Depesh Mandalia 7-Figure Meta Ads Playbook: Mindset, Method and Scale
Depesh Mandalia 7-Figure Meta Ads Playbook is built for marketers who want to create high-converting Meta (Facebook and Instagram) ad campaigns consistently. The page lists audience research, copywriting, ad optimisation, consumer psychology and data-driven decisions as the pillars.
Two connected parts sit inside. The 2022 BPM Method covers the AC-4 framework, product positioning and human needs, the 5W Avatar, offer creation and storytelling, funnels, average order value, KPI tracking and attribution. The 7-Figure Meta Ads Playbook then runs from algorithm basics and Pixel setup through creative, the 3N Ads Formula (stop, engage, convert), KPI dashboards and CBO to the Graduation Framework for testing, retargeting and scaling, with media buying and an email marketing bonus.
With 123 videos and 209 files, the course is big enough to grow with you. Begin with the welcome modules today and follow the order the author laid out.
Meta Ads Playbook
Depesh Mandalia – 7-Figure Meta Ads Playbook
A two-part Meta ads program: the 2022 BPM Method plus the 7-Figure Meta Ads Playbook, with modules on testing, optimization, retargeting, scaling, media buying and an email marketing bonus.
- Build an offer and product pitch that suits ads
- Research audiences and ad creative before spending
- Write and structure ads for Meta placements
- Use Campaign Budget Optimization with confidence
- Launch test campaigns and use the Graduation Framework
- Build a retargeting funnel and analyse results
- Reduce CPMs and apply scaling strategies
Depesh Mandalia 7-Figure Meta Ads Playbook Specs
| At a glance | Details |
|---|---|
| Author | Depesh Mandalia |
| Format | Self-paced online course |
| Video lessons | 123 |
| Files | 209 |
| Total size | 5.37 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, no subscription |
| Payment | Crypto payment |
| Price | €39.99 |
Is Depesh Mandalia 7-Figure Meta Ads Playbook Your Next Step?
Pick the row that matches your biggest problem.
| Your problem | Where the course helps |
|---|---|
| Tests burn budget without clear winners | Test campaign and Graduation Framework modules give a structured way to decide. |
| Results fall apart as you scale | Dedicated scaling strategies and media buying bonus lessons. |
| Your offer does not convert | Offer, product pitch and funnel modules from the BPM Method. |
| Your numbers do not match across tools | Data mastery and attribution lessons. |
| CPMs keep climbing | A lesson on reducing CPMs through auction optimization. |
Depesh Mandalia 7-Figure Meta Ads Playbook: What Is Covered
Two large sections make up the course. Here are the main stages, followed by the complete file list.
Course content index
01-The BPM Method (2022) · 62 files
- 📂 01. Welcome (Start Here)
- 📄 01-Introduction to The BPM Method.mp4 (123.88 MB)
- 📄 01-Introduction to The BPM Method.pdf (88.31 KB)
