The common problem is simple: one campaign type gets all the attention, tracking is half set up, and nobody knows which channel actually produced the sale. This course is organized to fix that order of operations, from foundations to full funnel.
Smart Google Ads at a Glance
| Item | Details |
|---|---|
| Format | 8 modules, 91 videos with a workbook, per the listing |
| Course archive | 113 files, 91 videos, 14.87 GB, 10 sections in the index |
| Channels covered | Search, Shopping, Performance Max, YouTube, Display and Discovery |
| Extras | Workbook PDF, ad approval checklists, budget model tool, certification exam review |
| SKU / price | ecom-659 / €59.99 |
| Delivery | Fast delivery, crypto checkout |
How Ezra Firestone Smart Google Ads Is Built, Module by Module
Foundation: modules 1 and 2
Module 1 explains demand generation versus demand capture, the four pillars of Google Ads and where the platform is strong or weak. Module 2 moves to preparation: KPIs, conversion tracking, attribution models, organizing messaging, images and videos, building remarketing audiences and choosing targeting types.
Campaign types: modules 3 to 7
Search covers keyword research, quality score, campaign segmentation, ad copy, bidding strategies and search assets. Shopping covers Merchant Center setup, product feeds, reviews, promotions and bidding. Performance Max explains asset groups, ad copy and optimization. YouTube covers video elements, ad templates and remarketing. Display and Discovery covers formats, bidding and optimization.
Bringing it together: module 8 and the exam
Module 8 integrates all channels with portfolio metrics, budget allocation and third-party tracking. The archive also includes a certification exam section with review materials.
What You Can Do After Finishing Ezra Firestone Smart Google Ads
After working through the modules you should be able to set up conversion tracking before you spend, explain to a teammate why Search and Shopping behave differently, and build asset groups for Performance Max with clear messaging, images and videos.
The preparation module is the part most buyers skip and later regret. Ezra Firestone Smart Google Ads puts KPIs, attribution and tracking before campaign building on purpose, so every later module has numbers to report against.
The workbook PDF in section 00 gives you a place to write down decisions as you go, which keeps the 91 videos from turning into passive watching.
Full Course Index
00-Smart Marketer Workbook Overview (2 files, 1 videos)
- Smart Marketer Workbook Overview
- Smart+Google+Ads+Workbook.pdf
01-Crucial Cornerstones of Google Ads (6 files, 6 videos)
- 01-The Goal
- 02-“Why Your Business Needs to Beef Up Google Ads”
- 03-Demand Generation v. Demand Capture
- 04-Google Ads and Your Media Mix
- 05-4 Pillars of Google Ads
- 06-Strengths and Weaknesses of Google Ads
02-Preparing to Run Traffic on Google (18 files, 13 videos)
- 01-“Conversions Are the Oxygen of Those Campaigns”
- 02-Charting Your Direction
- 03-Getting Familiar With the KPIs
- 04-Conversion Tracking
- 05-SGA+-+Module+2+OMG+Event+Snippet+For+Shopify+Thank+You+Page.pdf
- 05-Setting Up Your Conversion Tracking
- 06-Attribution Models and Your Source of Truth
- 07-Getting Your Ass(ets) in Order
- 08-Getting Your Ass(ets) in Order Messaging
- 08-SGA+-+Module+2+Checklist+for+Ensuring+Google+Ad+Approval+.pdf
- 09-Getting Your Ass(ets) in Order Images
- 09-SGA+-+Module+2+Checklist+for+Ensuring+Google+Discovery+Ad+Approval+.pdf
- 09-SGA+-+Module+2+Checklist+for+Ensuring+Google+Image+Ad+Approval+.pdf
- 10-Getting Your Ass(ets) in Order Videos
- 10-SGA+-+Module+2+Checklist+for+Ensuring+Google+Video+Ad+Approval.pdf
- 11-Creating Remarketing Audiences
- 12-Types of Targeting
- 13-“What Do You Want Google To Do For You”
03-Google Search Ads (16 files, 14 videos)
- 01-“Intent and Volume Are Really Just Understanding What Mode Someone Is In”
- 02-Search Ads and Your Marketing Funnel
- 03-Targeting the RIGHT Keywords
- 04-Conducting Keyword Research
- 05-Leveling-Up with Quality Score
- 05-SGA+-+Module+3+Google+Ads-+Landing+Page+CRO+Checklist.pdf
- 06-Segmenting Campaigns
- 07-Structuring Ad Groups
- 08-Search Ad Copy
- 09-Utilizing Search Assets (aka Extensions)
- 10-Manual Bidding v. Smart Bidding
- 11-Building Out Your Search Campaigns
- 12-Optimizing Your Search Campaigns
- 13-Advanced Tools and Tactics
- 13-[TOOL] Google Ads Editor Bulk Upload.xlsx
- 14-“Search is Where Google Got Its Start”
04-Google Shopping Ads (15 files, 11 videos)
- 01-“A Billion Shopping Experiences Every Day”
- 02-Google Shopping and Your Marketing Funnel
- 03-Merchant Center Overview
- 04-SGA+-+Module+4+Google+Shopping-+Manual+Feed+Bulk+Uploader.pdf
- 04-Types of Product Feeds
- 05-Elements of a Product Feed
- 05-[RESOURCE] Google’s Product Data Specifications.txt
- 05-[RESOURCE] Google’s Product Taxonomy.txt
