Define Digital Academy – Mastering Google Ads — Course Review 2026Define Digital Academy Mastering Google Ads is a step-by-step Google Ads program that takes you from account basics to Smart Bidding and scaling across six campaign types. Get the full course through Courses On Budget
Define Digital Academy Mastering Google Ads: Stop Guessing With Your Ad Budget
Define Digital Academy Mastering Google Ads is built for people who are tired of burning budget on campaigns they do not fully understand. The program walks through how Google Ads actually works, then layers in keyword research, ad extensions, landing pages and conversion tracking before you spend a cent on scaling.
The curriculum runs through ten core modules plus a bonus scaling module, and covers Search, Shopping, Performance Max, Display, Video and Demand Gen. Budget guidance spans small monthly spends up to very large ones, so the lessons stay useful as your account grows.
Two bonus playbooks, one for eCommerce brands and one for lead generation, turn the theory into a working plan for the type of business you run. Start with module one today and you can have a tracked, structured campaign plan in front of you quickly.
Google Ads Mastery
Define Digital Academy – Mastering Google Ads
A structured Google Ads training that covers six campaign types, keyword research, conversion tracking, Smart Bidding and scaling, with separate playbooks for eCommerce and lead generation businesses.
What you will be able to do
- Choose the right campaign type for your goal and budget
- Run keyword research with the supplied template sheets
- Write responsive ads and use ad extensions properly
- Set up Google Ads and GA4 conversion tracking correctly
- Review and optimise running campaigns with a checklist
- Use Smart Bidding and automation with more control
- Plan scaling with eCommerce or lead generation playbooks
Best for: Business owners, marketers and freelancers who want a complete, practical Google Ads system.
Define Digital Academy Mastering Google Ads in Numbers
| At a glance | What you get |
|---|---|
| Author | Define Digital Academy |
| Format | Self-paced online course |
| Video lessons | 50 |
| Files | 80 |
| Total size | 1.88 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, no subscription |
| Payment | Crypto payment |
| Price | €39.99 |
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Who Should Take Define Digital Academy Mastering Google Ads?
Find the line that sounds like you.
| If this sounds like you | Here is what you get |
|---|---|
| Your ads get clicks but few sales | Conversion tracking and landing page modules show you what to measure and fix. |
| You do not know which campaign type to run | A full overview of Search, Shopping, Performance Max, Display, Video and Demand Gen. |
| You sell products online | A dedicated Google Ads playbook for eCommerce brands. |
| You sell services and need leads | A separate playbook for lead generation businesses. |
| You rely on automation but fear losing control | A Smart Bidding module and an optimisation checklist. |
Inside Define Digital Academy Mastering Google Ads: Module by Module
The course follows a logical order, from fundamentals through campaign setup to optimisation and scaling. Highlights are below, followed by the complete file list.
Module 1-2: Foundations
How Google Ads works and how the different campaign types differ.
Module 3-4: Keywords and Ads
Keyword research done right, plus ad extensions and responsive ad copy.
Module 5-6: Landing Pages and Tracking
High converting landing pages and conversion tracking set-up.
Module 7-9: Setup and Optimisation
Setting up campaigns, reviewing performance and an optimisation checklist.
Module 10-11: Smart Bidding and Scaling
Mastering Smart Bidding and scaling with Google Ads.
Bonus Playbooks
Complete Google Ads playbooks for eCommerce brands and lead generation.
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Course content index
01-Mastering Google Ads · 72 files
