Paul Reda and Kurt Elster are Shopify experts. They own an agency called Ethercycle that exclusively works with Shopify stores, and their firm was tapped to be one of the first in the Shopify Experts program. After knocking out a custom theme for a local client, they were personally invited by Shopify Partners Program Lead and Head of Shopify Experts Dan Eveleigh to join the program in 2011. Of course, they said yes, and loved it so much that in 2014, they decided to niche down exclusively on Shopify, bowing out of all non-Shopify projects. Since then, they’ve been writing about Shopify, talking about Shopify, and teaching about Shopify. They even run the single-most popular Shopify podcast by far and didn’t even start it that long ago. Ultimately, their goal is to build a business that supports the life they want. A life that lets them enjoy time with family. Like you, they were running a small business by choice. They treat their time as a scarce resource and are choosing to invest it in helping others also build businesses for the lives they want too.