- 06-Product Reviews
- 06-[RESOURCE] Google’s List of Approved Aggregators.txt
- 07-Google Merchant Center and Promotions
- 08-Google Shopping Bidding
- 09-Building Out Your Google Shopping Campaign
- 10-Google Shopping Optimizations
- 11-“It All Starts With Your Products”
05-Performance Max (11 files, 9 videos)
- 01-“The More You Scale The More It’ll Start To Do Those Other Things Right”
- 02-Performance Max and Your Marketing Funnel
- 02-SGA+-+Module+5+Checklist+for+Launching+a+Google+Performance+Max+Campaign+.pdf
- 03-Elements of an Asset Group
- 04-Performance Max Ad Copy and Assets
- 05-Performance Max Strategies and Best Practices
- 06-Performance Max Bidding
- 07-Building Out Your Performance Max Campaign
- 08-Performance Max Optimizations
- 08-SGA+-+Module+5+PMax+Asset+Group+Report+Custom+Script.pdf
- 09-“The Machine Will Make It Better Over Time”
06-YouTube Ads (15 files, 14 videos)
- 01-“Don’t Sleep on YouTube”
- 02-YouTube and Your Marketing Funnel
- 03-7 Must Have Elements of a Winning YouTube Ad
- 04-8 Winning YouTube Ad Templates
- 04-SGA+-+Module+6+OMG’s+YouTube+Ad+Bible.pdf
- 05-Laying the Foundation with Remarketing
- 06-Building Our Remarketing Audiences
- 07-YouTube Remarketing Strategies
- 08-YouTube Bidding Strategies
- 09-Building Out Your YouTube Remarketing Campaign
- 10-Using YouTube for Top of Funnel Ads
- 11-Building Top of Funnel Audiences
- 12-Building Out Your Top of Funnel YouTube Campaign
- 13-YouTube Optimizations
- 14-“It All Starts With Your Video”
07-Display and Discovery Ads (18 files, 15 videos)
- 01-Display and Discovery and Your Marketing Funnel
- 02-Google Display vs. Google Discovery
- 03-Display and Discovery Campaign Types
- 04-Display and Discovery Ad Types
- 04-SGA+-+Module+7+Google+Discovery+Ads.pdf
- 04-SGA+-+Module+7+Google+Display+Ad+Bible-+Responsive+Ads+.pdf
- 04-SGA+-+Module+7+Google+Display+Ad+Bible-+Static+Ads.pdf
- 05-Using Display and Discovery for Top of Funnel Ads
- 06-Display and Discovery Bid Strategies
- 07-Crafting Your Message Display and Discovery Ad Copy
- 08-The Most Important Element of Image Ads Selecting Your Image!
- 09-Building Out Your Display Remarketing Campaign
- 10-Building Out Your Display Top of Funnel Campaign
- 11-Display Ads Optimizations
- 12-Building Out Your Discovery Remarketing Campaign
- 13-Building Out Your Discovery Top of Funnel Campaign
- 14-Discovery Ads Optimizations
- 15-“Being More Granular Can Lead to Better Conversion Rates”
08-Using Google for Full Funnel Marketing (9 files, 8 videos)
- 01-“Our Most Successful Clients Are Spending More on Google Than Any Other Marketing Channels”
- 02-Putting All the Channels Together
- 03-Full-Funnel Perspective
- 04-Full-Funnel Perspective Portfolio Metrics
- 05-Balancing the Budget
- 06-ROAS Based Budget Model Walkthrough
- 06-[TOOL] ROAS Based Budget Model.xlsx
- 07-Leveraging Third-Party Tracking Tools
- 08-“Google Ads As a Catalysis To Grow”
09-Smart Google Ads- Certification Exam (3 files)
- 01-Smart Google Ads – Certification Exam Review.docx
- 01-Smart Google Ads Certification Exam – Review.pdf
- 02-Smart Google Ads Certification Exam.pdf
Who Benefits and Who Should Wait
| Best for | Wait if |
|---|---|
| Ecommerce owners spending or planning to spend on Google | You have no product or website yet |
| Marketers who want Shopping and Performance Max explained | You only need a one-hour overview |
| Teams that want one structure across all Google channels | You expect a done-for-you ad account |
Smart Google Ads Compared With Other Ways to Learn Google
| Approach | Strength | Weakness |
|---|---|---|
| Free platform help pages | Accurate feature lists | No ecommerce strategy or order of work |
| Single-channel mini courses | Deep on one campaign type | Leave gaps between channels |
| Ezra Firestone Smart Google Ads | All main Google channels plus workbook and checklists | Large archive, needs time to work through |
Pros
- Covers Search, Shopping, PMax, YouTube and Display in one place
- Preparation module on tracking and attribution before spending
- Checklists for ad approval and a budget model tool
Cons
- 91 videos take real time to study
- Platform interfaces change, so check screens against current Google Ads
FAQ
Is this a beginner course?
It starts from foundations in module 1, then builds up, so a motivated beginner can follow the order given.
Does it cover Performance Max?
Yes, module 5 is dedicated to Performance Max asset groups, copy, bidding and optimization.
Why choose this over a shorter Google course?
Ezra Firestone Smart Google Ads covers every main Google channel, while shorter courses focus on one. It is the reference option when you run several campaign types.
How is it delivered?
Fast delivery after checkout. See how to pay on site for steps.
Where do I find newer files?
On the updates page.
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