEY

• Learn how to create your ideal Customer Avatar so you can architect a content strategy that easily attracts leads and buyers
• The “GC = A” Content Marketing Formula that seamlessly connects the dots between content and sales
• Identify the 4 core problems that plague virtually every business and how your content can remedy each one
• Discover the 5 types of content you need in the “Awareness” stage to generate targeted leads and prospects
• Master 4 content types that not only consistently drive leads, but convert those leads into serial, high-ticket buyers
• Choose from 11 goals and 13 different types of content to create a content strategy that is laser-focused on moving the needle for your organization (building this content plan is a snap using our Content Marketing Plan worksheets)
• Leverage 6 types of content that reduce churn, increase referrals and generate positive reviews (#4 will shock you)
• Use easy to deploy content strategies that help you sell more… and more often

Digitalmarketer – Become A Certified Content Marketing Specialist Index:

    📂 1 Getting Started

📄 1-1 Meet Your Instructor.mp4

📄 1-2 What To Expect.mp4

📄 1-3 The What and Why.mp4

📄 1-4 Content Marketing Formula.mp4

📄 1-5 Create a Customer Avatar.mp4

📄 1-6 Customer Value Journey.mp4

📄 1-7 Most Dangerous Myth.mp4

📄 1-8 The Content Baton.mp4

📄 Content-Marketing-CVJ-Content-Traffic-Canvas.pdf

📄 Content-Marketing-Module-1-Notes.pdf

📄 Customer-Avatar-Worksheet.pdf

📄 ValueJourneyWorksheet.pdf

📂 2 Content That Drives Awareness

📄 2-1 Creates Awareness and Engagement.mp4

📄 2-10 How Should I Get Traffic To My Post.mp4

📄 2-11 Engineering Engagement.mp4

📄 2-12 From Awareness to Subscription.mp4

📄 2-2 Goals at the Awareness & Engagement Stages.mp4

📄 2-3 Five Staple Content Wrappers.mp4

📄 2-4 Content Type Blog Article.mp4

📄 2-5 Blog Post Audit.mp4

📄 2-6 Content Type Podcast.mp4

📄 2-7 Content Type Video.mp4

📄 2-8 Content Type Social Update.mp4

📄 2-9 What Should My Post Be About.mp4

📄 BlogPostAudit_Sheet.pdf

📄 Content-Marketing-CVJ-Goals-Canvas.pdf

📄 Content-Marketing-Module-2-Notes.pdf

📂 3 Content That Generates Leads

📄 3-1 Content That Generates Leads.mp4

📄 3-10 Online Events.mp4

📄 3-11 From Subscriber to First-Time Buyer.mp4

📄 3-2 Goals at the Subscribe Stage.mp4

📄 3-3 Content Type Lead Magnet.mp4

📄 3-4 Seven Types of Lead Magnets.mp4

📄 3-5 The Squeeze Page.mp4

📄 3-6 Five Ways to Funnel Traffic to Your Squeeze Page.mp4

📄 3-7 Lead Magnet Audit.mp4

📄 3-8 Content Type Event.mp4

📄 3-9 In-Person Events.mp4

📄 Content-Marketing-Module-3-Notes.pdf

📄 LeadMagnetAudit.pdf

📂 4 Content That Sells

📄 4-1 Content That Sells.mp4

📄 4-10 Indoctrination & Onboarding.mp4

📄 4-2 Goals at the Convert Stage.mp4

📄 4-3 Goals at the Ascend Stage.mp4

📄 4-4 Anticipating and Satisfying Intent.mp4

📄 4-5 Content Type Customer Story.mp4

📄 4-6 Content Type Product Demo.mp4

📄 4-7 Content Type Product Comparison.mp4

📄 4-8 Content Type Event.mp4

📄 4-9 Gray Area Between Copywriting and Content.mp4

📄 Content-Marketing-Module-4-Notes.pdf

📂 5 Content That Increases Retention

📄 5-1 Content That Increases Retention.mp4

📄 5-2 Leveraging Awareness Content.mp4

📄 5-3 Content Type Welcome Email.mp4

📄 5-4 Content Type About Page.mp4

📄 5-5 Content Type Packaging & Package Inserts.mp4

📄 5-6 Content Type Support Documentation.mp4

📄 5-7 Content Type Events.mp4

📄 5-8 Digging a Competitive Moat.mp4

📄 Content-Marketing-Module-5-Notes.pdf

 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!