- 📄 00-Welcome and THANK YOU you for joining my Mastering Google Ads.mp4 (18.93 MB)
- 📄 00-Welcome and THANK YOU you for joining my Mastering Google Ads.pdf (63.26 KB)
- 📂 01-Module 1- How Google Ads Works
- 📄 01-MGA_11_What_is_Google_Ads.pdf (10.70 MB)
- 📄 01-Module 1- How Google Ads Works – IM-Courses.mp4 (231.60 MB)
- 📂 02-Module 2- The Different Types Of Google Ads Campaigns
- 📄 01-MGA_21_The_Different_Types_of_Google_Ads_Campaigns.pdf (955.76 KB)
- 📄 01-The Different Types Of Google Ads Campaigns.mp4 (74.14 MB)
- 📂 03-Module 3- Keyword Research Done Right
- 📄 01-Keyword Research Done Right.mp4 (42.41 MB)
- 📄 01-SWG_31_Keyword_Research_Done_Right_copy.pdf (1.87 MB)
- 📄 02-Keyword Research Template.xlsx (12.36 KB)
- 📄 02-Tutorial Keyword Research Sheet Access.mp4 (15.34 MB)
- 📂 04-Module 4- Lets Get Creative With Ads Extensions
- 📄 01-Lets Get Creative With Ads Extensions.mp4 (116.67 MB)
- 📄 01-SWG_41_It_s_time_to_get_creative_with_Ads_Extensions.pdf (7.47 MB)
- 📄 02-Responsive Ad Copy Template.xlsx (16.32 KB)
- 📂 05-Module 5- High Converting Landing Pages
- 📄 01-High Converting Landing Pages.mp4 (22.39 MB)
- 📄 01-SWG_51_Landing_Pages_that_Convert.pdf (30.82 MB)
- 📂 06-Module 6- Conversion Tracking Screenshare
- 📄 01-Conversion Tracking Screenshare Download Set-up Guide.mp4 (68.13 MB)
- 📄 01-Updated_24_Google_Ads_GA4_Conversion_Set-up_Guide_1_.pdf (5.29 MB)
- 📄 02-Enhanced Offline Conversions Checklist.xlsx (10.79 KB)
- 📄 02-Screenshare- Setting Up Enhanced Offline Conversions Checklist Access.mp4 (124.14 MB)
- 📄 02-Updated_24_Google_Ads_GA4_Conversion_Set-up_Guide.pdf (5.29 MB)
- 📂 07-Module 7- Setting Up Your Campaigns The Right Way Lesson On When To Use Each Campaign
- 📄 01-SWG_71_When_to_Use_Each_Type_of_Google_Ads_Campaign.pdf (500.24 KB)
- 📄 01-Updated_2024_Google_Ads_Dynamic_Search_Campaign_Guide_1_.pdf (3.29 MB)
- 📄 01-When To Use Each Type Of Google Ads Campaign.mp4 (19.96 MB)
- 📄 02-Search Campaign Tutorial PDF Download.mp4 (17.26 MB)
- 📄 02-Updated_2024_Google_Ads_Search_Campaign_Guide.pdf (2.86 MB)
- 📄 03-Call Only Search Campaign Tutorial PDF Download.mp4 (12.31 MB)
- 📄 03-Updated_2024_Google_Ads_Call_Only_Search_Campaign_Guide_1_.pdf (3.31 MB)
- 📄 04-Dynamic Search Campaign Tutorial PDF Download.mp4 (13.38 MB)
- 📄 04-Updated_2024_Google_Ads_Dynamic_Search_Campaign_Guide_1_.pdf (3.29 MB)
- 📄 05-Shopping Campaign Tutorial PDF Download.mp4 (9.24 MB)
- 📄 05-Updated_2024_Google_Ads_Shopping_Feed_Display_Campaign_Guide_1_.pdf (2.61 MB)
- 📄 06-Performance Max Campaign Tutorial PDF Download.mp4 (16.75 MB)
- 📄 06-Updated_2024_Google_Ads_Performance_Max_Guid.pdf (4.85 MB)
- 📄 07-Cl8gMJo2RyGYgFqVdosi_Google_Ads_Display_Campaign_Guide.pdf (6.85 MB)
- 📄 07-Display Campaign Campaign Tutorial PDF Download.mp4 (8.45 MB)
- 📄 08-Shopping Feed Display Campaign Campaign Tutorial PDF Download.mp4 (8.30 MB)
- 📄 08-Updated_2024_Google_Ads_Shopping_Feed_Display_Campaign_Guide_1_.pdf (2.61 MB)
- 📄 09-Updated_2024_Google_Ads_Youtube_Campaign_Guide.pdf (3.42 MB)
- 📄 09-Video Campaign Campaign Tutorial PDF Download.mp4 (10.44 MB)
- 📄 10-Demand Gen Feed Display Campaign Campaign Tutorial PDF Download.mp4 (11.07 MB)
- 📄 10-Updated_2024_Google_Ads_Demand_Gen_Campaign_Guide_1_.pdf (5.21 MB)
- 📂 08-Module 8- How To Review Optimise Your Campaigns The Right Way
- 📄 01-How To Review Optimise Your Campaigns The Right Way.mp4 (85.90 MB)
- 📄 01-SWG_81_How_to_Review_Optimise_your_Google_Ads_account_.pdf (11.94 MB)
- 📂 09-Module 9- The Google Ads Optimisation Checklist
- 📄 01-Optimisation Checklist _ 2025.xlsx (60.38 KB)
- 📄 01-Using the Google Ads Optimisation Checklist Access.mp4 (8.03 MB)
- 📄 02-Quality Control Checks.mp4 (9.88 MB)
- 📂 10-Spending Segmentation
- 📄 01-Review campaign & ad group spend vs results [All campaigns].mp4 (39.37 MB)
- 📄 01-Review campaign & ad group spend vs results [All campaigns].ts (40.54 MB)
- 📂 11-Targeting
- 📄 01-Keyword Targeting – Search Term Audits [Search & Shopping Campaigns].mp4 (8.02 MB)
- 📄 02-Keyword Review [Search Campaigns].mp4 (5.81 MB)
