What is Ed Leake The Perfect Agency Framework for Cheap?
A step-by-step guide to owning a 7-figure digital marketing business
How do you scale a digital agency safely? So that you actually enjoy it, because it doesn’t mentally and emotionally kick the life out of you.
I’m going to show you my Perfect Agency Framework, a process that you follow and repeat until you go from a budding agency ($5-10K a month) to $100K a month (and more).
How do I know all of this and how do I know it works?
I’ve been doing this for 13 years or so now, and I make more money than most agencies. I’m exceptionally happy, because I get to work the hours that I choose, when I choose, doing stuff that I want to. I’m in a very enviable position.
But you don’t have to take 13 years to get there.
It’s going to take you a few, but here are the shortcuts. This is my framework — my perfect process — to be a bit more like me. Sure, I’m only worth seven figures; most gurus will tell you that’s chump change.
But back on planet earth (a.k.a. reality), I think most of us would be quite happy with that.
So let me explain to you step by step, in great detail, how you go from foundation and value to acquisition, operations, and then ascension.
What You’ll Learn In The Perfect Agency Framework
- Instant access to 40+ HD training videos
- Agency priorities for each revenue stage: 10k, 25k, 50k, 100k+ a month
- Streamline your agency, attract better clients and be more profitable
- Step-by-step positioning, productising and lead gen strategies (with real case studies)
- Simplify your business, pricing, frontend vs backend offers
- Use the powerful discovery call process and script to land more sales
- Flawless onboarding checklists to massively reduce churn
- Funnels, offers, email flow and example call scripts
- 90-day client communication schedule and speed reports
- End-to-end hiring process and template to hire A-players
Ed Leake The Perfect Agency Framework Index:
📂 01-Perfect Agency Framework
- 📂 01-Introducing The Framework
- 📄 01-Start here.pdf (27.36 KB)
- 📄 02-Overview of the -Perfect- Agency Framework.mp4 (94.54 MB)
- 📄 02-the-perfect-agency-framework.png (117.73 KB)
- 📂 02-Foundations
- 📄 01-Streamlined Vision Worksheet AGENCY FORGE.docx (16.28 KB)
- 📄 01-Streamlined Vision.mp4 (22.69 MB)
- 📄 02-60-90 Day Plan AGENCY FORGE.docx (18.32 KB)
- 📄 02-Your 60 to 90 Day Plan (Simple Goal Setting).mp4 (18.17 MB)
- 📄 02-Your 60 to 90-day Agency Plan.pdf (250.26 KB)
- 📄 03-Backwards Business Plan (Financial Planning) – Part 1.mp4 (11.02 MB)
- 📄 04-Backwards Business Plan – Part 2.mp4 (16.53 MB)
- 📄 05-Backwards Business Plan – Part 3.mp4 (10.04 MB)
- 📄 06-Client Profit-fix Matrix.pdf (70.52 KB)
- 📄 06-Running Lean & Maximising Profits.mp4 (9.39 MB)
- 📄 07-Client Profit-fix Matrix.pdf (70.52 KB)
- 📄 07-Profit-Fix Formula.mp4 (20.71 MB)
- 📄 07-Profit-Fix Forumla AGENCY FORGE.docx (18.49 KB)