- 📄 02-Goal Setting & Getting The Best From This Training Program.mp4 (20.25 MB)
- 📄 02-Goal Setting & Getting The Best From This Training Program.pdf (89.17 KB)
- 📄 03-The BPM Method Support.mp4 (18.05 MB)
- 📄 03-The BPM Method Support.pdf (535.69 KB)
- 📂 02. Selling Anything Online with The AC-4 Framework
- 📄 01-The 4 Key Pillars of Advertising.mp4 (37.07 MB)
- 📄 02-CORE-4 Score Sheet [TEMPLATE] – EXTERNAL – BPM METHOD STUDENTS ONLY.xlsx (206.22 KB)
- 📄 02-Grading Your AC-4.mp4 (38.84 MB)
- 📄 03-From AC-4 To Advertising Strategy.mp4 (57.36 MB)
- 📄 04-End of Module Review.pdf (261.15 KB)
- 📂 03. Pitch The Perfect PRODUCT
- 📄 01-Is Your Product-Service Ads Ready.mp4 (16.71 MB)
- 📄 02-Human Needs & Desires.mp4 (29.30 MB)
- 📂 04-4. Find AUDIENCES That Click
- 📄 01-Introduction to The 5W Avatar – The First Step of Creating Magnetic Ads .mp4 (7.96 MB)
- 📄 02-Content Planning Matrix – BPM Method – ZASR (c).xlsx (39.39 KB)
- 📄 02-Into The Mind of Your Prospects.mp4 (49.77 MB)
- 📄 03-Building Your 5W Avatar .mp4 (19.64 MB)
- 📄 04-Copy Mastery Using The 5W Avatar.mp4 (29.81 MB)
- 📂 05. Create OFFERS That Sell
- 📄 01-Introduction .mp4 (2.69 MB)
- 📄 02-Compulsion Offers That Attract, Convince & Convert.mp4 (134.46 MB)
- 📄 03-Storytelling, Visualisation & Emotion – Creating The Perfect Ad.mp4 (65.26 MB)
- 📄 03-Storytelling, Visualisation & Emotion – Creating The Perfect Ad.pdf (222.06 KB)
- 📄 04-Mega List of Ecommerce Promotions.pdf (95.41 KB)
- 📂 06. Build FUNNELS That Convert
- 📄 01-Introduction .mp4 (2.88 MB)
- 📄 02-The 4 Funnel System Explained.mp4 (23.47 MB)
- 📄 03-4-Funnel System Examples.mp4 (25.12 MB)
- 📄 04-Build Your 4 Funnel System.mp4 (57.17 MB)
- 📄 04-Build Your 4 Funnel System.pdf (57.55 KB)
- 📂 07-Increasing Conversion Rates
- 📄 01-The Customer Experience Framework.mp4 (19.99 MB)
- 📄 02- Landing Page Analysis & Inspiration.mp4 (57.79 MB)
- 📄 03- Landing Page Speed Optimisation .mp4 (22.84 MB)
- 📄 03- Landing Page Speed Optimisation.pdf (142.96 KB)
- 📄 04- Landing Page Design Example.mp4 (57.91 MB)
- 📄 05- Ecommerce Landing Page Review.mp4 (108.32 MB)
- 📄 06-Site Optimisation- Heatmaps and Clickmaps .mp4 (22.97 MB)
- 📄 06-Site Optimisation-Heatmaps and Clickmaps.pdf (45.52 KB)
- 📄 07-Site Optimisation- Visitor Spying.mp4 (17.96 MB)
- 📄 08-Site Optimisation- Visitor Polls .mp4 (23.26 MB)
- 📄 09-Site Optimisation Split Testing.pdf (108.76 KB)
- 📄 09-Site Optimisation- Split Testing.mp4 (55.07 MB)
- 📂 08-Improving Average Order Values (AOV)
- 📄 01-AOV Optimisation Methods .mp4 (17.95 MB)
- 📄 02-Ecomerce Bundling Example.mp4 (13.65 MB)
- 📄 02-Ecomerce Bundling Example.pdf (34.96 KB)
- 📄 03- Amazon Ecommerce Example.mp4 (44.36 MB)
- 📄 04-Cookbook Digital Product Example.mp4 (14.17 MB)
- 📄 05-Promotional Campaigns Hack.mp4 (21.57 MB)
- 📂 09-End of Module
- 📄 01-End of Module Review.jpg (98.27 KB)
- 📄 01-End of Module Review.pdf (122.54 KB)
- 📂 10-7. Getting Ready for Advertising $
- 📄 01-KPIs & Goal Setting.mp4 (38.72 MB)
