WHAT YOU’LL LEARN

• Leverage 5 Types of Content & 7 Traffic Strategies to Boost Conversions & Generate Leads

There are 2 chief concerns when it comes to Content Marketing: WHAT are you going to create, and HOW are you gonna get eyeballs on it. In this newly updated Mastery Course, you’ll work through a step-by-step process to create content that is proven to generate leads, convert leads into first-time buyers, and sell more to the customers you already have.

• Model Your Content on 28 World-Class Examples from Titans of Industry

Discover how companies like Ben & Jerry’s, Nordstrom, Ramsey Solutions, Casper Sleep, and Lowe’s generate BILLIONS of impressions per day using easy to replicate, proven content strategies.

• 5 Content “Wrappers” to Curate Your Editorial Calendar

Knowing WHEN to publish content is just as important as the content itself. Content Marketing expert Russ Henneberry’s “content wrappers” will not only help you determine what type of content to publish, but when to publish to generate the best possible engagement.

DEPLOY A REPEATABLE SYSTEM FOR BUILDING CONTENT & DRIVING TRAFFIC AT EVERY STAGE OF THE CUSTOMER JOURNEY

• Learn how to create your ideal Customer Avatar so you can architect a content strategy that easily attracts leads and buyers
• The “GC = A” Content Marketing Formula that seamlessly connects the dots between content and sales
• Identify the 4 core problems that plague virtually every business and how your content can remedy each one
• Discover the 5 types of content you need in the “Awareness” stage to generate targeted leads and prospects
• Master 4 content types that not only consistently drive leads, but convert those leads into serial, high-ticket buyers
• Choose from 11 goals and 13 different types of content to create a content strategy that is laser-focused on moving the needle for your organization (building this content plan is a snap using our Content Marketing Plan worksheets)
• Leverage 6 types of content that reduce churn, increase referrals and generate positive reviews (#4 will shock you)
• Use easy to deploy content strategies that help you sell more… and more often