- 📄 07-The Profit-Fix Formula Worksheet.pdf (383.10 KB)
- 📄 07-client-profit-matrix.png (62.33 KB)
- 📄 08-Productise vs Service (or Both).mp4 (12.76 MB)
- 📄 08-Productise vs Service (or Both).rtf (2.41 MB)
- 📄 09-Agency Forge – Retainer Pricing Calculator.xlsx (125.47 KB)
- 📄 09-Setup Fees & Pricing Models.mp4 (22.24 MB)
- 📄 10-Exceptional vs Everyone Else.mp4 (67.68 MB)
- 📄 AGENCY FORGE – Backwards Business Plan Make Yourself A Copy.xlsx (168.50 KB)
- 📂 03-Stop Prioritise
- 📄 Agency Priorities.pdf (1.45 MB)
- 📄 Agency Priorities.rtf (2.55 MB)
- 📄 Agency priorities.mp4 (24.16 MB)
- 📂 04-Value
- 📄 01-Lead to Sale Flowchart.png (181.40 KB)
- 📄 02-Amplify Your Market Value.mp4 (11.86 MB)
- 📄 03-How to Pick Your Niche.mp4 (7.43 MB)
- 📄 03-How to Pick Your Niche.mp4.rtf (2.37 MB)
- 📄 04-Position & Value Proposition.mp4 (9.04 MB)
- 📄 05-Position vs Offer – What’s the Difference.mp4 (3.78 MB)
- 📄 06-Good & Bad Positioning Examples.mp4 (18.95 MB)
- 📄 07-Frontend – Marketing Offer.mp4 (28.64 MB)
- 📄 08-Backend – Sales Offer.mp4 (10.37 MB)
- 📄 09-Productising Your Offer.mp4 (11.85 MB)
- 📄 09-Sales Offer Creation – Agency Forge.docx (745.45 KB)
- 📄 10-Refine Your Offer (Easy Win).pdf (51.47 KB)
- 📄 11-Diagnosing Your Offer.mp4 (101.91 MB)
- 📄 12-[Case Study] Get Paying Clients in Weeks.mp4 (39.25 MB)
- 📄 13-Important Reminder.mp4 (67.68 MB)
- 📂 05-Acquistion
- 📄 01-The 5 Rules of Lead Gen.mp4 (19.42 MB)
- 📄 01-The 5 Rules of Lead Gen.rtf (2.46 MB)
- 📄 02-Pick ONE (Avoid Overwhelm).rtf (46.83 KB)
- 📄 03-The Funnel in Action.mp4 (12.26 MB)
- 📄 03-The Funnel in Action.pdf (185.43 KB)
- 📄 04-30% Opt-in Funnel.mp4 (9.40 MB)
- 📄 05-Funnel Email Details.mp4 (29.94 MB)
- 📄 06-Easy Organic LinkedIn Leads.rtf (52.87 KB)
- 📄 07-Stealth Cold Outreach.mp4 (10.88 MB)
- 📄 08-Looking for Red Flags.mp4 (7.73 MB)
- 📄 09-100 Percent Close Rate Script.pdf (480.68 KB)
- 📄 09-How To Sell (by Not Selling).mp4 (25.71 MB)
- 📄 09-Simple 1-Way NDA Template.docx (23.95 KB)
- 📄 10-Agency-Terms-and-Conditions.doc (112.00 KB)
- 📄 10-Agreement Template.docx (194.95 KB)
- 📄 10-The Close (Sign Here, Please…).mp4 (9.60 MB)
- 📄 10-Your âSleep Wellâ Guide to Performance.docx (303.13 KB)
- 📄 11-[Case Study] Creating a Funnel Lead Machine~1.mp4 (72.32 MB)
- 📂 06-Operations
- 📄 01-Onboarding Checklist V2.1 Ed Leake.xlsx (149.12 KB)
- 📄 01-Pre-Sale Onboarding Checklist.mp4 (43.35 MB)
- 📄 02-Client Onboarding Checklist.csv (74.92 KB)
- 📄 02-Post-Sale Onboarding Checklist.pdf (46.76 KB)
- 📄 03-1-How to- Upload & Customise the Onboarding Checklist.mp4 (13.39 MB)
- 📄 03-2-Asana upload and customisation.mp4 (25.44 MB)
- 📄 03-3-How To Import Into Asana.mp4 (11.84 MB)
- 📄 03-4-clickup import part-1.mp4 (36.93 MB)
- 📄 03-5-clickup import part-2.mp4 (14.50 MB)
- 📄 03-6-clickup customizations.mp4 (119.08 MB)
- 📄 04-First 90-day Communication Schedule.rtf (110.73 KB)
- 📄 05-Speed Report Example Agency Forge.docx (8.46 KB)
