What is Ezra Firestone Smart Google Ads for Cheap?
In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.
What You’ll Learn In Smart Google Ads
MODULE 1
Crucial Cornerstones Of Google Ads:
- The Goal
- “Why Your Business Needs to Beef Up Google Ads”
- Demand Generation v. Capture Generation
- Google Ads & Your Media Mix
- 4 Pillars of Google Ads
- Strengths & Weaknesses of Google Ads
MODULE 2
Preparing To Run Traffic On Google:
- Charting Your Direction
- Getting Familiar With KPIs
- Conversion Tracking
- Setting Up Your Conversion Tracking
- Attribution Models & Your Source of Truth
- Getting Your Ass(ets) in Order
- Getting Your Ass(ets) in Order: Messaging
- Getting Your Ass(ets) in Order: Images
- Getting Your Ass(ets) in Order: Videos
- Creating Remarketing Audiences
- Types of Targeting
MODULE 3
Google Search:
- Search Ads and Your Marketing Funnel
- Targeting the RIGHT Keywords
- Conducting Keyword Research
- Leveling-Up with Quality Score
- Segmenting Campaigns
- Structuring Ad Groups
- Search Ad Copy
- Utilizing Search Assets (aka Extensions)
- Manual Bidding v. Smart Bidding
- Building Out Your Search Campaigns
- Optimizing Your Search Campaigns
- Advanced Tools & Tactics
- “Search is Where Google Got Its Start”
MODULE 4
Google Shopping:
- Google Shopping and Your Marketing Funnel
- Merchant Center Overview
- Types of Product Feeds
- Elements of a Product Feed
- Product Reviews
- Google Merchant Center & Promotions
- Google Shopping Bidding
- Building Out Your Google Shopping Campaign
- Google Shopping Optimizations
- “It All Starts With Your Products”
MODULE 5
Performance Max:
- Performance Max and Your Marketing Funnel
- Elements of an Asset Group
- Performance Max Ad Copy & Assets
- Performance Max Strategies & Best Practices
- Performance Max Bidding
- Building Out Your Performance Max Campaign
- Performance Max Optimizations
- “The Machine Will Make It Better Over Time”
MODULE 6
YouTube:
- YouTube and Your Marketing Funnel
- 7 Must Have Elements of a YouTube Video
- 8 Winning YouTube Ad Templates
- Laying the Foundation with Remarketing
- Building Our Remarketing Audiences
- YouTube Remarketing Strategies
- YouTube Bidding Strategies
- Building Out Your YouTube Remarketing Campaign
- Using YouTube for Top of Funnel Ads
- Building Top of Funnel Audiences
- Building Out Your Top of Funnel YouTube Campaign
- YouTube Optimizations
- “It All Starts With Your Video”
MODULE 7
Display & Discovery:
- Display & Discovery and Your Marketing Funnel
- Google Display vs. Google Discovery
- Display and Discovery Campaign Types
- Display and Discovery Ad Types
- Using Display and Discovery for Top of Funnel Ads
- Display and Discovery Bid Strategies
- Crafting Your Message: Display and Discovery Ad Copy
- The Most Important Element of Image Ads: Selecting Your Image!
- Building Out Your Display Remarketing Campaign
- Building Out Your Display Top of Funnel Campaign
- Display Ads Optimizations
- Building Out Your Discovery Remarketing Campaign
- Building Out Your Discovery Top of Funnel Campaign
- Discovery Ads Optimizations
MODULE 8
Using Google For Full Funnel Marketing:
- Putting All the Channels Together
- Full-Funnel Perspective
- Full-Funnel Perspective: Portfolio Metrics
- Balancing the Budget
- ROAS Based Budget Model Walkthrough
- Leveraging Third-Party Tracking Tools
- “Google Ads As a Catalysis To Grow”
Ezra Firestone Smart Google Ads Index:
📁 00-Smart Marketer Workbook Overview
📄 Smart Marketer Workbook Overview.mp4 (38.94 MB)