- 📄 02-The Profit-Revenue Curve.mp4 (6.46 MB)
- 📄 BPM Method – Goal Setting Exercise.docx (7.62 KB)
- 📄 CPA, ROAS and LTV Calculator – The BPM Method (public) – Depesh Mandalia(1).xlsx (36.30 KB)
- 📄 CPA, ROAS and LTV Calculator – The BPM Method (public) – Depesh Mandalia.xlsx (36.30 KB)
- 📄 Understanding Your KPI Levers.xlsx (6.16 KB)
- 📂 11-Attribution
- 📄 01-Why You Need Attribution Analysis To Optimise & Scale.mp4 (78.12 MB)
- 📄 01-Why You Need Attribution Analysis To Optimise & Scale.pdf (88.66 KB)
- 📄 02-The BPM Method – eROAS Calculator.xlsx (87.27 KB)
- 📄 02-eROAS Calculator.mp4 (65.10 MB)
- 📄 02-eROAS Calculator.pdf (175.40 KB)
- 📂 12-Bonus Business Growth Levers
- 📄 01- Introduction to Business Scaling .mp4 (4.37 MB)
- 📄 02-More Customers .mp4 (10.16 MB)
- 📄 03-Repeat Purchases .mp4 (10.24 MB)
02-The 7-Figure Meta (Facebook) Ads Playbook (2022) · 147 files
- 📂 01-1. Welcome (Start Here)
- 📄 01-Introduction to The 7-Figure Meta Ads Playbook (MAP).mp4 (41.64 MB)
- 📄 02-Goal Setting & Getting The Best From This Training Program.mp4 (25.04 MB)
- 📄 03-The 7-Figure MAP Mastermind & Support .mp4 (18.05 MB)
- 📄 03-The 7-Figure MAP Mastermind & Support.pdf (525.63 KB)
- 📂 02-2. Ad Account Fundamentals (Before You Run Ads)
- 📄 01- Introduction.mp4 (22.45 MB)
- 📂 03-Master The Facebook Algorithm
- 📄 01-Winning Ad Auctions Through Funnels & Offers .mp4 (14.79 MB)
- 📄 02-The Facebook Algorithm UNLEASHED.mp4 (24.34 MB)
- 📂 04-Account Setup
- 📄 01-Account Structure .mp4 (12.19 MB)
- 📄 01-Account Structure.pdf (91.72 KB)
- 📄 02-Ads Policy Compliance.jpg (68.62 KB)
- 📄 02-Ads Policy Compliance.pdf (211.34 KB)
- 📄 02-Facebook-Ads-Campaign-Launch-Policy-Compliance-Checklist-SM-Commerce-2020.pdf (42.78 MB)
- 📄 03-The Facebook Pixel .mp4 (152.15 MB)
- 📄 03-The Facebook Pixel.pdf (50.57 KB)
- 📄 04- Advanced Pixel Hacks.mp4 (83.88 MB)
- 📄 04- Advanced Pixel Hacks.pdf (56.36 KB)
- 📄 05-Advanced Setup- Schema & Markup.mp4 (53.43 MB)
- 📄 05-Advanced Setup-Schema & Markup.pdf (116.76 KB)
- 📄 06-Advanced Setup Catalogs (Ecommerce).pdf (128.09 KB)
- 📄 06-Advanced Setup-Catalogs (Ecommerce).jpg (26.70 KB)
- 📄 07- Advanced Setup-Advanced Matching.pdf (100.98 KB)
- 📄 08-Advanced Setup-Offline Conversions.pdf (129.00 KB)
- 📄 09- Advanced Setup First Party Cookies.pdf (123.87 KB)
- 📄 10- Google Analytics UTM Tagging Format for Ads.pdf (421.13 KB)
- 📂 05-Audience Research
- 📄 01- Using Existing Data & Planning Your Audiences .mp4 (17.78 MB)
- 📄 01- Using Existing Data & Planning Your Audiences.pdf (63.82 KB)
- 📄 02-Uncovering Opportunities via Audience Insights.mp4 (54.69 MB)
- 📄 02-Uncovering Opportunities via Audience Insights.pdf (294.69 KB)
- 📄 03-Audience Building via ‘Page Stalking’.mp4 (43.07 MB)
- 📄 03-Audience Building via Page Stalking.pdf (447.88 KB)
- 📄 04-Audience Building via ‘Fan Stalking’ .mp4 (24.24 MB)
- 📄 04-Audience Building via Fan Stalking.pdf (57.70 KB)
- 📂 06-Ad Building & Creative Research
- 📄 01-Basics of Creating Ads (FB, IG, MSG) .mp4 (7.38 MB)
