Connect the hook, the funnel and the sales conversation.
A strong hook cannot do every job in a campaign. This workshop lets you study the surrounding pieces too: opt-ins, upsells, pricing, proposals and understanding a customer. The writing section includes hooks, reframing, sequencing and client management, while the business section broadens the view to campaigns and launches. Choose a section around the problem in front of you, or work through the five-part structure.
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Ian Stanley – Ultimate Persuasion Workshop: what you will study
Ian Stanley — Ultimate Persuasion Workshop
- Copy and funnels: Study examples across several niches and the role of upsells.
- Writing craft: Explore hooks, winning pages, positive language and message sequence.
- Sales conversations: Review customer understanding, proposals and deal structure.
- Business strategy: Connect individual copy decisions with campaigns and acquisition thinking.
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Course contents and file index
50 video files · 51 indexed files in total. Supporting documents, images and audio are counted separately from video.
The complete supplied file index is shown below. Original filenames are retained and sorted within their sections. Numeric claims within filenames are original lesson titles, not promised buyer outcomes.
Opening recordings and supporting files
- #14091 – ‘Feed The Wolf Members Area’.jpg
1-Copy and Funnels
- 1-$100M Marketing Lessons from the 2018 McGregor vs. Mayweather Fight.mp4
- 2-A Real Example of A Pet Business Opt-in.mp4
- 3-Ad vs. Lander – Which is More Important.mp4
- 4-Funnel Breakdowns – Internet Marketing.mp4
- 5-Funnel Breakdowns – Health.mp4
- 6-Funnel Breakdowns – Dating Niche.mp4
- 7-Pricing Products So They Go Viral (Using Nueral Nets).mp4
- 8-Upsell Fundamentals.mp4
- Goff Copy.mp4
2-Writing
- 1-11 Tenets of Good Writing.mp4
- 2-How to Create Great Hooks.mp4
- 3-How to Find Winning Pages.mp4
- 4-How to Go from B-List to A-List Copywriting.mp4
- 5-Ian’s Feedback on the Orange Exercise.mp4
- 6-Reframing + Positive Language.mp4
- 7-Rules for Writing Great Copy Part II.mp4
- 8-Structuring Contracts & Managing Clients.mp4
- 9-The #1 Thing You Need From Clients.mp4
- 10-The Easy Way to Beat Controls and Make $40-50K.mp4
- 11-Why Sequence Matters _ How to Get It Right.mp4
- 12-Your Brain and Cursive Writing.mp4
3-Time & Visualizations
- 1-Second Self Meditation.mp4
- 2-Pomodoro Method.mp4
- 3-The Truth About Time = Money.mp4
- 4-The Way The Snooze Button Is Dominating Your Day.mp4
- 5-Time is Not Real.mp4
- 6-Other Visualizations.mp4
- 7-Keys to The 2nd Self The Exercise that Kills Writer_s Block-042.mp4
- 8-Visualization to Fall Asleep in 5 Minutes.mp4
4-Sales
- 1-Future Pacing Reframing the Presumptive Close.mp4
- 2-Getting More Buyers to Buy and Buy More.mp4
- 3-Getting Proposals Accepted, Key Points for Leverage, Structuring Deals.mp4
- 4-How to Get People to Buy & Get Addicted to Your Products.mp4
- 5-How to Get to Know Your Customer.mp4
- 6-How to Tell When you Have a Buyer In Heat.mp4
5-Business Strategy
- 1-Behind the Scenes of a 6-Figure Kickstarter Launch- Fixt Water.mp4
- 2-Breaking Even To Aquire Customers.mp4
- 3-Building Killer Sales Pages, The #1 Place Where You Can Get 200% More Orders.mp4
- 4-Finding Good Mentors – Advice.mp4
- 5-How to Identify When you Are Self Sabotaging in Business.mp4
- 6-Non-traditional Goal Setting Work Backwards.mp4
- 7-Non-Linear Success, The Key to Letting Books Change Your Life, Delayed Gratification, Sheep in Wolf’s Clothing.mp4
- 8-Principles of Cash Machine Funnels.mp4
- 9-What Feed The Wolf Means Part II.mp4
- 10-What Feed The Wolf Means Part III.mp4
- 11-What Feed The Wolf Means Part IV.mp4
- 12-What Feed The Wolf Means Part I.mp4
- 13-The Way to Be Happy No Matter What Is In Your Bank Account.mp4
- 14-Why Business Problems Aren_t Business Problems.mp4
- 15-Your Basic Online Campaign.mp4
Choose it for the work you want to do
Copywriters and marketers who want to connect writing practice with sales and funnel decisions.
| If you want to work on… | Use this part of the material |
|---|---|
| Improving the written message | Writing and copy-and-funnel sections |
| Improving the selling process | Sales and business-strategy sections |
Why consider it
Study examples across several niches and the role of upsells.
Connect individual copy decisions with campaigns and acquisition thinking.
Know before you buy
Revenue figures in original lesson titles are titles and case-study references, not promised results for buyers.
A practical starting point
Start with the section closest to your current bottleneck. Rewrite one hook, review one funnel or improve one proposal before adding another technique.
Frequently asked questions
Why is the index expandable?
There are exactly 50 video files. The five original main sections are expandable so you can inspect the complete list without a long initial scroll.
How do I order and check delivery?
Use the product button to view the current purchase options. Fast delivery is available; check the product and checkout information for the applicable process. A coupon is available here.
Take the next step
Choose Ultimate Persuasion Workshop if this scope matches your next project. Start with the section closest to your current bottleneck. Rewrite one hook, review one funnel or improve one proposal before adding another technique.
Explore the marketing course directory and marketing category, or see latest course updates.
For more context, read the email-copywriting course overview.
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