📄 Smart+Google+Ads+Workbook.pdf (29.97 MB)
📁 01-Crucial Cornerstones of Google Ads
📄 01-The Goal.mp4 (167.86 MB)
📄 02-“Why Your Business Needs to Beef Up Google Ads”.mp4 (667.85 MB)
📄 03-Demand Generation v. Demand Capture.mp4 (91.98 MB)
📄 04-Google Ads and Your Media Mix.mp4 (73.40 MB)
📄 05-4 Pillars of Google Ads.mp4 (71.33 MB)
📄 06-Strengths and Weaknesses of Google Ads.mp4 (107.24 MB)
📁 02-Preparing to Run Traffic on Google
📄 01-“Conversions Are the Oxygen of Those Campaigns”.mp4 (306.15 MB)
📄 02-Charting Your Direction.mp4 (90.32 MB)
📄 03-Getting Familiar With the KPIs.mp4 (222.16 MB)
📄 04-Conversion Tracking.mp4 (68.46 MB)
📄 05-SGA+-+Module+2+OMG+Event+Snippet+For+Shopify+Thank+You+Page.pdf (338.21 KB)
📄 05-Setting Up Your Conversion Tracking.mp4 (110.73 MB)
📄 06-Attribution Models and Your Source of Truth.mp4 (73.59 MB)
📄 07-Getting Your Ass(ets) in Order.mp4 (54.30 MB)
📄 08-Getting Your Ass(ets) in Order Messaging.mp4 (100.60 MB)
📄 08-SGA+-+Module+2+Checklist+for+Ensuring+Google+Ad+Approval+.pdf (164.10 KB)
📄 09-Getting Your Ass(ets) in Order Images.mp4 (90.31 MB)
📄 09-SGA+-+Module+2+Checklist+for+Ensuring+Google+Discovery+Ad+Approval+.pdf (164.07 KB)
📄 09-SGA+-+Module+2+Checklist+for+Ensuring+Google+Image+Ad+Approval+.pdf (148.73 KB)
📄 10-Getting Your Ass(ets) in Order Videos.mp4 (108.00 MB)
📄 10-SGA+-+Module+2+Checklist+for+Ensuring+Google+Video+Ad+Approval.pdf (147.15 KB)
📄 11-Creating Remarketing Audiences.mp4 (65.33 MB)
📄 12-Types of Targeting.mp4 (412.49 MB)
📄 13-“What Do You Want Google To Do For You”.mp4 (35.03 MB)
📁 03-Google Search Ads
📄 01-“Intent and Volume Are Really Just Understanding What Mode Someone Is In”.mp4 (1.22 GB)
📄 02-Search Ads and Your Marketing Funnel.mp4 (132.10 MB)
📄 03-Targeting the RIGHT Keywords.mp4 (100.42 MB)
📄 04-Conducting Keyword Research.mp4 (129.73 MB)
📄 05-Leveling-Up with Quality Score.mp4 (89.19 MB)
📄 05-SGA+-+Module+3+Google+Ads-+Landing+Page+CRO+Checklist.pdf (1.02 MB)
📄 06-Segmenting Campaigns.mp4 (101.63 MB)
📄 07-Structuring Ad Groups.mp4 (76.79 MB)
📄 08-Search Ad Copy.mp4 (92.36 MB)
📄 09-Utilizing Search Assets (aka Extensions).mp4 (97.76 MB)
📄 10-Manual Bidding v. Smart Bidding.mp4 (102.61 MB)
📄 11-Building Out Your Search Campaigns.mp4 (172.55 MB)
📄 12-Optimizing Your Search Campaigns.mp4 (136.49 MB)
📄 13-Advanced Tools and Tactics.mp4 (141.20 MB)
📄 13-[TOOL] Google Ads Editor Bulk Upload.xlsx (316.21 KB)
📄 14-“Search is Where Google Got Its Start”.mp4 (26.45 MB)
📁 04-Google Shopping Ads
📄 01-“A Billion Shopping Experiences Every Day”.mp4 (1.37 GB)
📄 02-Google Shopping and Your Marketing Funnel.mp4 (103.95 MB)
📄 03-Merchant Center Overview.mp4 (36.74 MB)
📄 04-SGA+-+Module+4+Google+Shopping-+Manual+Feed+Bulk+Uploader.pdf (320.27 KB)
📄 04-Types of Product Feeds.mp4 (64.07 MB)
📄 05-Elements of a Product Feed.mp4 (140.79 MB)
📄 05-[RESOURCE] Google’s Product Data Specifications.txt (57.00 B)
📄 05-[RESOURCE] Google’s Product Taxonomy.txt (432.42 KB)
📄 06-Product Reviews.mp4 (37.03 MB)
📄 06-[RESOURCE] Google’s List of Approved Aggregators.txt (57.00 B)
📄 07-Google Merchant Center and Promotions.mp4 (67.86 MB)
📄 08-Google Shopping Bidding.mp4 (29.17 MB)
📄 09-Building Out Your Google Shopping Campaign.mp4 (57.30 MB)
📄 10-Google Shopping Optimizations.mp4 (53.37 MB)
📄 11-“It All Starts With Your Products”.mp4 (14.61 MB)
📁 05-Performance Max
📄 01-“The More You Scale The More It’ll Start To Do Those Other Things Right”.mp4 (202.57 MB)
📄 02-Performance Max and Your Marketing Funnel.mp4 (150.19 MB)