- 📄 01-Basics of Creating Ads (FB, IG, MSG).pdf (106.55 KB)
- 📄 02-Creative Research via Success Stories.mp4 (33.09 MB)
- 📄 02-Creative Research via Success Stories.pdf (47.55 KB)
- 📄 03- Ethical Hacking via Ads Library.mp4 (40.63 MB)
- 📄 03- Ethical Hacking via Ads Library.pdf (66.84 KB)
- 📄 04- Ad Formats & Sizes .mp4 (3.79 MB)
- 📄 04- Ad Formats & Sizes.pdf (74.55 KB)
- 📂 07-Creating & Writing Kick-Ass Ads
- 📄 01-The 3N Ads Formula.mp4 (9.52 MB)
- 📄 02-N1- Stop the Scroll .mp4 (22.09 MB)
- 📄 03-N2- Engage.mp4 (48.05 MB)
- 📄 04-N3- Convert .mp4 (15.66 MB)
- 📄 05-Creating The Perfect Ad.mp4 (65.19 MB)
- 📄 05-Creating The Perfect Ad.pdf (185.44 KB)
- 📂 08-Data Mastery
- 📄 01- Introduction to Data Mastery .mp4 (2.58 MB)
- 📄 02-CPA & ROAS Analysis Tree.mp4 (32.44 MB)
- 📄 03- CPA & ROAS Calculator.mp4 (42.53 MB)
- 📄 03- CPA & ROAS Calculator.pdf (60.01 KB)
- 📄 04-Report Setup & Analysis Top Level KPIs.pdf (75.15 KB)
- 📄 04-Report Setup & Analysis- Top Level KPIs.mp4 (37.78 MB)
- 📄 05- Report Setup & Analysis- Funnel KPIs .mp4 (20.66 MB)
- 📄 06-Report Setup & Analysis- Video Engagement KPIs .mp4 (20.34 MB)
- 📄 07-Report Setup & Analysis- Lead Gen KPIs.mp4 (18.23 MB)
- 📄 08- Report Setup & Analysis- Webinar KPIs.mp4 (38.38 MB)
- 📄 09-(NV) Creating Deeper Insights, Fast using Facebook’s Ads Reporting.mp4 (44.07 MB)
- 📄 09-(NV) Creating Deeper Insights, Fast using Facebook’s Ads Reporting.pdf (100.96 KB)
- 📄 10-Google Sheets KPI Dashboard Example.mp4 (49.03 MB)
- 📄 11-Google Sheets KPI Dashboard Build.mp4 (75.67 MB)
- 📄 11-Google Sheets KPI Reporting Template – The BPM Method.xlsx (72.77 KB)
- 📄 12- Reporting & Insights Rocket Fuel with Supermetrics.mp4 (126.63 MB)
- 📄 12- Reporting & Insights Rocket Fuel with Supermetrics.pdf (131.27 KB)
- 📄 13-STAR Testing Method .mp4 (21.74 MB)
- 📄 13-STAR Testing Method.pdf (36.73 KB)
- 📂 09-Campaign Budget Optimisation (CBO) Mastery
- 📄 01-CBO Mastery.mp4 (50.80 MB)
- 📄 01-CBO Mastery.pdf (97.67 KB)
- 📂 10-3. Launch Your Test Campaigns
- 📄 01-Introduction to The Graduation Framework.mp4 (21.52 MB)
- 📂 11-The Graduation Framework
- 📄 01- Introduction to The Graduation Framework.mp4 (24.12 MB)
- 📄 01-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Grad_Testing_Flow.pdf (142.46 KB)
- 📄 02-Setting Up Your Ads Library.mp4 (16.61 MB)
- 📄 02-Setting Up Your Ads Library.pdf (47.79 KB)
- 📄 03-Android-iOS Split Testing.mp4 (36.61 MB)
- 📄 04-Calibration Testing.mp4 (43.65 MB)
- 📄 05-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Phase_1_-_Audience_Testing.pdf (178.63 KB)
- 📄 05-GT Phase 1 Finding Winning Audience.pdf (2.03 MB)
- 📄 05-GT Phase 1- Finding Winning Audience.mp4 (72.82 MB)
- 📄 06- GT Phase 2- Finding Winning Ads.mp4 (33.82 MB)
- 📄 06- GT Phase 2-Finding Winning Ads.pdf (949.54 KB)
- 📄 06-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Phase_2_-_Ad_Testing.pdf (132.14 KB)
- 📄 07-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Phase_3_-_Prospecting.pdf (115.53 KB)