- 📄 05-Speed Reports for Efficient Progress Tracking.rtf (5.17 MB)
- 📄 06-Automate Reporting & Improve Client Comms.mp4 (126.20 MB)
- 📄 07-Agency Hiring & Structure.mp4 (26.04 MB)
- 📄 08-Hire to Win Playbook.mp4 (76.12 MB)
- 📄 08-Hire to Win Playbook.pdf (674.38 KB)
- 📄 09-Hiring System Flowchart.png (126.25 KB)
- 📄 10-Fixing Operation Headaches.mp4 (13.41 MB)
- 📄 11-Reactive vs Proactive Management.mp4 (277.18 MB)
- 📄 11-Reactive vs Proactive Management.rtf (3.21 MB)
- 📄 12-8 Ways to Incentivise Your Team.mp4 (14.40 MB)
- 📄 12-8 Ways to Incentivise Your Team.rtf (3.11 MB)
📂 02-Get Unstuck
- 📄 1. Fix Your Agency Fundamentals (do not skip).pdf (198.91 KB)
- 📄 2. Ask Yourself this Question.pdf (75.47 KB)
- 📄 3. How to Price Your Agency Services.pdf (77.29 KB)
- 📄 4. How to Improve Your Positioning & Offer.pdf (95.02 KB)
- 📄 5. Best Practices for Niching Down.pdf (69.36 KB)
- 📄 6. Get More Leads.pdf (100.08 KB)
- 📄 7. Still Can’t Get Leads.pdf (270.83 KB)
- 📄 8. Improve Your Sales Process.pdf (82.33 KB)
- 📄 9. When, Why & How To Hire.pdf (80.87 KB)
📂 03-Session Highlights
- 📄 01-[Billing] How to take the money.mp4 (97.63 MB)
- 📄 02-[Branding] Should you worry about your team building a personal brand.mp4 (4.83 MB)
- 📄 03-[Hiring] Finding talent for your agency.mp4 (57.11 MB)
- 📄 04-[Hiring] Junior vs Senior – an honest assessment.mp4 (13.43 MB)
- 📄 05-[Hiring] The first agency hire and their role.mp4 (42.11 MB)
- 📄 06-[Hiring] Using jobs boards vs stalking A-players.mp4 (5.92 MB)
- 📄 07-[Hiring] What triggers a new hire.mp4 (174.93 MB)
- 📄 08-[Lead Gen] An irresistible foot in the door offer.mp4 (4.57 MB)
- 📄 09-[Lead Gen] Becoming an authority in your niche.mp4 (86.52 MB)
- 📄 10-[Operations] Ask yourself this question every 90-days.mp4 (18.57 MB)
- 📄 11-[Operations] How to frame a decision to find it’s true value.mp4 (28.91 MB)
- 📄 12-[Operations] Setting up distraction free client communications.mp4 (22.81 MB)
- 📄 13-[Operations] Speed reports for agency managers and owners.mp4 (40.61 MB)
- 📄 14-[Operations] The ‘working for free’ guarantee.mp4 (2.48 MB)
- 📄 15-[Positioning] Going niche doesn’t have to be your end game.mp4 (68.26 MB)
- 📄 16-[Positioning] How to ‘double-tap’ a niche for enhanced lead generation.mp4 (23.61 MB)
- 📄 17-[Pricing] Template vs bespoke.mp4 (128.23 MB)
- 📄 18-[Prospecting] How to build your outreach lists quickly and methodically.mp4 (15.22 MB)
- 📄 19-[Prospecting] Simple funnel for attracting & qualifying leads.mp4 (25.90 MB)
- 📄 20-[Sales] How to handle pricing pushback on a sales call.mp4 (75.39 MB)
- 📄 21-[Sales] Negotiating Performance Fees.mp4 (9.56 MB)
- 📄 22-[Sales] The ace up your sleeve to get the close.mp4 (4.71 MB)
- 📄 23-[Sales] Video proposal vs sales call.mp4 (11.86 MB)
- 📄 24-[Vision] Respect your shit list and future happiness.mp4 (20.68 MB)
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