People used to be thrilled to receive an email.

That cyborg voice chiming “You’ve got mail!” was music to your ears. A reminder that someone was thinking of you.

Back then, email users only received 2 or 3 new messages per day…and they were almost always from tech-savvy friends and loved ones.

But those days are gone.

LONG GONE.

One Hundred and Forty

That’s how many emails vie for attention in the average American’s inbox per day…140.

If we still heard “You’ve got mail!” every time an email hit our inbox, you can bet we’d throw our computers out the nearest window by lunchtime.

Newsletters, sales, announcements, surveys, and more—all are constantly competing for your customer’s attention, opens, and clicks.

That means as marketers, we’ve got a BIG job to do.

In today’s world, it’s not enough to just show up in your customers’ inboxes.

You must STAND OUT.

Every marketer has been told the same thing since before collecting email addresses was guarded by the CAN-SPAM Act:

The Money Is In The List

But collecting emails isn’t a guarantee you’ll make money.

No.

It’s how you mine your list that counts.

Because if you want to turn your subscribers into customers, you gotta dig deep into their struggles and craft campaigns that bring them closer to what they’re trying to accomplish.

In other words, if your email marketing doesn’t:

• Focus on your audience’s needs and what’s important to them…
• Drive relationships as well as engagement…
• Find intuitive ways to channel their desires towards your products…

You won’t build a strong enough bond with your subscribers and stand out from the sea of emails sitting in their inboxes.

And with that lack of obvious value…

…they’ll head right for the “Unsubscribe” button.

*cringe*

BUT—

If you craft consistent messaging that builds familiarity and trust, your subscribers will actually get EXCITED to see your name in their inbox.

They might even look for your emails!

And even better…they’ll go from subscriber to customer.

So, how do you build that anticipation and get that kind of commitment?