- 📄 07-GT Phase 3- Stability & Prospecting.mp4 (49.73 MB)
- 📄 07-GT Phase 3-Stability & Prospecting.pdf (1.29 MB)
- 📄 08-GT Phase 3- Prospecting Next Steps.mp4 (13.75 MB)
- 📄 08-GT Phase 3-Prospecting Next Steps.pdf (95.85 KB)
- 📄 09-The GTA Method – Analysis, Action, Automation.mp4 (38.74 MB)
- 📄 10-The GTA Method – Setting Rules .mp4 (17.73 MB)
- 📄 12-Graduation Framework FAQs.jpg (111.58 KB)
- 📄 12-Graduation Framework FAQs.pdf (980.17 KB)
- 📄 13-Split Testing .mp4 (17.67 MB)
- 📄 13-Split Testing.pdf (69.06 KB)
- 📂 12-End of Module
- 📄 01-End of Module Review.jpg (98.27 KB)
- 📄 01-End of Module Review.pdf (97.53 KB)
- 📂 13-4. Stabilise & Optimise For Profits
- 📄 01-Introduction to Stabilisation & Optimisation.mp4 (27.43 MB)
- 📂 14-Launch Your Retargeting Funnel
- 📄 01-WARM DCO Infinity Retargeting Strategy Setup.mp4 (39.38 MB)
- 📄 01-WARM DCO Infinity Retargeting Strategy Setup.pdf (400.76 KB)
- 📄 02-WARM DCO Retargeting Infinity Strategy Analysis.mp4 (47.04 MB)
- 📄 03-HOT DCO Infinity Retargeting Strategy Example.mp4 (66.37 MB)
- 📄 03-HOT DCO Infinity Retargeting Strategy Example.pdf (192.79 KB)
- 📄 04-HOT DPA Infinity Retargeting Strategy Example- – Ecommerce Campaign Walkthrough.mp4 (80.52 MB)
- 📄 05-Ecommerce DPA Product Sets .mp4 (15.26 MB)
- 📂 15-Analysis-Digging & Panning For Gold
- 📄 01-Prospecting Stability Example.mp4 (12.78 MB)
- 📄 02-BPM Method – Gold Digging Scoresheet – External.xlsx (52.51 KB)
- 📄 02-Gold Digging for Stability & Growth.mp4 (53.14 MB)
- 📄 03-The Punisher Method to Reset Performance .mp4 (19.90 MB)
- 📄 04-The Ads Sniper Method to Optimise Spend .mp4 (23.37 MB)
- 📂 16-Reducing CPMs (Auction Optimization)
- 📄 01-Controlling Auction Costs for Lower CPMs & Higher Conversions.mp4 (3.25 MB)
- 📄 02-Reduce CPM via higher Meta Page Engagement .mp4 (15.68 MB)
- 📄 03–Reduce CPM via The ViPER Test for Better Page Engagement .mp4 (14.54 MB)
- 📄 04-Reduce CPM with High Quality Content Research.mp4 (12.67 MB)
- 📄 04-Reduce CPM with High Quality Content Research.pdf (74.09 KB)
- 📄 05-Reduce CPM with High Page Quality Scores .mp4 (22.36 MB)
- 📄 05-Reduce CPM with High Page Quality Scores.pdf (117.79 KB)
- 📄 06-Reduce CPM via Ad Quality Score Analysis.mp4 (40.76 MB)
- 📄 06-Reduce CPM via Ad Quality Score Analysis.pdf (99.67 KB)
- 📄 07-Reduce CPM through Auction Insights Analysis.mp4 (47.28 MB)
- 📄 08-Reduce CPM using The VCO Strategy (Variable Campaign Objectives).mp4 (23.03 MB)
- 📂 17-End of Module
- 📄 01- End of Module Review.pdf (205.34 KB)
- 📂 18-5. Scaling
- 📄 01-BPM Method – Scaling checklist.docx (7.10 KB)
- 📄 01-Growth vs Scaling.mp4 (34.14 MB)
- 📄 02-Ads Scaling Mindset .mp4 (18.10 MB)
- 📄 02-The BPM Method – Scaling Mindset.docx (7.32 KB)
- 📂 19-Campaign Scaling Strategies
- 📄 01-Introduction to Campaign Scaling Strategies .mp4 (19.88 MB)
- 📄 02-The GT-CBO Method.mp4 (17.33 MB)
- 📄 03-The BPM Method – V-Scale.docx (7.59 KB)
