What is a Gary Halbert Sales Letters Collection for Cheap?
Sales Letter #1: Gary Halbert’s Desperate Nerd From Ohio
Why You Need to Know It
In sales you’re always trying to climb two metaphorical mountains – plausibility and authority – in different proportions, depending on the product and market.
Plausibility means can you convince the reader a solution is possible. Say you’re teaching them to make money from home. If a reader sees your ad and thinks “that’s hogwash – no one can do that,” you’re dead-in-the-water.
Gary’s ad is the perfect vehicle for a market who needs some convincing. The “desperate nerd” bit isn’t accidental; it’s the crucial bit that proves to the audience Gary’s “moneymaking secret” is possible. Why? By telling the story of someone who started worse off than the average reader, and still got amazing results.
“If a DESPERATE NERD can do it,” imagines a reader, “maybe I can too.”
Sales Letter #2: Frank Kern’s consulting letter – Would You Like Me To Personally Double… Your Business, For Free?
Why You Need to Know It
Frank might be the most-copied direct response marketer of the modern era, from the “from the desk of” to the cadence of the headline – “2x, 3x…even 5x!!!”
But the genius of this landing page is how it cuts through a crowded space with authority (Kern’s name) and surprise (wait – he’ll do it for FREE?).
It has the same ingredients of the Halbert ad but in different proportions. Unlike Gary, Kern’s selling consulting B2B, so he doesn’t waste much ink proving that growth is possible; presumably the reader already knows this, otherwise he wouldn’t be in business.
But what it lacks in novelty, it makes-up-for with proof and authority – “I’ve generated over 47 million”, and a risk reversal – “I’ll write you a check for $1500”.
Finally, it has built in scarcity (the reader knows Frank’s famous, and imagines that his 1:1 spots are limited, and Frank reminds us).
Sales Letter #3: Joseph Sugarman’s Vision Breakthrough
Why You Need to Know It
YES, dear reader…
You absolutely need the basics of persuasion in your ad…
Value, authority, proof.
But what if nobody actually reads your copy because it’s so booooooring?!?
Ever see an Andre Chaperon email? (Or a carbon-copy)
If you have, there’s a surefire way to recognize it. Guess what it is?
C’mon – bet you can’t guess…
It’s the very writing style I just used above. A narrative style that pulls your eye down the page.
…and that’s not all 😉
It makes it fun to read.
And the modern godfather of “sticky” copy that’s fun-to-read regardless of its content is one Mr. Joseph Sugarman.
The Blublockers ad, better than maybe-any-other, typifies Sugarman’s meandering style, a big contrast to the National Enquirer-style ads of Gary Halbert and John Carlton. Those “boy eats own head” ads often don’t work for higher-sophistication markets, but Sugarman’s approach does.
But it still contains the “crucial ingredients”…
The audience thinks they know sunglasses, but Sugarman needs to create a brand new product category. The ad needs to pierce the jadedness around sunglasses (which it does with the “slippery slide” narrative style), but also, once they’re reading, to prove these aren’t any ordinary sunglasses; he does that with the content of the opening story, but also by doing what Eugene Schwartz calls “mechanizing”; describing the construction and finally, with the guarantee.
Gary Halbert Sales Letters Collection Index:
📄 Gary Halbert – 57 Masterpiece Sales Letters.pdf (16.58 MB)
📄 Gary Halbert – Boiler Plate Letters.pdf (3.91 MB)
📄 Gary Halbert – Motherlode.pdf (83.06 MB)
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