- 📄 03-Keyword Review for Call Only Ads [Search Campaigns].mp4 (5.04 MB)
- 📄 04-Auction Insights Report [Search Campaigns].mp4 (4.57 MB)
- 📄 05-Keyword Status Checks [Search Campaigns].mp4 (6.38 MB)
- 📄 06-Review location performance [All Campaigns].mp4 (7.34 MB)
- 📄 07-Review device performance [All Campaigns].mp4 (5.59 MB)
- 📄 08-Review Audience Performance [All Campaigns].mp4 (11.84 MB)
- 📄 09-Review When ads appeared [All Campaigns – Expect PMAX].mp4 (7.36 MB)
- 📄 10-Product Title Review [Shopping & PMAX].mp4 (11.99 MB)
- 📄 11-Optimise Your Product Feed [Shopping & PMAX].mp4 (8.38 MB)
- 📄 12-Product Competition Review [Shopping & PMAX].mp4 (6.51 MB)
- 📄 13-Product Status Checks [Shopping & PMAX].mp4 (2.37 MB)
- 📄 14-Google Shopping Experience [Shopping & PMAX].mp4 (4.23 MB)
- 📄 15-Product Status Checks [Shopping & PMAX].mp4 (2.37 MB)
- 📂 12-Ads Landing Pages
- 📄 01-Review your current ad split tests [Search Campaigns].ts (16.88 MB)
- 📄 02-Quality Check for your Ads & Review Ad Assets [All Campaigns].ts (21.38 MB)
- 📄 03-Landing Page Review [All Campaigns].ts (27.94 MB)
- 📄 04-Review your Ad Assets by Asset Groups [PMAX].ts (12.98 MB)
- 📄 05-Review Video & Image Ads [Demand Gen, Video & Display].ts (21.79 MB)
- 📂 13-Bidding
- 📄 01-Campaign Bidding Review [All Campaigns].ts (47.93 MB)
- 📂 14-Module 10- Mastering Smart Bidding for Google Ads
- 📄 01-Mastering Smart Bidding for Google Ads.mp4 (67.72 MB)
- 📄 01-SWG_101_Mastering_Smart_Bidding_for_Google_Ads.pdf (2.86 MB)
- 📂 15-Extra Lesson- The Future Brief History Of Google Ads
- 📄 01-The Future Brief History Of Google Ads.mp4 (26.45 MB)
02-Mastering Google Ads [All Access] · 8 files
- 📂 01-Module 11- Scaling with Google Ads
- 📄 01-SWG_11.1_Scaling_with_Google_Ads.pdf (1.74 MB)
- 📄 01-Scaling with Google Ads.ts (41.59 MB)
- 📂 02-The Complete Google Ads Playbook for eCommerce Brands
- 📄 01-The Complete Google Ads Playbook for eCommerce Brands.ts (206.54 MB)
- 📄 01-The_Google_Ads_Playbook_for_eCommerce_Brands.pdf (6.71 MB)
- 📄 01-The_Google_Ads_Playbook_for_eCommerce_Brands_A4_.pdf (1.53 MB)
- 📂 03-The Complete Google Ads Playbook for Lead Generation
- 📄 01-The Complete Google Ads Playbook for Lead Generation.ts (184.85 MB)
- 📄 01-The_Google_Ads_Playbook_for_Lead_Generation.pdf (4.10 MB)
- 📄 01-The_Google_Ads_Playbook_for_Lead_Generation_A4_.pdf (1.47 MB)
A coupon is available for this course.
Open the coupons page and apply it at checkout.
✓ Pros
- Covers six campaign types in one course
- Keyword and ad copy templates included as spreadsheets
- Separate eCommerce and lead generation playbooks
- Fast delivery and lifetime access
- One-time payment with no subscription
✗ Cons
- Lots of material, so plan a few weeks to work through it
- Google Ads interfaces change, so some screens may differ slightly
Define Digital Academy Mastering Google Ads FAQ
What is included in Define Digital Academy Mastering Google Ads?
Ten core modules, a bonus scaling module, a short history of Google Ads, and two playbooks for eCommerce and lead generation, delivered as videos, PDFs and spreadsheets.
Is Define Digital Academy Mastering Google Ads worth it for beginners?
Yes. It starts with how Google Ads works and builds step by step, so you do not need prior experience.
Which campaign types does it cover?
Search, Shopping, Performance Max, Display, Video and Demand Gen.
How is the course delivered?
Fast delivery after crypto payment, with lifetime access and no subscription.
Is there a coupon for this course?
Yes, a coupon is available on the Courses On Budget coupons page.
Final Verdict — Define Digital Academy – Mastering Google Ads
Define Digital Academy Mastering Google Ads gives you a complete route from first campaign to scaled account without piecing together scattered tutorials. If paid search is part of your growth plan, this is a focused way to learn it properly. Get it through Courses On Budget and open module one today.
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