- 📄 03-V-Scale – Moderate Spend Increases Requiring Less Time & Effort (preferred!).mp4 (26.25 MB)
- 📄 04-Nitro V-Scale – Aggressive Spend Increases with Lower Stability.mp4 (21.09 MB)
- 📄 04-The BPM Method – Nitro V-Scale.docx (9.59 KB)
- 📄 05-H-Scale Split – Duplicating Ad Sets for Scaling (Lower Reliability since 2020).mp4 (40.24 MB)
- 📄 05-The BPM Method – H-Scale Split.docx (116.97 KB)
- 📄 06-H-Scale Dupe – Risks Stability in Favour of More Chances of Conversions .mp4 (24.69 MB)
- 📄 06-The BPM Method – H-Scale Dupe.docx (8.09 KB)
- 📄 07-M-Scale – Fast & Profitable Scaling but Requires Close Monitoring.mp4 (26.25 MB)
- 📄 07-The BPM Method – M-Scale Bid Cap.docx (99.47 KB)
- 📄 07-The BPM Method – M-Scale Cost Cap.docx (80.25 KB)
- 📄 07-The BPM Method – M-Scale ROAS_Value Bid.docx (104.82 KB)
- 📄 07-TheBPMMethod.com – Choosing the right manual bid strategy (Via Facebook).xlsx (6.52 KB)
- 📄 08-Scaling Example Using V-Scale, H-Scale & M-Scale.mp4 (47.19 MB)
- 📂 20-Bonus-Media Buying Mastery
- 📄 01-Broad Audience Lookalike Building (Scale Like The Top 0.1% Of FB Advertisers) .mp4 (412.47 MB)
- 📄 02-Signal vs Noise in Ads Management.mp4 (111.11 MB)
- 📄 02-Signal vs Noise in Ads Management.pdf (53.44 KB)
- 📄 03- Promotional Campaign Setup .mp4 (9.63 MB)
- 📄 04-Strategies To Reduce Facebook Costs (CPM) – Improve Stability & Profitability.mp4 (555.11 MB)
- 📄 05-The Anatomy of a Perfect Media Buying Team.mp4 (153.31 MB)
- 📄 06-The New & Simplified Facebook Ads Success Model.mp4 (83.77 MB)
- 📂 21-The Email Marketing Bonus
- 📄 01-Email Marketing Bonus.jpg (34.78 KB)
- 📄 01-Email Marketing Bonus.pdf (178.44 KB)
- Two programs combined in one purchase
- 123 videos plus worksheets and templates
- Covers the whole path from setup to scaling
- Fast delivery and lifetime access
- One-time payment, no subscription
- Very large course, so pace yourself
- Platform interfaces change, so some screens may look different
Depesh Mandalia 7-Figure Meta Ads Playbook FAQ
What is Depesh Mandalia 7-Figure Meta Ads Playbook?
A Meta advertising program that combines the 2022 BPM Method with a full playbook covering setup, testing, optimization and scaling.
What is included in Depesh Mandalia 7-Figure Meta Ads Playbook?
123 videos and 209 files in total, including PDFs and spreadsheet templates, in 36 folders.
Is it suitable for beginners?
The program is described as made for both aspiring and experienced marketers, and it starts with fundamentals.
How is it delivered?
Fast delivery after crypto payment, with lifetime access and no subscription.
Is a coupon available?
Yes, a coupon is available on the Courses On Budget coupons page.
Depesh Mandalia 7-Figure Meta Ads Playbook is one of the most complete Meta advertising libraries you can study in one place. If you are serious about running ads methodically rather than by trial and error, it deserves a spot on your list. Get it through Courses On Budget and start with module one today.
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