📄 02-SGA+-+Module+5+Checklist+for+Launching+a+Google+Performance+Max+Campaign+.pdf (166.50 KB)
📄 03-Elements of an Asset Group.mp4 (96.40 MB)
📄 04-Performance Max Ad Copy and Assets.mp4 (64.71 MB)
📄 05-Performance Max Strategies and Best Practices.mp4 (177.92 MB)
📄 06-Performance Max Bidding.mp4 (61.80 MB)
📄 07-Building Out Your Performance Max Campaign.mp4 (189.43 MB)
📄 08-Performance Max Optimizations.mp4 (64.94 MB)
📄 08-SGA+-+Module+5+PMax+Asset+Group+Report+Custom+Script.pdf (2.08 MB)
📄 09-“The Machine Will Make It Better Over Time”.mp4 (22.72 MB)
📁 06-YouTube Ads
📄 01-“Don’t Sleep on YouTube”.mp4 (1.37 GB)
📄 02-YouTube and Your Marketing Funnel.mp4 (90.74 MB)
📄 03-7 Must Have Elements of a Winning YouTube Ad.mp4 (320.87 MB)
📄 04-8 Winning YouTube Ad Templates.mp4 (693.04 MB)
📄 04-SGA+-+Module+6+OMG’s+YouTube+Ad+Bible.pdf (408.58 KB)
📄 05-Laying the Foundation with Remarketing.mp4 (295.98 MB)
📄 06-Building Our Remarketing Audiences.mp4 (97.37 MB)
📄 07-YouTube Remarketing Strategies.mp4 (208.60 MB)
📄 08-YouTube Bidding Strategies.mp4 (131.85 MB)
📄 09-Building Out Your YouTube Remarketing Campaign.mp4 (158.22 MB)
📄 10-Using YouTube for Top of Funnel Ads.mp4 (66.95 MB)
📄 11-Building Top of Funnel Audiences.mp4 (126.18 MB)
📄 12-Building Out Your Top of Funnel YouTube Campaign.mp4 (89.11 MB)
📄 13-YouTube Optimizations.mp4 (98.79 MB)
📄 14-“It All Starts With Your Video”.mp4 (16.97 MB)
📁 07-Display and Discovery Ads
📄 01-Display and Discovery and Your Marketing Funnel.mp4 (68.72 MB)
📄 02-Google Display vs. Google Discovery.mp4 (57.14 MB)
📄 03-Display and Discovery Campaign Types.mp4 (87.59 MB)
📄 04-Display and Discovery Ad Types.mp4 (205.25 MB)
📄 04-SGA+-+Module+7+Google+Discovery+Ads.pdf (4.49 MB)
📄 04-SGA+-+Module+7+Google+Display+Ad+Bible-+Responsive+Ads+.pdf (1.38 MB)
📄 04-SGA+-+Module+7+Google+Display+Ad+Bible-+Static+Ads.pdf (1.48 MB)
📄 05-Using Display and Discovery for Top of Funnel Ads.mp4 (186.45 MB)
📄 06-Display and Discovery Bid Strategies.mp4 (169.16 MB)
📄 07-Crafting Your Message Display and Discovery Ad Copy.mp4 (234.18 MB)
📄 08-The Most Important Element of Image Ads Selecting Your Image!.mp4 (206.84 MB)
📄 09-Building Out Your Display Remarketing Campaign.mp4 (91.51 MB)
📄 10-Building Out Your Display Top of Funnel Campaign.mp4 (44.91 MB)
📄 11-Display Ads Optimizations.mp4 (77.42 MB)
📄 12-Building Out Your Discovery Remarketing Campaign.mp4 (55.84 MB)
📄 13-Building Out Your Discovery Top of Funnel Campaign.mp4 (51.75 MB)
📄 14-Discovery Ads Optimizations.mp4 (53.78 MB)
📄 15-“Being More Granular Can Lead to Better Conversion Rates”.mp4 (33.65 MB)
📁 08-Using Google for Full Funnel Marketing
📄 01-“Our Most Successful Clients Are Spending More on Google Than Any Other Marketing Channels”.mp4 (386.20 MB)
📄 02-Putting All the Channels Together.mp4 (67.78 MB)
📄 03-Full-Funnel Perspective.mp4 (160.05 MB)
📄 04-Full-Funnel Perspective Portfolio Metrics.mp4 (81.37 MB)
📄 05-Balancing the Budget.mp4 (116.77 MB)
📄 06-ROAS Based Budget Model Walkthrough.mp4 (105.27 MB)
📄 06-[TOOL] ROAS Based Budget Model.xlsx (347.33 KB)
📄 07-Leveraging Third-Party Tracking Tools.mp4 (119.93 MB)
📄 08-“Google Ads As a Catalysis To Grow”.mp4 (70.39 MB)
📁 09-Smart Google Ads- Certification Exam
📄 01-Smart Google Ads – Certification Exam Review.docx (12.45 KB)
📄 01-Smart Google Ads Certification Exam – Review.pdf (36.91 KB)
📄 02-Smart Google Ads Certification Exam.pdf (43.54 KB)
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